[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"redirects:L2Jsb2cvZm91bmRlci1sZWQtc2FsZXMtaG93LXRvLWdldC1tZWV0aW5ncy1ydW4tZGlzY292ZXJ5LWNhbGxzLWFuZC1jbG9zZS1wcm9wb3NhbHM=":3,"all-global-data":4,"page:L2Jsb2cvZm91bmRlci1sZWQtc2FsZXMtaG93LXRvLWdldC1tZWV0aW5ncy1ydW4tZGlzY292ZXJ5LWNhbGxzLWFuZC1jbG9zZS1wcm9wb3NhbHM=":92,"getAuthor-ea7f9b0a4be34ff8a5acace0c10cf8fa":247,"blogs:featured":263,"speaker-null":903,"session-null":43785},{},{"data":5},{"footerData":6,"header":34,"announcementBannerText":69,"socials":70,"environment":86,"newsletter":87},{"footerLinks":7,"newsletterSubText":25,"cta":26},[8,13,17,21],{"id":9,"label":10,"url":11,"priority":12},"307878257","Privacy Policy"," https:\u002F\u002Flegal.hubspot.com\u002Fprivacy-policy?hubs_content=www.hubspot.com\u002F&hubs_content-cta=Privacy%20Policy&_gl=1*atai5b*_ga*NjU0NzI3ODUwLjE2OTc1NTYxODA.*_ga_LXTM6CQ0XK*MTcxMDk0OTkyNi4zMy4xLjE3MTA5NDk5MjcuNTkuMC4w",false,{"id":14,"label":15,"url":16,"priority":12},"-697432171","Website Terms of Use","https:\u002F\u002Flegal.hubspot.com\u002Fwebsite-terms-of-use",{"id":18,"label":19,"url":20,"priority":12},"-1027445700","Terms & Conditions","http:\u002F\u002Flegal.hubspot.com\u002Funbound-2026",{"id":22,"label":23,"url":24,"priority":12},"-2018023638","Code of Conduct","https:\u002F\u002Fhelp.unbound.com\u002Funbound-code-of-conduct","\u003Cp>Stay ahead of what’s next.\u003C\u002Fp>\u003Cp>Get first access to INBOUND news and updates.\u003C\u002Fp>",{"title":27,"shortLabel":27,"page":28,"label":32,"url":33},"Register",{"@type":29,"id":30,"model":31},"@builder.io\u002Fcore:Reference","094aed3e7b8b4d5dac6b0aeb6fc898a8","page","Register Now","\u002Fregister",{"logo":35,"menu":36,"logoAltText":68},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fa1011aa26b104c4ebcfe37e87247da55",[37,39,48,53,58,63],{"id":38,"label":27,"url":33,"priority":12},"1748053091",{"id":40,"label":41,"url":42,"priority":12,"subitems":43},"-360122557","Agenda & Speakers","\u002Fagenda-speakers",[44],{"id":45,"label":46,"url":47},"2106569799","2025 Archive","\u002F2025-sessions",{"id":49,"label":50,"url":51,"priority":12,"subitems":52},"103108208","Become a Sponsor","\u002Fsponsors",[],{"id":54,"label":55,"url":56,"priority":12,"subitems":57},"-479659576","Blog","\u002Fblog",[],{"id":59,"label":60,"url":61,"priority":12,"subitems":62},"91063557","Help","\u002Fhelp",[],{"id":64,"label":65,"url":66,"priority":12,"subitems":67},"2114980093","Store","https:\u002F\u002Fshop.hubspot.com",[],"IN26 Logo ","\u003Cp>General Admission tickets are selling fast! Save $200 before prices jump to $1,399. \u003Ca href=\"https:\u002F\u002Funbound.hubspot.com\u002Fregister\" rel=\"noopener noreferrer\" target=\"_blank\">Register now\u003C\u002Fa>.\u003C\u002Fp>",[71,74,77,80,83],{"url":72,"type":73},"https:\u002F\u002Ftwitter.com\u002FINBOUND","twitter",{"url":75,"type":76},"https:\u002F\u002Fwww.facebook.com\u002FINBOUND\u002F","facebook",{"type":78,"url":79},"Instagram","https:\u002F\u002Fwww.instagram.com\u002FINBOUND\u002F",{"type":81,"url":82},"linkedIn","https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Finboundboston\u002F",{"url":84,"type":85},"https:\u002F\u002Fwww.tiktok.com\u002F@inbound","tiktok","Unbound",{"headline":88,"subHead":89,"subText":90,"buttonText":91},"Stay ahead of what’s next. Get first access to UNBOUND news and updates. ","","\u003Cp>\u003Cspan style=\"font-size: 14px;\">We're committed to your privacy. HubSpot uses the information you provide us to contact you about UNBOUND and other HubSpot events.\u003C\u002Fspan> \u003Cspan style=\"font-size: 14px;\">You may unsubscribe from these communications at any time. For more information, check out our \u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Flegal.hubspot.com\u002Fprivacy-policy?hubs_content=www.hubspot.com\u002F&hubs_content-cta=Privacy%20Policy&_gl=1*atai5b*_ga*NjU0NzI3ODUwLjE2OTc1NTYxODA.*_ga_LXTM6CQ0XK*MTcxMDk0OTkyNi4zMy4xLjE3MTA5NDk5MjcuNTkuMC4w\" rel=\"noopener noreferrer\" target=\"_blank\" style=\"font-size: 14px;\">privacy policy\u003C\u002Fa>\u003Cspan style=\"font-size: 14px;\"> and UNBOUND \u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Flegal.hubspot.com\u002Funbound-2026\" rel=\"noopener noreferrer\" target=\"_blank\" style=\"font-size: 14px;\">terms and conditions\u003C\u002Fa>\u003Cspan style=\"font-size: 14px;\">.\u003C\u002Fspan>\u003C\u002Fp>","Subscribe",{"createdDate":93,"id":94,"name":95,"modelId":96,"published":97,"query":98,"data":104,"variations":237,"firstPublished":238,"previewUrl":239,"testRatio":140,"screenshot":240,"createdBy":241,"lastUpdatedBy":241,"folders":242,"meta":243,"lastUpdated":245,"rev":246},1772481404748,"6edc6d4abe764f5d99a74893e7ddf916","Founder-Led Sales: How to Get Meetings, Run Discovery Calls, and Close Proposals","86667eddacea4729bf216765f5f9e5cd","published",[99],{"@type":100,"property":101,"operator":102,"value":103},"@builder.io\u002Fcore:Query","urlPath","is","\u002Fblog\u002Ffounder-led-sales-how-to-get-meetings-run-discovery-calls-and-close-proposals",{"themeId":12,"image":105,"tags":106,"title":95,"author":108,"datePublished":111,"excerpt":112,"imageAltText":113,"environment":114,"description":115,"category":116,"blocks":117,"url":103,"state":230},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fafbf4115650e4efcb3ceb908de739570",[107],"Sales Tactics",{"@type":29,"id":109,"model":110},"ea7f9b0a4be34ff8a5acace0c10cf8fa","author",1771909200000,"Most founders didn't start a company because they love selling. But without sales, nothing else matters.\n\nAt INBOUND 2025, Carole Mahoney (founder of Unbound Growth and sales coach at Harvard Business School), Leslie Venetz (founder of Sales-Led GTM and author of Profit Generating Pipeline), and Jaime Diglio (founder of the Win Room) led a packed 90-minute session on founder-led sales—the process of founders personally driving early-stage customer acquisition before building a formal sales team.\n\nTogether, they covered the full arc, from getting meetings to running discovery calls to closing with proposals that actually land. Here's what they shared, plus what you can start doing today.","INBOUND 2025 attendees","Production","Founder-led sales is one of the hardest skills to build. Three experts at INBOUND 2025 shared the tactics that actually work. ","Session Recaps",[118,134,142,150,156,165,171,180,186,195,201,209,217],{"@type":119,"@version":120,"id":121,"component":122,"responsiveStyles":128},"@builder.io\u002Fsdk:Element",2,"builder-9814184fe1284d0a985cb2074572c942",{"name":123,"options":124,"isRSC":127},"Text",{"text":125,"blockIndex":126},"\u003Cp>Most founders didn't start a company because they love selling. But without sales, nothing else matters.\u003C\u002Fp>\u003Cp>At INBOUND 2025, \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fcarolemahoney\u002F\" target=\"_blank\">Carole Mahoney\u003C\u002Fa> (founder of Unbound Growth and sales coach at Harvard Business School), \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fleslievenetz\u002F\" target=\"_blank\">Leslie Venetz\u003C\u002Fa> (founder of Sales-Led GTM and author of Profit Generating Pipeline), and \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fjaimediglio\u002F\">Jaime Diglio\u003C\u002Fa> (founder of the Win Room) led a packed 90-minute session on founder-led sales—the process of founders personally driving early-stage customer acquisition before building a formal sales team.\u003C\u002Fp>\u003Cp>Together, they covered the full arc, from getting meetings to running discovery calls to closing with proposals that actually land. Here's what they shared, plus what you can start doing today.\u003Cbr>\u003Cspan style=\"letter-spacing: -0.03rem;\">\u003Cbr>\u003C\u002Fspan>\u003Ch4>\u003Cspan style=\"letter-spacing: -0.03rem;\">When You Try to Sell to Everyone, You Sell to No One\u003C\u002Fspan>\u003C\u002Fh4>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Early-stage companies often default to broad messaging. When you’re trying to grow, it feels logical to cast the widest net possible. In reality, it usually means diluted messaging.\u003C\u002Fspan>\u003C\u002Fp>",0,true,{"large":129,"small":132},{"lineHeight":130,"height":131},"normal","auto",{"paddingTop":133,"paddingBottom":133},"20px",{"@type":119,"@version":120,"id":135,"component":136},"builder-7bd3b9d3f7c14fa487ca753957c763f6",{"name":137,"options":138,"isRSC":141},"Blog Quote",{"quote":139,"blockIndex":140},"“When we try to talk to everybody, we end up talking to nobody, and that means our sales messaging is spam.” — Leslie Venetz",1,null,{"@type":119,"@version":120,"id":143,"component":144,"responsiveStyles":147},"builder-9887f6ea6e9b4fd8a9b752431ff7b753",{"name":123,"options":145,"isRSC":127},{"text":146,"blockIndex":120},"\u003Cp>Leslie Venetz wants you to stop thinking in terms of total addressable market (TAM) and start thinking in terms of your sales obtainable market (SOM), the specific accounts most likely to buy.\u003C\u002Fp>\u003Cp>Generic messaging does not cut it. The temptation is to “personalize” more by inserting a name, referencing a company milestone, or mentioning a recent LinkedIn post. But personalization without relevance doesn’t move deals forward.\u003C\u002Fp>\u003Cp>From there, she talked about ICP segmentation: breaking your territory into tightly defined groups using a minimum of five filters: \u003C\u002Fp>\u003Cul>\u003Cli>Revenue\u003C\u002Fli>\u003Cli>Employee count\u003C\u002Fli>\u003Cli>Geography\u003C\u002Fli>\u003Cli>Tech stack \u003C\u002Fli>\u003Cli>And critically, the title. \u003C\u002Fli>\u003C\u002Ful>\u003Cp>A CFO and a director of accounting are both \"finance executives,\" but they think about problems completely differently. Generic messaging that speaks to both ends up connecting with neither.\u003C\u002Fp>\u003Cp>Once you've built those segments, you can write outreach that actually feels relevant without resorting to hollow personalization tactics.\u003C\u002Fp>\u003Cp>\u003Cstrong>Do this: \u003C\u002Fstrong>Pull your current prospect list and run it through the five filters. What's the tightest segment you can define? Start there, write messaging for that specific group, and make it repeatable before you scale to the next.\u003Cbr>\u003Cspan style=\"letter-spacing: -0.03rem;\">\u003Cbr>\u003C\u002Fspan>\u003Ch4>\u003Cspan style=\"letter-spacing: -0.03rem;\">Ditch Product-Centric Messaging\u003C\u002Fspan>\u003C\u002Fh4>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Once you have your segments, the next step is writing the right message. Venetz walked the room through the FAB framework (features, advantages, benefits) and showed how most sales messaging stalls at the first two.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\u003Cb>Founder-Led Sales Framework #1: FAB (Features, Advantages, Benefits)\u003C\u002Fb>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Features describe what you do. Advantages say you'll save time or money (same as every competitor). Benefits connect directly to what your specific buyer actually cares about.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">She shared a quick self-audit: scan your outreach for I\u002Fwe\u002Four language vs. they\u002Fyou\u002Fyour language. Product-centric messaging skews heavily toward the former whereas problem-centric messaging leads with the latter. And once you find messaging that works, don't rush past it.\u003C\u002Fspan>\u003C\u002Fp>",{"large":148,"small":149},{"lineHeight":130,"height":131},{"paddingTop":133,"paddingBottom":133},{"@type":119,"@version":120,"id":151,"component":152},"builder-bd906f8820f741fc8a0e4bc32a07b9b1",{"name":137,"options":153,"isRSC":141},{"quote":154,"blockIndex":155},"\"If it's not repeatable, it is not scalable.\" — Leslie Venetz",3,{"@type":119,"@version":120,"id":157,"component":158,"responsiveStyles":162},"builder-d7b316137cec405395b7edb9d2dbff8d",{"name":123,"options":159,"isRSC":127},{"text":160,"blockIndex":161},"\u003Cp>\u003Cstrong>Do this\u003C\u002Fstrong>: Take your top-performing outreach and ask: does it start with a feature or a problem? Rewrite one email from I\u002Fwe language to you\u002Fyour language and test it against your original.\u003Cbr>\u003Cspan style=\"letter-spacing: -0.03rem;\">\u003Cbr>\u003C\u002Fspan>\u003Ch4>\u003Cspan style=\"letter-spacing: -0.03rem;\">Your Buyers Want to Be Heard, Not Pitched\u003C\u002Fspan>\u003C\u002Fh4>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Professional salespeople sell someone else’s product, but founders sell their vision. That difference matters. When you’ve built the product yourself, every objection feels bigger and that pressure often shows up in conversations—through over-explaining, defending, or jumping straight to features before understanding the buyer’s world.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">But as Carole Mahoney pointed out, behavioral science tells us something important: people value what they help create. The more your buyer talks, the more they trust you. And when you co-create with them, they value the solution more.\u003C\u002Fspan>\u003C\u002Fp>",4,{"large":163,"small":164},{"lineHeight":130,"height":131},{"paddingTop":133,"paddingBottom":133},{"@type":119,"@version":120,"id":166,"component":167},"builder-2698c1889e4244609c91eb19d274787a",{"name":137,"options":168,"isRSC":141},{"quote":169,"blockIndex":170},"\"When we co-create solutions with other people, when we put effort into something, we place more value on that. So when we collaborate with our buyers and we co-create solutions specific to them, they place more value on that and on us.\" — Carole Mahoney",5,{"@type":119,"@version":120,"id":172,"component":173,"responsiveStyles":177},"builder-41f18c5f768a4622b61af16271bc1fdc",{"name":123,"options":174,"isRSC":127},{"text":175,"blockIndex":176},"\u003Cp>\u003Cstrong>Do this\u003C\u002Fstrong>: Before your next sales call, send this email: \"What would you like to learn or get or be able to accomplish in the 30 minutes that we have together to make the best use of your time?\" It starts co-creation before the meeting begins\u003Cbr>\u003Cbr>\u003C\u002Fp>\u003Ch4>\u003Cspan style=\"letter-spacing: -0.03rem;\">Six Questions Every Founder Needs to Ask\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\u003Cspan>Carole\u003C\u002Fspan> shared a six-layer discovery framework built on open-ended, sequential questions. Each layer maps to a question your buyer is quietly asking themselves:\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Why change? Help them articulate what's broken and why it matters.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Why now? Uncover urgency without manufacturing it.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Why this type of solution? Help them evaluate their options honestly.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Why you specifically? Differentiate your offerings without sounding like a sales pitch.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Why your solution? Connect your features to their specific outcomes.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Why spend the money? Work through ROI together, in their language.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Most founders skip straight to question five. But without the earlier layers, buyers haven't built the context or the trust to say yes. This six-question discovery framework gives founders a repeatable sales call structure they can use in every meeting.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: inherit; letter-spacing: 0.02125rem; text-align: inherit;\">\u003Cstrong>Do this:\u003C\u002Fstrong> Map your current discovery questions to these six layers. Where do you have gaps? Write two to three questions for each stage before your next call.\u003Cbr>\u003Cspan style=\"letter-spacing: -0.03rem;\">\u003Cbr>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\u003Ch4>\u003Cspan style=\"color: inherit; letter-spacing: 0.02125rem; text-align: inherit;\">\u003Cspan style=\"letter-spacing: -0.03rem;\">How to Present Your Solution to Buyers\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">After discovery, most founders hit the same wall: they have everything the buyer shared, and now they have to tie it back to their solution without it feeling like a pitch.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\u003Cstrong>Founder-Led Sales Framework #2: Value Proposition \u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Mahoney shared a three-part value proposition framework to bridge that gap: When you work with us, you can solve [specific challenge] without [previous obstacle], because [your quantifiable expertise] — which means you can [achieve their goal] and [reduce risk or increase opportunity].\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">The key word is quantifiable. Specific expertise tied directly to the buyer's situation trumps vague claims. \u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\u003Cstrong>Founder-Led Sales Framework #3: Demo \u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">If your process includes a demo, the same principle applies: show less, not more. Mahoney’s demo framework keeps it to three steps:\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\u003Cstrong>1. Summarize \u003C\u002Fstrong>\u003Cspan>what you heard:\u003C\u002Fspan> \"Based on what you've shared, you need to solve [challenge] without [obstacle], with [technology specific to their challenge], so you can [deliverable] and reduce or increase [their risk\u002Fopportunity].\"\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\u003Cb>2. \u003C\u002Fb>\u003Cstrong>Show\u003C\u002Fstrong> the specific feature that delivers against that challenge, then ask: \"What we've learned working with clients like you trying to achieve [x] is they see the best results when... How does this compare to what you're doing now?\"\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\u003Cstrong>3. Link to their goals\u003C\u002Fstrong>: \"When you use this feature to overcome [challenge] — what impact would that have? How much time or money would that save your team? What would that mean for the future?\"\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">The point is to help them see the solution clearly, in their own terms.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"text-align: inherit; font-size: 17.008px;\">\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\u003Cstrong>Do this: \u003C\u002Fstrong>Before your next demo, ask your buyer to name their top priority,  then open with that. Write your value proposition using the framework above and make sure your expertise section includes a specific result, not a generic claim.\u003Cbr>\u003C\u002Fspan>\u003Cspan style=\"color: inherit; letter-spacing: 0.02125rem; text-align: inherit;\">\u003Cbr>\u003C\u002Fspan>\u003Ch4>\u003Cspan style=\"color: inherit; letter-spacing: 0.02125rem; text-align: inherit;\">A Proposal Isn’t a Document\u003C\u002Fspan>\u003C\u002Fh4>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Most founders treat the proposal as the moment of truth. Jaime Diglio argues that by the time you're writing a proposal, the selling should already be done.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\"A proposal is not a piece of paper, right? A proposal is your next return on interactions,” Diglio shared. \u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">The best proposals feel like a natural next step. They're the result of trust built across every conversation that came before, which means if a proposal feels like a gamble, something earlier in the process needs attention.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Most proposals fail because somewhere along the way, the communication broke down.\u003C\u002Fspan>\u003C\u002Fp>",6,{"large":178,"small":179},{"lineHeight":130,"height":131},{"paddingTop":133,"paddingBottom":133},{"@type":119,"@version":120,"id":181,"component":182},"builder-befe884a58a3400083ed3167abbf4e95",{"name":137,"options":183,"isRSC":141},{"quote":184,"blockIndex":185},"\"75% of the interactions that we have miss the mark. And the reason why it happens is because we listen and we speak from our own background how we think.\" — Jaime Diglio",7,{"@type":119,"@version":120,"id":187,"component":188,"responsiveStyles":192},"builder-63524a3a3fa54793ac3c12a1f068102e",{"name":123,"options":189,"isRSC":127},{"text":190,"blockIndex":191},"\u003Cp>\u003Cstrong>Do this\u003C\u002Fstrong>: Look at your last three proposals. Were they sent after a conversation where you reviewed them together, or dropped into someone's inbox cold? If it's the latter, try scheduling a short call to walk through the proposal live before sending the final version.\u003Cbr>\u003Cspan style=\"color: inherit; letter-spacing: 0.02125rem; text-align: inherit;\">\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>\u003Ch4>\u003Cspan style=\"color: inherit; letter-spacing: 0.02125rem; text-align: inherit;\">Match Your Proposal to How Your Buyers Think\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Many founders struggle with how to write a sales proposal that closes deals without feeling pushy. Diglio introduced a four-quadrant framework for understanding how different buyers make decisions.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\u003Cstrong>Founder-Led Sales Framework #4: ROI Return on Interactions \u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cspan style=\"font-size: 17.008px;\">“Feel” buyers want collaboration, teamwork, and connection. Lead with shared vision and relationship.\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan style=\"font-size: 17.008px;\">“Fast” buyers are direct and momentum-driven. They want big ideas and a clear path forward.\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan style=\"font-size: 17.008px;\">“Focus” buyers want process and order. Give them a methodology, steps, and deliverables.\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan style=\"font-size: 17.008px;\">“Facts” buyers want results, not details. Lead with numbers and outcomes.\u003C\u002Fspan>\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Most proposals miss because they're written in the seller's language, not the buyer's.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\u003Cstrong>Do this: \u003C\u002Fstrong>Before your next proposal, identify which quadrant your main buyer is in. Then look at your proposal draft: does the opening language match how they think? Adjust accordingly.\u003Cbr>\u003C\u002Fspan>\u003Cspan style=\"letter-spacing: -0.03rem; color: inherit; text-align: inherit;\">\u003Cbr>\u003Cbr>\u003C\u002Fspan>\u003Ch4>\u003Cspan style=\"letter-spacing: -0.03rem; color: inherit; text-align: inherit;\">The Takeaways\u003C\u002Fspan>\u003C\u002Fh4>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\u003Cstrong>\u003C\u002Fstrong>Founder-led sales isn't just about closing deals. As Carole Mahoney put it, it's about becoming a better leader: someone who builds real relationships, creates genuine value, and earns trust before asking for anything.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">The three experts at INBOUND 2025 covered a lot of ground, but the through-line was simple. Slow down, get specific, and co-create with your buyers at every stage.\u003C\u002Fspan>\u003C\u002Fp>",8,{"large":193,"small":194},{"lineHeight":130,"height":131},{"paddingTop":133,"paddingBottom":133},{"@type":119,"@version":120,"id":196,"component":197},"builder-3f05ec05e173436d96a51d565c5b918c",{"name":137,"options":198,"isRSC":141},{"quote":199,"blockIndex":200},"\"Performance is personal. It's personal for every one of us. And practice makes performance.\" — Jaime Diglio",9,{"@type":119,"@version":120,"id":202,"component":203,"responsiveStyles":207},"builder-ceb242da5ae64c16bd150035a18f909b",{"name":123,"options":204,"isRSC":127},{"text":205,"blockIndex":206},"\u003Cp>Want access to more sessions and content like this? \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fregister?utm_source=inbound&utm_medium=blog&utm_campaign=founder led sales\">Join us in Boston this September\u003C\u002Fa>.\u003C\u002Fp>",10,{"large":208},{"lineHeight":130,"height":131},{"@type":119,"@version":120,"id":210,"component":211},"builder-b026ee50eda44330816bdcffe7414c16",{"name":212,"options":213,"isRSC":141},"Hubspot Form Embed",{"headline":89,"subHead":214,"embedScript":215,"forceWhite":127,"blockIndex":216},"\u003Cp>\u003Cspan style=\"font-size: 14px;\">Want to stay ahead? Subscribe to our email list for exclusive marketing, sales, and AI insights along with first dibs on all things UNBOUND:\u003C\u002Fspan>\u003C\u002Fp>","\u003Cscript charset=\"utf-8\" type=\"text\u002Fjavascript\" src=\"\u002F\u002Fjs.hsforms.net\u002Fforms\u002Fembed\u002Fv2.js\">\u003C\u002Fscript> \u003Cscript>   hbspt.forms.create({     region: \"na1\",     portalId: \"146726\",     formId: \"94e51ee4-5911-41f2-9da9-8a67f179fcaf\"   }); \u003C\u002Fscript>",11,{"id":218,"@type":119,"tagName":219,"properties":220,"responsiveStyles":225},"builder-pixel-p6khm7g82e","img",{"src":221,"aria-hidden":222,"alt":89,"role":223,"width":224,"height":224},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fpixel?apiKey=d09cfff8ac614d8a86e457a0274fa171","true","presentation","0",{"large":226},{"height":224,"width":224,"display":227,"opacity":224,"overflow":228,"pointerEvents":229},"block","hidden","none",{"deviceSize":231,"location":232},"large",{"pathname":103,"path":233,"query":236},[234,235],"blog","founder-led-sales-how-to-get-meetings-run-discovery-calls-and-close-proposals",{},{},1772488667265,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Ffounder-led-sales-how-to-get-meetings-run-discovery-calls-and-close-proposals","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F813401c49058460a8d2a87b0cb84a74e","RUc5uM7CHfe5kbaw1ZNyVwnHXMG2",[],{"lastPreviewUrl":244,"kind":31,"hasLinks":12,"hasAutosaves":12},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Ffounder-led-sales-how-to-get-meetings-run-discovery-calls-and-close-proposals?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects%2CsendPullRequests&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=6edc6d4abe764f5d99a74893e7ddf916&builder.overrides.6edc6d4abe764f5d99a74893e7ddf916=6edc6d4abe764f5d99a74893e7ddf916&builder.options.locale=Default",1776224787991,"euro9fsljx",{"lastUpdatedBy":248,"folders":249,"data":250,"modelId":254,"query":255,"published":97,"firstPublished":256,"testRatio":140,"lastUpdated":257,"createdDate":258,"createdBy":248,"meta":259,"variations":261,"name":251,"id":109,"rev":262},"cy9X3DS39dP1jXkPQ6ZifxZojCh2",[],{"authorName":251,"authorImage":252,"authorDescription":253},"INBOUND Team","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F017c4d43b73a49f9a38f58d850ca0165","Providing year round news, trends and inspiration from the editorial desk of your favorite immersive experience.","b52948d65bc64d0482d64fa34376398e",[],1708373825626,1708536169423,1708373740204,{"lastPreviewUrl":89,"kind":260},"data",{},"v8k8g4jr1jg",[264,520,682],{"createdDate":265,"id":266,"name":267,"modelId":96,"published":97,"query":268,"variations":271,"firstPublished":272,"previewUrl":273,"testRatio":140,"screenshot":274,"createdBy":248,"lastUpdatedBy":241,"folders":275,"meta":276,"lastUpdated":280,"data":281,"rev":519},1775236759867,"d025abfb8992404bb13d53e609c06a87","How to Convince Your Manager to Send You UNBOUND 2026",[269],{"@type":100,"property":101,"operator":102,"value":270},"\u002Fblog\u002Fconvince-your-boss-letter",{},1775247152749,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fconvince-your-boss-letter","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F998ec632ce1f4c96a21a5fd7315584b9",[],{"winningTest":141,"componentsUsed":277,"kind":31,"lastPreviewUrl":278,"originalContentId":279,"hasLinks":12,"hasAutosaves":12},{"Hubspot Form Embed":140},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fconvince-your-boss-letter?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects%2CsendPullRequests&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=d025abfb8992404bb13d53e609c06a87&builder.overrides.d025abfb8992404bb13d53e609c06a87=d025abfb8992404bb13d53e609c06a87&builder.options.locale=Default","72570eb826104904ac18c4af70c3fff6",1776224582418,{"inputs":282,"description":283,"excerpt":284,"environment":114,"datePublished":285,"image":286,"themeId":12,"title":287,"author":288,"category":289,"imageAltText":290,"featured":12,"blocks":291,"url":270,"state":516},[],"If you’re having trouble securing tickets to UNBOUND 2026, here’s how you can convince your manager it’s a worthwhile investment for the company. Download our Letter template!","If you’re having trouble securing tickets to UNBOUND 2026, here’s how you can convince your manager it’s a worthwhile investment for the company. Download our letter template!",1775566800000,"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F12c277d06784493da420b781ea430dde","Convince Your Manager to Send You to UNBOUND 2026: Free Letter Template",{"@type":29,"id":109,"model":110},"Announcements","An image of a busy INBOUND event.",[292,307,317,326,368,378,409,418,450,459,502,511],{"@type":119,"@version":120,"id":293,"meta":294,"component":296,"responsiveStyles":299},"builder-750040981b224dd99f5f8b5ead31ff1e",{"previousId":295},"builder-c9f441c6dba549f4988515a42e95de77",{"name":123,"options":297,"isRSC":141},{"text":298},"\u003Cp>UNBOUND 2026 (formerly INBOUND) is happening September 16–18 in Boston. HubSpot’s flagship event is evolving to reflect how growth works today: more connected, more collaborative, and powered by AI. \u003C\u002Fp>\u003Cp>Growth is no longer linear and the teams that adapt fastest (testing, learning, and evolving in real time)are the ones pulling ahead.\u003C\u002Fp>\u003Cp>UNBOUND is built for that reality. \u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">If you’re ready to attend but need your manager’s approval, we’ll help you make the case. Below, you’ll find a customizable letter template plus the context you need to turn a “maybe” into a confident “yes.”\u003C\u002Fspan>\u003C\u002Fp>",{"large":300,"small":306},{"display":301,"flexDirection":302,"position":303,"flexShrink":224,"boxSizing":304,"marginTop":305,"lineHeight":130,"height":131},"flex","column","relative","border-box","0px",{"marginBottom":133},{"@type":119,"@version":120,"id":308,"meta":309,"component":311,"responsiveStyles":315},"builder-ae96d675e1c642b7a13136a3fd3e631b",{"previousId":310},"builder-54acdaf3cfd440c8955346d89d35f27e",{"name":212,"options":312,"isRSC":141},{"headline":89,"subHead":313,"embedScript":314,"excludeDecoration":127,"forceWhite":127},"\u003Cp>\u003Cstrong>Want to bring your leadership team on board?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>Fill in your details to download the Convince Your Manager letter template.\u003C\u002Fp>","\u003Cscript charset=\"utf-8\" type=\"text\u002Fjavascript\" src=\"\u002F\u002Fjs.hsforms.net\u002Fforms\u002Fembed\u002Fv2.js\">\u003C\u002Fscript> \u003Cscript>   hbspt.forms.create({     portalId: \"146726\",     formId: \"1878d759-77db-4912-b155-ca741a6ade19\",     region: \"na1\"   }); \u003C\u002Fscript>",{"large":316},{"display":301,"flexDirection":302,"position":303,"flexShrink":224,"boxSizing":304,"marginTop":133,"marginBottom":133},{"@type":119,"@version":120,"id":318,"meta":319,"component":321,"responsiveStyles":324},"builder-b0dd56e2987b438388d8a456e23fd077",{"previousId":320},"builder-d84b126d606f47e2a8d3ace0a68cca89",{"name":123,"options":322,"isRSC":127},{"text":323},"\u003Ch4>Hear What Happens When Your Manager Says “Yes” \u003C\u002Fh4>",{"large":325},{"lineHeight":130,"height":131},{"@type":119,"@version":120,"id":327,"meta":328,"component":330,"responsiveStyles":365},"builder-760f36203f104c87bd360cfe7498eccc",{"previousId":329},"builder-d4b4242504ce444fa133646c4d40913b",{"name":331,"options":332,"isRSC":141},"Columns",{"columns":333,"space":126,"stackColumnsAt":364},[334,348],{"blocks":335},[336],{"@type":119,"@version":120,"id":337,"properties":338,"meta":340,"component":342,"responsiveStyles":345},"builder-3a910676972746a28c29a80209a280ed",{"id":339},"manager-ic",{"previousId":341},"builder-2faa8b4de37a4a32a15768cdf0cff513",{"name":123,"options":343,"isRSC":127},{"text":344},"\u003Cp>\u003Cstrong>WATCH: Crystal and Pablo’s Story\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">See how this manager-IC duo attended INBOUND 2025 together, divided and conquered the sessions, and brought back a strategy they could activate immediately.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\"I want him to go get the most out of what he can and me to get the most out of what I can, and then we're gonna come together and figure out what works for us.\" – Crystal Kingsbury, Director of Marketing, Anchor Construction\u003C\u002Fspan>\u003C\u002Fp>",{"large":346,"small":347},{"lineHeight":130,"height":131},{"marginTop":133},{"blocks":349},[350],{"@type":119,"@version":120,"id":351,"meta":352,"component":354,"responsiveStyles":358},"builder-ae29755836994abf9dbaa6c93c3ad5c4",{"previousId":353},"builder-a13d5cb8dfba45ebaf867864c28dcf60",{"name":355,"options":356,"isRSC":141},"Custom Code",{"code":357,"scriptsClientOnly":12},"\u003C!DOCTYPE html>\n\u003Chtml>\n  \u003Chead>\n    \u003Cstyle>\n      html, body {\n        margin: 0;\n        padding: 0;\n      }\n\n      .video-container {\n        width: 100%;\n        max-width: 400px;\n        margin: 0 auto;\n        display: block;\n        line-height: 0;\n      }\n\n      .video-container video {\n        width: 100%;\n        height: auto;\n        display: block;\n      }\n    \u003C\u002Fstyle>\n  \u003C\u002Fhead>\n  \u003Cbody>\n    \u003Cdiv class=\"video-container\">\n      \u003Cvideo controls poster=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FIN26%20CYM%20Both.png\">\n        \u003Csource src=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FIN25_CONVINCE_YOUR_MANAGER_Both_v2_1.mp4\" type=\"video\u002Fmp4\" \u002F>\n      \u003C\u002Fvideo>\n    \u003C\u002Fdiv>\n  \u003C\u002Fbody>\n\u003C\u002Fhtml>\n",{"large":359,"small":363},{"position":303,"marginTop":224,"marginBottom":360,"paddingBottom":305,"paddingTop":305,"width":361,"maxWidth":362},"10px","100%","384px",{"marginTop":133,"marginBottom":133},"tablet",{"large":366},{"display":301,"flexDirection":302,"alignItems":367,"marginRight":131,"marginLeft":131},"stretch",{"@type":119,"@version":120,"id":369,"meta":370,"component":372,"responsiveStyles":375},"builder-2cdfa78891dc412d84932beaee2097d6",{"previousId":371},"builder-bcc153081d524014a186f5cfa0fdf869",{"name":123,"options":373,"isRSC":141},{"text":374},"\u003Ch4>Why UNBOUND 2026 is Worth Attending \u003C\u002Fh4>\u003Cp>If you’re wondering whether UNBOUND is worth the time, travel, and team bandwidth, fair question. Here’s the short answer: it’s not just an event. It’s three days designed to stretch your ideas and impact.\u003C\u002Fp>\u003Cp>You’ll get:\u003C\u002Fp>\u003Cul>\u003Cli>Sessions packed with practical insights, real-world case studies, and hands-on learning designed for implementation.\u003C\u002Fli>\u003Cli>Keynotes featuring leaders across AI, business, and growth sharing where things are headed in the next 1–3 years and how to act now.\u003C\u002Fli>\u003Cli>Role, industry, and identity-specific networking debuting on our new show floor activation, \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fintroducing-the-exchanges\" rel=\"noopener noreferrer\" target=\"_blank\">The Exchanges\u003C\u002Fa>, so you can connect with people solving the same challenges.\u003C\u002Fli>\u003Cli>Live HubSpot demos and direct access to the product experts behind the tools you use\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Whether you're here for fresh solutions or future planning, UNBOUND gives you the space and support to do both.\u003C\u002Fp>",{"large":376,"small":377},{"lineHeight":130,"height":131},{"marginBottom":133},{"@type":119,"@version":120,"id":379,"meta":380,"component":381,"responsiveStyles":407},"builder-85699cb669c04e5cb2b9b21ba10e43d0",{"previousId":327},{"name":331,"options":382,"isRSC":141},{"columns":383,"space":126,"stackColumnsAt":364},[384,396],{"blocks":385},[386],{"@type":119,"@version":120,"id":387,"properties":388,"meta":389,"component":390,"responsiveStyles":393},"builder-5153a63c1c85415b8200305e690cdb9d",{"id":339},{"previousId":341},{"name":123,"options":391,"isRSC":127},{"text":392},"\u003Cp>\u003Cstrong>WATCH: What First-Time Attendees Take Away\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Pablo Ayala, content manager at Anchor Construction, shares his journey to becoming a first-time INBOUND attendee, and why he wanted to be there to bring back actionable AI strategies to his team.\u003C\u002Fp>",{"large":394,"small":395},{"lineHeight":130,"height":131},{"marginTop":133},{"blocks":397},[398],{"@type":119,"@version":120,"id":399,"meta":400,"component":401,"responsiveStyles":404},"builder-3315a7c6df8d481384ee0beb03fae7ef",{"previousId":353},{"name":355,"options":402,"isRSC":141},{"code":403,"scriptsClientOnly":12},"\u003C!DOCTYPE html>\n\u003Chtml>\n  \u003Chead>\n    \u003Cstyle>\n      html, body {\n        margin: 0;\n        padding: 0;\n      }\n\n      .video-container {\n        width: 100%;\n        max-width: 400px;\n        margin: 0 auto;\n        display: block;\n        line-height: 0;\n      }\n\n      .video-container video {\n        width: 100%;\n        height: auto;\n        display: block;\n      }\n    \u003C\u002Fstyle>\n  \u003C\u002Fhead>\n  \u003Cbody>\n    \u003Cdiv class=\"video-container\">\n      \u003Cvideo controls poster=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FIN26%20CYM%20Pablo.png\">\n        \u003Csource src=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FIN25_CONVINCE_YOUR_MANAGER_Pablo_v2_1.mp4\" type=\"video\u002Fmp4\" \u002F>\n      \u003C\u002Fvideo>\n    \u003C\u002Fdiv>\n  \u003C\u002Fbody>\n\u003C\u002Fhtml>\n",{"large":405,"small":406},{"position":303,"marginTop":360,"marginBottom":360,"paddingBottom":305,"paddingTop":305,"width":361,"maxWidth":362},{"marginTop":133,"marginBottom":133},{"large":408},{"display":301,"flexDirection":302,"alignItems":367,"marginRight":131,"marginLeft":131},{"@type":119,"@version":120,"id":410,"meta":411,"component":413,"responsiveStyles":416},"builder-c13e3bdb73fc43beb7e60ec18b23804b",{"previousId":412},"builder-608c6bc4239f4e12bf5f52a381e734b5",{"name":123,"options":414,"isRSC":141},{"text":415},"\u003Ch4>What You'll Bring Back\u003C\u002Fh4>\u003Cp>Managers want to know the ROI and UNBOUND delivers it. \u003C\u002Fp>\u003Cp>You’ll return with:\u003C\u002Fp>\u003Cul>\u003Cli>Tactics you can use immediately: From smart frameworks to tested strategies, you’ll leave with tools ready to plug into your day-to-day.\u003C\u002Fli>\u003Cli>Fresh approaches to stuck problems: Hear how peers are solving the same challenges you’re facing, and come home with ideas that work.\u003C\u002Fli>\u003Cli>A network that lasts: You’ll meet smart, generous people you can turn to long after UNBOUND ends.\u003C\u002Fli>\u003Cli>Hands-on learning that goes beyond note-taking: Dive into live product labs, interactive workshops, and sessions built for doing, not just listening.\u003C\u002Fli>\u003C\u002Ful>",{"large":417},{"lineHeight":130,"height":131},{"@type":119,"@version":120,"id":419,"meta":420,"component":421,"responsiveStyles":448},"builder-2b6b14dd085a44d296b603727184f9a3",{"previousId":379},{"name":331,"options":422,"isRSC":141},{"columns":423,"space":447,"stackColumnsAt":364},[424,436],{"blocks":425},[426],{"@type":119,"@version":120,"id":427,"properties":428,"meta":429,"component":430,"responsiveStyles":433},"builder-fbc5e4988e8e4d9eaba24902be69f10b",{"id":339},{"previousId":341},{"name":123,"options":431,"isRSC":127},{"text":432},"\u003Cp>\u003Cstrong>WATCH: Why Leaders Say Yes\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Crystal explains how attending with a team member allows for more comprehensive learning, idea sharing, and immediate planning for implementation. See why the 4-time attendee decided to bring her content manager along. \u003C\u002Fp>\u003Cp>\"As a duo, two heads are better than one. He will be at some classes, I'll be at some classes, and we get to have this magical opportunity to bounce things off of each other.\" – Crystal Kingsbury, Director of Marketing, Anchor Construction\u003C\u002Fp>",{"large":434,"small":435},{"lineHeight":130,"height":131},{"marginTop":133},{"blocks":437},[438],{"@type":119,"@version":120,"id":439,"meta":440,"component":441,"responsiveStyles":444},"builder-376f83640ffa44368f3a0094099a94b7",{"previousId":353},{"name":355,"options":442,"isRSC":141},{"code":443,"scriptsClientOnly":12},"\u003C!DOCTYPE html>\n\u003Chtml>\n  \u003Chead>\n    \u003Cstyle>\n      html, body {\n        margin: 0;\n        padding: 0;\n      }\n\n      .video-container {\n        width: 75%;\n        max-width: 400px;\n        margin: 0 auto;\n        display: block;\n        line-height: 0;\n      }\n\n      .video-container video {\n        width: 100%;\n        height: auto;\n        display: block;\n      }\n    \u003C\u002Fstyle>\n  \u003C\u002Fhead>\n  \u003Cbody>\n    \u003Cdiv class=\"video-container\">\n      \u003Cvideo controls poster=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FIN26%20CYM%20Crystal.png\">\n        \u003Csource src=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FIN25_CONVINCE_YOUR_MANAGER_Crystal_v2_1.mp4\" type=\"video\u002Fmp4\" \u002F>\n      \u003C\u002Fvideo>\n    \u003C\u002Fdiv>\n  \u003C\u002Fbody>\n\u003C\u002Fhtml>\n",{"large":445,"small":446},{"position":303,"marginTop":360,"marginBottom":360,"paddingBottom":305,"paddingTop":305,"width":361,"maxWidth":362},{"marginTop":133,"marginBottom":133},12,{"large":449},{"display":301,"flexDirection":302,"alignItems":367,"marginRight":131,"marginLeft":131},{"@type":119,"@version":120,"id":451,"meta":452,"component":454,"responsiveStyles":457},"builder-8daab79790444f50b0b06cbe0dcb8adb",{"previousId":453},"builder-6515c504b5064c4ba47a1c7089e59f71",{"name":123,"options":455,"isRSC":141},{"text":456},"\u003Ch4>Why UNBOUND is Better with a Team \u003C\u002Fh4>\u003Cp>Here's a pro tip: while attending UNBOUND solo is valuable, bringing your team multiplies the impact exponentially. Instead of trying to relay insights back to your colleagues, imagine experiencing those \"aha moments\" together and strategizing in real-time about how to put what you're learning into play. \u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cstrong>Plus, with a 15% discount for groups of 10 or more\u003C\u002Fstrong>, you can \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fwhy-top-performing-teams-make-inbound-their-annual-strategic-offsite\" rel=\"noopener noreferrer\" target=\"_blank\">transform UNBOUND into a productive team offsite\u003C\u002Fa> with built-in programming. It's professional development and team bonding rolled into one powerful package.\u003C\u002Fp>",{"large":458},{"lineHeight":130,"height":131},{"@type":119,"@version":120,"id":460,"meta":461,"component":463},"builder-a028cb3f0fb846b782b9cff4bb70bc7e",{"previousId":462},"builder-bb385d5e8914418fbe530b4773e6d35a",{"name":331,"options":464,"isRSC":141},{"columns":465,"space":501,"stackColumnsAt":364,"reverseColumnsWhenStacked":12},[466,481,491],{"blocks":467},[468],{"@type":119,"@version":120,"id":469,"component":470,"responsiveStyles":478},"builder-2b7f4d907dd340a783c1e81a083125fe",{"name":471,"options":472,"isRSC":141},"Image",{"image":473,"backgroundSize":474,"backgroundPosition":475,"lazy":12,"fitContent":127,"aspectRatio":140,"lockAspectRatio":12,"height":476,"width":476,"altText":477},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fc1a581a030724d519544f5c21287d901","cover","center",1080,"Two women with red lanyards sitting in audience at conference, one holding coffee cup, both smiling and looking engaged",{"large":479},{"position":303,"width":361,"minHeight":133,"minWidth":133,"overflow":228,"marginBottom":480,"marginTop":133},"40px",{"blocks":482},[483],{"@type":119,"@version":120,"id":484,"component":485,"responsiveStyles":489},"builder-0938c23f4cae4e07a01bb2ffe7ba001b",{"name":471,"options":486,"isRSC":141},{"image":487,"backgroundSize":474,"backgroundPosition":475,"lazy":12,"fitContent":127,"aspectRatio":140,"lockAspectRatio":12,"height":476,"width":476,"altText":488},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F3bc56cb400fa40bba30c974448a8b98a","Three women posing for photos in front of large purple 3D letters spelling 'BUNK' at an outdoor event with crowds in background",{"large":490},{"position":303,"width":361,"minHeight":133,"minWidth":133,"overflow":228,"marginBottom":480,"marginTop":133},{"blocks":492},[493],{"@type":119,"@version":120,"id":494,"component":495,"responsiveStyles":499},"builder-ed6a248e40fa44cc8d0277a15fdcdc21",{"name":471,"options":496,"isRSC":141},{"image":497,"backgroundSize":474,"backgroundPosition":475,"lazy":12,"fitContent":127,"aspectRatio":140,"lockAspectRatio":12,"height":476,"width":476,"altText":498},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F4ec1a78c314346a69ae7edb51b6dce62","Business professionals having a meeting in a modern office lounge with wooden furniture, laptops, and glass walls showing other workers in background",{"large":500},{"position":303,"width":361,"minHeight":133,"minWidth":133,"overflow":228,"marginBottom":480,"marginTop":133},20,{"@type":119,"@version":120,"id":503,"meta":504,"component":506,"responsiveStyles":509},"builder-d548270e5dab4dc0929b8b9e0addea96",{"previousId":505},"builder-b45ea62411b647449f9906c6db539dba",{"name":123,"options":507,"isRSC":127},{"text":508},"\u003Ch4>How to Address Your Manager's Top Concerns \u003C\u002Fh4>\u003Cp>\u003Cstrong>1. \"The budget is tight this year.\"\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>Your response\u003C\u002Fstrong>: UNBOUND replaces multiple line items—courses, hiring consultants, planning offsites—and bundles it into one event. Plus, the sooner we register, the better the ticket pricing and the more hotel block options we'll have access to.\u003C\u002Fp>\u003Cp>\u003Cstrong>2. \"We can't spare the team for three days.\"\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>Your response\u003C\u002Fstrong>: The teams getting the most out of UNBOUND treat it as their strategic planning session. We'll divide and conquer sessions to maximize coverage, and I'll come back with a documented action plan and a knowledge-share for anyone who couldn't attend.\u003C\u002Fp>\u003Cp>\u003Cstrong>3. \"What makes UNBOUND different from other conferences?\"\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>Your response\u003C\u002Fstrong>: UNBOUND combines inspiration with implementation. Where other conferences stop at theory, UNBOUND provides hands-on labs, workshops, and direct access to people who've solved our exact challenges. Plus, we’ll get in-person time with the HubSpot product team, which has direct value for how we use the platform every day.\u003C\u002Fp>\u003Cp>\u003Cstrong>4. \"How do we measure success?\"\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>Your response\u003C\u002Fstrong>: Your response: We'll set clear goals before I go and I'll report back within 30 days on what we learned, what we've implemented, and what's moved. I'll also share a team recap so everyone benefits.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Ch4>Ready to Make the Formal Ask? \u003C\u002Fh4>\u003Cp>We've created a customizable template that helps you build a clear, compelling case for attending UNBOUND 2026. It covers the value, breaks down the costs, and outlines exactly how you'll bring it back to the team.\u003C\u002Fp>\u003Cp>Download it, make it yours, and send it with confidence.\u003C\u002Fp>",{"large":510},{"lineHeight":130,"height":131},{"id":512,"@type":119,"tagName":219,"properties":513,"responsiveStyles":514},"builder-pixel-tgdfeabyf1",{"src":221,"aria-hidden":222,"alt":89,"role":223,"width":224,"height":224},{"large":515},{"height":224,"width":224,"display":227,"opacity":224,"overflow":228,"pointerEvents":229},{"deviceSize":231,"location":517},{"path":89,"query":518},{},"tlkusg999zf",{"createdDate":521,"id":522,"name":523,"modelId":96,"published":97,"query":524,"variations":527,"firstPublished":528,"previewUrl":529,"testRatio":140,"screenshot":530,"createdBy":241,"lastUpdatedBy":241,"folders":531,"meta":532,"lastUpdated":535,"data":536,"rev":519},1774530077023,"d2a6bd5acc214038b94eb5459b1fd097","INBOUND Is Now UNBOUND: Why We’re Evolving the Event ",[525],{"@type":100,"property":101,"operator":102,"value":526},"\u002Fblog\u002Finbound-is-now-unbound-why-were-evolving-the-event",{},1775146449510,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Finbound-is-now-unbound-why-were-evolving-the-event","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F251dd74a332843509a6aa69d4f2286e5",[],{"hasLinks":12,"lastPreviewUrl":533,"kind":31,"componentsUsed":534,"hasAutosaves":12},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Finbound-is-now-unbound-why-were-evolving-the-event?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects%2CsendPullRequests&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=d2a6bd5acc214038b94eb5459b1fd097&builder.overrides.d2a6bd5acc214038b94eb5459b1fd097=d2a6bd5acc214038b94eb5459b1fd097&builder.options.locale=Default",{"Hubspot Form Embed":140,"Video Embed":140},1776224699005,{"featured":127,"tags":537,"category":289,"relatedPosts":538,"excerpt":548,"themeId":12,"environment":114,"datePublished":549,"image":550,"description":551,"author":552,"imageAltText":553,"title":554,"blocks":555,"url":526,"state":679},[],[539,542,545],{"post":540},{"@type":29,"id":541,"model":234},"40ab3acd8c6a40958c58d45fdea4de82",{"post":543},{"@type":29,"id":544,"model":234},"9963d6283a69493a823fe93f4d3ea9c7",{"post":546},{"@type":29,"id":547,"model":234},"eeeb42da675b4db582d1b2a80de84e28","After fifteen years, HubSpot’s INBOUND event is becoming: UNBOUND. \n\nThat naturally raises a question. Why change the name at all? Fifteen years is a long time. The world didn't stand still and neither did we.\n\nOver the past several years, we've heard two consistent reactions from the practitioners, marketers, and growth leaders who have made INBOUND what it is. First: deep appreciation for what INBOUND established. Second: recognition that the world it was created for has changed across teams, across technology, and across the customer journey. And so has HubSpot.\n\nThis evolution is our response to that reality. INBOUND is becoming UNBOUND because growth no longer fits within a single framework or function. Today, it covers marketing, sales, service, and operations across the full customer journey in an AI-driven environment. UNBOUND reflects that expanded reality and the mindset required to lead through it.\n\nINBOUND laid the foundation. UNBOUND embraces what growth has become.",1775448000000,"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Ff56674ea95e64b19880a4194b4b255bd","Why is INBOUND changing its name to UNBOUND? After 15 years, HubSpot’s flagship event is entering a new era. Here’s why UNBOUND is what comes next.",{"@type":29,"id":109,"model":110},"UNBOUND ","INBOUND is Now UNBOUND: Why We’re Evolving the Event ",[556,564,570,577,617,625,662,670,674],{"@type":119,"@version":120,"id":557,"component":558,"responsiveStyles":561},"builder-6bd18c0643094be5b6fa02442ff2e004",{"name":123,"options":559,"isRSC":127},{"text":560},"\u003Cp>After fifteen years, HubSpot’s INBOUND event is becoming: UNBOUND. \u003C\u002Fp>\u003Cp>That naturally raises a question. Why change the name at all? Fifteen years is a long time. The world didn't stand still and neither did we.\u003C\u002Fp>\u003Cp>Over the past several years, we've heard two consistent reactions from the practitioners, marketers, and growth leaders who have made INBOUND what it is. First: deep appreciation for what INBOUND established. Second: recognition that the world it was created for has changed across teams, across technology, and across the customer journey. And so has HubSpot.\u003C\u002Fp>\u003Cp>This evolution is our response to that reality. INBOUND is becoming UNBOUND because growth no longer fits within a single framework or function. Today, it covers marketing, sales, service, and operations across the full customer journey in an AI-driven environment. UNBOUND reflects that expanded reality and the mindset required to lead through it.\u003C\u002Fp>\u003Cp>INBOUND laid the foundation. UNBOUND embraces what growth has become.\u003Cbr>\u003C\u002Fp>",{"large":562,"small":563},{"lineHeight":130,"height":131},{"marginTop":133,"marginBottom":133},{"@type":119,"@version":120,"id":565,"component":566},"builder-1e669f69dd724a359dd88b256a71b09d",{"name":567,"options":568,"isRSC":141},"Video Embed",{"videoEmbedCode":569},"\u003Ciframe width=\"1335\" height=\"751\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FEc2noFcVGLc?si=YKM0cPjIShM4lLQo\"\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>",{"@type":119,"@version":120,"id":571,"component":572,"responsiveStyles":575},"builder-8e6390bdd52845918573e28a62ff1ce8",{"name":123,"options":573,"isRSC":127},{"text":574},"\u003Ch4>\u003Cspan style=\"font-size: 30px; letter-spacing: 0px;\">What INBOUND Built\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">Before diving into the change, it’s worth being clear about what isn’t changing.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">INBOUND helped define a generation of marketing. It championed simple, powerful principles: earn attention by creating value, build trust before asking for anything, and put the customer first. That philosophy reshaped how companies approached content, demand generation, and customer relationships.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">It also brought together a global community of practitioners (marketers, founders, operators) who learned from one another and applied those ideas inside their businesses. That legacy still matters, the principles still apply, and our community remains at the center of everything.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">UNBOUND will carry that groundwork further.\u003Cbr>\u003Cbr>\u003C\u002Fp>\u003Ch4 style=\"font-size: 30px; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">A New Era of Growth\u003C\u002Fh4>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">What has changed is the context in which companies grow and the mindset needed to keep pace. Sales, marketing, service, and operations work as one connected system; traffic patterns are less predictable. Buyers now discover through AI before they click. Intent is higher and journeys are nonlinear. Experimentation cycles move faster than what any annual plan can account for. \u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">At the same time, HubSpot has evolved from a marketing platform into a full agentic customer platform. Our customers don’t just lead marketing teams, they lead revenue organizations and own the entire customer experience.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">The name INBOUND was rooted in a specific marketing methodology but growth today spans the full customer journey. It requires coordination across functions, is powered by AI and context, and driven by constant iteration.\u003C\u002Fp>\u003Cspan style=\"font-weight: 300; letter-spacing: 0.32px;\">As the scope of what HubSpot customers manage has widened, the event needed to address that too.\u003C\u002Fspan>",{"large":576},{"lineHeight":130,"height":131},{"@type":119,"@version":120,"id":578,"meta":579,"component":581},"builder-6ed8c592b38749f58a4500b432e94bf6",{"previousId":580},"builder-f7355e9fea6d4e888273ff52af35918a",{"name":331,"options":582,"isRSC":127},{"columns":583,"space":501,"stackColumnsAt":364,"reverseColumnsWhenStacked":12},[584,595,606],{"blocks":585},[586],{"@type":119,"@version":120,"id":587,"component":588,"responsiveStyles":592},"builder-ce478318d858405daeb7216375c97e56",{"name":471,"options":589,"isRSC":141},{"image":590,"backgroundSize":474,"backgroundPosition":475,"lazy":12,"fitContent":127,"aspectRatio":140,"lockAspectRatio":12,"height":476,"width":476,"altText":591},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fd49ed7a732b44e32bcf374e2c440c5db","Man in green checkered shirt with lanyard gesturing while speaking to woman at table with pink materials in office setting",{"large":593,"small":594},{"position":303,"width":361,"minHeight":133,"minWidth":133,"overflow":228},{"marginTop":360,"marginBottom":360},{"blocks":596},[597],{"@type":119,"@version":120,"id":598,"component":599,"responsiveStyles":603},"builder-d586bc8fc16a4ef793e9040265f61f18",{"name":471,"options":600,"isRSC":141},{"image":601,"backgroundSize":474,"backgroundPosition":475,"lazy":12,"fitContent":127,"aspectRatio":140,"lockAspectRatio":12,"height":476,"width":476,"altText":602},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fdfb58a63be044d2886d59a58c54c5cc1","Two people standing in a colorful illuminated circular archway installation with orange, red, and purple LED lighting",{"large":604,"small":605},{"position":303,"width":361,"minHeight":133,"minWidth":133,"overflow":228},{"marginTop":360,"marginBottom":360},{"blocks":607},[608],{"@type":119,"@version":120,"id":609,"component":610,"responsiveStyles":614},"builder-6cb2261b5b354f218e40b269dd2f4e9b",{"name":471,"options":611,"isRSC":141},{"image":612,"backgroundSize":474,"backgroundPosition":475,"lazy":12,"fitContent":127,"aspectRatio":140,"lockAspectRatio":12,"height":476,"width":476,"altText":613},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F3ff9d2029b5b4ee19a9c87e2f32b91b0","Three women with conference badges sitting together and chatting in an auditorium filled with attendees",{"large":615,"small":616},{"position":303,"width":361,"minHeight":133,"minWidth":133,"overflow":228},{"marginTop":360,"marginBottom":360},{"@type":119,"@version":120,"id":618,"component":619,"responsiveStyles":622},"builder-3078491a1bfe4e6885c1dcedc9b88577",{"name":123,"options":620,"isRSC":127},{"text":621},"\u003Ch4>\u003Cspan>Why UNBOUND?\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp>UNBOUND signals more than a name change or a conference. It reflects how modern growth leaders actually think across teams, channels, and the entire customer journey.\u003C\u002Fp>\u003Cp>The connection to INBOUND is intentional. One letter change reflects fifteen years of learning and iteration. The foundation was strong and now we're extending what INBOUND started.\u003C\u002Fp>\u003Cp>UNBOUND is not a new methodology. It’s a mindset.\u003C\u002Fp>\u003Cp>To be UNBOUND is to be expansive: free from unnecessary constraints and always pushing beyond what once defined growth. It’s to move beyond rigid funnels, siloed ownership, and static playbooks.\u003C\u002Fp>\u003Cp>Growth today demands that freedom.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Ch4>What This Means for Our Community\u003C\u002Fh4>\u003Cp>If you grew your career during the INBOUND era, this moment should feel familiar. Fifteen years ago, you embraced a new way of thinking about growth. That instinct to adapt when the environment shifts is the same instinct behind this change.\u003C\u002Fp>\u003Cp>Nothing you built is being undone; the principles still stand, the relationships still matter, and the foundation is still here.\u003C\u002Fp>\u003Cp>What’s different is the landscape around it and UNBOUND is designed for the environment you’re stepping into now: \u003C\u002Fp>\u003Cul>\u003Cli>How teams are integrating AI responsibly\u003C\u002Fli>\u003Cli>How companies are rethinking their playbooks\u003C\u002Fli>\u003Cli>How go-to-market functions are aligning\u003C\u002Fli>\u003Cli>How experimentation replaces rigid planning\u003C\u002Fli>\u003C\u002Ful>\u003Cp>UNBOUND is created for a world where growth is interconnected, iterative, and marked by constant change.\u003Cbr>\u003Cbr>\u003C\u002Fp>\u003Ch4>What Comes Next\u003C\u002Fh4>\u003Cp>What INBOUND created over fifteen years—the trust, the relationships, the shared commitment to growth done well—doesn't go away. It comes with us.\u003C\u002Fp>\u003Cp>UNBOUND is our commitment to what this community has always believed: that the best way to grow a business is to keep learning, keep adapting, and keep putting people at the center of it.\u003C\u002Fp>\u003Cp>We're just getting started. Ready to be unstoppable? Welcome to UNBOUND.\u003C\u002Fp>",{"large":623,"small":624},{"lineHeight":130,"height":131},{"marginTop":133,"marginBottom":133},{"@type":119,"@version":120,"id":580,"component":626},{"name":331,"options":627,"isRSC":127},{"columns":628,"space":501,"stackColumnsAt":364,"reverseColumnsWhenStacked":12},[629,640,651],{"blocks":630},[631],{"@type":119,"@version":120,"id":632,"component":633,"responsiveStyles":637},"builder-dc452c55ab4c47ce8a104af1a5752590",{"name":471,"options":634,"isRSC":141},{"image":635,"backgroundSize":474,"backgroundPosition":475,"lazy":12,"fitContent":127,"aspectRatio":140,"lockAspectRatio":12,"height":476,"width":476,"altText":636},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F75cc72a00a124e9c89dde213f596077b","Three conference attendees wearing name badges applauding while seated in an auditorium, with more audience members visible in background",{"large":638,"small":639},{"position":303,"width":361,"minHeight":133,"minWidth":133,"overflow":228},{"marginTop":360,"marginBottom":360},{"blocks":641},[642],{"@type":119,"@version":120,"id":643,"component":644,"responsiveStyles":648},"builder-3bea63c85e574e6fb83d232ccdc23077",{"name":471,"options":645,"isRSC":141},{"image":646,"backgroundSize":474,"backgroundPosition":475,"lazy":12,"fitContent":127,"aspectRatio":140,"lockAspectRatio":12,"height":476,"width":476,"altText":647},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fc90a8e3e267f47e5b3be95c3e32caff7","Two people having a business meeting at a white round table in a purple-carpeted conference space with other attendees in background",{"large":649,"small":650},{"position":303,"width":361,"minHeight":133,"minWidth":133,"overflow":228},{"marginTop":360,"marginBottom":360},{"blocks":652},[653],{"@type":119,"@version":120,"id":654,"component":655,"responsiveStyles":659},"builder-904d9eb30c9e406c9a319c2370c18b0b",{"name":471,"options":656,"isRSC":141},{"image":657,"backgroundSize":474,"backgroundPosition":475,"lazy":12,"fitContent":127,"aspectRatio":140,"lockAspectRatio":12,"height":476,"width":476,"altText":658},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F7991eaafbfeb43fbabd4e0ba1c9e8b93","A smiling woman in a white shirt holds up her phone to record while sitting in an audience at what appears to be an event or conference",{"large":660,"small":661},{"position":303,"width":361,"minHeight":133,"minWidth":133,"overflow":228},{"marginTop":360,"marginBottom":360},{"@type":119,"@version":120,"id":663,"component":664,"responsiveStyles":667},"builder-d38fcfb5745e47e6bfcf94848097ea89",{"name":123,"options":665,"isRSC":127},{"text":666},"\u003Ch6>\u003Cstrong>FAQs\u003C\u002Fstrong>\u003C\u002Fh6>\u003Cp>\u003Cstrong>Why is INBOUND changing its name to UNBOUND?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>INBOUND is becoming UNBOUND because the event and the community it serves have grown beyond what the original name conveyed. INBOUND began around a specific marketing methodology at a specific moment in marketing history. That methodology still matters, but growth today spans the entire customer journey: marketing, sales, service, RevOps, and AI-powered experimentation. UNBOUND reflects that expanded reality. \u003C\u002Fp>\u003Cp>\u003Cstrong>I’m already registered for INBOUND. Do I need to do anything?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>No, you’re all set! Your registration carries over automatically to UNBOUND. Everything you’ve signed up for remains the same; no action needed on your part.\u003C\u002Fp>\u003Cp>\u003Cstrong>Is UNBOUND the same event as INBOUND?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>It’s the same community with the same values, but with a bigger vision. UNBOUND is the next chapter of INBOUND, carrying forward fifteen years of practitioner-first learning and aligning with how modern growth leaders actually work. The programming, the people, and the commitment to substantive, actionable content all continue.\u003C\u002Fp>\u003Cp>\u003Cstrong>Why \"UNBOUND\" specifically?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>The name is intentional on multiple levels. The phonetic connection to INBOUND signals continuity and the word itself captures how growth works today: less constrained by single-channel funnels or siloed teams, more interconnected, iterative, and adaptive. To be unbound is to grow without limits and to adopt a way of thinking that isn’t defined by how things used to work, but by where growth is headed.\u003C\u002Fp>\u003Cp>\u003Cstrong>What's changing about the event experience?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>UNBOUND takes a limitless approach to growth and turns it into practical strategies modern teams can apply immediately. Expect sessions built around tested playbooks, real-world AI use cases, and clear examples of how marketing, sales, and service teams are driving results together.\u003C\u002Fp>\u003Cp>\u003Cstrong>I've attended INBOUND for years. Is this still for me?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Absolutely. INBOUND attracted people who were willing to rethink how growth works. That same spirit carries forward in UNBOUND, a broader, more expansive way of approaching what’s next.\u003C\u002Fp>\u003Cp>\u003Cstrong>Wait—are you really just changing one letter?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Yes. And it's intentional. The phonetic bridge back to INBOUND is by design to show that this is a continuation of 15 years of learning and iteration. We're extending what INBOUND started and building forward.\u003C\u002Fp>",{"large":668,"small":669},{"lineHeight":130,"height":131},{"marginTop":133,"marginBottom":133},{"@type":119,"@version":120,"id":671,"component":672},"builder-ccfc231e3bfc46fe85301f509c56561c",{"name":212,"options":673,"isRSC":141},{"headline":89,"subHead":214,"embedScript":215,"forceWhite":127},{"id":675,"@type":119,"tagName":219,"properties":676,"responsiveStyles":677},"builder-pixel-kvxw8lq54bl",{"src":221,"aria-hidden":222,"alt":89,"role":223,"width":224,"height":224},{"large":678},{"height":224,"width":224,"display":227,"opacity":224,"overflow":228,"pointerEvents":229},{"deviceSize":231,"location":680},{"path":89,"query":681},{},{"createdDate":683,"id":541,"name":684,"modelId":96,"published":97,"stageModifiedSincePublish":12,"query":685,"data":688,"variations":894,"lastUpdated":895,"firstPublished":896,"previewUrl":897,"testRatio":140,"screenshot":898,"createdBy":241,"lastUpdatedBy":241,"folders":899,"meta":900,"rev":519},1774539166080,"Find Your People at UNBOUND 2026: Introducing The Exchanges",[686],{"@type":100,"property":101,"operator":102,"value":687},"\u002Fblog\u002Fintroducing-the-exchanges",{"datePublished":689,"imageAltText":690,"tags":691,"title":684,"author":693,"environment":114,"themeId":12,"image":694,"description":695,"category":289,"excerpt":696,"blocks":697,"url":687,"state":891},1774929600000,"INBOUND attendees networking",[692],"Networking",{"@type":29,"id":109,"model":110},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F81d3f391e372415e8ea2528f1b231ef8","Discover The Exchanges, a new networking experience at UNBOUND 2026 designed to help you connect through role, industry, and identity.","For many attendees, the most valuable part of UNBOUND isn’t just what they learn—it’s who they meet. With 13,000+ attendees from across industries, roles, and backgrounds, the opportunity to meet the right people is unmatched.\n\nBut as the event continues to grow, so does the challenge of making those connections feel meaningful and personal. That’s why, for 2026, we’re introducing a new approach to networking designed to help every attendee find their place.",[698,705,743,751,792,801,840,848,860,868,879,886],{"@type":119,"@version":120,"id":699,"component":700,"responsiveStyles":703},"builder-df75bff4584b4614a8964b3891ab3043",{"name":123,"options":701,"isRSC":127},{"text":702},"\u003Cp>For many attendees, the most valuable part of UNBOUND isn’t just what they learn, it’s who they meet. With 13,000+ attendees from across industries, roles, and backgrounds, the opportunity to meet the right people is unmatched. \u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: inherit;\">But as the event continues to grow, so does the challenge of making those connections feel real and personal. That’s why, for 2026, we’re introducing a new approach to networking designed to help every attendee find their place.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Ch4>What Are The Exchanges at UNBOUND 2026?\u003C\u002Fh4>\u003Cp>The Exchanges are a new networking experience at UNBOUND 2026. Meet our dedicated destination on the show floor helping attendees connect through shared roles, industries, and identities.\u003C\u002Fp>\u003Cp>Instead of relying on scheduled Meetups alone, The Exchanges create always-on environments where relationships form naturally throughout the day.\u003C\u002Fp>\u003Cp>Inside The Exchanges, you’ll find:\u003C\u002Fp>\u003Cul>\u003Cli>Settings made for conversation, not just attendance\u003C\u002Fli>\u003Cli>Interactive, experiential elements that get people talking\u003C\u002Fli>\u003Cli>Curated moments layered into a continuous, come-and-go experience\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Think of it as your home base for networking at UNBOUND. It’s a place you can return to between sessions, after a keynote, or whenever you’re ready to meet someone new.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Ch4>Three Ways to Network and Find Your Community at UNBOUND\u003C\u002Fh4>\u003Cp>At the center of The Exchanges are three distinct areas, each built around a different way people come together.\u003C\u002Fp>\u003Cp>\u003Cstrong>The Sync (Role-Based Communities)\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>The Sync is where you meet with people who do what you do. Whether you’re a marketer, sales leader, RevOps pro, customer success manager, or founder, this space brings together professionals navigating similar day-to-day challenges.\u003C\u002Fp>\u003Cp>Here, conversations move quickly from introductions to insights:\u003C\u002Fp>\u003Cul>\u003Cli>What’s working right now\u003C\u002Fli>\u003Cli>What’s changing in your role\u003C\u002Fli>\u003Cli>What you’re testing next\u003C\u002Fli>\u003C\u002Ful>\u003Cp>If you’ve ever wanted to skip the small talk and get straight to honest peer conversations, The Sync is your place.\u003C\u002Fp>",{"large":704},{"lineHeight":130,"height":131},{"@type":119,"@version":120,"id":706,"component":707},"builder-122a21ad43954b05a583d8c1ef7e3de9",{"name":331,"options":708,"isRSC":127},{"columns":709,"space":501,"stackColumnsAt":364,"reverseColumnsWhenStacked":12},[710,721,732],{"blocks":711},[712],{"@type":119,"@version":120,"id":713,"component":714,"responsiveStyles":718},"builder-ce0d3df2067f4d4890088672bc23ab4b",{"name":471,"options":715,"isRSC":141},{"image":716,"backgroundSize":474,"backgroundPosition":475,"lazy":12,"fitContent":127,"aspectRatio":140,"lockAspectRatio":12,"height":476,"width":476,"altText":717},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fc5d50aa0f21b42549863430df360c4e7","Two men having a conversation at a wooden table in what appears to be a modern café or co-working space, with promotional text visible",{"large":719,"small":720},{"position":303,"width":361,"minHeight":133,"minWidth":133,"overflow":228},{"marginTop":360,"marginBottom":360},{"blocks":722},[723],{"@type":119,"@version":120,"id":724,"component":725,"responsiveStyles":729},"builder-eeaf91891c6e4c8d82e0715f4ee0ecd8",{"name":471,"options":726,"isRSC":141},{"image":727,"backgroundSize":474,"backgroundPosition":475,"lazy":12,"fitContent":127,"aspectRatio":140,"lockAspectRatio":12,"height":476,"width":476,"altText":728},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F82ed08fdc8354a7dbba3d84efda4d448","People networking at a trade show or conference, standing around white tables in a modern venue with colorful booth displays",{"large":730,"small":731},{"position":303,"width":361,"minHeight":133,"minWidth":133,"overflow":228},{"marginTop":360,"marginBottom":360},{"blocks":733},[734],{"@type":119,"@version":120,"id":735,"component":736,"responsiveStyles":740},"builder-d1adfbbf14204ffaa19ab4aee8a941a1",{"name":471,"options":737,"isRSC":141},{"image":738,"backgroundSize":474,"backgroundPosition":475,"lazy":12,"fitContent":127,"aspectRatio":140,"lockAspectRatio":12,"height":476,"width":476,"altText":739},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F9771856ce459451eb9e1657b6a1e94fe","Four people sitting on white cylindrical seats at a conference or trade show, having a casual conversation in a modern venue",{"large":741,"small":742},{"position":303,"width":361,"minHeight":133,"minWidth":133,"overflow":228},{"marginTop":360,"marginBottom":360},{"@type":119,"@version":120,"id":744,"component":745,"responsiveStyles":748},"builder-17ca65fae1b940f19fe18ebfa1ef1561",{"name":123,"options":746,"isRSC":127},{"text":747},"\u003Cp>\u003Cstrong>The Sector (Industry-Based Communities)\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>The Sector is where you talk shop with people in your world. From SaaS and healthcare to finance, manufacturing, and beyond, it’s built for industry-specific connection.\u003C\u002Fp>\u003Cp>Because while great ideas can come from anywhere, context matters.\u003C\u002Fp>\u003Cp>Inside The Sector, you’ll find discussions grounded in:\u003C\u002Fp>\u003Cul>\u003Cli>Shared market challenges\u003C\u002Fli>\u003Cli>Industry trends and shifts\u003C\u002Fli>\u003Cli>Real-world applications of strategy\u003C\u002Fli>\u003C\u002Ful>\u003Cp>It’s where your industry comes to life through the people building it.\u003C\u002Fp>",{"large":749,"small":750},{"lineHeight":130,"height":131},{"marginTop":133,"marginBottom":133},{"@type":119,"@version":120,"id":752,"meta":753,"component":754},"builder-332f7b2ad40a49eb9393818c626ab8ca",{"previousId":706},{"name":331,"options":755,"isRSC":127},{"columns":756,"space":501,"stackColumnsAt":364,"reverseColumnsWhenStacked":12},[757,768,780],{"blocks":758},[759],{"@type":119,"@version":120,"id":760,"component":761,"responsiveStyles":765},"builder-83db70bc8c6c4be49b928d9a1b4972f1",{"name":471,"options":762,"isRSC":141},{"image":763,"backgroundSize":474,"backgroundPosition":475,"lazy":12,"fitContent":127,"aspectRatio":140,"lockAspectRatio":12,"height":476,"width":476,"altText":764},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F2d7270dcbf4a4da582a8df620e9b25f7","Group of professionals in business attire having a discussion while seated in wicker chairs at a trade show or conference",{"large":766,"small":767},{"position":303,"width":361,"minHeight":133,"minWidth":133,"overflow":228},{"marginTop":360,"marginBottom":360},{"blocks":769,"width":779},[770],{"@type":119,"@version":120,"id":771,"component":772,"responsiveStyles":776},"builder-ca1d1d440f2e43dcac26a2aec696ba6c",{"name":471,"options":773,"isRSC":141},{"image":774,"backgroundSize":474,"backgroundPosition":475,"lazy":12,"fitContent":127,"aspectRatio":140,"lockAspectRatio":12,"height":476,"width":476,"altText":775},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F1ae5168563c840a2b818f133943000b8","Two people having a conversation at what appears to be a conference or event, with the woman holding papers and both wearing lanyards",{"large":777,"small":778},{"position":303,"width":361,"minHeight":133,"minWidth":133,"overflow":228},{"marginTop":360,"marginBottom":360},33.333,{"blocks":781,"width":791},[782],{"@type":119,"@version":120,"id":783,"component":784,"responsiveStyles":788},"builder-63a7b429a00145f8a248713cd91662ad",{"name":471,"options":785,"isRSC":141},{"image":786,"backgroundSize":474,"backgroundPosition":475,"lazy":12,"fitContent":127,"aspectRatio":140,"lockAspectRatio":12,"height":476,"width":476,"altText":787},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F724cb22c59fa44f48865d7f6df34f4a2","Busy conference or trade show with people networking around a white table with drinks and promotional materials",{"large":789,"small":790},{"position":303,"width":361,"minHeight":133,"minWidth":133,"overflow":228},{"marginTop":360,"marginBottom":360},33.334,{"@type":119,"@version":120,"id":793,"meta":794,"component":795,"responsiveStyles":798},"builder-719d9674ef02435f9eefb86f42802e6d",{"previousId":744},{"name":123,"options":796,"isRSC":127},{"text":797},"\u003Cp>\u003Cstrong>The Spot (Identity-Based Communities)\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>The Spot has long been a meaningful part of INBOUND—a space centered around identity-based communities that create room for dialogue beyond the day-to-day of work.\u003C\u002Fp>\u003Cp>In 2026, that foundation remains but the experience expands.\u003C\u002Fp>\u003Cp>The Spot is evolving from a series of moments into a format fit for deeper, more continuous engagement. Attendees can return to The Spot whenever they’re ready to engage, reflect, or meet someone new.\u003C\u002Fp>\u003Cp>This next chapter builds on what attendees have loved, while introducing:\u003C\u002Fp>\u003Cul>\u003Cli>More ways to participate and interact\u003C\u002Fli>\u003Cli>More opportunities for spontaneous exchange\u003C\u002Fli>\u003Cli>More room for community to take shape in real time\u003C\u002Fli>\u003C\u002Ful>\u003Cp>It’s a space you can belong to throughout the entire UNBOUND experience.\u003C\u002Fp>",{"large":799,"small":800},{"lineHeight":130,"height":131},{"marginTop":133,"marginBottom":133},{"@type":119,"@version":120,"id":802,"meta":803,"component":804},"builder-121af32206ff475abe36ad7860fb5a8c",{"previousId":752},{"name":331,"options":805,"isRSC":127},{"columns":806,"space":501,"stackColumnsAt":364,"reverseColumnsWhenStacked":12},[807,818,829],{"blocks":808},[809],{"@type":119,"@version":120,"id":810,"component":811,"responsiveStyles":815},"builder-ee18dfc1e00f4c40a10b441f668ab6d0",{"name":471,"options":812,"isRSC":141},{"image":813,"backgroundSize":474,"backgroundPosition":475,"lazy":12,"fitContent":127,"aspectRatio":140,"lockAspectRatio":12,"height":476,"width":476,"altText":814},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F4fa81ecaf5914b9998e3c314c3668120","Smiling woman in orange blazer and glasses at a booth or table, engaging with visitors at what appears to be a conference or event",{"large":816,"small":817},{"position":303,"width":361,"minHeight":133,"minWidth":133,"overflow":228},{"marginTop":360,"marginBottom":360},{"blocks":819,"width":779},[820],{"@type":119,"@version":120,"id":821,"component":822,"responsiveStyles":826},"builder-32d6faa799d44398a2e4588eb7ad76c9",{"name":471,"options":823,"isRSC":141},{"image":824,"backgroundSize":474,"backgroundPosition":475,"lazy":12,"fitContent":127,"aspectRatio":140,"lockAspectRatio":12,"height":476,"width":476,"altText":825},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F46a0413c665b4582b9c6b03020336c9f","People socializing at tables in a modern restaurant or cafe with tropical wallpaper and mid-century modern furniture",{"large":827,"small":828},{"position":303,"width":361,"minHeight":133,"minWidth":133,"overflow":228},{"marginTop":360,"marginBottom":360},{"blocks":830,"width":791},[831],{"@type":119,"@version":120,"id":832,"component":833,"responsiveStyles":837},"builder-444837e2b35a432898c41c6f190008a4",{"name":471,"options":834,"isRSC":141},{"image":835,"backgroundSize":474,"backgroundPosition":475,"lazy":12,"fitContent":127,"aspectRatio":140,"lockAspectRatio":12,"height":476,"width":476,"altText":836},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F2ea40c7f7a8e48acb6a15b0b019a49c8","Three women wearing red lanyards collaborate around a table covered with colorful papers and materials at a conference or workshop event",{"large":838,"small":839},{"position":303,"width":361,"minHeight":133,"minWidth":133,"overflow":228},{"marginTop":360,"marginBottom":360},{"@type":119,"@version":120,"id":841,"component":842,"responsiveStyles":845},"builder-4b7410e6000144558dfa252c58c7c3e9",{"name":123,"options":843,"isRSC":127},{"text":844},"\u003Ch4>From Meetups to a More Dynamic Experience\u003C\u002Fh4>\u003Cp>If you’ve attended INBOUND before, you might be familiar with Meetups: scheduled networking moments designed to bring communities together around shared roles, industries, or identities.\u003C\u002Fp>\u003Cp>Those are growing alongside our new event experience.\u003C\u002Fp>\u003Cp>Meetups will now live within all three Exchanges: The Sync, The Sector, and The Spot. Each space will shift between more active, facilitated moments and more open, conversational environments, depending on the programming.\u003C\u002Fp>\u003Cp>This means you can:\u003C\u002Fp>\u003Cul>\u003Cli>Join a curated Meetup when it’s happening\u003C\u002Fli>\u003Cli>Stay and continue the dialogue after it ends\u003C\u002Fli>\u003Cli>Or drop in anytime to connect more casually\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Instead of existing as standalone sessions, Meetups are now woven into the fabric of The Exchanges, creating a flow between structured moments and open-ended ones.\u003C\u002Fp>\u003Cp>The result is networking that feels less like a schedule to follow and more like a space to be part of.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Ch4>Why Networking at UNBOUND is Evolving\u003C\u002Fh4>\u003Cp>Networking has always been core to UNBOUND. But the way people connect has changed.\u003C\u002Fp>\u003Cp>Today’s attendees aren’t looking for more calendar blocks. They’re looking for:\u003C\u002Fp>\u003Cp>Conversations that feel natural, not forced\u003C\u002Fp>\u003Cp>Communities that reflect who they are and what they do\u003C\u002Fp>\u003Cp>Spaces where they can drop in, engage, and stay as long as they want\u003C\u002Fp>\u003Cp>At the same time, UNBOUND is a global event with over 13,000 attendees. That scale is powerful but it also raises an important question: How do you make a big event feel personal?\u003C\u002Fp>\u003Cp>The Exchanges are our answer. 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Hear firsthand how investors are evaluating startups with AI-driven sales efficiency and what metrics matter most in this new landscape.\n","2025-09-03T22:30:00.000Z","2025-09-03T23:00:00.000Z",[1504],"Hall F (Level 0)",[1506],"recn0hi5r4eKw3oQl","https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=8IaQBFrrW-c",[],"2025-09-29T20:08:00.000Z",[],[],[],[],[1515],{"id":1516,"name":1517,"type":1518},"recYlH7p6aBkr7kCZ","Sales Tactics, Tech, & Strategy","Session Sales",[],[1521,1522],{"id":1194,"name":1195,"type":1196},{"id":1523,"name":1524,"type":1196},"recgHMgsdZuu78VkL","Trends",[],[],[],[],[1530,1539,1565,1595],{"id":1474,"slug":1475,"name":1476,"profile_image":1531,"job_title":1490,"company":928,"featured":12,"featured_order":141,"bio":1491,"twitter_handle":141,"linkedin_page":1492,"facebook_page":141,"threads_profile":141,"tiktok_channel":141,"speaker_website":1493,"last_modified_time":1494,"sessions":1537,"speaker_type":1538},[1532],{"id":1479,"width":913,"height":913,"url":1480,"filename":1481,"size":1482,"type":917,"thumbnails":1533},{"small":1534,"large":1535,"full":1536},{"url":1485,"width":921,"height":921},{"url":1487,"width":924,"height":924},{"url":1489,"width":913,"height":913},[1497],[],{"id":1540,"slug":1541,"name":1542,"profile_image":1543,"job_title":1556,"company":1557,"featured":12,"featured_order":141,"bio":1558,"twitter_handle":1559,"linkedin_page":1560,"facebook_page":141,"threads_profile":141,"tiktok_channel":141,"speaker_website":1561,"last_modified_time":1562,"sessions":1563,"speaker_type":1564},"reckwmzukmcyeqhg7","jennifer-li","Jennifer Li",[1544],{"id":1545,"width":913,"height":913,"url":1546,"filename":1547,"size":1548,"type":917,"thumbnails":1549},"attZlY5IdikkpTPyX","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FJennifer_Li.png","Jennifer Li.png",803650,{"small":1550,"large":1552,"full":1554},{"url":1551,"width":921,"height":921},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FTY-qPO8exH1NrbqIRWIC8Q\u002FcFZVitqbViTDGD1XJpsHwkcpiHH0ppLvJVOoANdczOCu-YtkaSeIUHHybg9TC7KXRLrcZ-dCuGCFtb4b1iAzKxWJJX7Ii6PS-abWfhefLK-M6MNQu67E_nZSg92U3AXTwJU_i9aQS2AtQeM7S64yMg\u002F6A4yHgh4Ya__g4oMapby8Bswp3NcPHxj_ClchSVb2iI",{"url":1553,"width":924,"height":924},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FbGsLyMcRkbwbd52dX8rTEg\u002FEdw0JQbWdEruw0yC6HcahAFSzx_TXP_XxFqTG3__Kj0bFpeofyikTeW3NvEHeYQXEW4sQN33xCi0O1uCApBlLI-iNGL6YPoVIl5oxIlRBI-wKG7l2qpbh5zprPO8QyHPnj7bvyXsyMNri0UC8FtXrg\u002FFFrFMqhvrrgG3Y41Ogy5eXFHXOWALMcz1M-G6s_v_to",{"url":1555,"width":913,"height":913},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FiWhsEzxvtb0nUl7NYEGBKA\u002FF9KitYkKMW9pUjxo1UREHIhSbaCRK3xebvVHEWDZiVP0k0PGWI3JozhtF5lDGHrJYp5onGB3X_IS-wLHDX6XwsEU7tF24of7NG2PydcPqt2qJHxb7sPaV2Dx7BqvAYvhMoH2IAeZFoaJ3r30dnSw-w\u002FzkhdhLCF9ompkYf4aq6dnykkOza-Ra547z4ACdHofFc","General Partner","Andreessen Horowitz","Jennifer Li is a General Partner at a16z, and is focused on enterprise and infrastructure investments in data systems, developer tools, and AI. 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Five finalists will present their innovative solutions live, judged by HubSpot Media creators and industry experts. 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But what if the clues were hiding in plain sight? Join CBS CMO Mike Benson, Mutual Markets CEO Alan Gould, and actor Morris Chestnut (Dr. Watson on CBS's \"Watson\") as they reveal how an innovative spirit and AI can help transform brand partnerships across every industry. Whether partnering with entertainment properties, influencers, or other brands, AI eliminates guesswork from partnership selection and marketing direction.\n","2025-09-04T22:00:00.000Z",[1504],[1506],[],"2025-08-25T17:47:26.000Z",[],[],[],[3003],{"id":3004,"name":3005,"type":1680},"recNc8OhJgKoXhsZf","Brand & Creative",[],[],[3009,3010],{"id":1194,"name":1195,"type":1196},{"id":3011,"name":3012,"type":1196},"reczuOC10iFMXP2vM","Culture & Community",[],[],[],[],[3018,3027,3051],{"id":2966,"slug":2967,"name":2968,"profile_image":3019,"job_title":2982,"company":2983,"featured":12,"featured_order":141,"bio":2984,"twitter_handle":141,"linkedin_page":2985,"facebook_page":141,"threads_profile":141,"tiktok_channel":141,"speaker_website":2986,"last_modified_time":2987,"sessions":3025,"speaker_type":3026},[3020],{"id":2971,"width":1572,"height":1573,"url":2972,"filename":2973,"size":2974,"type":917,"thumbnails":3021},{"small":3022,"large":3023,"full":3024},{"url":2977,"width":1580,"height":921},{"url":2979,"width":924,"height":1583},{"url":2981,"width":1572,"height":1573},[2990],[],{"id":3028,"slug":3029,"name":3030,"profile_image":3031,"job_title":3044,"company":3045,"featured":12,"featured_order":141,"bio":3046,"twitter_handle":141,"linkedin_page":141,"facebook_page":141,"threads_profile":141,"tiktok_channel":141,"speaker_website":3047,"last_modified_time":3048,"sessions":3049,"speaker_type":3050},"recsztrqlertfw63x","mike-benson","Mike Benson",[3032],{"id":3033,"width":913,"height":913,"url":3034,"filename":3035,"size":3036,"type":917,"thumbnails":3037},"attE2vGJOPCH7GEAx","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FMike_Benson.png","Mike Benson.png",1866241,{"small":3038,"large":3040,"full":3042},{"url":3039,"width":921,"height":921},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FkKloZPlBjnszl6he4cqWVA\u002FTGHnzhIU5NJOQ0Qz6jd1SLZbFzFByH6W2jeC4qbdmSMzKKfwXwqjwddNYf13XFNnNI_1TEiuBNP4LFuK51gOdZiLLMvIi1x91H7is95-ZJB2TeENBiEWYS5p6k4rTZlfAY2nNIu_HrZviFgjCtDbBw\u002FvbCya-gqBc8CvIIt3ntxpJfxTGLCzr0sinQFkqHodhc",{"url":3041,"width":924,"height":924},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FmHEkr7mL7osgbklE_pz30Q\u002FIsLt-EmVJxtqIdbOF7pFkT73xVfEGbnsF0DgLwzxH3IOIjvBW1ZbEld3lWhM4kD-ViNnQf1ws1w5dX_81IB9E8sldTivonmuWxX3HND3tDNEFWQbT-nRXgX4L6NsZPpmLDbkuGPRfRDSRVGaB4Blzw\u002F0DFJk2301ZKSElzf3mQTkxxjXWxSWAHuR--rhAczT60",{"url":3043,"width":913,"height":913},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FlIMNyJg1NQ6d4LuKz9Ih6g\u002FHBiye0LfeO5nfZrZ7ELv2aJ4vG5sAAiVwk0EzLyPUUX4Fyp86KMnGlqrc2nyJ-vo3u2U-5X5Dh9_tZY0SlOTtL1wikyzoysH3kgkam42kVbfpZFmW-YSwsNSIzthRCHhguv4aY598Iqt3cKDs19L9w\u002F9vZSezZbJtrie-OOd8cmKnnMOmwdWnnswc7ehSTTRD0","President and Chief Marketing Officer, CBS, BET and VH1","CBS","Mike Benson, President and CMO, CBS since 2019, leads CBS marketing across broadcast, streaming and CBS-produced content for Paramount+. 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Formerly, he held leadership roles at Amazon Studios, Time Warner and The Walt Disney Company.","www.cbs.com","2025-08-22T14:45:22.000Z",[2990],[],{"id":3052,"slug":3053,"name":3054,"profile_image":3055,"job_title":3068,"company":3069,"featured":12,"featured_order":141,"bio":3070,"twitter_handle":141,"linkedin_page":141,"facebook_page":141,"threads_profile":141,"tiktok_channel":141,"speaker_website":141,"last_modified_time":3071,"sessions":3072,"speaker_type":3073},"recuphoxtgxqgjnc5","morris-chestnut","Morris Chestnut",[3056],{"id":3057,"width":913,"height":913,"url":3058,"filename":3059,"size":3060,"type":917,"thumbnails":3061},"attGkJOueoRKQiLUn","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FMorris_Chestnut.png","Morris Chestnut.png",1118385,{"small":3062,"large":3064,"full":3066},{"url":3063,"width":921,"height":921},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FSc-6dz6rWVhzoFelnMKT_Q\u002FaEs3r2vsoQJsO1Ghncd2rg9WOClJSUi3jW9q0R4My1_0XhVkXuigjkiMlSjp9ZWlMeXieGMBQS08lHfKplX5ZA7--VgVlUe2JHXld5kWWXqmoig5TT8zITqqlnrwl31qoue2hqE7Wjcld3Tn0AgJFA\u002FSSHRY1zj0_DdND89QTGzTJ6PM0qATLBc4Dpg1DS1Uek",{"url":3065,"width":924,"height":924},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FJIP7kdEURddnTNEWmsAQrQ\u002FQJbDom7OBwFq3yt3DNQLI8hur8OjEN7fBHILyKMVA5lSckVWJAUeriMQmu1dzzyd0iGP1GWl4FReFRCAaky4jQd0w_2B41Xt9Vje4HcH1lSBrH8J2vIyyhrRKoEEkWZKLN93qXRTeQuBA4Ko_Qe2PA\u002FfHBnfYdckLMJJIbPaptgqL3JEVe8wOdAWaCVxS23Je0",{"url":3067,"width":913,"height":913},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002Fz5A0EGqQdc9kAedMhmK3og\u002Fv95Hs5U39VmWjwTKyENgVpuFJlHQXgEx2Np9WLT6CV_3e-vck4-Qm1JNyHCB6EETBUlNZpoPt4Ckun0aVh5zEvh2HPlobwnkDtmP3OuDsxTU9TpNGnpb7c9sP55TfuuVo8QMd1OUSG4szlTqpRNWhw\u002FuzLlKRAspmAYWPaUpi-WnztOPQ6ollIKJbB_izdJpV0","Actor and Executive Producer","CBS' Watson","Morris Chestnut, a two-time NAACP award-winning actor and producer, has enjoyed tremendous success for over three decades. He received a Hollywood Walk of Fame star in 2022. Currently, Chestnut leads CBS drama WATSON in its second season as star and executive producer. In 2023, he won his second NAACP Image Award for Outstanding Lead Actor for Peacock's \"The Best Man: The Final Chapters.\" His TV credits include NURSE JACKIE, American Horror Story, Rosewood, The Resident, and Goliath. Film credits include Boyz n the Hood.","2025-08-27T16:15:35.000Z",[2990],[],[],[],26,[1951,1952,3078],"3:00pm - 3:30pm PT",[],{"id":3081,"slug":3082,"name":3083,"profile_image":3084,"job_title":3097,"company":928,"featured":12,"featured_order":141,"bio":3098,"twitter_handle":141,"linkedin_page":3099,"facebook_page":141,"threads_profile":141,"tiktok_channel":141,"speaker_website":3100,"last_modified_time":3101,"sessions":3102,"speaker_type":3192},"recho4ugv3oewnxaw","alanah-joseph","Alanah Joseph",[3085],{"id":3086,"width":913,"height":913,"url":3087,"filename":3088,"size":3089,"type":917,"thumbnails":3090},"attSbqng6kzqKYSTb","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FAlanah_Joseph.png","Alanah Joseph.png",522676,{"small":3091,"large":3093,"full":3095},{"url":3092,"width":921,"height":921},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002F1IPflCbXHN-xbBvygByYbQ\u002Foooyshi2tMdDZQG_ZtSRV_XehRUMOcR-ZOUvwAR7JjLDyXSaBTJkoctSFniNKiZP0YLcMEtC6XAEAsJgOhgqjWoYwaRNdsr0j8616RMGFxOJ_h49SElwg4qEJrOPsxwSXXtSbviOw4RuJpV1TDLd5w\u002F1VtImfb-p6Y_5Ias54OGiuL8AWRa40rdx3-k-965joA",{"url":3094,"width":924,"height":924},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FRQzbPlnwKcKbagUfNnlSnA\u002FLu9kg3PwvrAP8YJRt5Fckl_xEWZrklEJEK60n7aJ4I5BppH-bUT22WlcJXQV-3R8bFVVABPa_ojSicaJ7MMX1n1byeYJN3kpj1hJeEMmDDj3Ms2T8pqgcHs8dL94OgiOwc4atHRZM1HOU542P4afZg\u002FFO6ijgYUY4Cdh_xDvwW2Pfh0W6-u8ySTiCo5MGXIrz4",{"url":3096,"width":913,"height":913},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FPzPDNfwaG-SFaA20I9LCiQ\u002FVOHbUFPb653-kA6ue8Bys5vjPxNA6p1dSeg4V6ihTi5ThiE4_FLqjvEC7VOJEd4LhpRh2kx32vfK-yvNrFn2qTbKZ7k1rBo7TzrZ1B1AyJwMYNibX5yNLpEHLnIB4PirZM4rzSQNt8rMhu4RTvEzbQ\u002FnooJJ2QV6MyPdIoIBmfkAClpXzri3iFzdJyzbOnk-uE","Head of Creator Partnerships","Alanah Joseph serves as Head of Creator Partnerships at HubSpot, where she leads a dynamic team responsible for driving the company's influencer marketing initiatives. 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Learn sustainable creative leadership through intentional personal development. Build a \"sovereign practice\" where fulfillment and profit align. Master energy-based systems, regenerative routines, and authentic presence for lasting success.","2025-09-03T19:30:00.000Z","2025-09-03T20:15:00.000Z",[2594],[2596],[],"2025-09-09T23:30:41.000Z",[3115,3125],{"id":3116,"width":141,"height":141,"url":3117,"filename":3118,"size":3119,"type":954,"thumbnails":3120},"att3BfMmJGpQdrLCo","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fsession-attachments\u002FED2_D1_02_Lorraine_K_Lee_Alanah_Joseph_Beating_Burnout_Use_Personal_Growth_to_Drive_Success_Presentation.pptx.pdf","ED2_D1_02_Lorraine_K_Lee_Alanah_Joseph_Beating_Burnout_Use_Personal_Growth_to_Drive_Success_Presentation.pptx.pdf",1193602,{"small":3121,"large":3123},{"url":3122,"width":958,"height":921},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FmBhTI9sWnKgamdAcw9zbtg\u002F0Sw_GUzQtkBXjN3bh4P43QOpT8KaBs5PKO2ZtD1pUrhD__VJ8VHQcr4m5NLMxv_UQLDRf2pOoylSGjGjf78JoSPR-YOw87pLB7nMyzvrCghSiIlQdqECumar8AIZS9gFT8KE5C5CZE8VZuWnDTWZug\u002FDFZL9s3duBKmEjfKz6egxutF42KaGZrad4pIsptGV9A",{"url":3124,"width":961,"height":924},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FgQ8VKgzlpfq8DfYw6mDZuA\u002FpQ_P3x01vffzt3DmUsZ1NL7_qv_27yVmxb2GoXR8lkbbMfguH74NsNP-Jv02nukW0jYs5cdJ-V9bQmtNbSVFwwgtRTz43FsoM3Za6AVLBazvwgALulhTtDDWNJuuTYjam8Fx3cDKunVoHCanhcjlvw\u002FTHaQUeLf2z1c1wtSq-anlGxIcJUwfWRS6NJCqQ2Xa5Y",{"id":3126,"width":141,"height":141,"url":3127,"filename":3128,"size":3129,"type":954,"thumbnails":3130},"attN4eJNXQnKsO6mr","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fsession-attachments\u002FINBOUND_2025_-_ED2_-_Beating_Burnout_-_Use_Personal_Growth_to_Drive_Success.pdf","INBOUND_2025 - ED2 - Beating Burnout - Use Personal Growth to Drive Success.pdf",796535,{"small":3131,"large":3133},{"url":3132,"width":958,"height":921},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FUFPpaKovguLHqfrac9utZw\u002FGsZJCTuKZ-ifLV8wBQSFkR-lqIKKkkHtlNUt2DREl8jLd-T5XPL34mJAXEjw77DwNDox95aGIEqcobus_2OrktLDwrTKS65agjoayRi6Vvzkfp6TYli2HTvKk015QzIMlQ8X8lGlPnl_rslBC2lXHQ\u002FEUGqkvaur69LQWw5NhrxwYwGSgH33HN47zKqtOKsftc",{"url":3134,"width":961,"height":924},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FodTpRjtDum3sDu_fQSKjLQ\u002FCJ1fUkqsLXjSeUVebkl6Ym76f6WG_TyUYd0BJSOvWwyPBKtwgfaTomh1rbNNrk9sfMemVOuNE9ZArxptgsiOeVDzg3IkvvKnTTQXzldR-6a-sXuOUmAgQz5EVNeWk0_FCk4pfNCgHJhQtsvxVY-61Q\u002FRj_SZ0JmDKoeB388_MwvoXsjJyMqnpOew5FrSKTSXw0","Beating Burnout: Use Personal Growth to Drive Success, AI Recaps",[],[],[3139],{"id":3004,"name":3005,"type":1680},[],[],[3143,3144],{"id":3011,"name":3012,"type":1196},{"id":3145,"name":3146,"type":1196},"recdRxKlAmRux8eq3","Coaching & Mentorship",[],[],[],[],[3152,3161],{"id":3081,"slug":3082,"name":3083,"profile_image":3153,"job_title":3097,"company":928,"featured":12,"featured_order":141,"bio":3098,"twitter_handle":141,"linkedin_page":3099,"facebook_page":141,"threads_profile":141,"tiktok_channel":141,"speaker_website":3100,"last_modified_time":3101,"sessions":3159,"speaker_type":3160},[3154],{"id":3086,"width":913,"height":913,"url":3087,"filename":3088,"size":3089,"type":917,"thumbnails":3155},{"small":3156,"large":3157,"full":3158},{"url":3092,"width":921,"height":921},{"url":3094,"width":924,"height":924},{"url":3096,"width":913,"height":913},[3104],[],{"id":3162,"slug":3163,"name":3164,"profile_image":3165,"job_title":3178,"company":3179,"featured":12,"featured_order":141,"bio":3180,"twitter_handle":3181,"linkedin_page":3182,"facebook_page":141,"threads_profile":141,"tiktok_channel":141,"speaker_website":3183,"last_modified_time":3184,"sessions":3185,"speaker_type":3186},"rec8ektgug2yhbl9w","lorraine-k-lee","Lorraine K. 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Join HubSpot's Chris Riley and SJ Morris for a candid conversation on the power of neurodiversity in tech, common myths, and practical strategies for building more inclusive workplaces. Identify key cognitive advantages, and how neurodivergent thinking fuels innovation. 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Synthesia CEO Victor Riparbelli explores how AI will reshape video as profoundly as social media reshaped content consumption. Over the next decade, AI won't just make video faster and cheaper—it will make it fundamentally different through hyper-tailored videos that adapt to each viewer and experiences that respond in real time, blurring lines between watching and participating. 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Event success isn't measured in headcount—it's measured in ELUs (Energy Leadership Units). Join event marketing expert Dahlia El Gazzar exploring how to create events where Eyes Light Up. Through peer dialogue and energy mapping, discover where your events create energy spikes vs. leaks. Collaborate with senior event professionals to build tactical energy boosters you can implement immediately. 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Event success isn't measured in headcount—it's measured in ELUs (Energy Leadership Units). Join event marketing expert Dahlia El Gazzar exploring how to create events where Eyes Light Up. Through peer dialogue and energy mapping, discover where your events create energy spikes vs. leaks. Collaborate with senior event professionals to build tactical energy boosters you can implement immediately. 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Learn how these digital teammates reduce busywork and let your team focus on what matters most.",[6269],[6271],"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=qHXMlj6fdrI",[],"2025-09-23T18:31:06.000Z",[17161],{"id":17162,"width":141,"height":141,"url":17163,"filename":17164,"size":17165,"type":954,"thumbnails":17166},"attvLGQwjVuXOMYXG","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fsession-attachments\u002FHE_D1_02_Dylan_Sellberg_Breeze_Agents_Your_New_Digital_Teammates_Presentation.pptx.pdf","HE_D1_02_Dylan_Sellberg_Breeze_Agents_Your_New_Digital_Teammates_Presentation.pptx.pdf",18489815,{"small":17167,"large":17169},{"url":17168,"width":958,"height":921},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FJvoG6dEfbpl_n8EqbwUVvw\u002FwnEGrazm8hOUxDoqOxE2MOVMdCchDXsyCyHLsGc6wI7dpdjxjbqQJvUm73tKcGz-ezGDVD8dTEcQOy9K9IAYtgdSwYOphTspKbun-ILNn2JiUJ_gM1h36BqGSs8021OsY2bu0D9Y4kpPWsnrnFoWpg\u002F4uPP1jrIcJcNmcjOGFtWM54-yYlGkkqzCkQguv4-Y64",{"url":17170,"width":961,"height":924},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002Ffj5QSm8wTQfe4EYnw2mgrA\u002FbkA1z5LDOu6HYEAvoe7f5cBUvXXHoBtU_EgiECSf4k6j3ketvMnr1kot13e4bgR-P60SB3ftM1pyI96ZNceVDowcjr5B8UG8vD4JqChfXOW45Qlf48fgFYiRr1zIex7jX04yFKFnC6dfeETSwRh23g\u002FSeMqm83HQTnvape7cGaqyr-PGY8FmK9e75FO7GZhbGQ",[],[],[],[],[],[17177],{"id":1194,"name":1195,"type":1196},[],[],[17181],{"id":2027,"name":2028,"type":983},[],[17184],{"id":17129,"slug":17130,"name":17131,"profile_image":17185,"job_title":17145,"company":928,"featured":12,"featured_order":141,"bio":17146,"twitter_handle":17147,"linkedin_page":17148,"facebook_page":141,"threads_profile":141,"tiktok_channel":141,"speaker_website":12530,"last_modified_time":12630,"sessions":17191,"speaker_type":17192},[17186],{"id":17134,"width":913,"height":913,"url":17135,"filename":17136,"size":17137,"type":917,"thumbnails":17187},{"small":17188,"large":17189,"full":17190},{"url":17140,"width":921,"height":921},{"url":17142,"width":924,"height":924},{"url":17144,"width":913,"height":913},[17151],[],[],[],[1048,1049,10110],[],{"id":17198,"slug":17199,"name":17200,"profile_image":17201,"job_title":17214,"company":17215,"featured":12,"featured_order":141,"bio":17216,"twitter_handle":17217,"linkedin_page":17218,"facebook_page":141,"threads_profile":141,"tiktok_channel":141,"speaker_website":17219,"last_modified_time":17220,"sessions":17221,"speaker_type":17281},"recmlend8pjn5jcsu","dylan-wickliffe","Dylan Wickliffe",[17202],{"id":17203,"width":913,"height":913,"url":17204,"filename":17205,"size":17206,"type":917,"thumbnails":17207},"attlQUBwqsAdYl6Z8","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FDylan_Wickliffe.png","Dylan Wickliffe.png",829371,{"small":17208,"large":17210,"full":17212},{"url":17209,"width":921,"height":921},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002F65ALrS8N9--HNsD8zNsU3g\u002Fbt2louFwbUtsmJ4gIzt6pS-xKUj5cd8aTsii035Ost5hcAa9UisxOhXj-rY26pdFkAHSud0MiiL6ma2zcqvCTosGY2JCMxIUEPwUXiwgBW7T3wfhboUFnPXpE8NbXTDHu553tj79AcEjfDoKW4oXdA\u002F8yKxRlxYGYdc9VNsgiiDtYKovJqtPoXBy-D4oP77ynQ",{"url":17211,"width":924,"height":924},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002Fwt6G0CTK03TnChjYNk6Ifg\u002F8Ey1PCryTHV8gmw9q4iV5mYBGcfGgpY_JNSsthebfSvU9m7R4cxveMEwZhWVkwwiSDqAPDXpSMUsp1VPCilMaLfmk50nTI0ugb4YBs7iqFWki2894jDWWzP8oX38DrUpsx0tSWs4M6WLAKfx3R0vdg\u002FtZ7C7GqMouxynjiAClbcZHdlVw6xaVoftP5AMJtbM-Y",{"url":17213,"width":913,"height":913},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FKGz2zWLuRiE3dXfU5i6owg\u002FdFYJgB38F29J572xUL2c9TIEB3CLrMvH75ekubHyEmvI_aUkh-Zzk9BskFibQFT7pDvb44YDfywkZ5LmfDE2-wgzIHDQtzfb93lLEc-iA3SebdaAdsEtLrQyQ_QCp0QbzUpzjWXW38uB7HY5ww8seQ\u002FNKDovyAkUDWKh9UvzHL8X6v2yopSFh86TOeYc_U-Qj0","VP of Growth","Media Junction","Dylan Wickliffe is VP of Growth at media junction®, an Elite HubSpot Solutions Partner. 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Drop the corporate speak and get real about growing your business. No PowerPoints or pitches—just authentic conversations with people who get your challenges. Share wins, laugh about failures, and make meaningful connections. Whether tackling pricing, customer success, or growth targets, you'll find your people here. Bring your questions and growth hacks that work. \n\n*Session reservations required this year.\n",[3223],[3435],[],"2025-08-12T04:47:53.000Z",[],[],[],[],[],[],[],[17239],{"id":8102,"name":8103,"type":973},[],[17242,17243],{"id":2027,"name":2028,"type":983},{"id":2635,"name":2636,"type":983},[17245],{"id":3456,"name":3457,"type":3458},[17247,17256],{"id":17198,"slug":17199,"name":17200,"profile_image":17248,"job_title":17214,"company":17215,"featured":12,"featured_order":141,"bio":17216,"twitter_handle":17217,"linkedin_page":17218,"facebook_page":141,"threads_profile":141,"tiktok_channel":141,"speaker_website":17219,"last_modified_time":17220,"sessions":17254,"speaker_type":17255},[17249],{"id":17203,"width":913,"height":913,"url":17204,"filename":17205,"size":17206,"type":917,"thumbnails":17250},{"small":17251,"large":17252,"full":17253},{"url":17209,"width":921,"height":921},{"url":17211,"width":924,"height":924},{"url":17213,"width":913,"height":913},[17223],[],{"id":17257,"slug":17258,"name":17259,"profile_image":17260,"job_title":10998,"company":928,"featured":12,"featured_order":141,"bio":17273,"twitter_handle":141,"linkedin_page":17274,"facebook_page":141,"threads_profile":141,"tiktok_channel":141,"speaker_website":1006,"last_modified_time":17275,"sessions":17276,"speaker_type":17277},"recmb2razs1wkwhyq","oscar-zamorano","Oscar Zamorano",[17261],{"id":17262,"width":913,"height":913,"url":17263,"filename":17264,"size":17265,"type":917,"thumbnails":17266},"attqOmOs9xfwgKE9d","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FOscar_Zamorano.png","Oscar Zamorano.png",783885,{"small":17267,"large":17269,"full":17271},{"url":17268,"width":921,"height":921},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FYtZZiJ3YhZ1RasbFWoBHiA\u002FTbSj_DdbvExmF2WjRv0jdGIn3qVEOnPxJ4UWh0uyZ2EhQF5YgAwalnTgGbJJbWkvqrOFzqjLyHsOrt0k3f65TqZCFPDaC_XM-FkFT5h2rR2VlPED57Rekcm7fQZ_GPYusYSWVUcfDzNG9_g60skutw\u002F5ULy1h1tty_QDG2oMVgtHb1bJ1Ivghm5vGzgXqd3sBU",{"url":17270,"width":924,"height":924},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FMpzEJHDlawzSdz27ieSliQ\u002FeDA9e3b6ZdgtxcP_KwCWIaUsmOtolu3X4V7yJrAHkjcXwihbpyuRBGfkOq86nLVtRFcbo9mjS9MqW0RJjYI7X8m8DH0kEtNwyRB380fXRAy-8nPXIxUgMLrOiWMQx8MGNNdUpUi9vCCt1TIYnh8Jgw\u002FVUJuIRZnD4mpFDMwhdmNeeGb3P_uLauT0NIQwG68jXQ",{"url":17272,"width":913,"height":913},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FfFwM41gDAsIGoJsd9J-gLA\u002FDM9TOlZnYbNZlfm7AebUtgdY9UI2gSl_Eknd2Vm7oDDPtMG4tWkK1gvHMrTMXWCzmAEfqAbuTvzKz5A9ZtcM3V9gibOBZ76zFXnaWtr7HywvGXYUd2C8eBD_7npHdBEzOLVvxAtBZG6AN1bz1qzNHg\u002Fuf20Cg7fhPnFO6DRagok_6PCR6Dk2Y0nOMC5wpZQo1Q","With over a decade of HubSpot expertise, Oscar began his journey at HubSpot in 2015, onboarding some of their earliest agency partners. Since then, he launched his own HubSpot consultancy, led the CRM team at Webs (Elite HubSpot partner based in the Netherlands), and currently serves as a Solutions Engineer at HubSpot. In this role, Oscar leverages his experience to develop powerful HubSpot solutions for complex business challenges.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Foscar-zamorano\u002F","2025-06-11T19:17:32.000Z",[17223],[],[],[],[1048,1049,8240],[],{"id":17283,"slug":17284,"name":17285,"profile_image":17286,"job_title":3802,"company":17299,"featured":12,"featured_order":141,"bio":17300,"twitter_handle":141,"linkedin_page":141,"facebook_page":141,"threads_profile":141,"tiktok_channel":141,"speaker_website":141,"last_modified_time":2717,"sessions":17301,"speaker_type":17338},"recxwvxazwescjs5w","edwina-dendler","Edwina Dendler",[17287],{"id":17288,"width":913,"height":913,"url":17289,"filename":17290,"size":17291,"type":917,"thumbnails":17292},"attbHHQ7bh9y7gSuk","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FEdwina_Dendler.png","Edwina Dendler.png",947035,{"small":17293,"large":17295,"full":17297},{"url":17294,"width":921,"height":921},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002Ff6PhQgQOsGFA9k2tH8CrIg\u002FCMgqL8GqIS61aIJnPt-cGA7uPfzJ7kU9jPUhPUwWQDjE2CujgSwDDjpHYDrbHOYUqHxt-D0dDV9jrX8XV9yOkSQQnLwK0398WENkKIpxGc-w_MkA2WMC-LzG19YM4HPjtJN3OFVf1jMFeuxuIgZ-PA\u002FR2ktnjWiqPWEej3IDHrNiwh5bLDxl3kSCgXogHMG200",{"url":17296,"width":924,"height":924},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002F0uOdTLPUO0ufG5Fe6DjViQ\u002FAYfyOeOpVc8VrRMlaIkjIRQxHFN3IdWp-A6M0OGB7ZSjI5qWZgADPW0y0v-p5RdSGIptKZ2A_Ep3thDP2Rj3uj94SS_4sMGq3Gb7XPQTFDOcjOCM0EXS_vSF4ORCT_m4IEauYw6rX8G42cjgnyDA0Q\u002F0zHNAfOiGiK6rDyAONJ6RPTOlSwVpU2Hdid7UIpLYDk",{"url":17298,"width":913,"height":913},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FZa6RnU7n6xkEJJgCKBnnkg\u002FIzVStYs2NeRvzP8ONdbDbqSK7J0hahOZqRUAz9ARIlSRWGbXPEpzwW4QvKFL-ETz9qsHKknWtFt7a9mB8knWuB_Dw63xOP5A1tRl51q87f9nlDiVg2v1g7S_v0QZ4T3pvq1zdGMMPMWrNe8Utb1dyw\u002FFOLDRaN_XzdLNKmKDS82QFOGCskAZvrgrCCY9HmSgTE","Prismic","Edwina helps B2B scale-ups build marketing strategies that drive growth, and the teams that bring them to life. 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We're creating a judgment-free zone where hard lessons get the spotlight and failures become learning gold.\nWe’ll start with a roundtable—want to share? DM the host on LinkedIn—then move into small-group circles for honest conversation and shared learning, and end with an open mic of real takeaways. Come for the failures. Stay for the community. Leave with fresh perspective.\n*Session reservations required this year. 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Through a blend of data analysis and human insight, he’s helped scale to 45M+ monthly sessions, grow the content library to more than 3M photos and videos, while strengthening integration with Canva’s 225M+ monthly users.  A curious problem solver at heart, Enrique breaks down complex business challenges into actionable strategies that drive value across the entire user journey.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fenriquehoyos\u002F","2025-07-22T15:57:12.000Z",[18297],{"id":18298,"year":934,"unique_id":18299,"title":18300,"description":18301,"start_date_and_time":2724,"end_date_and_time":18302,"level":18303,"skill_level":1154,"location":18304,"livestream":12,"livestream_link":141,"livestream_order":141,"featured":12,"featured_order":141,"related_sessions":18305,"last_modified_time":18306,"registration":127,"session_reservations":127,"reservations_required":127,"registrationCapacityEnable":127,"registrationCapacity":6114,"attachments":18307,"attachments_name":18328,"attachments_thumbnails":1182,"also_sponsors":18329,"session_type":18330,"session_marketing":18331,"session_sales":18333,"session_customer_success":18334,"session_culture_trends":18336,"session_gtm_data_systems":18337,"session_revops":18339,"session_hubspot_products":18340,"session_networking":18341,"speakers":18342,"sponsors":18352,"locations":18353,"grid_row_span":155,"grid_row_start":447,"display_date":18354},"recfd0armcnutzy7k","1673791","Beyond Acquisition: Turning Users Into Lifelong Customers","Acquiring customers is only half of the battle — driving early product stickiness is where compounding growth happens.  Discover how to blend quantitative and qualitative data to design experiences that stick: define your value proposition, identify your ”aha moment,” and design an onboarding experience that turns new users into successful customers.  We’ll walk through a real life case study on how Pexels rebuilt their creator (customer) onboarding to grow their community to 300K+ and unlock 3M+ pieces of content. From high-level strategy, to practical tips you can implement immediately.","2025-09-03T19:15:00.000Z",[6109],[6111],[],"2025-09-09T23:28:28.000Z",[18308,18318],{"id":18309,"width":141,"height":141,"url":18310,"filename":18311,"size":18312,"type":954,"thumbnails":18313},"atts73yUjHBeBsmBs","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fsession-attachments\u002FED5_D1_01_Enrique_Hoyos_Beyond_Acquisition_Turning_Users_Into_Lifelong_Customers_Presentation.pdf","ED5_D1_01_Enrique_Hoyos_Beyond_Acquisition_Turning_Users_Into_Lifelong_Customers_Presentation.pdf",14730378,{"small":18314,"large":18316},{"url":18315,"width":958,"height":921},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002F0y8RE6rJJzqj-PP91KlUsg\u002FzPJJNrKB6ZwjBomwBcHlLKT3KdJLalmgZv6bJ9BwkH47GbD_U-7Z2xMHNx66yJMaKAVDJnJuXLy2LUWXgcx21dSf9YqBJxhjE_fVI7z9x5XYmEjsA5nZBw6V9uW3ozl7fYHn6MIFhymUSxyqh3hq-A\u002FnS6Q1aEJ5plkFdW4XijPKtDYo6BY4qxcunarkdDAyAU",{"url":18317,"width":961,"height":924},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002F9k7JODJrgfI0N8wfwDGw5g\u002FweQWImE_Fg0QQM35PYNftaABJSae64ipI_K8uW10dg96y9FaY8ZcI9M9H0fAfI9kKCRYUtNbUG-kgYiU2eP7QW3FCcf7BjLhyDy_mDEgyOgkMgxcA-YU3G3Di_n5uh1nnKFILzWlwELvbAdeC3xoUA\u002FB_RB5hfBz1j98jDpQVSiowFIeao5GGgiPsjZS0U0Csg",{"id":18319,"width":141,"height":141,"url":18320,"filename":18321,"size":18322,"type":954,"thumbnails":18323},"attLuJ0Ue8UTxTPlj","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fsession-attachments\u002FINBOUND_2025_-_ED5_-_Beyond_Acquisition_-_Turning_Users_Into_Lifelong_Customers.pdf","INBOUND_2025 - ED5 - Beyond Acquisition - Turning Users Into Lifelong Customers.pdf",710900,{"small":18324,"large":18326},{"url":18325,"width":958,"height":921},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FUYWeUk7_qPfwcZFDfc3ezA\u002FkwS_MzYxaFN7boex2s4YienKtYQJTyswk054CC4uXO0OUecFzHbrvdPZc28ITnbvGaoYyRCUYl55b8jbzTK1VKBXIhhuRcX_VnF_eiu9xPRlZqaqNm4Bo3GzdOVaAbAIYmgP-OM5ek90r82txZJx7w\u002FppaBdNL4rUFuUrYmso0pG8qVj8TUXSjTKCdIi4Vc-gg",{"url":18327,"width":961,"height":924},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FGMO66qaamQELjfBAedrUJw\u002Fn-NBEB6c3ddwZksMc2b6AeULq3TqqDFhKOZh4pxXnERbo3XzI2MjtSxZm0ZQ7WMr6FwuxuJquvIEQW6xHkckUOCNzuHIRF0IdcrDCbiCnKVzIxf07xAgfe_aUnA1LP--JDQA_E3rigcOyD5u0RfjhQ\u002FTZg9jLtFH-J2MHDBDrg9OsT7sWEUWwMdz8fCI-WI974","Beyond Acquisition: Turning Users Into Lifelong Customers, AI Recaps",[],[],[18332],{"id":4276,"name":4277,"type":1680},[],[18335],{"id":1189,"name":1190,"type":1191},[],[18338],{"id":8102,"name":8103,"type":973},[],[],[],[18343],{"id":18275,"slug":18276,"name":18277,"profile_image":18344,"job_title":18291,"company":18292,"featured":12,"featured_order":141,"bio":18293,"twitter_handle":141,"linkedin_page":18294,"facebook_page":141,"threads_profile":141,"tiktok_channel":141,"speaker_website":141,"last_modified_time":18295,"sessions":18350,"speaker_type":18351},[18345],{"id":18280,"width":913,"height":913,"url":18281,"filename":18282,"size":18283,"type":917,"thumbnails":18346},{"small":18347,"large":18348,"full":18349},{"url":18286,"width":921,"height":921},{"url":18288,"width":924,"height":924},{"url":18290,"width":913,"height":913},[18298],[],[],[],[1048,1049,2043],[],{"id":18357,"slug":18358,"name":18359,"profile_image":18360,"job_title":10551,"company":18373,"featured":12,"featured_order":141,"bio":18374,"twitter_handle":141,"linkedin_page":18375,"facebook_page":141,"threads_profile":141,"tiktok_channel":141,"speaker_website":18376,"last_modified_time":18377,"sessions":18378,"speaker_type":18482},"recvsomsshn7jgpov","eric-m-bailey","Eric M. Bailey",[18361],{"id":18362,"width":913,"height":913,"url":18363,"filename":18364,"size":18365,"type":917,"thumbnails":18366},"attfKeDjz2j0XS0Ug","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FEric_M._Bailey.png","Eric M. Bailey.png",1142216,{"small":18367,"large":18369,"full":18371},{"url":18368,"width":921,"height":921},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FtjjKnSWFul30E9I6nlBE_g\u002F0nhNYUSlEYr7YAkuY6ehR0k1Qtl9f9uyQPvY4ZtIgz5jFO5tQGLfTTgQ43Yy6RP7vgISTOwMItLodN-WAEVJyx4zgiOuQxTmXO_npw6Xwnwd1NqHBXkujTSOPdOHFvtJpYO4roSlhh0e9Ptl2y5oqg\u002FjOMXI_B5FMV_03cWKHDwDpAldGrh3yIa5GeAoyF8rmY",{"url":18370,"width":924,"height":924},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FUVEc9-JQgmyA3QGiwpVSAw\u002Fi6QCAnsV_e-rpRvsbq9HokK9wvy2GsPgpgtIzDWwMgYoGSQWshE6mYpglGJ90CQF1vjDuGIldFwaggCefqm8gJwCfAATrp5r6lgoXXMY7BQVti97w2_q82oN_flLhDj5c4KAtpyecBBbUZs43zbzeg\u002FYAED-768dFEAAY6Q4YI_gpBQElCVVAcsZq-Fw3ok6hE",{"url":18372,"width":913,"height":913},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002Ff-Ewo3vJWSkb0lk87ZgsIw\u002F5VReR_c-J1-VUVEMaGj2afBbR38no6xmW4WvHZ3C72q_Qkc-AlhpTohgbW4LrF0mDduAqC0ESWLnpUCfPvRP2my86drxLGDAE_55qJi8qSHcrMSnOgKtnLOpUwWPARd0UMTndG89yNSDQrPMRWKXng\u002FhOtjIi8jmM9SE4bu5U6rSRR5pBKIsHa-QMPKzYPW3-A","Bailey Innovation Group","Eric M. Bailey is the bestselling author and president of Bailey Strategic Innovation Group, one of the fastest-growing human communication consulting firms in the United States. Eric has a unique set of life experiences that includes earning a Master’s Degree in Leadership and Organizational Development from Saint Louis University, helping NFL Pro-Bowler Larry Fitzgerald pet a rhinoceros, doing barrel rolls in an F-16, and chatting with LL Cool J on the campus of Harvard University. Eric believes that no matter what life throws at you theres either a lesson to be learned or a story to be told. 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today.",[3708],[3710],[],"2025-09-09T23:17:18.000Z",[19399,19409],{"id":19400,"width":141,"height":141,"url":19401,"filename":19402,"size":19403,"type":954,"thumbnails":19404},"attgtwukWsQKtZiyD","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fsession-attachments\u002FDD1_D3_02_Evan_Hamilton_Will_Cady_ENCORE_What_Comes_After_Content_Marketing_Presentation.pptx.pdf","DD1_D3_02_Evan_Hamilton_Will_Cady_ENCORE_What_Comes_After_Content_Marketing_Presentation.pptx.pdf",10229855,{"small":19405,"large":19407},{"url":19406,"width":958,"height":921},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775073600000\u002FS3q9VLDD41do9_n0V2LNeQ\u002FxvMStqwYa13mfBYofhP7WGwfMb65XoEtXCN5QPxGvgbkDK7ZaMtcyv1SCqdk945NEj2UyrziYngi3tjYtTlONGaACFUzfhCK0SKYfKx37xx1L113_LMSLAA7DNYNMQo4mAsN5j2gn0VX5hi6kj5jkg\u002FKVCfSMYJcMCrGbtfCD1DaklxiYuWkOYjNIM8anVA60o",{"url":19408,"width":961,"height":924},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775073600000\u002F6fwzLo2ynaEFMi-XuKDNdQ\u002FM2TJPHST3H_Q_EascsfVYF7QpnJuGNA2PMlu8D3T6m6yVcbQfkyenpy8tpscKdtAJCwXqcsCsXygmEHbLjTtmByEfTvrGEmserZKbrQ_JNXBT-XuaPXYpBfeXEP684MpoL_aGILiJoyTfheKhUFNYg\u002FOHosiuPfY3rB2ykjN8yqk0WWkbcbhq3m7kBNxxAo78g",{"id":19410,"width":141,"height":141,"url":19411,"filename":19412,"size":19413,"type":954,"thumbnails":19414},"attnEVhBq8aZ0eLSr","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fsession-attachments\u002FINBOUND_2025_-_DD1_-_ENCORE_-_What_Comes_After_Content_Marketing.pdf","INBOUND_2025 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A marketing professional for over 15 years, Mark has worked across B2B and B2C, both in-house and agency-side. He has been using HubSpot for 13 years and has spoken at HubSpot’s GROW London 2022 and INBOUND 2023 events.  Mark is a member of HubSpot’s Customer Advisory Board, contributing insights and learning from the community. 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Teams argue over numbers, and marketers end up doubting and then defending the data.  Imposter syndrome kicks in. Are the numbers right? Why does every team see them differently?  Introducing the AI alibi framework to get you out of trouble:  1. Spot the signal. What’s the data saying? 2. Translate for trust. How do teams interpret it? 3. Own the narrative. Make it clear, persuasive, and reliable.  Leave the ego at the door. This session is for anyone who’s ever doubted their data or 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