[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"redirects:L2Jsb2cvaG93LXRvLXNob3ctdXAtaW4tYWktc2VhcmNoLWh1Yi1zcG90cy13aW5uaW5nLWFlby1wbGF5Ym9vaw==":3,"all-global-data":4,"page:L2Jsb2cvaG93LXRvLXNob3ctdXAtaW4tYWktc2VhcmNoLWh1Yi1zcG90cy13aW5uaW5nLWFlby1wbGF5Ym9vaw==":92,"speaker-null":275,"getAuthor-ea7f9b0a4be34ff8a5acace0c10cf8fa":43157,"blogs:featured":43173,"session-null":43804},{},{"data":5},{"footerData":6,"header":34,"announcementBannerText":69,"socials":70,"environment":86,"newsletter":87},{"footerLinks":7,"newsletterSubText":25,"cta":26},[8,13,17,21],{"id":9,"label":10,"url":11,"priority":12},"307878257","Privacy Policy"," https:\u002F\u002Flegal.hubspot.com\u002Fprivacy-policy?hubs_content=www.hubspot.com\u002F&hubs_content-cta=Privacy%20Policy&_gl=1*atai5b*_ga*NjU0NzI3ODUwLjE2OTc1NTYxODA.*_ga_LXTM6CQ0XK*MTcxMDk0OTkyNi4zMy4xLjE3MTA5NDk5MjcuNTkuMC4w",false,{"id":14,"label":15,"url":16,"priority":12},"-697432171","Website Terms of Use","https:\u002F\u002Flegal.hubspot.com\u002Fwebsite-terms-of-use",{"id":18,"label":19,"url":20,"priority":12},"-1027445700","Terms & Conditions","http:\u002F\u002Flegal.hubspot.com\u002Funbound-2026",{"id":22,"label":23,"url":24,"priority":12},"-2018023638","Code of Conduct","https:\u002F\u002Fhelp.unbound.com\u002Funbound-code-of-conduct","\u003Cp>Stay ahead of what’s next.\u003C\u002Fp>\u003Cp>Get first access to INBOUND news and updates.\u003C\u002Fp>",{"title":27,"shortLabel":27,"page":28,"label":32,"url":33},"Register",{"@type":29,"id":30,"model":31},"@builder.io\u002Fcore:Reference","094aed3e7b8b4d5dac6b0aeb6fc898a8","page","Register Now","\u002Fregister",{"logo":35,"menu":36,"logoAltText":68},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fa1011aa26b104c4ebcfe37e87247da55",[37,39,48,53,58,63],{"id":38,"label":27,"url":33,"priority":12},"1859306987",{"id":40,"label":41,"url":42,"priority":12,"subitems":43},"-217662742","Agenda & Speakers","\u002Fagenda-speakers",[44],{"id":45,"label":46,"url":47},"-1926026504","2025 Archive","\u002F2025-sessions",{"id":49,"label":50,"url":51,"priority":12,"subitems":52},"767478612","Become a Sponsor","\u002Fsponsors",[],{"id":54,"label":55,"url":56,"priority":12,"subitems":57},"-2015120247","Blog","\u002Fblog",[],{"id":59,"label":60,"url":61,"priority":12,"subitems":62},"-1391303855","Help","\u002Fhelp",[],{"id":64,"label":65,"url":66,"priority":12,"subitems":67},"2114980093","Store","https:\u002F\u002Fshop.hubspot.com",[],"IN26 Logo ","\u003Cp>General Admission tickets are selling fast! Save $200 before prices jump to $1,399. \u003Ca href=\"https:\u002F\u002Funbound.hubspot.com\u002Fregister\" rel=\"noopener noreferrer\" target=\"_blank\">Register now\u003C\u002Fa>.\u003C\u002Fp>",[71,74,77,80,83],{"url":72,"type":73},"https:\u002F\u002Ftwitter.com\u002FINBOUND","twitter",{"url":75,"type":76},"https:\u002F\u002Fwww.facebook.com\u002FINBOUND\u002F","facebook",{"type":78,"url":79},"Instagram","https:\u002F\u002Fwww.instagram.com\u002FINBOUND\u002F",{"type":81,"url":82},"linkedIn","https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Finboundboston\u002F",{"url":84,"type":85},"https:\u002F\u002Fwww.tiktok.com\u002F@inbound","tiktok","Unbound",{"headline":88,"subHead":89,"subText":90,"buttonText":91},"Stay ahead of what’s next. Get first access to UNBOUND news and updates. ","","\u003Cp>\u003Cspan style=\"font-size: 14px;\">We're committed to your privacy. HubSpot uses the information you provide us to contact you about UNBOUND and other HubSpot events.\u003C\u002Fspan> \u003Cspan style=\"font-size: 14px;\">You may unsubscribe from these communications at any time. For more information, check out our \u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Flegal.hubspot.com\u002Fprivacy-policy?hubs_content=www.hubspot.com\u002F&hubs_content-cta=Privacy%20Policy&_gl=1*atai5b*_ga*NjU0NzI3ODUwLjE2OTc1NTYxODA.*_ga_LXTM6CQ0XK*MTcxMDk0OTkyNi4zMy4xLjE3MTA5NDk5MjcuNTkuMC4w\" rel=\"noopener noreferrer\" target=\"_blank\" style=\"font-size: 14px;\">privacy policy\u003C\u002Fa>\u003Cspan style=\"font-size: 14px;\"> and UNBOUND \u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Flegal.hubspot.com\u002Funbound-2026\" rel=\"noopener noreferrer\" target=\"_blank\" style=\"font-size: 14px;\">terms and conditions\u003C\u002Fa>\u003Cspan style=\"font-size: 14px;\">.\u003C\u002Fspan>\u003C\u002Fp>","Subscribe",{"createdDate":93,"id":94,"name":95,"modelId":96,"published":97,"stageModifiedSincePublish":12,"query":98,"data":104,"variations":265,"lastUpdated":266,"firstPublished":267,"previewUrl":268,"testRatio":139,"screenshot":269,"createdBy":270,"lastUpdatedBy":270,"folders":271,"meta":272,"rev":274},1775079107349,"170450d9283446f1a4228f8592d862c7","How to Show Up in AI Search: HubSpot’s Winning AEO Playbook","86667eddacea4729bf216765f5f9e5cd","published",[99],{"@type":100,"property":101,"operator":102,"value":103},"@builder.io\u002Fcore:Query","urlPath","is","\u002Fblog\u002Fhow-to-show-up-in-ai-search-hub-spots-winning-aeo-playbook",{"title":95,"category":105,"tags":106,"description":109,"themeId":12,"environment":110,"excerpt":111,"author":112,"image":115,"imageAltText":116,"datePublished":117,"blocks":118,"url":103,"state":258},"Session Recaps",[107,108],"AI ","Marketing","What is AEO? Learn how to optimize for ChatGPT and AI search with HubSpot’s playbook for visibility, content strategy, and demand generation.","Production","For years, marketers have been trained to think in rankings: rank on Google, drive traffic, optimize conversion. Repeat. That model influenced an entire generation of content strategy and defined what we wrote, how we structured it, and how we measured success.\n\nBut at INBOUND 2025, Aja Frost, Senior Director of Global Growth at HubSpot, made it clear that this model is being replaced with AEO (the practice of optimizing your content so AI tools like ChatGPT and Google AI Overviews can find, extract, and recommend your brand in their answers). AI is compressing what used to be a multi-step journey into a single, synthesized answer.\n\nIf your brand isn’t part of the answer, you may never enter the consideration set at all. Frost knows this firsthand. HubSpot saw the shift early, pivoted their content strategy, and is now the number one most visible CRM in AI engines. Here's the playbook she sharedcheck and what you can start doing today.",{"@type":29,"id":113,"model":114},"ea7f9b0a4be34ff8a5acace0c10cf8fa","author","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F7c258a2bd3f147b99e69e74ba778b7ba","Aja Frost at INBOUND 2025",1774238400000,[119,133,141,148,154,162,168,176,196,204,210,218,230,238,246],{"@type":120,"@version":121,"id":122,"component":123,"responsiveStyles":129},"@builder.io\u002Fsdk:Element",2,"builder-1ac6ef75afd74beb9e3f1718e446114d",{"name":124,"options":125,"isRSC":128},"Text",{"text":126,"blockIndex":127},"\u003Cp>For years, marketers have been trained to think in rankings: rank on Google, drive traffic, optimize conversion. Repeat. That model influenced an entire generation of content strategy and defined what we wrote, how we structured it, and how we measured success.\u003C\u002Fp>\u003Cp>But at INBOUND 2025, \u003Ca href=\"\u002Fcontent\u002F170450d9283446f1a4228f8592d862c7\u002Flinkedin.com\u002Fin\u002Fajafrost\" rel=\"noopener noreferrer\">Aja Frost\u003C\u002Fa>, Senior Director of Global Growth at \u003Ca href=\"https:\u002F\u002Fwww.hubspot.com\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">HubSpot\u003C\u002Fa>, made it clear that this model is being replaced with AEO (the practice of optimizing your content so AI tools like ChatGPT and Google AI Overviews can find, extract, and recommend your brand in their answers). AI is compressing what used to be a multi-step journey into a single, synthesized answer.\u003C\u002Fp>\u003Cp>If your brand isn’t part of the answer, you may never enter the consideration set at all. Frost knows this firsthand. HubSpot saw the shift early, pivoted their content strategy, and is now the number one most visible CRM in AI engines. Here's the playbook she sharedcheck and what you can start doing today.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Ch4>Search Isn’t What It Used to Be and Neither Are Buyers\u003C\u002Fh4>\u003Cp>The traditional search experience was built on exploration. A user asked a question, reviewed a list of links, and chose where to go next. Marketers competed for that click. AI removes that step entirely. Instead of presenting options, it delivers conclusions.\u003C\u002Fp>\u003Cp>AI-generated overviews now appear in nearly six out of ten searches, and when they do, click-through rates drop dramatically.\u003C\u002Fp>",0,true,{"large":130},{"lineHeight":131,"height":132},"normal","auto",{"@type":120,"@version":121,"id":134,"component":135},"builder-e16c4a7539034c6c9e56e3f0541dc197",{"name":136,"options":137,"isRSC":140},"Blog Quote",{"quote":138,"blockIndex":139}," “Google is keeping people on Google rather than sending them to websites.” — Aja Frost",1,null,{"@type":120,"@version":121,"id":142,"component":143,"responsiveStyles":146},"builder-a711898940a64a0fbd8a518160a0dfca",{"name":124,"options":144,"isRSC":128},{"text":145,"blockIndex":121},"\u003Cp>At the same time, buyer behavior has reorganized around this new AI search reality.\u003C\u002Fp>\u003Cp>Where buyers used to:\u003C\u002Fp>\u003Cul>\u003Cli>Search → click → research → convert\u003C\u002Fli>\u003C\u002Ful>\u003Cp>They now:\u003C\u002Fp>\u003Cul>\u003Cli>Ask AI → validate socially → then visit a site \u003C\u002Fli>\u003C\u002Ful>\u003Cp>Many teams are already feeling the impact: traffic may be declining, but conversion rates are rising. By the time buyres reach your website, they’re no longer exploring; they’re deciding.\u003C\u002Fp>\u003Cp>Which means the real competition is happening earlier, inside the answer itself.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Ch4>From SEO to AEO: How Content Competes \u003C\u002Fh4>\u003Cp>For years, the dominant content strategy was built around comprehensiveness. The more thorough your guide, the more likely it was to rank. That logic led to an explosion of long-form, top-of-funnel content designed to capture as many queries as possible.\u003C\u002Fp>\u003Cp>AI has changed that equation. As Frost shared, “AI has completely commodified broad, educational content.”\u003C\u002Fp>\u003Cp>When an AI system can instantly synthesize hundreds of “ultimate guides” into a single response, depth alone is no longer a differentiator. What replaces it is precision.\u003C\u002Fp>",{"large":147},{"lineHeight":131,"height":132},{"@type":120,"@version":121,"id":149,"component":150},"builder-ee34f1fdc213441c9143c320784ba0eb",{"name":136,"options":151,"isRSC":140},{"quote":152,"blockIndex":153},"“Stop publishing the ultimate guide to everything. And start publishing the exact answer to the exact question your buyer is asking in ChatGPT.” — Aja Frost",3,{"@type":120,"@version":121,"id":155,"component":156,"responsiveStyles":160},"builder-172896ce333945178960531bf61191cc",{"name":124,"options":157,"isRSC":128},{"text":158,"blockIndex":159},"\u003Cp>This is the core of AEO (AI Engine Optimization): answering a question completely, clearly, and in a way that can be extracted, trusted, and reused by AI systems.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Ch4>How AI Engines Build Answers\u003C\u002Fh4>\u003Cp>When someone asks ChatGPT a question, it doesn't just answer that one question. It breaks it into a web of subqueries, finds the best answers to each, and synthesizes them into one response. Your content needs to answer not just the primary question, but those specific subqueries, or you won't show up.\u003C\u002Fp>",4,{"large":161},{"lineHeight":131,"height":132},{"@type":120,"@version":121,"id":163,"component":164},"builder-d6c8e5df7b714842b8294306c23650c8",{"name":136,"options":165,"isRSC":140},{"quote":166,"blockIndex":167},"“AI isn't just coming up with the answer to that one question. It's breaking it into a bunch of subquestions.” — Aja Frost",5,{"@type":120,"@version":121,"id":169,"component":170,"responsiveStyles":174},"builder-3ed8a7a8a06b49f88f539f99b4e2b798",{"name":124,"options":171,"isRSC":128},{"text":172,"blockIndex":173},"\u003Cp>Layered on top of this is personalization. AI systems don’t return static answers. They tailor responses based on context, behavior, and prior interactions. Every response is personalized in ways that weren't possible before, making generic content invisible.\u003Cbr>\u003Cbr>\u003C\u002Fp>\u003Ch4>How to Identify The Right Questions to Answer\u003C\u002Fh4>\u003Cp>AI can generate certain content at scale (broad, educational content). What it can't do is answer hyper-specific questions with your original data, your customer insights, and your product context. \u003C\u002Fp>\u003Cp>At HubSpot, Frost’s team maps questions instead of keywords. To find those questions, Frost recommended a 3x4 grid. Map your buyer personas across the top (and she means specific — not \"marketing manager Margaret,\" but \"marketing manager Margaret at a 200-person logistics company\") against the four stages of the buyer's journey down the side: awareness, consideration, evaluation, decision.\u003C\u002Fp>\u003Cp>Do this for every major product or service you offer. Then fill the grid using three sources: \u003C\u002Fp>\u003Cul>\u003Cli>keyword data (Google Search Console clicks and impressions)\u003C\u002Fli>\u003Cli>social listening (the questions people ask in forums and on social, phrased conversationally the same way they'd ask AI)\u003C\u002Fli>\u003Cli>first-party data (your chat transcripts and sales calls are a gold mine of high-intent questions).\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Once you've mapped those questions, check where you're actually showing up using \u003Ca href=\"https:\u002F\u002Fwww.hubspot.com\u002Faeo-grader\">HubSpot's AEO Grader\u003C\u002Fa> tool. The questions where you're not visible are your gaps and your content roadmap.\u003C\u002Fp>",6,{"large":175},{"lineHeight":131,"height":132},{"@type":120,"@version":121,"id":177,"component":178,"responsiveStyles":189},"builder-a24747748c084a7f9aeae86833efc7e7",{"name":179,"options":180,"isRSC":140},"Image",{"image":181,"backgroundSize":182,"backgroundPosition":183,"lazy":12,"fitContent":128,"aspectRatio":184,"lockAspectRatio":12,"height":185,"width":186,"altText":187,"blockIndex":188},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F1b289a0cc4c94631b1a8f5b9ab91ab54","cover","center",0.617,1220,1978,"Large conference arena filled with audience members, featuring 'Innovation Arena' signage and screens showing a speaker presentation",7,{"large":190},{"width":191,"position":192,"minHeight":193,"minWidth":193,"overflow":194,"maxWidth":195,"marginLeft":132,"marginRight":132,"marginTop":193,"marginBottom":193},"100%","relative","20px","hidden","700px",{"@type":120,"@version":121,"id":197,"component":198,"responsiveStyles":202},"builder-93f580c971294324b34dc5c1544cc12d",{"name":124,"options":199,"isRSC":128},{"text":200,"blockIndex":201},"\u003Ch4>\u003Cspan>The 7-Point AEO Page Checklist\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp>Once you know what to write, the structure of your page determines whether AI actually surfaces it. Frost walked through seven non-negotiables.\u003C\u002Fp>\u003Cp>\u003Cstrong>1. Put the answer first. \u003C\u002Fstrong>The first sentence should completely answer the primary question. AI engines are scanning for quick confirmation they're in the right place. Don't bury the lede.\u003C\u002Fp>\u003Cp>\u003Cstrong>2. Go a click deeper. \u003C\u002Fstrong>Follow the answer with two to three short paragraphs that expand on it with context, definitions, and methodology. This signals to the LLM that your content is credible and complete.\u003C\u002Fp>\u003Cp>\u003Cstrong>3. Reference original data throughout. \u003C\u002Fstrong>\"AI engines are looking for net new information,\" Frost highlighted. That doesn't have to mean expensive surveys. Your CRM data, your customer success team's observations, your sales team's field insights…all of it counts.\u003C\u002Fp>\u003Cp>\u003Cstrong>4. Include an FAQ. \u003C\u002Fstrong>At the bottom of each page, answer at least three subquestions. Format each as its own H3 or H4 so AI can find and extract them. These are your subquery answers, built in.\u003C\u002Fp>\u003Cp>\u003Cstrong>5. Add structure.\u003C\u002Fstrong> Bullets, headers, tables. Make it effortless to parse.\u003C\u002Fp>\u003Cp>\u003Cstrong>6. Make every section self-contained. \u003C\u002Fstrong>AI pulls chunks of content (the technical term is literally \"chunking\"). Each section should make sense even if nothing around it is read.\u003C\u002Fp>\u003Cp>\u003Cstrong>7. Tie every point back to your product. \u003C\u002Fstrong>This is the one most brands miss. \"You need the one-two punch. You need ‘here's some good content to get your attention’, and ‘here's why that topic is deeply connected to what your product can do’,\" Frost emphasized. Educational content without product relevance makes AI smarter without making it more likely to recommend you.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Ch4>\u003Cspan>Mentions Are the New Backlinks\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp>In SEO, backlinks were the authority signal. In AEO, they still matter but they’re no longer the deciding factor. What matters now is positive brand mentions. Is your brand being talked about on Reddit? LinkedIn? G2? Review sites? That's what AI is reading.\u003C\u002Fp>\u003Cp>Frost laid out a three-step off-site strategy:\u003C\u002Fp>\u003Cp>\u003Cstrong>1. Identify the websites AI is already citing in responses for your priority questions \u003C\u002Fstrong>(especially the ones you’re not visible but should be). Then secure mentions in those sources: guest posts, roundup features, asking an existing article to include you.\u003C\u002Fp>\u003Cp>\u003Cstrong>2. Leverage review platforms.\u003C\u002Fstrong> Sites like G2 and TrustRadius appear consistently in AI responses because AI trusts user-generated content.\u003C\u002Fp>\u003Cp>\u003Cstrong>3. Seed human-first channels. \u003C\u002Fstrong>Partner with YouTube creators, newsletter authors, and LinkedIn thought leaders so their organic content includes your product in context.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Ch4>Rethink Your Search Scorecard\u003C\u002Fh4>\u003Cp>As discovery shifts upstream, measurement needs to follow. Old search metrics (rankings, sessions, click-through rate) don't tell the full story anymore. \u003C\u002Fp>",8,{"large":203},{"lineHeight":131,"height":132},{"@type":120,"@version":121,"id":205,"component":206},"builder-86788a6557cf4af3b842f6f46850dd23",{"name":136,"options":207,"isRSC":140},{"quote":208,"blockIndex":209},"“You have to completely rethink your search scorecard for the AI era.” — Aja Frost",9,{"@type":120,"@version":121,"id":211,"component":212,"responsiveStyles":216},"builder-9509e98a718f4b7b843f5edb8371688f",{"name":124,"options":213,"isRSC":128},{"text":214,"blockIndex":215},"\u003Cp>Frost shared HubSpot's new AEO scorecard, built around four signals:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>AI visibility:\u003C\u002Fstrong> How often do you show up in the responses that matter?\u003C\u002Fli>\u003Cli>\u003Cstrong>Share of voice:\u003C\u002Fstrong> How often relative to your competitors?\u003C\u002Fli>\u003Cli>\u003Cstrong>Citations:\u003C\u002Fstrong> Is your brand being referenced as a source? (Frost noted that cited brands are described more positively — you'll say the nicest things about yourself.)\u003C\u002Fli>\u003Cli>\u003Cstrong>Referral traffic and demand:\u003C\u002Fstrong> How many visitors from AI engines are actually converting?\u003C\u002Fli>\u003C\u002Ful>\u003Cp>The results are hard to ignore. Since launching their AEO strategy, HubSpot has reached the highest share of voice in their space, significantly improved citation rates, and driven demand up by 1,850%.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Ch4>The Takeaway: Winning in AI Search Means Being the Answer\u003C\u002Fh4>\u003Cp>The move to AI-driven discovery doesn’t eliminate the need for great content. It raises the bar for what great content looks like.\u003C\u002Fp>\u003Cp>It’s no longer enough to:\u003C\u002Fp>\u003Cul>\u003Cli>Rank highly\u003C\u002Fli>\u003Cli>Cover topics broadly\u003C\u002Fli>\u003Cli>Drive traffic at scale\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Instead, the goal is to:\u003C\u002Fp>\u003Cul>\u003Cli>Answer specific, high-intent questions\u003C\u002Fli>\u003Cli>Structure content for extraction and clarity\u003C\u002Fli>\u003Cli>Build authority across the broader web\u003C\u002Fli>\u003Cli>Measure presence where decisions are actually made\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Because in this new model, the moment that matters most is the answer (not the click). And the brands that win will be the ones that show up there first.\u003C\u002Fp>\u003Cp>Want access to more sessions and content like this? \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fregister?utm_source=inbound&utm_medium=blog&utm_campaign=ai+search+recap\">Join us in Boston this September.\u003C\u002Fa>\u003C\u002Fp>",10,{"large":217},{"lineHeight":131,"height":132},{"@type":120,"@version":121,"id":219,"component":220,"responsiveStyles":228},"builder-2d0ea85ffbe04aa89c34e2658ecf3a82",{"name":179,"options":221,"isRSC":140},{"image":222,"backgroundSize":182,"backgroundPosition":183,"lazy":12,"fitContent":128,"aspectRatio":223,"lockAspectRatio":12,"height":224,"width":225,"altText":226,"blockIndex":227},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F2962d5a9a482456a991cf0e75f732e5f",0.084,167,2000,"Decorative dotted line border or separator",11,{"large":229},{"width":191,"position":192,"minHeight":193,"minWidth":193,"overflow":194},{"@type":120,"@version":121,"id":231,"component":232,"responsiveStyles":236},"builder-e3c84dc6ebce498bada7aa2f0eadcbd7",{"name":124,"options":233,"isRSC":128},{"text":234,"blockIndex":235},"\u003Ch4>\u003Cspan>\u003Cspan>Frequently Asked Questions about AEO\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp>\u003Cstrong>What is AI engine optimization (AEO)?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>AI engine optimization (AEO) is the practice of structuring your content, technical setup, and off-site presence so your brand appears in AI-generated responses in tools like ChatGPT, Google's AI Overviews, and Gemini. Where SEO focuses on ranking in traditional search results, AEO focuses on showing up in the answer itself.\u003C\u002Fp>\u003Cp>\u003Cstrong>How is AEO different from SEO?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>SEO is about ranking web pages in search engine results. AEO is about being included in the answer itself. While SEO prioritizes keywords, backlinks, and rankings, AEO prioritizes direct answers, structured content, and brand mentions across trusted sources.\u003C\u002Fp>\u003Cp>\u003Cstrong>How do you optimize content for ChatGPT?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>To optimize for ChatGPT, content should:\u003C\u002Fp>\u003Cul>\u003Cli>Answer specific questions directly in the first sentence\u003C\u002Fli>\u003Cli>Be structured with clear headers, bullet points, and short sections\u003C\u002Fli>\u003Cli>Include original insights or data\u003C\u002Fli>\u003Cli>Address related sub-questions (query fan-out)\u003C\u002Fli>\u003Cli>Clearly connect insights back to your product or solution\u003C\u002Fli>\u003C\u002Ful>\u003Cp>This makes it easier for AI systems to extract and reuse your content in responses.\u003C\u002Fp>\u003Cp>\u003Cstrong>What kind of content performs best in AI search?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>The content that performs best in AI search is highly specific, question-driven, and easy to extract. 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Hear firsthand how investors are evaluating startups with AI-driven sales efficiency and what metrics matter most in this new landscape.\n","2025-09-03T22:30:00.000Z","2025-09-03T23:00:00.000Z",[876],"Hall F (Level 0)",[878],"recn0hi5r4eKw3oQl","https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=8IaQBFrrW-c",[],"2025-09-29T20:08:00.000Z",[],[],[],[],[887],{"id":888,"name":889,"type":890},"recYlH7p6aBkr7kCZ","Sales Tactics, Tech, & Strategy","Session Sales",[],[893,894],{"id":566,"name":567,"type":568},{"id":895,"name":896,"type":568},"recgHMgsdZuu78VkL","Trends",[],[],[],[],[902,911,937,967],{"id":846,"slug":847,"name":848,"profile_image":903,"job_title":862,"company":300,"featured":12,"featured_order":140,"bio":863,"twitter_handle":140,"linkedin_page":864,"facebook_page":140,"threads_profile":140,"tiktok_channel":140,"speaker_website":865,"last_modified_time":866,"sessions":909,"speaker_type":910},[904],{"id":851,"width":285,"height":285,"url":852,"filename":853,"size":854,"type":289,"thumbnails":905},{"small":906,"large":907,"full":908},{"url":857,"width":293,"height":293},{"url":859,"width":296,"height":296},{"url":861,"width":285,"height":285},[869],[],{"id":912,"slug":913,"name":914,"profile_image":915,"job_title":928,"company":929,"featured":12,"featured_order":140,"bio":930,"twitter_handle":931,"linkedin_page":932,"facebook_page":140,"threads_profile":140,"tiktok_channel":140,"speaker_website":933,"last_modified_time":934,"sessions":935,"speaker_type":936},"reckwmzukmcyeqhg7","jennifer-li","Jennifer Li",[916],{"id":917,"width":285,"height":285,"url":918,"filename":919,"size":920,"type":289,"thumbnails":921},"attZlY5IdikkpTPyX","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FJennifer_Li.png","Jennifer Li.png",803650,{"small":922,"large":924,"full":926},{"url":923,"width":293,"height":293},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FTY-qPO8exH1NrbqIRWIC8Q\u002FcFZVitqbViTDGD1XJpsHwkcpiHH0ppLvJVOoANdczOCu-YtkaSeIUHHybg9TC7KXRLrcZ-dCuGCFtb4b1iAzKxWJJX7Ii6PS-abWfhefLK-M6MNQu67E_nZSg92U3AXTwJU_i9aQS2AtQeM7S64yMg\u002F6A4yHgh4Ya__g4oMapby8Bswp3NcPHxj_ClchSVb2iI",{"url":925,"width":296,"height":296},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FbGsLyMcRkbwbd52dX8rTEg\u002FEdw0JQbWdEruw0yC6HcahAFSzx_TXP_XxFqTG3__Kj0bFpeofyikTeW3NvEHeYQXEW4sQN33xCi0O1uCApBlLI-iNGL6YPoVIl5oxIlRBI-wKG7l2qpbh5zprPO8QyHPnj7bvyXsyMNri0UC8FtXrg\u002FFFrFMqhvrrgG3Y41Ogy5eXFHXOWALMcz1M-G6s_v_to",{"url":927,"width":285,"height":285},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FiWhsEzxvtb0nUl7NYEGBKA\u002FF9KitYkKMW9pUjxo1UREHIhSbaCRK3xebvVHEWDZiVP0k0PGWI3JozhtF5lDGHrJYp5onGB3X_IS-wLHDX6XwsEU7tF24of7NG2PydcPqt2qJHxb7sPaV2Dx7BqvAYvhMoH2IAeZFoaJ3r30dnSw-w\u002FzkhdhLCF9ompkYf4aq6dnykkOza-Ra547z4ACdHofFc","General Partner","Andreessen Horowitz","Jennifer Li is a General Partner at a16z, and is focused on enterprise and infrastructure investments in data systems, developer tools, and AI. 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Prior to joining a16z in 2018, Jennifer led product at Solvvy (acquired by Zoom) and led self-service and analytics products at AppDynamics (acquired by Cisco for $3.7B).","@JenniferHli","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fjenniferhli\u002F","www.a16z.com","2025-07-08T14:59:22.000Z",[869],[],{"id":938,"slug":939,"name":940,"profile_image":941,"job_title":958,"company":959,"featured":12,"featured_order":140,"bio":960,"twitter_handle":961,"linkedin_page":962,"facebook_page":140,"threads_profile":140,"tiktok_channel":140,"speaker_website":963,"last_modified_time":964,"sessions":965,"speaker_type":966},"recg5mnlwfi1pjsjs","josh-coyne","Josh Coyne",[942],{"id":943,"width":944,"height":945,"url":946,"filename":947,"size":948,"type":289,"thumbnails":949},"attgOjccvwLyyUfBH",720,900,"https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FJosh_Coyne.png","Josh Coyne.png",910834,{"small":950,"large":953,"full":956},{"url":951,"width":952,"height":293},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FTREEydhleJfV--GUr4LzIA\u002Ff9fXWr46-ad-z1VGwM0aRq7nrkP5gUc89Bxlim-PruED71tk5xLZ4fKHiGbSjY8rDoOU-Zm6dEqwiN6atKaXH0U2ZXxQEFnIBp1OISnH8UVLVl3i6HlgIPMUGGt-TRJv0wagrtl64RJ_2LNkmZAUxA\u002FRW0woYgYGGHyug-EdVzfWZPBdJDbFz_tZDb8eK-7a70",29,{"url":954,"width":296,"height":955},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FI-wGkRa9Nrxw1s_9eqAC1w\u002Fl-Q7c1qNc-2AoNUsJrogUrfSzZd-0dmsG_U0NO1VjzGmB5kQ1svnD-iJry5Oh0OFJCrQ-F2MwJ8ZsBl23a2krvKTE86wBSi2IumzMGk_RYwDZ8p3HXG7j--32LNjSgUGwH-HK6hddEqpVXbQB3YxvQ\u002FDfH0rru-nvNhuTDHo25yd2cYHu7o9pWMcwZdbRFnz4E",640,{"url":957,"width":944,"height":945},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FE2O9OPLtd0VhEgSY5Tid_Q\u002FzXTiXh9i2XgCp5aNkvJJA6xgGBM-z6y5H4sbgZUqnK7-xfMScfI3aNKFp98UAcMi_E6WtKnx4DoYYkXN67Xa557960_B_Bl3mT0xeSeIKUwJVHIdg0WgVdSTFZw8eRYr9RU0KPCiTALqBR5iJyXSSw\u002FXMM8-wtMtWvb-FVdxN-bvwL4M20UIQVhRwrKyc1rbYg","Partner","Kleiner Perkins","Josh Coyne joined Kleiner Perkins in 2017 and focuses on partnering with the next generation of enterprise software and financial services founders. Josh has invested in companies including Figma, Loom, Moveworks, Rippling, Stord, Synthesia, and UiPath. Prior to joining Kleiner Perkins, Josh was at Qatalyst Partners, where he helped advise on multi-billion dollar acquisitions, leveraged buyouts, and financings across a variety of technology sectors. Originally from Cleveland, Josh graduated summa cum laude from Boston College with a degree in Computer Science and Finance.","josh_coyne","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fjoshuacoyne","https:\u002F\u002Fwww.kleinerperkins.com\u002F","2025-06-10T19:46:52.000Z",[869],[],{"id":968,"slug":969,"name":970,"profile_image":971,"job_title":984,"company":985,"featured":12,"featured_order":140,"bio":986,"twitter_handle":140,"linkedin_page":140,"facebook_page":140,"threads_profile":140,"tiktok_channel":140,"speaker_website":987,"last_modified_time":988,"sessions":989,"speaker_type":990},"reczt9mym5zu878py","sonya-huang","Sonya Huang ",[972],{"id":973,"width":285,"height":285,"url":974,"filename":975,"size":976,"type":289,"thumbnails":977},"attSvG01vwYvDMtnr","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FSonya_Huang.png","Sonya Huang.png",1389646,{"small":978,"large":980,"full":982},{"url":979,"width":293,"height":293},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FcGm4qY1SeXIYGKUT0dt1Dw\u002FuuAicEV5NKtrE937x46vSWENjWEWaOwFy3jQMs7gysgQG5GgZDU7w56t_XfKFGtG1kK-qaPZD6aQy3wJIM8XG2MHp9joPcowbnJgLv6lO1irtHCP4LJB_Vfx_Va6m61GIjOhJU-W9h04xPNSLrmXwQ\u002FVK-pSrYN-Jpb6kYtLIhQ5xI4dSKdiggymKRkcQ4sGmI",{"url":981,"width":296,"height":296},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FMJ1i9MuwUr7BO8efStu8bw\u002FLbrQ1jkqEKMKEoxQJT51Qb9JsLOLDPpTCZRix8YN_tf6MPvpMengKCzvO6v7T_OK01GniE0z8I_KBNOYiIYAqCLnXAQb1xyTQrCSS_CXAERiDQwdG6vcLLWCRlgyfdOZ5snDfIHetdn29A6EQFFmmg\u002FKzhEYtAujPw_bgFJ2ekKYFy3WPcaJt8LVB8nKxLSY60",{"url":983,"width":285,"height":285},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FGQ-GsmOT7oxn2Ke4dVU6hg\u002F7R_clprobvz1T1QCmFhjjDf4BW8YIipuiWVkzaLG2wCsShTZF-V_r2_prmTxjosbBljC1YwxqH3jVxYXY3adefJ0hU5xq67Htgq__naw0Zi9Z91I324uKH6sIzFtpX-tNp5f3iB0d2GHLY4aEoCWXg\u002F38xBqJEh7M3AwfdBcTpydQoZ88iq45jpVY3m_KblTMs","Partner ","Sequoia Capital","Sonya Huang is a Partner at Sequoia with a focus on AI and data\u002Finfrastructure investing. She led or co-led Sequoia's investments in companies including OpenAI, Hugging Face, Langchain, Mercury, Streamlit, Glean, and Gong. Prior to joining Sequoia in 2018, Sonya worked at TPG Capital and Goldman Sachs. Sonya received an AB in Economics summa cum laude from Princeton University.","https:\u002F\u002Fwww.sequoiacap.com\u002Fpeople\u002Fsonya-huang\u002F","2025-07-17T15:36:06.000Z",[869],[],[],[],28,[420,421,995],"3:30pm - 4:00pm PT",[],{"id":998,"slug":999,"name":1000,"profile_image":1001,"job_title":1014,"company":1015,"featured":12,"featured_order":140,"bio":1016,"twitter_handle":140,"linkedin_page":1017,"facebook_page":140,"threads_profile":140,"tiktok_channel":1018,"speaker_website":1019,"last_modified_time":1020,"sessions":1021,"speaker_type":1326},"recqsprk0udmoz8co","adam-harder","Adam Harder",[1002],{"id":1003,"width":285,"height":285,"url":1004,"filename":1005,"size":1006,"type":289,"thumbnails":1007},"attytfvXioe361bWE","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FAdam_Harder.png","Adam Harder.png",2281023,{"small":1008,"large":1010,"full":1012},{"url":1009,"width":293,"height":293},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002F7HuEAI0WfMtvuCLL2Rxbuw\u002F64zsRyjp872Uhpp0mJAkjAMPFi2rmPQugF7ggs--fZ_SfL7ukBkkcJ7npW5pS6iDEOKlPl2bJN5O2AzSXLc7QV8W2J30UpOzsJn92wohiQ1F1V9KVXW5u-5fUSSAGhfhyuNIALLxAvCqO2vqzNk8JA\u002F1J2kFqfVLpcioRnwvwFlm9qCpNAn59b9I9MrE0dbssE",{"url":1011,"width":296,"height":296},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FROugm6YhkSIak6kemI0r-w\u002FnvIjJPXJRA0gZVBnr_6hh_6z5pkLj8I4EOCuSubCv_Q0OJ_N2uSNidKQpk8vcfoe7IvRfgDgDlfQzptbEslIQsm-eVBqeur8yKDUHcfOehcUuiJtZvzRN3WTZspGvFxqvudJXXlpBxbYwSUJzmfhOQ\u002FXp521LHEF0cQi2KBTfr3tLHDSSTPkHGHCVskthYZwY0",{"url":1013,"width":285,"height":285},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FfDdfU5iU976ilZWaLBu-Fw\u002FKJ-1WZDjke5lYh87nbwWNcLql3m-doW9FWU5uLw1sulcwmsKyFYXxs5-fnnPYXNXMTqg1k_48PR2Rlkahu_WMAiimDbgF_vXC3wgbkFTycLq6db1F9T0FB9X_OdZNusDHRNbwVWvxnpfsIyWiVndMw\u002FtEQYMfxpe2zAVUepekMK2flNTFJXnmYCM4D--EOdUb4","CEO & Co-Founder","InPress","Adam Harder is the founder and CEO of InPress, the first social news app that uses engagement with vetted journalism to match people for dating, friendship, and conversation. 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Five finalists will present their innovative solutions live, judged by HubSpot Media creators and industry experts. 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Mark is active with a number of startups as a board of director’s member, advisory board member, and investor.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fmarkroberge\u002F","https:\u002F\u002Fwww.stage2.capital\u002F","2025-06-17T20:06:43.000Z",[1112,1023],"recm6svx7ozs8bcfa",[],{"id":1115,"slug":1116,"name":1117,"profile_image":1118,"job_title":1131,"company":300,"featured":12,"featured_order":140,"bio":1132,"twitter_handle":140,"linkedin_page":140,"facebook_page":140,"threads_profile":140,"tiktok_channel":140,"speaker_website":1133,"last_modified_time":1134,"sessions":1135,"speaker_type":1136},"recqdzkai2d9l13de","ben-berkley","Ben Berkley",[1119],{"id":1120,"width":285,"height":285,"url":1121,"filename":1122,"size":1123,"type":289,"thumbnails":1124},"attjYkTF66sKszBdq","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FBen_Berkley.png","Ben Berkley.png",1036816,{"small":1125,"large":1127,"full":1129},{"url":1126,"width":293,"height":293},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002Fg1BnyylORKL61LyZCdGwMA\u002F5TManv2AZvR0phQdGCKZhy5wXefjqyEAEiQF9UUok-kor32C_RuQ53NXqahNHIjieQMg8OVoz8XL2bUNpSp-hAG2UAwv0xxIrcyOtFgDqhHT011Wfl4nYR16DJ-JwZeVIfo5H4MVX-NGnSK4zhQYtw\u002FdL3-X4J-bDKf6seE788MwCpifLy2o-A9baxXQM152oU",{"url":1128,"width":296,"height":296},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002Fk_62XwClSoMOhrHJxa3-vA\u002FC7HdFEtuybhDXrJePh5LKgJemGzbk4JbvN6K3Es5spdt-2BMGx-83nx2FgiIN8-meb2MX1dr83LebyDcEHZgKOLjAB6zloNhOauRq7Q6asb3qiPd9oZnmDEeglQVtg-7gLW50KV8oj06jw7TN1-fjA\u002F_44vFYy9kpytabh91Af-28Y6QMO9FgQiaGolqXe8tN8",{"url":1130,"width":285,"height":285},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FOHwbm24L2SIUKlkCbHRjJg\u002F1xygtcjUevfaX3zEiUP02b3YfaziS_v1_7evyCUnDbNAsN9LfUYIcI1JjjOn4EdK_yz-SxJqL97ZaECv8HRfgiTYtAq3aCvTIVFFXL2u7PPckp3RxXUL4A0WXidEEpKL8KMQozotVEwLYF_0hFCBCw\u002F8x21xypvKLkA1sG2puiJcHAnqPezvj4zclYYieMAMPc","Editor in Chief, The Hustle","Ben Berkley is the editor in chief of The Hustle, a daily business newsletter keeping millions of entrepreneurs up-to-date on the day's most interesting headlines. Prior to joining HubSpot Media in 2023, he led the editorial team at The Onion, and was a founding editor of ClickHole, The Onion’s acclaimed satirical spin-off site. Ben oversees HubSpot Media's network of world-class newsletters, including Mindstream, Masters in Marketing, and The Pipeline.","thehustle.co","2025-08-26T14:13:17.000Z",[1023],[],{"id":1138,"slug":1139,"name":1140,"profile_image":1141,"job_title":1154,"company":1155,"featured":12,"featured_order":140,"bio":1156,"twitter_handle":1157,"linkedin_page":1158,"facebook_page":140,"threads_profile":140,"tiktok_channel":140,"speaker_website":1159,"last_modified_time":1160,"sessions":1161,"speaker_type":1162},"rechvt46hitwr6dgd","nathan-lands","Nathan Lands",[1142],{"id":1143,"width":285,"height":285,"url":1144,"filename":1145,"size":1146,"type":289,"thumbnails":1147},"attd9CTGPXQfuS3cM","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FNathan_Lands.png","Nathan Lands.png",875558,{"small":1148,"large":1150,"full":1152},{"url":1149,"width":293,"height":293},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FHAa7IgZRLn60MU-UVJ-EIg\u002FCBhHMtTXHIgJWQ1uAoT8zJd8Dv4vPAAZfh27-TSSYwoXH6oN8QYmu7BI1e840CDuVdgyeVdj-FhubxjslTv-d_nQIP3LVXlAk4MM0OGICG5T9dFiHrMMOiI2zhz26hl97p_OgeHLcuqKLNl0104seQ\u002FIXWM7p55rmhgHOqAto52zjubRF_z-4QE8ztAXgfXnyI",{"url":1151,"width":296,"height":296},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002Fdm23fHtspt7bQTpS9f6j8w\u002FfWX5sQalv2bf9-eCsAQ9SaW2IpsXSQnIPrb2cHKTohLjwu6mQDqX5xRIhPCa_qHWWLtEpuDVinDh0hP8iBR-Hzzi72gA8C1EU66duXpFL74ro-Ky3A7ci_rUHnqKvnTraoRXVB4Jjq4LQdhCSvQYQg\u002FT6nDnShk_lOire7fBbqbpLPQKRZihJYecLf7WdE6z9g",{"url":1153,"width":285,"height":285},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FW0xZ04E-7viH72RTwi6bqQ\u002FxENZptPuYR-iiViOFyjMnnkdPNz-eWtKfWLHIMfyyPbfroOhdJ5f7yiMmbjq2XV1N13xldtECLjyga0tQCndQoQXkvYAAjxqOCOHp7zA4ZNu8PHtFqTAmfH32VW_tbGlXzZgkhmjSKrEP_Kecl8r_Q\u002F6OxE1DDJ00zHLLpJH1z9mVNNHDtC3LeK2uIzyjV3bCk","CEO","Lore.com","Nathan Lands hosts The Next Wave, HubSpot's original AI podcast, and is founder of Lore.com, now acquiring and operating hyperscale AI data centers. 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But what if the clues were hiding in plain sight? Join CBS CMO Mike Benson, Mutual Markets CEO Alan Gould, and actor Morris Chestnut (Dr. Watson on CBS's \"Watson\") as they reveal how an innovative spirit and AI can help transform brand partnerships across every industry. Whether partnering with entertainment properties, influencers, or other brands, AI eliminates guesswork from partnership selection and marketing direction.\n","2025-09-04T22:00:00.000Z",[876],[878],[],"2025-08-25T17:47:26.000Z",[],[],[],[2375],{"id":2376,"name":2377,"type":1052},"recNc8OhJgKoXhsZf","Brand & Creative",[],[],[2381,2382],{"id":566,"name":567,"type":568},{"id":2383,"name":2384,"type":568},"reczuOC10iFMXP2vM","Culture & Community",[],[],[],[],[2390,2399,2423],{"id":2338,"slug":2339,"name":2340,"profile_image":2391,"job_title":2354,"company":2355,"featured":12,"featured_order":140,"bio":2356,"twitter_handle":140,"linkedin_page":2357,"facebook_page":140,"threads_profile":140,"tiktok_channel":140,"speaker_website":2358,"last_modified_time":2359,"sessions":2397,"speaker_type":2398},[2392],{"id":2343,"width":944,"height":945,"url":2344,"filename":2345,"size":2346,"type":289,"thumbnails":2393},{"small":2394,"large":2395,"full":2396},{"url":2349,"width":952,"height":293},{"url":2351,"width":296,"height":955},{"url":2353,"width":944,"height":945},[2362],[],{"id":2400,"slug":2401,"name":2402,"profile_image":2403,"job_title":2416,"company":2417,"featured":12,"featured_order":140,"bio":2418,"twitter_handle":140,"linkedin_page":140,"facebook_page":140,"threads_profile":140,"tiktok_channel":140,"speaker_website":2419,"last_modified_time":2420,"sessions":2421,"speaker_type":2422},"recsztrqlertfw63x","mike-benson","Mike Benson",[2404],{"id":2405,"width":285,"height":285,"url":2406,"filename":2407,"size":2408,"type":289,"thumbnails":2409},"attE2vGJOPCH7GEAx","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FMike_Benson.png","Mike Benson.png",1866241,{"small":2410,"large":2412,"full":2414},{"url":2411,"width":293,"height":293},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FkKloZPlBjnszl6he4cqWVA\u002FTGHnzhIU5NJOQ0Qz6jd1SLZbFzFByH6W2jeC4qbdmSMzKKfwXwqjwddNYf13XFNnNI_1TEiuBNP4LFuK51gOdZiLLMvIi1x91H7is95-ZJB2TeENBiEWYS5p6k4rTZlfAY2nNIu_HrZviFgjCtDbBw\u002FvbCya-gqBc8CvIIt3ntxpJfxTGLCzr0sinQFkqHodhc",{"url":2413,"width":296,"height":296},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FmHEkr7mL7osgbklE_pz30Q\u002FIsLt-EmVJxtqIdbOF7pFkT73xVfEGbnsF0DgLwzxH3IOIjvBW1ZbEld3lWhM4kD-ViNnQf1ws1w5dX_81IB9E8sldTivonmuWxX3HND3tDNEFWQbT-nRXgX4L6NsZPpmLDbkuGPRfRDSRVGaB4Blzw\u002F0DFJk2301ZKSElzf3mQTkxxjXWxSWAHuR--rhAczT60",{"url":2415,"width":285,"height":285},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FlIMNyJg1NQ6d4LuKz9Ih6g\u002FHBiye0LfeO5nfZrZ7ELv2aJ4vG5sAAiVwk0EzLyPUUX4Fyp86KMnGlqrc2nyJ-vo3u2U-5X5Dh9_tZY0SlOTtL1wikyzoysH3kgkam42kVbfpZFmW-YSwsNSIzthRCHhguv4aY598Iqt3cKDs19L9w\u002F9vZSezZbJtrie-OOd8cmKnnMOmwdWnnswc7ehSTTRD0","President and Chief Marketing Officer, CBS, BET and VH1","CBS","Mike Benson, President and CMO, CBS since 2019, leads CBS marketing across broadcast, streaming and CBS-produced content for Paramount+. His strategies drive growth for CBS Entertainment, News & Stations, Sports, Studios, Media Ventures, See it Now Studios and BET Studios, and he collaborates across Paramount Global for cross-company marketing. He launched hits like MATLOCK, TRACKER, GHOSTS and others, and boosted programs like 60 MINUTES, SURVIVOR, THE PRICE IS RIGHT, NFL ON CBS and Star Trek. Formerly, he held leadership roles at Amazon Studios, Time Warner and The Walt Disney Company.","www.cbs.com","2025-08-22T14:45:22.000Z",[2362],[],{"id":2424,"slug":2425,"name":2426,"profile_image":2427,"job_title":2440,"company":2441,"featured":12,"featured_order":140,"bio":2442,"twitter_handle":140,"linkedin_page":140,"facebook_page":140,"threads_profile":140,"tiktok_channel":140,"speaker_website":140,"last_modified_time":2443,"sessions":2444,"speaker_type":2445},"recuphoxtgxqgjnc5","morris-chestnut","Morris Chestnut",[2428],{"id":2429,"width":285,"height":285,"url":2430,"filename":2431,"size":2432,"type":289,"thumbnails":2433},"attGkJOueoRKQiLUn","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FMorris_Chestnut.png","Morris Chestnut.png",1118385,{"small":2434,"large":2436,"full":2438},{"url":2435,"width":293,"height":293},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FSc-6dz6rWVhzoFelnMKT_Q\u002FaEs3r2vsoQJsO1Ghncd2rg9WOClJSUi3jW9q0R4My1_0XhVkXuigjkiMlSjp9ZWlMeXieGMBQS08lHfKplX5ZA7--VgVlUe2JHXld5kWWXqmoig5TT8zITqqlnrwl31qoue2hqE7Wjcld3Tn0AgJFA\u002FSSHRY1zj0_DdND89QTGzTJ6PM0qATLBc4Dpg1DS1Uek",{"url":2437,"width":296,"height":296},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FJIP7kdEURddnTNEWmsAQrQ\u002FQJbDom7OBwFq3yt3DNQLI8hur8OjEN7fBHILyKMVA5lSckVWJAUeriMQmu1dzzyd0iGP1GWl4FReFRCAaky4jQd0w_2B41Xt9Vje4HcH1lSBrH8J2vIyyhrRKoEEkWZKLN93qXRTeQuBA4Ko_Qe2PA\u002FfHBnfYdckLMJJIbPaptgqL3JEVe8wOdAWaCVxS23Je0",{"url":2439,"width":285,"height":285},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002Fz5A0EGqQdc9kAedMhmK3og\u002Fv95Hs5U39VmWjwTKyENgVpuFJlHQXgEx2Np9WLT6CV_3e-vck4-Qm1JNyHCB6EETBUlNZpoPt4Ckun0aVh5zEvh2HPlobwnkDtmP3OuDsxTU9TpNGnpb7c9sP55TfuuVo8QMd1OUSG4szlTqpRNWhw\u002FuzLlKRAspmAYWPaUpi-WnztOPQ6ollIKJbB_izdJpV0","Actor and Executive Producer","CBS' Watson","Morris Chestnut, a two-time NAACP award-winning actor and producer, has enjoyed tremendous success for over three decades. He received a Hollywood Walk of Fame star in 2022. Currently, Chestnut leads CBS drama WATSON in its second season as star and executive producer. In 2023, he won his second NAACP Image Award for Outstanding Lead Actor for Peacock's \"The Best Man: The Final Chapters.\" His TV credits include NURSE JACKIE, American Horror Story, Rosewood, The Resident, and Goliath. Film credits include Boyz n the Hood.","2025-08-27T16:15:35.000Z",[2362],[],[],[],26,[1323,1324,2450],"3:00pm - 3:30pm PT",[],{"id":2453,"slug":2454,"name":2455,"profile_image":2456,"job_title":2469,"company":300,"featured":12,"featured_order":140,"bio":2470,"twitter_handle":140,"linkedin_page":2471,"facebook_page":140,"threads_profile":140,"tiktok_channel":140,"speaker_website":2472,"last_modified_time":2473,"sessions":2474,"speaker_type":2564},"recho4ugv3oewnxaw","alanah-joseph","Alanah Joseph",[2457],{"id":2458,"width":285,"height":285,"url":2459,"filename":2460,"size":2461,"type":289,"thumbnails":2462},"attSbqng6kzqKYSTb","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FAlanah_Joseph.png","Alanah Joseph.png",522676,{"small":2463,"large":2465,"full":2467},{"url":2464,"width":293,"height":293},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002F1IPflCbXHN-xbBvygByYbQ\u002Foooyshi2tMdDZQG_ZtSRV_XehRUMOcR-ZOUvwAR7JjLDyXSaBTJkoctSFniNKiZP0YLcMEtC6XAEAsJgOhgqjWoYwaRNdsr0j8616RMGFxOJ_h49SElwg4qEJrOPsxwSXXtSbviOw4RuJpV1TDLd5w\u002F1VtImfb-p6Y_5Ias54OGiuL8AWRa40rdx3-k-965joA",{"url":2466,"width":296,"height":296},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FRQzbPlnwKcKbagUfNnlSnA\u002FLu9kg3PwvrAP8YJRt5Fckl_xEWZrklEJEK60n7aJ4I5BppH-bUT22WlcJXQV-3R8bFVVABPa_ojSicaJ7MMX1n1byeYJN3kpj1hJeEMmDDj3Ms2T8pqgcHs8dL94OgiOwc4atHRZM1HOU542P4afZg\u002FFO6ijgYUY4Cdh_xDvwW2Pfh0W6-u8ySTiCo5MGXIrz4",{"url":2468,"width":285,"height":285},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FPzPDNfwaG-SFaA20I9LCiQ\u002FVOHbUFPb653-kA6ue8Bys5vjPxNA6p1dSeg4V6ihTi5ThiE4_FLqjvEC7VOJEd4LhpRh2kx32vfK-yvNrFn2qTbKZ7k1rBo7TzrZ1B1AyJwMYNibX5yNLpEHLnIB4PirZM4rzSQNt8rMhu4RTvEzbQ\u002FnooJJ2QV6MyPdIoIBmfkAClpXzri3iFzdJyzbOnk-uE","Head of Creator Partnerships","Alanah Joseph serves as Head of Creator Partnerships at HubSpot, where she leads a dynamic team responsible for driving the company's influencer marketing initiatives. 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Learn sustainable creative leadership through intentional personal development. Build a \"sovereign practice\" where fulfillment and profit align. Master energy-based systems, regenerative routines, and authentic presence for lasting success.","2025-09-03T19:30:00.000Z","2025-09-03T20:15:00.000Z",[1966],[1968],[],"2025-09-09T23:30:41.000Z",[2487,2497],{"id":2488,"width":140,"height":140,"url":2489,"filename":2490,"size":2491,"type":326,"thumbnails":2492},"att3BfMmJGpQdrLCo","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fsession-attachments\u002FED2_D1_02_Lorraine_K_Lee_Alanah_Joseph_Beating_Burnout_Use_Personal_Growth_to_Drive_Success_Presentation.pptx.pdf","ED2_D1_02_Lorraine_K_Lee_Alanah_Joseph_Beating_Burnout_Use_Personal_Growth_to_Drive_Success_Presentation.pptx.pdf",1193602,{"small":2493,"large":2495},{"url":2494,"width":330,"height":293},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FmBhTI9sWnKgamdAcw9zbtg\u002F0Sw_GUzQtkBXjN3bh4P43QOpT8KaBs5PKO2ZtD1pUrhD__VJ8VHQcr4m5NLMxv_UQLDRf2pOoylSGjGjf78JoSPR-YOw87pLB7nMyzvrCghSiIlQdqECumar8AIZS9gFT8KE5C5CZE8VZuWnDTWZug\u002FDFZL9s3duBKmEjfKz6egxutF42KaGZrad4pIsptGV9A",{"url":2496,"width":333,"height":296},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FgQ8VKgzlpfq8DfYw6mDZuA\u002FpQ_P3x01vffzt3DmUsZ1NL7_qv_27yVmxb2GoXR8lkbbMfguH74NsNP-Jv02nukW0jYs5cdJ-V9bQmtNbSVFwwgtRTz43FsoM3Za6AVLBazvwgALulhTtDDWNJuuTYjam8Fx3cDKunVoHCanhcjlvw\u002FTHaQUeLf2z1c1wtSq-anlGxIcJUwfWRS6NJCqQ2Xa5Y",{"id":2498,"width":140,"height":140,"url":2499,"filename":2500,"size":2501,"type":326,"thumbnails":2502},"attN4eJNXQnKsO6mr","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fsession-attachments\u002FINBOUND_2025_-_ED2_-_Beating_Burnout_-_Use_Personal_Growth_to_Drive_Success.pdf","INBOUND_2025 - ED2 - Beating Burnout - Use Personal Growth to Drive Success.pdf",796535,{"small":2503,"large":2505},{"url":2504,"width":330,"height":293},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FUFPpaKovguLHqfrac9utZw\u002FGsZJCTuKZ-ifLV8wBQSFkR-lqIKKkkHtlNUt2DREl8jLd-T5XPL34mJAXEjw77DwNDox95aGIEqcobus_2OrktLDwrTKS65agjoayRi6Vvzkfp6TYli2HTvKk015QzIMlQ8X8lGlPnl_rslBC2lXHQ\u002FEUGqkvaur69LQWw5NhrxwYwGSgH33HN47zKqtOKsftc",{"url":2506,"width":333,"height":296},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FodTpRjtDum3sDu_fQSKjLQ\u002FCJ1fUkqsLXjSeUVebkl6Ym76f6WG_TyUYd0BJSOvWwyPBKtwgfaTomh1rbNNrk9sfMemVOuNE9ZArxptgsiOeVDzg3IkvvKnTTQXzldR-6a-sXuOUmAgQz5EVNeWk0_FCk4pfNCgHJhQtsvxVY-61Q\u002FRj_SZ0JmDKoeB388_MwvoXsjJyMqnpOew5FrSKTSXw0","Beating Burnout: Use Personal Growth to Drive Success, AI Recaps",[],[],[2511],{"id":2376,"name":2377,"type":1052},[],[],[2515,2516],{"id":2383,"name":2384,"type":568},{"id":2517,"name":2518,"type":568},"recdRxKlAmRux8eq3","Coaching & Mentorship",[],[],[],[],[2524,2533],{"id":2453,"slug":2454,"name":2455,"profile_image":2525,"job_title":2469,"company":300,"featured":12,"featured_order":140,"bio":2470,"twitter_handle":140,"linkedin_page":2471,"facebook_page":140,"threads_profile":140,"tiktok_channel":140,"speaker_website":2472,"last_modified_time":2473,"sessions":2531,"speaker_type":2532},[2526],{"id":2458,"width":285,"height":285,"url":2459,"filename":2460,"size":2461,"type":289,"thumbnails":2527},{"small":2528,"large":2529,"full":2530},{"url":2464,"width":293,"height":293},{"url":2466,"width":296,"height":296},{"url":2468,"width":285,"height":285},[2476],[],{"id":2534,"slug":2535,"name":2536,"profile_image":2537,"job_title":2550,"company":2551,"featured":12,"featured_order":140,"bio":2552,"twitter_handle":2553,"linkedin_page":2554,"facebook_page":140,"threads_profile":140,"tiktok_channel":140,"speaker_website":2555,"last_modified_time":2556,"sessions":2557,"speaker_type":2558},"rec8ektgug2yhbl9w","lorraine-k-lee","Lorraine K. 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In this hands-on lab, you'll write, test, and refine prompts that deliver marketing gold instead of generic fluff. Through interactive exercises using both HubSpot's AI tools and external platforms, you'll learn about and practice iterative prompting methods to refine outputs until they're publication-ready, ensuring your work is always slick, never slop. Bring your laptop and real marketing challenges—leave with the skills and techniques to consistently create AI prompts that think like your best marketing strategist rather than just a content machine.","2025-09-03T21:15:00.000Z",[1565],[1567],[],"2025-09-09T23:25:58.000Z",[13944],{"id":13945,"width":140,"height":140,"url":13946,"filename":13947,"size":13948,"type":326,"thumbnails":13949},"attGHb4L0355aOtfH","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fsession-attachments\u002FAL2_D1_02_Crystal_King_Luis_Azuaje_Lab_AI_Prompting_for_Marketing_Excellence_Presentation.pdf","AL2_D1_02_Crystal_King_Luis_Azuaje_Lab_AI_Prompting_for_Marketing_Excellence_Presentation.pdf",2150606,{"small":13950,"large":13952},{"url":13951,"width":330,"height":293},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FXrXnSRhxeMhOLCYyYbmmGA\u002FAbdvgoFte0CCY0VJJZcw25ELjEVMn3NUrKlPygmJ-Xm6fx34D0YWcDYROBWQPKKg87cy2SolqBeX6orLOntyDE21L7_RK_VN9NSsEUXPt9nx_tMY3wr99_JT4ZBOKoQGLKul7vqtdUuYDe06Hx4_tg\u002FB9mGC3iUnyxxejYQpyoB2NaAGSxUHwYgrSToIcEMohk",{"url":13953,"width":333,"height":296},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FbvIZajB3G0Umgilyt5Wwig\u002FfUoI1PP9jzzEZLPW0K2Cjd9KxZyOYMyheMFcVLAMC65mXSHY21VWx6IgG4xrHE61l845q-JxQdGy5gLuqhB8O2dc1Y0BH0o3FCypwSupL7jOfTskXq8EGfjv2tktUIPhz-boRRuXA2XsiK30g6pesQ\u002FRoFWyXw1T8WuJ9vX_tNGV-8qtWinS-ZIaKZRlsTj5uI",[],[],[13957],{"id":1512,"name":1513,"type":1052},[],[],[13961],{"id":566,"name":567,"type":568},[],[],[13965],{"id":1399,"name":1400,"type":355},[],[13968,13978],{"id":13911,"slug":13912,"name":13913,"profile_image":13969,"job_title":375,"company":300,"featured":12,"featured_order":140,"bio":13927,"twitter_handle":140,"linkedin_page":13928,"facebook_page":140,"threads_profile":13929,"tiktok_channel":140,"speaker_website":13930,"last_modified_time":13931,"sessions":13975,"speaker_type":13977},[13970],{"id":13916,"width":285,"height":285,"url":13917,"filename":13918,"size":13919,"type":289,"thumbnails":13971},{"small":13972,"large":13973,"full":13974},{"url":13922,"width":293,"height":293},{"url":13924,"width":296,"height":296},{"url":13926,"width":285,"height":285},[13934,13976],"rec1sygeqp0yx6id5",[],{"id":13979,"slug":13980,"name":13981,"profile_image":13982,"job_title":619,"company":300,"featured":12,"featured_order":140,"bio":13995,"twitter_handle":140,"linkedin_page":140,"facebook_page":140,"threads_profile":140,"tiktok_channel":140,"speaker_website":140,"last_modified_time":13996,"sessions":13997,"speaker_type":13998},"recrmqni5qnimsfmv","luis-azuaje","Luis Azuaje",[13983],{"id":13984,"width":944,"height":945,"url":13985,"filename":13986,"size":13987,"type":289,"thumbnails":13988},"attr330Gwmhg0bjYK","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FLuis_Azuaje.png","Luis Azuaje.png",713327,{"small":13989,"large":13991,"full":13993},{"url":13990,"width":952,"height":293},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002Fj6OXiNaRdMGdZ-AJf0qibA\u002F6eMDseXcPu-YrWWF-eJM0qkekJ9n0baJSRS7svxFuKZto7MQ_yY5rjbsvz3kAuyDWn4rrORTsu2UTLU2iNionc0PmV4F-ULpkueJuwm1Q9CYlvf0NtD6-JH-KkIxBcBwb3YJfNoiolRwgIxg-6tqIw\u002FaG0I1BLFrjmJ3PLt-V3u2MLAaz49ufb-x8hxwoPDBt8",{"url":13992,"width":296,"height":955},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FahDSWjL8fQSisvZE4u8agg\u002FCZmA3q0rnBFfcSe3repgeAC5-TLran4RlAaJhOiIl-TlGqV3OAgTmJ_kQRkfXM-8kiJRZ5pmpw1hHrqCUi5jlbaS2RDwJifrJQq3LRzcHqKrryFNyHLgPNVPvfFwDcYLyipjTezHre4ARgSuZqQa6w\u002FNYS8nNrRJggNPLQQvHJ_oBJqaQQ6MsJW6EmpLY8UvVg",{"url":13994,"width":944,"height":945},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002Fk0qcEV_CSqM-Loj2wy-6yg\u002FFoXW5jRWx6sZSBQAyc36Qtr2zKlCuW4J2J1R4CFsRYV_RsK0V3vaPYEzKqrZvotMn7kyi3gbMxGj4tUuyaYZyCS58IDD9hIG-ESWo7vFZBo2_es8R_GI3fmGMt0dbaZ_Zr-Rg_UWlY53WU8T7AXtQw\u002FV30Hm_KrAmCLx3G3f_pPAFh8dEXDK-uwlBZVyyHEaUY","Luis is an Inbound Professor at HubSpot Academy, located in Colombia. 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Come take the “What Vibe Event Marketer Are You?” quiz and find your energy match.\nLive DJ setting the tone. Exclusive swag + the coolest hats on the floor. Shiny stickers. Come for the beats, stay for the connections — this is where eventprofs at INBOUND get together. Whether you’re here to refuel your strategy, steal some inspo, or just vibe with the right crowd, we’ve got you. No boring name tags. Just bold energy.\n\n*Session reservations required this year. 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In this panel, Jayde Powell talks with social leads from top agencies to reveal how iconic social moments come to life. Hear about the wins, pivots, and fast moves it takes to keep up with culture. They’ll also dive into how agency teams are evolving—through staffing, training, and tools—to support today’s always-on social world. 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Learn how the fastest growing GTM teams use first and third-party signals to identify target customer segments and run personalized campaigns that convert. 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Through a blend of data analysis and human insight, he’s helped scale to 45M+ monthly sessions, grow the content library to more than 3M photos and videos, while strengthening integration with Canva’s 225M+ monthly users.  A curious problem solver at heart, Enrique breaks down complex business challenges into actionable strategies that drive value across the entire user journey.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fenriquehoyos\u002F","2025-07-22T15:57:12.000Z",[17669],{"id":17670,"year":306,"unique_id":17671,"title":17672,"description":17673,"start_date_and_time":2096,"end_date_and_time":17674,"level":17675,"skill_level":526,"location":17676,"livestream":12,"livestream_link":140,"livestream_order":140,"featured":12,"featured_order":140,"related_sessions":17677,"last_modified_time":17678,"registration":128,"session_reservations":128,"reservations_required":128,"registrationCapacityEnable":128,"registrationCapacity":5486,"attachments":17679,"attachments_name":17700,"attachments_thumbnails":554,"also_sponsors":17701,"session_type":17702,"session_marketing":17703,"session_sales":17705,"session_customer_success":17706,"session_culture_trends":17708,"session_gtm_data_systems":17709,"session_revops":17711,"session_hubspot_products":17712,"session_networking":17713,"speakers":17714,"sponsors":17724,"locations":17725,"grid_row_span":153,"grid_row_start":235,"display_date":17726},"recfd0armcnutzy7k","1673791","Beyond Acquisition: Turning Users Into Lifelong Customers","Acquiring customers is only half of the battle — driving early product stickiness is where compounding growth happens.  Discover how to blend quantitative and qualitative data to design experiences that stick: define your value proposition, identify your ”aha moment,” and design an onboarding experience that turns new users into successful customers.  We’ll walk through a real life case study on how Pexels rebuilt their creator (customer) onboarding to grow their community to 300K+ and unlock 3M+ pieces of content. From high-level strategy, to practical tips you can implement immediately.","2025-09-03T19:15:00.000Z",[5481],[5483],[],"2025-09-09T23:28:28.000Z",[17680,17690],{"id":17681,"width":140,"height":140,"url":17682,"filename":17683,"size":17684,"type":326,"thumbnails":17685},"atts73yUjHBeBsmBs","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fsession-attachments\u002FED5_D1_01_Enrique_Hoyos_Beyond_Acquisition_Turning_Users_Into_Lifelong_Customers_Presentation.pdf","ED5_D1_01_Enrique_Hoyos_Beyond_Acquisition_Turning_Users_Into_Lifelong_Customers_Presentation.pdf",14730378,{"small":17686,"large":17688},{"url":17687,"width":330,"height":293},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002F0y8RE6rJJzqj-PP91KlUsg\u002FzPJJNrKB6ZwjBomwBcHlLKT3KdJLalmgZv6bJ9BwkH47GbD_U-7Z2xMHNx66yJMaKAVDJnJuXLy2LUWXgcx21dSf9YqBJxhjE_fVI7z9x5XYmEjsA5nZBw6V9uW3ozl7fYHn6MIFhymUSxyqh3hq-A\u002FnS6Q1aEJ5plkFdW4XijPKtDYo6BY4qxcunarkdDAyAU",{"url":17689,"width":333,"height":296},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002F9k7JODJrgfI0N8wfwDGw5g\u002FweQWImE_Fg0QQM35PYNftaABJSae64ipI_K8uW10dg96y9FaY8ZcI9M9H0fAfI9kKCRYUtNbUG-kgYiU2eP7QW3FCcf7BjLhyDy_mDEgyOgkMgxcA-YU3G3Di_n5uh1nnKFILzWlwELvbAdeC3xoUA\u002FB_RB5hfBz1j98jDpQVSiowFIeao5GGgiPsjZS0U0Csg",{"id":17691,"width":140,"height":140,"url":17692,"filename":17693,"size":17694,"type":326,"thumbnails":17695},"attLuJ0Ue8UTxTPlj","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fsession-attachments\u002FINBOUND_2025_-_ED5_-_Beyond_Acquisition_-_Turning_Users_Into_Lifelong_Customers.pdf","INBOUND_2025 - ED5 - Beyond Acquisition - Turning Users Into Lifelong Customers.pdf",710900,{"small":17696,"large":17698},{"url":17697,"width":330,"height":293},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FUYWeUk7_qPfwcZFDfc3ezA\u002FkwS_MzYxaFN7boex2s4YienKtYQJTyswk054CC4uXO0OUecFzHbrvdPZc28ITnbvGaoYyRCUYl55b8jbzTK1VKBXIhhuRcX_VnF_eiu9xPRlZqaqNm4Bo3GzdOVaAbAIYmgP-OM5ek90r82txZJx7w\u002FppaBdNL4rUFuUrYmso0pG8qVj8TUXSjTKCdIi4Vc-gg",{"url":17699,"width":333,"height":296},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FGMO66qaamQELjfBAedrUJw\u002Fn-NBEB6c3ddwZksMc2b6AeULq3TqqDFhKOZh4pxXnERbo3XzI2MjtSxZm0ZQ7WMr6FwuxuJquvIEQW6xHkckUOCNzuHIRF0IdcrDCbiCnKVzIxf07xAgfe_aUnA1LP--JDQA_E3rigcOyD5u0RfjhQ\u002FTZg9jLtFH-J2MHDBDrg9OsT7sWEUWwMdz8fCI-WI974","Beyond Acquisition: Turning Users Into Lifelong Customers, AI Recaps",[],[],[17704],{"id":3649,"name":3650,"type":1052},[],[17707],{"id":561,"name":562,"type":563},[],[17710],{"id":7474,"name":7475,"type":345},[],[],[],[17715],{"id":17647,"slug":17648,"name":17649,"profile_image":17716,"job_title":17663,"company":17664,"featured":12,"featured_order":140,"bio":17665,"twitter_handle":140,"linkedin_page":17666,"facebook_page":140,"threads_profile":140,"tiktok_channel":140,"speaker_website":140,"last_modified_time":17667,"sessions":17722,"speaker_type":17723},[17717],{"id":17652,"width":285,"height":285,"url":17653,"filename":17654,"size":17655,"type":289,"thumbnails":17718},{"small":17719,"large":17720,"full":17721},{"url":17658,"width":293,"height":293},{"url":17660,"width":296,"height":296},{"url":17662,"width":285,"height":285},[17670],[],[],[],[420,421,1415],[],{"id":17729,"slug":17730,"name":17731,"profile_image":17732,"job_title":9923,"company":17745,"featured":12,"featured_order":140,"bio":17746,"twitter_handle":140,"linkedin_page":17747,"facebook_page":140,"threads_profile":140,"tiktok_channel":140,"speaker_website":17748,"last_modified_time":17749,"sessions":17750,"speaker_type":17854},"recvsomsshn7jgpov","eric-m-bailey","Eric M. 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Bailey.png",1142216,{"small":17739,"large":17741,"full":17743},{"url":17740,"width":293,"height":293},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FtjjKnSWFul30E9I6nlBE_g\u002F0nhNYUSlEYr7YAkuY6ehR0k1Qtl9f9uyQPvY4ZtIgz5jFO5tQGLfTTgQ43Yy6RP7vgISTOwMItLodN-WAEVJyx4zgiOuQxTmXO_npw6Xwnwd1NqHBXkujTSOPdOHFvtJpYO4roSlhh0e9Ptl2y5oqg\u002FjOMXI_B5FMV_03cWKHDwDpAldGrh3yIa5GeAoyF8rmY",{"url":17742,"width":296,"height":296},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FUVEc9-JQgmyA3QGiwpVSAw\u002Fi6QCAnsV_e-rpRvsbq9HokK9wvy2GsPgpgtIzDWwMgYoGSQWshE6mYpglGJ90CQF1vjDuGIldFwaggCefqm8gJwCfAATrp5r6lgoXXMY7BQVti97w2_q82oN_flLhDj5c4KAtpyecBBbUZs43zbzeg\u002FYAED-768dFEAAY6Q4YI_gpBQElCVVAcsZq-Fw3ok6hE",{"url":17744,"width":285,"height":285},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002Ff-Ewo3vJWSkb0lk87ZgsIw\u002F5VReR_c-J1-VUVEMaGj2afBbR38no6xmW4WvHZ3C72q_Qkc-AlhpTohgbW4LrF0mDduAqC0ESWLnpUCfPvRP2my86drxLGDAE_55qJi8qSHcrMSnOgKtnLOpUwWPARd0UMTndG89yNSDQrPMRWKXng\u002FhOtjIi8jmM9SE4bu5U6rSRR5pBKIsHa-QMPKzYPW3-A","Bailey Innovation Group","Eric M. Bailey is the bestselling author and president of Bailey Strategic Innovation Group, one of the fastest-growing human communication consulting firms in the United States. Eric has a unique set of life experiences that includes earning a Master’s Degree in Leadership and Organizational Development from Saint Louis University, helping NFL Pro-Bowler Larry Fitzgerald pet a rhinoceros, doing barrel rolls in an F-16, and chatting with LL Cool J on the campus of Harvard University. Eric believes that no matter what life throws at you theres either a lesson to be learned or a story to be told. 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today.",[3081],[3083],[],"2025-09-09T23:17:18.000Z",[18771,18781],{"id":18772,"width":140,"height":140,"url":18773,"filename":18774,"size":18775,"type":326,"thumbnails":18776},"attgtwukWsQKtZiyD","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fsession-attachments\u002FDD1_D3_02_Evan_Hamilton_Will_Cady_ENCORE_What_Comes_After_Content_Marketing_Presentation.pptx.pdf","DD1_D3_02_Evan_Hamilton_Will_Cady_ENCORE_What_Comes_After_Content_Marketing_Presentation.pptx.pdf",10229855,{"small":18777,"large":18779},{"url":18778,"width":330,"height":293},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775073600000\u002FS3q9VLDD41do9_n0V2LNeQ\u002FxvMStqwYa13mfBYofhP7WGwfMb65XoEtXCN5QPxGvgbkDK7ZaMtcyv1SCqdk945NEj2UyrziYngi3tjYtTlONGaACFUzfhCK0SKYfKx37xx1L113_LMSLAA7DNYNMQo4mAsN5j2gn0VX5hi6kj5jkg\u002FKVCfSMYJcMCrGbtfCD1DaklxiYuWkOYjNIM8anVA60o",{"url":18780,"width":333,"height":296},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775073600000\u002F6fwzLo2ynaEFMi-XuKDNdQ\u002FM2TJPHST3H_Q_EascsfVYF7QpnJuGNA2PMlu8D3T6m6yVcbQfkyenpy8tpscKdtAJCwXqcsCsXygmEHbLjTtmByEfTvrGEmserZKbrQ_JNXBT-XuaPXYpBfeXEP684MpoL_aGILiJoyTfheKhUFNYg\u002FOHosiuPfY3rB2ykjN8yqk0WWkbcbhq3m7kBNxxAo78g",{"id":18782,"width":140,"height":140,"url":18783,"filename":18784,"size":18785,"type":326,"thumbnails":18786},"attnEVhBq8aZ0eLSr","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fsession-attachments\u002FINBOUND_2025_-_DD1_-_ENCORE_-_What_Comes_After_Content_Marketing.pdf","INBOUND_2025 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Go-To-Market","2025-08-27T16:47:09.000Z",[],[],[43117,43118,43119,43120,43121,43122,43123,43124,43125,43126,43127,43128,43129,43130,43133,43134,43135,43136,43137,43138,43139,43140,43141,43142,43143,43144,43145,43146,43147,43148,43149,43150,43153,43154,43155,43156],{"id":3114,"name":3115,"type":1052},{"id":343,"name":344,"type":345},{"id":5211,"name":5212,"type":355},{"id":3758,"name":3759,"type":350},{"id":3517,"name":3518,"type":350},{"id":2376,"name":2377,"type":1052},{"id":33871,"name":33872,"type":355},{"id":1399,"name":1400,"type":355},{"id":348,"name":349,"type":350},{"id":2739,"name":2740,"type":350},{"id":5521,"name":5522,"type":355},{"id":353,"name":354,"type":355},{"id":888,"name":889,"type":890},{"id":43131,"name":43132,"type":2831},"recb3YS84mqQTtWHr","Braindate",{"id":1512,"name":1513,"type":1052},{"id":2517,"name":2518,"type":568},{"id":7474,"name":7475,"type":345},{"id":2823,"name":2824,"type":350},{"id":573,"name":574,"type":355},{"id":895,"name":896,"type":568},{"id":2941,"name":2942,"type":355},{"id":2007,"name":2008,"type":355},{"id":11949,"name":11950,"type":355},{"id":561,"name":562,"type":563},{"id":2002,"name":2003,"type":350},{"id":2131,"name":2132,"type":1052},{"id":5202,"name":5203,"type":890},{"id":2829,"name":2830,"type":2831},{"id":4069,"name":4070,"type":345},{"id":5081,"name":5082,"type":355},{"id":566,"name":567,"type":568},{"id":43151,"name":43152,"type":355},"recuwI8RBgEiRB5Qm","Breeze Intelligence",{"id":3649,"name":3650,"type":1052},{"id":1050,"name":1051,"type":1052},{"id":452,"name":453,"type":345},{"id":2383,"name":2384,"type":568},{"lastUpdatedBy":43158,"folders":43159,"data":43160,"modelId":43164,"query":43165,"published":97,"firstPublished":43166,"testRatio":139,"lastUpdated":43167,"createdDate":43168,"createdBy":43158,"meta":43169,"variations":43171,"name":43161,"id":113,"rev":43172},"cy9X3DS39dP1jXkPQ6ZifxZojCh2",[],{"authorName":43161,"authorImage":43162,"authorDescription":43163},"INBOUND Team","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F017c4d43b73a49f9a38f58d850ca0165","Providing year round news, trends and inspiration from the editorial desk of your favorite immersive experience.","b52948d65bc64d0482d64fa34376398e",[],1708373825626,1708536169423,1708373740204,{"lastPreviewUrl":89,"kind":43170},"data",{},"9av9vtjzuyh",[43174,43423,43585],{"createdDate":43175,"id":43176,"name":43177,"modelId":96,"published":97,"query":43178,"variations":43181,"firstPublished":43182,"previewUrl":43183,"testRatio":139,"screenshot":43184,"createdBy":43158,"lastUpdatedBy":270,"folders":43185,"meta":43186,"lastUpdated":43190,"data":43191,"rev":43422},1775236759867,"d025abfb8992404bb13d53e609c06a87","How to Convince Your Manager to Send You UNBOUND 2026",[43179],{"@type":100,"property":101,"operator":102,"value":43180},"\u002Fblog\u002Fconvince-your-boss-letter",{},1775247152749,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fconvince-your-boss-letter","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F998ec632ce1f4c96a21a5fd7315584b9",[],{"winningTest":140,"componentsUsed":43187,"kind":31,"lastPreviewUrl":43188,"originalContentId":43189,"hasLinks":12,"hasAutosaves":12},{"Hubspot Form Embed":139},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fconvince-your-boss-letter?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects%2CsendPullRequests&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=d025abfb8992404bb13d53e609c06a87&builder.overrides.d025abfb8992404bb13d53e609c06a87=d025abfb8992404bb13d53e609c06a87&builder.options.locale=Default","72570eb826104904ac18c4af70c3fff6",1776224582418,{"inputs":43192,"description":43193,"excerpt":43194,"environment":110,"datePublished":43195,"image":43196,"themeId":12,"title":43197,"author":43198,"category":43199,"imageAltText":43200,"featured":12,"blocks":43201,"url":43180,"state":43419},[],"If you’re having trouble securing tickets to UNBOUND 2026, here’s how you can convince your manager it’s a worthwhile investment for the company. Download our Letter template!","If you’re having trouble securing tickets to UNBOUND 2026, here’s how you can convince your manager it’s a worthwhile investment for the company. Download our letter template!",1775566800000,"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F12c277d06784493da420b781ea430dde","Convince Your Manager to Send You to UNBOUND 2026: Free Letter Template",{"@type":29,"id":113,"model":114},"Announcements","An image of a busy INBOUND event.",[43202,43216,43226,43235,43276,43286,43317,43326,43357,43366,43405,43414],{"@type":120,"@version":121,"id":43203,"meta":43204,"component":43206,"responsiveStyles":43209},"builder-750040981b224dd99f5f8b5ead31ff1e",{"previousId":43205},"builder-c9f441c6dba549f4988515a42e95de77",{"name":124,"options":43207,"isRSC":140},{"text":43208},"\u003Cp>UNBOUND 2026 (formerly INBOUND) is happening September 16–18 in Boston. HubSpot’s flagship event is evolving to reflect how growth works today: more connected, more collaborative, and powered by AI. \u003C\u002Fp>\u003Cp>Growth is no longer linear and the teams that adapt fastest (testing, learning, and evolving in real time)are the ones pulling ahead.\u003C\u002Fp>\u003Cp>UNBOUND is built for that reality. \u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">If you’re ready to attend but need your manager’s approval, we’ll help you make the case. Below, you’ll find a customizable letter template plus the context you need to turn a “maybe” into a confident “yes.”\u003C\u002Fspan>\u003C\u002Fp>",{"large":43210,"small":43215},{"display":43211,"flexDirection":43212,"position":192,"flexShrink":253,"boxSizing":43213,"marginTop":43214,"lineHeight":131,"height":132},"flex","column","border-box","0px",{"marginBottom":193},{"@type":120,"@version":121,"id":43217,"meta":43218,"component":43220,"responsiveStyles":43224},"builder-ae96d675e1c642b7a13136a3fd3e631b",{"previousId":43219},"builder-54acdaf3cfd440c8955346d89d35f27e",{"name":241,"options":43221,"isRSC":140},{"headline":89,"subHead":43222,"embedScript":43223,"excludeDecoration":128,"forceWhite":128},"\u003Cp>\u003Cstrong>Want to bring your leadership team on board?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>Fill in your details to download the Convince Your Manager letter template.\u003C\u002Fp>","\u003Cscript charset=\"utf-8\" type=\"text\u002Fjavascript\" src=\"\u002F\u002Fjs.hsforms.net\u002Fforms\u002Fembed\u002Fv2.js\">\u003C\u002Fscript> \u003Cscript>   hbspt.forms.create({     portalId: \"146726\",     formId: \"1878d759-77db-4912-b155-ca741a6ade19\",     region: \"na1\"   }); \u003C\u002Fscript>",{"large":43225},{"display":43211,"flexDirection":43212,"position":192,"flexShrink":253,"boxSizing":43213,"marginTop":193,"marginBottom":193},{"@type":120,"@version":121,"id":43227,"meta":43228,"component":43230,"responsiveStyles":43233},"builder-b0dd56e2987b438388d8a456e23fd077",{"previousId":43229},"builder-d84b126d606f47e2a8d3ace0a68cca89",{"name":124,"options":43231,"isRSC":128},{"text":43232},"\u003Ch4>Hear What Happens When Your Manager Says “Yes” \u003C\u002Fh4>",{"large":43234},{"lineHeight":131,"height":132},{"@type":120,"@version":121,"id":43236,"meta":43237,"component":43239,"responsiveStyles":43273},"builder-760f36203f104c87bd360cfe7498eccc",{"previousId":43238},"builder-d4b4242504ce444fa133646c4d40913b",{"name":43240,"options":43241,"isRSC":140},"Columns",{"columns":43242,"space":127,"stackColumnsAt":43272},[43243,43257],{"blocks":43244},[43245],{"@type":120,"@version":121,"id":43246,"properties":43247,"meta":43249,"component":43251,"responsiveStyles":43254},"builder-3a910676972746a28c29a80209a280ed",{"id":43248},"manager-ic",{"previousId":43250},"builder-2faa8b4de37a4a32a15768cdf0cff513",{"name":124,"options":43252,"isRSC":128},{"text":43253},"\u003Cp>\u003Cstrong>WATCH: Crystal and Pablo’s Story\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">See how this manager-IC duo attended INBOUND 2025 together, divided and conquered the sessions, and brought back a strategy they could activate immediately.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\"I want him to go get the most out of what he can and me to get the most out of what I can, and then we're gonna come together and figure out what works for us.\" – Crystal Kingsbury, Director of Marketing, Anchor Construction\u003C\u002Fspan>\u003C\u002Fp>",{"large":43255,"small":43256},{"lineHeight":131,"height":132},{"marginTop":193},{"blocks":43258},[43259],{"@type":120,"@version":121,"id":43260,"meta":43261,"component":43263,"responsiveStyles":43267},"builder-ae29755836994abf9dbaa6c93c3ad5c4",{"previousId":43262},"builder-a13d5cb8dfba45ebaf867864c28dcf60",{"name":43264,"options":43265,"isRSC":140},"Custom Code",{"code":43266,"scriptsClientOnly":12},"\u003C!DOCTYPE html>\n\u003Chtml>\n  \u003Chead>\n    \u003Cstyle>\n      html, body {\n        margin: 0;\n        padding: 0;\n      }\n\n      .video-container {\n        width: 100%;\n        max-width: 400px;\n        margin: 0 auto;\n        display: block;\n        line-height: 0;\n      }\n\n      .video-container video {\n        width: 100%;\n        height: auto;\n        display: block;\n      }\n    \u003C\u002Fstyle>\n  \u003C\u002Fhead>\n  \u003Cbody>\n    \u003Cdiv class=\"video-container\">\n      \u003Cvideo controls poster=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FIN26%20CYM%20Both.png\">\n        \u003Csource src=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FIN25_CONVINCE_YOUR_MANAGER_Both_v2_1.mp4\" type=\"video\u002Fmp4\" \u002F>\n      \u003C\u002Fvideo>\n    \u003C\u002Fdiv>\n  \u003C\u002Fbody>\n\u003C\u002Fhtml>\n",{"large":43268,"small":43271},{"position":192,"marginTop":253,"marginBottom":43269,"paddingBottom":43214,"paddingTop":43214,"width":191,"maxWidth":43270},"10px","384px",{"marginTop":193,"marginBottom":193},"tablet",{"large":43274},{"display":43211,"flexDirection":43212,"alignItems":43275,"marginRight":132,"marginLeft":132},"stretch",{"@type":120,"@version":121,"id":43277,"meta":43278,"component":43280,"responsiveStyles":43283},"builder-2cdfa78891dc412d84932beaee2097d6",{"previousId":43279},"builder-bcc153081d524014a186f5cfa0fdf869",{"name":124,"options":43281,"isRSC":140},{"text":43282},"\u003Ch4>Why UNBOUND 2026 is Worth Attending \u003C\u002Fh4>\u003Cp>If you’re wondering whether UNBOUND is worth the time, travel, and team bandwidth, fair question. Here’s the short answer: it’s not just an event. It’s three days designed to stretch your ideas and impact.\u003C\u002Fp>\u003Cp>You’ll get:\u003C\u002Fp>\u003Cul>\u003Cli>Sessions packed with practical insights, real-world case studies, and hands-on learning designed for implementation.\u003C\u002Fli>\u003Cli>Keynotes featuring leaders across AI, business, and growth sharing where things are headed in the next 1–3 years and how to act now.\u003C\u002Fli>\u003Cli>Role, industry, and identity-specific networking debuting on our new show floor activation, \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fintroducing-the-exchanges\" rel=\"noopener noreferrer\" target=\"_blank\">The Exchanges\u003C\u002Fa>, so you can connect with people solving the same challenges.\u003C\u002Fli>\u003Cli>Live HubSpot demos and direct access to the product experts behind the tools you use\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Whether you're here for fresh solutions or future planning, UNBOUND gives you the space and support to do both.\u003C\u002Fp>",{"large":43284,"small":43285},{"lineHeight":131,"height":132},{"marginBottom":193},{"@type":120,"@version":121,"id":43287,"meta":43288,"component":43289,"responsiveStyles":43315},"builder-85699cb669c04e5cb2b9b21ba10e43d0",{"previousId":43236},{"name":43240,"options":43290,"isRSC":140},{"columns":43291,"space":127,"stackColumnsAt":43272},[43292,43304],{"blocks":43293},[43294],{"@type":120,"@version":121,"id":43295,"properties":43296,"meta":43297,"component":43298,"responsiveStyles":43301},"builder-5153a63c1c85415b8200305e690cdb9d",{"id":43248},{"previousId":43250},{"name":124,"options":43299,"isRSC":128},{"text":43300},"\u003Cp>\u003Cstrong>WATCH: What First-Time Attendees Take Away\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Pablo Ayala, content manager at Anchor Construction, shares his journey to becoming a first-time INBOUND attendee, and why he wanted to be there to bring back actionable AI strategies to his team.\u003C\u002Fp>",{"large":43302,"small":43303},{"lineHeight":131,"height":132},{"marginTop":193},{"blocks":43305},[43306],{"@type":120,"@version":121,"id":43307,"meta":43308,"component":43309,"responsiveStyles":43312},"builder-3315a7c6df8d481384ee0beb03fae7ef",{"previousId":43262},{"name":43264,"options":43310,"isRSC":140},{"code":43311,"scriptsClientOnly":12},"\u003C!DOCTYPE html>\n\u003Chtml>\n  \u003Chead>\n    \u003Cstyle>\n      html, body {\n        margin: 0;\n        padding: 0;\n      }\n\n      .video-container {\n        width: 100%;\n        max-width: 400px;\n        margin: 0 auto;\n        display: block;\n        line-height: 0;\n      }\n\n      .video-container video {\n        width: 100%;\n        height: auto;\n        display: block;\n      }\n    \u003C\u002Fstyle>\n  \u003C\u002Fhead>\n  \u003Cbody>\n    \u003Cdiv class=\"video-container\">\n      \u003Cvideo controls poster=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FIN26%20CYM%20Pablo.png\">\n        \u003Csource src=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FIN25_CONVINCE_YOUR_MANAGER_Pablo_v2_1.mp4\" type=\"video\u002Fmp4\" \u002F>\n      \u003C\u002Fvideo>\n    \u003C\u002Fdiv>\n  \u003C\u002Fbody>\n\u003C\u002Fhtml>\n",{"large":43313,"small":43314},{"position":192,"marginTop":43269,"marginBottom":43269,"paddingBottom":43214,"paddingTop":43214,"width":191,"maxWidth":43270},{"marginTop":193,"marginBottom":193},{"large":43316},{"display":43211,"flexDirection":43212,"alignItems":43275,"marginRight":132,"marginLeft":132},{"@type":120,"@version":121,"id":43318,"meta":43319,"component":43321,"responsiveStyles":43324},"builder-c13e3bdb73fc43beb7e60ec18b23804b",{"previousId":43320},"builder-608c6bc4239f4e12bf5f52a381e734b5",{"name":124,"options":43322,"isRSC":140},{"text":43323},"\u003Ch4>What You'll Bring Back\u003C\u002Fh4>\u003Cp>Managers want to know the ROI and UNBOUND delivers it. \u003C\u002Fp>\u003Cp>You’ll return with:\u003C\u002Fp>\u003Cul>\u003Cli>Tactics you can use immediately: From smart frameworks to tested strategies, you’ll leave with tools ready to plug into your day-to-day.\u003C\u002Fli>\u003Cli>Fresh approaches to stuck problems: Hear how peers are solving the same challenges you’re facing, and come home with ideas that work.\u003C\u002Fli>\u003Cli>A network that lasts: You’ll meet smart, generous people you can turn to long after UNBOUND ends.\u003C\u002Fli>\u003Cli>Hands-on learning that goes beyond note-taking: Dive into live product labs, interactive workshops, and sessions built for doing, not just listening.\u003C\u002Fli>\u003C\u002Ful>",{"large":43325},{"lineHeight":131,"height":132},{"@type":120,"@version":121,"id":43327,"meta":43328,"component":43329,"responsiveStyles":43355},"builder-2b6b14dd085a44d296b603727184f9a3",{"previousId":43287},{"name":43240,"options":43330,"isRSC":140},{"columns":43331,"space":235,"stackColumnsAt":43272},[43332,43344],{"blocks":43333},[43334],{"@type":120,"@version":121,"id":43335,"properties":43336,"meta":43337,"component":43338,"responsiveStyles":43341},"builder-fbc5e4988e8e4d9eaba24902be69f10b",{"id":43248},{"previousId":43250},{"name":124,"options":43339,"isRSC":128},{"text":43340},"\u003Cp>\u003Cstrong>WATCH: Why Leaders Say Yes\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Crystal explains how attending with a team member allows for more comprehensive learning, idea sharing, and immediate planning for implementation. See why the 4-time attendee decided to bring her content manager along. \u003C\u002Fp>\u003Cp>\"As a duo, two heads are better than one. He will be at some classes, I'll be at some classes, and we get to have this magical opportunity to bounce things off of each other.\" – Crystal Kingsbury, Director of Marketing, Anchor Construction\u003C\u002Fp>",{"large":43342,"small":43343},{"lineHeight":131,"height":132},{"marginTop":193},{"blocks":43345},[43346],{"@type":120,"@version":121,"id":43347,"meta":43348,"component":43349,"responsiveStyles":43352},"builder-376f83640ffa44368f3a0094099a94b7",{"previousId":43262},{"name":43264,"options":43350,"isRSC":140},{"code":43351,"scriptsClientOnly":12},"\u003C!DOCTYPE html>\n\u003Chtml>\n  \u003Chead>\n    \u003Cstyle>\n      html, body {\n        margin: 0;\n        padding: 0;\n      }\n\n      .video-container {\n        width: 75%;\n        max-width: 400px;\n        margin: 0 auto;\n        display: block;\n        line-height: 0;\n      }\n\n      .video-container video {\n        width: 100%;\n        height: auto;\n        display: block;\n      }\n    \u003C\u002Fstyle>\n  \u003C\u002Fhead>\n  \u003Cbody>\n    \u003Cdiv class=\"video-container\">\n      \u003Cvideo controls poster=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FIN26%20CYM%20Crystal.png\">\n        \u003Csource src=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FIN25_CONVINCE_YOUR_MANAGER_Crystal_v2_1.mp4\" type=\"video\u002Fmp4\" \u002F>\n      \u003C\u002Fvideo>\n    \u003C\u002Fdiv>\n  \u003C\u002Fbody>\n\u003C\u002Fhtml>\n",{"large":43353,"small":43354},{"position":192,"marginTop":43269,"marginBottom":43269,"paddingBottom":43214,"paddingTop":43214,"width":191,"maxWidth":43270},{"marginTop":193,"marginBottom":193},{"large":43356},{"display":43211,"flexDirection":43212,"alignItems":43275,"marginRight":132,"marginLeft":132},{"@type":120,"@version":121,"id":43358,"meta":43359,"component":43361,"responsiveStyles":43364},"builder-8daab79790444f50b0b06cbe0dcb8adb",{"previousId":43360},"builder-6515c504b5064c4ba47a1c7089e59f71",{"name":124,"options":43362,"isRSC":140},{"text":43363},"\u003Ch4>Why UNBOUND is Better with a Team \u003C\u002Fh4>\u003Cp>Here's a pro tip: while attending UNBOUND solo is valuable, bringing your team multiplies the impact exponentially. Instead of trying to relay insights back to your colleagues, imagine experiencing those \"aha moments\" together and strategizing in real-time about how to put what you're learning into play. \u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cstrong>Plus, with a 15% discount for groups of 10 or more\u003C\u002Fstrong>, you can \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fwhy-top-performing-teams-make-inbound-their-annual-strategic-offsite\" rel=\"noopener noreferrer\" target=\"_blank\">transform UNBOUND into a productive team offsite\u003C\u002Fa> with built-in programming. It's professional development and team bonding rolled into one powerful package.\u003C\u002Fp>",{"large":43365},{"lineHeight":131,"height":132},{"@type":120,"@version":121,"id":43367,"meta":43368,"component":43370},"builder-a028cb3f0fb846b782b9cff4bb70bc7e",{"previousId":43369},"builder-bb385d5e8914418fbe530b4773e6d35a",{"name":43240,"options":43371,"isRSC":140},{"columns":43372,"space":2687,"stackColumnsAt":43272,"reverseColumnsWhenStacked":12},[43373,43385,43395],{"blocks":43374},[43375],{"@type":120,"@version":121,"id":43376,"component":43377,"responsiveStyles":43382},"builder-2b7f4d907dd340a783c1e81a083125fe",{"name":179,"options":43378,"isRSC":140},{"image":43379,"backgroundSize":182,"backgroundPosition":183,"lazy":12,"fitContent":128,"aspectRatio":139,"lockAspectRatio":12,"height":43380,"width":43380,"altText":43381},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fc1a581a030724d519544f5c21287d901",1080,"Two women with red lanyards sitting in audience at conference, one holding coffee cup, both smiling and looking engaged",{"large":43383},{"position":192,"width":191,"minHeight":193,"minWidth":193,"overflow":194,"marginBottom":43384,"marginTop":193},"40px",{"blocks":43386},[43387],{"@type":120,"@version":121,"id":43388,"component":43389,"responsiveStyles":43393},"builder-0938c23f4cae4e07a01bb2ffe7ba001b",{"name":179,"options":43390,"isRSC":140},{"image":43391,"backgroundSize":182,"backgroundPosition":183,"lazy":12,"fitContent":128,"aspectRatio":139,"lockAspectRatio":12,"height":43380,"width":43380,"altText":43392},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F3bc56cb400fa40bba30c974448a8b98a","Three women posing for photos in front of large purple 3D letters spelling 'BUNK' at an outdoor event with crowds in background",{"large":43394},{"position":192,"width":191,"minHeight":193,"minWidth":193,"overflow":194,"marginBottom":43384,"marginTop":193},{"blocks":43396},[43397],{"@type":120,"@version":121,"id":43398,"component":43399,"responsiveStyles":43403},"builder-ed6a248e40fa44cc8d0277a15fdcdc21",{"name":179,"options":43400,"isRSC":140},{"image":43401,"backgroundSize":182,"backgroundPosition":183,"lazy":12,"fitContent":128,"aspectRatio":139,"lockAspectRatio":12,"height":43380,"width":43380,"altText":43402},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F4ec1a78c314346a69ae7edb51b6dce62","Business professionals having a meeting in a modern office lounge with wooden furniture, laptops, and glass walls showing other workers in background",{"large":43404},{"position":192,"width":191,"minHeight":193,"minWidth":193,"overflow":194,"marginBottom":43384,"marginTop":193},{"@type":120,"@version":121,"id":43406,"meta":43407,"component":43409,"responsiveStyles":43412},"builder-d548270e5dab4dc0929b8b9e0addea96",{"previousId":43408},"builder-b45ea62411b647449f9906c6db539dba",{"name":124,"options":43410,"isRSC":128},{"text":43411},"\u003Ch4>How to Address Your Manager's Top Concerns \u003C\u002Fh4>\u003Cp>\u003Cstrong>1. \"The budget is tight this year.\"\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>Your response\u003C\u002Fstrong>: UNBOUND replaces multiple line items—courses, hiring consultants, planning offsites—and bundles it into one event. Plus, the sooner we register, the better the ticket pricing and the more hotel block options we'll have access to.\u003C\u002Fp>\u003Cp>\u003Cstrong>2. \"We can't spare the team for three days.\"\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>Your response\u003C\u002Fstrong>: The teams getting the most out of UNBOUND treat it as their strategic planning session. We'll divide and conquer sessions to maximize coverage, and I'll come back with a documented action plan and a knowledge-share for anyone who couldn't attend.\u003C\u002Fp>\u003Cp>\u003Cstrong>3. \"What makes UNBOUND different from other conferences?\"\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>Your response\u003C\u002Fstrong>: UNBOUND combines inspiration with implementation. Where other conferences stop at theory, UNBOUND provides hands-on labs, workshops, and direct access to people who've solved our exact challenges. Plus, we’ll get in-person time with the HubSpot product team, which has direct value for how we use the platform every day.\u003C\u002Fp>\u003Cp>\u003Cstrong>4. \"How do we measure success?\"\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>Your response\u003C\u002Fstrong>: Your response: We'll set clear goals before I go and I'll report back within 30 days on what we learned, what we've implemented, and what's moved. I'll also share a team recap so everyone benefits.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Ch4>Ready to Make the Formal Ask? \u003C\u002Fh4>\u003Cp>We've created a customizable template that helps you build a clear, compelling case for attending UNBOUND 2026. It covers the value, breaks down the costs, and outlines exactly how you'll bring it back to the team.\u003C\u002Fp>\u003Cp>Download it, make it yours, and send it with confidence.\u003C\u002Fp>",{"large":43413},{"lineHeight":131,"height":132},{"id":43415,"@type":120,"tagName":248,"properties":43416,"responsiveStyles":43417},"builder-pixel-ilajj4xdlcc",{"src":250,"aria-hidden":251,"alt":89,"role":252,"width":253,"height":253},{"large":43418},{"height":253,"width":253,"display":256,"opacity":253,"overflow":194,"pointerEvents":257},{"deviceSize":259,"location":43420},{"path":89,"query":43421},{},"1udtdome2r9",{"createdDate":43424,"id":43425,"name":43426,"modelId":96,"published":97,"query":43427,"variations":43430,"firstPublished":43431,"previewUrl":43432,"testRatio":139,"screenshot":43433,"createdBy":270,"lastUpdatedBy":270,"folders":43434,"meta":43435,"lastUpdated":43438,"data":43439,"rev":43422},1774530077023,"d2a6bd5acc214038b94eb5459b1fd097","INBOUND Is Now UNBOUND: Why We’re Evolving the Event ",[43428],{"@type":100,"property":101,"operator":102,"value":43429},"\u002Fblog\u002Finbound-is-now-unbound-why-were-evolving-the-event",{},1775146449510,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Finbound-is-now-unbound-why-were-evolving-the-event","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F251dd74a332843509a6aa69d4f2286e5",[],{"hasLinks":12,"lastPreviewUrl":43436,"kind":31,"componentsUsed":43437,"hasAutosaves":12},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Finbound-is-now-unbound-why-were-evolving-the-event?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects%2CsendPullRequests&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=d2a6bd5acc214038b94eb5459b1fd097&builder.overrides.d2a6bd5acc214038b94eb5459b1fd097=d2a6bd5acc214038b94eb5459b1fd097&builder.options.locale=Default",{"Hubspot Form Embed":139,"Video Embed":139},1776224699005,{"featured":128,"tags":43440,"category":43199,"relatedPosts":43441,"excerpt":43451,"themeId":12,"environment":110,"datePublished":43452,"image":43453,"description":43454,"author":43455,"imageAltText":43456,"title":43457,"blocks":43458,"url":43429,"state":43582},[],[43442,43445,43448],{"post":43443},{"@type":29,"id":43444,"model":262},"40ab3acd8c6a40958c58d45fdea4de82",{"post":43446},{"@type":29,"id":43447,"model":262},"9963d6283a69493a823fe93f4d3ea9c7",{"post":43449},{"@type":29,"id":43450,"model":262},"eeeb42da675b4db582d1b2a80de84e28","After fifteen years, HubSpot’s INBOUND event is becoming: UNBOUND. \n\nThat naturally raises a question. Why change the name at all? Fifteen years is a long time. The world didn't stand still and neither did we.\n\nOver the past several years, we've heard two consistent reactions from the practitioners, marketers, and growth leaders who have made INBOUND what it is. First: deep appreciation for what INBOUND established. Second: recognition that the world it was created for has changed across teams, across technology, and across the customer journey. And so has HubSpot.\n\nThis evolution is our response to that reality. INBOUND is becoming UNBOUND because growth no longer fits within a single framework or function. Today, it covers marketing, sales, service, and operations across the full customer journey in an AI-driven environment. UNBOUND reflects that expanded reality and the mindset required to lead through it.\n\nINBOUND laid the foundation. UNBOUND embraces what growth has become.",1775448000000,"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Ff56674ea95e64b19880a4194b4b255bd","Why is INBOUND changing its name to UNBOUND? After 15 years, HubSpot’s flagship event is entering a new era. Here’s why UNBOUND is what comes next.",{"@type":29,"id":113,"model":114},"UNBOUND ","INBOUND is Now UNBOUND: Why We’re Evolving the Event ",[43459,43467,43473,43480,43520,43528,43565,43573,43577],{"@type":120,"@version":121,"id":43460,"component":43461,"responsiveStyles":43464},"builder-6bd18c0643094be5b6fa02442ff2e004",{"name":124,"options":43462,"isRSC":128},{"text":43463},"\u003Cp>After fifteen years, HubSpot’s INBOUND event is becoming: UNBOUND. \u003C\u002Fp>\u003Cp>That naturally raises a question. Why change the name at all? Fifteen years is a long time. The world didn't stand still and neither did we.\u003C\u002Fp>\u003Cp>Over the past several years, we've heard two consistent reactions from the practitioners, marketers, and growth leaders who have made INBOUND what it is. First: deep appreciation for what INBOUND established. Second: recognition that the world it was created for has changed across teams, across technology, and across the customer journey. And so has HubSpot.\u003C\u002Fp>\u003Cp>This evolution is our response to that reality. INBOUND is becoming UNBOUND because growth no longer fits within a single framework or function. Today, it covers marketing, sales, service, and operations across the full customer journey in an AI-driven environment. UNBOUND reflects that expanded reality and the mindset required to lead through it.\u003C\u002Fp>\u003Cp>INBOUND laid the foundation. UNBOUND embraces what growth has become.\u003Cbr>\u003C\u002Fp>",{"large":43465,"small":43466},{"lineHeight":131,"height":132},{"marginTop":193,"marginBottom":193},{"@type":120,"@version":121,"id":43468,"component":43469},"builder-1e669f69dd724a359dd88b256a71b09d",{"name":43470,"options":43471,"isRSC":140},"Video Embed",{"videoEmbedCode":43472},"\u003Ciframe width=\"1335\" height=\"751\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FEc2noFcVGLc?si=YKM0cPjIShM4lLQo\"\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>",{"@type":120,"@version":121,"id":43474,"component":43475,"responsiveStyles":43478},"builder-8e6390bdd52845918573e28a62ff1ce8",{"name":124,"options":43476,"isRSC":128},{"text":43477},"\u003Ch4>\u003Cspan style=\"font-size: 30px; letter-spacing: 0px;\">What INBOUND Built\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">Before diving into the change, it’s worth being clear about what isn’t changing.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">INBOUND helped define a generation of marketing. It championed simple, powerful principles: earn attention by creating value, build trust before asking for anything, and put the customer first. That philosophy reshaped how companies approached content, demand generation, and customer relationships.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">It also brought together a global community of practitioners (marketers, founders, operators) who learned from one another and applied those ideas inside their businesses. That legacy still matters, the principles still apply, and our community remains at the center of everything.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">UNBOUND will carry that groundwork further.\u003Cbr>\u003Cbr>\u003C\u002Fp>\u003Ch4 style=\"font-size: 30px; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">A New Era of Growth\u003C\u002Fh4>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">What has changed is the context in which companies grow and the mindset needed to keep pace. Sales, marketing, service, and operations work as one connected system; traffic patterns are less predictable. Buyers now discover through AI before they click. Intent is higher and journeys are nonlinear. Experimentation cycles move faster than what any annual plan can account for. \u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">At the same time, HubSpot has evolved from a marketing platform into a full agentic customer platform. Our customers don’t just lead marketing teams, they lead revenue organizations and own the entire customer experience.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">The name INBOUND was rooted in a specific marketing methodology but growth today spans the full customer journey. It requires coordination across functions, is powered by AI and context, and driven by constant iteration.\u003C\u002Fp>\u003Cspan style=\"font-weight: 300; letter-spacing: 0.32px;\">As the scope of what HubSpot customers manage has widened, the event needed to address that too.\u003C\u002Fspan>",{"large":43479},{"lineHeight":131,"height":132},{"@type":120,"@version":121,"id":43481,"meta":43482,"component":43484},"builder-6ed8c592b38749f58a4500b432e94bf6",{"previousId":43483},"builder-f7355e9fea6d4e888273ff52af35918a",{"name":43240,"options":43485,"isRSC":128},{"columns":43486,"space":2687,"stackColumnsAt":43272,"reverseColumnsWhenStacked":12},[43487,43498,43509],{"blocks":43488},[43489],{"@type":120,"@version":121,"id":43490,"component":43491,"responsiveStyles":43495},"builder-ce478318d858405daeb7216375c97e56",{"name":179,"options":43492,"isRSC":140},{"image":43493,"backgroundSize":182,"backgroundPosition":183,"lazy":12,"fitContent":128,"aspectRatio":139,"lockAspectRatio":12,"height":43380,"width":43380,"altText":43494},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fd49ed7a732b44e32bcf374e2c440c5db","Man in green checkered shirt with lanyard gesturing while speaking to woman at table with pink materials in office setting",{"large":43496,"small":43497},{"position":192,"width":191,"minHeight":193,"minWidth":193,"overflow":194},{"marginTop":43269,"marginBottom":43269},{"blocks":43499},[43500],{"@type":120,"@version":121,"id":43501,"component":43502,"responsiveStyles":43506},"builder-d586bc8fc16a4ef793e9040265f61f18",{"name":179,"options":43503,"isRSC":140},{"image":43504,"backgroundSize":182,"backgroundPosition":183,"lazy":12,"fitContent":128,"aspectRatio":139,"lockAspectRatio":12,"height":43380,"width":43380,"altText":43505},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fdfb58a63be044d2886d59a58c54c5cc1","Two people standing in a colorful illuminated circular archway installation with orange, red, and purple LED lighting",{"large":43507,"small":43508},{"position":192,"width":191,"minHeight":193,"minWidth":193,"overflow":194},{"marginTop":43269,"marginBottom":43269},{"blocks":43510},[43511],{"@type":120,"@version":121,"id":43512,"component":43513,"responsiveStyles":43517},"builder-6cb2261b5b354f218e40b269dd2f4e9b",{"name":179,"options":43514,"isRSC":140},{"image":43515,"backgroundSize":182,"backgroundPosition":183,"lazy":12,"fitContent":128,"aspectRatio":139,"lockAspectRatio":12,"height":43380,"width":43380,"altText":43516},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F3ff9d2029b5b4ee19a9c87e2f32b91b0","Three women with conference badges sitting together and chatting in an auditorium filled with attendees",{"large":43518,"small":43519},{"position":192,"width":191,"minHeight":193,"minWidth":193,"overflow":194},{"marginTop":43269,"marginBottom":43269},{"@type":120,"@version":121,"id":43521,"component":43522,"responsiveStyles":43525},"builder-3078491a1bfe4e6885c1dcedc9b88577",{"name":124,"options":43523,"isRSC":128},{"text":43524},"\u003Ch4>\u003Cspan>Why UNBOUND?\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp>UNBOUND signals more than a name change or a conference. It reflects how modern growth leaders actually think across teams, channels, and the entire customer journey.\u003C\u002Fp>\u003Cp>The connection to INBOUND is intentional. One letter change reflects fifteen years of learning and iteration. The foundation was strong and now we're extending what INBOUND started.\u003C\u002Fp>\u003Cp>UNBOUND is not a new methodology. It’s a mindset.\u003C\u002Fp>\u003Cp>To be UNBOUND is to be expansive: free from unnecessary constraints and always pushing beyond what once defined growth. It’s to move beyond rigid funnels, siloed ownership, and static playbooks.\u003C\u002Fp>\u003Cp>Growth today demands that freedom.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Ch4>What This Means for Our Community\u003C\u002Fh4>\u003Cp>If you grew your career during the INBOUND era, this moment should feel familiar. Fifteen years ago, you embraced a new way of thinking about growth. That instinct to adapt when the environment shifts is the same instinct behind this change.\u003C\u002Fp>\u003Cp>Nothing you built is being undone; the principles still stand, the relationships still matter, and the foundation is still here.\u003C\u002Fp>\u003Cp>What’s different is the landscape around it and UNBOUND is designed for the environment you’re stepping into now: \u003C\u002Fp>\u003Cul>\u003Cli>How teams are integrating AI responsibly\u003C\u002Fli>\u003Cli>How companies are rethinking their playbooks\u003C\u002Fli>\u003Cli>How go-to-market functions are aligning\u003C\u002Fli>\u003Cli>How experimentation replaces rigid planning\u003C\u002Fli>\u003C\u002Ful>\u003Cp>UNBOUND is created for a world where growth is interconnected, iterative, and marked by constant change.\u003Cbr>\u003Cbr>\u003C\u002Fp>\u003Ch4>What Comes Next\u003C\u002Fh4>\u003Cp>What INBOUND created over fifteen years—the trust, the relationships, the shared commitment to growth done well—doesn't go away. It comes with us.\u003C\u002Fp>\u003Cp>UNBOUND is our commitment to what this community has always believed: that the best way to grow a business is to keep learning, keep adapting, and keep putting people at the center of it.\u003C\u002Fp>\u003Cp>We're just getting started. Ready to be unstoppable? Welcome to UNBOUND.\u003C\u002Fp>",{"large":43526,"small":43527},{"lineHeight":131,"height":132},{"marginTop":193,"marginBottom":193},{"@type":120,"@version":121,"id":43483,"component":43529},{"name":43240,"options":43530,"isRSC":128},{"columns":43531,"space":2687,"stackColumnsAt":43272,"reverseColumnsWhenStacked":12},[43532,43543,43554],{"blocks":43533},[43534],{"@type":120,"@version":121,"id":43535,"component":43536,"responsiveStyles":43540},"builder-dc452c55ab4c47ce8a104af1a5752590",{"name":179,"options":43537,"isRSC":140},{"image":43538,"backgroundSize":182,"backgroundPosition":183,"lazy":12,"fitContent":128,"aspectRatio":139,"lockAspectRatio":12,"height":43380,"width":43380,"altText":43539},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F75cc72a00a124e9c89dde213f596077b","Three conference attendees wearing name badges applauding while seated in an auditorium, with more audience members visible in background",{"large":43541,"small":43542},{"position":192,"width":191,"minHeight":193,"minWidth":193,"overflow":194},{"marginTop":43269,"marginBottom":43269},{"blocks":43544},[43545],{"@type":120,"@version":121,"id":43546,"component":43547,"responsiveStyles":43551},"builder-3bea63c85e574e6fb83d232ccdc23077",{"name":179,"options":43548,"isRSC":140},{"image":43549,"backgroundSize":182,"backgroundPosition":183,"lazy":12,"fitContent":128,"aspectRatio":139,"lockAspectRatio":12,"height":43380,"width":43380,"altText":43550},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fc90a8e3e267f47e5b3be95c3e32caff7","Two people having a business meeting at a white round table in a purple-carpeted conference space with other attendees in background",{"large":43552,"small":43553},{"position":192,"width":191,"minHeight":193,"minWidth":193,"overflow":194},{"marginTop":43269,"marginBottom":43269},{"blocks":43555},[43556],{"@type":120,"@version":121,"id":43557,"component":43558,"responsiveStyles":43562},"builder-904d9eb30c9e406c9a319c2370c18b0b",{"name":179,"options":43559,"isRSC":140},{"image":43560,"backgroundSize":182,"backgroundPosition":183,"lazy":12,"fitContent":128,"aspectRatio":139,"lockAspectRatio":12,"height":43380,"width":43380,"altText":43561},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F7991eaafbfeb43fbabd4e0ba1c9e8b93","A smiling woman in a white shirt holds up her phone to record while sitting in an audience at what appears to be an event or conference",{"large":43563,"small":43564},{"position":192,"width":191,"minHeight":193,"minWidth":193,"overflow":194},{"marginTop":43269,"marginBottom":43269},{"@type":120,"@version":121,"id":43566,"component":43567,"responsiveStyles":43570},"builder-d38fcfb5745e47e6bfcf94848097ea89",{"name":124,"options":43568,"isRSC":128},{"text":43569},"\u003Ch6>\u003Cstrong>FAQs\u003C\u002Fstrong>\u003C\u002Fh6>\u003Cp>\u003Cstrong>Why is INBOUND changing its name to UNBOUND?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>INBOUND is becoming UNBOUND because the event and the community it serves have grown beyond what the original name conveyed. INBOUND began around a specific marketing methodology at a specific moment in marketing history. That methodology still matters, but growth today spans the entire customer journey: marketing, sales, service, RevOps, and AI-powered experimentation. UNBOUND reflects that expanded reality. \u003C\u002Fp>\u003Cp>\u003Cstrong>I’m already registered for INBOUND. Do I need to do anything?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>No, you’re all set! Your registration carries over automatically to UNBOUND. Everything you’ve signed up for remains the same; no action needed on your part.\u003C\u002Fp>\u003Cp>\u003Cstrong>Is UNBOUND the same event as INBOUND?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>It’s the same community with the same values, but with a bigger vision. UNBOUND is the next chapter of INBOUND, carrying forward fifteen years of practitioner-first learning and aligning with how modern growth leaders actually work. The programming, the people, and the commitment to substantive, actionable content all continue.\u003C\u002Fp>\u003Cp>\u003Cstrong>Why \"UNBOUND\" specifically?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>The name is intentional on multiple levels. The phonetic connection to INBOUND signals continuity and the word itself captures how growth works today: less constrained by single-channel funnels or siloed teams, more interconnected, iterative, and adaptive. To be unbound is to grow without limits and to adopt a way of thinking that isn’t defined by how things used to work, but by where growth is headed.\u003C\u002Fp>\u003Cp>\u003Cstrong>What's changing about the event experience?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>UNBOUND takes a limitless approach to growth and turns it into practical strategies modern teams can apply immediately. Expect sessions built around tested playbooks, real-world AI use cases, and clear examples of how marketing, sales, and service teams are driving results together.\u003C\u002Fp>\u003Cp>\u003Cstrong>I've attended INBOUND for years. Is this still for me?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Absolutely. INBOUND attracted people who were willing to rethink how growth works. That same spirit carries forward in UNBOUND, a broader, more expansive way of approaching what’s next.\u003C\u002Fp>\u003Cp>\u003Cstrong>Wait—are you really just changing one letter?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Yes. And it's intentional. The phonetic bridge back to INBOUND is by design to show that this is a continuation of 15 years of learning and iteration. We're extending what INBOUND started and building forward.\u003C\u002Fp>",{"large":43571,"small":43572},{"lineHeight":131,"height":132},{"marginTop":193,"marginBottom":193},{"@type":120,"@version":121,"id":43574,"component":43575},"builder-ccfc231e3bfc46fe85301f509c56561c",{"name":241,"options":43576,"isRSC":140},{"headline":89,"subHead":243,"embedScript":244,"forceWhite":128},{"id":43578,"@type":120,"tagName":248,"properties":43579,"responsiveStyles":43580},"builder-pixel-iw1mrmu5d3",{"src":250,"aria-hidden":251,"alt":89,"role":252,"width":253,"height":253},{"large":43581},{"height":253,"width":253,"display":256,"opacity":253,"overflow":194,"pointerEvents":257},{"deviceSize":259,"location":43583},{"path":89,"query":43584},{},{"createdDate":43586,"id":43444,"name":43587,"modelId":96,"published":97,"stageModifiedSincePublish":12,"query":43588,"data":43591,"variations":43795,"lastUpdated":43796,"firstPublished":43797,"previewUrl":43798,"testRatio":139,"screenshot":43799,"createdBy":270,"lastUpdatedBy":270,"folders":43800,"meta":43801,"rev":43422},1774539166080,"Find Your People at UNBOUND 2026: Introducing The Exchanges",[43589],{"@type":100,"property":101,"operator":102,"value":43590},"\u002Fblog\u002Fintroducing-the-exchanges",{"datePublished":43592,"imageAltText":43593,"tags":43594,"title":43587,"author":43596,"environment":110,"themeId":12,"image":43597,"description":43598,"category":43199,"excerpt":43599,"blocks":43600,"url":43590,"state":43792},1774929600000,"INBOUND attendees networking",[43595],"Networking",{"@type":29,"id":113,"model":114},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F81d3f391e372415e8ea2528f1b231ef8","Discover The Exchanges, a new networking experience at UNBOUND 2026 designed to help you connect through role, industry, and identity.","For many attendees, the most valuable part of UNBOUND isn’t just what they learn—it’s who they meet. With 13,000+ attendees from across industries, roles, and backgrounds, the opportunity to meet the right people is unmatched.\n\nBut as the event continues to grow, so does the challenge of making those connections feel meaningful and personal. That’s why, for 2026, we’re introducing a new approach to networking designed to help every attendee find their place.",[43601,43608,43646,43654,43695,43704,43743,43751,43761,43769,43780,43787],{"@type":120,"@version":121,"id":43602,"component":43603,"responsiveStyles":43606},"builder-df75bff4584b4614a8964b3891ab3043",{"name":124,"options":43604,"isRSC":128},{"text":43605},"\u003Cp>For many attendees, the most valuable part of UNBOUND isn’t just what they learn, it’s who they meet. With 13,000+ attendees from across industries, roles, and backgrounds, the opportunity to meet the right people is unmatched. \u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: inherit;\">But as the event continues to grow, so does the challenge of making those connections feel real and personal. That’s why, for 2026, we’re introducing a new approach to networking designed to help every attendee find their place.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Ch4>What Are The Exchanges at UNBOUND 2026?\u003C\u002Fh4>\u003Cp>The Exchanges are a new networking experience at UNBOUND 2026. Meet our dedicated destination on the show floor helping attendees connect through shared roles, industries, and identities.\u003C\u002Fp>\u003Cp>Instead of relying on scheduled Meetups alone, The Exchanges create always-on environments where relationships form naturally throughout the day.\u003C\u002Fp>\u003Cp>Inside The Exchanges, you’ll find:\u003C\u002Fp>\u003Cul>\u003Cli>Settings made for conversation, not just attendance\u003C\u002Fli>\u003Cli>Interactive, experiential elements that get people talking\u003C\u002Fli>\u003Cli>Curated moments layered into a continuous, come-and-go experience\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Think of it as your home base for networking at UNBOUND. It’s a place you can return to between sessions, after a keynote, or whenever you’re ready to meet someone new.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Ch4>Three Ways to Network and Find Your Community at UNBOUND\u003C\u002Fh4>\u003Cp>At the center of The Exchanges are three distinct areas, each built around a different way people come together.\u003C\u002Fp>\u003Cp>\u003Cstrong>The Sync (Role-Based Communities)\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>The Sync is where you meet with people who do what you do. Whether you’re a marketer, sales leader, RevOps pro, customer success manager, or founder, this space brings together professionals navigating similar day-to-day challenges.\u003C\u002Fp>\u003Cp>Here, conversations move quickly from introductions to insights:\u003C\u002Fp>\u003Cul>\u003Cli>What’s working right now\u003C\u002Fli>\u003Cli>What’s changing in your role\u003C\u002Fli>\u003Cli>What you’re testing next\u003C\u002Fli>\u003C\u002Ful>\u003Cp>If you’ve ever wanted to skip the small talk and get straight to honest peer conversations, The Sync is your place.\u003C\u002Fp>",{"large":43607},{"lineHeight":131,"height":132},{"@type":120,"@version":121,"id":43609,"component":43610},"builder-122a21ad43954b05a583d8c1ef7e3de9",{"name":43240,"options":43611,"isRSC":128},{"columns":43612,"space":2687,"stackColumnsAt":43272,"reverseColumnsWhenStacked":12},[43613,43624,43635],{"blocks":43614},[43615],{"@type":120,"@version":121,"id":43616,"component":43617,"responsiveStyles":43621},"builder-ce0d3df2067f4d4890088672bc23ab4b",{"name":179,"options":43618,"isRSC":140},{"image":43619,"backgroundSize":182,"backgroundPosition":183,"lazy":12,"fitContent":128,"aspectRatio":139,"lockAspectRatio":12,"height":43380,"width":43380,"altText":43620},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fc5d50aa0f21b42549863430df360c4e7","Two men having a conversation at a wooden table in what appears to be a modern café or co-working space, with promotional text visible",{"large":43622,"small":43623},{"position":192,"width":191,"minHeight":193,"minWidth":193,"overflow":194},{"marginTop":43269,"marginBottom":43269},{"blocks":43625},[43626],{"@type":120,"@version":121,"id":43627,"component":43628,"responsiveStyles":43632},"builder-eeaf91891c6e4c8d82e0715f4ee0ecd8",{"name":179,"options":43629,"isRSC":140},{"image":43630,"backgroundSize":182,"backgroundPosition":183,"lazy":12,"fitContent":128,"aspectRatio":139,"lockAspectRatio":12,"height":43380,"width":43380,"altText":43631},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F82ed08fdc8354a7dbba3d84efda4d448","People networking at a trade show or conference, standing around white tables in a modern venue with colorful booth displays",{"large":43633,"small":43634},{"position":192,"width":191,"minHeight":193,"minWidth":193,"overflow":194},{"marginTop":43269,"marginBottom":43269},{"blocks":43636},[43637],{"@type":120,"@version":121,"id":43638,"component":43639,"responsiveStyles":43643},"builder-d1adfbbf14204ffaa19ab4aee8a941a1",{"name":179,"options":43640,"isRSC":140},{"image":43641,"backgroundSize":182,"backgroundPosition":183,"lazy":12,"fitContent":128,"aspectRatio":139,"lockAspectRatio":12,"height":43380,"width":43380,"altText":43642},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F9771856ce459451eb9e1657b6a1e94fe","Four people sitting on white cylindrical seats at a conference or trade show, having a casual conversation in a modern venue",{"large":43644,"small":43645},{"position":192,"width":191,"minHeight":193,"minWidth":193,"overflow":194},{"marginTop":43269,"marginBottom":43269},{"@type":120,"@version":121,"id":43647,"component":43648,"responsiveStyles":43651},"builder-17ca65fae1b940f19fe18ebfa1ef1561",{"name":124,"options":43649,"isRSC":128},{"text":43650},"\u003Cp>\u003Cstrong>The Sector (Industry-Based Communities)\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>The Sector is where you talk shop with people in your world. From SaaS and healthcare to finance, manufacturing, and beyond, it’s built for industry-specific connection.\u003C\u002Fp>\u003Cp>Because while great ideas can come from anywhere, context matters.\u003C\u002Fp>\u003Cp>Inside The Sector, you’ll find discussions grounded in:\u003C\u002Fp>\u003Cul>\u003Cli>Shared market challenges\u003C\u002Fli>\u003Cli>Industry trends and shifts\u003C\u002Fli>\u003Cli>Real-world applications of strategy\u003C\u002Fli>\u003C\u002Ful>\u003Cp>It’s where your industry comes to life through the people building it.\u003C\u002Fp>",{"large":43652,"small":43653},{"lineHeight":131,"height":132},{"marginTop":193,"marginBottom":193},{"@type":120,"@version":121,"id":43655,"meta":43656,"component":43657},"builder-332f7b2ad40a49eb9393818c626ab8ca",{"previousId":43609},{"name":43240,"options":43658,"isRSC":128},{"columns":43659,"space":2687,"stackColumnsAt":43272,"reverseColumnsWhenStacked":12},[43660,43671,43683],{"blocks":43661},[43662],{"@type":120,"@version":121,"id":43663,"component":43664,"responsiveStyles":43668},"builder-83db70bc8c6c4be49b928d9a1b4972f1",{"name":179,"options":43665,"isRSC":140},{"image":43666,"backgroundSize":182,"backgroundPosition":183,"lazy":12,"fitContent":128,"aspectRatio":139,"lockAspectRatio":12,"height":43380,"width":43380,"altText":43667},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F2d7270dcbf4a4da582a8df620e9b25f7","Group of professionals in business attire having a discussion while seated in wicker chairs at a trade show or conference",{"large":43669,"small":43670},{"position":192,"width":191,"minHeight":193,"minWidth":193,"overflow":194},{"marginTop":43269,"marginBottom":43269},{"blocks":43672,"width":43682},[43673],{"@type":120,"@version":121,"id":43674,"component":43675,"responsiveStyles":43679},"builder-ca1d1d440f2e43dcac26a2aec696ba6c",{"name":179,"options":43676,"isRSC":140},{"image":43677,"backgroundSize":182,"backgroundPosition":183,"lazy":12,"fitContent":128,"aspectRatio":139,"lockAspectRatio":12,"height":43380,"width":43380,"altText":43678},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F1ae5168563c840a2b818f133943000b8","Two people having a conversation at what appears to be a conference or event, with the woman holding papers and both wearing lanyards",{"large":43680,"small":43681},{"position":192,"width":191,"minHeight":193,"minWidth":193,"overflow":194},{"marginTop":43269,"marginBottom":43269},33.333,{"blocks":43684,"width":43694},[43685],{"@type":120,"@version":121,"id":43686,"component":43687,"responsiveStyles":43691},"builder-63a7b429a00145f8a248713cd91662ad",{"name":179,"options":43688,"isRSC":140},{"image":43689,"backgroundSize":182,"backgroundPosition":183,"lazy":12,"fitContent":128,"aspectRatio":139,"lockAspectRatio":12,"height":43380,"width":43380,"altText":43690},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F724cb22c59fa44f48865d7f6df34f4a2","Busy conference or trade show with people networking around a white table with drinks and promotional materials",{"large":43692,"small":43693},{"position":192,"width":191,"minHeight":193,"minWidth":193,"overflow":194},{"marginTop":43269,"marginBottom":43269},33.334,{"@type":120,"@version":121,"id":43696,"meta":43697,"component":43698,"responsiveStyles":43701},"builder-719d9674ef02435f9eefb86f42802e6d",{"previousId":43647},{"name":124,"options":43699,"isRSC":128},{"text":43700},"\u003Cp>\u003Cstrong>The Spot (Identity-Based Communities)\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>The Spot has long been a meaningful part of INBOUND—a space centered around identity-based communities that create room for dialogue beyond the day-to-day of work.\u003C\u002Fp>\u003Cp>In 2026, that foundation remains but the experience expands.\u003C\u002Fp>\u003Cp>The Spot is evolving from a series of moments into a format fit for deeper, more continuous engagement. Attendees can return to The Spot whenever they’re ready to engage, reflect, or meet someone new.\u003C\u002Fp>\u003Cp>This next chapter builds on what attendees have loved, while introducing:\u003C\u002Fp>\u003Cul>\u003Cli>More ways to participate and interact\u003C\u002Fli>\u003Cli>More opportunities for spontaneous exchange\u003C\u002Fli>\u003Cli>More room for community to take shape in real time\u003C\u002Fli>\u003C\u002Ful>\u003Cp>It’s a space you can belong to throughout the entire UNBOUND experience.\u003C\u002Fp>",{"large":43702,"small":43703},{"lineHeight":131,"height":132},{"marginTop":193,"marginBottom":193},{"@type":120,"@version":121,"id":43705,"meta":43706,"component":43707},"builder-121af32206ff475abe36ad7860fb5a8c",{"previousId":43655},{"name":43240,"options":43708,"isRSC":128},{"columns":43709,"space":2687,"stackColumnsAt":43272,"reverseColumnsWhenStacked":12},[43710,43721,43732],{"blocks":43711},[43712],{"@type":120,"@version":121,"id":43713,"component":43714,"responsiveStyles":43718},"builder-ee18dfc1e00f4c40a10b441f668ab6d0",{"name":179,"options":43715,"isRSC":140},{"image":43716,"backgroundSize":182,"backgroundPosition":183,"lazy":12,"fitContent":128,"aspectRatio":139,"lockAspectRatio":12,"height":43380,"width":43380,"altText":43717},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F4fa81ecaf5914b9998e3c314c3668120","Smiling woman in orange blazer and glasses at a booth or table, engaging with visitors at what appears to be a conference or event",{"large":43719,"small":43720},{"position":192,"width":191,"minHeight":193,"minWidth":193,"overflow":194},{"marginTop":43269,"marginBottom":43269},{"blocks":43722,"width":43682},[43723],{"@type":120,"@version":121,"id":43724,"component":43725,"responsiveStyles":43729},"builder-32d6faa799d44398a2e4588eb7ad76c9",{"name":179,"options":43726,"isRSC":140},{"image":43727,"backgroundSize":182,"backgroundPosition":183,"lazy":12,"fitContent":128,"aspectRatio":139,"lockAspectRatio":12,"height":43380,"width":43380,"altText":43728},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F46a0413c665b4582b9c6b03020336c9f","People socializing at tables in a modern restaurant or cafe with tropical wallpaper and mid-century modern furniture",{"large":43730,"small":43731},{"position":192,"width":191,"minHeight":193,"minWidth":193,"overflow":194},{"marginTop":43269,"marginBottom":43269},{"blocks":43733,"width":43694},[43734],{"@type":120,"@version":121,"id":43735,"component":43736,"responsiveStyles":43740},"builder-444837e2b35a432898c41c6f190008a4",{"name":179,"options":43737,"isRSC":140},{"image":43738,"backgroundSize":182,"backgroundPosition":183,"lazy":12,"fitContent":128,"aspectRatio":139,"lockAspectRatio":12,"height":43380,"width":43380,"altText":43739},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F2ea40c7f7a8e48acb6a15b0b019a49c8","Three women wearing red lanyards collaborate around a table covered with colorful papers and materials at a conference or workshop event",{"large":43741,"small":43742},{"position":192,"width":191,"minHeight":193,"minWidth":193,"overflow":194},{"marginTop":43269,"marginBottom":43269},{"@type":120,"@version":121,"id":43744,"component":43745,"responsiveStyles":43748},"builder-4b7410e6000144558dfa252c58c7c3e9",{"name":124,"options":43746,"isRSC":128},{"text":43747},"\u003Ch4>From Meetups to a More Dynamic Experience\u003C\u002Fh4>\u003Cp>If you’ve attended INBOUND before, you might be familiar with Meetups: scheduled networking moments designed to bring communities together around shared roles, industries, or identities.\u003C\u002Fp>\u003Cp>Those are growing alongside our new event experience.\u003C\u002Fp>\u003Cp>Meetups will now live within all three Exchanges: The Sync, The Sector, and The Spot. Each space will shift between more active, facilitated moments and more open, conversational environments, depending on the programming.\u003C\u002Fp>\u003Cp>This means you can:\u003C\u002Fp>\u003Cul>\u003Cli>Join a curated Meetup when it’s happening\u003C\u002Fli>\u003Cli>Stay and continue the dialogue after it ends\u003C\u002Fli>\u003Cli>Or drop in anytime to connect more casually\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Instead of existing as standalone sessions, Meetups are now woven into the fabric of The Exchanges, creating a flow between structured moments and open-ended ones.\u003C\u002Fp>\u003Cp>The result is networking that feels less like a schedule to follow and more like a space to be part of.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Ch4>Why Networking at UNBOUND is Evolving\u003C\u002Fh4>\u003Cp>Networking has always been core to UNBOUND. But the way people connect has changed.\u003C\u002Fp>\u003Cp>Today’s attendees aren’t looking for more calendar blocks. 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