[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"redirects:L2Jsb2cvaW4tY3VsdHVyZS1tYXJrZXRpbmctZXhwbGFpbmVkLWhvdy10d28td29tZW4tYXJlLXJlZGVmaW5pbmctc3BvcnRzLWZhbmRvbQ==":3,"all-global-data":4,"page:L2Jsb2cvaW4tY3VsdHVyZS1tYXJrZXRpbmctZXhwbGFpbmVkLWhvdy10d28td29tZW4tYXJlLXJlZGVmaW5pbmctc3BvcnRzLWZhbmRvbQ==":92,"blogs:featured":217,"getAuthor-ea7f9b0a4be34ff8a5acace0c10cf8fa":858,"speaker-null":873,"session-null":43759},{},{"data":5},{"footerData":6,"header":34,"announcementBannerText":69,"socials":70,"environment":86,"newsletter":87},{"footerLinks":7,"newsletterSubText":25,"cta":26},[8,13,17,21],{"id":9,"label":10,"url":11,"priority":12},"307878257","Privacy Policy"," https:\u002F\u002Flegal.hubspot.com\u002Fprivacy-policy?hubs_content=www.hubspot.com\u002F&hubs_content-cta=Privacy%20Policy&_gl=1*atai5b*_ga*NjU0NzI3ODUwLjE2OTc1NTYxODA.*_ga_LXTM6CQ0XK*MTcxMDk0OTkyNi4zMy4xLjE3MTA5NDk5MjcuNTkuMC4w",false,{"id":14,"label":15,"url":16,"priority":12},"-697432171","Website Terms of Use","https:\u002F\u002Flegal.hubspot.com\u002Fwebsite-terms-of-use",{"id":18,"label":19,"url":20,"priority":12},"-1027445700","Terms & Conditions","http:\u002F\u002Flegal.hubspot.com\u002Funbound-2026",{"id":22,"label":23,"url":24,"priority":12},"-2018023638","Code of Conduct","https:\u002F\u002Fhelp.unbound.com\u002Funbound-code-of-conduct","\u003Cp>Stay ahead of what’s next.\u003C\u002Fp>\u003Cp>Get first access to INBOUND news and updates.\u003C\u002Fp>",{"title":27,"shortLabel":27,"page":28,"label":32,"url":33},"Register",{"@type":29,"id":30,"model":31},"@builder.io\u002Fcore:Reference","094aed3e7b8b4d5dac6b0aeb6fc898a8","page","Register Now","\u002Fregister",{"logo":35,"menu":36,"logoAltText":68},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fa1011aa26b104c4ebcfe37e87247da55",[37,39,48,53,58,63],{"id":38,"label":27,"url":33,"priority":12},"-691227006",{"id":40,"label":41,"url":42,"priority":12,"subitems":43},"1252493492","Agenda & Speakers","\u002Fagenda-speakers",[44],{"id":45,"label":46,"url":47},"-1738856821","2025 Archive","\u002F2025-sessions",{"id":49,"label":50,"url":51,"priority":12,"subitems":52},"567769549","Become a Sponsor","\u002Fsponsors",[],{"id":54,"label":55,"url":56,"priority":12,"subitems":57},"1561500735","Blog","\u002Fblog",[],{"id":59,"label":60,"url":61,"priority":12,"subitems":62},"-1226695123","Help","\u002Fhelp",[],{"id":64,"label":65,"url":66,"priority":12,"subitems":67},"2114980093","Store","https:\u002F\u002Fshop.hubspot.com",[],"IN26 Logo ","\u003Cp>General Admission tickets are selling fast! Save $200 before prices jump to $1,399. \u003Ca href=\"https:\u002F\u002Funbound.hubspot.com\u002Fregister\" rel=\"noopener noreferrer\" target=\"_blank\">Register now\u003C\u002Fa>.\u003C\u002Fp>",[71,74,77,80,83],{"url":72,"type":73},"https:\u002F\u002Ftwitter.com\u002FINBOUND","twitter",{"url":75,"type":76},"https:\u002F\u002Fwww.facebook.com\u002FINBOUND\u002F","facebook",{"type":78,"url":79},"Instagram","https:\u002F\u002Fwww.instagram.com\u002FINBOUND\u002F",{"type":81,"url":82},"linkedIn","https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Finboundboston\u002F",{"url":84,"type":85},"https:\u002F\u002Fwww.tiktok.com\u002F@inbound","tiktok","Unbound",{"headline":88,"subHead":89,"subText":90,"buttonText":91},"Stay ahead of what’s next. Get first access to UNBOUND news and updates. ","","\u003Cp>\u003Cspan style=\"font-size: 14px;\">We're committed to your privacy. HubSpot uses the information you provide us to contact you about UNBOUND and other HubSpot events.\u003C\u002Fspan> \u003Cspan style=\"font-size: 14px;\">You may unsubscribe from these communications at any time. For more information, check out our \u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Flegal.hubspot.com\u002Fprivacy-policy?hubs_content=www.hubspot.com\u002F&hubs_content-cta=Privacy%20Policy&_gl=1*atai5b*_ga*NjU0NzI3ODUwLjE2OTc1NTYxODA.*_ga_LXTM6CQ0XK*MTcxMDk0OTkyNi4zMy4xLjE3MTA5NDk5MjcuNTkuMC4w\" rel=\"noopener noreferrer\" target=\"_blank\" style=\"font-size: 14px;\">privacy policy\u003C\u002Fa>\u003Cspan style=\"font-size: 14px;\"> and UNBOUND \u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Flegal.hubspot.com\u002Funbound-2026\" rel=\"noopener noreferrer\" target=\"_blank\" style=\"font-size: 14px;\">terms and conditions\u003C\u002Fa>\u003Cspan style=\"font-size: 14px;\">.\u003C\u002Fspan>\u003C\u002Fp>","Subscribe",{"createdDate":93,"id":94,"name":95,"modelId":96,"published":97,"query":98,"data":104,"variations":207,"lastUpdated":208,"firstPublished":209,"previewUrl":210,"testRatio":140,"screenshot":211,"createdBy":212,"lastUpdatedBy":212,"folders":213,"meta":214,"rev":216},1773076805716,"f1189311cae246678ca7c23da268172d","In-Culture Marketing Explained: How Two Women Are Redefining Sports Fandom","86667eddacea4729bf216765f5f9e5cd","published",[99],{"@type":100,"property":101,"operator":102,"value":103},"@builder.io\u002Fcore:Query","urlPath","is","\u002Fblog\u002Fin-culture-marketing-explained-how-two-women-are-redefining-sports-fandom",{"image":105,"tags":106,"themeId":12,"author":108,"title":95,"imageAltText":111,"environment":112,"excerpt":113,"datePublished":114,"description":115,"category":116,"blocks":117,"url":103,"state":200},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F9da5d1f001674c0ba07df2344bc294f9",[107],"Marketing",{"@type":29,"id":109,"model":110},"ea7f9b0a4be34ff8a5acace0c10cf8fa","author","Attendees at an INBOUND 2025 session","Production","Sports marketing has a blind spot. And it's not small: it's 30 million people and growing, to be exact.\n\nFor decades, brands have treated the Latina consumer as a niche, a secondary audience, or worse, an afterthought. At INBOUND 2025, Karina Martinez (CEO) and Jennifer Yepez-Blundell (COO), co-founders of DRAFTED—a sports culture media company centering Latinas and the next generation of fandom—joined Sonia Thompson of the Inclusion and Marketing podcast to make the case that this audience isn't niche at all. She's the new general market.\n\nHere's what they shared, and what marketers can start doing differently today.",1773028800000,"What does in-culture marketing actually look like? DRAFTED co-founders Karina Martinez and Jennifer Yepez-Blundell shared the data, the strategy, and the results at INBOUND 2025.","Session Recaps",[118,134,142,150,156,165,171,179,187],{"@type":119,"@version":120,"id":121,"component":122,"responsiveStyles":128},"@builder.io\u002Fsdk:Element",2,"builder-4b34047df6634d17a62394d64c59df05",{"name":123,"options":124,"isRSC":127},"Text",{"text":125,"blockIndex":126},"\u003Cp>Sports marketing has a blind spot. And it's not small: it's 30 million people and growing, to be exact. \u003C\u002Fp>\u003Cp>For decades, brands have treated the Latina consumer as a niche, a secondary audience, or worse, an afterthought. At INBOUND 2025, \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fkarina-martinez-001\u002F\" target=\"_blank\">Karina Martinez\u003C\u002Fa> (CEO) and \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fjenniferyepezblundell\u002F\">Jennifer Yepez-Blundell\u003C\u002Fa> (COO), co-founders of \u003Ca href=\"https:\u002F\u002Fwww.wearedrafted.co\u002F\" target=\"_blank\">DRAFTED\u003C\u002Fa>—a sports culture media company centering Latinas and the next generation of fandom—joined \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fsoniaethompson\u002F\" target=\"_blank\">Sonia Thompson\u003C\u002Fa> of the \u003Ca href=\"https:\u002F\u002Fpodcasts.apple.com\u002Fus\u002Fpodcast\u002Ffrictionless-growth-marketing\u002Fid1604907821\">Inclusion and Marketing podcast\u003C\u002Fa> to make the case that this audience isn't niche at all. She's the new general market.\u003C\u002Fp>\u003Cp>Here's what they shared, and what marketers can start doing differently today.\u003C\u002Fp>\u003Cp>\u003Cspan style=\"letter-spacing: -0.03rem;\">\u003Cbr>\u003C\u002Fspan>\u003Ch4>\u003Cspan style=\"letter-spacing: -0.03rem;\">The Fan Base Brands Keep Overlooking\u003C\u002Fspan>\u003C\u002Fh4>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Before DRAFTED could build anything, they had to answer a question that shouldn't have needed answering: do Latinas care about sports enough to build a company around?\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">The problem was that the data to prove it didn't exist yet. So DRAFTED built the first of its kind Latina fandom report to break down the motivations, purchasing behavior, and fandom preferences of this audience from scratch. In the report, they found that for every jersey a white woman owns, a Latina owns seven or more and that Latinas influence those around them at twice the rate of a white fan across seven categories: following a team, following an athlete, purchasing tickets, and more. In their words, \"These data points never existed until we came along.\"\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\u003Cstrong>Do this\u003C\u002Fstrong>: Audit your audience assumptions. Are you measuring who's actually buying or who you assumed would buy? Pull your customer data and look for the gaps between who you're targeting and who's actually engaging.\u003C\u002Fspan>\u003C\u002Fp>",0,true,{"large":129,"small":132},{"lineHeight":130,"height":131},"normal","auto",{"marginTop":133,"marginBottom":133},"20px",{"@type":119,"@version":120,"id":135,"component":136},"builder-e4218f7542234f2ba6c27d94644281a1",{"name":137,"options":138,"isRSC":141},"Blog Quote",{"quote":139,"blockIndex":140},"\"I am a former athlete and played softball, and a decade in corporate America doing sports marketing and strategy being the only woman and Latina in the rooms and thinking we are leaving half of the population out equation.\" — Jennifer Yepez-Blundell",1,null,{"@type":119,"@version":120,"id":143,"component":144,"responsiveStyles":147},"builder-8ca87d4e090840c0b162417154ee1a7d",{"name":123,"options":145,"isRSC":127},{"text":146,"blockIndex":120},"\u003Ch4>\u003Cspan>Data is the Difference Maker\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp>Knowing the audience exists is one thing. Convincing a room of brand decision-makers to act on it is another.\u003C\u002Fp>\u003Cp>There are 30 million Latinas in the United States today, and one in every four Gen Alpha children will identify as Latina in the next decade. Those numbers alone should move the needle, but DRAFTED knew demographic scale without behavioral data only goes so far, so they built the case from both directions.\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">Their research became the foundation for brand partnerships. When DRAFTED worked with Dove on a Super Bowl campaign, they leaned into cultural insight rather than demographic targeting, building social assets that spoke directly to what it means to be a Latina athlete. The result was engagement that dramatically outperformed Dove's general market benchmarks and became a catalyst for the brand to do more of it.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cstrong>Do this\u003C\u002Fstrong>: Identify one audience segment your brand has historically underinvested in. Is it because the data doesn't exist or because you haven't looked for it? Start with qualitative research: talk to the community, read what they're publishing, and look for the patterns your existing tools aren't capturing.\u003Cbr>\u003Cbr>\u003C\u002Fp>\u003Ch4>\u003Cspan style=\"letter-spacing: -0.03rem;\">Why Culture Is Where Fandom Actually Lives\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">DRAFTED isn't a sports company in the traditional sense, but rather a culture company that uses sports as a gateway.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Their content framework spans fashion, beauty, entertainment, family and traditions, and next-gen athletes because that's how their audience actually experiences sports fandom.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Fandom, as Martinez described it, is a spectrum. Some fans know every stat and others are drawn in through a tunnel fit, a playlist, or a player's personal story. Meeting fans where their passion actually lives is how DRAFTED built an audience of over 100,000 across channels with 4.5 million in average monthly reach in just two years.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Through their research and work, they found that for their audience, sports isn’t the product, culture is.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\u003Cstrong>Do this:\u003C\u002Fstrong> Map out all the cultural touchpoints that surround your product category. Where does fashion, music, food, or family intersect with how your audience experiences your brand? Those intersections are often where the most resonant content lives.\u003C\u002Fspan>\u003Cspan style=\"letter-spacing: -0.03rem; color: inherit; text-align: inherit;\">\u003Cbr>\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>\u003Ch4>\u003Cspan style=\"letter-spacing: -0.03rem; color: inherit; text-align: inherit;\">How to Move Faster than the Industry\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Coming from a decade in corporate sports marketing, Yepez-Blundell brought firsthand knowledge of how slowly legacy organizations move  and how much that costs them. DRAFTED's lack of institutional inertia became a competitive advantage. They had a willingness to build something completely different.\u003C\u002Fspan>\u003C\u002Fp>",{"large":148,"small":149},{"lineHeight":130,"height":131},{"marginTop":133,"marginBottom":133},{"@type":119,"@version":120,"id":151,"component":152},"builder-3cfc3e21d35d4a8490c5a706491cb76a",{"name":137,"options":153,"isRSC":141},{"quote":154,"blockIndex":155},"\"We are a speed boat not a cruise liner.\" — Jennifer Yepez-Blundell",3,{"@type":119,"@version":120,"id":157,"component":158,"responsiveStyles":162},"builder-9b459a40d6514f49887a77f3b6a5ff10",{"name":123,"options":159,"isRSC":127},{"text":160,"blockIndex":161},"\u003Cp>That meant going social-first, English-first, and culture-forward, sourcing stories from international media outlets, collecting from the community, and showing up on the platforms where their audience already was.\u003C\u002Fp>\u003Cp>The savvy CMOs are noticing. As Martinez observed, the brands that come to DRAFTED with curiosity and willingness to push the boundaries to try something new, are the ones producing the best work.\u003C\u002Fp>\u003Cp>\u003Cstrong>Do this\u003C\u002Fstrong>: Identify one assumption in your current marketing playbook that exists because \"that's how it's always been done.\" Design a low-stakes test to challenge it this quarter.\u003Cbr>\u003Cspan style=\"letter-spacing: -0.03rem;\">\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>\u003Ch4>\u003Cspan style=\"letter-spacing: -0.03rem;\">Lived Experience is a Superpower\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Both founders spoke about the tendency (notably for women, and especially for women of color navigating corporate spaces) to keep their personal perspectives at bay in order to fit the status quo of whatever room they're in. \u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: inherit; letter-spacing: 0.02125rem; text-align: inherit;\">DRAFTED was built on the opposite instinct.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\"Nobody has lived the life you live and nobody has the insights that you have,\" Martinez told the audience. Those lived experiences are the source of the cultural nuance that makes DRAFTED's work resonate differently than anything the general market has produced.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: inherit; letter-spacing: 0.02125rem; text-align: inherit;\">That logic extends well beyond DRAFTED's story. The most effective marketing has always come from a real perspective. And real perspective requires real representation.\u003C\u002Fspan>\u003C\u002Fp>",4,{"large":163,"small":164},{"lineHeight":130,"height":131},{"marginTop":133,"marginBottom":133},{"@type":119,"@version":120,"id":166,"component":167},"builder-25d094665b2d4ad59423401df1c0fcbf",{"name":137,"options":168,"isRSC":141},{"quote":169,"blockIndex":170},"\"Sometimes unfortunately the way society works is we as women don't get access to the rooms and don't know the rooms exist so it is the job of the people in the rooms to know, there is someone missing here.\" — Karina Martinez",5,{"@type":119,"@version":120,"id":172,"component":173,"responsiveStyles":177},"builder-e0cacc52e98a4a0fa23083938bacdb49",{"name":123,"options":174,"isRSC":127},{"text":175,"blockIndex":176},"\u003Ch4>\u003Cspan>The Takeaways\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp>The Latina consumer is here, spending, influencing, and showing up while most of the industry looked the other way. DRAFTED identified the gap and built the data, the community, and the proof of concept to close it.\u003C\u002Fp>\u003Cp>For marketers, it’s a reminder to lead with real data, build from cultural insight rather than demographic assumption, and don't mistake translation for relevance.\u003C\u002Fp>\u003Cp>The brands willing to move quickly are the ones already seeing what's possible.\u003C\u002Fp>\u003Cp>Want access to more sessions and content like this? \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fregister?utm_source=inbound&utm_medium=blog&utm_campaign=women in sports marketing\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>Join us in Boston this September.\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fp>",6,{"large":178},{"lineHeight":130,"height":131},{"@type":119,"@version":120,"id":180,"component":181},"builder-ca7609a8584948ed9748de4413be8980",{"name":182,"options":183,"isRSC":141},"Hubspot Form Embed",{"headline":89,"subHead":184,"embedScript":185,"forceWhite":127,"blockIndex":186},"\u003Cp>\u003Cspan style=\"font-size: 14px;\">Want to stay ahead? Subscribe to our email list for exclusive marketing, sales, and AI insights along with first dibs on all things UNBOUND:\u003C\u002Fspan>\u003C\u002Fp>","\u003Cscript charset=\"utf-8\" type=\"text\u002Fjavascript\" src=\"\u002F\u002Fjs.hsforms.net\u002Fforms\u002Fembed\u002Fv2.js\">\u003C\u002Fscript> \u003Cscript>   hbspt.forms.create({     region: \"na1\",     portalId: \"146726\",     formId: \"94e51ee4-5911-41f2-9da9-8a67f179fcaf\"   }); \u003C\u002Fscript>",7,{"id":188,"@type":119,"tagName":189,"properties":190,"responsiveStyles":195},"builder-pixel-r3hvl9ens6q","img",{"src":191,"aria-hidden":192,"alt":89,"role":193,"width":194,"height":194},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fpixel?apiKey=d09cfff8ac614d8a86e457a0274fa171","true","presentation","0",{"large":196},{"height":194,"width":194,"display":197,"opacity":194,"overflow":198,"pointerEvents":199},"block","hidden","none",{"deviceSize":201,"location":202},"large",{"pathname":103,"path":203,"query":206},[204,205],"blog","in-culture-marketing-explained-how-two-women-are-redefining-sports-fandom",{},{},1775582896378,1773089425010,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fin-culture-marketing-explained-how-two-women-are-redefining-sports-fandom","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F0d7da5eeebc94ac0ad158d69c615b31d","RUc5uM7CHfe5kbaw1ZNyVwnHXMG2",[],{"lastPreviewUrl":215,"kind":31,"hasLinks":12,"hasAutosaves":12},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fin-culture-marketing-explained-how-two-women-are-redefining-sports-fandom?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects%2CsendPullRequests&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=f1189311cae246678ca7c23da268172d&builder.overrides.f1189311cae246678ca7c23da268172d=f1189311cae246678ca7c23da268172d&builder.options.locale=Default","i5u58bp9mvj",[218,475,637],{"createdDate":219,"id":220,"name":221,"modelId":96,"published":97,"query":222,"variations":225,"firstPublished":226,"previewUrl":227,"testRatio":140,"screenshot":228,"createdBy":229,"lastUpdatedBy":212,"folders":230,"meta":231,"lastUpdated":235,"data":236,"rev":474},1775236759867,"d025abfb8992404bb13d53e609c06a87","How to Convince Your Manager to Send You UNBOUND 2026",[223],{"@type":100,"property":101,"operator":102,"value":224},"\u002Fblog\u002Fconvince-your-boss-letter",{},1775247152749,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fconvince-your-boss-letter","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F998ec632ce1f4c96a21a5fd7315584b9","cy9X3DS39dP1jXkPQ6ZifxZojCh2",[],{"winningTest":141,"componentsUsed":232,"kind":31,"lastPreviewUrl":233,"originalContentId":234,"hasLinks":12,"hasAutosaves":12},{"Hubspot Form Embed":140},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fconvince-your-boss-letter?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects%2CsendPullRequests&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=d025abfb8992404bb13d53e609c06a87&builder.overrides.d025abfb8992404bb13d53e609c06a87=d025abfb8992404bb13d53e609c06a87&builder.options.locale=Default","72570eb826104904ac18c4af70c3fff6",1776224582418,{"inputs":237,"description":238,"excerpt":239,"environment":112,"datePublished":240,"image":241,"themeId":12,"title":242,"author":243,"category":244,"imageAltText":245,"featured":12,"blocks":246,"url":224,"state":471},[],"If you’re having trouble securing tickets to UNBOUND 2026, here’s how you can convince your manager it’s a worthwhile investment for the company. Download our Letter template!","If you’re having trouble securing tickets to UNBOUND 2026, here’s how you can convince your manager it’s a worthwhile investment for the company. Download our letter template!",1775566800000,"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F12c277d06784493da420b781ea430dde","Convince Your Manager to Send You to UNBOUND 2026: Free Letter Template",{"@type":29,"id":109,"model":110},"Announcements","An image of a busy INBOUND event.",[247,262,272,281,323,333,364,373,405,414,457,466],{"@type":119,"@version":120,"id":248,"meta":249,"component":251,"responsiveStyles":254},"builder-750040981b224dd99f5f8b5ead31ff1e",{"previousId":250},"builder-c9f441c6dba549f4988515a42e95de77",{"name":123,"options":252,"isRSC":141},{"text":253},"\u003Cp>UNBOUND 2026 (formerly INBOUND) is happening September 16–18 in Boston. HubSpot’s flagship event is evolving to reflect how growth works today: more connected, more collaborative, and powered by AI. \u003C\u002Fp>\u003Cp>Growth is no longer linear and the teams that adapt fastest (testing, learning, and evolving in real time)are the ones pulling ahead.\u003C\u002Fp>\u003Cp>UNBOUND is built for that reality. \u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">If you’re ready to attend but need your manager’s approval, we’ll help you make the case. Below, you’ll find a customizable letter template plus the context you need to turn a “maybe” into a confident “yes.”\u003C\u002Fspan>\u003C\u002Fp>",{"large":255,"small":261},{"display":256,"flexDirection":257,"position":258,"flexShrink":194,"boxSizing":259,"marginTop":260,"lineHeight":130,"height":131},"flex","column","relative","border-box","0px",{"marginBottom":133},{"@type":119,"@version":120,"id":263,"meta":264,"component":266,"responsiveStyles":270},"builder-ae96d675e1c642b7a13136a3fd3e631b",{"previousId":265},"builder-54acdaf3cfd440c8955346d89d35f27e",{"name":182,"options":267,"isRSC":141},{"headline":89,"subHead":268,"embedScript":269,"excludeDecoration":127,"forceWhite":127},"\u003Cp>\u003Cstrong>Want to bring your leadership team on board?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>Fill in your details to download the Convince Your Manager letter template.\u003C\u002Fp>","\u003Cscript charset=\"utf-8\" type=\"text\u002Fjavascript\" src=\"\u002F\u002Fjs.hsforms.net\u002Fforms\u002Fembed\u002Fv2.js\">\u003C\u002Fscript> \u003Cscript>   hbspt.forms.create({     portalId: \"146726\",     formId: \"1878d759-77db-4912-b155-ca741a6ade19\",     region: \"na1\"   }); \u003C\u002Fscript>",{"large":271},{"display":256,"flexDirection":257,"position":258,"flexShrink":194,"boxSizing":259,"marginTop":133,"marginBottom":133},{"@type":119,"@version":120,"id":273,"meta":274,"component":276,"responsiveStyles":279},"builder-b0dd56e2987b438388d8a456e23fd077",{"previousId":275},"builder-d84b126d606f47e2a8d3ace0a68cca89",{"name":123,"options":277,"isRSC":127},{"text":278},"\u003Ch4>Hear What Happens When Your Manager Says “Yes” \u003C\u002Fh4>",{"large":280},{"lineHeight":130,"height":131},{"@type":119,"@version":120,"id":282,"meta":283,"component":285,"responsiveStyles":320},"builder-760f36203f104c87bd360cfe7498eccc",{"previousId":284},"builder-d4b4242504ce444fa133646c4d40913b",{"name":286,"options":287,"isRSC":141},"Columns",{"columns":288,"space":126,"stackColumnsAt":319},[289,303],{"blocks":290},[291],{"@type":119,"@version":120,"id":292,"properties":293,"meta":295,"component":297,"responsiveStyles":300},"builder-3a910676972746a28c29a80209a280ed",{"id":294},"manager-ic",{"previousId":296},"builder-2faa8b4de37a4a32a15768cdf0cff513",{"name":123,"options":298,"isRSC":127},{"text":299},"\u003Cp>\u003Cstrong>WATCH: Crystal and Pablo’s Story\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">See how this manager-IC duo attended INBOUND 2025 together, divided and conquered the sessions, and brought back a strategy they could activate immediately.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\"I want him to go get the most out of what he can and me to get the most out of what I can, and then we're gonna come together and figure out what works for us.\" – Crystal Kingsbury, Director of Marketing, Anchor Construction\u003C\u002Fspan>\u003C\u002Fp>",{"large":301,"small":302},{"lineHeight":130,"height":131},{"marginTop":133},{"blocks":304},[305],{"@type":119,"@version":120,"id":306,"meta":307,"component":309,"responsiveStyles":313},"builder-ae29755836994abf9dbaa6c93c3ad5c4",{"previousId":308},"builder-a13d5cb8dfba45ebaf867864c28dcf60",{"name":310,"options":311,"isRSC":141},"Custom Code",{"code":312,"scriptsClientOnly":12},"\u003C!DOCTYPE html>\n\u003Chtml>\n  \u003Chead>\n    \u003Cstyle>\n      html, body {\n        margin: 0;\n        padding: 0;\n      }\n\n      .video-container {\n        width: 100%;\n        max-width: 400px;\n        margin: 0 auto;\n        display: block;\n        line-height: 0;\n      }\n\n      .video-container video {\n        width: 100%;\n        height: auto;\n        display: block;\n      }\n    \u003C\u002Fstyle>\n  \u003C\u002Fhead>\n  \u003Cbody>\n    \u003Cdiv class=\"video-container\">\n      \u003Cvideo controls poster=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FIN26%20CYM%20Both.png\">\n        \u003Csource src=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FIN25_CONVINCE_YOUR_MANAGER_Both_v2_1.mp4\" type=\"video\u002Fmp4\" \u002F>\n      \u003C\u002Fvideo>\n    \u003C\u002Fdiv>\n  \u003C\u002Fbody>\n\u003C\u002Fhtml>\n",{"large":314,"small":318},{"position":258,"marginTop":194,"marginBottom":315,"paddingBottom":260,"paddingTop":260,"width":316,"maxWidth":317},"10px","100%","384px",{"marginTop":133,"marginBottom":133},"tablet",{"large":321},{"display":256,"flexDirection":257,"alignItems":322,"marginRight":131,"marginLeft":131},"stretch",{"@type":119,"@version":120,"id":324,"meta":325,"component":327,"responsiveStyles":330},"builder-2cdfa78891dc412d84932beaee2097d6",{"previousId":326},"builder-bcc153081d524014a186f5cfa0fdf869",{"name":123,"options":328,"isRSC":141},{"text":329},"\u003Ch4>Why UNBOUND 2026 is Worth Attending \u003C\u002Fh4>\u003Cp>If you’re wondering whether UNBOUND is worth the time, travel, and team bandwidth, fair question. Here’s the short answer: it’s not just an event. It’s three days designed to stretch your ideas and impact.\u003C\u002Fp>\u003Cp>You’ll get:\u003C\u002Fp>\u003Cul>\u003Cli>Sessions packed with practical insights, real-world case studies, and hands-on learning designed for implementation.\u003C\u002Fli>\u003Cli>Keynotes featuring leaders across AI, business, and growth sharing where things are headed in the next 1–3 years and how to act now.\u003C\u002Fli>\u003Cli>Role, industry, and identity-specific networking debuting on our new show floor activation, \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fintroducing-the-exchanges\" rel=\"noopener noreferrer\" target=\"_blank\">The Exchanges\u003C\u002Fa>, so you can connect with people solving the same challenges.\u003C\u002Fli>\u003Cli>Live HubSpot demos and direct access to the product experts behind the tools you use\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Whether you're here for fresh solutions or future planning, UNBOUND gives you the space and support to do both.\u003C\u002Fp>",{"large":331,"small":332},{"lineHeight":130,"height":131},{"marginBottom":133},{"@type":119,"@version":120,"id":334,"meta":335,"component":336,"responsiveStyles":362},"builder-85699cb669c04e5cb2b9b21ba10e43d0",{"previousId":282},{"name":286,"options":337,"isRSC":141},{"columns":338,"space":126,"stackColumnsAt":319},[339,351],{"blocks":340},[341],{"@type":119,"@version":120,"id":342,"properties":343,"meta":344,"component":345,"responsiveStyles":348},"builder-5153a63c1c85415b8200305e690cdb9d",{"id":294},{"previousId":296},{"name":123,"options":346,"isRSC":127},{"text":347},"\u003Cp>\u003Cstrong>WATCH: What First-Time Attendees Take Away\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Pablo Ayala, content manager at Anchor Construction, shares his journey to becoming a first-time INBOUND attendee, and why he wanted to be there to bring back actionable AI strategies to his team.\u003C\u002Fp>",{"large":349,"small":350},{"lineHeight":130,"height":131},{"marginTop":133},{"blocks":352},[353],{"@type":119,"@version":120,"id":354,"meta":355,"component":356,"responsiveStyles":359},"builder-3315a7c6df8d481384ee0beb03fae7ef",{"previousId":308},{"name":310,"options":357,"isRSC":141},{"code":358,"scriptsClientOnly":12},"\u003C!DOCTYPE html>\n\u003Chtml>\n  \u003Chead>\n    \u003Cstyle>\n      html, body {\n        margin: 0;\n        padding: 0;\n      }\n\n      .video-container {\n        width: 100%;\n        max-width: 400px;\n        margin: 0 auto;\n        display: block;\n        line-height: 0;\n      }\n\n      .video-container video {\n        width: 100%;\n        height: auto;\n        display: block;\n      }\n    \u003C\u002Fstyle>\n  \u003C\u002Fhead>\n  \u003Cbody>\n    \u003Cdiv class=\"video-container\">\n      \u003Cvideo controls poster=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FIN26%20CYM%20Pablo.png\">\n        \u003Csource src=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FIN25_CONVINCE_YOUR_MANAGER_Pablo_v2_1.mp4\" type=\"video\u002Fmp4\" \u002F>\n      \u003C\u002Fvideo>\n    \u003C\u002Fdiv>\n  \u003C\u002Fbody>\n\u003C\u002Fhtml>\n",{"large":360,"small":361},{"position":258,"marginTop":315,"marginBottom":315,"paddingBottom":260,"paddingTop":260,"width":316,"maxWidth":317},{"marginTop":133,"marginBottom":133},{"large":363},{"display":256,"flexDirection":257,"alignItems":322,"marginRight":131,"marginLeft":131},{"@type":119,"@version":120,"id":365,"meta":366,"component":368,"responsiveStyles":371},"builder-c13e3bdb73fc43beb7e60ec18b23804b",{"previousId":367},"builder-608c6bc4239f4e12bf5f52a381e734b5",{"name":123,"options":369,"isRSC":141},{"text":370},"\u003Ch4>What You'll Bring Back\u003C\u002Fh4>\u003Cp>Managers want to know the ROI and UNBOUND delivers it. \u003C\u002Fp>\u003Cp>You’ll return with:\u003C\u002Fp>\u003Cul>\u003Cli>Tactics you can use immediately: From smart frameworks to tested strategies, you’ll leave with tools ready to plug into your day-to-day.\u003C\u002Fli>\u003Cli>Fresh approaches to stuck problems: Hear how peers are solving the same challenges you’re facing, and come home with ideas that work.\u003C\u002Fli>\u003Cli>A network that lasts: You’ll meet smart, generous people you can turn to long after UNBOUND ends.\u003C\u002Fli>\u003Cli>Hands-on learning that goes beyond note-taking: Dive into live product labs, interactive workshops, and sessions built for doing, not just listening.\u003C\u002Fli>\u003C\u002Ful>",{"large":372},{"lineHeight":130,"height":131},{"@type":119,"@version":120,"id":374,"meta":375,"component":376,"responsiveStyles":403},"builder-2b6b14dd085a44d296b603727184f9a3",{"previousId":334},{"name":286,"options":377,"isRSC":141},{"columns":378,"space":402,"stackColumnsAt":319},[379,391],{"blocks":380},[381],{"@type":119,"@version":120,"id":382,"properties":383,"meta":384,"component":385,"responsiveStyles":388},"builder-fbc5e4988e8e4d9eaba24902be69f10b",{"id":294},{"previousId":296},{"name":123,"options":386,"isRSC":127},{"text":387},"\u003Cp>\u003Cstrong>WATCH: Why Leaders Say Yes\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Crystal explains how attending with a team member allows for more comprehensive learning, idea sharing, and immediate planning for implementation. See why the 4-time attendee decided to bring her content manager along. \u003C\u002Fp>\u003Cp>\"As a duo, two heads are better than one. He will be at some classes, I'll be at some classes, and we get to have this magical opportunity to bounce things off of each other.\" – Crystal Kingsbury, Director of Marketing, Anchor Construction\u003C\u002Fp>",{"large":389,"small":390},{"lineHeight":130,"height":131},{"marginTop":133},{"blocks":392},[393],{"@type":119,"@version":120,"id":394,"meta":395,"component":396,"responsiveStyles":399},"builder-376f83640ffa44368f3a0094099a94b7",{"previousId":308},{"name":310,"options":397,"isRSC":141},{"code":398,"scriptsClientOnly":12},"\u003C!DOCTYPE html>\n\u003Chtml>\n  \u003Chead>\n    \u003Cstyle>\n      html, body {\n        margin: 0;\n        padding: 0;\n      }\n\n      .video-container {\n        width: 75%;\n        max-width: 400px;\n        margin: 0 auto;\n        display: block;\n        line-height: 0;\n      }\n\n      .video-container video {\n        width: 100%;\n        height: auto;\n        display: block;\n      }\n    \u003C\u002Fstyle>\n  \u003C\u002Fhead>\n  \u003Cbody>\n    \u003Cdiv class=\"video-container\">\n      \u003Cvideo controls poster=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FIN26%20CYM%20Crystal.png\">\n        \u003Csource src=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FIN25_CONVINCE_YOUR_MANAGER_Crystal_v2_1.mp4\" type=\"video\u002Fmp4\" \u002F>\n      \u003C\u002Fvideo>\n    \u003C\u002Fdiv>\n  \u003C\u002Fbody>\n\u003C\u002Fhtml>\n",{"large":400,"small":401},{"position":258,"marginTop":315,"marginBottom":315,"paddingBottom":260,"paddingTop":260,"width":316,"maxWidth":317},{"marginTop":133,"marginBottom":133},12,{"large":404},{"display":256,"flexDirection":257,"alignItems":322,"marginRight":131,"marginLeft":131},{"@type":119,"@version":120,"id":406,"meta":407,"component":409,"responsiveStyles":412},"builder-8daab79790444f50b0b06cbe0dcb8adb",{"previousId":408},"builder-6515c504b5064c4ba47a1c7089e59f71",{"name":123,"options":410,"isRSC":141},{"text":411},"\u003Ch4>Why UNBOUND is Better with a Team \u003C\u002Fh4>\u003Cp>Here's a pro tip: while attending UNBOUND solo is valuable, bringing your team multiplies the impact exponentially. Instead of trying to relay insights back to your colleagues, imagine experiencing those \"aha moments\" together and strategizing in real-time about how to put what you're learning into play. \u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cstrong>Plus, with a 15% discount for groups of 10 or more\u003C\u002Fstrong>, you can \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fwhy-top-performing-teams-make-inbound-their-annual-strategic-offsite\" rel=\"noopener noreferrer\" target=\"_blank\">transform UNBOUND into a productive team offsite\u003C\u002Fa> with built-in programming. It's professional development and team bonding rolled into one powerful package.\u003C\u002Fp>",{"large":413},{"lineHeight":130,"height":131},{"@type":119,"@version":120,"id":415,"meta":416,"component":418},"builder-a028cb3f0fb846b782b9cff4bb70bc7e",{"previousId":417},"builder-bb385d5e8914418fbe530b4773e6d35a",{"name":286,"options":419,"isRSC":141},{"columns":420,"space":456,"stackColumnsAt":319,"reverseColumnsWhenStacked":12},[421,436,446],{"blocks":422},[423],{"@type":119,"@version":120,"id":424,"component":425,"responsiveStyles":433},"builder-2b7f4d907dd340a783c1e81a083125fe",{"name":426,"options":427,"isRSC":141},"Image",{"image":428,"backgroundSize":429,"backgroundPosition":430,"lazy":12,"fitContent":127,"aspectRatio":140,"lockAspectRatio":12,"height":431,"width":431,"altText":432},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fc1a581a030724d519544f5c21287d901","cover","center",1080,"Two women with red lanyards sitting in audience at conference, one holding coffee cup, both smiling and looking engaged",{"large":434},{"position":258,"width":316,"minHeight":133,"minWidth":133,"overflow":198,"marginBottom":435,"marginTop":133},"40px",{"blocks":437},[438],{"@type":119,"@version":120,"id":439,"component":440,"responsiveStyles":444},"builder-0938c23f4cae4e07a01bb2ffe7ba001b",{"name":426,"options":441,"isRSC":141},{"image":442,"backgroundSize":429,"backgroundPosition":430,"lazy":12,"fitContent":127,"aspectRatio":140,"lockAspectRatio":12,"height":431,"width":431,"altText":443},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F3bc56cb400fa40bba30c974448a8b98a","Three women posing for photos in front of large purple 3D letters spelling 'BUNK' at an outdoor event with crowds in background",{"large":445},{"position":258,"width":316,"minHeight":133,"minWidth":133,"overflow":198,"marginBottom":435,"marginTop":133},{"blocks":447},[448],{"@type":119,"@version":120,"id":449,"component":450,"responsiveStyles":454},"builder-ed6a248e40fa44cc8d0277a15fdcdc21",{"name":426,"options":451,"isRSC":141},{"image":452,"backgroundSize":429,"backgroundPosition":430,"lazy":12,"fitContent":127,"aspectRatio":140,"lockAspectRatio":12,"height":431,"width":431,"altText":453},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F4ec1a78c314346a69ae7edb51b6dce62","Business professionals having a meeting in a modern office lounge with wooden furniture, laptops, and glass walls showing other workers in background",{"large":455},{"position":258,"width":316,"minHeight":133,"minWidth":133,"overflow":198,"marginBottom":435,"marginTop":133},20,{"@type":119,"@version":120,"id":458,"meta":459,"component":461,"responsiveStyles":464},"builder-d548270e5dab4dc0929b8b9e0addea96",{"previousId":460},"builder-b45ea62411b647449f9906c6db539dba",{"name":123,"options":462,"isRSC":127},{"text":463},"\u003Ch4>How to Address Your Manager's Top Concerns \u003C\u002Fh4>\u003Cp>\u003Cstrong>1. \"The budget is tight this year.\"\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>Your response\u003C\u002Fstrong>: UNBOUND replaces multiple line items—courses, hiring consultants, planning offsites—and bundles it into one event. Plus, the sooner we register, the better the ticket pricing and the more hotel block options we'll have access to.\u003C\u002Fp>\u003Cp>\u003Cstrong>2. \"We can't spare the team for three days.\"\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>Your response\u003C\u002Fstrong>: The teams getting the most out of UNBOUND treat it as their strategic planning session. We'll divide and conquer sessions to maximize coverage, and I'll come back with a documented action plan and a knowledge-share for anyone who couldn't attend.\u003C\u002Fp>\u003Cp>\u003Cstrong>3. \"What makes UNBOUND different from other conferences?\"\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>Your response\u003C\u002Fstrong>: UNBOUND combines inspiration with implementation. Where other conferences stop at theory, UNBOUND provides hands-on labs, workshops, and direct access to people who've solved our exact challenges. Plus, we’ll get in-person time with the HubSpot product team, which has direct value for how we use the platform every day.\u003C\u002Fp>\u003Cp>\u003Cstrong>4. \"How do we measure success?\"\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>Your response\u003C\u002Fstrong>: Your response: We'll set clear goals before I go and I'll report back within 30 days on what we learned, what we've implemented, and what's moved. I'll also share a team recap so everyone benefits.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Ch4>Ready to Make the Formal Ask? \u003C\u002Fh4>\u003Cp>We've created a customizable template that helps you build a clear, compelling case for attending UNBOUND 2026. It covers the value, breaks down the costs, and outlines exactly how you'll bring it back to the team.\u003C\u002Fp>\u003Cp>Download it, make it yours, and send it with confidence.\u003C\u002Fp>",{"large":465},{"lineHeight":130,"height":131},{"id":467,"@type":119,"tagName":189,"properties":468,"responsiveStyles":469},"builder-pixel-6ozkgtdyi7s",{"src":191,"aria-hidden":192,"alt":89,"role":193,"width":194,"height":194},{"large":470},{"height":194,"width":194,"display":197,"opacity":194,"overflow":198,"pointerEvents":199},{"deviceSize":201,"location":472},{"path":89,"query":473},{},"w06sptarx3p",{"createdDate":476,"id":477,"name":478,"modelId":96,"published":97,"query":479,"variations":482,"firstPublished":483,"previewUrl":484,"testRatio":140,"screenshot":485,"createdBy":212,"lastUpdatedBy":212,"folders":486,"meta":487,"lastUpdated":490,"data":491,"rev":474},1774530077023,"d2a6bd5acc214038b94eb5459b1fd097","INBOUND Is Now UNBOUND: Why We’re Evolving the Event ",[480],{"@type":100,"property":101,"operator":102,"value":481},"\u002Fblog\u002Finbound-is-now-unbound-why-were-evolving-the-event",{},1775146449510,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Finbound-is-now-unbound-why-were-evolving-the-event","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F251dd74a332843509a6aa69d4f2286e5",[],{"hasLinks":12,"lastPreviewUrl":488,"kind":31,"componentsUsed":489,"hasAutosaves":12},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Finbound-is-now-unbound-why-were-evolving-the-event?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects%2CsendPullRequests&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=d2a6bd5acc214038b94eb5459b1fd097&builder.overrides.d2a6bd5acc214038b94eb5459b1fd097=d2a6bd5acc214038b94eb5459b1fd097&builder.options.locale=Default",{"Hubspot Form Embed":140,"Video Embed":140},1776224699005,{"featured":127,"tags":492,"category":244,"relatedPosts":493,"excerpt":503,"themeId":12,"environment":112,"datePublished":504,"image":505,"description":506,"author":507,"imageAltText":508,"title":509,"blocks":510,"url":481,"state":634},[],[494,497,500],{"post":495},{"@type":29,"id":496,"model":204},"40ab3acd8c6a40958c58d45fdea4de82",{"post":498},{"@type":29,"id":499,"model":204},"9963d6283a69493a823fe93f4d3ea9c7",{"post":501},{"@type":29,"id":502,"model":204},"eeeb42da675b4db582d1b2a80de84e28","After fifteen years, HubSpot’s INBOUND event is becoming: UNBOUND. \n\nThat naturally raises a question. Why change the name at all? Fifteen years is a long time. The world didn't stand still and neither did we.\n\nOver the past several years, we've heard two consistent reactions from the practitioners, marketers, and growth leaders who have made INBOUND what it is. First: deep appreciation for what INBOUND established. Second: recognition that the world it was created for has changed across teams, across technology, and across the customer journey. And so has HubSpot.\n\nThis evolution is our response to that reality. INBOUND is becoming UNBOUND because growth no longer fits within a single framework or function. Today, it covers marketing, sales, service, and operations across the full customer journey in an AI-driven environment. UNBOUND reflects that expanded reality and the mindset required to lead through it.\n\nINBOUND laid the foundation. UNBOUND embraces what growth has become.",1775448000000,"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Ff56674ea95e64b19880a4194b4b255bd","Why is INBOUND changing its name to UNBOUND? After 15 years, HubSpot’s flagship event is entering a new era. Here’s why UNBOUND is what comes next.",{"@type":29,"id":109,"model":110},"UNBOUND ","INBOUND is Now UNBOUND: Why We’re Evolving the Event ",[511,519,525,532,572,580,617,625,629],{"@type":119,"@version":120,"id":512,"component":513,"responsiveStyles":516},"builder-6bd18c0643094be5b6fa02442ff2e004",{"name":123,"options":514,"isRSC":127},{"text":515},"\u003Cp>After fifteen years, HubSpot’s INBOUND event is becoming: UNBOUND. \u003C\u002Fp>\u003Cp>That naturally raises a question. Why change the name at all? Fifteen years is a long time. The world didn't stand still and neither did we.\u003C\u002Fp>\u003Cp>Over the past several years, we've heard two consistent reactions from the practitioners, marketers, and growth leaders who have made INBOUND what it is. First: deep appreciation for what INBOUND established. Second: recognition that the world it was created for has changed across teams, across technology, and across the customer journey. And so has HubSpot.\u003C\u002Fp>\u003Cp>This evolution is our response to that reality. INBOUND is becoming UNBOUND because growth no longer fits within a single framework or function. Today, it covers marketing, sales, service, and operations across the full customer journey in an AI-driven environment. UNBOUND reflects that expanded reality and the mindset required to lead through it.\u003C\u002Fp>\u003Cp>INBOUND laid the foundation. UNBOUND embraces what growth has become.\u003Cbr>\u003C\u002Fp>",{"large":517,"small":518},{"lineHeight":130,"height":131},{"marginTop":133,"marginBottom":133},{"@type":119,"@version":120,"id":520,"component":521},"builder-1e669f69dd724a359dd88b256a71b09d",{"name":522,"options":523,"isRSC":141},"Video Embed",{"videoEmbedCode":524},"\u003Ciframe width=\"1335\" height=\"751\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FEc2noFcVGLc?si=YKM0cPjIShM4lLQo\"\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>",{"@type":119,"@version":120,"id":526,"component":527,"responsiveStyles":530},"builder-8e6390bdd52845918573e28a62ff1ce8",{"name":123,"options":528,"isRSC":127},{"text":529},"\u003Ch4>\u003Cspan style=\"font-size: 30px; letter-spacing: 0px;\">What INBOUND Built\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">Before diving into the change, it’s worth being clear about what isn’t changing.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">INBOUND helped define a generation of marketing. It championed simple, powerful principles: earn attention by creating value, build trust before asking for anything, and put the customer first. That philosophy reshaped how companies approached content, demand generation, and customer relationships.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">It also brought together a global community of practitioners (marketers, founders, operators) who learned from one another and applied those ideas inside their businesses. That legacy still matters, the principles still apply, and our community remains at the center of everything.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">UNBOUND will carry that groundwork further.\u003Cbr>\u003Cbr>\u003C\u002Fp>\u003Ch4 style=\"font-size: 30px; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">A New Era of Growth\u003C\u002Fh4>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">What has changed is the context in which companies grow and the mindset needed to keep pace. Sales, marketing, service, and operations work as one connected system; traffic patterns are less predictable. Buyers now discover through AI before they click. Intent is higher and journeys are nonlinear. Experimentation cycles move faster than what any annual plan can account for. \u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">At the same time, HubSpot has evolved from a marketing platform into a full agentic customer platform. Our customers don’t just lead marketing teams, they lead revenue organizations and own the entire customer experience.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">The name INBOUND was rooted in a specific marketing methodology but growth today spans the full customer journey. It requires coordination across functions, is powered by AI and context, and driven by constant iteration.\u003C\u002Fp>\u003Cspan style=\"font-weight: 300; letter-spacing: 0.32px;\">As the scope of what HubSpot customers manage has widened, the event needed to address that too.\u003C\u002Fspan>",{"large":531},{"lineHeight":130,"height":131},{"@type":119,"@version":120,"id":533,"meta":534,"component":536},"builder-6ed8c592b38749f58a4500b432e94bf6",{"previousId":535},"builder-f7355e9fea6d4e888273ff52af35918a",{"name":286,"options":537,"isRSC":127},{"columns":538,"space":456,"stackColumnsAt":319,"reverseColumnsWhenStacked":12},[539,550,561],{"blocks":540},[541],{"@type":119,"@version":120,"id":542,"component":543,"responsiveStyles":547},"builder-ce478318d858405daeb7216375c97e56",{"name":426,"options":544,"isRSC":141},{"image":545,"backgroundSize":429,"backgroundPosition":430,"lazy":12,"fitContent":127,"aspectRatio":140,"lockAspectRatio":12,"height":431,"width":431,"altText":546},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fd49ed7a732b44e32bcf374e2c440c5db","Man in green checkered shirt with lanyard gesturing while speaking to woman at table with pink materials in office setting",{"large":548,"small":549},{"position":258,"width":316,"minHeight":133,"minWidth":133,"overflow":198},{"marginTop":315,"marginBottom":315},{"blocks":551},[552],{"@type":119,"@version":120,"id":553,"component":554,"responsiveStyles":558},"builder-d586bc8fc16a4ef793e9040265f61f18",{"name":426,"options":555,"isRSC":141},{"image":556,"backgroundSize":429,"backgroundPosition":430,"lazy":12,"fitContent":127,"aspectRatio":140,"lockAspectRatio":12,"height":431,"width":431,"altText":557},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fdfb58a63be044d2886d59a58c54c5cc1","Two people standing in a colorful illuminated circular archway installation with orange, red, and purple LED lighting",{"large":559,"small":560},{"position":258,"width":316,"minHeight":133,"minWidth":133,"overflow":198},{"marginTop":315,"marginBottom":315},{"blocks":562},[563],{"@type":119,"@version":120,"id":564,"component":565,"responsiveStyles":569},"builder-6cb2261b5b354f218e40b269dd2f4e9b",{"name":426,"options":566,"isRSC":141},{"image":567,"backgroundSize":429,"backgroundPosition":430,"lazy":12,"fitContent":127,"aspectRatio":140,"lockAspectRatio":12,"height":431,"width":431,"altText":568},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F3ff9d2029b5b4ee19a9c87e2f32b91b0","Three women with conference badges sitting together and chatting in an auditorium filled with attendees",{"large":570,"small":571},{"position":258,"width":316,"minHeight":133,"minWidth":133,"overflow":198},{"marginTop":315,"marginBottom":315},{"@type":119,"@version":120,"id":573,"component":574,"responsiveStyles":577},"builder-3078491a1bfe4e6885c1dcedc9b88577",{"name":123,"options":575,"isRSC":127},{"text":576},"\u003Ch4>\u003Cspan>Why UNBOUND?\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp>UNBOUND signals more than a name change or a conference. It reflects how modern growth leaders actually think across teams, channels, and the entire customer journey.\u003C\u002Fp>\u003Cp>The connection to INBOUND is intentional. One letter change reflects fifteen years of learning and iteration. The foundation was strong and now we're extending what INBOUND started.\u003C\u002Fp>\u003Cp>UNBOUND is not a new methodology. It’s a mindset.\u003C\u002Fp>\u003Cp>To be UNBOUND is to be expansive: free from unnecessary constraints and always pushing beyond what once defined growth. It’s to move beyond rigid funnels, siloed ownership, and static playbooks.\u003C\u002Fp>\u003Cp>Growth today demands that freedom.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Ch4>What This Means for Our Community\u003C\u002Fh4>\u003Cp>If you grew your career during the INBOUND era, this moment should feel familiar. Fifteen years ago, you embraced a new way of thinking about growth. That instinct to adapt when the environment shifts is the same instinct behind this change.\u003C\u002Fp>\u003Cp>Nothing you built is being undone; the principles still stand, the relationships still matter, and the foundation is still here.\u003C\u002Fp>\u003Cp>What’s different is the landscape around it and UNBOUND is designed for the environment you’re stepping into now: \u003C\u002Fp>\u003Cul>\u003Cli>How teams are integrating AI responsibly\u003C\u002Fli>\u003Cli>How companies are rethinking their playbooks\u003C\u002Fli>\u003Cli>How go-to-market functions are aligning\u003C\u002Fli>\u003Cli>How experimentation replaces rigid planning\u003C\u002Fli>\u003C\u002Ful>\u003Cp>UNBOUND is created for a world where growth is interconnected, iterative, and marked by constant change.\u003Cbr>\u003Cbr>\u003C\u002Fp>\u003Ch4>What Comes Next\u003C\u002Fh4>\u003Cp>What INBOUND created over fifteen years—the trust, the relationships, the shared commitment to growth done well—doesn't go away. It comes with us.\u003C\u002Fp>\u003Cp>UNBOUND is our commitment to what this community has always believed: that the best way to grow a business is to keep learning, keep adapting, and keep putting people at the center of it.\u003C\u002Fp>\u003Cp>We're just getting started. Ready to be unstoppable? Welcome to UNBOUND.\u003C\u002Fp>",{"large":578,"small":579},{"lineHeight":130,"height":131},{"marginTop":133,"marginBottom":133},{"@type":119,"@version":120,"id":535,"component":581},{"name":286,"options":582,"isRSC":127},{"columns":583,"space":456,"stackColumnsAt":319,"reverseColumnsWhenStacked":12},[584,595,606],{"blocks":585},[586],{"@type":119,"@version":120,"id":587,"component":588,"responsiveStyles":592},"builder-dc452c55ab4c47ce8a104af1a5752590",{"name":426,"options":589,"isRSC":141},{"image":590,"backgroundSize":429,"backgroundPosition":430,"lazy":12,"fitContent":127,"aspectRatio":140,"lockAspectRatio":12,"height":431,"width":431,"altText":591},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F75cc72a00a124e9c89dde213f596077b","Three conference attendees wearing name badges applauding while seated in an auditorium, with more audience members visible in background",{"large":593,"small":594},{"position":258,"width":316,"minHeight":133,"minWidth":133,"overflow":198},{"marginTop":315,"marginBottom":315},{"blocks":596},[597],{"@type":119,"@version":120,"id":598,"component":599,"responsiveStyles":603},"builder-3bea63c85e574e6fb83d232ccdc23077",{"name":426,"options":600,"isRSC":141},{"image":601,"backgroundSize":429,"backgroundPosition":430,"lazy":12,"fitContent":127,"aspectRatio":140,"lockAspectRatio":12,"height":431,"width":431,"altText":602},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fc90a8e3e267f47e5b3be95c3e32caff7","Two people having a business meeting at a white round table in a purple-carpeted conference space with other attendees in background",{"large":604,"small":605},{"position":258,"width":316,"minHeight":133,"minWidth":133,"overflow":198},{"marginTop":315,"marginBottom":315},{"blocks":607},[608],{"@type":119,"@version":120,"id":609,"component":610,"responsiveStyles":614},"builder-904d9eb30c9e406c9a319c2370c18b0b",{"name":426,"options":611,"isRSC":141},{"image":612,"backgroundSize":429,"backgroundPosition":430,"lazy":12,"fitContent":127,"aspectRatio":140,"lockAspectRatio":12,"height":431,"width":431,"altText":613},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F7991eaafbfeb43fbabd4e0ba1c9e8b93","A smiling woman in a white shirt holds up her phone to record while sitting in an audience at what appears to be an event or conference",{"large":615,"small":616},{"position":258,"width":316,"minHeight":133,"minWidth":133,"overflow":198},{"marginTop":315,"marginBottom":315},{"@type":119,"@version":120,"id":618,"component":619,"responsiveStyles":622},"builder-d38fcfb5745e47e6bfcf94848097ea89",{"name":123,"options":620,"isRSC":127},{"text":621},"\u003Ch6>\u003Cstrong>FAQs\u003C\u002Fstrong>\u003C\u002Fh6>\u003Cp>\u003Cstrong>Why is INBOUND changing its name to UNBOUND?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>INBOUND is becoming UNBOUND because the event and the community it serves have grown beyond what the original name conveyed. INBOUND began around a specific marketing methodology at a specific moment in marketing history. That methodology still matters, but growth today spans the entire customer journey: marketing, sales, service, RevOps, and AI-powered experimentation. UNBOUND reflects that expanded reality. \u003C\u002Fp>\u003Cp>\u003Cstrong>I’m already registered for INBOUND. Do I need to do anything?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>No, you’re all set! Your registration carries over automatically to UNBOUND. Everything you’ve signed up for remains the same; no action needed on your part.\u003C\u002Fp>\u003Cp>\u003Cstrong>Is UNBOUND the same event as INBOUND?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>It’s the same community with the same values, but with a bigger vision. UNBOUND is the next chapter of INBOUND, carrying forward fifteen years of practitioner-first learning and aligning with how modern growth leaders actually work. The programming, the people, and the commitment to substantive, actionable content all continue.\u003C\u002Fp>\u003Cp>\u003Cstrong>Why \"UNBOUND\" specifically?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>The name is intentional on multiple levels. The phonetic connection to INBOUND signals continuity and the word itself captures how growth works today: less constrained by single-channel funnels or siloed teams, more interconnected, iterative, and adaptive. To be unbound is to grow without limits and to adopt a way of thinking that isn’t defined by how things used to work, but by where growth is headed.\u003C\u002Fp>\u003Cp>\u003Cstrong>What's changing about the event experience?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>UNBOUND takes a limitless approach to growth and turns it into practical strategies modern teams can apply immediately. Expect sessions built around tested playbooks, real-world AI use cases, and clear examples of how marketing, sales, and service teams are driving results together.\u003C\u002Fp>\u003Cp>\u003Cstrong>I've attended INBOUND for years. Is this still for me?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Absolutely. INBOUND attracted people who were willing to rethink how growth works. That same spirit carries forward in UNBOUND, a broader, more expansive way of approaching what’s next.\u003C\u002Fp>\u003Cp>\u003Cstrong>Wait—are you really just changing one letter?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Yes. And it's intentional. The phonetic bridge back to INBOUND is by design to show that this is a continuation of 15 years of learning and iteration. We're extending what INBOUND started and building forward.\u003C\u002Fp>",{"large":623,"small":624},{"lineHeight":130,"height":131},{"marginTop":133,"marginBottom":133},{"@type":119,"@version":120,"id":626,"component":627},"builder-ccfc231e3bfc46fe85301f509c56561c",{"name":182,"options":628,"isRSC":141},{"headline":89,"subHead":184,"embedScript":185,"forceWhite":127},{"id":630,"@type":119,"tagName":189,"properties":631,"responsiveStyles":632},"builder-pixel-2wc83yowdi8",{"src":191,"aria-hidden":192,"alt":89,"role":193,"width":194,"height":194},{"large":633},{"height":194,"width":194,"display":197,"opacity":194,"overflow":198,"pointerEvents":199},{"deviceSize":201,"location":635},{"path":89,"query":636},{},{"createdDate":638,"id":496,"name":639,"modelId":96,"published":97,"stageModifiedSincePublish":12,"query":640,"data":643,"variations":849,"lastUpdated":850,"firstPublished":851,"previewUrl":852,"testRatio":140,"screenshot":853,"createdBy":212,"lastUpdatedBy":212,"folders":854,"meta":855,"rev":474},1774539166080,"Find Your People at UNBOUND 2026: Introducing The Exchanges",[641],{"@type":100,"property":101,"operator":102,"value":642},"\u002Fblog\u002Fintroducing-the-exchanges",{"datePublished":644,"imageAltText":645,"tags":646,"title":639,"author":648,"environment":112,"themeId":12,"image":649,"description":650,"category":244,"excerpt":651,"blocks":652,"url":642,"state":846},1774929600000,"INBOUND attendees networking",[647],"Networking",{"@type":29,"id":109,"model":110},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F81d3f391e372415e8ea2528f1b231ef8","Discover The Exchanges, a new networking experience at UNBOUND 2026 designed to help you connect through role, industry, and identity.","For many attendees, the most valuable part of UNBOUND isn’t just what they learn—it’s who they meet. With 13,000+ attendees from across industries, roles, and backgrounds, the opportunity to meet the right people is unmatched.\n\nBut as the event continues to grow, so does the challenge of making those connections feel meaningful and personal. That’s why, for 2026, we’re introducing a new approach to networking designed to help every attendee find their place.",[653,660,698,706,747,756,795,803,815,823,834,841],{"@type":119,"@version":120,"id":654,"component":655,"responsiveStyles":658},"builder-df75bff4584b4614a8964b3891ab3043",{"name":123,"options":656,"isRSC":127},{"text":657},"\u003Cp>For many attendees, the most valuable part of UNBOUND isn’t just what they learn, it’s who they meet. With 13,000+ attendees from across industries, roles, and backgrounds, the opportunity to meet the right people is unmatched. \u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: inherit;\">But as the event continues to grow, so does the challenge of making those connections feel real and personal. That’s why, for 2026, we’re introducing a new approach to networking designed to help every attendee find their place.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Ch4>What Are The Exchanges at UNBOUND 2026?\u003C\u002Fh4>\u003Cp>The Exchanges are a new networking experience at UNBOUND 2026. Meet our dedicated destination on the show floor helping attendees connect through shared roles, industries, and identities.\u003C\u002Fp>\u003Cp>Instead of relying on scheduled Meetups alone, The Exchanges create always-on environments where relationships form naturally throughout the day.\u003C\u002Fp>\u003Cp>Inside The Exchanges, you’ll find:\u003C\u002Fp>\u003Cul>\u003Cli>Settings made for conversation, not just attendance\u003C\u002Fli>\u003Cli>Interactive, experiential elements that get people talking\u003C\u002Fli>\u003Cli>Curated moments layered into a continuous, come-and-go experience\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Think of it as your home base for networking at UNBOUND. It’s a place you can return to between sessions, after a keynote, or whenever you’re ready to meet someone new.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Ch4>Three Ways to Network and Find Your Community at UNBOUND\u003C\u002Fh4>\u003Cp>At the center of The Exchanges are three distinct areas, each built around a different way people come together.\u003C\u002Fp>\u003Cp>\u003Cstrong>The Sync (Role-Based Communities)\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>The Sync is where you meet with people who do what you do. Whether you’re a marketer, sales leader, RevOps pro, customer success manager, or founder, this space brings together professionals navigating similar day-to-day challenges.\u003C\u002Fp>\u003Cp>Here, conversations move quickly from introductions to insights:\u003C\u002Fp>\u003Cul>\u003Cli>What’s working right now\u003C\u002Fli>\u003Cli>What’s changing in your role\u003C\u002Fli>\u003Cli>What you’re testing next\u003C\u002Fli>\u003C\u002Ful>\u003Cp>If you’ve ever wanted to skip the small talk and get straight to honest peer conversations, The Sync is your place.\u003C\u002Fp>",{"large":659},{"lineHeight":130,"height":131},{"@type":119,"@version":120,"id":661,"component":662},"builder-122a21ad43954b05a583d8c1ef7e3de9",{"name":286,"options":663,"isRSC":127},{"columns":664,"space":456,"stackColumnsAt":319,"reverseColumnsWhenStacked":12},[665,676,687],{"blocks":666},[667],{"@type":119,"@version":120,"id":668,"component":669,"responsiveStyles":673},"builder-ce0d3df2067f4d4890088672bc23ab4b",{"name":426,"options":670,"isRSC":141},{"image":671,"backgroundSize":429,"backgroundPosition":430,"lazy":12,"fitContent":127,"aspectRatio":140,"lockAspectRatio":12,"height":431,"width":431,"altText":672},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fc5d50aa0f21b42549863430df360c4e7","Two men having a conversation at a wooden table in what appears to be a modern café or co-working space, with promotional text visible",{"large":674,"small":675},{"position":258,"width":316,"minHeight":133,"minWidth":133,"overflow":198},{"marginTop":315,"marginBottom":315},{"blocks":677},[678],{"@type":119,"@version":120,"id":679,"component":680,"responsiveStyles":684},"builder-eeaf91891c6e4c8d82e0715f4ee0ecd8",{"name":426,"options":681,"isRSC":141},{"image":682,"backgroundSize":429,"backgroundPosition":430,"lazy":12,"fitContent":127,"aspectRatio":140,"lockAspectRatio":12,"height":431,"width":431,"altText":683},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F82ed08fdc8354a7dbba3d84efda4d448","People networking at a trade show or conference, standing around white tables in a modern venue with colorful booth displays",{"large":685,"small":686},{"position":258,"width":316,"minHeight":133,"minWidth":133,"overflow":198},{"marginTop":315,"marginBottom":315},{"blocks":688},[689],{"@type":119,"@version":120,"id":690,"component":691,"responsiveStyles":695},"builder-d1adfbbf14204ffaa19ab4aee8a941a1",{"name":426,"options":692,"isRSC":141},{"image":693,"backgroundSize":429,"backgroundPosition":430,"lazy":12,"fitContent":127,"aspectRatio":140,"lockAspectRatio":12,"height":431,"width":431,"altText":694},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F9771856ce459451eb9e1657b6a1e94fe","Four people sitting on white cylindrical seats at a conference or trade show, having a casual conversation in a modern venue",{"large":696,"small":697},{"position":258,"width":316,"minHeight":133,"minWidth":133,"overflow":198},{"marginTop":315,"marginBottom":315},{"@type":119,"@version":120,"id":699,"component":700,"responsiveStyles":703},"builder-17ca65fae1b940f19fe18ebfa1ef1561",{"name":123,"options":701,"isRSC":127},{"text":702},"\u003Cp>\u003Cstrong>The Sector (Industry-Based Communities)\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>The Sector is where you talk shop with people in your world. From SaaS and healthcare to finance, manufacturing, and beyond, it’s built for industry-specific connection.\u003C\u002Fp>\u003Cp>Because while great ideas can come from anywhere, context matters.\u003C\u002Fp>\u003Cp>Inside The Sector, you’ll find discussions grounded in:\u003C\u002Fp>\u003Cul>\u003Cli>Shared market challenges\u003C\u002Fli>\u003Cli>Industry trends and shifts\u003C\u002Fli>\u003Cli>Real-world applications of strategy\u003C\u002Fli>\u003C\u002Ful>\u003Cp>It’s where your industry comes to life through the people building it.\u003C\u002Fp>",{"large":704,"small":705},{"lineHeight":130,"height":131},{"marginTop":133,"marginBottom":133},{"@type":119,"@version":120,"id":707,"meta":708,"component":709},"builder-332f7b2ad40a49eb9393818c626ab8ca",{"previousId":661},{"name":286,"options":710,"isRSC":127},{"columns":711,"space":456,"stackColumnsAt":319,"reverseColumnsWhenStacked":12},[712,723,735],{"blocks":713},[714],{"@type":119,"@version":120,"id":715,"component":716,"responsiveStyles":720},"builder-83db70bc8c6c4be49b928d9a1b4972f1",{"name":426,"options":717,"isRSC":141},{"image":718,"backgroundSize":429,"backgroundPosition":430,"lazy":12,"fitContent":127,"aspectRatio":140,"lockAspectRatio":12,"height":431,"width":431,"altText":719},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F2d7270dcbf4a4da582a8df620e9b25f7","Group of professionals in business attire having a discussion while seated in wicker chairs at a trade show or conference",{"large":721,"small":722},{"position":258,"width":316,"minHeight":133,"minWidth":133,"overflow":198},{"marginTop":315,"marginBottom":315},{"blocks":724,"width":734},[725],{"@type":119,"@version":120,"id":726,"component":727,"responsiveStyles":731},"builder-ca1d1d440f2e43dcac26a2aec696ba6c",{"name":426,"options":728,"isRSC":141},{"image":729,"backgroundSize":429,"backgroundPosition":430,"lazy":12,"fitContent":127,"aspectRatio":140,"lockAspectRatio":12,"height":431,"width":431,"altText":730},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F1ae5168563c840a2b818f133943000b8","Two people having a conversation at what appears to be a conference or event, with the woman holding papers and both wearing lanyards",{"large":732,"small":733},{"position":258,"width":316,"minHeight":133,"minWidth":133,"overflow":198},{"marginTop":315,"marginBottom":315},33.333,{"blocks":736,"width":746},[737],{"@type":119,"@version":120,"id":738,"component":739,"responsiveStyles":743},"builder-63a7b429a00145f8a248713cd91662ad",{"name":426,"options":740,"isRSC":141},{"image":741,"backgroundSize":429,"backgroundPosition":430,"lazy":12,"fitContent":127,"aspectRatio":140,"lockAspectRatio":12,"height":431,"width":431,"altText":742},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F724cb22c59fa44f48865d7f6df34f4a2","Busy conference or trade show with people networking around a white table with drinks and promotional materials",{"large":744,"small":745},{"position":258,"width":316,"minHeight":133,"minWidth":133,"overflow":198},{"marginTop":315,"marginBottom":315},33.334,{"@type":119,"@version":120,"id":748,"meta":749,"component":750,"responsiveStyles":753},"builder-719d9674ef02435f9eefb86f42802e6d",{"previousId":699},{"name":123,"options":751,"isRSC":127},{"text":752},"\u003Cp>\u003Cstrong>The Spot (Identity-Based Communities)\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>The Spot has long been a meaningful part of INBOUND—a space centered around identity-based communities that create room for dialogue beyond the day-to-day of work.\u003C\u002Fp>\u003Cp>In 2026, that foundation remains but the experience expands.\u003C\u002Fp>\u003Cp>The Spot is evolving from a series of moments into a format fit for deeper, more continuous engagement. Attendees can return to The Spot whenever they’re ready to engage, reflect, or meet someone new.\u003C\u002Fp>\u003Cp>This next chapter builds on what attendees have loved, while introducing:\u003C\u002Fp>\u003Cul>\u003Cli>More ways to participate and interact\u003C\u002Fli>\u003Cli>More opportunities for spontaneous exchange\u003C\u002Fli>\u003Cli>More room for community to take shape in real time\u003C\u002Fli>\u003C\u002Ful>\u003Cp>It’s a space you can belong to throughout the entire UNBOUND experience.\u003C\u002Fp>",{"large":754,"small":755},{"lineHeight":130,"height":131},{"marginTop":133,"marginBottom":133},{"@type":119,"@version":120,"id":757,"meta":758,"component":759},"builder-121af32206ff475abe36ad7860fb5a8c",{"previousId":707},{"name":286,"options":760,"isRSC":127},{"columns":761,"space":456,"stackColumnsAt":319,"reverseColumnsWhenStacked":12},[762,773,784],{"blocks":763},[764],{"@type":119,"@version":120,"id":765,"component":766,"responsiveStyles":770},"builder-ee18dfc1e00f4c40a10b441f668ab6d0",{"name":426,"options":767,"isRSC":141},{"image":768,"backgroundSize":429,"backgroundPosition":430,"lazy":12,"fitContent":127,"aspectRatio":140,"lockAspectRatio":12,"height":431,"width":431,"altText":769},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F4fa81ecaf5914b9998e3c314c3668120","Smiling woman in orange blazer and glasses at a booth or table, engaging with visitors at what appears to be a conference or event",{"large":771,"small":772},{"position":258,"width":316,"minHeight":133,"minWidth":133,"overflow":198},{"marginTop":315,"marginBottom":315},{"blocks":774,"width":734},[775],{"@type":119,"@version":120,"id":776,"component":777,"responsiveStyles":781},"builder-32d6faa799d44398a2e4588eb7ad76c9",{"name":426,"options":778,"isRSC":141},{"image":779,"backgroundSize":429,"backgroundPosition":430,"lazy":12,"fitContent":127,"aspectRatio":140,"lockAspectRatio":12,"height":431,"width":431,"altText":780},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F46a0413c665b4582b9c6b03020336c9f","People socializing at tables in a modern restaurant or cafe with tropical wallpaper and mid-century modern furniture",{"large":782,"small":783},{"position":258,"width":316,"minHeight":133,"minWidth":133,"overflow":198},{"marginTop":315,"marginBottom":315},{"blocks":785,"width":746},[786],{"@type":119,"@version":120,"id":787,"component":788,"responsiveStyles":792},"builder-444837e2b35a432898c41c6f190008a4",{"name":426,"options":789,"isRSC":141},{"image":790,"backgroundSize":429,"backgroundPosition":430,"lazy":12,"fitContent":127,"aspectRatio":140,"lockAspectRatio":12,"height":431,"width":431,"altText":791},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F2ea40c7f7a8e48acb6a15b0b019a49c8","Three women wearing red lanyards collaborate around a table covered with colorful papers and materials at a conference or workshop event",{"large":793,"small":794},{"position":258,"width":316,"minHeight":133,"minWidth":133,"overflow":198},{"marginTop":315,"marginBottom":315},{"@type":119,"@version":120,"id":796,"component":797,"responsiveStyles":800},"builder-4b7410e6000144558dfa252c58c7c3e9",{"name":123,"options":798,"isRSC":127},{"text":799},"\u003Ch4>From Meetups to a More Dynamic Experience\u003C\u002Fh4>\u003Cp>If you’ve attended INBOUND before, you might be familiar with Meetups: scheduled networking moments designed to bring communities together around shared roles, industries, or identities.\u003C\u002Fp>\u003Cp>Those are growing alongside our new event experience.\u003C\u002Fp>\u003Cp>Meetups will now live within all three Exchanges: The Sync, The Sector, and The Spot. Each space will shift between more active, facilitated moments and more open, conversational environments, depending on the programming.\u003C\u002Fp>\u003Cp>This means you can:\u003C\u002Fp>\u003Cul>\u003Cli>Join a curated Meetup when it’s happening\u003C\u002Fli>\u003Cli>Stay and continue the dialogue after it ends\u003C\u002Fli>\u003Cli>Or drop in anytime to connect more casually\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Instead of existing as standalone sessions, Meetups are now woven into the fabric of The Exchanges, creating a flow between structured moments and open-ended ones.\u003C\u002Fp>\u003Cp>The result is networking that feels less like a schedule to follow and more like a space to be part of.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Ch4>Why Networking at UNBOUND is Evolving\u003C\u002Fh4>\u003Cp>Networking has always been core to UNBOUND. But the way people connect has changed.\u003C\u002Fp>\u003Cp>Today’s attendees aren’t looking for more calendar blocks. They’re looking for:\u003C\u002Fp>\u003Cp>Conversations that feel natural, not forced\u003C\u002Fp>\u003Cp>Communities that reflect who they are and what they do\u003C\u002Fp>\u003Cp>Spaces where they can drop in, engage, and stay as long as they want\u003C\u002Fp>\u003Cp>At the same time, UNBOUND is a global event with over 13,000 attendees. That scale is powerful but it also raises an important question: How do you make a big event feel personal?\u003C\u002Fp>\u003Cp>The Exchanges are our answer. 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Hear firsthand how investors are evaluating startups with AI-driven sales efficiency and what metrics matter most in this new landscape.\n","2025-09-03T22:30:00.000Z","2025-09-03T23:00:00.000Z",[1474],"Hall F (Level 0)",[1476],"recn0hi5r4eKw3oQl","https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=8IaQBFrrW-c",[],"2025-09-29T20:08:00.000Z",[],[],[],[],[1485],{"id":1486,"name":1487,"type":1488},"recYlH7p6aBkr7kCZ","Sales Tactics, Tech, & Strategy","Session Sales",[],[1491,1492],{"id":1164,"name":1165,"type":1166},{"id":1493,"name":1494,"type":1166},"recgHMgsdZuu78VkL","Trends",[],[],[],[],[1500,1509,1535,1565],{"id":1444,"slug":1445,"name":1446,"profile_image":1501,"job_title":1460,"company":898,"featured":12,"featured_order":141,"bio":1461,"twitter_handle":141,"linkedin_page":1462,"facebook_page":141,"threads_profile":141,"tiktok_channel":141,"speaker_website":1463,"last_modified_time":1464,"sessions":1507,"speaker_type":1508},[1502],{"id":1449,"width":883,"height":883,"url":1450,"filename":1451,"size":1452,"type":887,"thumbnails":1503},{"small":1504,"large":1505,"full":1506},{"url":1455,"width":891,"height":891},{"url":1457,"width":894,"height":894},{"url":1459,"width":883,"height":883},[1467],[],{"id":1510,"slug":1511,"name":1512,"profile_image":1513,"job_title":1526,"company":1527,"featured":12,"featured_order":141,"bio":1528,"twitter_handle":1529,"linkedin_page":1530,"facebook_page":141,"threads_profile":141,"tiktok_channel":141,"speaker_website":1531,"last_modified_time":1532,"sessions":1533,"speaker_type":1534},"reckwmzukmcyeqhg7","jennifer-li","Jennifer Li",[1514],{"id":1515,"width":883,"height":883,"url":1516,"filename":1517,"size":1518,"type":887,"thumbnails":1519},"attZlY5IdikkpTPyX","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FJennifer_Li.png","Jennifer Li.png",803650,{"small":1520,"large":1522,"full":1524},{"url":1521,"width":891,"height":891},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FTY-qPO8exH1NrbqIRWIC8Q\u002FcFZVitqbViTDGD1XJpsHwkcpiHH0ppLvJVOoANdczOCu-YtkaSeIUHHybg9TC7KXRLrcZ-dCuGCFtb4b1iAzKxWJJX7Ii6PS-abWfhefLK-M6MNQu67E_nZSg92U3AXTwJU_i9aQS2AtQeM7S64yMg\u002F6A4yHgh4Ya__g4oMapby8Bswp3NcPHxj_ClchSVb2iI",{"url":1523,"width":894,"height":894},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FbGsLyMcRkbwbd52dX8rTEg\u002FEdw0JQbWdEruw0yC6HcahAFSzx_TXP_XxFqTG3__Kj0bFpeofyikTeW3NvEHeYQXEW4sQN33xCi0O1uCApBlLI-iNGL6YPoVIl5oxIlRBI-wKG7l2qpbh5zprPO8QyHPnj7bvyXsyMNri0UC8FtXrg\u002FFFrFMqhvrrgG3Y41Ogy5eXFHXOWALMcz1M-G6s_v_to",{"url":1525,"width":883,"height":883},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FiWhsEzxvtb0nUl7NYEGBKA\u002FF9KitYkKMW9pUjxo1UREHIhSbaCRK3xebvVHEWDZiVP0k0PGWI3JozhtF5lDGHrJYp5onGB3X_IS-wLHDX6XwsEU7tF24of7NG2PydcPqt2qJHxb7sPaV2Dx7BqvAYvhMoH2IAeZFoaJ3r30dnSw-w\u002FzkhdhLCF9ompkYf4aq6dnykkOza-Ra547z4ACdHofFc","General Partner","Andreessen Horowitz","Jennifer Li is a General Partner at a16z, and is focused on enterprise and infrastructure investments in data systems, developer tools, and AI. 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Josh has invested in companies including Figma, Loom, Moveworks, Rippling, Stord, Synthesia, and UiPath. Prior to joining Kleiner Perkins, Josh was at Qatalyst Partners, where he helped advise on multi-billion dollar acquisitions, leveraged buyouts, and financings across a variety of technology sectors. Originally from Cleveland, Josh graduated summa cum laude from Boston College with a degree in Computer Science and Finance.","josh_coyne","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fjoshuacoyne","https:\u002F\u002Fwww.kleinerperkins.com\u002F","2025-06-10T19:46:52.000Z",[1467],[],{"id":1566,"slug":1567,"name":1568,"profile_image":1569,"job_title":1582,"company":1583,"featured":12,"featured_order":141,"bio":1584,"twitter_handle":141,"linkedin_page":141,"facebook_page":141,"threads_profile":141,"tiktok_channel":141,"speaker_website":1585,"last_modified_time":1586,"sessions":1587,"speaker_type":1588},"reczt9mym5zu878py","sonya-huang","Sonya Huang ",[1570],{"id":1571,"width":883,"height":883,"url":1572,"filename":1573,"size":1574,"type":887,"thumbnails":1575},"attSvG01vwYvDMtnr","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FSonya_Huang.png","Sonya Huang.png",1389646,{"small":1576,"large":1578,"full":1580},{"url":1577,"width":891,"height":891},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FcGm4qY1SeXIYGKUT0dt1Dw\u002FuuAicEV5NKtrE937x46vSWENjWEWaOwFy3jQMs7gysgQG5GgZDU7w56t_XfKFGtG1kK-qaPZD6aQy3wJIM8XG2MHp9joPcowbnJgLv6lO1irtHCP4LJB_Vfx_Va6m61GIjOhJU-W9h04xPNSLrmXwQ\u002FVK-pSrYN-Jpb6kYtLIhQ5xI4dSKdiggymKRkcQ4sGmI",{"url":1579,"width":894,"height":894},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FMJ1i9MuwUr7BO8efStu8bw\u002FLbrQ1jkqEKMKEoxQJT51Qb9JsLOLDPpTCZRix8YN_tf6MPvpMengKCzvO6v7T_OK01GniE0z8I_KBNOYiIYAqCLnXAQb1xyTQrCSS_CXAERiDQwdG6vcLLWCRlgyfdOZ5snDfIHetdn29A6EQFFmmg\u002FKzhEYtAujPw_bgFJ2ekKYFy3WPcaJt8LVB8nKxLSY60",{"url":1581,"width":883,"height":883},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FGQ-GsmOT7oxn2Ke4dVU6hg\u002F7R_clprobvz1T1QCmFhjjDf4BW8YIipuiWVkzaLG2wCsShTZF-V_r2_prmTxjosbBljC1YwxqH3jVxYXY3adefJ0hU5xq67Htgq__naw0Zi9Z91I324uKH6sIzFtpX-tNp5f3iB0d2GHLY4aEoCWXg\u002F38xBqJEh7M3AwfdBcTpydQoZ88iq45jpVY3m_KblTMs","Partner ","Sequoia Capital","Sonya Huang is a Partner at Sequoia with a focus on AI and data\u002Finfrastructure investing. 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Five finalists will present their innovative solutions live, judged by HubSpot Media creators and industry experts. 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Whether partnering with entertainment properties, influencers, or other brands, AI eliminates guesswork from partnership selection and marketing direction.\n","2025-09-04T22:00:00.000Z",[1474],[1476],[],"2025-08-25T17:47:26.000Z",[],[],[],[2974],{"id":2975,"name":2976,"type":1650},"recNc8OhJgKoXhsZf","Brand & Creative",[],[],[2980,2981],{"id":1164,"name":1165,"type":1166},{"id":2982,"name":2983,"type":1166},"reczuOC10iFMXP2vM","Culture & Community",[],[],[],[],[2989,2998,3022],{"id":2937,"slug":2938,"name":2939,"profile_image":2990,"job_title":2953,"company":2954,"featured":12,"featured_order":141,"bio":2955,"twitter_handle":141,"linkedin_page":2956,"facebook_page":141,"threads_profile":141,"tiktok_channel":141,"speaker_website":2957,"last_modified_time":2958,"sessions":2996,"speaker_type":2997},[2991],{"id":2942,"width":1542,"height":1543,"url":2943,"filename":2944,"size":2945,"type":887,"thumbnails":2992},{"small":2993,"large":2994,"full":2995},{"url":2948,"width":1550,"height":891},{"url":2950,"width":894,"height":1553},{"url":2952,"width":1542,"height":1543},[2961],[],{"id":2999,"slug":3000,"name":3001,"profile_image":3002,"job_title":3015,"company":3016,"featured":12,"featured_order":141,"bio":3017,"twitter_handle":141,"linkedin_page":141,"facebook_page":141,"threads_profile":141,"tiktok_channel":141,"speaker_website":3018,"last_modified_time":3019,"sessions":3020,"speaker_type":3021},"recsztrqlertfw63x","mike-benson","Mike Benson",[3003],{"id":3004,"width":883,"height":883,"url":3005,"filename":3006,"size":3007,"type":887,"thumbnails":3008},"attE2vGJOPCH7GEAx","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FMike_Benson.png","Mike Benson.png",1866241,{"small":3009,"large":3011,"full":3013},{"url":3010,"width":891,"height":891},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FkKloZPlBjnszl6he4cqWVA\u002FTGHnzhIU5NJOQ0Qz6jd1SLZbFzFByH6W2jeC4qbdmSMzKKfwXwqjwddNYf13XFNnNI_1TEiuBNP4LFuK51gOdZiLLMvIi1x91H7is95-ZJB2TeENBiEWYS5p6k4rTZlfAY2nNIu_HrZviFgjCtDbBw\u002FvbCya-gqBc8CvIIt3ntxpJfxTGLCzr0sinQFkqHodhc",{"url":3012,"width":894,"height":894},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FmHEkr7mL7osgbklE_pz30Q\u002FIsLt-EmVJxtqIdbOF7pFkT73xVfEGbnsF0DgLwzxH3IOIjvBW1ZbEld3lWhM4kD-ViNnQf1ws1w5dX_81IB9E8sldTivonmuWxX3HND3tDNEFWQbT-nRXgX4L6NsZPpmLDbkuGPRfRDSRVGaB4Blzw\u002F0DFJk2301ZKSElzf3mQTkxxjXWxSWAHuR--rhAczT60",{"url":3014,"width":883,"height":883},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FlIMNyJg1NQ6d4LuKz9Ih6g\u002FHBiye0LfeO5nfZrZ7ELv2aJ4vG5sAAiVwk0EzLyPUUX4Fyp86KMnGlqrc2nyJ-vo3u2U-5X5Dh9_tZY0SlOTtL1wikyzoysH3kgkam42kVbfpZFmW-YSwsNSIzthRCHhguv4aY598Iqt3cKDs19L9w\u002F9vZSezZbJtrie-OOd8cmKnnMOmwdWnnswc7ehSTTRD0","President and Chief Marketing Officer, CBS, BET and VH1","CBS","Mike Benson, President and CMO, CBS since 2019, leads CBS marketing across broadcast, streaming and CBS-produced content for Paramount+. 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Formerly, he held leadership roles at Amazon Studios, Time Warner and The Walt Disney Company.","www.cbs.com","2025-08-22T14:45:22.000Z",[2961],[],{"id":3023,"slug":3024,"name":3025,"profile_image":3026,"job_title":3039,"company":3040,"featured":12,"featured_order":141,"bio":3041,"twitter_handle":141,"linkedin_page":141,"facebook_page":141,"threads_profile":141,"tiktok_channel":141,"speaker_website":141,"last_modified_time":3042,"sessions":3043,"speaker_type":3044},"recuphoxtgxqgjnc5","morris-chestnut","Morris Chestnut",[3027],{"id":3028,"width":883,"height":883,"url":3029,"filename":3030,"size":3031,"type":887,"thumbnails":3032},"attGkJOueoRKQiLUn","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FMorris_Chestnut.png","Morris Chestnut.png",1118385,{"small":3033,"large":3035,"full":3037},{"url":3034,"width":891,"height":891},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FSc-6dz6rWVhzoFelnMKT_Q\u002FaEs3r2vsoQJsO1Ghncd2rg9WOClJSUi3jW9q0R4My1_0XhVkXuigjkiMlSjp9ZWlMeXieGMBQS08lHfKplX5ZA7--VgVlUe2JHXld5kWWXqmoig5TT8zITqqlnrwl31qoue2hqE7Wjcld3Tn0AgJFA\u002FSSHRY1zj0_DdND89QTGzTJ6PM0qATLBc4Dpg1DS1Uek",{"url":3036,"width":894,"height":894},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FJIP7kdEURddnTNEWmsAQrQ\u002FQJbDom7OBwFq3yt3DNQLI8hur8OjEN7fBHILyKMVA5lSckVWJAUeriMQmu1dzzyd0iGP1GWl4FReFRCAaky4jQd0w_2B41Xt9Vje4HcH1lSBrH8J2vIyyhrRKoEEkWZKLN93qXRTeQuBA4Ko_Qe2PA\u002FfHBnfYdckLMJJIbPaptgqL3JEVe8wOdAWaCVxS23Je0",{"url":3038,"width":883,"height":883},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002Fz5A0EGqQdc9kAedMhmK3og\u002Fv95Hs5U39VmWjwTKyENgVpuFJlHQXgEx2Np9WLT6CV_3e-vck4-Qm1JNyHCB6EETBUlNZpoPt4Ckun0aVh5zEvh2HPlobwnkDtmP3OuDsxTU9TpNGnpb7c9sP55TfuuVo8QMd1OUSG4szlTqpRNWhw\u002FuzLlKRAspmAYWPaUpi-WnztOPQ6ollIKJbB_izdJpV0","Actor and Executive Producer","CBS' Watson","Morris Chestnut, a two-time NAACP award-winning actor and producer, has enjoyed tremendous success for over three decades. He received a Hollywood Walk of Fame star in 2022. Currently, Chestnut leads CBS drama WATSON in its second season as star and executive producer. In 2023, he won his second NAACP Image Award for Outstanding Lead Actor for Peacock's \"The Best Man: The Final Chapters.\" His TV credits include NURSE JACKIE, American Horror Story, Rosewood, The Resident, and Goliath. Film credits include Boyz n the Hood.","2025-08-27T16:15:35.000Z",[2961],[],[],[],26,[1921,1922,3049],"3:00pm - 3:30pm PT",[],{"id":3052,"slug":3053,"name":3054,"profile_image":3055,"job_title":3068,"company":898,"featured":12,"featured_order":141,"bio":3069,"twitter_handle":141,"linkedin_page":3070,"facebook_page":141,"threads_profile":141,"tiktok_channel":141,"speaker_website":3071,"last_modified_time":3072,"sessions":3073,"speaker_type":3163},"recho4ugv3oewnxaw","alanah-joseph","Alanah Joseph",[3056],{"id":3057,"width":883,"height":883,"url":3058,"filename":3059,"size":3060,"type":887,"thumbnails":3061},"attSbqng6kzqKYSTb","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FAlanah_Joseph.png","Alanah Joseph.png",522676,{"small":3062,"large":3064,"full":3066},{"url":3063,"width":891,"height":891},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002F1IPflCbXHN-xbBvygByYbQ\u002Foooyshi2tMdDZQG_ZtSRV_XehRUMOcR-ZOUvwAR7JjLDyXSaBTJkoctSFniNKiZP0YLcMEtC6XAEAsJgOhgqjWoYwaRNdsr0j8616RMGFxOJ_h49SElwg4qEJrOPsxwSXXtSbviOw4RuJpV1TDLd5w\u002F1VtImfb-p6Y_5Ias54OGiuL8AWRa40rdx3-k-965joA",{"url":3065,"width":894,"height":894},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FRQzbPlnwKcKbagUfNnlSnA\u002FLu9kg3PwvrAP8YJRt5Fckl_xEWZrklEJEK60n7aJ4I5BppH-bUT22WlcJXQV-3R8bFVVABPa_ojSicaJ7MMX1n1byeYJN3kpj1hJeEMmDDj3Ms2T8pqgcHs8dL94OgiOwc4atHRZM1HOU542P4afZg\u002FFO6ijgYUY4Cdh_xDvwW2Pfh0W6-u8ySTiCo5MGXIrz4",{"url":3067,"width":883,"height":883},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FPzPDNfwaG-SFaA20I9LCiQ\u002FVOHbUFPb653-kA6ue8Bys5vjPxNA6p1dSeg4V6ihTi5ThiE4_FLqjvEC7VOJEd4LhpRh2kx32vfK-yvNrFn2qTbKZ7k1rBo7TzrZ1B1AyJwMYNibX5yNLpEHLnIB4PirZM4rzSQNt8rMhu4RTvEzbQ\u002FnooJJ2QV6MyPdIoIBmfkAClpXzri3iFzdJyzbOnk-uE","Head of Creator Partnerships","Alanah Joseph serves as Head of Creator Partnerships at HubSpot, where she leads a dynamic team responsible for driving the company's influencer marketing initiatives. 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Learn sustainable creative leadership through intentional personal development. Build a \"sovereign practice\" where fulfillment and profit align. Master energy-based systems, regenerative routines, and authentic presence for lasting success.","2025-09-03T19:30:00.000Z","2025-09-03T20:15:00.000Z",[2565],[2567],[],"2025-09-09T23:30:41.000Z",[3086,3096],{"id":3087,"width":141,"height":141,"url":3088,"filename":3089,"size":3090,"type":924,"thumbnails":3091},"att3BfMmJGpQdrLCo","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fsession-attachments\u002FED2_D1_02_Lorraine_K_Lee_Alanah_Joseph_Beating_Burnout_Use_Personal_Growth_to_Drive_Success_Presentation.pptx.pdf","ED2_D1_02_Lorraine_K_Lee_Alanah_Joseph_Beating_Burnout_Use_Personal_Growth_to_Drive_Success_Presentation.pptx.pdf",1193602,{"small":3092,"large":3094},{"url":3093,"width":928,"height":891},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FmBhTI9sWnKgamdAcw9zbtg\u002F0Sw_GUzQtkBXjN3bh4P43QOpT8KaBs5PKO2ZtD1pUrhD__VJ8VHQcr4m5NLMxv_UQLDRf2pOoylSGjGjf78JoSPR-YOw87pLB7nMyzvrCghSiIlQdqECumar8AIZS9gFT8KE5C5CZE8VZuWnDTWZug\u002FDFZL9s3duBKmEjfKz6egxutF42KaGZrad4pIsptGV9A",{"url":3095,"width":931,"height":894},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FgQ8VKgzlpfq8DfYw6mDZuA\u002FpQ_P3x01vffzt3DmUsZ1NL7_qv_27yVmxb2GoXR8lkbbMfguH74NsNP-Jv02nukW0jYs5cdJ-V9bQmtNbSVFwwgtRTz43FsoM3Za6AVLBazvwgALulhTtDDWNJuuTYjam8Fx3cDKunVoHCanhcjlvw\u002FTHaQUeLf2z1c1wtSq-anlGxIcJUwfWRS6NJCqQ2Xa5Y",{"id":3097,"width":141,"height":141,"url":3098,"filename":3099,"size":3100,"type":924,"thumbnails":3101},"attN4eJNXQnKsO6mr","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fsession-attachments\u002FINBOUND_2025_-_ED2_-_Beating_Burnout_-_Use_Personal_Growth_to_Drive_Success.pdf","INBOUND_2025 - ED2 - Beating Burnout - Use Personal Growth to Drive Success.pdf",796535,{"small":3102,"large":3104},{"url":3103,"width":928,"height":891},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FUFPpaKovguLHqfrac9utZw\u002FGsZJCTuKZ-ifLV8wBQSFkR-lqIKKkkHtlNUt2DREl8jLd-T5XPL34mJAXEjw77DwNDox95aGIEqcobus_2OrktLDwrTKS65agjoayRi6Vvzkfp6TYli2HTvKk015QzIMlQ8X8lGlPnl_rslBC2lXHQ\u002FEUGqkvaur69LQWw5NhrxwYwGSgH33HN47zKqtOKsftc",{"url":3105,"width":931,"height":894},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FodTpRjtDum3sDu_fQSKjLQ\u002FCJ1fUkqsLXjSeUVebkl6Ym76f6WG_TyUYd0BJSOvWwyPBKtwgfaTomh1rbNNrk9sfMemVOuNE9ZArxptgsiOeVDzg3IkvvKnTTQXzldR-6a-sXuOUmAgQz5EVNeWk0_FCk4pfNCgHJhQtsvxVY-61Q\u002FRj_SZ0JmDKoeB388_MwvoXsjJyMqnpOew5FrSKTSXw0","Beating Burnout: Use Personal Growth to Drive Success, AI Recaps",[],[],[3110],{"id":2975,"name":2976,"type":1650},[],[],[3114,3115],{"id":2982,"name":2983,"type":1166},{"id":3116,"name":3117,"type":1166},"recdRxKlAmRux8eq3","Coaching & Mentorship",[],[],[],[],[3123,3132],{"id":3052,"slug":3053,"name":3054,"profile_image":3124,"job_title":3068,"company":898,"featured":12,"featured_order":141,"bio":3069,"twitter_handle":141,"linkedin_page":3070,"facebook_page":141,"threads_profile":141,"tiktok_channel":141,"speaker_website":3071,"last_modified_time":3072,"sessions":3130,"speaker_type":3131},[3125],{"id":3057,"width":883,"height":883,"url":3058,"filename":3059,"size":3060,"type":887,"thumbnails":3126},{"small":3127,"large":3128,"full":3129},{"url":3063,"width":891,"height":891},{"url":3065,"width":894,"height":894},{"url":3067,"width":883,"height":883},[3075],[],{"id":3133,"slug":3134,"name":3135,"profile_image":3136,"job_title":3149,"company":3150,"featured":12,"featured_order":141,"bio":3151,"twitter_handle":3152,"linkedin_page":3153,"facebook_page":141,"threads_profile":141,"tiktok_channel":141,"speaker_website":3154,"last_modified_time":3155,"sessions":3156,"speaker_type":3157},"rec8ektgug2yhbl9w","lorraine-k-lee","Lorraine K. 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Learn why Outbound is now Inbound and how Clay, AI agents, and intent data help unify teams and turn hidden signals into pipeline.","2025-09-05T17:15:00.000Z","2025-09-05T18:00:00.000Z",[6082],[6084],[],"2025-09-09T23:25:00.000Z",[8994,9004],{"id":8995,"width":141,"height":141,"url":8996,"filename":8997,"size":8998,"type":924,"thumbnails":8999},"attxdt1t8xphkdgpg","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fsession-attachments\u002FED5_D3_01_Bill_Stathopoulos_Building_the_GTM_Motion_of_2026_With_Clay_and_AI_Agents_Presentation__1_.pdf","ED5_D3_01_Bill_Stathopoulos_Building_the_GTM_Motion_of_2026_With_Clay_and_AI_Agents_Presentation 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Since 2014, he has led implementation initiatives for global companies and works on solution architecture using the platform. Recognized by HubSpot, he is a member of the UpMarket PAC, holds the Onboarding and Custom Integration Accreditations, and was the first external Portuguese-speaking creator for HubSpot Academy. 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Join HubSpot's Chris Riley and SJ Morris for a candid conversation on the power of neurodiversity in tech, common myths, and practical strategies for building more inclusive workplaces. Identify key cognitive advantages, and how neurodivergent thinking fuels innovation. A follow-up to last year's \"Neurospicy\" meetup, with more hosts to come. \n*Session reservations required this year.","2025-09-03T19:00:00.000Z",[3321],[12266],"recbkjOoeWTEZOM9S",[],"2025-08-12T04:47:40.000Z",372,[],[],[],[],[],[],[12277,12278,12279],{"id":2982,"name":2983,"type":1166},{"id":3116,"name":3117,"type":1166},{"id":1164,"name":1165,"type":1166},[],[],[],[12284],{"id":3428,"name":3429,"type":3430},[12286,12295],{"id":12237,"slug":12238,"name":12239,"profile_image":12287,"job_title":12253,"company":898,"featured":12,"featured_order":141,"bio":12254,"twitter_handle":12255,"linkedin_page":141,"facebook_page":141,"threads_profile":141,"tiktok_channel":141,"speaker_website":141,"last_modified_time":12256,"sessions":12293,"speaker_type":12294},[12288],{"id":12242,"width":883,"height":883,"url":12243,"filename":12244,"size":12245,"type":887,"thumbnails":12289},{"small":12290,"large":12291,"full":12292},{"url":12248,"width":891,"height":891},{"url":12250,"width":894,"height":894},{"url":12252,"width":883,"height":883},[12259],[],{"id":12296,"slug":12297,"name":12298,"profile_image":12299,"job_title":12312,"company":898,"featured":12,"featured_order":141,"bio":12313,"twitter_handle":141,"linkedin_page":12314,"facebook_page":141,"threads_profile":141,"tiktok_channel":141,"speaker_website":12315,"last_modified_time":12316,"sessions":12317,"speaker_type":12318},"rec8n0amy6pjvqlim","sarah-jane-sj-morris","Sarah Jane (SJ) Morris",[12300],{"id":12301,"width":883,"height":883,"url":12302,"filename":12303,"size":12304,"type":887,"thumbnails":12305},"attVpOwlnvxqpZ8iJ","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FSarah_Jane__SJ__Morris.png","Sarah Jane (SJ) Morris.png",1071715,{"small":12306,"large":12308,"full":12310},{"url":12307,"width":891,"height":891},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FlV5gTWK7-Ry5xC1e31oxQw\u002FrLQI0TR9K451Vfm4xzhT-Qa3jcmwvsU1Yud17QvZjw2UKzeXDNev6qy-0cRzXqM7tbQGw8YhzAw6NWxMe9jUmIwW4t9TjT8KkoHdy9hPQYmTKQlW8TkigpZYo2bAEf6efIVoan7pLjxkR2G-AYzO1A\u002F_ljyZ-U2LBRUTI0dkkebur4DtYS_PRGELW2v2KkzFHk",{"url":12309,"width":894,"height":894},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FRnc2_jzer3qN_tF_xrJhaA\u002FqVOzi3dhuoA_fY2BvMClY95Wqrv3rFeM9kJeqxuw5Y-2No7ypMnJ7goqr3T-34Ynqvf1bpxmKaH-cbcXyvOrF90ioFFSTdyTHwA0PTtx_PW5tWiTaF7inHr3zGAvGKmVgeKjTkUfitAkgEsvB1C99A\u002FaBZDfgLXVP7_76AEoRkRVjx37fLkMZU6ObVyiIyEUao",{"url":12311,"width":883,"height":883},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002Fy3_q01wveAVuQrfKmeWu9Q\u002Fz6Ic8Y23WUKFi8zzAL1DISc-_KOBWeLB7bUq-8VeWT2k_py0YaRXiJA0w1KtTe3AS1Qb55RW4XTDv0v2amyRbjvob_Jk3z2YoE5XkVl5b8B-yVFupOlFMFMd137qBkpb3An6VIwnLdUS66nX4HJYOw\u002FpIlycSL5ty_xcru6uSRXv0OLuP0HEom4OanWAkj3Lvo","Senior Manager, Developer Community","SJ Morris is a developer relations and community leader shaping the HubSpot ecosystem. 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Synthesia CEO Victor Riparbelli explores how AI will reshape video as profoundly as social media reshaped content consumption. Over the next decade, AI won't just make video faster and cheaper—it will make it fundamentally different through hyper-tailored videos that adapt to each viewer and experiences that respond in real time, blurring lines between watching and participating. 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Learn how these digital teammates reduce busywork and let your team focus on what matters most.",[6242],[6244],"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=qHXMlj6fdrI",[],"2025-09-23T18:31:06.000Z",[17135],{"id":17136,"width":141,"height":141,"url":17137,"filename":17138,"size":17139,"type":924,"thumbnails":17140},"attvLGQwjVuXOMYXG","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fsession-attachments\u002FHE_D1_02_Dylan_Sellberg_Breeze_Agents_Your_New_Digital_Teammates_Presentation.pptx.pdf","HE_D1_02_Dylan_Sellberg_Breeze_Agents_Your_New_Digital_Teammates_Presentation.pptx.pdf",18489815,{"small":17141,"large":17143},{"url":17142,"width":928,"height":891},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FJvoG6dEfbpl_n8EqbwUVvw\u002FwnEGrazm8hOUxDoqOxE2MOVMdCchDXsyCyHLsGc6wI7dpdjxjbqQJvUm73tKcGz-ezGDVD8dTEcQOy9K9IAYtgdSwYOphTspKbun-ILNn2JiUJ_gM1h36BqGSs8021OsY2bu0D9Y4kpPWsnrnFoWpg\u002F4uPP1jrIcJcNmcjOGFtWM54-yYlGkkqzCkQguv4-Y64",{"url":17144,"width":931,"height":894},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002Ffj5QSm8wTQfe4EYnw2mgrA\u002FbkA1z5LDOu6HYEAvoe7f5cBUvXXHoBtU_EgiECSf4k6j3ketvMnr1kot13e4bgR-P60SB3ftM1pyI96ZNceVDowcjr5B8UG8vD4JqChfXOW45Qlf48fgFYiRr1zIex7jX04yFKFnC6dfeETSwRh23g\u002FSeMqm83HQTnvape7cGaqyr-PGY8FmK9e75FO7GZhbGQ",[],[],[],[],[],[17151],{"id":1164,"name":1165,"type":1166},[],[],[17155],{"id":1997,"name":1998,"type":953},[],[17158],{"id":17103,"slug":17104,"name":17105,"profile_image":17159,"job_title":17119,"company":898,"featured":12,"featured_order":141,"bio":17120,"twitter_handle":17121,"linkedin_page":17122,"facebook_page":141,"threads_profile":141,"tiktok_channel":141,"speaker_website":12504,"last_modified_time":12604,"sessions":17165,"speaker_type":17166},[17160],{"id":17108,"width":883,"height":883,"url":17109,"filename":17110,"size":17111,"type":887,"thumbnails":17161},{"small":17162,"large":17163,"full":17164},{"url":17114,"width":891,"height":891},{"url":17116,"width":894,"height":894},{"url":17118,"width":883,"height":883},[17125],[],[],[],[1018,1019,10083],[],{"id":17172,"slug":17173,"name":17174,"profile_image":17175,"job_title":17188,"company":17189,"featured":12,"featured_order":141,"bio":17190,"twitter_handle":17191,"linkedin_page":17192,"facebook_page":141,"threads_profile":141,"tiktok_channel":141,"speaker_website":17193,"last_modified_time":17194,"sessions":17195,"speaker_type":17255},"recmlend8pjn5jcsu","dylan-wickliffe","Dylan Wickliffe",[17176],{"id":17177,"width":883,"height":883,"url":17178,"filename":17179,"size":17180,"type":887,"thumbnails":17181},"attlQUBwqsAdYl6Z8","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FDylan_Wickliffe.png","Dylan Wickliffe.png",829371,{"small":17182,"large":17184,"full":17186},{"url":17183,"width":891,"height":891},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002F65ALrS8N9--HNsD8zNsU3g\u002Fbt2louFwbUtsmJ4gIzt6pS-xKUj5cd8aTsii035Ost5hcAa9UisxOhXj-rY26pdFkAHSud0MiiL6ma2zcqvCTosGY2JCMxIUEPwUXiwgBW7T3wfhboUFnPXpE8NbXTDHu553tj79AcEjfDoKW4oXdA\u002F8yKxRlxYGYdc9VNsgiiDtYKovJqtPoXBy-D4oP77ynQ",{"url":17185,"width":894,"height":894},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002Fwt6G0CTK03TnChjYNk6Ifg\u002F8Ey1PCryTHV8gmw9q4iV5mYBGcfGgpY_JNSsthebfSvU9m7R4cxveMEwZhWVkwwiSDqAPDXpSMUsp1VPCilMaLfmk50nTI0ugb4YBs7iqFWki2894jDWWzP8oX38DrUpsx0tSWs4M6WLAKfx3R0vdg\u002FtZ7C7GqMouxynjiAClbcZHdlVw6xaVoftP5AMJtbM-Y",{"url":17187,"width":883,"height":883},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FKGz2zWLuRiE3dXfU5i6owg\u002FdFYJgB38F29J572xUL2c9TIEB3CLrMvH75ekubHyEmvI_aUkh-Zzk9BskFibQFT7pDvb44YDfywkZ5LmfDE2-wgzIHDQtzfb93lLEc-iA3SebdaAdsEtLrQyQ_QCp0QbzUpzjWXW38uB7HY5ww8seQ\u002FNKDovyAkUDWKh9UvzHL8X6v2yopSFh86TOeYc_U-Qj0","VP of Growth","Media Junction","Dylan Wickliffe is VP of Growth at media junction®, an Elite HubSpot Solutions Partner. 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Drop the corporate speak and get real about growing your business. No PowerPoints or pitches—just authentic conversations with people who get your challenges. Share wins, laugh about failures, and make meaningful connections. Whether tackling pricing, customer success, or growth targets, you'll find your people here. Bring your questions and growth hacks that work. \n\n*Session reservations required this year.\n",[3194],[3407],[],"2025-08-12T04:47:53.000Z",[],[],[],[],[],[],[],[17213],{"id":8075,"name":8076,"type":943},[],[17216,17217],{"id":1997,"name":1998,"type":953},{"id":2606,"name":2607,"type":953},[17219],{"id":3428,"name":3429,"type":3430},[17221,17230],{"id":17172,"slug":17173,"name":17174,"profile_image":17222,"job_title":17188,"company":17189,"featured":12,"featured_order":141,"bio":17190,"twitter_handle":17191,"linkedin_page":17192,"facebook_page":141,"threads_profile":141,"tiktok_channel":141,"speaker_website":17193,"last_modified_time":17194,"sessions":17228,"speaker_type":17229},[17223],{"id":17177,"width":883,"height":883,"url":17178,"filename":17179,"size":17180,"type":887,"thumbnails":17224},{"small":17225,"large":17226,"full":17227},{"url":17183,"width":891,"height":891},{"url":17185,"width":894,"height":894},{"url":17187,"width":883,"height":883},[17197],[],{"id":17231,"slug":17232,"name":17233,"profile_image":17234,"job_title":10972,"company":898,"featured":12,"featured_order":141,"bio":17247,"twitter_handle":141,"linkedin_page":17248,"facebook_page":141,"threads_profile":141,"tiktok_channel":141,"speaker_website":976,"last_modified_time":17249,"sessions":17250,"speaker_type":17251},"recmb2razs1wkwhyq","oscar-zamorano","Oscar Zamorano",[17235],{"id":17236,"width":883,"height":883,"url":17237,"filename":17238,"size":17239,"type":887,"thumbnails":17240},"attqOmOs9xfwgKE9d","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FOscar_Zamorano.png","Oscar Zamorano.png",783885,{"small":17241,"large":17243,"full":17245},{"url":17242,"width":891,"height":891},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FYtZZiJ3YhZ1RasbFWoBHiA\u002FTbSj_DdbvExmF2WjRv0jdGIn3qVEOnPxJ4UWh0uyZ2EhQF5YgAwalnTgGbJJbWkvqrOFzqjLyHsOrt0k3f65TqZCFPDaC_XM-FkFT5h2rR2VlPED57Rekcm7fQZ_GPYusYSWVUcfDzNG9_g60skutw\u002F5ULy1h1tty_QDG2oMVgtHb1bJ1Ivghm5vGzgXqd3sBU",{"url":17244,"width":894,"height":894},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FMpzEJHDlawzSdz27ieSliQ\u002FeDA9e3b6ZdgtxcP_KwCWIaUsmOtolu3X4V7yJrAHkjcXwihbpyuRBGfkOq86nLVtRFcbo9mjS9MqW0RJjYI7X8m8DH0kEtNwyRB380fXRAy-8nPXIxUgMLrOiWMQx8MGNNdUpUi9vCCt1TIYnh8Jgw\u002FVUJuIRZnD4mpFDMwhdmNeeGb3P_uLauT0NIQwG68jXQ",{"url":17246,"width":883,"height":883},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FfFwM41gDAsIGoJsd9J-gLA\u002FDM9TOlZnYbNZlfm7AebUtgdY9UI2gSl_Eknd2Vm7oDDPtMG4tWkK1gvHMrTMXWCzmAEfqAbuTvzKz5A9ZtcM3V9gibOBZ76zFXnaWtr7HywvGXYUd2C8eBD_7npHdBEzOLVvxAtBZG6AN1bz1qzNHg\u002Fuf20Cg7fhPnFO6DRagok_6PCR6Dk2Y0nOMC5wpZQo1Q","With over a decade of HubSpot expertise, Oscar began his journey at HubSpot in 2015, onboarding some of their earliest agency partners. Since then, he launched his own HubSpot consultancy, led the CRM team at Webs (Elite HubSpot partner based in the Netherlands), and currently serves as a Solutions Engineer at HubSpot. In this role, Oscar leverages his experience to develop powerful HubSpot solutions for complex business challenges.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Foscar-zamorano\u002F","2025-06-11T19:17:32.000Z",[17197],[],[],[],[1018,1019,8213],[],{"id":17257,"slug":17258,"name":17259,"profile_image":17260,"job_title":3774,"company":17273,"featured":12,"featured_order":141,"bio":17274,"twitter_handle":141,"linkedin_page":141,"facebook_page":141,"threads_profile":141,"tiktok_channel":141,"speaker_website":141,"last_modified_time":2688,"sessions":17275,"speaker_type":17312},"recxwvxazwescjs5w","edwina-dendler","Edwina Dendler",[17261],{"id":17262,"width":883,"height":883,"url":17263,"filename":17264,"size":17265,"type":887,"thumbnails":17266},"attbHHQ7bh9y7gSuk","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FEdwina_Dendler.png","Edwina Dendler.png",947035,{"small":17267,"large":17269,"full":17271},{"url":17268,"width":891,"height":891},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002Ff6PhQgQOsGFA9k2tH8CrIg\u002FCMgqL8GqIS61aIJnPt-cGA7uPfzJ7kU9jPUhPUwWQDjE2CujgSwDDjpHYDrbHOYUqHxt-D0dDV9jrX8XV9yOkSQQnLwK0398WENkKIpxGc-w_MkA2WMC-LzG19YM4HPjtJN3OFVf1jMFeuxuIgZ-PA\u002FR2ktnjWiqPWEej3IDHrNiwh5bLDxl3kSCgXogHMG200",{"url":17270,"width":894,"height":894},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002F0uOdTLPUO0ufG5Fe6DjViQ\u002FAYfyOeOpVc8VrRMlaIkjIRQxHFN3IdWp-A6M0OGB7ZSjI5qWZgADPW0y0v-p5RdSGIptKZ2A_Ep3thDP2Rj3uj94SS_4sMGq3Gb7XPQTFDOcjOCM0EXS_vSF4ORCT_m4IEauYw6rX8G42cjgnyDA0Q\u002F0zHNAfOiGiK6rDyAONJ6RPTOlSwVpU2Hdid7UIpLYDk",{"url":17272,"width":883,"height":883},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FZa6RnU7n6xkEJJgCKBnnkg\u002FIzVStYs2NeRvzP8ONdbDbqSK7J0hahOZqRUAz9ARIlSRWGbXPEpzwW4QvKFL-ETz9qsHKknWtFt7a9mB8knWuB_Dw63xOP5A1tRl51q87f9nlDiVg2v1g7S_v0QZ4T3pvq1zdGMMPMWrNe8Utb1dyw\u002FFOLDRaN_XzdLNKmKDS82QFOGCskAZvrgrCCY9HmSgTE","Prismic","Edwina helps B2B scale-ups build marketing strategies that drive growth, and the teams that bring them to life. 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We're creating a judgment-free zone where hard lessons get the spotlight and failures become learning gold.\nWe’ll start with a roundtable—want to share? DM the host on LinkedIn—then move into small-group circles for honest conversation and shared learning, and end with an open mic of real takeaways. Come for the failures. Stay for the community. Leave with fresh perspective.\n*Session reservations required this year. 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EJ Cho, CEO of Tofu, reveals why shallow context leads to hallucinated output and how unified platforms create the data architecture that makes AI agents actually work. 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Through a blend of data analysis and human insight, he’s helped scale to 45M+ monthly sessions, grow the content library to more than 3M photos and videos, while strengthening integration with Canva’s 225M+ monthly users.  A curious problem solver at heart, Enrique breaks down complex business challenges into actionable strategies that drive value across the entire user journey.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fenriquehoyos\u002F","2025-07-22T15:57:12.000Z",[18271],{"id":18272,"year":904,"unique_id":18273,"title":18274,"description":18275,"start_date_and_time":2695,"end_date_and_time":18276,"level":18277,"skill_level":1124,"location":18278,"livestream":12,"livestream_link":141,"livestream_order":141,"featured":12,"featured_order":141,"related_sessions":18279,"last_modified_time":18280,"registration":127,"session_reservations":127,"reservations_required":127,"registrationCapacityEnable":127,"registrationCapacity":6087,"attachments":18281,"attachments_name":18302,"attachments_thumbnails":1152,"also_sponsors":18303,"session_type":18304,"session_marketing":18305,"session_sales":18307,"session_customer_success":18308,"session_culture_trends":18310,"session_gtm_data_systems":18311,"session_revops":18313,"session_hubspot_products":18314,"session_networking":18315,"speakers":18316,"sponsors":18326,"locations":18327,"grid_row_span":155,"grid_row_start":402,"display_date":18328},"recfd0armcnutzy7k","1673791","Beyond Acquisition: Turning Users Into Lifelong Customers","Acquiring customers is only half of the battle — driving early product stickiness is where compounding growth happens.  Discover how to blend quantitative and qualitative data to design experiences that stick: define your value proposition, identify your ”aha moment,” and design an onboarding experience that turns new users into successful customers.  We’ll walk through a real life case study on how Pexels rebuilt their creator (customer) onboarding to grow their community to 300K+ and unlock 3M+ pieces of content. From high-level strategy, to practical tips you can implement immediately.","2025-09-03T19:15:00.000Z",[6082],[6084],[],"2025-09-09T23:28:28.000Z",[18282,18292],{"id":18283,"width":141,"height":141,"url":18284,"filename":18285,"size":18286,"type":924,"thumbnails":18287},"atts73yUjHBeBsmBs","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fsession-attachments\u002FED5_D1_01_Enrique_Hoyos_Beyond_Acquisition_Turning_Users_Into_Lifelong_Customers_Presentation.pdf","ED5_D1_01_Enrique_Hoyos_Beyond_Acquisition_Turning_Users_Into_Lifelong_Customers_Presentation.pdf",14730378,{"small":18288,"large":18290},{"url":18289,"width":928,"height":891},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002F0y8RE6rJJzqj-PP91KlUsg\u002FzPJJNrKB6ZwjBomwBcHlLKT3KdJLalmgZv6bJ9BwkH47GbD_U-7Z2xMHNx66yJMaKAVDJnJuXLy2LUWXgcx21dSf9YqBJxhjE_fVI7z9x5XYmEjsA5nZBw6V9uW3ozl7fYHn6MIFhymUSxyqh3hq-A\u002FnS6Q1aEJ5plkFdW4XijPKtDYo6BY4qxcunarkdDAyAU",{"url":18291,"width":931,"height":894},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002F9k7JODJrgfI0N8wfwDGw5g\u002FweQWImE_Fg0QQM35PYNftaABJSae64ipI_K8uW10dg96y9FaY8ZcI9M9H0fAfI9kKCRYUtNbUG-kgYiU2eP7QW3FCcf7BjLhyDy_mDEgyOgkMgxcA-YU3G3Di_n5uh1nnKFILzWlwELvbAdeC3xoUA\u002FB_RB5hfBz1j98jDpQVSiowFIeao5GGgiPsjZS0U0Csg",{"id":18293,"width":141,"height":141,"url":18294,"filename":18295,"size":18296,"type":924,"thumbnails":18297},"attLuJ0Ue8UTxTPlj","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fsession-attachments\u002FINBOUND_2025_-_ED5_-_Beyond_Acquisition_-_Turning_Users_Into_Lifelong_Customers.pdf","INBOUND_2025 - ED5 - Beyond Acquisition - Turning Users Into Lifelong Customers.pdf",710900,{"small":18298,"large":18300},{"url":18299,"width":928,"height":891},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FUYWeUk7_qPfwcZFDfc3ezA\u002FkwS_MzYxaFN7boex2s4YienKtYQJTyswk054CC4uXO0OUecFzHbrvdPZc28ITnbvGaoYyRCUYl55b8jbzTK1VKBXIhhuRcX_VnF_eiu9xPRlZqaqNm4Bo3GzdOVaAbAIYmgP-OM5ek90r82txZJx7w\u002FppaBdNL4rUFuUrYmso0pG8qVj8TUXSjTKCdIi4Vc-gg",{"url":18301,"width":931,"height":894},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FGMO66qaamQELjfBAedrUJw\u002Fn-NBEB6c3ddwZksMc2b6AeULq3TqqDFhKOZh4pxXnERbo3XzI2MjtSxZm0ZQ7WMr6FwuxuJquvIEQW6xHkckUOCNzuHIRF0IdcrDCbiCnKVzIxf07xAgfe_aUnA1LP--JDQA_E3rigcOyD5u0RfjhQ\u002FTZg9jLtFH-J2MHDBDrg9OsT7sWEUWwMdz8fCI-WI974","Beyond Acquisition: Turning Users Into Lifelong Customers, AI Recaps",[],[],[18306],{"id":4248,"name":4249,"type":1650},[],[18309],{"id":1159,"name":1160,"type":1161},[],[18312],{"id":8075,"name":8076,"type":943},[],[],[],[18317],{"id":18249,"slug":18250,"name":18251,"profile_image":18318,"job_title":18265,"company":18266,"featured":12,"featured_order":141,"bio":18267,"twitter_handle":141,"linkedin_page":18268,"facebook_page":141,"threads_profile":141,"tiktok_channel":141,"speaker_website":141,"last_modified_time":18269,"sessions":18324,"speaker_type":18325},[18319],{"id":18254,"width":883,"height":883,"url":18255,"filename":18256,"size":18257,"type":887,"thumbnails":18320},{"small":18321,"large":18322,"full":18323},{"url":18260,"width":891,"height":891},{"url":18262,"width":894,"height":894},{"url":18264,"width":883,"height":883},[18272],[],[],[],[1018,1019,2013],[],{"id":18331,"slug":18332,"name":18333,"profile_image":18334,"job_title":10525,"company":18347,"featured":12,"featured_order":141,"bio":18348,"twitter_handle":141,"linkedin_page":18349,"facebook_page":141,"threads_profile":141,"tiktok_channel":141,"speaker_website":18350,"last_modified_time":18351,"sessions":18352,"speaker_type":18456},"recvsomsshn7jgpov","eric-m-bailey","Eric M. Bailey",[18335],{"id":18336,"width":883,"height":883,"url":18337,"filename":18338,"size":18339,"type":887,"thumbnails":18340},"attfKeDjz2j0XS0Ug","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FEric_M._Bailey.png","Eric M. Bailey.png",1142216,{"small":18341,"large":18343,"full":18345},{"url":18342,"width":891,"height":891},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FtjjKnSWFul30E9I6nlBE_g\u002F0nhNYUSlEYr7YAkuY6ehR0k1Qtl9f9uyQPvY4ZtIgz5jFO5tQGLfTTgQ43Yy6RP7vgISTOwMItLodN-WAEVJyx4zgiOuQxTmXO_npw6Xwnwd1NqHBXkujTSOPdOHFvtJpYO4roSlhh0e9Ptl2y5oqg\u002FjOMXI_B5FMV_03cWKHDwDpAldGrh3yIa5GeAoyF8rmY",{"url":18344,"width":894,"height":894},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FUVEc9-JQgmyA3QGiwpVSAw\u002Fi6QCAnsV_e-rpRvsbq9HokK9wvy2GsPgpgtIzDWwMgYoGSQWshE6mYpglGJ90CQF1vjDuGIldFwaggCefqm8gJwCfAATrp5r6lgoXXMY7BQVti97w2_q82oN_flLhDj5c4KAtpyecBBbUZs43zbzeg\u002FYAED-768dFEAAY6Q4YI_gpBQElCVVAcsZq-Fw3ok6hE",{"url":18346,"width":883,"height":883},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002Ff-Ewo3vJWSkb0lk87ZgsIw\u002F5VReR_c-J1-VUVEMaGj2afBbR38no6xmW4WvHZ3C72q_Qkc-AlhpTohgbW4LrF0mDduAqC0ESWLnpUCfPvRP2my86drxLGDAE_55qJi8qSHcrMSnOgKtnLOpUwWPARd0UMTndG89yNSDQrPMRWKXng\u002FhOtjIi8jmM9SE4bu5U6rSRR5pBKIsHa-QMPKzYPW3-A","Bailey Innovation Group","Eric M. Bailey is the bestselling author and president of Bailey Strategic Innovation Group, one of the fastest-growing human communication consulting firms in the United States. Eric has a unique set of life experiences that includes earning a Master’s Degree in Leadership and Organizational Development from Saint Louis University, helping NFL Pro-Bowler Larry Fitzgerald pet a rhinoceros, doing barrel rolls in an F-16, and chatting with LL Cool J on the campus of Harvard University. Eric believes that no matter what life throws at you theres either a lesson to be learned or a story to be told. 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