[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"redirects:L2Jsb2cvaW5zaWRlLXRoZS1haS1lY29zeXN0ZW0taG93LW9wZW4tYWktYW5kLWh1Yi1zcG90LWFyZS1idWlsZGluZy10aGUtZnV0dXJlLXRvZ2V0aGVy":3,"all-global-data":4,"page:L2Jsb2cvaW5zaWRlLXRoZS1haS1lY29zeXN0ZW0taG93LW9wZW4tYWktYW5kLWh1Yi1zcG90LWFyZS1idWlsZGluZy10aGUtZnV0dXJlLXRvZ2V0aGVy":92,"getAuthor-ea7f9b0a4be34ff8a5acace0c10cf8fa":213,"blogs:featured":229,"speaker-null":908,"session-null":43797},{},{"data":5},{"footerData":6,"header":34,"announcementBannerText":69,"socials":70,"environment":86,"newsletter":87},{"footerLinks":7,"newsletterSubText":25,"cta":26},[8,13,17,21],{"id":9,"label":10,"url":11,"priority":12},"307878257","Privacy Policy"," https:\u002F\u002Flegal.hubspot.com\u002Fprivacy-policy?hubs_content=www.hubspot.com\u002F&hubs_content-cta=Privacy%20Policy&_gl=1*atai5b*_ga*NjU0NzI3ODUwLjE2OTc1NTYxODA.*_ga_LXTM6CQ0XK*MTcxMDk0OTkyNi4zMy4xLjE3MTA5NDk5MjcuNTkuMC4w",false,{"id":14,"label":15,"url":16,"priority":12},"-697432171","Website Terms of Use","https:\u002F\u002Flegal.hubspot.com\u002Fwebsite-terms-of-use",{"id":18,"label":19,"url":20,"priority":12},"-1027445700","Terms & Conditions","http:\u002F\u002Flegal.hubspot.com\u002Funbound-2026",{"id":22,"label":23,"url":24,"priority":12},"-2018023638","Code of Conduct","https:\u002F\u002Fhelp.unbound.com\u002Funbound-code-of-conduct","\u003Cp>Stay ahead of what’s next.\u003C\u002Fp>\u003Cp>Get first access to INBOUND news and updates.\u003C\u002Fp>",{"title":27,"shortLabel":27,"page":28,"label":32,"url":33},"Register",{"@type":29,"id":30,"model":31},"@builder.io\u002Fcore:Reference","094aed3e7b8b4d5dac6b0aeb6fc898a8","page","Register Now","\u002Fregister",{"logo":35,"menu":36,"logoAltText":68},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fa1011aa26b104c4ebcfe37e87247da55",[37,39,48,53,58,63],{"id":38,"label":27,"url":33,"priority":12},"247777367",{"id":40,"label":41,"url":42,"priority":12,"subitems":43},"-1864126603","Agenda & Speakers","\u002Fagenda-speakers",[44],{"id":45,"label":46,"url":47},"-63923820","2025 Archive","\u002F2025-sessions",{"id":49,"label":50,"url":51,"priority":12,"subitems":52},"-480072961","Become a Sponsor","\u002Fsponsors",[],{"id":54,"label":55,"url":56,"priority":12,"subitems":57},"381995791","Blog","\u002Fblog",[],{"id":59,"label":60,"url":61,"priority":12,"subitems":62},"-603847682","Help","\u002Fhelp",[],{"id":64,"label":65,"url":66,"priority":12,"subitems":67},"2114980093","Store","https:\u002F\u002Fshop.hubspot.com",[],"IN26 Logo ","\u003Cp>General Admission tickets are selling fast! Save $200 before prices jump to $1,399. \u003Ca href=\"https:\u002F\u002Funbound.hubspot.com\u002Fregister\" rel=\"noopener noreferrer\" target=\"_blank\">Register now\u003C\u002Fa>.\u003C\u002Fp>",[71,74,77,80,83],{"url":72,"type":73},"https:\u002F\u002Ftwitter.com\u002FINBOUND","twitter",{"url":75,"type":76},"https:\u002F\u002Fwww.facebook.com\u002FINBOUND\u002F","facebook",{"type":78,"url":79},"Instagram","https:\u002F\u002Fwww.instagram.com\u002FINBOUND\u002F",{"type":81,"url":82},"linkedIn","https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Finboundboston\u002F",{"url":84,"type":85},"https:\u002F\u002Fwww.tiktok.com\u002F@inbound","tiktok","Unbound",{"headline":88,"subHead":89,"subText":90,"buttonText":91},"Stay ahead of what’s next. Get first access to UNBOUND news and updates. ","","\u003Cp>\u003Cspan style=\"font-size: 14px;\">We're committed to your privacy. HubSpot uses the information you provide us to contact you about UNBOUND and other HubSpot events.\u003C\u002Fspan> \u003Cspan style=\"font-size: 14px;\">You may unsubscribe from these communications at any time. For more information, check out our \u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Flegal.hubspot.com\u002Fprivacy-policy?hubs_content=www.hubspot.com\u002F&hubs_content-cta=Privacy%20Policy&_gl=1*atai5b*_ga*NjU0NzI3ODUwLjE2OTc1NTYxODA.*_ga_LXTM6CQ0XK*MTcxMDk0OTkyNi4zMy4xLjE3MTA5NDk5MjcuNTkuMC4w\" rel=\"noopener noreferrer\" target=\"_blank\" style=\"font-size: 14px;\">privacy policy\u003C\u002Fa>\u003Cspan style=\"font-size: 14px;\"> and UNBOUND \u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Flegal.hubspot.com\u002Funbound-2026\" rel=\"noopener noreferrer\" target=\"_blank\" style=\"font-size: 14px;\">terms and conditions\u003C\u002Fa>\u003Cspan style=\"font-size: 14px;\">.\u003C\u002Fspan>\u003C\u002Fp>","Subscribe",{"createdDate":93,"id":94,"name":95,"modelId":96,"published":97,"query":98,"data":104,"variations":202,"firstPublished":203,"previewUrl":204,"testRatio":155,"screenshot":205,"createdBy":206,"lastUpdatedBy":206,"folders":207,"meta":208,"lastUpdated":211,"rev":212},1760458867857,"c22f36a3b27743049ab1eeb303c93ce4","Inside the AI Ecosystem: How OpenAI and HubSpot Are Building the Future Together","86667eddacea4729bf216765f5f9e5cd","published",[99],{"@type":100,"property":101,"operator":102,"value":103},"@builder.io\u002Fcore:Query","urlPath","is","\u002Fblog\u002Finside-the-ai-ecosystem-how-open-ai-and-hub-spot-are-building-the-future-together",{"themeId":12,"datePublished":105,"tags":106,"image":108,"category":109,"relatedPosts":110,"imageAltText":121,"title":95,"environment":122,"author":123,"description":126,"excerpt":127,"blocks":128,"url":103,"state":196},1760932800000,[107],"AI","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F54044a7921ec4aa491ad381efc147e17","Session Recaps",[111,115,118],{"post":112},{"@type":29,"id":113,"model":114},"c9722a74e1ad4722a9405b963c04f2a8","blog",{"post":116},{"@type":29,"id":117,"model":114},"68c44e24bcaf46f487ee265e72373779",{"post":119},{"@type":29,"id":120,"model":114},"cb13a6cb3be745cb909464b3edbed9a8","Olivier Godement and Karen Ng at INBOUND 2025","Production",{"@type":29,"id":124,"model":125},"ea7f9b0a4be34ff8a5acace0c10cf8fa","author","OpenAI's Head of Platform Product Olivier Godement shares what's working in AI adoption, the future of reasoning models, and how platforms win together in this INBOUND 2025 conversation with HubSpot's Karen Ng.","At INBOUND 2025, HubSpot's EVP of Product Karen Ng sat down with Olivier Godement, Head of Platform Product at OpenAI, to pull back the curtain on what they're seeing, building, and betting on for the future.",[129,147,157,166,173,183],{"@type":130,"@version":131,"id":132,"meta":133,"component":135,"responsiveStyles":141},"@builder.io\u002Fsdk:Element",2,"builder-b91f66522a2d498a9256b85dad87d03f",{"previousId":134},"builder-b1e6057a02c24baabf7cbfabb7c3f8fd",{"name":136,"options":137,"isRSC":140},"Text",{"text":138,"blockIndex":139},"\u003Cp class=\"whitespace-normal break-words\">AI adoption is accelerating across industries—from coding to healthcare to financial services. But what's actually working? And how should platforms work together to unlock AI's full potential?\u003C\u002Fp>\u003Cp>\n\u003C\u002Fp>\u003Cp class=\"whitespace-normal break-words\">At INBOUND 2025, HubSpot's EVP of Product Karen Ng sat down with Olivier Godement, Head of Platform Product at OpenAI, to pull back the curtain on what they're seeing, building, and betting on for the future.\u003Cbr>\u003Cbr>\u003C\u002Fp>\u003Ch4 style=\"font-size: 30px; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">Where AI Adoption is Really Happening \u003C\u002Fh4>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">AI started with knowledge work—ChatGPT helping people write better. Now it's going much deeper.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">\u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\">\"We're seeing AI being adopted... going deeper and deeper into the workflows that are actually the beating heart of the business,\"\u003C\u002Fspan> Godement said.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">Coding is massive. Millions of developers use OpenAI's models, and at OpenAI itself, a significant portion of code is AI-written. But it's expanding into customer service (T-Mobile), healthcare (drug discovery), and financial services.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">The biggest challenge: permissions. \u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\">\"You have to make sure that the LLM is not going to just retrieve the notes of my CFO and show it to me,\"\u003C\u002Fspan> Godement explained. Making AI respect data access is one of OpenAI's biggest focuses.\u003Cbr>\u003Cbr>\u003C\u002Fp>\u003Ch4 style=\"font-size: 30px; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">What Good AI Partnerships Look Like\u003C\u002Fh4>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">The HubSpot-OpenAI connector is a case study in effective partnership. Godement outlined three keys:\u003C\u002Fp>\u003Cul style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">\u003Cli style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">\u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\">The right data:\u003C\u002Fspan> Models are only as good as the context you provide. HubSpot data behind the firewall makes ChatGPT smarter for business users.\u003C\u002Fli>\u003Cli style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">\u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\">The right UX:\u003C\u002Fspan> Models aren't like any software before. \u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\">\"Working with companies who have been sweating the details of these tools with customers for years is usually how we find the right form factor.\"\u003C\u002Fspan>\u003C\u002Fli>\u003Cli style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">\u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\">Exploring together:\u003C\u002Fspan> \u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\">\"I believe we've touched 1% of the applications that we could do,\"\u003C\u002Fspan> Godement said. The best partners discover new use cases together.\u003C\u002Fli>\u003C\u002Ful>\u003Cdiv style=\"font-weight: 300; letter-spacing: 0.45px;\">Godement's advice was simple: \u003C\u002Fdiv>",0,true,{"large":142,"small":145},{"lineHeight":143,"height":144},"normal","auto",{"marginBottom":146},"20px",{"@type":130,"@version":131,"id":148,"meta":149,"component":151},"builder-cdaf26e9ad0b42e2839b5676962fd91c",{"previousId":150},"builder-eb5d3c08422d42be83c725020883f237",{"name":152,"options":153,"isRSC":156},"Blog Quote",{"quote":154,"blockIndex":155},"\"Things are going to get even more crazy. My single biggest advice: try, try, try it out. The pace at which technology is changing, you should try every three months... I bet you some stuff that you thought would be completely impossible, you'll be surprised how many of those are being knocked down one by one.\"",1,null,{"@type":130,"@version":131,"id":158,"meta":159,"component":161,"responsiveStyles":164},"builder-35681c436bf54bf8afc05a1aae233517",{"previousId":160},"builder-5d06ae55923c49b9b8879faa14e4e3b1",{"name":136,"options":162,"isRSC":140},{"text":163,"blockIndex":131},"\u003Ch4>The Litmus Test for AI Value \u003C\u002Fh4>\u003Cp>Godement shared two simple ways to know if AI is delivering real value:\u003C\u002Fp>\u003Cp>\u003Cstrong>\"If we shut down everything tomorrow, how much of that is a complete blow to the way you work?\"\u003C\u002Fstrong> If it's just \"nice to have,\" you're not there yet.\u003C\u002Fp>\u003Cp>Second, watch your best customers. \u003Cstrong>\"Whatever those customers are doing, all the others will do it in six months or a year.\"\u003C\u002Fstrong> Are they using it every day? That's the signal.\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-weight: 300; letter-spacing: 0.34px;\">Empower your builders—the subject matter experts who love to optimize. They're the ones who'll make new use cases emerge.\u003Cbr>\u003Cbr>\u003Cspan style=\"font-weight: 300; letter-spacing: 0.34px;\">Watch Olivier and Karen's full session: \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>",{"large":165},{"lineHeight":143,"height":144,"paddingBottom":146},{"@type":130,"@version":131,"id":167,"component":168},"builder-240a61b7e2474fcfb246fcf7459c85c8",{"name":169,"options":170,"isRSC":156},"Video Embed",{"videoEmbedCode":171,"blockIndex":172},"\u003Ciframe width=\"1335\" height=\"751\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F5IiUvpdMirQ?si=o_Vdossp2TOyJwRk\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>",3,{"@type":130,"@version":131,"id":174,"meta":175,"component":177},"builder-401bb9c16f714f04817ecc496e4246c5",{"previousId":176},"builder-f18fb0717e02498796620f9745e6999c",{"name":178,"options":179,"isRSC":156},"Hubspot Form Embed",{"headline":89,"subHead":180,"embedScript":181,"forceWhite":140,"blockIndex":182},"\u003Cp>Want to stay ahead? Subscribe to our email list for exclusive marketing, sales, and AI insights along with first dibs on all things UNBOUND:\u003C\u002Fp>","\u003Cscript charset=\"utf-8\" type=\"text\u002Fjavascript\" src=\"\u002F\u002Fjs.hsforms.net\u002Fforms\u002Fembed\u002Fv2.js\">\u003C\u002Fscript> \u003Cscript>   hbspt.forms.create({     region: \"na1\",     portalId: \"146726\",     formId: \"94e51ee4-5911-41f2-9da9-8a67f179fcaf\"   }); \u003C\u002Fscript>",4,{"id":184,"@type":130,"tagName":185,"properties":186,"responsiveStyles":191},"builder-pixel-6ulkdsoyxks","img",{"src":187,"aria-hidden":188,"alt":89,"role":189,"width":190,"height":190},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fpixel?apiKey=d09cfff8ac614d8a86e457a0274fa171","true","presentation","0",{"large":192},{"height":190,"width":190,"display":193,"opacity":190,"overflow":194,"pointerEvents":195},"block","hidden","none",{"deviceSize":197,"location":198},"large",{"pathname":103,"path":199,"query":201},[114,200],"inside-the-ai-ecosystem-how-open-ai-and-hub-spot-are-building-the-future-together",{},{},1760967984804,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Finside-the-ai-ecosystem-how-open-ai-and-hub-spot-are-building-the-future-together","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F8fe4a60f67cd4d3581219180243bf377","RUc5uM7CHfe5kbaw1ZNyVwnHXMG2",[],{"originalContentId":209,"lastPreviewUrl":210,"hasLinks":12,"winningTest":156,"kind":31,"hasAutosaves":12},"3d9fa06b2c7d423d97f946d097e147c8","https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Finside-the-ai-ecosystem-how-open-ai-and-hub-spot-are-building-the-future-together?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects%2CsendPullRequests&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=c22f36a3b27743049ab1eeb303c93ce4&builder.overrides.c22f36a3b27743049ab1eeb303c93ce4=c22f36a3b27743049ab1eeb303c93ce4&builder.options.locale=Default",1776225029014,"shs73jxcgl",{"lastUpdatedBy":214,"folders":215,"data":216,"modelId":220,"query":221,"published":97,"firstPublished":222,"testRatio":155,"lastUpdated":223,"createdDate":224,"createdBy":214,"meta":225,"variations":227,"name":217,"id":124,"rev":228},"cy9X3DS39dP1jXkPQ6ZifxZojCh2",[],{"authorName":217,"authorImage":218,"authorDescription":219},"INBOUND Team","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F017c4d43b73a49f9a38f58d850ca0165","Providing year round news, trends and inspiration from the editorial desk of your favorite immersive experience.","b52948d65bc64d0482d64fa34376398e",[],1708373825626,1708536169423,1708373740204,{"lastPreviewUrl":89,"kind":226},"data",{},"jkakhba8efd",[230,505,750],{"createdDate":231,"id":232,"name":233,"modelId":96,"published":97,"stageModifiedSincePublish":12,"query":234,"data":237,"variations":495,"lastUpdated":496,"firstPublished":497,"previewUrl":498,"testRatio":155,"screenshot":499,"createdBy":206,"lastUpdatedBy":206,"folders":500,"meta":501,"rev":504},1776207441783,"a324c3b62d7644ad908e427243aebfd1","What Your UNBOUND 2026 Merch Pick Says About You ",[235],{"@type":100,"property":101,"operator":102,"value":236},"\u002Fblog\u002Fwhat-your-unbound-2026-merch-pick-says-about-you",{"imageAltText":238,"environment":122,"author":239,"description":240,"relatedPosts":241,"title":233,"tags":251,"category":253,"excerpt":254,"image":255,"themeId":12,"datePublished":256,"blocks":257,"url":236,"state":492},"Attendee picking up merch",{"@type":29,"id":124,"model":125},"The official UNBOUND 2026 merch collection is here and your pick says more about you than you think. Attendee-exclusive, limited quantities. Shop before it's gone.",[242,245,248],{"post":243},{"@type":29,"id":244,"model":114},"d2a6bd5acc214038b94eb5459b1fd097",{"post":246},{"@type":29,"id":247,"model":114},"40ab3acd8c6a40958c58d45fdea4de82",{"post":249},{"@type":29,"id":250,"model":114},"9963d6283a69493a823fe93f4d3ea9c7",[252],"Onsite Experience","Attendee Resources","You've made some big decisions lately. Booked your flights. Cleared your calendar for the third week of September.\n\nBut now comes the real test: what are you ordering from the official UNBOUND 2026 merch collection?\n\nThe collection just dropped: a limited, attendee-exclusive lineup of apparel and accessories available for pre-order now, with onsite pickup at Boston's MCEC, September 16–18. And as it turns out, your pick says a lot about who you are and how you show up.\n\nNot registered yet? The merch store is only open to UNBOUND 2026 attendees, which means getting your ticket is step one. Quantities are limited and there are no restocks, so the sooner you register, the better your odds of getting what you want. [Register for UNBOUND 2026 →]\n\nNow, for the important stuff. What does your merch pick say about you?","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F3b30641010414c158b2123044912a7fd",1776225600000,[258,265,304,330,357,384,411,438,465,472,481,487],{"@type":130,"@version":131,"id":259,"component":260,"responsiveStyles":263},"builder-c7c4dda932944e56916af3993d10713b",{"name":136,"options":261,"isRSC":140},{"text":262},"\u003Cp>You've made some big decisions lately. Booked your flights. Cleared your calendar for the third week of September.\u003C\u002Fp>\u003Cp>But now comes the real test: what are you ordering from the official UNBOUND 2026 merch collection?\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fshop.hubspot.com\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">The collection just dropped\u003C\u002Fa>: a limited, attendee-exclusive lineup of apparel and accessories available for pre-order now, with onsite pickup at Boston's MCEC, September 16–18. And as it turns out, your pick says a lot about who you are and how you show up.\u003C\u002Fp>\u003Cp>Not registered yet? The merch store is only open to UNBOUND 2026 attendees, which means getting your ticket is step one. Quantities are limited and there are no restocks, so the sooner you register, the better your odds of getting what you want. [\u003Ca href=\"https:\u002F\u002Funbound.hubspot.com\u002Fregister?utm_source=unbound&utm_medium=blog&utm_campaign=merch\">Register for UNBOUND 2026 →\u003C\u002Fa>]\u003C\u002Fp>\u003Cp>Now, for the important stuff. What does your merch pick say about you?\u003Cbr>\u003C\u002Fp>",{"large":264},{"lineHeight":143,"height":144},{"@type":130,"@version":131,"id":266,"component":267},"builder-7b205ce1ef704150a45ac40e3bae8e7d",{"name":268,"options":269,"isRSC":140},"Columns",{"columns":270,"space":302,"stackColumnsAt":303,"reverseColumnsWhenStacked":12},[271,281],{"blocks":272},[273],{"@type":130,"@version":131,"id":274,"component":275,"responsiveStyles":278},"builder-b8b50709d5e449b79afd7c445e581f70",{"name":136,"options":276,"isRSC":156},{"text":277},"\u003Ch5>The Crewneck: The Effortlessly In-the-Know One\u003C\u002Fh5>\u003Cp>You tend to be in the right place at the right time. You’re the type who: \u003C\u002Fp>\u003Cul>\u003Cli>Always seem to know which sessions to be in\u003C\u002Fli>\u003Cli>Treats community like a long-term investment\u003C\u002Fli>\u003Cli>Knows a few people attending before you even get to Boston\u003C\u002Fli>\u003C\u002Ful>\u003Cp>The rich burgundy, \u003Ca href=\"https:\u002F\u002Fshop.hubspot.com\u002Fproducts\u002Fcrewneck\" rel=\"noopener noreferrer\" target=\"_blank\">relaxed fit crewneck\u003C\u002Fa> is the right call for someone who shows up prepared and stays comfortable doing it. It’s easy, versatile, and works across the whole week.\u003C\u002Fp>\u003Cp>Plus, it’s the perfect layering piece if you get chilly at the MCEC. \u003C\u002Fp>",{"large":279},{"position":280,"lineHeight":143,"height":144},"relative",{"blocks":282},[283],{"@type":130,"@version":131,"tagName":284,"id":285,"properties":286,"linkUrl":287,"component":289,"responsiveStyles":297},"a","builder-dce690700db848baa32f6a8980487903",{"href":287,"target":288},"https:\u002F\u002Fshop.hubspot.com\u002Fproducts\u002Fcrewneck","_blank",{"name":290,"options":291,"isRSC":156},"Image",{"image":292,"backgroundSize":293,"backgroundPosition":294,"lazy":12,"fitContent":140,"aspectRatio":155,"lockAspectRatio":12,"height":295,"width":295,"altText":296},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F4394d5c8664f47928b74e36a12e9650d","cover","center",1080,"UN26 Crewneck",{"large":298},{"position":280,"width":299,"minHeight":146,"minWidth":146,"overflow":194,"cursor":300,"pointerEvents":144,"display":301},"100%","pointer","flex",20,"tablet",{"@type":130,"@version":131,"id":305,"component":306},"builder-c73254738edb4b1f9527715e1a806f04",{"name":268,"options":307,"isRSC":140},{"columns":308,"space":302,"stackColumnsAt":303,"reverseColumnsWhenStacked":12},[309,321],{"blocks":310},[311],{"@type":130,"@version":131,"tagName":284,"id":312,"properties":313,"linkUrl":314,"component":315,"responsiveStyles":319},"builder-3731b68611804bd6bfcf6713b62b21ab",{"href":314,"target":288},"https:\u002F\u002Fshop.hubspot.com\u002Fproducts\u002Ft-shirt",{"name":290,"options":316,"isRSC":156},{"image":317,"backgroundSize":293,"backgroundPosition":294,"lazy":12,"fitContent":140,"aspectRatio":155,"lockAspectRatio":12,"height":295,"width":295,"altText":318},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fc355e408b9724c5dac9ecae636e01cf3","UN26 Tee",{"large":320},{"position":280,"width":299,"minHeight":146,"minWidth":146,"overflow":194,"cursor":300,"pointerEvents":144,"display":301},{"blocks":322},[323],{"@type":130,"@version":131,"id":324,"component":325,"responsiveStyles":328},"builder-c411f3924f3d475d863a613b6d5c48b4",{"name":136,"options":326,"isRSC":156},{"text":327},"\u003Ch5>The UNBOUND Tee: The Main Character\u003C\u002Fh5>\u003Cp>You've had September 16 in your calendar for a while and you’re not here to blend in. You're the type who:\u003C\u002Fp>\u003Cul>\u003Cli>Has your agenda, your outfits, and your LinkedIn posts planned before arriving in Boston\u003C\u002Fli>\u003Cli>Is committed to full UNBOUND experience\u003C\u002Fli>\u003Cli>Isn't afraid to be seen (or tagged)\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Made from soft, premium cotton with exclusive UNBOUND 2026 branding, \u003Ca href=\"https:\u002F\u002Fshop.hubspot.com\u002Fproducts\u002Ft-shirt\" rel=\"noopener noreferrer\" target=\"_blank\">the tee\u003C\u002Fa> is comfortable enough for all-day wear and recognizable enough to be spotted across a crowded session room.\u003C\u002Fp>",{"large":329},{"position":280,"lineHeight":143,"height":144},{"@type":130,"@version":131,"id":331,"meta":332,"component":333},"builder-3d71aa7a9c524ce59d75443d9b273b38",{"previousId":266},{"name":268,"options":334,"isRSC":140},{"columns":335,"space":302,"stackColumnsAt":303,"reverseColumnsWhenStacked":12},[336,345],{"blocks":337},[338],{"@type":130,"@version":131,"id":339,"component":340,"responsiveStyles":343},"builder-e5358db1b41d46349d7e6bc6c5f67397",{"name":136,"options":341,"isRSC":156},{"text":342},"\u003Ch5>The Tote: The Prepared Networker\u003C\u002Fh5>\u003Cp>You said you were going to pack light. You did not pack light. You’re the type who:\u003C\u002Fp>\u003Cul>\u003Cli>Carries everything and somehow finds a use for all of it\u003C\u002Fli>\u003Cli>Introduces people like it's your job\u003C\u002Fli>\u003Cli>Treats every hallway like a networking opportunity\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Sturdy enough to handle a full day on the go, finished with vibrant HubSpot orange straps and a crisp logo print, \u003Ca href=\"https:\u002F\u002Fshop.hubspot.com\u002Fproducts\u002Ftote\" rel=\"noopener noreferrer\" target=\"_blank\">the tote\u003C\u002Fa> is practical and impossible to miss in a crowd.\u003C\u002Fp>",{"large":344},{"position":280,"lineHeight":143,"height":144},{"blocks":346},[347],{"@type":130,"@version":131,"tagName":284,"id":348,"properties":349,"linkUrl":350,"component":351,"responsiveStyles":355},"builder-235dac3e02844d0ba039ac7be173f26f",{"href":350,"target":288},"https:\u002F\u002Fshop.hubspot.com\u002Fproducts\u002Ftote",{"name":290,"options":352,"isRSC":156},{"image":353,"backgroundSize":293,"backgroundPosition":294,"lazy":12,"fitContent":140,"aspectRatio":155,"lockAspectRatio":12,"height":295,"width":295,"altText":354},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F1448aa87b565466084cd9da26d02d473","UN26 Tote",{"large":356},{"position":280,"width":299,"minHeight":146,"minWidth":146,"overflow":194,"cursor":300,"pointerEvents":144,"display":301},{"@type":130,"@version":131,"id":358,"meta":359,"component":360},"builder-23aa8896d8be4288a6ac85a15bad915a",{"previousId":305},{"name":268,"options":361,"isRSC":140},{"columns":362,"space":302,"stackColumnsAt":303,"reverseColumnsWhenStacked":12},[363,375],{"blocks":364},[365],{"@type":130,"@version":131,"tagName":284,"id":366,"properties":367,"linkUrl":368,"component":369,"responsiveStyles":373},"builder-4f93f3b7311645b583954a283dd17821",{"href":368,"target":288},"https:\u002F\u002Fshop.hubspot.com\u002Fproducts\u002Fcoffee-mug",{"name":290,"options":370,"isRSC":156},{"image":371,"backgroundSize":293,"backgroundPosition":294,"lazy":12,"fitContent":140,"aspectRatio":155,"lockAspectRatio":12,"height":295,"width":295,"altText":372},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F18364acedc06403e8e447c4d4fc034c4","UN26 Coffee Mug",{"large":374},{"position":280,"width":299,"minHeight":146,"minWidth":146,"overflow":194,"cursor":300,"pointerEvents":144,"display":301},{"blocks":376},[377],{"@type":130,"@version":131,"id":378,"component":379,"responsiveStyles":382},"builder-c1d14f01061941aba21518154cac7ac9",{"name":136,"options":380,"isRSC":156},{"text":381},"\u003Ch5>The Coffee Mug: The Booked-and-Busy Operator\u003C\u002Fh5>\u003Cp>You’re schedule is doing a lot, and somehow, so are you. You’re moving between sessions, meetings, and conversations without much downtime and you 100% planned it that way. You’re the type who:\u003C\u002Fp>\u003Cul>\u003Cli>Knows where you need to be next (and after that)\u003C\u002Fli>\u003Cli>Treats energy management like a strategy\u003C\u002Fli>\u003Cli>Moves fast, thinks faster\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Sleek, durable, and keeps your drinks exactly how you like them all day, the \u003Ca href=\"https:\u002F\u002Fshop.hubspot.com\u002Fproducts\u002Fcoffee-mug\" rel=\"noopener noreferrer\" target=\"_blank\">Ocean Bottle coffee mug\u003C\u002Fa> is built to keep up with your schedule, not slow it down.\u003C\u002Fp>",{"large":383},{"position":280,"lineHeight":143,"height":144},{"@type":130,"@version":131,"id":385,"meta":386,"component":387},"builder-dcf0ce202b4e493899edaaa84ab8a586",{"previousId":331},{"name":268,"options":388,"isRSC":140},{"columns":389,"space":302,"stackColumnsAt":303,"reverseColumnsWhenStacked":12},[390,399],{"blocks":391},[392],{"@type":130,"@version":131,"id":393,"component":394,"responsiveStyles":397},"builder-1021dc2318554cc4bd59d3d6e2ef0170",{"name":136,"options":395,"isRSC":156},{"text":396},"\u003Ch5>The Beanie: The Low-Key Connector\u003C\u002Fh5>\u003Cp>You’re not trying to be everywhere. And somehow, you still end up knowing everyone. You’re the type who:\u003C\u002Fp>\u003Cul>\u003Cli>Prefers meaningful conversations over crowded spaces\u003C\u002Fli>\u003Cli>Doesn't try too hard and doesn't need to\u003C\u002Fli>\u003Cli>Picks up on things others miss\u003C\u002Fli>\u003C\u002Ful>\u003Cp>The soft cable \u003Ca href=\"https:\u002F\u002Fshop.hubspot.com\u002Fproducts\u002Fbeanie\" rel=\"noopener noreferrer\" target=\"_blank\">knit beanie\u003C\u002Fa> with a woven tag is the kind of piece that pulls an outfit together without announcing itself: subtle, style-forward, and exactly your speed.\u003C\u002Fp>",{"large":398},{"position":280,"lineHeight":143,"height":144},{"blocks":400},[401],{"@type":130,"@version":131,"tagName":284,"id":402,"properties":403,"linkUrl":404,"component":405,"responsiveStyles":409},"builder-f31adf8e14a64a41bd042f7efc9161dc",{"href":404,"target":288},"https:\u002F\u002Fshop.hubspot.com\u002Fproducts\u002Fbeanie",{"name":290,"options":406,"isRSC":156},{"image":407,"backgroundSize":293,"backgroundPosition":294,"lazy":12,"fitContent":140,"aspectRatio":155,"lockAspectRatio":12,"height":295,"width":295,"altText":408},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F6b7cdd2c105f4bd7b1a2400b6e8025c8","UN26 Beanie",{"large":410},{"position":280,"width":299,"minHeight":146,"minWidth":146,"overflow":194,"cursor":300,"pointerEvents":144,"display":301},{"@type":130,"@version":131,"id":412,"meta":413,"component":414},"builder-fe7aaf5ff3364bfb85a055f8864e62f3",{"previousId":358},{"name":268,"options":415,"isRSC":140},{"columns":416,"space":302,"stackColumnsAt":303,"reverseColumnsWhenStacked":12},[417,429],{"blocks":418},[419],{"@type":130,"@version":131,"tagName":284,"id":420,"properties":421,"linkUrl":422,"component":423,"responsiveStyles":427},"builder-c3ead81aa50842389ebcb891365c957d",{"href":422,"target":288},"https:\u002F\u002Fshop.hubspot.com\u002Fproducts\u002Fcore-t-shirt",{"name":290,"options":424,"isRSC":156},{"image":425,"backgroundSize":293,"backgroundPosition":294,"lazy":12,"fitContent":140,"aspectRatio":155,"lockAspectRatio":12,"height":295,"width":295,"altText":426},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fd84203b53af64bd98fc646e1db1761a8","UN26 HubSpot Tee",{"large":428},{"position":280,"width":299,"minHeight":146,"minWidth":146,"overflow":194,"cursor":300,"pointerEvents":144,"display":301},{"blocks":430},[431],{"@type":130,"@version":131,"id":432,"component":433,"responsiveStyles":436},"builder-2c8f379971f14755adae322d54d2adae",{"name":136,"options":434,"isRSC":156},{"text":435},"\u003Ch5>The HubSpot Tee: The Confident Builder\u003C\u002Fh5>\u003Cp>You’re at UNBOUND with a plan, a purpose, and probably a follow-up task already logged. You’re here to learn, connect, and actually do something with it afterward. You’re the type who:\u003C\u002Fp>\u003Cul>\u003Cli>Is deep in the ecosystem (and proud of it)\u003C\u002Fli>\u003Cli>Cares about how things connect: tools, teams, strategy\u003C\u002Fli>\u003Cli>Is here to build something that lasts\u003C\u002Fli>\u003C\u002Ful>\u003Cp>The heavyweight \u003Ca href=\"https:\u002F\u002Fshop.hubspot.com\u002Fproducts\u002Fcore-t-shirt\" rel=\"noopener noreferrer\" target=\"_blank\">HubSpot tee\u003C\u002Fa> is comfortable, but also structured and intentional. It matches the energy you bring to everything.\u003C\u002Fp>",{"large":437},{"position":280,"lineHeight":143,"height":144},{"@type":130,"@version":131,"id":439,"meta":440,"component":441},"builder-dce16d30483241b9b703a2f638ec63e2",{"previousId":385},{"name":268,"options":442,"isRSC":140},{"columns":443,"space":302,"stackColumnsAt":303,"reverseColumnsWhenStacked":12},[444,453],{"blocks":445},[446],{"@type":130,"@version":131,"id":447,"component":448,"responsiveStyles":451},"builder-060e4a007653425192ac139c0bd0655b",{"name":136,"options":449,"isRSC":156},{"text":450},"\u003Ch5>The Socks: The Unexpected Favorite \u003C\u002Fh5>\u003Cp>You didn’t come here for socks. And yet… here you are. You’re the type who:\u003C\u002Fp>\u003Cul>\u003Cli>Notices the details other people skip\u003C\u002Fli>\u003Cli>Doesn't take yourself too seriously\u003C\u002Fli>\u003Cli>Likes a little personality in everything you do\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Pantone-matched, custom HubSpot design, soft enough to actually wear all day, you already know \u003Ca href=\"https:\u002F\u002Fshop.hubspot.com\u002Fproducts\u002Fcore-socks\" rel=\"noopener noreferrer\" target=\"_blank\">the socks\u003C\u002Fa> are a good call. It’s the kind of item people regret skipping because they didn't think they needed it, but you know better.\u003C\u002Fp>",{"large":452},{"position":280,"lineHeight":143,"height":144},{"blocks":454},[455],{"@type":130,"@version":131,"tagName":284,"id":456,"properties":457,"linkUrl":458,"component":459,"responsiveStyles":463},"builder-f304be3f70ab4ff0bbab6f70c9882caa",{"href":458,"target":288},"https:\u002F\u002Fshop.hubspot.com\u002Fproducts\u002Fcore-socks",{"name":290,"options":460,"isRSC":156},{"image":461,"backgroundSize":293,"backgroundPosition":294,"lazy":12,"fitContent":140,"aspectRatio":155,"lockAspectRatio":12,"height":295,"width":295,"altText":462},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F65501273b09149c4afc99f328b4ce809","UN26 Socks",{"large":464},{"position":280,"width":299,"minHeight":146,"minWidth":146,"overflow":194,"cursor":300,"pointerEvents":144,"display":301},{"@type":130,"@version":131,"id":466,"component":467,"responsiveStyles":470},"builder-b21b94e548ec41f2a144a6590d154425",{"name":136,"options":468,"isRSC":140},{"text":469},"\u003Ch4>How to Choose Your UNBOUND Merch (If You’re Overthinking It)\u003C\u002Fh4>\u003Cp>Not sure where to start? Choose based on how you show up:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>Want to stand out?\u003C\u002Fstrong> Go bold (tee, tote)\u003C\u002Fli>\u003Cli>\u003Cstrong>Want versatility?\u003C\u002Fstrong> Go staple (crewneck)\u003C\u002Fli>\u003Cli>\u003Cstrong>Want function?\u003C\u002Fstrong> Go practical (tote, mug)\u003C\u002Fli>\u003Cli>\u003Cstrong>Want subtle flex?\u003C\u002Fstrong> Go detail (beanie, socks)\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Or… skip the logic and pick the one that feels the most you. That’s kind of the point.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Ch4>Ready to place your order?\u003C\u002Fh4>\u003Cp>Here's what you need to know before you shop:\u003C\u002Fp>\u003Cul>\u003Cli>Pre-orders are open now at\u003Ca href=\"https:\u002F\u002Fshop.hubspot.com\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">shop.hubspot.com\u003C\u002Fa>\u003C\u002Fli>\u003Cli>The merch store is attendee-exclusive and available for pickup only (you’ll need a ticket in order to claim your items onsite).\u003C\u002Fli>\u003Cli>Quantities are limited, and there are no restocks once items sell out\u003C\u002Fli>\u003Cli>All orders are pickup only at UNBOUND 2026 in Boston (September 16–18, MCEC)\u003C\u002Fli>\u003Cli>Orders not collected onsite will be donated (no refunds or shipping).\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cstrong>Not registered yet?\u003C\u002Fstrong> This is your sign. \u003Ca href=\"https:\u002F\u002Funbound.hubspot.com\u002Fregister?utm_source=unbound&utm_medium=blog&utm_campaign=merch\">Get your UNBOUND 2026 ticket\u003C\u002Fa> and unlock access to the collection before it's gone.\u003C\u002Fp>",{"large":471},{"lineHeight":143,"height":144},{"@type":130,"@version":131,"id":473,"properties":474,"component":476,"responsiveStyles":479},"builder-0db561dd520f4a1185e3766b55b3fb69",{"id":475},"faqs",{"name":136,"options":477,"isRSC":140},{"text":478},"\u003Ch4>\u003Cspan style=\"font-size: 16px;\">Frequently Asked Questions About UNBOUND 2026 Merch\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp>\u003Cstrong>What is the UNBOUND 2026 merch collection? \u003C\u002Fstrong>The \u003Ca href=\"https:\u002F\u002Fshop.hubspot.com\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">UNBOUND 2026 merch collection\u003C\u002Fa> is a limited, attendee-exclusive drop of branded apparel and accessories (including a crewneck, two tees, a tote, beanie, flask, and socks). Items are available for pre-order now, with pickup at Boston's MCEC during UNBOUND 2026 (September 16–18).\u003C\u002Fp>\u003Cp>\u003Cstrong>How do I order UNBOUND 2026 merch? \u003C\u002Fstrong>Pre-orders are available at \u003Ca href=\"https:\u002F\u002Fshop.hubspot.com\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">shop.hubspot.com\u003C\u002Fa>. You must be a registered UNBOUND 2026 attendee to access the merch store.\u003C\u002Fp>\u003Cp>\u003Cstrong>Do I need a ticket to buy UNBOUND 2026 merch? \u003C\u002Fstrong>Yes. The merch store is exclusive to registered attendees and you’ll need a ticket in order to pick up your items onsite. \u003Ca href=\"https:\u002F\u002Funbound.hubspot.com\u002Fregister?utm_source=unbound&utm_medium=blog&utm_campaign=merch\" rel=\"noopener noreferrer\" target=\"_blank\">Register for UNBOUND 2026\u003C\u002Fa> to get access.\u003C\u002Fp>\u003Cp>\u003Cstrong>I forgot to place my order online. Can I buy onsite?\u003C\u002Fstrong> Some items may be available for purchase onsite, but selection will be based on availability and nothing is guaranteed. Pre-ordering is the only way to make sure you get what you want.\u003C\u002Fp>\u003Cp>\u003Cstrong>Can UNBOUND 2026 merch be shipped?\u003C\u002Fstrong> No. All items must be picked up onsite at UNBOUND 2026 in Boston, reinforcing a more sustainable approach by reducing shipping impact. Orders not collected during the event will be donated (no refunds or shipping).\u003C\u002Fp>\u003Cp>\u003Cstrong>Will UNBOUND 2026 merch be restocked?\u003C\u002Fstrong> No. Items are available in limited quantities with no restocks planned. Pre-ordering is the best way to guarantee access.\u003C\u002Fp>\u003Cp>\u003Cstrong>When is the last day to pre-order UNBOUND 2026 merch? \u003C\u002Fstrong>There's no set order cutoff, but inventory is limited. Pre-ordering early gives you the best chance of securing the items you want before they sell out.\u003C\u002Fp>",{"large":480},{"lineHeight":143,"height":144},{"@type":130,"@version":131,"id":482,"component":483},"builder-61fcdd550dbb49c18adee43c62d460af",{"name":178,"options":484,"isRSC":156},{"headline":485,"subHead":486,"embedScript":181,"forceWhite":12},"\u003Cp>\u003Cbr>\u003C\u002Fp>","\u003Cp>\u003Cspan style=\"font-size: 14px;\">Want to stay ahead? Subscribe to our email list for exclusive marketing, sales, and AI insights along with first dibs on all things UNBOUND:\u003C\u002Fspan>\u003C\u002Fp>",{"id":488,"@type":130,"tagName":185,"properties":489,"responsiveStyles":490},"builder-pixel-kjtrmwsj33",{"src":187,"aria-hidden":188,"alt":89,"role":189,"width":190,"height":190},{"large":491},{"height":190,"width":190,"display":193,"opacity":190,"overflow":194,"pointerEvents":195},{"deviceSize":197,"location":493},{"path":89,"query":494},{},{},1776286488586,1776284001666,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fwhat-your-unbound-2026-merch-pick-says-about-you","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Ff8ffdeab06a2418b80faf21a9f717426",[],{"hasLinks":140,"kind":31,"componentsUsed":502,"lastPreviewUrl":503,"hasAutosaves":12},{"Hubspot Form Embed":155},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fwhat-your-unbound-2026-merch-pick-says-about-you?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects%2CsendPullRequests&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=a324c3b62d7644ad908e427243aebfd1&builder.overrides.a324c3b62d7644ad908e427243aebfd1=a324c3b62d7644ad908e427243aebfd1&builder.options.locale=Default","z7ygnl2v5jg",{"createdDate":506,"id":507,"name":508,"modelId":96,"published":97,"query":509,"variations":512,"firstPublished":513,"previewUrl":514,"testRatio":155,"screenshot":515,"createdBy":214,"lastUpdatedBy":206,"folders":516,"meta":517,"lastUpdated":521,"data":522,"rev":504},1775236759867,"d025abfb8992404bb13d53e609c06a87","How to Convince Your Manager to Send You UNBOUND 2026",[510],{"@type":100,"property":101,"operator":102,"value":511},"\u002Fblog\u002Fconvince-your-boss-letter",{},1775247152749,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fconvince-your-boss-letter","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F998ec632ce1f4c96a21a5fd7315584b9",[],{"winningTest":156,"componentsUsed":518,"kind":31,"lastPreviewUrl":519,"originalContentId":520,"hasLinks":12,"hasAutosaves":12},{"Hubspot Form Embed":155},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fconvince-your-boss-letter?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects%2CsendPullRequests&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=d025abfb8992404bb13d53e609c06a87&builder.overrides.d025abfb8992404bb13d53e609c06a87=d025abfb8992404bb13d53e609c06a87&builder.options.locale=Default","72570eb826104904ac18c4af70c3fff6",1776224582418,{"inputs":523,"description":524,"excerpt":525,"environment":122,"datePublished":526,"image":527,"themeId":12,"title":528,"author":529,"category":530,"imageAltText":531,"featured":12,"blocks":532,"url":511,"state":747},[],"If you’re having trouble securing tickets to UNBOUND 2026, here’s how you can convince your manager it’s a worthwhile investment for the company. Download our Letter template!","If you’re having trouble securing tickets to UNBOUND 2026, here’s how you can convince your manager it’s a worthwhile investment for the company. Download our letter template!",1775566800000,"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F12c277d06784493da420b781ea430dde","Convince Your Manager to Send You to UNBOUND 2026: Free Letter Template",{"@type":29,"id":124,"model":125},"Announcements","An image of a busy INBOUND event.",[533,546,556,565,604,614,645,654,686,695,733,742],{"@type":130,"@version":131,"id":534,"meta":535,"component":537,"responsiveStyles":540},"builder-750040981b224dd99f5f8b5ead31ff1e",{"previousId":536},"builder-c9f441c6dba549f4988515a42e95de77",{"name":136,"options":538,"isRSC":156},{"text":539},"\u003Cp>UNBOUND 2026 (formerly INBOUND) is happening September 16–18 in Boston. HubSpot’s flagship event is evolving to reflect how growth works today: more connected, more collaborative, and powered by AI. \u003C\u002Fp>\u003Cp>Growth is no longer linear and the teams that adapt fastest (testing, learning, and evolving in real time)are the ones pulling ahead.\u003C\u002Fp>\u003Cp>UNBOUND is built for that reality. \u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">If you’re ready to attend but need your manager’s approval, we’ll help you make the case. Below, you’ll find a customizable letter template plus the context you need to turn a “maybe” into a confident “yes.”\u003C\u002Fspan>\u003C\u002Fp>",{"large":541,"small":545},{"display":301,"flexDirection":542,"position":280,"flexShrink":190,"boxSizing":543,"marginTop":544,"lineHeight":143,"height":144},"column","border-box","0px",{"marginBottom":146},{"@type":130,"@version":131,"id":547,"meta":548,"component":550,"responsiveStyles":554},"builder-ae96d675e1c642b7a13136a3fd3e631b",{"previousId":549},"builder-54acdaf3cfd440c8955346d89d35f27e",{"name":178,"options":551,"isRSC":156},{"headline":89,"subHead":552,"embedScript":553,"excludeDecoration":140,"forceWhite":140},"\u003Cp>\u003Cstrong>Want to bring your leadership team on board?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>Fill in your details to download the Convince Your Manager letter template.\u003C\u002Fp>","\u003Cscript charset=\"utf-8\" type=\"text\u002Fjavascript\" src=\"\u002F\u002Fjs.hsforms.net\u002Fforms\u002Fembed\u002Fv2.js\">\u003C\u002Fscript> \u003Cscript>   hbspt.forms.create({     portalId: \"146726\",     formId: \"1878d759-77db-4912-b155-ca741a6ade19\",     region: \"na1\"   }); \u003C\u002Fscript>",{"large":555},{"display":301,"flexDirection":542,"position":280,"flexShrink":190,"boxSizing":543,"marginTop":146,"marginBottom":146},{"@type":130,"@version":131,"id":557,"meta":558,"component":560,"responsiveStyles":563},"builder-b0dd56e2987b438388d8a456e23fd077",{"previousId":559},"builder-d84b126d606f47e2a8d3ace0a68cca89",{"name":136,"options":561,"isRSC":140},{"text":562},"\u003Ch4>Hear What Happens When Your Manager Says “Yes” \u003C\u002Fh4>",{"large":564},{"lineHeight":143,"height":144},{"@type":130,"@version":131,"id":566,"meta":567,"component":569,"responsiveStyles":601},"builder-760f36203f104c87bd360cfe7498eccc",{"previousId":568},"builder-d4b4242504ce444fa133646c4d40913b",{"name":268,"options":570,"isRSC":156},{"columns":571,"space":139,"stackColumnsAt":303},[572,586],{"blocks":573},[574],{"@type":130,"@version":131,"id":575,"properties":576,"meta":578,"component":580,"responsiveStyles":583},"builder-3a910676972746a28c29a80209a280ed",{"id":577},"manager-ic",{"previousId":579},"builder-2faa8b4de37a4a32a15768cdf0cff513",{"name":136,"options":581,"isRSC":140},{"text":582},"\u003Cp>\u003Cstrong>WATCH: Crystal and Pablo’s Story\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">See how this manager-IC duo attended INBOUND 2025 together, divided and conquered the sessions, and brought back a strategy they could activate immediately.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\"I want him to go get the most out of what he can and me to get the most out of what I can, and then we're gonna come together and figure out what works for us.\" – Crystal Kingsbury, Director of Marketing, Anchor Construction\u003C\u002Fspan>\u003C\u002Fp>",{"large":584,"small":585},{"lineHeight":143,"height":144},{"marginTop":146},{"blocks":587},[588],{"@type":130,"@version":131,"id":589,"meta":590,"component":592,"responsiveStyles":596},"builder-ae29755836994abf9dbaa6c93c3ad5c4",{"previousId":591},"builder-a13d5cb8dfba45ebaf867864c28dcf60",{"name":593,"options":594,"isRSC":156},"Custom Code",{"code":595,"scriptsClientOnly":12},"\u003C!DOCTYPE html>\n\u003Chtml>\n  \u003Chead>\n    \u003Cstyle>\n      html, body {\n        margin: 0;\n        padding: 0;\n      }\n\n      .video-container {\n        width: 100%;\n        max-width: 400px;\n        margin: 0 auto;\n        display: block;\n        line-height: 0;\n      }\n\n      .video-container video {\n        width: 100%;\n        height: auto;\n        display: block;\n      }\n    \u003C\u002Fstyle>\n  \u003C\u002Fhead>\n  \u003Cbody>\n    \u003Cdiv class=\"video-container\">\n      \u003Cvideo controls poster=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FIN26%20CYM%20Both.png\">\n        \u003Csource src=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FIN25_CONVINCE_YOUR_MANAGER_Both_v2_1.mp4\" type=\"video\u002Fmp4\" \u002F>\n      \u003C\u002Fvideo>\n    \u003C\u002Fdiv>\n  \u003C\u002Fbody>\n\u003C\u002Fhtml>\n",{"large":597,"small":600},{"position":280,"marginTop":190,"marginBottom":598,"paddingBottom":544,"paddingTop":544,"width":299,"maxWidth":599},"10px","384px",{"marginTop":146,"marginBottom":146},{"large":602},{"display":301,"flexDirection":542,"alignItems":603,"marginRight":144,"marginLeft":144},"stretch",{"@type":130,"@version":131,"id":605,"meta":606,"component":608,"responsiveStyles":611},"builder-2cdfa78891dc412d84932beaee2097d6",{"previousId":607},"builder-bcc153081d524014a186f5cfa0fdf869",{"name":136,"options":609,"isRSC":156},{"text":610},"\u003Ch4>Why UNBOUND 2026 is Worth Attending \u003C\u002Fh4>\u003Cp>If you’re wondering whether UNBOUND is worth the time, travel, and team bandwidth, fair question. Here’s the short answer: it’s not just an event. It’s three days designed to stretch your ideas and impact.\u003C\u002Fp>\u003Cp>You’ll get:\u003C\u002Fp>\u003Cul>\u003Cli>Sessions packed with practical insights, real-world case studies, and hands-on learning designed for implementation.\u003C\u002Fli>\u003Cli>Keynotes featuring leaders across AI, business, and growth sharing where things are headed in the next 1–3 years and how to act now.\u003C\u002Fli>\u003Cli>Role, industry, and identity-specific networking debuting on our new show floor activation, \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fintroducing-the-exchanges\" rel=\"noopener noreferrer\" target=\"_blank\">The Exchanges\u003C\u002Fa>, so you can connect with people solving the same challenges.\u003C\u002Fli>\u003Cli>Live HubSpot demos and direct access to the product experts behind the tools you use\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Whether you're here for fresh solutions or future planning, UNBOUND gives you the space and support to do both.\u003C\u002Fp>",{"large":612,"small":613},{"lineHeight":143,"height":144},{"marginBottom":146},{"@type":130,"@version":131,"id":615,"meta":616,"component":617,"responsiveStyles":643},"builder-85699cb669c04e5cb2b9b21ba10e43d0",{"previousId":566},{"name":268,"options":618,"isRSC":156},{"columns":619,"space":139,"stackColumnsAt":303},[620,632],{"blocks":621},[622],{"@type":130,"@version":131,"id":623,"properties":624,"meta":625,"component":626,"responsiveStyles":629},"builder-5153a63c1c85415b8200305e690cdb9d",{"id":577},{"previousId":579},{"name":136,"options":627,"isRSC":140},{"text":628},"\u003Cp>\u003Cstrong>WATCH: What First-Time Attendees Take Away\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Pablo Ayala, content manager at Anchor Construction, shares his journey to becoming a first-time INBOUND attendee, and why he wanted to be there to bring back actionable AI strategies to his team.\u003C\u002Fp>",{"large":630,"small":631},{"lineHeight":143,"height":144},{"marginTop":146},{"blocks":633},[634],{"@type":130,"@version":131,"id":635,"meta":636,"component":637,"responsiveStyles":640},"builder-3315a7c6df8d481384ee0beb03fae7ef",{"previousId":591},{"name":593,"options":638,"isRSC":156},{"code":639,"scriptsClientOnly":12},"\u003C!DOCTYPE html>\n\u003Chtml>\n  \u003Chead>\n    \u003Cstyle>\n      html, body {\n        margin: 0;\n        padding: 0;\n      }\n\n      .video-container {\n        width: 100%;\n        max-width: 400px;\n        margin: 0 auto;\n        display: block;\n        line-height: 0;\n      }\n\n      .video-container video {\n        width: 100%;\n        height: auto;\n        display: block;\n      }\n    \u003C\u002Fstyle>\n  \u003C\u002Fhead>\n  \u003Cbody>\n    \u003Cdiv class=\"video-container\">\n      \u003Cvideo controls poster=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FIN26%20CYM%20Pablo.png\">\n        \u003Csource src=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FIN25_CONVINCE_YOUR_MANAGER_Pablo_v2_1.mp4\" type=\"video\u002Fmp4\" \u002F>\n      \u003C\u002Fvideo>\n    \u003C\u002Fdiv>\n  \u003C\u002Fbody>\n\u003C\u002Fhtml>\n",{"large":641,"small":642},{"position":280,"marginTop":598,"marginBottom":598,"paddingBottom":544,"paddingTop":544,"width":299,"maxWidth":599},{"marginTop":146,"marginBottom":146},{"large":644},{"display":301,"flexDirection":542,"alignItems":603,"marginRight":144,"marginLeft":144},{"@type":130,"@version":131,"id":646,"meta":647,"component":649,"responsiveStyles":652},"builder-c13e3bdb73fc43beb7e60ec18b23804b",{"previousId":648},"builder-608c6bc4239f4e12bf5f52a381e734b5",{"name":136,"options":650,"isRSC":156},{"text":651},"\u003Ch4>What You'll Bring Back\u003C\u002Fh4>\u003Cp>Managers want to know the ROI and UNBOUND delivers it. \u003C\u002Fp>\u003Cp>You’ll return with:\u003C\u002Fp>\u003Cul>\u003Cli>Tactics you can use immediately: From smart frameworks to tested strategies, you’ll leave with tools ready to plug into your day-to-day.\u003C\u002Fli>\u003Cli>Fresh approaches to stuck problems: Hear how peers are solving the same challenges you’re facing, and come home with ideas that work.\u003C\u002Fli>\u003Cli>A network that lasts: You’ll meet smart, generous people you can turn to long after UNBOUND ends.\u003C\u002Fli>\u003Cli>Hands-on learning that goes beyond note-taking: Dive into live product labs, interactive workshops, and sessions built for doing, not just listening.\u003C\u002Fli>\u003C\u002Ful>",{"large":653},{"lineHeight":143,"height":144},{"@type":130,"@version":131,"id":655,"meta":656,"component":657,"responsiveStyles":684},"builder-2b6b14dd085a44d296b603727184f9a3",{"previousId":615},{"name":268,"options":658,"isRSC":156},{"columns":659,"space":683,"stackColumnsAt":303},[660,672],{"blocks":661},[662],{"@type":130,"@version":131,"id":663,"properties":664,"meta":665,"component":666,"responsiveStyles":669},"builder-fbc5e4988e8e4d9eaba24902be69f10b",{"id":577},{"previousId":579},{"name":136,"options":667,"isRSC":140},{"text":668},"\u003Cp>\u003Cstrong>WATCH: Why Leaders Say Yes\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Crystal explains how attending with a team member allows for more comprehensive learning, idea sharing, and immediate planning for implementation. See why the 4-time attendee decided to bring her content manager along. \u003C\u002Fp>\u003Cp>\"As a duo, two heads are better than one. He will be at some classes, I'll be at some classes, and we get to have this magical opportunity to bounce things off of each other.\" – Crystal Kingsbury, Director of Marketing, Anchor Construction\u003C\u002Fp>",{"large":670,"small":671},{"lineHeight":143,"height":144},{"marginTop":146},{"blocks":673},[674],{"@type":130,"@version":131,"id":675,"meta":676,"component":677,"responsiveStyles":680},"builder-376f83640ffa44368f3a0094099a94b7",{"previousId":591},{"name":593,"options":678,"isRSC":156},{"code":679,"scriptsClientOnly":12},"\u003C!DOCTYPE html>\n\u003Chtml>\n  \u003Chead>\n    \u003Cstyle>\n      html, body {\n        margin: 0;\n        padding: 0;\n      }\n\n      .video-container {\n        width: 75%;\n        max-width: 400px;\n        margin: 0 auto;\n        display: block;\n        line-height: 0;\n      }\n\n      .video-container video {\n        width: 100%;\n        height: auto;\n        display: block;\n      }\n    \u003C\u002Fstyle>\n  \u003C\u002Fhead>\n  \u003Cbody>\n    \u003Cdiv class=\"video-container\">\n      \u003Cvideo controls poster=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FIN26%20CYM%20Crystal.png\">\n        \u003Csource src=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FIN25_CONVINCE_YOUR_MANAGER_Crystal_v2_1.mp4\" type=\"video\u002Fmp4\" \u002F>\n      \u003C\u002Fvideo>\n    \u003C\u002Fdiv>\n  \u003C\u002Fbody>\n\u003C\u002Fhtml>\n",{"large":681,"small":682},{"position":280,"marginTop":598,"marginBottom":598,"paddingBottom":544,"paddingTop":544,"width":299,"maxWidth":599},{"marginTop":146,"marginBottom":146},12,{"large":685},{"display":301,"flexDirection":542,"alignItems":603,"marginRight":144,"marginLeft":144},{"@type":130,"@version":131,"id":687,"meta":688,"component":690,"responsiveStyles":693},"builder-8daab79790444f50b0b06cbe0dcb8adb",{"previousId":689},"builder-6515c504b5064c4ba47a1c7089e59f71",{"name":136,"options":691,"isRSC":156},{"text":692},"\u003Ch4>Why UNBOUND is Better with a Team \u003C\u002Fh4>\u003Cp>Here's a pro tip: while attending UNBOUND solo is valuable, bringing your team multiplies the impact exponentially. Instead of trying to relay insights back to your colleagues, imagine experiencing those \"aha moments\" together and strategizing in real-time about how to put what you're learning into play. \u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cstrong>Plus, with a 15% discount for groups of 10 or more\u003C\u002Fstrong>, you can \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fwhy-top-performing-teams-make-inbound-their-annual-strategic-offsite\" rel=\"noopener noreferrer\" target=\"_blank\">transform UNBOUND into a productive team offsite\u003C\u002Fa> with built-in programming. It's professional development and team bonding rolled into one powerful package.\u003C\u002Fp>",{"large":694},{"lineHeight":143,"height":144},{"@type":130,"@version":131,"id":696,"meta":697,"component":699},"builder-a028cb3f0fb846b782b9cff4bb70bc7e",{"previousId":698},"builder-bb385d5e8914418fbe530b4773e6d35a",{"name":268,"options":700,"isRSC":156},{"columns":701,"space":302,"stackColumnsAt":303,"reverseColumnsWhenStacked":12},[702,713,723],{"blocks":703},[704],{"@type":130,"@version":131,"id":705,"component":706,"responsiveStyles":710},"builder-2b7f4d907dd340a783c1e81a083125fe",{"name":290,"options":707,"isRSC":156},{"image":708,"backgroundSize":293,"backgroundPosition":294,"lazy":12,"fitContent":140,"aspectRatio":155,"lockAspectRatio":12,"height":295,"width":295,"altText":709},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fc1a581a030724d519544f5c21287d901","Two women with red lanyards sitting in audience at conference, one holding coffee cup, both smiling and looking engaged",{"large":711},{"position":280,"width":299,"minHeight":146,"minWidth":146,"overflow":194,"marginBottom":712,"marginTop":146},"40px",{"blocks":714},[715],{"@type":130,"@version":131,"id":716,"component":717,"responsiveStyles":721},"builder-0938c23f4cae4e07a01bb2ffe7ba001b",{"name":290,"options":718,"isRSC":156},{"image":719,"backgroundSize":293,"backgroundPosition":294,"lazy":12,"fitContent":140,"aspectRatio":155,"lockAspectRatio":12,"height":295,"width":295,"altText":720},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F3bc56cb400fa40bba30c974448a8b98a","Three women posing for photos in front of large purple 3D letters spelling 'BUNK' at an outdoor event with crowds in background",{"large":722},{"position":280,"width":299,"minHeight":146,"minWidth":146,"overflow":194,"marginBottom":712,"marginTop":146},{"blocks":724},[725],{"@type":130,"@version":131,"id":726,"component":727,"responsiveStyles":731},"builder-ed6a248e40fa44cc8d0277a15fdcdc21",{"name":290,"options":728,"isRSC":156},{"image":729,"backgroundSize":293,"backgroundPosition":294,"lazy":12,"fitContent":140,"aspectRatio":155,"lockAspectRatio":12,"height":295,"width":295,"altText":730},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F4ec1a78c314346a69ae7edb51b6dce62","Business professionals having a meeting in a modern office lounge with wooden furniture, laptops, and glass walls showing other workers in background",{"large":732},{"position":280,"width":299,"minHeight":146,"minWidth":146,"overflow":194,"marginBottom":712,"marginTop":146},{"@type":130,"@version":131,"id":734,"meta":735,"component":737,"responsiveStyles":740},"builder-d548270e5dab4dc0929b8b9e0addea96",{"previousId":736},"builder-b45ea62411b647449f9906c6db539dba",{"name":136,"options":738,"isRSC":140},{"text":739},"\u003Ch4>How to Address Your Manager's Top Concerns \u003C\u002Fh4>\u003Cp>\u003Cstrong>1. \"The budget is tight this year.\"\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>Your response\u003C\u002Fstrong>: UNBOUND replaces multiple line items—courses, hiring consultants, planning offsites—and bundles it into one event. Plus, the sooner we register, the better the ticket pricing and the more hotel block options we'll have access to.\u003C\u002Fp>\u003Cp>\u003Cstrong>2. \"We can't spare the team for three days.\"\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>Your response\u003C\u002Fstrong>: The teams getting the most out of UNBOUND treat it as their strategic planning session. We'll divide and conquer sessions to maximize coverage, and I'll come back with a documented action plan and a knowledge-share for anyone who couldn't attend.\u003C\u002Fp>\u003Cp>\u003Cstrong>3. \"What makes UNBOUND different from other conferences?\"\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>Your response\u003C\u002Fstrong>: UNBOUND combines inspiration with implementation. Where other conferences stop at theory, UNBOUND provides hands-on labs, workshops, and direct access to people who've solved our exact challenges. Plus, we’ll get in-person time with the HubSpot product team, which has direct value for how we use the platform every day.\u003C\u002Fp>\u003Cp>\u003Cstrong>4. \"How do we measure success?\"\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>Your response\u003C\u002Fstrong>: Your response: We'll set clear goals before I go and I'll report back within 30 days on what we learned, what we've implemented, and what's moved. I'll also share a team recap so everyone benefits.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Ch4>Ready to Make the Formal Ask? \u003C\u002Fh4>\u003Cp>We've created a customizable template that helps you build a clear, compelling case for attending UNBOUND 2026. It covers the value, breaks down the costs, and outlines exactly how you'll bring it back to the team.\u003C\u002Fp>\u003Cp>Download it, make it yours, and send it with confidence.\u003C\u002Fp>",{"large":741},{"lineHeight":143,"height":144},{"id":743,"@type":130,"tagName":185,"properties":744,"responsiveStyles":745},"builder-pixel-7dyot9tmohl",{"src":187,"aria-hidden":188,"alt":89,"role":189,"width":190,"height":190},{"large":746},{"height":190,"width":190,"display":193,"opacity":190,"overflow":194,"pointerEvents":195},{"deviceSize":197,"location":748},{"path":89,"query":749},{},{"createdDate":751,"id":244,"name":752,"modelId":96,"published":97,"query":753,"variations":756,"firstPublished":757,"previewUrl":758,"testRatio":155,"screenshot":759,"createdBy":206,"lastUpdatedBy":206,"folders":760,"meta":761,"lastUpdated":764,"data":765,"rev":504},1774530077023,"INBOUND Is Now UNBOUND: Why We’re Evolving the Event ",[754],{"@type":100,"property":101,"operator":102,"value":755},"\u002Fblog\u002Finbound-is-now-unbound-why-were-evolving-the-event",{},1775146449510,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Finbound-is-now-unbound-why-were-evolving-the-event","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F251dd74a332843509a6aa69d4f2286e5",[],{"hasLinks":12,"lastPreviewUrl":762,"kind":31,"componentsUsed":763,"hasAutosaves":12},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Finbound-is-now-unbound-why-were-evolving-the-event?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects%2CsendPullRequests&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=d2a6bd5acc214038b94eb5459b1fd097&builder.overrides.d2a6bd5acc214038b94eb5459b1fd097=d2a6bd5acc214038b94eb5459b1fd097&builder.options.locale=Default",{"Hubspot Form Embed":155,"Video Embed":155},1776224699005,{"featured":140,"tags":766,"category":530,"relatedPosts":767,"excerpt":775,"themeId":12,"environment":122,"datePublished":776,"image":777,"description":778,"author":779,"imageAltText":780,"title":781,"blocks":782,"url":755,"state":905},[],[768,770,772],{"post":769},{"@type":29,"id":247,"model":114},{"post":771},{"@type":29,"id":250,"model":114},{"post":773},{"@type":29,"id":774,"model":114},"eeeb42da675b4db582d1b2a80de84e28","After fifteen years, HubSpot’s INBOUND event is becoming: UNBOUND. \n\nThat naturally raises a question. Why change the name at all? Fifteen years is a long time. The world didn't stand still and neither did we.\n\nOver the past several years, we've heard two consistent reactions from the practitioners, marketers, and growth leaders who have made INBOUND what it is. First: deep appreciation for what INBOUND established. Second: recognition that the world it was created for has changed across teams, across technology, and across the customer journey. And so has HubSpot.\n\nThis evolution is our response to that reality. INBOUND is becoming UNBOUND because growth no longer fits within a single framework or function. Today, it covers marketing, sales, service, and operations across the full customer journey in an AI-driven environment. UNBOUND reflects that expanded reality and the mindset required to lead through it.\n\nINBOUND laid the foundation. UNBOUND embraces what growth has become.",1775448000000,"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Ff56674ea95e64b19880a4194b4b255bd","Why is INBOUND changing its name to UNBOUND? After 15 years, HubSpot’s flagship event is entering a new era. Here’s why UNBOUND is what comes next.",{"@type":29,"id":124,"model":125},"UNBOUND ","INBOUND is Now UNBOUND: Why We’re Evolving the Event ",[783,791,796,803,843,851,888,896,900],{"@type":130,"@version":131,"id":784,"component":785,"responsiveStyles":788},"builder-6bd18c0643094be5b6fa02442ff2e004",{"name":136,"options":786,"isRSC":140},{"text":787},"\u003Cp>After fifteen years, HubSpot’s INBOUND event is becoming: UNBOUND. \u003C\u002Fp>\u003Cp>That naturally raises a question. Why change the name at all? Fifteen years is a long time. The world didn't stand still and neither did we.\u003C\u002Fp>\u003Cp>Over the past several years, we've heard two consistent reactions from the practitioners, marketers, and growth leaders who have made INBOUND what it is. First: deep appreciation for what INBOUND established. Second: recognition that the world it was created for has changed across teams, across technology, and across the customer journey. And so has HubSpot.\u003C\u002Fp>\u003Cp>This evolution is our response to that reality. INBOUND is becoming UNBOUND because growth no longer fits within a single framework or function. Today, it covers marketing, sales, service, and operations across the full customer journey in an AI-driven environment. UNBOUND reflects that expanded reality and the mindset required to lead through it.\u003C\u002Fp>\u003Cp>INBOUND laid the foundation. UNBOUND embraces what growth has become.\u003Cbr>\u003C\u002Fp>",{"large":789,"small":790},{"lineHeight":143,"height":144},{"marginTop":146,"marginBottom":146},{"@type":130,"@version":131,"id":792,"component":793},"builder-1e669f69dd724a359dd88b256a71b09d",{"name":169,"options":794,"isRSC":156},{"videoEmbedCode":795},"\u003Ciframe width=\"1335\" height=\"751\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FEc2noFcVGLc?si=YKM0cPjIShM4lLQo\"\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>",{"@type":130,"@version":131,"id":797,"component":798,"responsiveStyles":801},"builder-8e6390bdd52845918573e28a62ff1ce8",{"name":136,"options":799,"isRSC":140},{"text":800},"\u003Ch4>\u003Cspan style=\"font-size: 30px; letter-spacing: 0px;\">What INBOUND Built\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">Before diving into the change, it’s worth being clear about what isn’t changing.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">INBOUND helped define a generation of marketing. It championed simple, powerful principles: earn attention by creating value, build trust before asking for anything, and put the customer first. That philosophy reshaped how companies approached content, demand generation, and customer relationships.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">It also brought together a global community of practitioners (marketers, founders, operators) who learned from one another and applied those ideas inside their businesses. That legacy still matters, the principles still apply, and our community remains at the center of everything.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">UNBOUND will carry that groundwork further.\u003Cbr>\u003Cbr>\u003C\u002Fp>\u003Ch4 style=\"font-size: 30px; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">A New Era of Growth\u003C\u002Fh4>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">What has changed is the context in which companies grow and the mindset needed to keep pace. Sales, marketing, service, and operations work as one connected system; traffic patterns are less predictable. Buyers now discover through AI before they click. Intent is higher and journeys are nonlinear. Experimentation cycles move faster than what any annual plan can account for. \u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">At the same time, HubSpot has evolved from a marketing platform into a full agentic customer platform. Our customers don’t just lead marketing teams, they lead revenue organizations and own the entire customer experience.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">The name INBOUND was rooted in a specific marketing methodology but growth today spans the full customer journey. It requires coordination across functions, is powered by AI and context, and driven by constant iteration.\u003C\u002Fp>\u003Cspan style=\"font-weight: 300; letter-spacing: 0.32px;\">As the scope of what HubSpot customers manage has widened, the event needed to address that too.\u003C\u002Fspan>",{"large":802},{"lineHeight":143,"height":144},{"@type":130,"@version":131,"id":804,"meta":805,"component":807},"builder-6ed8c592b38749f58a4500b432e94bf6",{"previousId":806},"builder-f7355e9fea6d4e888273ff52af35918a",{"name":268,"options":808,"isRSC":140},{"columns":809,"space":302,"stackColumnsAt":303,"reverseColumnsWhenStacked":12},[810,821,832],{"blocks":811},[812],{"@type":130,"@version":131,"id":813,"component":814,"responsiveStyles":818},"builder-ce478318d858405daeb7216375c97e56",{"name":290,"options":815,"isRSC":156},{"image":816,"backgroundSize":293,"backgroundPosition":294,"lazy":12,"fitContent":140,"aspectRatio":155,"lockAspectRatio":12,"height":295,"width":295,"altText":817},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fd49ed7a732b44e32bcf374e2c440c5db","Man in green checkered shirt with lanyard gesturing while speaking to woman at table with pink materials in office setting",{"large":819,"small":820},{"position":280,"width":299,"minHeight":146,"minWidth":146,"overflow":194},{"marginTop":598,"marginBottom":598},{"blocks":822},[823],{"@type":130,"@version":131,"id":824,"component":825,"responsiveStyles":829},"builder-d586bc8fc16a4ef793e9040265f61f18",{"name":290,"options":826,"isRSC":156},{"image":827,"backgroundSize":293,"backgroundPosition":294,"lazy":12,"fitContent":140,"aspectRatio":155,"lockAspectRatio":12,"height":295,"width":295,"altText":828},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fdfb58a63be044d2886d59a58c54c5cc1","Two people standing in a colorful illuminated circular archway installation with orange, red, and purple LED lighting",{"large":830,"small":831},{"position":280,"width":299,"minHeight":146,"minWidth":146,"overflow":194},{"marginTop":598,"marginBottom":598},{"blocks":833},[834],{"@type":130,"@version":131,"id":835,"component":836,"responsiveStyles":840},"builder-6cb2261b5b354f218e40b269dd2f4e9b",{"name":290,"options":837,"isRSC":156},{"image":838,"backgroundSize":293,"backgroundPosition":294,"lazy":12,"fitContent":140,"aspectRatio":155,"lockAspectRatio":12,"height":295,"width":295,"altText":839},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F3ff9d2029b5b4ee19a9c87e2f32b91b0","Three women with conference badges sitting together and chatting in an auditorium filled with attendees",{"large":841,"small":842},{"position":280,"width":299,"minHeight":146,"minWidth":146,"overflow":194},{"marginTop":598,"marginBottom":598},{"@type":130,"@version":131,"id":844,"component":845,"responsiveStyles":848},"builder-3078491a1bfe4e6885c1dcedc9b88577",{"name":136,"options":846,"isRSC":140},{"text":847},"\u003Ch4>\u003Cspan>Why UNBOUND?\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp>UNBOUND signals more than a name change or a conference. It reflects how modern growth leaders actually think across teams, channels, and the entire customer journey.\u003C\u002Fp>\u003Cp>The connection to INBOUND is intentional. One letter change reflects fifteen years of learning and iteration. The foundation was strong and now we're extending what INBOUND started.\u003C\u002Fp>\u003Cp>UNBOUND is not a new methodology. It’s a mindset.\u003C\u002Fp>\u003Cp>To be UNBOUND is to be expansive: free from unnecessary constraints and always pushing beyond what once defined growth. It’s to move beyond rigid funnels, siloed ownership, and static playbooks.\u003C\u002Fp>\u003Cp>Growth today demands that freedom.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Ch4>What This Means for Our Community\u003C\u002Fh4>\u003Cp>If you grew your career during the INBOUND era, this moment should feel familiar. Fifteen years ago, you embraced a new way of thinking about growth. That instinct to adapt when the environment shifts is the same instinct behind this change.\u003C\u002Fp>\u003Cp>Nothing you built is being undone; the principles still stand, the relationships still matter, and the foundation is still here.\u003C\u002Fp>\u003Cp>What’s different is the landscape around it and UNBOUND is designed for the environment you’re stepping into now: \u003C\u002Fp>\u003Cul>\u003Cli>How teams are integrating AI responsibly\u003C\u002Fli>\u003Cli>How companies are rethinking their playbooks\u003C\u002Fli>\u003Cli>How go-to-market functions are aligning\u003C\u002Fli>\u003Cli>How experimentation replaces rigid planning\u003C\u002Fli>\u003C\u002Ful>\u003Cp>UNBOUND is created for a world where growth is interconnected, iterative, and marked by constant change.\u003Cbr>\u003Cbr>\u003C\u002Fp>\u003Ch4>What Comes Next\u003C\u002Fh4>\u003Cp>What INBOUND created over fifteen years—the trust, the relationships, the shared commitment to growth done well—doesn't go away. It comes with us.\u003C\u002Fp>\u003Cp>UNBOUND is our commitment to what this community has always believed: that the best way to grow a business is to keep learning, keep adapting, and keep putting people at the center of it.\u003C\u002Fp>\u003Cp>We're just getting started. Ready to be unstoppable? 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Hear firsthand how investors are evaluating startups with AI-driven sales efficiency and what metrics matter most in this new landscape.\n","2025-09-03T22:30:00.000Z","2025-09-03T23:00:00.000Z",[1510],"Hall F (Level 0)",[1512],"recn0hi5r4eKw3oQl","https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=8IaQBFrrW-c",[],"2025-09-29T20:08:00.000Z",[],[],[],[],[1521],{"id":1522,"name":1523,"type":1524},"recYlH7p6aBkr7kCZ","Sales Tactics, Tech, & Strategy","Session Sales",[],[1527,1528],{"id":1199,"name":107,"type":1200},{"id":1529,"name":1530,"type":1200},"recgHMgsdZuu78VkL","Trends",[],[],[],[],[1536,1545,1571,1601],{"id":1480,"slug":1481,"name":1482,"profile_image":1537,"job_title":1496,"company":933,"featured":12,"featured_order":156,"bio":1497,"twitter_handle":156,"linkedin_page":1498,"facebook_page":156,"threads_profile":156,"tiktok_channel":156,"speaker_website":1499,"last_modified_time":1500,"sessions":1543,"speaker_type":1544},[1538],{"id":1485,"width":918,"height":918,"url":1486,"filename":1487,"size":1488,"type":922,"thumbnails":1539},{"small":1540,"large":1541,"full":1542},{"url":1491,"width":926,"height":926},{"url":1493,"width":929,"height":929},{"url":1495,"width":918,"height":918},[1503],[],{"id":1546,"slug":1547,"name":1548,"profile_image":1549,"job_title":1562,"company":1563,"featured":12,"featured_order":156,"bio":1564,"twitter_handle":1565,"linkedin_page":1566,"facebook_page":156,"threads_profile":156,"tiktok_channel":156,"speaker_website":1567,"last_modified_time":1568,"sessions":1569,"speaker_type":1570},"reckwmzukmcyeqhg7","jennifer-li","Jennifer Li",[1550],{"id":1551,"width":918,"height":918,"url":1552,"filename":1553,"size":1554,"type":922,"thumbnails":1555},"attZlY5IdikkpTPyX","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FJennifer_Li.png","Jennifer Li.png",803650,{"small":1556,"large":1558,"full":1560},{"url":1557,"width":926,"height":926},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FTY-qPO8exH1NrbqIRWIC8Q\u002FcFZVitqbViTDGD1XJpsHwkcpiHH0ppLvJVOoANdczOCu-YtkaSeIUHHybg9TC7KXRLrcZ-dCuGCFtb4b1iAzKxWJJX7Ii6PS-abWfhefLK-M6MNQu67E_nZSg92U3AXTwJU_i9aQS2AtQeM7S64yMg\u002F6A4yHgh4Ya__g4oMapby8Bswp3NcPHxj_ClchSVb2iI",{"url":1559,"width":929,"height":929},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FbGsLyMcRkbwbd52dX8rTEg\u002FEdw0JQbWdEruw0yC6HcahAFSzx_TXP_XxFqTG3__Kj0bFpeofyikTeW3NvEHeYQXEW4sQN33xCi0O1uCApBlLI-iNGL6YPoVIl5oxIlRBI-wKG7l2qpbh5zprPO8QyHPnj7bvyXsyMNri0UC8FtXrg\u002FFFrFMqhvrrgG3Y41Ogy5eXFHXOWALMcz1M-G6s_v_to",{"url":1561,"width":918,"height":918},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FiWhsEzxvtb0nUl7NYEGBKA\u002FF9KitYkKMW9pUjxo1UREHIhSbaCRK3xebvVHEWDZiVP0k0PGWI3JozhtF5lDGHrJYp5onGB3X_IS-wLHDX6XwsEU7tF24of7NG2PydcPqt2qJHxb7sPaV2Dx7BqvAYvhMoH2IAeZFoaJ3r30dnSw-w\u002FzkhdhLCF9ompkYf4aq6dnykkOza-Ra547z4ACdHofFc","General Partner","Andreessen Horowitz","Jennifer Li is a General Partner at a16z, and is focused on enterprise and infrastructure investments in data systems, developer tools, and AI. 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Josh has invested in companies including Figma, Loom, Moveworks, Rippling, Stord, Synthesia, and UiPath. Prior to joining Kleiner Perkins, Josh was at Qatalyst Partners, where he helped advise on multi-billion dollar acquisitions, leveraged buyouts, and financings across a variety of technology sectors. Originally from Cleveland, Josh graduated summa cum laude from Boston College with a degree in Computer Science and Finance.","josh_coyne","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fjoshuacoyne","https:\u002F\u002Fwww.kleinerperkins.com\u002F","2025-06-10T19:46:52.000Z",[1503],[],{"id":1602,"slug":1603,"name":1604,"profile_image":1605,"job_title":1618,"company":1619,"featured":12,"featured_order":156,"bio":1620,"twitter_handle":156,"linkedin_page":156,"facebook_page":156,"threads_profile":156,"tiktok_channel":156,"speaker_website":1621,"last_modified_time":1622,"sessions":1623,"speaker_type":1624},"reczt9mym5zu878py","sonya-huang","Sonya Huang ",[1606],{"id":1607,"width":918,"height":918,"url":1608,"filename":1609,"size":1610,"type":922,"thumbnails":1611},"attSvG01vwYvDMtnr","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FSonya_Huang.png","Sonya Huang.png",1389646,{"small":1612,"large":1614,"full":1616},{"url":1613,"width":926,"height":926},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FcGm4qY1SeXIYGKUT0dt1Dw\u002FuuAicEV5NKtrE937x46vSWENjWEWaOwFy3jQMs7gysgQG5GgZDU7w56t_XfKFGtG1kK-qaPZD6aQy3wJIM8XG2MHp9joPcowbnJgLv6lO1irtHCP4LJB_Vfx_Va6m61GIjOhJU-W9h04xPNSLrmXwQ\u002FVK-pSrYN-Jpb6kYtLIhQ5xI4dSKdiggymKRkcQ4sGmI",{"url":1615,"width":929,"height":929},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FMJ1i9MuwUr7BO8efStu8bw\u002FLbrQ1jkqEKMKEoxQJT51Qb9JsLOLDPpTCZRix8YN_tf6MPvpMengKCzvO6v7T_OK01GniE0z8I_KBNOYiIYAqCLnXAQb1xyTQrCSS_CXAERiDQwdG6vcLLWCRlgyfdOZ5snDfIHetdn29A6EQFFmmg\u002FKzhEYtAujPw_bgFJ2ekKYFy3WPcaJt8LVB8nKxLSY60",{"url":1617,"width":918,"height":918},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FGQ-GsmOT7oxn2Ke4dVU6hg\u002F7R_clprobvz1T1QCmFhjjDf4BW8YIipuiWVkzaLG2wCsShTZF-V_r2_prmTxjosbBljC1YwxqH3jVxYXY3adefJ0hU5xq67Htgq__naw0Zi9Z91I324uKH6sIzFtpX-tNp5f3iB0d2GHLY4aEoCWXg\u002F38xBqJEh7M3AwfdBcTpydQoZ88iq45jpVY3m_KblTMs","Partner ","Sequoia Capital","Sonya Huang is a Partner at Sequoia with a focus on AI and data\u002Finfrastructure investing. 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Five finalists will present their innovative solutions live, judged by HubSpot Media creators and industry experts. 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But what if the clues were hiding in plain sight? Join CBS CMO Mike Benson, Mutual Markets CEO Alan Gould, and actor Morris Chestnut (Dr. Watson on CBS's \"Watson\") as they reveal how an innovative spirit and AI can help transform brand partnerships across every industry. Whether partnering with entertainment properties, influencers, or other brands, AI eliminates guesswork from partnership selection and marketing direction.\n","2025-09-04T22:00:00.000Z",[1510],[1512],[],"2025-08-25T17:47:26.000Z",[],[],[],[3010],{"id":3011,"name":3012,"type":1686},"recNc8OhJgKoXhsZf","Brand & Creative",[],[],[3016,3017],{"id":1199,"name":107,"type":1200},{"id":3018,"name":3019,"type":1200},"reczuOC10iFMXP2vM","Culture & Community",[],[],[],[],[3025,3034,3058],{"id":2973,"slug":2974,"name":2975,"profile_image":3026,"job_title":2989,"company":2990,"featured":12,"featured_order":156,"bio":2991,"twitter_handle":156,"linkedin_page":2992,"facebook_page":156,"threads_profile":156,"tiktok_channel":156,"speaker_website":2993,"last_modified_time":2994,"sessions":3032,"speaker_type":3033},[3027],{"id":2978,"width":1578,"height":1579,"url":2979,"filename":2980,"size":2981,"type":922,"thumbnails":3028},{"small":3029,"large":3030,"full":3031},{"url":2984,"width":1586,"height":926},{"url":2986,"width":929,"height":1589},{"url":2988,"width":1578,"height":1579},[2997],[],{"id":3035,"slug":3036,"name":3037,"profile_image":3038,"job_title":3051,"company":3052,"featured":12,"featured_order":156,"bio":3053,"twitter_handle":156,"linkedin_page":156,"facebook_page":156,"threads_profile":156,"tiktok_channel":156,"speaker_website":3054,"last_modified_time":3055,"sessions":3056,"speaker_type":3057},"recsztrqlertfw63x","mike-benson","Mike Benson",[3039],{"id":3040,"width":918,"height":918,"url":3041,"filename":3042,"size":3043,"type":922,"thumbnails":3044},"attE2vGJOPCH7GEAx","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FMike_Benson.png","Mike Benson.png",1866241,{"small":3045,"large":3047,"full":3049},{"url":3046,"width":926,"height":926},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FkKloZPlBjnszl6he4cqWVA\u002FTGHnzhIU5NJOQ0Qz6jd1SLZbFzFByH6W2jeC4qbdmSMzKKfwXwqjwddNYf13XFNnNI_1TEiuBNP4LFuK51gOdZiLLMvIi1x91H7is95-ZJB2TeENBiEWYS5p6k4rTZlfAY2nNIu_HrZviFgjCtDbBw\u002FvbCya-gqBc8CvIIt3ntxpJfxTGLCzr0sinQFkqHodhc",{"url":3048,"width":929,"height":929},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FmHEkr7mL7osgbklE_pz30Q\u002FIsLt-EmVJxtqIdbOF7pFkT73xVfEGbnsF0DgLwzxH3IOIjvBW1ZbEld3lWhM4kD-ViNnQf1ws1w5dX_81IB9E8sldTivonmuWxX3HND3tDNEFWQbT-nRXgX4L6NsZPpmLDbkuGPRfRDSRVGaB4Blzw\u002F0DFJk2301ZKSElzf3mQTkxxjXWxSWAHuR--rhAczT60",{"url":3050,"width":918,"height":918},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FlIMNyJg1NQ6d4LuKz9Ih6g\u002FHBiye0LfeO5nfZrZ7ELv2aJ4vG5sAAiVwk0EzLyPUUX4Fyp86KMnGlqrc2nyJ-vo3u2U-5X5Dh9_tZY0SlOTtL1wikyzoysH3kgkam42kVbfpZFmW-YSwsNSIzthRCHhguv4aY598Iqt3cKDs19L9w\u002F9vZSezZbJtrie-OOd8cmKnnMOmwdWnnswc7ehSTTRD0","President and Chief Marketing Officer, CBS, BET and VH1","CBS","Mike Benson, President and CMO, CBS since 2019, leads CBS marketing across broadcast, streaming and CBS-produced content for Paramount+. 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Formerly, he held leadership roles at Amazon Studios, Time Warner and The Walt Disney Company.","www.cbs.com","2025-08-22T14:45:22.000Z",[2997],[],{"id":3059,"slug":3060,"name":3061,"profile_image":3062,"job_title":3075,"company":3076,"featured":12,"featured_order":156,"bio":3077,"twitter_handle":156,"linkedin_page":156,"facebook_page":156,"threads_profile":156,"tiktok_channel":156,"speaker_website":156,"last_modified_time":3078,"sessions":3079,"speaker_type":3080},"recuphoxtgxqgjnc5","morris-chestnut","Morris Chestnut",[3063],{"id":3064,"width":918,"height":918,"url":3065,"filename":3066,"size":3067,"type":922,"thumbnails":3068},"attGkJOueoRKQiLUn","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FMorris_Chestnut.png","Morris Chestnut.png",1118385,{"small":3069,"large":3071,"full":3073},{"url":3070,"width":926,"height":926},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FSc-6dz6rWVhzoFelnMKT_Q\u002FaEs3r2vsoQJsO1Ghncd2rg9WOClJSUi3jW9q0R4My1_0XhVkXuigjkiMlSjp9ZWlMeXieGMBQS08lHfKplX5ZA7--VgVlUe2JHXld5kWWXqmoig5TT8zITqqlnrwl31qoue2hqE7Wjcld3Tn0AgJFA\u002FSSHRY1zj0_DdND89QTGzTJ6PM0qATLBc4Dpg1DS1Uek",{"url":3072,"width":929,"height":929},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FJIP7kdEURddnTNEWmsAQrQ\u002FQJbDom7OBwFq3yt3DNQLI8hur8OjEN7fBHILyKMVA5lSckVWJAUeriMQmu1dzzyd0iGP1GWl4FReFRCAaky4jQd0w_2B41Xt9Vje4HcH1lSBrH8J2vIyyhrRKoEEkWZKLN93qXRTeQuBA4Ko_Qe2PA\u002FfHBnfYdckLMJJIbPaptgqL3JEVe8wOdAWaCVxS23Je0",{"url":3074,"width":918,"height":918},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002Fz5A0EGqQdc9kAedMhmK3og\u002Fv95Hs5U39VmWjwTKyENgVpuFJlHQXgEx2Np9WLT6CV_3e-vck4-Qm1JNyHCB6EETBUlNZpoPt4Ckun0aVh5zEvh2HPlobwnkDtmP3OuDsxTU9TpNGnpb7c9sP55TfuuVo8QMd1OUSG4szlTqpRNWhw\u002FuzLlKRAspmAYWPaUpi-WnztOPQ6ollIKJbB_izdJpV0","Actor and Executive Producer","CBS' Watson","Morris Chestnut, a two-time NAACP award-winning actor and producer, has enjoyed tremendous success for over three decades. He received a Hollywood Walk of Fame star in 2022. Currently, Chestnut leads CBS drama WATSON in its second season as star and executive producer. In 2023, he won his second NAACP Image Award for Outstanding Lead Actor for Peacock's \"The Best Man: The Final Chapters.\" His TV credits include NURSE JACKIE, American Horror Story, Rosewood, The Resident, and Goliath. Film credits include Boyz n the Hood.","2025-08-27T16:15:35.000Z",[2997],[],[],[],26,[1957,1958,3085],"3:00pm - 3:30pm PT",[],{"id":3088,"slug":3089,"name":3090,"profile_image":3091,"job_title":3104,"company":933,"featured":12,"featured_order":156,"bio":3105,"twitter_handle":156,"linkedin_page":3106,"facebook_page":156,"threads_profile":156,"tiktok_channel":156,"speaker_website":3107,"last_modified_time":3108,"sessions":3109,"speaker_type":3199},"recho4ugv3oewnxaw","alanah-joseph","Alanah Joseph",[3092],{"id":3093,"width":918,"height":918,"url":3094,"filename":3095,"size":3096,"type":922,"thumbnails":3097},"attSbqng6kzqKYSTb","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FAlanah_Joseph.png","Alanah Joseph.png",522676,{"small":3098,"large":3100,"full":3102},{"url":3099,"width":926,"height":926},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002F1IPflCbXHN-xbBvygByYbQ\u002Foooyshi2tMdDZQG_ZtSRV_XehRUMOcR-ZOUvwAR7JjLDyXSaBTJkoctSFniNKiZP0YLcMEtC6XAEAsJgOhgqjWoYwaRNdsr0j8616RMGFxOJ_h49SElwg4qEJrOPsxwSXXtSbviOw4RuJpV1TDLd5w\u002F1VtImfb-p6Y_5Ias54OGiuL8AWRa40rdx3-k-965joA",{"url":3101,"width":929,"height":929},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FRQzbPlnwKcKbagUfNnlSnA\u002FLu9kg3PwvrAP8YJRt5Fckl_xEWZrklEJEK60n7aJ4I5BppH-bUT22WlcJXQV-3R8bFVVABPa_ojSicaJ7MMX1n1byeYJN3kpj1hJeEMmDDj3Ms2T8pqgcHs8dL94OgiOwc4atHRZM1HOU542P4afZg\u002FFO6ijgYUY4Cdh_xDvwW2Pfh0W6-u8ySTiCo5MGXIrz4",{"url":3103,"width":918,"height":918},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FPzPDNfwaG-SFaA20I9LCiQ\u002FVOHbUFPb653-kA6ue8Bys5vjPxNA6p1dSeg4V6ihTi5ThiE4_FLqjvEC7VOJEd4LhpRh2kx32vfK-yvNrFn2qTbKZ7k1rBo7TzrZ1B1AyJwMYNibX5yNLpEHLnIB4PirZM4rzSQNt8rMhu4RTvEzbQ\u002FnooJJ2QV6MyPdIoIBmfkAClpXzri3iFzdJyzbOnk-uE","Head of Creator Partnerships","Alanah Joseph serves as Head of Creator Partnerships at HubSpot, where she leads a dynamic team responsible for driving the company's influencer marketing initiatives. 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Learn sustainable creative leadership through intentional personal development. Build a \"sovereign practice\" where fulfillment and profit align. Master energy-based systems, regenerative routines, and authentic presence for lasting success.","2025-09-03T19:30:00.000Z","2025-09-03T20:15:00.000Z",[2601],[2603],[],"2025-09-09T23:30:41.000Z",[3122,3132],{"id":3123,"width":156,"height":156,"url":3124,"filename":3125,"size":3126,"type":959,"thumbnails":3127},"att3BfMmJGpQdrLCo","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fsession-attachments\u002FED2_D1_02_Lorraine_K_Lee_Alanah_Joseph_Beating_Burnout_Use_Personal_Growth_to_Drive_Success_Presentation.pptx.pdf","ED2_D1_02_Lorraine_K_Lee_Alanah_Joseph_Beating_Burnout_Use_Personal_Growth_to_Drive_Success_Presentation.pptx.pdf",1193602,{"small":3128,"large":3130},{"url":3129,"width":963,"height":926},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FmBhTI9sWnKgamdAcw9zbtg\u002F0Sw_GUzQtkBXjN3bh4P43QOpT8KaBs5PKO2ZtD1pUrhD__VJ8VHQcr4m5NLMxv_UQLDRf2pOoylSGjGjf78JoSPR-YOw87pLB7nMyzvrCghSiIlQdqECumar8AIZS9gFT8KE5C5CZE8VZuWnDTWZug\u002FDFZL9s3duBKmEjfKz6egxutF42KaGZrad4pIsptGV9A",{"url":3131,"width":966,"height":929},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FgQ8VKgzlpfq8DfYw6mDZuA\u002FpQ_P3x01vffzt3DmUsZ1NL7_qv_27yVmxb2GoXR8lkbbMfguH74NsNP-Jv02nukW0jYs5cdJ-V9bQmtNbSVFwwgtRTz43FsoM3Za6AVLBazvwgALulhTtDDWNJuuTYjam8Fx3cDKunVoHCanhcjlvw\u002FTHaQUeLf2z1c1wtSq-anlGxIcJUwfWRS6NJCqQ2Xa5Y",{"id":3133,"width":156,"height":156,"url":3134,"filename":3135,"size":3136,"type":959,"thumbnails":3137},"attN4eJNXQnKsO6mr","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fsession-attachments\u002FINBOUND_2025_-_ED2_-_Beating_Burnout_-_Use_Personal_Growth_to_Drive_Success.pdf","INBOUND_2025 - ED2 - Beating Burnout - Use Personal Growth to Drive Success.pdf",796535,{"small":3138,"large":3140},{"url":3139,"width":963,"height":926},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FUFPpaKovguLHqfrac9utZw\u002FGsZJCTuKZ-ifLV8wBQSFkR-lqIKKkkHtlNUt2DREl8jLd-T5XPL34mJAXEjw77DwNDox95aGIEqcobus_2OrktLDwrTKS65agjoayRi6Vvzkfp6TYli2HTvKk015QzIMlQ8X8lGlPnl_rslBC2lXHQ\u002FEUGqkvaur69LQWw5NhrxwYwGSgH33HN47zKqtOKsftc",{"url":3141,"width":966,"height":929},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FodTpRjtDum3sDu_fQSKjLQ\u002FCJ1fUkqsLXjSeUVebkl6Ym76f6WG_TyUYd0BJSOvWwyPBKtwgfaTomh1rbNNrk9sfMemVOuNE9ZArxptgsiOeVDzg3IkvvKnTTQXzldR-6a-sXuOUmAgQz5EVNeWk0_FCk4pfNCgHJhQtsvxVY-61Q\u002FRj_SZ0JmDKoeB388_MwvoXsjJyMqnpOew5FrSKTSXw0","Beating Burnout: Use Personal Growth to Drive Success, AI Recaps",[],[],[3146],{"id":3011,"name":3012,"type":1686},[],[],[3150,3151],{"id":3018,"name":3019,"type":1200},{"id":3152,"name":3153,"type":1200},"recdRxKlAmRux8eq3","Coaching & Mentorship",[],[],[],[],[3159,3168],{"id":3088,"slug":3089,"name":3090,"profile_image":3160,"job_title":3104,"company":933,"featured":12,"featured_order":156,"bio":3105,"twitter_handle":156,"linkedin_page":3106,"facebook_page":156,"threads_profile":156,"tiktok_channel":156,"speaker_website":3107,"last_modified_time":3108,"sessions":3166,"speaker_type":3167},[3161],{"id":3093,"width":918,"height":918,"url":3094,"filename":3095,"size":3096,"type":922,"thumbnails":3162},{"small":3163,"large":3164,"full":3165},{"url":3099,"width":926,"height":926},{"url":3101,"width":929,"height":929},{"url":3103,"width":918,"height":918},[3111],[],{"id":3169,"slug":3170,"name":3171,"profile_image":3172,"job_title":3185,"company":3186,"featured":12,"featured_order":156,"bio":3187,"twitter_handle":3188,"linkedin_page":3189,"facebook_page":156,"threads_profile":156,"tiktok_channel":156,"speaker_website":3190,"last_modified_time":3191,"sessions":3192,"speaker_type":3193},"rec8ektgug2yhbl9w","lorraine-k-lee","Lorraine K. 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Join HubSpot's Chris Riley and SJ Morris for a candid conversation on the power of neurodiversity in tech, common myths, and practical strategies for building more inclusive workplaces. Identify key cognitive advantages, and how neurodivergent thinking fuels innovation. 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Synthesia CEO Victor Riparbelli explores how AI will reshape video as profoundly as social media reshaped content consumption. Over the next decade, AI won't just make video faster and cheaper—it will make it fundamentally different through hyper-tailored videos that adapt to each viewer and experiences that respond in real time, blurring lines between watching and participating. 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Event success isn't measured in headcount—it's measured in ELUs (Energy Leadership Units). Join event marketing expert Dahlia El Gazzar exploring how to create events where Eyes Light Up. Through peer dialogue and energy mapping, discover where your events create energy spikes vs. leaks. Collaborate with senior event professionals to build tactical energy boosters you can implement immediately. 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Drop the corporate speak and get real about growing your business. No PowerPoints or pitches—just authentic conversations with people who get your challenges. Share wins, laugh about failures, and make meaningful connections. Whether tackling pricing, customer success, or growth targets, you'll find your people here. Bring your questions and growth hacks that work. \n\n*Session reservations required this year.\n",[3230],[3443],[],"2025-08-12T04:47:53.000Z",[],[],[],[],[],[],[],[17251],{"id":8111,"name":8112,"type":978},[],[17254,17255],{"id":2033,"name":2034,"type":988},{"id":2642,"name":2643,"type":988},[17257],{"id":3464,"name":3465,"type":3466},[17259,17268],{"id":17210,"slug":17211,"name":17212,"profile_image":17260,"job_title":17226,"company":17227,"featured":12,"featured_order":156,"bio":17228,"twitter_handle":17229,"linkedin_page":17230,"facebook_page":156,"threads_profile":156,"tiktok_channel":156,"speaker_website":17231,"last_modified_time":17232,"sessions":17266,"speaker_type":17267},[17261],{"id":17215,"width":918,"height":918,"url":17216,"filename":17217,"size":17218,"type":922,"thumbnails":17262},{"small":17263,"large":17264,"full":17265},{"url":17221,"width":926,"height":926},{"url":17223,"width":929,"height":929},{"url":17225,"width":918,"height":918},[17235],[],{"id":17269,"slug":17270,"name":17271,"profile_image":17272,"job_title":11010,"company":933,"featured":12,"featured_order":156,"bio":17285,"twitter_handle":156,"linkedin_page":17286,"facebook_page":156,"threads_profile":156,"tiktok_channel":156,"speaker_website":1011,"last_modified_time":17287,"sessions":17288,"speaker_type":17289},"recmb2razs1wkwhyq","oscar-zamorano","Oscar Zamorano",[17273],{"id":17274,"width":918,"height":918,"url":17275,"filename":17276,"size":17277,"type":922,"thumbnails":17278},"attqOmOs9xfwgKE9d","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FOscar_Zamorano.png","Oscar Zamorano.png",783885,{"small":17279,"large":17281,"full":17283},{"url":17280,"width":926,"height":926},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FYtZZiJ3YhZ1RasbFWoBHiA\u002FTbSj_DdbvExmF2WjRv0jdGIn3qVEOnPxJ4UWh0uyZ2EhQF5YgAwalnTgGbJJbWkvqrOFzqjLyHsOrt0k3f65TqZCFPDaC_XM-FkFT5h2rR2VlPED57Rekcm7fQZ_GPYusYSWVUcfDzNG9_g60skutw\u002F5ULy1h1tty_QDG2oMVgtHb1bJ1Ivghm5vGzgXqd3sBU",{"url":17282,"width":929,"height":929},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FMpzEJHDlawzSdz27ieSliQ\u002FeDA9e3b6ZdgtxcP_KwCWIaUsmOtolu3X4V7yJrAHkjcXwihbpyuRBGfkOq86nLVtRFcbo9mjS9MqW0RJjYI7X8m8DH0kEtNwyRB380fXRAy-8nPXIxUgMLrOiWMQx8MGNNdUpUi9vCCt1TIYnh8Jgw\u002FVUJuIRZnD4mpFDMwhdmNeeGb3P_uLauT0NIQwG68jXQ",{"url":17284,"width":918,"height":918},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FfFwM41gDAsIGoJsd9J-gLA\u002FDM9TOlZnYbNZlfm7AebUtgdY9UI2gSl_Eknd2Vm7oDDPtMG4tWkK1gvHMrTMXWCzmAEfqAbuTvzKz5A9ZtcM3V9gibOBZ76zFXnaWtr7HywvGXYUd2C8eBD_7npHdBEzOLVvxAtBZG6AN1bz1qzNHg\u002Fuf20Cg7fhPnFO6DRagok_6PCR6Dk2Y0nOMC5wpZQo1Q","With over a decade of HubSpot expertise, Oscar began his journey at HubSpot in 2015, onboarding some of their earliest agency partners. Since then, he launched his own HubSpot consultancy, led the CRM team at Webs (Elite HubSpot partner based in the Netherlands), and currently serves as a Solutions Engineer at HubSpot. In this role, Oscar leverages his experience to develop powerful HubSpot solutions for complex business challenges.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Foscar-zamorano\u002F","2025-06-11T19:17:32.000Z",[17235],[],[],[],[1053,1054,8249],[],{"id":17295,"slug":17296,"name":17297,"profile_image":17298,"job_title":3810,"company":17311,"featured":12,"featured_order":156,"bio":17312,"twitter_handle":156,"linkedin_page":156,"facebook_page":156,"threads_profile":156,"tiktok_channel":156,"speaker_website":156,"last_modified_time":2724,"sessions":17313,"speaker_type":17350},"recxwvxazwescjs5w","edwina-dendler","Edwina Dendler",[17299],{"id":17300,"width":918,"height":918,"url":17301,"filename":17302,"size":17303,"type":922,"thumbnails":17304},"attbHHQ7bh9y7gSuk","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FEdwina_Dendler.png","Edwina Dendler.png",947035,{"small":17305,"large":17307,"full":17309},{"url":17306,"width":926,"height":926},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002Ff6PhQgQOsGFA9k2tH8CrIg\u002FCMgqL8GqIS61aIJnPt-cGA7uPfzJ7kU9jPUhPUwWQDjE2CujgSwDDjpHYDrbHOYUqHxt-D0dDV9jrX8XV9yOkSQQnLwK0398WENkKIpxGc-w_MkA2WMC-LzG19YM4HPjtJN3OFVf1jMFeuxuIgZ-PA\u002FR2ktnjWiqPWEej3IDHrNiwh5bLDxl3kSCgXogHMG200",{"url":17308,"width":929,"height":929},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002F0uOdTLPUO0ufG5Fe6DjViQ\u002FAYfyOeOpVc8VrRMlaIkjIRQxHFN3IdWp-A6M0OGB7ZSjI5qWZgADPW0y0v-p5RdSGIptKZ2A_Ep3thDP2Rj3uj94SS_4sMGq3Gb7XPQTFDOcjOCM0EXS_vSF4ORCT_m4IEauYw6rX8G42cjgnyDA0Q\u002F0zHNAfOiGiK6rDyAONJ6RPTOlSwVpU2Hdid7UIpLYDk",{"url":17310,"width":918,"height":918},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FZa6RnU7n6xkEJJgCKBnnkg\u002FIzVStYs2NeRvzP8ONdbDbqSK7J0hahOZqRUAz9ARIlSRWGbXPEpzwW4QvKFL-ETz9qsHKknWtFt7a9mB8knWuB_Dw63xOP5A1tRl51q87f9nlDiVg2v1g7S_v0QZ4T3pvq1zdGMMPMWrNe8Utb1dyw\u002FFOLDRaN_XzdLNKmKDS82QFOGCskAZvrgrCCY9HmSgTE","Prismic","Edwina helps B2B scale-ups build marketing strategies that drive growth, and the teams that bring them to life. 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We're creating a judgment-free zone where hard lessons get the spotlight and failures become learning gold.\nWe’ll start with a roundtable—want to share? DM the host on LinkedIn—then move into small-group circles for honest conversation and shared learning, and end with an open mic of real takeaways. Come for the failures. Stay for the community. Leave with fresh perspective.\n*Session reservations required this year. 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Through a blend of data analysis and human insight, he’s helped scale to 45M+ monthly sessions, grow the content library to more than 3M photos and videos, while strengthening integration with Canva’s 225M+ monthly users.  A curious problem solver at heart, Enrique breaks down complex business challenges into actionable strategies that drive value across the entire user journey.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fenriquehoyos\u002F","2025-07-22T15:57:12.000Z",[18309],{"id":18310,"year":939,"unique_id":18311,"title":18312,"description":18313,"start_date_and_time":2731,"end_date_and_time":18314,"level":18315,"skill_level":1159,"location":18316,"livestream":12,"livestream_link":156,"livestream_order":156,"featured":12,"featured_order":156,"related_sessions":18317,"last_modified_time":18318,"registration":140,"session_reservations":140,"reservations_required":140,"registrationCapacityEnable":140,"registrationCapacity":6123,"attachments":18319,"attachments_name":18340,"attachments_thumbnails":1187,"also_sponsors":18341,"session_type":18342,"session_marketing":18343,"session_sales":18345,"session_customer_success":18346,"session_culture_trends":18348,"session_gtm_data_systems":18349,"session_revops":18351,"session_hubspot_products":18352,"session_networking":18353,"speakers":18354,"sponsors":18364,"locations":18365,"grid_row_span":172,"grid_row_start":683,"display_date":18366},"recfd0armcnutzy7k","1673791","Beyond Acquisition: Turning Users Into Lifelong Customers","Acquiring customers is only half of the battle — driving early product stickiness is where compounding growth happens.  Discover how to blend quantitative and qualitative data to design experiences that stick: define your value proposition, identify your ”aha moment,” and design an onboarding experience that turns new users into successful customers.  We’ll walk through a real life case study on how Pexels rebuilt their creator (customer) onboarding to grow their community to 300K+ and unlock 3M+ pieces of content. From high-level strategy, to practical tips you can implement immediately.","2025-09-03T19:15:00.000Z",[6118],[6120],[],"2025-09-09T23:28:28.000Z",[18320,18330],{"id":18321,"width":156,"height":156,"url":18322,"filename":18323,"size":18324,"type":959,"thumbnails":18325},"atts73yUjHBeBsmBs","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fsession-attachments\u002FED5_D1_01_Enrique_Hoyos_Beyond_Acquisition_Turning_Users_Into_Lifelong_Customers_Presentation.pdf","ED5_D1_01_Enrique_Hoyos_Beyond_Acquisition_Turning_Users_Into_Lifelong_Customers_Presentation.pdf",14730378,{"small":18326,"large":18328},{"url":18327,"width":963,"height":926},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002F0y8RE6rJJzqj-PP91KlUsg\u002FzPJJNrKB6ZwjBomwBcHlLKT3KdJLalmgZv6bJ9BwkH47GbD_U-7Z2xMHNx66yJMaKAVDJnJuXLy2LUWXgcx21dSf9YqBJxhjE_fVI7z9x5XYmEjsA5nZBw6V9uW3ozl7fYHn6MIFhymUSxyqh3hq-A\u002FnS6Q1aEJ5plkFdW4XijPKtDYo6BY4qxcunarkdDAyAU",{"url":18329,"width":966,"height":929},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002F9k7JODJrgfI0N8wfwDGw5g\u002FweQWImE_Fg0QQM35PYNftaABJSae64ipI_K8uW10dg96y9FaY8ZcI9M9H0fAfI9kKCRYUtNbUG-kgYiU2eP7QW3FCcf7BjLhyDy_mDEgyOgkMgxcA-YU3G3Di_n5uh1nnKFILzWlwELvbAdeC3xoUA\u002FB_RB5hfBz1j98jDpQVSiowFIeao5GGgiPsjZS0U0Csg",{"id":18331,"width":156,"height":156,"url":18332,"filename":18333,"size":18334,"type":959,"thumbnails":18335},"attLuJ0Ue8UTxTPlj","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fsession-attachments\u002FINBOUND_2025_-_ED5_-_Beyond_Acquisition_-_Turning_Users_Into_Lifelong_Customers.pdf","INBOUND_2025 - ED5 - Beyond Acquisition - Turning Users Into Lifelong Customers.pdf",710900,{"small":18336,"large":18338},{"url":18337,"width":963,"height":926},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FUYWeUk7_qPfwcZFDfc3ezA\u002FkwS_MzYxaFN7boex2s4YienKtYQJTyswk054CC4uXO0OUecFzHbrvdPZc28ITnbvGaoYyRCUYl55b8jbzTK1VKBXIhhuRcX_VnF_eiu9xPRlZqaqNm4Bo3GzdOVaAbAIYmgP-OM5ek90r82txZJx7w\u002FppaBdNL4rUFuUrYmso0pG8qVj8TUXSjTKCdIi4Vc-gg",{"url":18339,"width":966,"height":929},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FGMO66qaamQELjfBAedrUJw\u002Fn-NBEB6c3ddwZksMc2b6AeULq3TqqDFhKOZh4pxXnERbo3XzI2MjtSxZm0ZQ7WMr6FwuxuJquvIEQW6xHkckUOCNzuHIRF0IdcrDCbiCnKVzIxf07xAgfe_aUnA1LP--JDQA_E3rigcOyD5u0RfjhQ\u002FTZg9jLtFH-J2MHDBDrg9OsT7sWEUWwMdz8fCI-WI974","Beyond Acquisition: Turning Users Into Lifelong Customers, AI Recaps",[],[],[18344],{"id":4284,"name":4285,"type":1686},[],[18347],{"id":1194,"name":1195,"type":1196},[],[18350],{"id":8111,"name":8112,"type":978},[],[],[],[18355],{"id":18287,"slug":18288,"name":18289,"profile_image":18356,"job_title":18303,"company":18304,"featured":12,"featured_order":156,"bio":18305,"twitter_handle":156,"linkedin_page":18306,"facebook_page":156,"threads_profile":156,"tiktok_channel":156,"speaker_website":156,"last_modified_time":18307,"sessions":18362,"speaker_type":18363},[18357],{"id":18292,"width":918,"height":918,"url":18293,"filename":18294,"size":18295,"type":922,"thumbnails":18358},{"small":18359,"large":18360,"full":18361},{"url":18298,"width":926,"height":926},{"url":18300,"width":929,"height":929},{"url":18302,"width":918,"height":918},[18310],[],[],[],[1053,1054,2049],[],{"id":18369,"slug":18370,"name":18371,"profile_image":18372,"job_title":10563,"company":18385,"featured":12,"featured_order":156,"bio":18386,"twitter_handle":156,"linkedin_page":18387,"facebook_page":156,"threads_profile":156,"tiktok_channel":156,"speaker_website":18388,"last_modified_time":18389,"sessions":18390,"speaker_type":18494},"recvsomsshn7jgpov","eric-m-bailey","Eric M. Bailey",[18373],{"id":18374,"width":918,"height":918,"url":18375,"filename":18376,"size":18377,"type":922,"thumbnails":18378},"attfKeDjz2j0XS0Ug","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FEric_M._Bailey.png","Eric M. Bailey.png",1142216,{"small":18379,"large":18381,"full":18383},{"url":18380,"width":926,"height":926},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FtjjKnSWFul30E9I6nlBE_g\u002F0nhNYUSlEYr7YAkuY6ehR0k1Qtl9f9uyQPvY4ZtIgz5jFO5tQGLfTTgQ43Yy6RP7vgISTOwMItLodN-WAEVJyx4zgiOuQxTmXO_npw6Xwnwd1NqHBXkujTSOPdOHFvtJpYO4roSlhh0e9Ptl2y5oqg\u002FjOMXI_B5FMV_03cWKHDwDpAldGrh3yIa5GeAoyF8rmY",{"url":18382,"width":929,"height":929},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FUVEc9-JQgmyA3QGiwpVSAw\u002Fi6QCAnsV_e-rpRvsbq9HokK9wvy2GsPgpgtIzDWwMgYoGSQWshE6mYpglGJ90CQF1vjDuGIldFwaggCefqm8gJwCfAATrp5r6lgoXXMY7BQVti97w2_q82oN_flLhDj5c4KAtpyecBBbUZs43zbzeg\u002FYAED-768dFEAAY6Q4YI_gpBQElCVVAcsZq-Fw3ok6hE",{"url":18384,"width":918,"height":918},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002Ff-Ewo3vJWSkb0lk87ZgsIw\u002F5VReR_c-J1-VUVEMaGj2afBbR38no6xmW4WvHZ3C72q_Qkc-AlhpTohgbW4LrF0mDduAqC0ESWLnpUCfPvRP2my86drxLGDAE_55qJi8qSHcrMSnOgKtnLOpUwWPARd0UMTndG89yNSDQrPMRWKXng\u002FhOtjIi8jmM9SE4bu5U6rSRR5pBKIsHa-QMPKzYPW3-A","Bailey Innovation Group","Eric M. Bailey is the bestselling author and president of Bailey Strategic Innovation Group, one of the fastest-growing human communication consulting firms in the United States. Eric has a unique set of life experiences that includes earning a Master’s Degree in Leadership and Organizational Development from Saint Louis University, helping NFL Pro-Bowler Larry Fitzgerald pet a rhinoceros, doing barrel rolls in an F-16, and chatting with LL Cool J on the campus of Harvard University. Eric believes that no matter what life throws at you theres either a lesson to be learned or a story to be told. 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today.",[3716],[3718],[],"2025-09-09T23:17:18.000Z",[19411,19421],{"id":19412,"width":156,"height":156,"url":19413,"filename":19414,"size":19415,"type":959,"thumbnails":19416},"attgtwukWsQKtZiyD","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fsession-attachments\u002FDD1_D3_02_Evan_Hamilton_Will_Cady_ENCORE_What_Comes_After_Content_Marketing_Presentation.pptx.pdf","DD1_D3_02_Evan_Hamilton_Will_Cady_ENCORE_What_Comes_After_Content_Marketing_Presentation.pptx.pdf",10229855,{"small":19417,"large":19419},{"url":19418,"width":963,"height":926},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775073600000\u002FS3q9VLDD41do9_n0V2LNeQ\u002FxvMStqwYa13mfBYofhP7WGwfMb65XoEtXCN5QPxGvgbkDK7ZaMtcyv1SCqdk945NEj2UyrziYngi3tjYtTlONGaACFUzfhCK0SKYfKx37xx1L113_LMSLAA7DNYNMQo4mAsN5j2gn0VX5hi6kj5jkg\u002FKVCfSMYJcMCrGbtfCD1DaklxiYuWkOYjNIM8anVA60o",{"url":19420,"width":966,"height":929},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775073600000\u002F6fwzLo2ynaEFMi-XuKDNdQ\u002FM2TJPHST3H_Q_EascsfVYF7QpnJuGNA2PMlu8D3T6m6yVcbQfkyenpy8tpscKdtAJCwXqcsCsXygmEHbLjTtmByEfTvrGEmserZKbrQ_JNXBT-XuaPXYpBfeXEP684MpoL_aGILiJoyTfheKhUFNYg\u002FOHosiuPfY3rB2ykjN8yqk0WWkbcbhq3m7kBNxxAo78g",{"id":19422,"width":156,"height":156,"url":19423,"filename":19424,"size":19425,"type":959,"thumbnails":19426},"attnEVhBq8aZ0eLSr","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fsession-attachments\u002FINBOUND_2025_-_DD1_-_ENCORE_-_What_Comes_After_Content_Marketing.pdf","INBOUND_2025 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A marketing professional for over 15 years, Mark has worked across B2B and B2C, both in-house and agency-side. He has been using HubSpot for 13 years and has spoken at HubSpot’s GROW London 2022 and INBOUND 2023 events.  Mark is a member of HubSpot’s Customer Advisory Board, contributing insights and learning from the community. 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Teams argue over numbers, and marketers end up doubting and then defending the data.  Imposter syndrome kicks in. Are the numbers right? Why does every team see them differently?  Introducing the AI alibi framework to get you out of trouble:  1. Spot the signal. What’s the data saying? 2. Translate for trust. How do teams interpret it? 3. Own the narrative. Make it clear, persuasive, and reliable.  Leave the ego at the door. This session is for anyone who’s ever doubted their data or 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