[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"redirects:L2Jsb2cvd2Utc3VydmV5ZWQtdGhlLWluYm91bmQtY29tbXVuaXR5LWFib3V0LTIwMjYtaGVyZXMtd2hhdC10aGV5LXdhbnQ=":3,"all-global-data":4,"page:L2Jsb2cvd2Utc3VydmV5ZWQtdGhlLWluYm91bmQtY29tbXVuaXR5LWFib3V0LTIwMjYtaGVyZXMtd2hhdC10aGV5LXdhbnQ=":92,"getAuthor-ea7f9b0a4be34ff8a5acace0c10cf8fa":364,"blogs:featured":380,"speaker-null":1004,"session-null":43885},{},{"data":5},{"footerData":6,"header":34,"announcementBannerText":69,"socials":70,"environment":86,"newsletter":87},{"footerLinks":7,"newsletterSubText":25,"cta":26},[8,13,17,21],{"id":9,"label":10,"url":11,"priority":12},"307878257","Privacy Policy"," https:\u002F\u002Flegal.hubspot.com\u002Fprivacy-policy?hubs_content=www.hubspot.com\u002F&hubs_content-cta=Privacy%20Policy&_gl=1*atai5b*_ga*NjU0NzI3ODUwLjE2OTc1NTYxODA.*_ga_LXTM6CQ0XK*MTcxMDk0OTkyNi4zMy4xLjE3MTA5NDk5MjcuNTkuMC4w",false,{"id":14,"label":15,"url":16,"priority":12},"-697432171","Website Terms of Use","https:\u002F\u002Flegal.hubspot.com\u002Fwebsite-terms-of-use",{"id":18,"label":19,"url":20,"priority":12},"-1027445700","Terms & Conditions","http:\u002F\u002Flegal.hubspot.com\u002Funbound-2026",{"id":22,"label":23,"url":24,"priority":12},"-2018023638","Code of Conduct","https:\u002F\u002Fhelp.unbound.com\u002Funbound-code-of-conduct","\u003Cp>Stay ahead of what’s next.\u003C\u002Fp>\u003Cp>Get first access to INBOUND news and updates.\u003C\u002Fp>",{"title":27,"shortLabel":27,"page":28,"label":32,"url":33},"Register",{"@type":29,"id":30,"model":31},"@builder.io\u002Fcore:Reference","094aed3e7b8b4d5dac6b0aeb6fc898a8","page","Register Now","\u002Fregister",{"logo":35,"menu":36,"logoAltText":68},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fa1011aa26b104c4ebcfe37e87247da55",[37,39,48,53,58,63],{"id":38,"label":27,"url":33,"priority":12},"485395518",{"id":40,"label":41,"url":42,"priority":12,"subitems":43},"-1480928592","Agenda & Speakers","\u002Fagenda-speakers",[44],{"id":45,"label":46,"url":47},"-1562315512","2025 Archive","\u002F2025-sessions",{"id":49,"label":50,"url":51,"priority":12,"subitems":52},"-1317769457","Become a Sponsor","\u002Fsponsors",[],{"id":54,"label":55,"url":56,"priority":12,"subitems":57},"-413792480","Blog","\u002Fblog",[],{"id":59,"label":60,"url":61,"priority":12,"subitems":62},"913951634","Help","\u002Fhelp",[],{"id":64,"label":65,"url":66,"priority":12,"subitems":67},"2114980093","Store","https:\u002F\u002Fshop.hubspot.com",[],"IN26 Logo ","\u003Cp>General Admission tickets are selling fast! Save $200 before prices jump to $1,399. \u003Ca href=\"https:\u002F\u002Funbound.hubspot.com\u002Fregister\" rel=\"noopener noreferrer\" target=\"_blank\">Register now\u003C\u002Fa>.\u003C\u002Fp>",[71,74,77,80,83],{"url":72,"type":73},"https:\u002F\u002Ftwitter.com\u002FINBOUND","twitter",{"url":75,"type":76},"https:\u002F\u002Fwww.facebook.com\u002FINBOUND\u002F","facebook",{"type":78,"url":79},"Instagram","https:\u002F\u002Fwww.instagram.com\u002FINBOUND\u002F",{"type":81,"url":82},"linkedIn","https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Finboundboston\u002F",{"url":84,"type":85},"https:\u002F\u002Fwww.tiktok.com\u002F@inbound","tiktok","Unbound",{"headline":88,"subHead":89,"subText":90,"buttonText":91},"Stay ahead of what’s next. Get first access to UNBOUND news and updates. ","","\u003Cp>\u003Cspan style=\"font-size: 14px;\">We're committed to your privacy. HubSpot uses the information you provide us to contact you about UNBOUND and other HubSpot events.\u003C\u002Fspan> \u003Cspan style=\"font-size: 14px;\">You may unsubscribe from these communications at any time. For more information, check out our \u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Flegal.hubspot.com\u002Fprivacy-policy?hubs_content=www.hubspot.com\u002F&hubs_content-cta=Privacy%20Policy&_gl=1*atai5b*_ga*NjU0NzI3ODUwLjE2OTc1NTYxODA.*_ga_LXTM6CQ0XK*MTcxMDk0OTkyNi4zMy4xLjE3MTA5NDk5MjcuNTkuMC4w\" rel=\"noopener noreferrer\" target=\"_blank\" style=\"font-size: 14px;\">privacy policy\u003C\u002Fa>\u003Cspan style=\"font-size: 14px;\"> and UNBOUND \u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Flegal.hubspot.com\u002Funbound-2026\" rel=\"noopener noreferrer\" target=\"_blank\" style=\"font-size: 14px;\">terms and conditions\u003C\u002Fa>\u003Cspan style=\"font-size: 14px;\">.\u003C\u002Fspan>\u003C\u002Fp>","Subscribe",{"createdDate":93,"id":94,"name":95,"modelId":96,"published":97,"query":98,"variations":104,"firstPublished":105,"previewUrl":106,"testRatio":107,"screenshot":108,"createdBy":109,"lastUpdatedBy":109,"folders":110,"meta":111,"lastUpdated":113,"data":114,"rev":363},1773607182612,"9963d6283a69493a823fe93f4d3ea9c7","We Surveyed the INBOUND Community About 2026. Here’s What They Want.","86667eddacea4729bf216765f5f9e5cd","published",[99],{"@type":100,"property":101,"operator":102,"value":103},"@builder.io\u002Fcore:Query","urlPath","is","\u002Fblog\u002Fwe-surveyed-the-inbound-community-about-2026-heres-what-they-want",{},1773610950403,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fwe-surveyed-the-inbound-community-about-2026-heres-what-they-want",1,"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F389031cc68294137a46507644999b509","RUc5uM7CHfe5kbaw1ZNyVwnHXMG2",[],{"kind":31,"hasLinks":12,"lastPreviewUrl":112,"hasAutosaves":12},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fwe-surveyed-the-inbound-community-about-2026-heres-what-they-want?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects%2CsendPullRequests&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=9963d6283a69493a823fe93f4d3ea9c7&builder.overrides.9963d6283a69493a823fe93f4d3ea9c7=9963d6283a69493a823fe93f4d3ea9c7&builder.options.locale=Default",1776224771017,{"author":115,"title":95,"themeId":12,"tags":118,"image":120,"category":121,"description":122,"datePublished":123,"excerpt":124,"imageAltText":125,"environment":126,"blocks":127,"url":103,"state":356},{"@type":29,"id":116,"model":117},"ea7f9b0a4be34ff8a5acace0c10cf8fa","author",[119],"Onsite Experience","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F64bc42d4e108437687ca6246d6a14759","Community","What will make INBOUND 2026 worth attending? Survey insights reveal demand for tactical AI, deep dives, GTM alignment, and measurable impact.",1773374400000,"What do you actually want from INBOUND 2026? We decided to go straight to the source and ask the people who know best: our community.\n\nGrowth leaders, sales professionals, RevOps practitioners, customer success leaders, founders, and marketers—we heard from all of you.\n\nThe theme running through our survey responses is that people want to leave INBOUND 2026 with something they can use. Real, actionable strategies they can bring back to their teams on Monday morning.","INBOUND 2025 Attendees","Production",[128,144,163,171,182,191,244,253,262,271,307,316,327,336,344],{"@type":129,"@version":130,"id":131,"component":132,"responsiveStyles":138},"@builder.io\u002Fsdk:Element",2,"builder-06bf0295b0404652b05e817fce91283f",{"name":133,"options":134,"isRSC":137},"Text",{"text":135,"blockIndex":136},"\u003Cp>What do you actually want from INBOUND 2026? We decided to go straight to the source and ask the people who know best: our community.\u003C\u002Fp>\u003Cp>Growth leaders, sales professionals, RevOps practitioners, customer success leaders, founders, and marketers—we heard from all of you.\u003C\u002Fp>\u003Cp>The theme running through our survey responses is that people want to leave INBOUND 2026 with something they can use. Real, actionable strategies they can bring back to their teams on Monday morning.\u003C\u002Fp>\u003Cp>\u003Cstrong>What the INBOUND Community Wants in 2026\u003C\u002Fstrong>\u003C\u002Fp>\u003Cul>\u003Cli>A tactical playbook they can implement immediately\u003C\u002Fli>\u003Cli>AI workflows that connect directly to revenue\u003C\u002Fli>\u003Cli>Deep-dive sessions (45–60 minutes) with real substance\u003C\u002Fli>\u003Cli>Data and HubSpot mastery, not surface-level overviews\u003C\u002Fli>\u003Cli>Clear ROI and measurable outcomes\u003C\u002Fli>\u003Cli>Curated networking and hands-on product access\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Here's what the INBOUND community told us and what it means for INBOUND 2026.\u003Cbr>\u003Cbr>\u003C\u002Fp>\u003Ch4>What will make INBOUND 2026 worth attending?\u003C\u002Fh4>\u003Cp>It starts with the agenda. Across every segment of the INBOUND community, the content agenda is the single biggest factor in whether someone decides to attend INBOUND 2026.\u003C\u002Fp>\u003Cp>That priority reflects the reality professionals are operating in today. Teams are being asked to do more with less, move faster, and prove impact at every turn. Time is the scarcest resource and travel budgets are scrutinized. \u003C\u002Fp>\u003Cp>For INBOUND to earn a place on the calendar, the value has to be clear from the outset. The agenda must map directly to the challenges attendees are actively solving.\u003C\u002Fp>\u003Cp>For many prospective attendees, the decision is organizational. Budget and internal buy-in also factor in, and the value of attending has to be clear and easy to communicate. For anyone navigating that conversation, our \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fconvince-your-boss-letter\" rel=\"noopener noreferrer\" target=\"_blank\">Convince Your Manager letter template\u003C\u002Fa> is designed to make the case clear and outcomes-focused.\u003C\u002Fp>",0,true,{"large":139,"small":142},{"lineHeight":140,"height":141},"normal","auto",{"marginTop":143,"marginBottom":143},"20px",{"@type":129,"@version":130,"id":145,"component":146,"responsiveStyles":157},"builder-8f134801cf534e1c8d3f77f75eebd544",{"name":147,"options":148,"isRSC":156},"Image",{"image":149,"backgroundSize":150,"backgroundPosition":151,"lazy":12,"fitContent":137,"aspectRatio":152,"lockAspectRatio":12,"height":153,"width":154,"altText":155,"blockIndex":107},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fcd39ffe509c44444899e636af47b9d2a","cover","center",0.617,1234,2000,"Infographic showing 44% of non-registrants prioritize agenda topics for event attendance, with a breakdown chart of factors",null,{"large":158},{"width":159,"position":160,"minHeight":143,"minWidth":143,"overflow":161,"maxWidth":162,"marginLeft":141,"marginRight":141},"100%","relative","hidden","704px",{"@type":129,"@version":130,"id":164,"component":165,"responsiveStyles":168},"builder-92942258ba7949dcb430d6e397ebc23a",{"name":133,"options":166,"isRSC":137},{"text":167,"blockIndex":130},"\u003Ch4>\u003Cspan>What should INBOUND 2026 be known for?\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp>\"Inspire me\" is nice. \"Help me implement\" is better.\u003C\u002Fp>\u003Cp>When we asked what a successful INBOUND 2026 experience looks like, the answer came back overwhelmingly in favor of one thing: \u003Cstrong>a tactical playbook they can put to work immediately.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>And when we asked what INBOUND should be known for, the answer was equally direct. By a wide margin, respondents chose: \u003Cstrong>the most tactical marketing conference in the industry.\u003C\u002Fstrong>\u003C\u002Fp>",{"large":169,"small":170},{"lineHeight":140,"height":141},{"marginTop":143,"marginBottom":143},{"@type":129,"@version":130,"id":172,"component":173,"responsiveStyles":178},"builder-40ff4e4d89614c85b2a4d7e61a0c46d7",{"name":147,"options":174,"isRSC":156},{"image":175,"backgroundSize":150,"backgroundPosition":151,"lazy":12,"fitContent":137,"aspectRatio":152,"lockAspectRatio":12,"height":153,"width":154,"altText":176,"blockIndex":177},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F2a9c2a1916444a4191991d611da55c3e","Survey results showing what INBOUND 2026 should be known for, with 33% saying most tactical marketing conference",3,{"large":179,"small":181},{"width":159,"position":160,"minHeight":143,"minWidth":143,"overflow":161,"maxWidth":180,"marginRight":141,"marginLeft":141},"698px",{"marginTop":143,"marginBottom":143},{"@type":129,"@version":130,"id":183,"component":184,"responsiveStyles":188},"builder-83b16a8e843648dbbbd09c228656fa1b",{"name":133,"options":185,"isRSC":137},{"text":186,"blockIndex":187},"\u003Cp>People don't want to leave feeling (just) motivated. They want to leave knowing exactly what they're going to do differently next week. That means:\u003C\u002Fp>\u003Cul>\u003Cli>Clear frameworks\u003C\u002Fli>\u003Cli>Step-by-step strategies\u003C\u002Fli>\u003Cli>Practical action plans \u003C\u002Fli>\u003C\u002Ful>\u003Cp>It means sessions that show the actual workflow, the dashboard, the CRM configuration, the attribution model. Not just what worked, but how it was built, what broke, and what changed as a result.\u003C\u002Fp>\u003Cp>Inspiration still has a place. Energy and culture are part of what makes INBOUND distinctive. But the expectation is clear: that energy should translate into capability. Content should leave people feeling equipped.\u003Cbr>\u003Cspan style=\"font-weight: 500; letter-spacing: -0.03rem;\">\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>\u003Ch4>\u003Cspan style=\"letter-spacing: -0.03rem;\">What does the INBOUND \u003C\u002Fspan>\u003Cspan style=\"letter-spacing: -0.03rem;\">2026\u003C\u002Fspan>\u003Cspan style=\"letter-spacing: -0.03rem;\"> community want on the agenda?\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">When we asked what should shape the agenda, responses clustered around a focused set of priorities; themes that cut across roles, industries, and levels of experience.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">What the INBOUND community asked for:\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\u003Cstrong>Making AI actually work:\u003C\u002Fstrong> the day-to-day reality of AI in workflows, content operations, and agent-driven automation. People are past \"AI is coming.\" They want to know how to use it today, in their stack, with their team.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: inherit; letter-spacing: 0.02125rem; text-align: inherit;\">\u003Cstrong>Data and marketing intelligence: \u003C\u002Fstrong>Turning data into decisions. How do you build reporting that actually influences strategy? How do you move from insight to action?\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\u003Cstrong>Revenue attribution and ROI: \u003C\u002Fstrong>Across marketing, sales, RevOps, and customer success, the pressure to prove impact is consistent. Leaders want frameworks that help them tie initiatives directly to revenue and articulate value in measurable terms.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: inherit; letter-spacing: 0.02125rem; text-align: inherit;\">\u003Cstrong>GTM alignment\u003C\u002Fstrong>: Getting marketing, sales, and RevOps moving in the same direction. This is one of the defining operational challenges right now, and the community wants real frameworks for solving it.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\u003Cstrong>HubSpot product depth: \u003C\u002Fstrong>There’s strong demand for mastery, not overviews. How do you get the most out of the platform you're already using? People want sessions that go deep, not wide.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\u003Cstrong>Customer retention and expansion:\u003C\u002Fstrong> Growth isn’t limited to acquisition. More and more leaders are recognizing that the back half of the funnel deserves as much attention as the front.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">People want to know how to deploy AI inside their CRM, how to build agent-driven workflows, how to make AI outputs measurable, and how to connect it all to revenue.\u003C\u002Fspan>\u003C\u002Fp>",4,{"large":189,"small":190},{"lineHeight":140,"height":141},{"marginTop":143,"marginBottom":143},{"@type":129,"@version":130,"id":192,"component":193,"responsiveStyles":240},"builder-8c400f5dfa034992bf6e37bc9b11cb1a",{"name":194,"options":195,"isRSC":137},"Columns",{"columns":196,"space":235,"stackColumnsAt":236,"reverseColumnsWhenStacked":12,"blockIndex":239},[197],{"blocks":198},[199],{"@type":129,"@version":130,"id":200,"component":201,"responsiveStyles":237},"builder-6494ef13a5ff4e3da707aa6e59d09252",{"name":194,"options":202,"isRSC":156},{"columns":203,"space":235,"stackColumnsAt":236,"reverseColumnsWhenStacked":12},[204,215,225],{"blocks":205},[206],{"@type":129,"@version":130,"id":207,"component":208,"responsiveStyles":213},"builder-71657c4f57304d3f9c344f38be4f5e8c",{"name":147,"options":209,"isRSC":156},{"image":210,"backgroundSize":150,"backgroundPosition":151,"lazy":12,"fitContent":137,"aspectRatio":107,"lockAspectRatio":12,"height":211,"width":211,"altText":212},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F17b445a51b764141b1849afc7d6a5f7c",1080,"Conference attendees sitting in chairs taking notes, wearing blue lanyards with name badges in an auditorium setting",{"large":214},{"position":160,"width":159,"minHeight":143,"minWidth":143,"overflow":161},{"blocks":216},[217],{"@type":129,"@version":130,"id":218,"component":219,"responsiveStyles":223},"builder-df5f8431d53145da880c3a40e8d7acf5",{"name":147,"options":220,"isRSC":156},{"image":221,"backgroundSize":150,"backgroundPosition":151,"lazy":12,"fitContent":137,"aspectRatio":107,"lockAspectRatio":12,"height":211,"width":211,"altText":222},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fe3c69159e6c44f8594fcb4b282df2ec5","Large conference auditorium filled with attendees seated in rows, facing a stage with presentation screens showing 'INBOUND 25' and 'The Memory Lab' content",{"large":224},{"position":160,"width":159,"minHeight":143,"minWidth":143,"overflow":161},{"blocks":226},[227],{"@type":129,"@version":130,"id":228,"component":229,"responsiveStyles":233},"builder-766bfebf0f654d6180cd436d5a6b0604",{"name":147,"options":230,"isRSC":156},{"image":231,"backgroundSize":150,"backgroundPosition":151,"lazy":12,"fitContent":137,"aspectRatio":107,"lockAspectRatio":12,"height":211,"width":211,"altText":232},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F35137c365dc94452be0f372bd9ff6d9f","Audience at an indoor event, people sitting and standing, some using laptops and phones, with greenery visible in background",{"large":234},{"position":160,"width":159,"minHeight":143,"minWidth":143,"overflow":161},20,"tablet",{"large":238},{"position":160},5,{"large":241},{"display":242,"flexDirection":243},"flex","column",{"@type":129,"@version":130,"id":245,"component":246,"responsiveStyles":250},"builder-d48a6006857b41a1af436a5bafeb95b8",{"name":133,"options":247,"isRSC":137},{"text":248,"blockIndex":249},"\u003Ch4>\u003Cspan>How does the INBOUND community want to learn?\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp>How you learn matters just as much as what you learn. And the community was specific about what works.\u003C\u002Fp>\u003Cp>\u003Cstrong>Deep dives are in. Passive listening is out: \u003C\u002Fstrong>Deep-dive sessions emerged as the top preferred format. The longer-form sessions allow speakers to get into the details, show the work, and answer real questions.\u003C\u002Fp>\u003Cp>The interaction sweet spot is a balanced mix of presentation and discussion, where there's real content being delivered and real space to engage with it.\u003C\u002Fp>",6,{"large":251,"small":252},{"lineHeight":140,"height":141},{"marginTop":143,"marginBottom":143},{"@type":129,"@version":130,"id":254,"component":255,"responsiveStyles":260},"builder-9377e321e176459588b649907cff1093",{"name":147,"options":256,"isRSC":156},{"image":257,"backgroundSize":150,"backgroundPosition":151,"lazy":12,"fitContent":137,"aspectRatio":152,"lockAspectRatio":12,"height":153,"width":154,"altText":258,"blockIndex":259},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fe54d15c15557436797a3cfcaa1baa753","Three donut charts showing community learning preferences: 67% prefer deep-dive masterclasses, 64% want balanced presentation and interaction, 68% say 31-60 min sessions deliver most value",7,{"large":261},{"width":159,"position":160,"minHeight":143,"minWidth":143,"overflow":161,"maxWidth":162,"marginLeft":141,"marginRight":141},{"@type":129,"@version":130,"id":263,"component":264,"responsiveStyles":268},"builder-85af416828014ab7945bbbe0cc679f49",{"name":133,"options":265,"isRSC":137},{"text":266,"blockIndex":267},"\u003Cp>\u003Cstrong>Peer roundtables: The Underrated Format\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>One format that surfaced as a strong undercurrent was peer roundtables. Smaller, role- or challenge-based sessions where participants work through real problems alongside others facing the same realities. \u003C\u002Fp>\u003Cp>For attendees who want connection alongside content, this format delivers both: practical insight and perspective from peers in the trenches.\u003Cbr>\u003Cspan style=\"letter-spacing: -0.03rem;\">\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>\u003Ch4>\u003Cspan style=\"letter-spacing: -0.03rem;\">What do INBOUND attendees want beyond the sessions?\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Great content gets people in the door. The overall experience is what keeps them engaged and what brings them back.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\u003Cstrong>Hands-on access and expert time\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Product demos and direct access to experts ranked at the top. People want hands-on time to explore tools, ask specific questions, and leave with a clearer understanding of how to apply what they’ve learned.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\u003Cstrong>Moments you can't get anywhere else\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: inherit; letter-spacing: 0.02125rem; text-align: inherit;\">Unique and surprising experiences also surfaced as a clear priority. These are the moments that feel distinctly “only at INBOUND” (the conversations, activations, and shared experiences) that extend beyond the agenda.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">They’re difficult to quantify, but they’re consistently remembered.\u003C\u002Fspan>\u003C\u002Fp>",8,{"large":269,"small":270},{"lineHeight":140,"height":141},{"marginTop":143,"marginBottom":143},{"@type":129,"@version":130,"id":272,"component":273},"builder-ce335df80f534401b4b6760e6b216a5d",{"name":194,"options":274,"isRSC":137},{"columns":275,"space":235,"stackColumnsAt":236,"reverseColumnsWhenStacked":12,"blockIndex":306},[276,286,296],{"blocks":277},[278],{"@type":129,"@version":130,"id":279,"component":280,"responsiveStyles":284},"builder-c5d1017871314911b5ff9763dde1a541",{"name":147,"options":281,"isRSC":156},{"image":282,"backgroundSize":150,"backgroundPosition":151,"lazy":12,"fitContent":137,"aspectRatio":107,"lockAspectRatio":12,"height":211,"width":211,"altText":283},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F86b9611a7cd240d08aa2f490a490d2fa","Two people at a conference looking at a laptop together, both wearing lanyards, with conference signage visible in background",{"large":285},{"position":160,"width":159,"minHeight":143,"minWidth":143,"overflow":161},{"blocks":287},[288],{"@type":129,"@version":130,"id":289,"component":290,"responsiveStyles":294},"builder-ce1745c89c4a45699391dd73e9c57011",{"name":147,"options":291,"isRSC":156},{"image":292,"backgroundSize":150,"backgroundPosition":151,"lazy":12,"fitContent":137,"aspectRatio":107,"lockAspectRatio":12,"height":211,"width":211,"altText":293},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fe2ec8e9fbf374269ae6d0d12fb50ea9c","People sitting at picnic tables under orange umbrellas on grass, with modern glass building in background and crowd gathered nearby",{"large":295},{"position":160,"width":159,"minHeight":143,"minWidth":143,"overflow":161},{"blocks":297},[298],{"@type":129,"@version":130,"id":299,"component":300,"responsiveStyles":304},"builder-b3cd2e83f16d4e9387279048ca09de0d",{"name":147,"options":301,"isRSC":156},{"image":302,"backgroundSize":150,"backgroundPosition":151,"lazy":12,"fitContent":137,"aspectRatio":107,"lockAspectRatio":12,"height":211,"width":211,"altText":303},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F564b6ce9462149d785c352a88c18de68","HubSpot Zone booth at conference with people sitting at tables discussing sales, featuring purple branding and 'Connect with Sales' signage",{"large":305},{"position":160,"width":159,"minHeight":143,"minWidth":143,"overflow":161},9,{"@type":129,"@version":130,"id":308,"component":309,"responsiveStyles":313},"builder-9a78126a393f42599ba05c92325126f5",{"name":133,"options":310,"isRSC":137},{"text":311,"blockIndex":312},"\u003Cp>\u003Cstrong>Spaces that support how people actually work\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>The community was consistent about the fundamentals that make a multi-day event sustainable:\u003C\u002Fp>\u003Cul>\u003Cli>Dedicated workspace areas for focused work between sessions\u003C\u002Fli>\u003Cli>Ample seating and comfortable common areas\u003C\u002Fli>\u003Cli>Healthy food options throughout the day\u003C\u002Fli>\u003Cli>Charging stations and quiet spaces to recharge\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cstrong>Structured ways to connect with the right people\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Networking remains a central part of the INBOUND experience but with a clear preference for intention over volume.\u003C\u002Fp>\u003Cp>Respondents expressed strong interest in curated opportunities to connect by role, challenge, or industry. The emphasis is on relevance: meaningful conversations with people solving similar problems, not just exchanging business cards.\u003C\u002Fp>",10,{"large":314,"small":315},{"lineHeight":140,"height":141},{"marginTop":143,"marginBottom":143},{"@type":129,"@version":130,"id":317,"component":318,"responsiveStyles":324},"builder-d26a480530cc4ef6b0ecce10c5457993",{"name":147,"options":319,"isRSC":156},{"image":320,"backgroundSize":150,"backgroundPosition":151,"lazy":12,"fitContent":137,"aspectRatio":152,"lockAspectRatio":12,"height":321,"width":154,"altText":322,"blockIndex":323},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F25699c569a844e05b82f7b350de89c95",1233,"Infographic with purple gradient background showing orange circles containing desired feelings after INBOUND 2026 conference",11,{"large":325},{"width":159,"position":160,"minHeight":143,"minWidth":143,"overflow":161,"maxWidth":326,"marginLeft":141,"marginRight":141},"701px",{"@type":129,"@version":130,"id":328,"component":329,"responsiveStyles":333},"builder-27dc1ce854c0492b8313092764d026a8",{"name":133,"options":330,"isRSC":137},{"text":331,"blockIndex":332},"\u003Ch4>\u003Cspan>What this means for INBOUND 2026\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp>The INBOUND community told us clearly: they want tactical depth, AI and data content that goes beyond theory into application, sessions long enough to be substantive, formats that balance learning with doing, and spaces that allow connection with people solving the same problems.\u003C\u002Fp>\u003Cp>When we asked how attendees want to feel walking out the door, nearly three out of four respondents gave the same answer: empowered with new learnings. That’s the standard we’re building toward for INBOUND 2026: an experience designed to send you back to your team with a real action plan and the confidence to implement it on your first day back at work.\u003C\u002Fp>\u003Cp>Ready to be part of INBOUND 2026? \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fregister?utm_source=inbound&utm_medium=blog&utm_campaign=bte \">Join us in Boston this September\u003C\u002Fa>. \u003C\u002Fp>",12,{"large":334,"small":335},{"lineHeight":140,"height":141},{"marginTop":143,"marginBottom":143},{"@type":129,"@version":130,"id":337,"component":338},"builder-51bf125f06294f278d0eccbbabf06de7",{"name":339,"options":340,"isRSC":156},"Hubspot Form Embed",{"headline":89,"subHead":341,"embedScript":342,"forceWhite":137,"blockIndex":343},"\u003Cp>\u003Cspan style=\"font-size: 14px;\">Want to stay ahead? Subscribe to our email list for exclusive marketing, sales, and AI insights along with first dibs on all things UNBOUND:\u003C\u002Fspan>\u003C\u002Fp>","\u003Cscript charset=\"utf-8\" type=\"text\u002Fjavascript\" src=\"\u002F\u002Fjs.hsforms.net\u002Fforms\u002Fembed\u002Fv2.js\">\u003C\u002Fscript> \u003Cscript>   hbspt.forms.create({     region: \"na1\",     portalId: \"146726\",     formId: \"94e51ee4-5911-41f2-9da9-8a67f179fcaf\"   }); \u003C\u002Fscript>",13,{"id":345,"@type":129,"tagName":346,"properties":347,"responsiveStyles":352},"builder-pixel-8a2b5kq5etf","img",{"src":348,"aria-hidden":349,"alt":89,"role":350,"width":351,"height":351},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fpixel?apiKey=d09cfff8ac614d8a86e457a0274fa171","true","presentation","0",{"large":353},{"height":351,"width":351,"display":354,"opacity":351,"overflow":161,"pointerEvents":355},"block","none",{"deviceSize":357,"location":358},"large",{"pathname":103,"path":359,"query":362},[360,361],"blog","we-surveyed-the-inbound-community-about-2026-heres-what-they-want",{},"zqdqq3ra85o",{"lastUpdatedBy":365,"folders":366,"data":367,"modelId":371,"query":372,"published":97,"firstPublished":373,"testRatio":107,"lastUpdated":374,"createdDate":375,"createdBy":365,"meta":376,"variations":378,"name":368,"id":116,"rev":379},"cy9X3DS39dP1jXkPQ6ZifxZojCh2",[],{"authorName":368,"authorImage":369,"authorDescription":370},"INBOUND Team","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F017c4d43b73a49f9a38f58d850ca0165","Providing year round news, trends and inspiration from the editorial desk of your favorite immersive experience.","b52948d65bc64d0482d64fa34376398e",[],1708373825626,1708536169423,1708373740204,{"lastPreviewUrl":89,"kind":377},"data",{},"avxpvncy5k",[381,625,786],{"createdDate":382,"id":383,"name":384,"modelId":96,"published":97,"query":385,"variations":388,"firstPublished":389,"previewUrl":390,"testRatio":107,"screenshot":391,"createdBy":365,"lastUpdatedBy":109,"folders":392,"meta":393,"lastUpdated":397,"data":398,"rev":624},1775236759867,"d025abfb8992404bb13d53e609c06a87","How to Convince Your Manager to Send You UNBOUND 2026",[386],{"@type":100,"property":101,"operator":102,"value":387},"\u002Fblog\u002Fconvince-your-boss-letter",{},1775247152749,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fconvince-your-boss-letter","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F998ec632ce1f4c96a21a5fd7315584b9",[],{"winningTest":156,"componentsUsed":394,"kind":31,"lastPreviewUrl":395,"originalContentId":396,"hasLinks":12,"hasAutosaves":12},{"Hubspot Form Embed":107},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fconvince-your-boss-letter?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects%2CsendPullRequests&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=d025abfb8992404bb13d53e609c06a87&builder.overrides.d025abfb8992404bb13d53e609c06a87=d025abfb8992404bb13d53e609c06a87&builder.options.locale=Default","72570eb826104904ac18c4af70c3fff6",1776224582418,{"inputs":399,"description":400,"excerpt":401,"environment":126,"datePublished":402,"image":403,"themeId":12,"title":404,"author":405,"category":406,"imageAltText":407,"featured":12,"blocks":408,"url":387,"state":621},[],"If you’re having trouble securing tickets to UNBOUND 2026, here’s how you can convince your manager it’s a worthwhile investment for the company. Download our Letter template!","If you’re having trouble securing tickets to UNBOUND 2026, here’s how you can convince your manager it’s a worthwhile investment for the company. Download our letter template!",1775566800000,"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F12c277d06784493da420b781ea430dde","Convince Your Manager to Send You to UNBOUND 2026: Free Letter Template",{"@type":29,"id":116,"model":117},"Announcements","An image of a busy INBOUND event.",[409,421,431,440,479,489,520,529,560,569,607,616],{"@type":129,"@version":130,"id":410,"meta":411,"component":413,"responsiveStyles":416},"builder-750040981b224dd99f5f8b5ead31ff1e",{"previousId":412},"builder-c9f441c6dba549f4988515a42e95de77",{"name":133,"options":414,"isRSC":156},{"text":415},"\u003Cp>UNBOUND 2026 (formerly INBOUND) is happening September 16–18 in Boston. HubSpot’s flagship event is evolving to reflect how growth works today: more connected, more collaborative, and powered by AI. \u003C\u002Fp>\u003Cp>Growth is no longer linear and the teams that adapt fastest (testing, learning, and evolving in real time)are the ones pulling ahead.\u003C\u002Fp>\u003Cp>UNBOUND is built for that reality. \u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">If you’re ready to attend but need your manager’s approval, we’ll help you make the case. Below, you’ll find a customizable letter template plus the context you need to turn a “maybe” into a confident “yes.”\u003C\u002Fspan>\u003C\u002Fp>",{"large":417,"small":420},{"display":242,"flexDirection":243,"position":160,"flexShrink":351,"boxSizing":418,"marginTop":419,"lineHeight":140,"height":141},"border-box","0px",{"marginBottom":143},{"@type":129,"@version":130,"id":422,"meta":423,"component":425,"responsiveStyles":429},"builder-ae96d675e1c642b7a13136a3fd3e631b",{"previousId":424},"builder-54acdaf3cfd440c8955346d89d35f27e",{"name":339,"options":426,"isRSC":156},{"headline":89,"subHead":427,"embedScript":428,"excludeDecoration":137,"forceWhite":137},"\u003Cp>\u003Cstrong>Want to bring your leadership team on board?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>Fill in your details to download the Convince Your Manager letter template.\u003C\u002Fp>","\u003Cscript charset=\"utf-8\" type=\"text\u002Fjavascript\" src=\"\u002F\u002Fjs.hsforms.net\u002Fforms\u002Fembed\u002Fv2.js\">\u003C\u002Fscript> \u003Cscript>   hbspt.forms.create({     portalId: \"146726\",     formId: \"1878d759-77db-4912-b155-ca741a6ade19\",     region: \"na1\"   }); \u003C\u002Fscript>",{"large":430},{"display":242,"flexDirection":243,"position":160,"flexShrink":351,"boxSizing":418,"marginTop":143,"marginBottom":143},{"@type":129,"@version":130,"id":432,"meta":433,"component":435,"responsiveStyles":438},"builder-b0dd56e2987b438388d8a456e23fd077",{"previousId":434},"builder-d84b126d606f47e2a8d3ace0a68cca89",{"name":133,"options":436,"isRSC":137},{"text":437},"\u003Ch4>Hear What Happens When Your Manager Says “Yes” \u003C\u002Fh4>",{"large":439},{"lineHeight":140,"height":141},{"@type":129,"@version":130,"id":441,"meta":442,"component":444,"responsiveStyles":476},"builder-760f36203f104c87bd360cfe7498eccc",{"previousId":443},"builder-d4b4242504ce444fa133646c4d40913b",{"name":194,"options":445,"isRSC":156},{"columns":446,"space":136,"stackColumnsAt":236},[447,461],{"blocks":448},[449],{"@type":129,"@version":130,"id":450,"properties":451,"meta":453,"component":455,"responsiveStyles":458},"builder-3a910676972746a28c29a80209a280ed",{"id":452},"manager-ic",{"previousId":454},"builder-2faa8b4de37a4a32a15768cdf0cff513",{"name":133,"options":456,"isRSC":137},{"text":457},"\u003Cp>\u003Cstrong>WATCH: Crystal and Pablo’s Story\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">See how this manager-IC duo attended INBOUND 2025 together, divided and conquered the sessions, and brought back a strategy they could activate immediately.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\"I want him to go get the most out of what he can and me to get the most out of what I can, and then we're gonna come together and figure out what works for us.\" – Crystal Kingsbury, Director of Marketing, Anchor Construction\u003C\u002Fspan>\u003C\u002Fp>",{"large":459,"small":460},{"lineHeight":140,"height":141},{"marginTop":143},{"blocks":462},[463],{"@type":129,"@version":130,"id":464,"meta":465,"component":467,"responsiveStyles":471},"builder-ae29755836994abf9dbaa6c93c3ad5c4",{"previousId":466},"builder-a13d5cb8dfba45ebaf867864c28dcf60",{"name":468,"options":469,"isRSC":156},"Custom Code",{"code":470,"scriptsClientOnly":12},"\u003C!DOCTYPE html>\n\u003Chtml>\n  \u003Chead>\n    \u003Cstyle>\n      html, body {\n        margin: 0;\n        padding: 0;\n      }\n\n      .video-container {\n        width: 100%;\n        max-width: 400px;\n        margin: 0 auto;\n        display: block;\n        line-height: 0;\n      }\n\n      .video-container video {\n        width: 100%;\n        height: auto;\n        display: block;\n      }\n    \u003C\u002Fstyle>\n  \u003C\u002Fhead>\n  \u003Cbody>\n    \u003Cdiv class=\"video-container\">\n      \u003Cvideo controls poster=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FIN26%20CYM%20Both.png\">\n        \u003Csource src=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FIN25_CONVINCE_YOUR_MANAGER_Both_v2_1.mp4\" type=\"video\u002Fmp4\" \u002F>\n      \u003C\u002Fvideo>\n    \u003C\u002Fdiv>\n  \u003C\u002Fbody>\n\u003C\u002Fhtml>\n",{"large":472,"small":475},{"position":160,"marginTop":351,"marginBottom":473,"paddingBottom":419,"paddingTop":419,"width":159,"maxWidth":474},"10px","384px",{"marginTop":143,"marginBottom":143},{"large":477},{"display":242,"flexDirection":243,"alignItems":478,"marginRight":141,"marginLeft":141},"stretch",{"@type":129,"@version":130,"id":480,"meta":481,"component":483,"responsiveStyles":486},"builder-2cdfa78891dc412d84932beaee2097d6",{"previousId":482},"builder-bcc153081d524014a186f5cfa0fdf869",{"name":133,"options":484,"isRSC":156},{"text":485},"\u003Ch4>Why UNBOUND 2026 is Worth Attending \u003C\u002Fh4>\u003Cp>If you’re wondering whether UNBOUND is worth the time, travel, and team bandwidth, fair question. Here’s the short answer: it’s not just an event. It’s three days designed to stretch your ideas and impact.\u003C\u002Fp>\u003Cp>You’ll get:\u003C\u002Fp>\u003Cul>\u003Cli>Sessions packed with practical insights, real-world case studies, and hands-on learning designed for implementation.\u003C\u002Fli>\u003Cli>Keynotes featuring leaders across AI, business, and growth sharing where things are headed in the next 1–3 years and how to act now.\u003C\u002Fli>\u003Cli>Role, industry, and identity-specific networking debuting on our new show floor activation, \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fintroducing-the-exchanges\" rel=\"noopener noreferrer\" target=\"_blank\">The Exchanges\u003C\u002Fa>, so you can connect with people solving the same challenges.\u003C\u002Fli>\u003Cli>Live HubSpot demos and direct access to the product experts behind the tools you use\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Whether you're here for fresh solutions or future planning, UNBOUND gives you the space and support to do both.\u003C\u002Fp>",{"large":487,"small":488},{"lineHeight":140,"height":141},{"marginBottom":143},{"@type":129,"@version":130,"id":490,"meta":491,"component":492,"responsiveStyles":518},"builder-85699cb669c04e5cb2b9b21ba10e43d0",{"previousId":441},{"name":194,"options":493,"isRSC":156},{"columns":494,"space":136,"stackColumnsAt":236},[495,507],{"blocks":496},[497],{"@type":129,"@version":130,"id":498,"properties":499,"meta":500,"component":501,"responsiveStyles":504},"builder-5153a63c1c85415b8200305e690cdb9d",{"id":452},{"previousId":454},{"name":133,"options":502,"isRSC":137},{"text":503},"\u003Cp>\u003Cstrong>WATCH: What First-Time Attendees Take Away\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Pablo Ayala, content manager at Anchor Construction, shares his journey to becoming a first-time INBOUND attendee, and why he wanted to be there to bring back actionable AI strategies to his team.\u003C\u002Fp>",{"large":505,"small":506},{"lineHeight":140,"height":141},{"marginTop":143},{"blocks":508},[509],{"@type":129,"@version":130,"id":510,"meta":511,"component":512,"responsiveStyles":515},"builder-3315a7c6df8d481384ee0beb03fae7ef",{"previousId":466},{"name":468,"options":513,"isRSC":156},{"code":514,"scriptsClientOnly":12},"\u003C!DOCTYPE html>\n\u003Chtml>\n  \u003Chead>\n    \u003Cstyle>\n      html, body {\n        margin: 0;\n        padding: 0;\n      }\n\n      .video-container {\n        width: 100%;\n        max-width: 400px;\n        margin: 0 auto;\n        display: block;\n        line-height: 0;\n      }\n\n      .video-container video {\n        width: 100%;\n        height: auto;\n        display: block;\n      }\n    \u003C\u002Fstyle>\n  \u003C\u002Fhead>\n  \u003Cbody>\n    \u003Cdiv class=\"video-container\">\n      \u003Cvideo controls poster=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FIN26%20CYM%20Pablo.png\">\n        \u003Csource src=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FIN25_CONVINCE_YOUR_MANAGER_Pablo_v2_1.mp4\" type=\"video\u002Fmp4\" \u002F>\n      \u003C\u002Fvideo>\n    \u003C\u002Fdiv>\n  \u003C\u002Fbody>\n\u003C\u002Fhtml>\n",{"large":516,"small":517},{"position":160,"marginTop":473,"marginBottom":473,"paddingBottom":419,"paddingTop":419,"width":159,"maxWidth":474},{"marginTop":143,"marginBottom":143},{"large":519},{"display":242,"flexDirection":243,"alignItems":478,"marginRight":141,"marginLeft":141},{"@type":129,"@version":130,"id":521,"meta":522,"component":524,"responsiveStyles":527},"builder-c13e3bdb73fc43beb7e60ec18b23804b",{"previousId":523},"builder-608c6bc4239f4e12bf5f52a381e734b5",{"name":133,"options":525,"isRSC":156},{"text":526},"\u003Ch4>What You'll Bring Back\u003C\u002Fh4>\u003Cp>Managers want to know the ROI and UNBOUND delivers it. \u003C\u002Fp>\u003Cp>You’ll return with:\u003C\u002Fp>\u003Cul>\u003Cli>Tactics you can use immediately: From smart frameworks to tested strategies, you’ll leave with tools ready to plug into your day-to-day.\u003C\u002Fli>\u003Cli>Fresh approaches to stuck problems: Hear how peers are solving the same challenges you’re facing, and come home with ideas that work.\u003C\u002Fli>\u003Cli>A network that lasts: You’ll meet smart, generous people you can turn to long after UNBOUND ends.\u003C\u002Fli>\u003Cli>Hands-on learning that goes beyond note-taking: Dive into live product labs, interactive workshops, and sessions built for doing, not just listening.\u003C\u002Fli>\u003C\u002Ful>",{"large":528},{"lineHeight":140,"height":141},{"@type":129,"@version":130,"id":530,"meta":531,"component":532,"responsiveStyles":558},"builder-2b6b14dd085a44d296b603727184f9a3",{"previousId":490},{"name":194,"options":533,"isRSC":156},{"columns":534,"space":332,"stackColumnsAt":236},[535,547],{"blocks":536},[537],{"@type":129,"@version":130,"id":538,"properties":539,"meta":540,"component":541,"responsiveStyles":544},"builder-fbc5e4988e8e4d9eaba24902be69f10b",{"id":452},{"previousId":454},{"name":133,"options":542,"isRSC":137},{"text":543},"\u003Cp>\u003Cstrong>WATCH: Why Leaders Say Yes\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Crystal explains how attending with a team member allows for more comprehensive learning, idea sharing, and immediate planning for implementation. See why the 4-time attendee decided to bring her content manager along. \u003C\u002Fp>\u003Cp>\"As a duo, two heads are better than one. He will be at some classes, I'll be at some classes, and we get to have this magical opportunity to bounce things off of each other.\" – Crystal Kingsbury, Director of Marketing, Anchor Construction\u003C\u002Fp>",{"large":545,"small":546},{"lineHeight":140,"height":141},{"marginTop":143},{"blocks":548},[549],{"@type":129,"@version":130,"id":550,"meta":551,"component":552,"responsiveStyles":555},"builder-376f83640ffa44368f3a0094099a94b7",{"previousId":466},{"name":468,"options":553,"isRSC":156},{"code":554,"scriptsClientOnly":12},"\u003C!DOCTYPE html>\n\u003Chtml>\n  \u003Chead>\n    \u003Cstyle>\n      html, body {\n        margin: 0;\n        padding: 0;\n      }\n\n      .video-container {\n        width: 75%;\n        max-width: 400px;\n        margin: 0 auto;\n        display: block;\n        line-height: 0;\n      }\n\n      .video-container video {\n        width: 100%;\n        height: auto;\n        display: block;\n      }\n    \u003C\u002Fstyle>\n  \u003C\u002Fhead>\n  \u003Cbody>\n    \u003Cdiv class=\"video-container\">\n      \u003Cvideo controls poster=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FIN26%20CYM%20Crystal.png\">\n        \u003Csource src=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FIN25_CONVINCE_YOUR_MANAGER_Crystal_v2_1.mp4\" type=\"video\u002Fmp4\" \u002F>\n      \u003C\u002Fvideo>\n    \u003C\u002Fdiv>\n  \u003C\u002Fbody>\n\u003C\u002Fhtml>\n",{"large":556,"small":557},{"position":160,"marginTop":473,"marginBottom":473,"paddingBottom":419,"paddingTop":419,"width":159,"maxWidth":474},{"marginTop":143,"marginBottom":143},{"large":559},{"display":242,"flexDirection":243,"alignItems":478,"marginRight":141,"marginLeft":141},{"@type":129,"@version":130,"id":561,"meta":562,"component":564,"responsiveStyles":567},"builder-8daab79790444f50b0b06cbe0dcb8adb",{"previousId":563},"builder-6515c504b5064c4ba47a1c7089e59f71",{"name":133,"options":565,"isRSC":156},{"text":566},"\u003Ch4>Why UNBOUND is Better with a Team \u003C\u002Fh4>\u003Cp>Here's a pro tip: while attending UNBOUND solo is valuable, bringing your team multiplies the impact exponentially. Instead of trying to relay insights back to your colleagues, imagine experiencing those \"aha moments\" together and strategizing in real-time about how to put what you're learning into play. \u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cstrong>Plus, with a 15% discount for groups of 10 or more\u003C\u002Fstrong>, you can \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fwhy-top-performing-teams-make-inbound-their-annual-strategic-offsite\" rel=\"noopener noreferrer\" target=\"_blank\">transform UNBOUND into a productive team offsite\u003C\u002Fa> with built-in programming. It's professional development and team bonding rolled into one powerful package.\u003C\u002Fp>",{"large":568},{"lineHeight":140,"height":141},{"@type":129,"@version":130,"id":570,"meta":571,"component":573},"builder-a028cb3f0fb846b782b9cff4bb70bc7e",{"previousId":572},"builder-bb385d5e8914418fbe530b4773e6d35a",{"name":194,"options":574,"isRSC":156},{"columns":575,"space":235,"stackColumnsAt":236,"reverseColumnsWhenStacked":12},[576,587,597],{"blocks":577},[578],{"@type":129,"@version":130,"id":579,"component":580,"responsiveStyles":584},"builder-2b7f4d907dd340a783c1e81a083125fe",{"name":147,"options":581,"isRSC":156},{"image":582,"backgroundSize":150,"backgroundPosition":151,"lazy":12,"fitContent":137,"aspectRatio":107,"lockAspectRatio":12,"height":211,"width":211,"altText":583},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fc1a581a030724d519544f5c21287d901","Two women with red lanyards sitting in audience at conference, one holding coffee cup, both smiling and looking engaged",{"large":585},{"position":160,"width":159,"minHeight":143,"minWidth":143,"overflow":161,"marginBottom":586,"marginTop":143},"40px",{"blocks":588},[589],{"@type":129,"@version":130,"id":590,"component":591,"responsiveStyles":595},"builder-0938c23f4cae4e07a01bb2ffe7ba001b",{"name":147,"options":592,"isRSC":156},{"image":593,"backgroundSize":150,"backgroundPosition":151,"lazy":12,"fitContent":137,"aspectRatio":107,"lockAspectRatio":12,"height":211,"width":211,"altText":594},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F3bc56cb400fa40bba30c974448a8b98a","Three women posing for photos in front of large purple 3D letters spelling 'BUNK' at an outdoor event with crowds in background",{"large":596},{"position":160,"width":159,"minHeight":143,"minWidth":143,"overflow":161,"marginBottom":586,"marginTop":143},{"blocks":598},[599],{"@type":129,"@version":130,"id":600,"component":601,"responsiveStyles":605},"builder-ed6a248e40fa44cc8d0277a15fdcdc21",{"name":147,"options":602,"isRSC":156},{"image":603,"backgroundSize":150,"backgroundPosition":151,"lazy":12,"fitContent":137,"aspectRatio":107,"lockAspectRatio":12,"height":211,"width":211,"altText":604},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F4ec1a78c314346a69ae7edb51b6dce62","Business professionals having a meeting in a modern office lounge with wooden furniture, laptops, and glass walls showing other workers in background",{"large":606},{"position":160,"width":159,"minHeight":143,"minWidth":143,"overflow":161,"marginBottom":586,"marginTop":143},{"@type":129,"@version":130,"id":608,"meta":609,"component":611,"responsiveStyles":614},"builder-d548270e5dab4dc0929b8b9e0addea96",{"previousId":610},"builder-b45ea62411b647449f9906c6db539dba",{"name":133,"options":612,"isRSC":137},{"text":613},"\u003Ch4>How to Address Your Manager's Top Concerns \u003C\u002Fh4>\u003Cp>\u003Cstrong>1. \"The budget is tight this year.\"\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>Your response\u003C\u002Fstrong>: UNBOUND replaces multiple line items—courses, hiring consultants, planning offsites—and bundles it into one event. Plus, the sooner we register, the better the ticket pricing and the more hotel block options we'll have access to.\u003C\u002Fp>\u003Cp>\u003Cstrong>2. \"We can't spare the team for three days.\"\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>Your response\u003C\u002Fstrong>: The teams getting the most out of UNBOUND treat it as their strategic planning session. We'll divide and conquer sessions to maximize coverage, and I'll come back with a documented action plan and a knowledge-share for anyone who couldn't attend.\u003C\u002Fp>\u003Cp>\u003Cstrong>3. \"What makes UNBOUND different from other conferences?\"\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>Your response\u003C\u002Fstrong>: UNBOUND combines inspiration with implementation. Where other conferences stop at theory, UNBOUND provides hands-on labs, workshops, and direct access to people who've solved our exact challenges. Plus, we’ll get in-person time with the HubSpot product team, which has direct value for how we use the platform every day.\u003C\u002Fp>\u003Cp>\u003Cstrong>4. \"How do we measure success?\"\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>Your response\u003C\u002Fstrong>: Your response: We'll set clear goals before I go and I'll report back within 30 days on what we learned, what we've implemented, and what's moved. I'll also share a team recap so everyone benefits.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Ch4>Ready to Make the Formal Ask? \u003C\u002Fh4>\u003Cp>We've created a customizable template that helps you build a clear, compelling case for attending UNBOUND 2026. It covers the value, breaks down the costs, and outlines exactly how you'll bring it back to the team.\u003C\u002Fp>\u003Cp>Download it, make it yours, and send it with confidence.\u003C\u002Fp>",{"large":615},{"lineHeight":140,"height":141},{"id":617,"@type":129,"tagName":346,"properties":618,"responsiveStyles":619},"builder-pixel-m0y89huv1yr",{"src":348,"aria-hidden":349,"alt":89,"role":350,"width":351,"height":351},{"large":620},{"height":351,"width":351,"display":354,"opacity":351,"overflow":161,"pointerEvents":355},{"deviceSize":357,"location":622},{"path":89,"query":623},{},"9tfp57lzpm4",{"createdDate":626,"id":627,"name":628,"modelId":96,"published":97,"query":629,"variations":632,"firstPublished":633,"previewUrl":634,"testRatio":107,"screenshot":635,"createdBy":109,"lastUpdatedBy":109,"folders":636,"meta":637,"lastUpdated":640,"data":641,"rev":624},1774530077023,"d2a6bd5acc214038b94eb5459b1fd097","INBOUND Is Now UNBOUND: Why We’re Evolving the Event ",[630],{"@type":100,"property":101,"operator":102,"value":631},"\u002Fblog\u002Finbound-is-now-unbound-why-were-evolving-the-event",{},1775146449510,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Finbound-is-now-unbound-why-were-evolving-the-event","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F251dd74a332843509a6aa69d4f2286e5",[],{"hasLinks":12,"lastPreviewUrl":638,"kind":31,"componentsUsed":639,"hasAutosaves":12},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Finbound-is-now-unbound-why-were-evolving-the-event?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects%2CsendPullRequests&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=d2a6bd5acc214038b94eb5459b1fd097&builder.overrides.d2a6bd5acc214038b94eb5459b1fd097=d2a6bd5acc214038b94eb5459b1fd097&builder.options.locale=Default",{"Hubspot Form Embed":107,"Video Embed":107},1776224699005,{"featured":137,"tags":642,"category":406,"relatedPosts":643,"excerpt":652,"themeId":12,"environment":126,"datePublished":653,"image":654,"description":655,"author":656,"imageAltText":657,"title":658,"blocks":659,"url":631,"state":783},[],[644,647,649],{"post":645},{"@type":29,"id":646,"model":360},"40ab3acd8c6a40958c58d45fdea4de82",{"post":648},{"@type":29,"id":94,"model":360},{"post":650},{"@type":29,"id":651,"model":360},"eeeb42da675b4db582d1b2a80de84e28","After fifteen years, HubSpot’s INBOUND event is becoming: UNBOUND. \n\nThat naturally raises a question. Why change the name at all? Fifteen years is a long time. The world didn't stand still and neither did we.\n\nOver the past several years, we've heard two consistent reactions from the practitioners, marketers, and growth leaders who have made INBOUND what it is. First: deep appreciation for what INBOUND established. Second: recognition that the world it was created for has changed across teams, across technology, and across the customer journey. And so has HubSpot.\n\nThis evolution is our response to that reality. INBOUND is becoming UNBOUND because growth no longer fits within a single framework or function. Today, it covers marketing, sales, service, and operations across the full customer journey in an AI-driven environment. UNBOUND reflects that expanded reality and the mindset required to lead through it.\n\nINBOUND laid the foundation. UNBOUND embraces what growth has become.",1775448000000,"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Ff56674ea95e64b19880a4194b4b255bd","Why is INBOUND changing its name to UNBOUND? After 15 years, HubSpot’s flagship event is entering a new era. Here’s why UNBOUND is what comes next.",{"@type":29,"id":116,"model":117},"UNBOUND ","INBOUND is Now UNBOUND: Why We’re Evolving the Event ",[660,668,674,681,721,729,766,774,778],{"@type":129,"@version":130,"id":661,"component":662,"responsiveStyles":665},"builder-6bd18c0643094be5b6fa02442ff2e004",{"name":133,"options":663,"isRSC":137},{"text":664},"\u003Cp>After fifteen years, HubSpot’s INBOUND event is becoming: UNBOUND. \u003C\u002Fp>\u003Cp>That naturally raises a question. Why change the name at all? Fifteen years is a long time. The world didn't stand still and neither did we.\u003C\u002Fp>\u003Cp>Over the past several years, we've heard two consistent reactions from the practitioners, marketers, and growth leaders who have made INBOUND what it is. First: deep appreciation for what INBOUND established. Second: recognition that the world it was created for has changed across teams, across technology, and across the customer journey. And so has HubSpot.\u003C\u002Fp>\u003Cp>This evolution is our response to that reality. INBOUND is becoming UNBOUND because growth no longer fits within a single framework or function. Today, it covers marketing, sales, service, and operations across the full customer journey in an AI-driven environment. UNBOUND reflects that expanded reality and the mindset required to lead through it.\u003C\u002Fp>\u003Cp>INBOUND laid the foundation. UNBOUND embraces what growth has become.\u003Cbr>\u003C\u002Fp>",{"large":666,"small":667},{"lineHeight":140,"height":141},{"marginTop":143,"marginBottom":143},{"@type":129,"@version":130,"id":669,"component":670},"builder-1e669f69dd724a359dd88b256a71b09d",{"name":671,"options":672,"isRSC":156},"Video Embed",{"videoEmbedCode":673},"\u003Ciframe width=\"1335\" height=\"751\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FEc2noFcVGLc?si=YKM0cPjIShM4lLQo\"\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>",{"@type":129,"@version":130,"id":675,"component":676,"responsiveStyles":679},"builder-8e6390bdd52845918573e28a62ff1ce8",{"name":133,"options":677,"isRSC":137},{"text":678},"\u003Ch4>\u003Cspan style=\"font-size: 30px; letter-spacing: 0px;\">What INBOUND Built\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">Before diving into the change, it’s worth being clear about what isn’t changing.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">INBOUND helped define a generation of marketing. It championed simple, powerful principles: earn attention by creating value, build trust before asking for anything, and put the customer first. That philosophy reshaped how companies approached content, demand generation, and customer relationships.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">It also brought together a global community of practitioners (marketers, founders, operators) who learned from one another and applied those ideas inside their businesses. That legacy still matters, the principles still apply, and our community remains at the center of everything.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">UNBOUND will carry that groundwork further.\u003Cbr>\u003Cbr>\u003C\u002Fp>\u003Ch4 style=\"font-size: 30px; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">A New Era of Growth\u003C\u002Fh4>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">What has changed is the context in which companies grow and the mindset needed to keep pace. Sales, marketing, service, and operations work as one connected system; traffic patterns are less predictable. Buyers now discover through AI before they click. Intent is higher and journeys are nonlinear. Experimentation cycles move faster than what any annual plan can account for. \u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">At the same time, HubSpot has evolved from a marketing platform into a full agentic customer platform. Our customers don’t just lead marketing teams, they lead revenue organizations and own the entire customer experience.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">The name INBOUND was rooted in a specific marketing methodology but growth today spans the full customer journey. It requires coordination across functions, is powered by AI and context, and driven by constant iteration.\u003C\u002Fp>\u003Cspan style=\"font-weight: 300; letter-spacing: 0.32px;\">As the scope of what HubSpot customers manage has widened, the event needed to address that too.\u003C\u002Fspan>",{"large":680},{"lineHeight":140,"height":141},{"@type":129,"@version":130,"id":682,"meta":683,"component":685},"builder-6ed8c592b38749f58a4500b432e94bf6",{"previousId":684},"builder-f7355e9fea6d4e888273ff52af35918a",{"name":194,"options":686,"isRSC":137},{"columns":687,"space":235,"stackColumnsAt":236,"reverseColumnsWhenStacked":12},[688,699,710],{"blocks":689},[690],{"@type":129,"@version":130,"id":691,"component":692,"responsiveStyles":696},"builder-ce478318d858405daeb7216375c97e56",{"name":147,"options":693,"isRSC":156},{"image":694,"backgroundSize":150,"backgroundPosition":151,"lazy":12,"fitContent":137,"aspectRatio":107,"lockAspectRatio":12,"height":211,"width":211,"altText":695},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fd49ed7a732b44e32bcf374e2c440c5db","Man in green checkered shirt with lanyard gesturing while speaking to woman at table with pink materials in office setting",{"large":697,"small":698},{"position":160,"width":159,"minHeight":143,"minWidth":143,"overflow":161},{"marginTop":473,"marginBottom":473},{"blocks":700},[701],{"@type":129,"@version":130,"id":702,"component":703,"responsiveStyles":707},"builder-d586bc8fc16a4ef793e9040265f61f18",{"name":147,"options":704,"isRSC":156},{"image":705,"backgroundSize":150,"backgroundPosition":151,"lazy":12,"fitContent":137,"aspectRatio":107,"lockAspectRatio":12,"height":211,"width":211,"altText":706},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fdfb58a63be044d2886d59a58c54c5cc1","Two people standing in a colorful illuminated circular archway installation with orange, red, and purple LED lighting",{"large":708,"small":709},{"position":160,"width":159,"minHeight":143,"minWidth":143,"overflow":161},{"marginTop":473,"marginBottom":473},{"blocks":711},[712],{"@type":129,"@version":130,"id":713,"component":714,"responsiveStyles":718},"builder-6cb2261b5b354f218e40b269dd2f4e9b",{"name":147,"options":715,"isRSC":156},{"image":716,"backgroundSize":150,"backgroundPosition":151,"lazy":12,"fitContent":137,"aspectRatio":107,"lockAspectRatio":12,"height":211,"width":211,"altText":717},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F3ff9d2029b5b4ee19a9c87e2f32b91b0","Three women with conference badges sitting together and chatting in an auditorium filled with attendees",{"large":719,"small":720},{"position":160,"width":159,"minHeight":143,"minWidth":143,"overflow":161},{"marginTop":473,"marginBottom":473},{"@type":129,"@version":130,"id":722,"component":723,"responsiveStyles":726},"builder-3078491a1bfe4e6885c1dcedc9b88577",{"name":133,"options":724,"isRSC":137},{"text":725},"\u003Ch4>\u003Cspan>Why UNBOUND?\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp>UNBOUND signals more than a name change or a conference. It reflects how modern growth leaders actually think across teams, channels, and the entire customer journey.\u003C\u002Fp>\u003Cp>The connection to INBOUND is intentional. One letter change reflects fifteen years of learning and iteration. The foundation was strong and now we're extending what INBOUND started.\u003C\u002Fp>\u003Cp>UNBOUND is not a new methodology. It’s a mindset.\u003C\u002Fp>\u003Cp>To be UNBOUND is to be expansive: free from unnecessary constraints and always pushing beyond what once defined growth. It’s to move beyond rigid funnels, siloed ownership, and static playbooks.\u003C\u002Fp>\u003Cp>Growth today demands that freedom.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Ch4>What This Means for Our Community\u003C\u002Fh4>\u003Cp>If you grew your career during the INBOUND era, this moment should feel familiar. Fifteen years ago, you embraced a new way of thinking about growth. That instinct to adapt when the environment shifts is the same instinct behind this change.\u003C\u002Fp>\u003Cp>Nothing you built is being undone; the principles still stand, the relationships still matter, and the foundation is still here.\u003C\u002Fp>\u003Cp>What’s different is the landscape around it and UNBOUND is designed for the environment you’re stepping into now: \u003C\u002Fp>\u003Cul>\u003Cli>How teams are integrating AI responsibly\u003C\u002Fli>\u003Cli>How companies are rethinking their playbooks\u003C\u002Fli>\u003Cli>How go-to-market functions are aligning\u003C\u002Fli>\u003Cli>How experimentation replaces rigid planning\u003C\u002Fli>\u003C\u002Ful>\u003Cp>UNBOUND is created for a world where growth is interconnected, iterative, and marked by constant change.\u003Cbr>\u003Cbr>\u003C\u002Fp>\u003Ch4>What Comes Next\u003C\u002Fh4>\u003Cp>What INBOUND created over fifteen years—the trust, the relationships, the shared commitment to growth done well—doesn't go away. It comes with us.\u003C\u002Fp>\u003Cp>UNBOUND is our commitment to what this community has always believed: that the best way to grow a business is to keep learning, keep adapting, and keep putting people at the center of it.\u003C\u002Fp>\u003Cp>We're just getting started. Ready to be unstoppable? Welcome to UNBOUND.\u003C\u002Fp>",{"large":727,"small":728},{"lineHeight":140,"height":141},{"marginTop":143,"marginBottom":143},{"@type":129,"@version":130,"id":684,"component":730},{"name":194,"options":731,"isRSC":137},{"columns":732,"space":235,"stackColumnsAt":236,"reverseColumnsWhenStacked":12},[733,744,755],{"blocks":734},[735],{"@type":129,"@version":130,"id":736,"component":737,"responsiveStyles":741},"builder-dc452c55ab4c47ce8a104af1a5752590",{"name":147,"options":738,"isRSC":156},{"image":739,"backgroundSize":150,"backgroundPosition":151,"lazy":12,"fitContent":137,"aspectRatio":107,"lockAspectRatio":12,"height":211,"width":211,"altText":740},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F75cc72a00a124e9c89dde213f596077b","Three conference attendees wearing name badges applauding while seated in an auditorium, with more audience members visible in background",{"large":742,"small":743},{"position":160,"width":159,"minHeight":143,"minWidth":143,"overflow":161},{"marginTop":473,"marginBottom":473},{"blocks":745},[746],{"@type":129,"@version":130,"id":747,"component":748,"responsiveStyles":752},"builder-3bea63c85e574e6fb83d232ccdc23077",{"name":147,"options":749,"isRSC":156},{"image":750,"backgroundSize":150,"backgroundPosition":151,"lazy":12,"fitContent":137,"aspectRatio":107,"lockAspectRatio":12,"height":211,"width":211,"altText":751},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fc90a8e3e267f47e5b3be95c3e32caff7","Two people having a business meeting at a white round table in a purple-carpeted conference space with other attendees in background",{"large":753,"small":754},{"position":160,"width":159,"minHeight":143,"minWidth":143,"overflow":161},{"marginTop":473,"marginBottom":473},{"blocks":756},[757],{"@type":129,"@version":130,"id":758,"component":759,"responsiveStyles":763},"builder-904d9eb30c9e406c9a319c2370c18b0b",{"name":147,"options":760,"isRSC":156},{"image":761,"backgroundSize":150,"backgroundPosition":151,"lazy":12,"fitContent":137,"aspectRatio":107,"lockAspectRatio":12,"height":211,"width":211,"altText":762},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F7991eaafbfeb43fbabd4e0ba1c9e8b93","A smiling woman in a white shirt holds up her phone to record while sitting in an audience at what appears to be an event or conference",{"large":764,"small":765},{"position":160,"width":159,"minHeight":143,"minWidth":143,"overflow":161},{"marginTop":473,"marginBottom":473},{"@type":129,"@version":130,"id":767,"component":768,"responsiveStyles":771},"builder-d38fcfb5745e47e6bfcf94848097ea89",{"name":133,"options":769,"isRSC":137},{"text":770},"\u003Ch6>\u003Cstrong>FAQs\u003C\u002Fstrong>\u003C\u002Fh6>\u003Cp>\u003Cstrong>Why is INBOUND changing its name to UNBOUND?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>INBOUND is becoming UNBOUND because the event and the community it serves have grown beyond what the original name conveyed. INBOUND began around a specific marketing methodology at a specific moment in marketing history. That methodology still matters, but growth today spans the entire customer journey: marketing, sales, service, RevOps, and AI-powered experimentation. UNBOUND reflects that expanded reality. \u003C\u002Fp>\u003Cp>\u003Cstrong>I’m already registered for INBOUND. Do I need to do anything?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>No, you’re all set! Your registration carries over automatically to UNBOUND. Everything you’ve signed up for remains the same; no action needed on your part.\u003C\u002Fp>\u003Cp>\u003Cstrong>Is UNBOUND the same event as INBOUND?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>It’s the same community with the same values, but with a bigger vision. UNBOUND is the next chapter of INBOUND, carrying forward fifteen years of practitioner-first learning and aligning with how modern growth leaders actually work. The programming, the people, and the commitment to substantive, actionable content all continue.\u003C\u002Fp>\u003Cp>\u003Cstrong>Why \"UNBOUND\" specifically?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>The name is intentional on multiple levels. The phonetic connection to INBOUND signals continuity and the word itself captures how growth works today: less constrained by single-channel funnels or siloed teams, more interconnected, iterative, and adaptive. To be unbound is to grow without limits and to adopt a way of thinking that isn’t defined by how things used to work, but by where growth is headed.\u003C\u002Fp>\u003Cp>\u003Cstrong>What's changing about the event experience?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>UNBOUND takes a limitless approach to growth and turns it into practical strategies modern teams can apply immediately. Expect sessions built around tested playbooks, real-world AI use cases, and clear examples of how marketing, sales, and service teams are driving results together.\u003C\u002Fp>\u003Cp>\u003Cstrong>I've attended INBOUND for years. Is this still for me?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Absolutely. INBOUND attracted people who were willing to rethink how growth works. That same spirit carries forward in UNBOUND, a broader, more expansive way of approaching what’s next.\u003C\u002Fp>\u003Cp>\u003Cstrong>Wait—are you really just changing one letter?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Yes. And it's intentional. The phonetic bridge back to INBOUND is by design to show that this is a continuation of 15 years of learning and iteration. We're extending what INBOUND started and building forward.\u003C\u002Fp>",{"large":772,"small":773},{"lineHeight":140,"height":141},{"marginTop":143,"marginBottom":143},{"@type":129,"@version":130,"id":775,"component":776},"builder-ccfc231e3bfc46fe85301f509c56561c",{"name":339,"options":777,"isRSC":156},{"headline":89,"subHead":341,"embedScript":342,"forceWhite":137},{"id":779,"@type":129,"tagName":346,"properties":780,"responsiveStyles":781},"builder-pixel-0h67jnunuy5s",{"src":348,"aria-hidden":349,"alt":89,"role":350,"width":351,"height":351},{"large":782},{"height":351,"width":351,"display":354,"opacity":351,"overflow":161,"pointerEvents":355},{"deviceSize":357,"location":784},{"path":89,"query":785},{},{"createdDate":787,"id":646,"name":788,"modelId":96,"published":97,"stageModifiedSincePublish":12,"query":789,"data":792,"variations":995,"lastUpdated":996,"firstPublished":997,"previewUrl":998,"testRatio":107,"screenshot":999,"createdBy":109,"lastUpdatedBy":109,"folders":1000,"meta":1001,"rev":624},1774539166080,"Find Your People at UNBOUND 2026: Introducing The Exchanges",[790],{"@type":100,"property":101,"operator":102,"value":791},"\u002Fblog\u002Fintroducing-the-exchanges",{"datePublished":793,"imageAltText":794,"tags":795,"title":788,"author":797,"environment":126,"themeId":12,"image":798,"description":799,"category":406,"excerpt":800,"blocks":801,"url":791,"state":992},1774929600000,"INBOUND attendees networking",[796],"Networking",{"@type":29,"id":116,"model":117},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F81d3f391e372415e8ea2528f1b231ef8","Discover The Exchanges, a new networking experience at UNBOUND 2026 designed to help you connect through role, industry, and identity.","For many attendees, the most valuable part of UNBOUND isn’t just what they learn—it’s who they meet. With 13,000+ attendees from across industries, roles, and backgrounds, the opportunity to meet the right people is unmatched.\n\nBut as the event continues to grow, so does the challenge of making those connections feel meaningful and personal. That’s why, for 2026, we’re introducing a new approach to networking designed to help every attendee find their place.",[802,809,847,855,896,905,944,952,961,969,980,987],{"@type":129,"@version":130,"id":803,"component":804,"responsiveStyles":807},"builder-df75bff4584b4614a8964b3891ab3043",{"name":133,"options":805,"isRSC":137},{"text":806},"\u003Cp>For many attendees, the most valuable part of UNBOUND isn’t just what they learn, it’s who they meet. With 13,000+ attendees from across industries, roles, and backgrounds, the opportunity to meet the right people is unmatched. \u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: inherit;\">But as the event continues to grow, so does the challenge of making those connections feel real and personal. That’s why, for 2026, we’re introducing a new approach to networking designed to help every attendee find their place.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Ch4>What Are The Exchanges at UNBOUND 2026?\u003C\u002Fh4>\u003Cp>The Exchanges are a new networking experience at UNBOUND 2026. Meet our dedicated destination on the show floor helping attendees connect through shared roles, industries, and identities.\u003C\u002Fp>\u003Cp>Instead of relying on scheduled Meetups alone, The Exchanges create always-on environments where relationships form naturally throughout the day.\u003C\u002Fp>\u003Cp>Inside The Exchanges, you’ll find:\u003C\u002Fp>\u003Cul>\u003Cli>Settings made for conversation, not just attendance\u003C\u002Fli>\u003Cli>Interactive, experiential elements that get people talking\u003C\u002Fli>\u003Cli>Curated moments layered into a continuous, come-and-go experience\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Think of it as your home base for networking at UNBOUND. It’s a place you can return to between sessions, after a keynote, or whenever you’re ready to meet someone new.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Ch4>Three Ways to Network and Find Your Community at UNBOUND\u003C\u002Fh4>\u003Cp>At the center of The Exchanges are three distinct areas, each built around a different way people come together.\u003C\u002Fp>\u003Cp>\u003Cstrong>The Sync (Role-Based Communities)\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>The Sync is where you meet with people who do what you do. Whether you’re a marketer, sales leader, RevOps pro, customer success manager, or founder, this space brings together professionals navigating similar day-to-day challenges.\u003C\u002Fp>\u003Cp>Here, conversations move quickly from introductions to insights:\u003C\u002Fp>\u003Cul>\u003Cli>What’s working right now\u003C\u002Fli>\u003Cli>What’s changing in your role\u003C\u002Fli>\u003Cli>What you’re testing next\u003C\u002Fli>\u003C\u002Ful>\u003Cp>If you’ve ever wanted to skip the small talk and get straight to honest peer conversations, The Sync is your place.\u003C\u002Fp>",{"large":808},{"lineHeight":140,"height":141},{"@type":129,"@version":130,"id":810,"component":811},"builder-122a21ad43954b05a583d8c1ef7e3de9",{"name":194,"options":812,"isRSC":137},{"columns":813,"space":235,"stackColumnsAt":236,"reverseColumnsWhenStacked":12},[814,825,836],{"blocks":815},[816],{"@type":129,"@version":130,"id":817,"component":818,"responsiveStyles":822},"builder-ce0d3df2067f4d4890088672bc23ab4b",{"name":147,"options":819,"isRSC":156},{"image":820,"backgroundSize":150,"backgroundPosition":151,"lazy":12,"fitContent":137,"aspectRatio":107,"lockAspectRatio":12,"height":211,"width":211,"altText":821},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fc5d50aa0f21b42549863430df360c4e7","Two men having a conversation at a wooden table in what appears to be a modern café or co-working space, with promotional text visible",{"large":823,"small":824},{"position":160,"width":159,"minHeight":143,"minWidth":143,"overflow":161},{"marginTop":473,"marginBottom":473},{"blocks":826},[827],{"@type":129,"@version":130,"id":828,"component":829,"responsiveStyles":833},"builder-eeaf91891c6e4c8d82e0715f4ee0ecd8",{"name":147,"options":830,"isRSC":156},{"image":831,"backgroundSize":150,"backgroundPosition":151,"lazy":12,"fitContent":137,"aspectRatio":107,"lockAspectRatio":12,"height":211,"width":211,"altText":832},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F82ed08fdc8354a7dbba3d84efda4d448","People networking at a trade show or conference, standing around white tables in a modern venue with colorful booth displays",{"large":834,"small":835},{"position":160,"width":159,"minHeight":143,"minWidth":143,"overflow":161},{"marginTop":473,"marginBottom":473},{"blocks":837},[838],{"@type":129,"@version":130,"id":839,"component":840,"responsiveStyles":844},"builder-d1adfbbf14204ffaa19ab4aee8a941a1",{"name":147,"options":841,"isRSC":156},{"image":842,"backgroundSize":150,"backgroundPosition":151,"lazy":12,"fitContent":137,"aspectRatio":107,"lockAspectRatio":12,"height":211,"width":211,"altText":843},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F9771856ce459451eb9e1657b6a1e94fe","Four people sitting on white cylindrical seats at a conference or trade show, having a casual conversation in a modern venue",{"large":845,"small":846},{"position":160,"width":159,"minHeight":143,"minWidth":143,"overflow":161},{"marginTop":473,"marginBottom":473},{"@type":129,"@version":130,"id":848,"component":849,"responsiveStyles":852},"builder-17ca65fae1b940f19fe18ebfa1ef1561",{"name":133,"options":850,"isRSC":137},{"text":851},"\u003Cp>\u003Cstrong>The Sector (Industry-Based Communities)\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>The Sector is where you talk shop with people in your world. From SaaS and healthcare to finance, manufacturing, and beyond, it’s built for industry-specific connection.\u003C\u002Fp>\u003Cp>Because while great ideas can come from anywhere, context matters.\u003C\u002Fp>\u003Cp>Inside The Sector, you’ll find discussions grounded in:\u003C\u002Fp>\u003Cul>\u003Cli>Shared market challenges\u003C\u002Fli>\u003Cli>Industry trends and shifts\u003C\u002Fli>\u003Cli>Real-world applications of strategy\u003C\u002Fli>\u003C\u002Ful>\u003Cp>It’s where your industry comes to life through the people building it.\u003C\u002Fp>",{"large":853,"small":854},{"lineHeight":140,"height":141},{"marginTop":143,"marginBottom":143},{"@type":129,"@version":130,"id":856,"meta":857,"component":858},"builder-332f7b2ad40a49eb9393818c626ab8ca",{"previousId":810},{"name":194,"options":859,"isRSC":137},{"columns":860,"space":235,"stackColumnsAt":236,"reverseColumnsWhenStacked":12},[861,872,884],{"blocks":862},[863],{"@type":129,"@version":130,"id":864,"component":865,"responsiveStyles":869},"builder-83db70bc8c6c4be49b928d9a1b4972f1",{"name":147,"options":866,"isRSC":156},{"image":867,"backgroundSize":150,"backgroundPosition":151,"lazy":12,"fitContent":137,"aspectRatio":107,"lockAspectRatio":12,"height":211,"width":211,"altText":868},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F2d7270dcbf4a4da582a8df620e9b25f7","Group of professionals in business attire having a discussion while seated in wicker chairs at a trade show or conference",{"large":870,"small":871},{"position":160,"width":159,"minHeight":143,"minWidth":143,"overflow":161},{"marginTop":473,"marginBottom":473},{"blocks":873,"width":883},[874],{"@type":129,"@version":130,"id":875,"component":876,"responsiveStyles":880},"builder-ca1d1d440f2e43dcac26a2aec696ba6c",{"name":147,"options":877,"isRSC":156},{"image":878,"backgroundSize":150,"backgroundPosition":151,"lazy":12,"fitContent":137,"aspectRatio":107,"lockAspectRatio":12,"height":211,"width":211,"altText":879},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F1ae5168563c840a2b818f133943000b8","Two people having a conversation at what appears to be a conference or event, with the woman holding papers and both wearing lanyards",{"large":881,"small":882},{"position":160,"width":159,"minHeight":143,"minWidth":143,"overflow":161},{"marginTop":473,"marginBottom":473},33.333,{"blocks":885,"width":895},[886],{"@type":129,"@version":130,"id":887,"component":888,"responsiveStyles":892},"builder-63a7b429a00145f8a248713cd91662ad",{"name":147,"options":889,"isRSC":156},{"image":890,"backgroundSize":150,"backgroundPosition":151,"lazy":12,"fitContent":137,"aspectRatio":107,"lockAspectRatio":12,"height":211,"width":211,"altText":891},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F724cb22c59fa44f48865d7f6df34f4a2","Busy conference or trade show with people networking around a white table with drinks and promotional materials",{"large":893,"small":894},{"position":160,"width":159,"minHeight":143,"minWidth":143,"overflow":161},{"marginTop":473,"marginBottom":473},33.334,{"@type":129,"@version":130,"id":897,"meta":898,"component":899,"responsiveStyles":902},"builder-719d9674ef02435f9eefb86f42802e6d",{"previousId":848},{"name":133,"options":900,"isRSC":137},{"text":901},"\u003Cp>\u003Cstrong>The Spot (Identity-Based Communities)\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>The Spot has long been a meaningful part of INBOUND—a space centered around identity-based communities that create room for dialogue beyond the day-to-day of work.\u003C\u002Fp>\u003Cp>In 2026, that foundation remains but the experience expands.\u003C\u002Fp>\u003Cp>The Spot is evolving from a series of moments into a format fit for deeper, more continuous engagement. Attendees can return to The Spot whenever they’re ready to engage, reflect, or meet someone new.\u003C\u002Fp>\u003Cp>This next chapter builds on what attendees have loved, while introducing:\u003C\u002Fp>\u003Cul>\u003Cli>More ways to participate and interact\u003C\u002Fli>\u003Cli>More opportunities for spontaneous exchange\u003C\u002Fli>\u003Cli>More room for community to take shape in real time\u003C\u002Fli>\u003C\u002Ful>\u003Cp>It’s a space you can belong to throughout the entire UNBOUND experience.\u003C\u002Fp>",{"large":903,"small":904},{"lineHeight":140,"height":141},{"marginTop":143,"marginBottom":143},{"@type":129,"@version":130,"id":906,"meta":907,"component":908},"builder-121af32206ff475abe36ad7860fb5a8c",{"previousId":856},{"name":194,"options":909,"isRSC":137},{"columns":910,"space":235,"stackColumnsAt":236,"reverseColumnsWhenStacked":12},[911,922,933],{"blocks":912},[913],{"@type":129,"@version":130,"id":914,"component":915,"responsiveStyles":919},"builder-ee18dfc1e00f4c40a10b441f668ab6d0",{"name":147,"options":916,"isRSC":156},{"image":917,"backgroundSize":150,"backgroundPosition":151,"lazy":12,"fitContent":137,"aspectRatio":107,"lockAspectRatio":12,"height":211,"width":211,"altText":918},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F4fa81ecaf5914b9998e3c314c3668120","Smiling woman in orange blazer and glasses at a booth or table, engaging with visitors at what appears to be a conference or event",{"large":920,"small":921},{"position":160,"width":159,"minHeight":143,"minWidth":143,"overflow":161},{"marginTop":473,"marginBottom":473},{"blocks":923,"width":883},[924],{"@type":129,"@version":130,"id":925,"component":926,"responsiveStyles":930},"builder-32d6faa799d44398a2e4588eb7ad76c9",{"name":147,"options":927,"isRSC":156},{"image":928,"backgroundSize":150,"backgroundPosition":151,"lazy":12,"fitContent":137,"aspectRatio":107,"lockAspectRatio":12,"height":211,"width":211,"altText":929},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F46a0413c665b4582b9c6b03020336c9f","People socializing at tables in a modern restaurant or cafe with tropical wallpaper and mid-century modern furniture",{"large":931,"small":932},{"position":160,"width":159,"minHeight":143,"minWidth":143,"overflow":161},{"marginTop":473,"marginBottom":473},{"blocks":934,"width":895},[935],{"@type":129,"@version":130,"id":936,"component":937,"responsiveStyles":941},"builder-444837e2b35a432898c41c6f190008a4",{"name":147,"options":938,"isRSC":156},{"image":939,"backgroundSize":150,"backgroundPosition":151,"lazy":12,"fitContent":137,"aspectRatio":107,"lockAspectRatio":12,"height":211,"width":211,"altText":940},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F2ea40c7f7a8e48acb6a15b0b019a49c8","Three women wearing red lanyards collaborate around a table covered with colorful papers and materials at a conference or workshop event",{"large":942,"small":943},{"position":160,"width":159,"minHeight":143,"minWidth":143,"overflow":161},{"marginTop":473,"marginBottom":473},{"@type":129,"@version":130,"id":945,"component":946,"responsiveStyles":949},"builder-4b7410e6000144558dfa252c58c7c3e9",{"name":133,"options":947,"isRSC":137},{"text":948},"\u003Ch4>From Meetups to a More Dynamic Experience\u003C\u002Fh4>\u003Cp>If you’ve attended INBOUND before, you might be familiar with Meetups: scheduled networking moments designed to bring communities together around shared roles, industries, or identities.\u003C\u002Fp>\u003Cp>Those are growing alongside our new event experience.\u003C\u002Fp>\u003Cp>Meetups will now live within all three Exchanges: The Sync, The Sector, and The Spot. Each space will shift between more active, facilitated moments and more open, conversational environments, depending on the programming.\u003C\u002Fp>\u003Cp>This means you can:\u003C\u002Fp>\u003Cul>\u003Cli>Join a curated Meetup when it’s happening\u003C\u002Fli>\u003Cli>Stay and continue the dialogue after it ends\u003C\u002Fli>\u003Cli>Or drop in anytime to connect more casually\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Instead of existing as standalone sessions, Meetups are now woven into the fabric of The Exchanges, creating a flow between structured moments and open-ended ones.\u003C\u002Fp>\u003Cp>The result is networking that feels less like a schedule to follow and more like a space to be part of.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Ch4>Why Networking at UNBOUND is Evolving\u003C\u002Fh4>\u003Cp>Networking has always been core to UNBOUND. But the way people connect has changed.\u003C\u002Fp>\u003Cp>Today’s attendees aren’t looking for more calendar blocks. They’re looking for:\u003C\u002Fp>\u003Cp>Conversations that feel natural, not forced\u003C\u002Fp>\u003Cp>Communities that reflect who they are and what they do\u003C\u002Fp>\u003Cp>Spaces where they can drop in, engage, and stay as long as they want\u003C\u002Fp>\u003Cp>At the same time, UNBOUND is a global event with over 13,000 attendees. That scale is powerful but it also raises an important question: How do you make a big event feel personal?\u003C\u002Fp>\u003Cp>The Exchanges are our answer. They’re turning a large, high-energy event into a series of smaller, more meaningful community moments without losing the magic of scale.\u003C\u002Fp>",{"large":950,"small":951},{"lineHeight":140,"height":141},{"marginTop":143,"marginBottom":143},{"@type":129,"@version":130,"id":953,"component":954,"responsiveStyles":958},"builder-a9624363527244629f9e52e21203f181",{"name":147,"options":955,"isRSC":156},{"image":956,"backgroundSize":150,"backgroundPosition":151,"lazy":12,"fitContent":137,"aspectRatio":152,"lockAspectRatio":12,"height":321,"width":154,"altText":957},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fbb6b0a1afa024d6fa4cc5a90d8aca979","Four women wearing conference name badges pose together smiling at what appears to be a networking event with colorful lighting in the background",{"large":959},{"width":159,"position":160,"minHeight":143,"minWidth":143,"overflow":161,"maxWidth":960,"marginLeft":141,"marginRight":141,"marginTop":143,"marginBottom":143},"703px",{"@type":129,"@version":130,"id":962,"component":963,"responsiveStyles":966},"builder-3170bb07cb4846dab92ad5f60b7d01eb",{"name":133,"options":964,"isRSC":137},{"text":965},"\u003Ch4>Find Your People at UNBOUND 2026\u003C\u002Fh4>\u003Cp>UNBOUND is a place where ideas grow. In 2026, it’s also where connection grows: more naturally, more intentionally, and more meaningfully than ever before.\u003C\u002Fp>\u003Cp>The Exchanges are your invitation to be part of that.\u003C\u002Fp>\u003Cp>Come for the sessions. Stay for the community. Leave with your people.\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fregister?utm_source=inbound&utm_medium=blog&utm_campaign=exchanges\" rel=\"noopener noreferrer\" target=\"_blank\">Join us in Boston\u003C\u002Fa> and one of the first to experience The Exchanges.\u003C\u002Fp>",{"large":967,"small":968},{"lineHeight":140,"height":141},{"marginTop":143,"marginBottom":143},{"@type":129,"@version":130,"id":970,"component":971,"responsiveStyles":978},"builder-4eddcdc6f5c34ad7bd3f3e02afa1436c",{"name":147,"options":972,"isRSC":156},{"image":973,"backgroundSize":150,"backgroundPosition":151,"lazy":12,"fitContent":137,"aspectRatio":974,"lockAspectRatio":12,"height":975,"width":976,"altText":977},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Ff389eae9c65648e4ab4e94aa86981dea",0.083,100,1200,"Decorative red dotted horizontal 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Mark was ranked #19 in Forbes' Top 30 Social Sellers in the World. He was also awarded the 2010 Salesperson of the Year at the MIT Sales Conference.  Mark is active with a number of startups as a board of director’s member, advisory board member, and investor.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fmarkroberge\u002F","https:\u002F\u002Fwww.stage2.capital\u002F","2025-06-17T20:06:43.000Z",[1841,1752],"recm6svx7ozs8bcfa",[],{"id":1844,"slug":1845,"name":1846,"profile_image":1847,"job_title":1860,"company":1029,"featured":12,"featured_order":156,"bio":1861,"twitter_handle":156,"linkedin_page":156,"facebook_page":156,"threads_profile":156,"tiktok_channel":156,"speaker_website":1862,"last_modified_time":1863,"sessions":1864,"speaker_type":1865},"recqdzkai2d9l13de","ben-berkley","Ben Berkley",[1848],{"id":1849,"width":1014,"height":1014,"url":1850,"filename":1851,"size":1852,"type":1018,"thumbnails":1853},"attjYkTF66sKszBdq","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FBen_Berkley.png","Ben Berkley.png",1036816,{"small":1854,"large":1856,"full":1858},{"url":1855,"width":1022,"height":1022},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002Fg1BnyylORKL61LyZCdGwMA\u002F5TManv2AZvR0phQdGCKZhy5wXefjqyEAEiQF9UUok-kor32C_RuQ53NXqahNHIjieQMg8OVoz8XL2bUNpSp-hAG2UAwv0xxIrcyOtFgDqhHT011Wfl4nYR16DJ-JwZeVIfo5H4MVX-NGnSK4zhQYtw\u002FdL3-X4J-bDKf6seE788MwCpifLy2o-A9baxXQM152oU",{"url":1857,"width":1025,"height":1025},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002Fk_62XwClSoMOhrHJxa3-vA\u002FC7HdFEtuybhDXrJePh5LKgJemGzbk4JbvN6K3Es5spdt-2BMGx-83nx2FgiIN8-meb2MX1dr83LebyDcEHZgKOLjAB6zloNhOauRq7Q6asb3qiPd9oZnmDEeglQVtg-7gLW50KV8oj06jw7TN1-fjA\u002F_44vFYy9kpytabh91Af-28Y6QMO9FgQiaGolqXe8tN8",{"url":1859,"width":1014,"height":1014},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FOHwbm24L2SIUKlkCbHRjJg\u002F1xygtcjUevfaX3zEiUP02b3YfaziS_v1_7evyCUnDbNAsN9LfUYIcI1JjjOn4EdK_yz-SxJqL97ZaECv8HRfgiTYtAq3aCvTIVFFXL2u7PPckp3RxXUL4A0WXidEEpKL8KMQozotVEwLYF_0hFCBCw\u002F8x21xypvKLkA1sG2puiJcHAnqPezvj4zclYYieMAMPc","Editor in Chief, The Hustle","Ben Berkley is the editor in chief of The Hustle, a daily business newsletter keeping millions of entrepreneurs up-to-date on the day's most interesting headlines. Prior to joining HubSpot Media in 2023, he led the editorial team at The Onion, and was a founding editor of ClickHole, The Onion’s acclaimed satirical spin-off site. Ben oversees HubSpot Media's network of world-class newsletters, including Mindstream, Masters in Marketing, and The Pipeline.","thehustle.co","2025-08-26T14:13:17.000Z",[1752],[],{"id":1867,"slug":1868,"name":1869,"profile_image":1870,"job_title":1883,"company":1884,"featured":12,"featured_order":156,"bio":1885,"twitter_handle":1886,"linkedin_page":1887,"facebook_page":156,"threads_profile":156,"tiktok_channel":156,"speaker_website":1888,"last_modified_time":1889,"sessions":1890,"speaker_type":1891},"rechvt46hitwr6dgd","nathan-lands","Nathan Lands",[1871],{"id":1872,"width":1014,"height":1014,"url":1873,"filename":1874,"size":1875,"type":1018,"thumbnails":1876},"attd9CTGPXQfuS3cM","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FNathan_Lands.png","Nathan Lands.png",875558,{"small":1877,"large":1879,"full":1881},{"url":1878,"width":1022,"height":1022},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FHAa7IgZRLn60MU-UVJ-EIg\u002FCBhHMtTXHIgJWQ1uAoT8zJd8Dv4vPAAZfh27-TSSYwoXH6oN8QYmu7BI1e840CDuVdgyeVdj-FhubxjslTv-d_nQIP3LVXlAk4MM0OGICG5T9dFiHrMMOiI2zhz26hl97p_OgeHLcuqKLNl0104seQ\u002FIXWM7p55rmhgHOqAto52zjubRF_z-4QE8ztAXgfXnyI",{"url":1880,"width":1025,"height":1025},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002Fdm23fHtspt7bQTpS9f6j8w\u002FfWX5sQalv2bf9-eCsAQ9SaW2IpsXSQnIPrb2cHKTohLjwu6mQDqX5xRIhPCa_qHWWLtEpuDVinDh0hP8iBR-Hzzi72gA8C1EU66duXpFL74ro-Ky3A7ci_rUHnqKvnTraoRXVB4Jjq4LQdhCSvQYQg\u002FT6nDnShk_lOire7fBbqbpLPQKRZihJYecLf7WdE6z9g",{"url":1882,"width":1014,"height":1014},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FW0xZ04E-7viH72RTwi6bqQ\u002FxENZptPuYR-iiViOFyjMnnkdPNz-eWtKfWLHIMfyyPbfroOhdJ5f7yiMmbjq2XV1N13xldtECLjyga0tQCndQoQXkvYAAjxqOCOHp7zA4ZNu8PHtFqTAmfH32VW_tbGlXzZgkhmjSKrEP_Kecl8r_Q\u002F6OxE1DDJ00zHLLpJH1z9mVNNHDtC3LeK2uIzyjV3bCk","CEO","Lore.com","Nathan Lands hosts The Next Wave, HubSpot's original AI podcast, and is founder of Lore.com, now acquiring and operating hyperscale AI data centers. 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A repeat founder who built successful gaming and tech ventures across Silicon Valley and Kyoto, Nathan publishes Lore Brief, an AI business newsletter with over 40,000 readers, and advises Factory.ai and other breakout AI companies.","NathanLands","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fnathanlands\u002F","https:\u002F\u002Flore.com","2025-08-25T21:10:10.000Z",[1752],[],{"id":1727,"slug":1728,"name":1729,"profile_image":1893,"job_title":1743,"company":1744,"featured":12,"featured_order":156,"bio":1745,"twitter_handle":156,"linkedin_page":1746,"facebook_page":156,"threads_profile":156,"tiktok_channel":1747,"speaker_website":1748,"last_modified_time":1749,"sessions":1899,"speaker_type":1900},[1894],{"id":1732,"width":1014,"height":1014,"url":1733,"filename":1734,"size":1735,"type":1018,"thumbnails":1895},{"small":1896,"large":1897,"full":1898},{"url":1738,"width":1022,"height":1022},{"url":1740,"width":1025,"height":1025},{"url":1742,"width":1014,"height":1014},[1752],[],{"id":1902,"slug":1903,"name":1904,"profile_image":1905,"job_title":1918,"company":1919,"featured":12,"featured_order":156,"bio":1920,"twitter_handle":1921,"linkedin_page":1922,"facebook_page":1923,"threads_profile":156,"tiktok_channel":1924,"speaker_website":1925,"last_modified_time":1926,"sessions":1927,"speaker_type":1928},"recwri3tjufqkiksb","marina-mogilko","Marina 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Inc.","Founder of an edtech company, angel investor\nFirst creator to raise a venture round (led by Slow Ventures)\nInfluential Angel Investor (Boom Supersonic, Gheelish, JellyJelly, Navier, Cr8tr, Virtualness, Luum Lash, Sebby’s Fund, Yotta, Sunsama, Beacons.ai, GoodCash, 3DPredict, Passionfroot, Ankur’s Fund, CloudThread, Snapcourse, Davidovs, TapTap, Luma, Kick)\nCovergirl Times Monaco, L’Officiel, Los Altos Hills, Wiba Awards\nWIBA Award — the Best Influencer in Education (Cannes Film Festival 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Whether partnering with entertainment properties, influencers, or other brands, AI eliminates guesswork from partnership selection and marketing direction.\n","2025-09-04T22:00:00.000Z",[1605],[1607],[],"2025-08-25T17:47:26.000Z",[],[],[],[3104],{"id":3105,"name":3106,"type":1781},"recNc8OhJgKoXhsZf","Brand & Creative",[],[],[3110,3111],{"id":1295,"name":1296,"type":1297},{"id":3112,"name":3113,"type":1297},"reczuOC10iFMXP2vM","Culture & Community",[],[],[],[],[3119,3128,3152],{"id":3067,"slug":3068,"name":3069,"profile_image":3120,"job_title":3083,"company":3084,"featured":12,"featured_order":156,"bio":3085,"twitter_handle":156,"linkedin_page":3086,"facebook_page":156,"threads_profile":156,"tiktok_channel":156,"speaker_website":3087,"last_modified_time":3088,"sessions":3126,"speaker_type":3127},[3121],{"id":3072,"width":1673,"height":1674,"url":3073,"filename":3074,"size":3075,"type":1018,"thumbnails":3122},{"small":3123,"large":3124,"full":3125},{"url":3078,"width":1681,"height":1022},{"url":3080,"width":1025,"height":1684},{"url":3082,"width":1673,"height":1674},[3091],[],{"id":3129,"slug":3130,"name":3131,"profile_image":3132,"job_title":3145,"company":3146,"featured":12,"featured_order":156,"bio":3147,"twitter_handle":156,"linkedin_page":156,"facebook_page":156,"threads_profile":156,"tiktok_channel":156,"speaker_website":3148,"last_modified_time":3149,"sessions":3150,"speaker_type":3151},"recsztrqlertfw63x","mike-benson","Mike Benson",[3133],{"id":3134,"width":1014,"height":1014,"url":3135,"filename":3136,"size":3137,"type":1018,"thumbnails":3138},"attE2vGJOPCH7GEAx","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FMike_Benson.png","Mike Benson.png",1866241,{"small":3139,"large":3141,"full":3143},{"url":3140,"width":1022,"height":1022},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FkKloZPlBjnszl6he4cqWVA\u002FTGHnzhIU5NJOQ0Qz6jd1SLZbFzFByH6W2jeC4qbdmSMzKKfwXwqjwddNYf13XFNnNI_1TEiuBNP4LFuK51gOdZiLLMvIi1x91H7is95-ZJB2TeENBiEWYS5p6k4rTZlfAY2nNIu_HrZviFgjCtDbBw\u002FvbCya-gqBc8CvIIt3ntxpJfxTGLCzr0sinQFkqHodhc",{"url":3142,"width":1025,"height":1025},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FmHEkr7mL7osgbklE_pz30Q\u002FIsLt-EmVJxtqIdbOF7pFkT73xVfEGbnsF0DgLwzxH3IOIjvBW1ZbEld3lWhM4kD-ViNnQf1ws1w5dX_81IB9E8sldTivonmuWxX3HND3tDNEFWQbT-nRXgX4L6NsZPpmLDbkuGPRfRDSRVGaB4Blzw\u002F0DFJk2301ZKSElzf3mQTkxxjXWxSWAHuR--rhAczT60",{"url":3144,"width":1014,"height":1014},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FlIMNyJg1NQ6d4LuKz9Ih6g\u002FHBiye0LfeO5nfZrZ7ELv2aJ4vG5sAAiVwk0EzLyPUUX4Fyp86KMnGlqrc2nyJ-vo3u2U-5X5Dh9_tZY0SlOTtL1wikyzoysH3kgkam42kVbfpZFmW-YSwsNSIzthRCHhguv4aY598Iqt3cKDs19L9w\u002F9vZSezZbJtrie-OOd8cmKnnMOmwdWnnswc7ehSTTRD0","President and Chief Marketing Officer, CBS, BET and VH1","CBS","Mike Benson, President and CMO, CBS since 2019, leads CBS marketing across broadcast, streaming and CBS-produced content for Paramount+. 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Learn sustainable creative leadership through intentional personal development. Build a \"sovereign practice\" where fulfillment and profit align. 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Find out in this session drawn from the work of scaling Agent.ai through rapid growth with a very small team. 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Synthesia CEO Victor Riparbelli explores how AI will reshape video as profoundly as social media reshaped content consumption. Over the next decade, AI won't just make video faster and cheaper—it will make it fundamentally different through hyper-tailored videos that adapt to each viewer and experiences that respond in real time, blurring lines between watching and participating. 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Event success isn't measured in headcount—it's measured in ELUs (Energy Leadership Units). Join event marketing expert Dahlia El Gazzar exploring how to create events where Eyes Light Up. Through peer dialogue and energy mapping, discover where your events create energy spikes vs. leaks. Collaborate with senior event professionals to build tactical energy boosters you can implement immediately. 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Event success isn't measured in headcount—it's measured in ELUs (Energy Leadership Units). Join event marketing expert Dahlia El Gazzar exploring how to create events where Eyes Light Up. Through peer dialogue and energy mapping, discover where your events create energy spikes vs. leaks. Collaborate with senior event professionals to build tactical energy boosters you can implement immediately. 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Come take the “What Vibe Event Marketer Are You?” quiz and find your energy match.\nLive DJ setting the tone. Exclusive swag + the coolest hats on the floor. Shiny stickers. Come for the beats, stay for the connections — this is where eventprofs at INBOUND get together. Whether you’re here to refuel your strategy, steal some inspo, or just vibe with the right crowd, we’ve got you. No boring name tags. Just bold energy.\n\n*Session reservations required this year. 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Drop the corporate speak and get real about growing your business. No PowerPoints or pitches—just authentic conversations with people who get your challenges. Share wins, laugh about failures, and make meaningful connections. Whether tackling pricing, customer success, or growth targets, you'll find your people here. 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Since then, he launched his own HubSpot consultancy, led the CRM team at Webs (Elite HubSpot partner based in the Netherlands), and currently serves as a Solutions Engineer at HubSpot. In this role, Oscar leverages his experience to develop powerful HubSpot solutions for complex business challenges.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Foscar-zamorano\u002F","2025-06-11T19:17:32.000Z",[17323],[],[],[],[1149,1150,8340],[],{"id":17383,"slug":17384,"name":17385,"profile_image":17386,"job_title":3903,"company":17399,"featured":12,"featured_order":156,"bio":17400,"twitter_handle":156,"linkedin_page":156,"facebook_page":156,"threads_profile":156,"tiktok_channel":156,"speaker_website":156,"last_modified_time":2818,"sessions":17401,"speaker_type":17438},"recxwvxazwescjs5w","edwina-dendler","Edwina Dendler",[17387],{"id":17388,"width":1014,"height":1014,"url":17389,"filename":17390,"size":17391,"type":1018,"thumbnails":17392},"attbHHQ7bh9y7gSuk","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FEdwina_Dendler.png","Edwina Dendler.png",947035,{"small":17393,"large":17395,"full":17397},{"url":17394,"width":1022,"height":1022},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002Ff6PhQgQOsGFA9k2tH8CrIg\u002FCMgqL8GqIS61aIJnPt-cGA7uPfzJ7kU9jPUhPUwWQDjE2CujgSwDDjpHYDrbHOYUqHxt-D0dDV9jrX8XV9yOkSQQnLwK0398WENkKIpxGc-w_MkA2WMC-LzG19YM4HPjtJN3OFVf1jMFeuxuIgZ-PA\u002FR2ktnjWiqPWEej3IDHrNiwh5bLDxl3kSCgXogHMG200",{"url":17396,"width":1025,"height":1025},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002F0uOdTLPUO0ufG5Fe6DjViQ\u002FAYfyOeOpVc8VrRMlaIkjIRQxHFN3IdWp-A6M0OGB7ZSjI5qWZgADPW0y0v-p5RdSGIptKZ2A_Ep3thDP2Rj3uj94SS_4sMGq3Gb7XPQTFDOcjOCM0EXS_vSF4ORCT_m4IEauYw6rX8G42cjgnyDA0Q\u002F0zHNAfOiGiK6rDyAONJ6RPTOlSwVpU2Hdid7UIpLYDk",{"url":17398,"width":1014,"height":1014},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FZa6RnU7n6xkEJJgCKBnnkg\u002FIzVStYs2NeRvzP8ONdbDbqSK7J0hahOZqRUAz9ARIlSRWGbXPEpzwW4QvKFL-ETz9qsHKknWtFt7a9mB8knWuB_Dw63xOP5A1tRl51q87f9nlDiVg2v1g7S_v0QZ4T3pvq1zdGMMPMWrNe8Utb1dyw\u002FFOLDRaN_XzdLNKmKDS82QFOGCskAZvrgrCCY9HmSgTE","Prismic","Edwina helps B2B scale-ups build marketing strategies that drive growth, and the teams that bring them to life. 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We're creating a judgment-free zone where hard lessons get the spotlight and failures become learning gold.\nWe’ll start with a roundtable—want to share? DM the host on LinkedIn—then move into small-group circles for honest conversation and shared learning, and end with an open mic of real takeaways. Come for the failures. Stay for the community. Leave with fresh perspective.\n*Session reservations required this year. 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EJ Cho, CEO of Tofu, reveals why shallow context leads to hallucinated output and how unified platforms create the data architecture that makes AI agents actually work. 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Through a blend of data analysis and human insight, he’s helped scale to 45M+ monthly sessions, grow the content library to more than 3M photos and videos, while strengthening integration with Canva’s 225M+ monthly users.  A curious problem solver at heart, Enrique breaks down complex business challenges into actionable strategies that drive value across the entire user journey.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fenriquehoyos\u002F","2025-07-22T15:57:12.000Z",[18397],{"id":18398,"year":1035,"unique_id":18399,"title":18400,"description":18401,"start_date_and_time":2825,"end_date_and_time":18402,"level":18403,"skill_level":1255,"location":18404,"livestream":12,"livestream_link":156,"livestream_order":156,"featured":12,"featured_order":156,"related_sessions":18405,"last_modified_time":18406,"registration":137,"session_reservations":137,"reservations_required":137,"registrationCapacityEnable":137,"registrationCapacity":6214,"attachments":18407,"attachments_name":18428,"attachments_thumbnails":1283,"also_sponsors":18429,"session_type":18430,"session_marketing":18431,"session_sales":18433,"session_customer_success":18434,"session_culture_trends":18436,"session_gtm_data_systems":18437,"session_revops":18439,"session_hubspot_products":18440,"session_networking":18441,"speakers":18442,"sponsors":18452,"locations":18453,"grid_row_span":177,"grid_row_start":332,"display_date":18454},"recfd0armcnutzy7k","1673791","Beyond Acquisition: Turning Users Into Lifelong Customers","Acquiring customers is only half of the battle — driving early product stickiness is where compounding growth happens.  Discover how to blend quantitative and qualitative data to design experiences that stick: define your value proposition, identify your ”aha moment,” and design an onboarding experience that turns new users into successful customers.  We’ll walk through a real life case study on how Pexels rebuilt their creator (customer) onboarding to grow their community to 300K+ and unlock 3M+ pieces of content. From high-level strategy, to practical tips you can implement immediately.","2025-09-03T19:15:00.000Z",[6209],[6211],[],"2025-09-09T23:28:28.000Z",[18408,18418],{"id":18409,"width":156,"height":156,"url":18410,"filename":18411,"size":18412,"type":1055,"thumbnails":18413},"atts73yUjHBeBsmBs","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fsession-attachments\u002FED5_D1_01_Enrique_Hoyos_Beyond_Acquisition_Turning_Users_Into_Lifelong_Customers_Presentation.pdf","ED5_D1_01_Enrique_Hoyos_Beyond_Acquisition_Turning_Users_Into_Lifelong_Customers_Presentation.pdf",14730378,{"small":18414,"large":18416},{"url":18415,"width":1059,"height":1022},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002F0y8RE6rJJzqj-PP91KlUsg\u002FzPJJNrKB6ZwjBomwBcHlLKT3KdJLalmgZv6bJ9BwkH47GbD_U-7Z2xMHNx66yJMaKAVDJnJuXLy2LUWXgcx21dSf9YqBJxhjE_fVI7z9x5XYmEjsA5nZBw6V9uW3ozl7fYHn6MIFhymUSxyqh3hq-A\u002FnS6Q1aEJ5plkFdW4XijPKtDYo6BY4qxcunarkdDAyAU",{"url":18417,"width":1062,"height":1025},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002F9k7JODJrgfI0N8wfwDGw5g\u002FweQWImE_Fg0QQM35PYNftaABJSae64ipI_K8uW10dg96y9FaY8ZcI9M9H0fAfI9kKCRYUtNbUG-kgYiU2eP7QW3FCcf7BjLhyDy_mDEgyOgkMgxcA-YU3G3Di_n5uh1nnKFILzWlwELvbAdeC3xoUA\u002FB_RB5hfBz1j98jDpQVSiowFIeao5GGgiPsjZS0U0Csg",{"id":18419,"width":156,"height":156,"url":18420,"filename":18421,"size":18422,"type":1055,"thumbnails":18423},"attLuJ0Ue8UTxTPlj","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fsession-attachments\u002FINBOUND_2025_-_ED5_-_Beyond_Acquisition_-_Turning_Users_Into_Lifelong_Customers.pdf","INBOUND_2025 - ED5 - Beyond Acquisition - Turning Users Into Lifelong Customers.pdf",710900,{"small":18424,"large":18426},{"url":18425,"width":1059,"height":1022},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FUYWeUk7_qPfwcZFDfc3ezA\u002FkwS_MzYxaFN7boex2s4YienKtYQJTyswk054CC4uXO0OUecFzHbrvdPZc28ITnbvGaoYyRCUYl55b8jbzTK1VKBXIhhuRcX_VnF_eiu9xPRlZqaqNm4Bo3GzdOVaAbAIYmgP-OM5ek90r82txZJx7w\u002FppaBdNL4rUFuUrYmso0pG8qVj8TUXSjTKCdIi4Vc-gg",{"url":18427,"width":1062,"height":1025},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FGMO66qaamQELjfBAedrUJw\u002Fn-NBEB6c3ddwZksMc2b6AeULq3TqqDFhKOZh4pxXnERbo3XzI2MjtSxZm0ZQ7WMr6FwuxuJquvIEQW6xHkckUOCNzuHIRF0IdcrDCbiCnKVzIxf07xAgfe_aUnA1LP--JDQA_E3rigcOyD5u0RfjhQ\u002FTZg9jLtFH-J2MHDBDrg9OsT7sWEUWwMdz8fCI-WI974","Beyond Acquisition: Turning Users Into Lifelong Customers, AI Recaps",[],[],[18432],{"id":4377,"name":4378,"type":1781},[],[18435],{"id":1290,"name":1291,"type":1292},[],[18438],{"id":8202,"name":8203,"type":1074},[],[],[],[18443],{"id":18375,"slug":18376,"name":18377,"profile_image":18444,"job_title":18391,"company":18392,"featured":12,"featured_order":156,"bio":18393,"twitter_handle":156,"linkedin_page":18394,"facebook_page":156,"threads_profile":156,"tiktok_channel":156,"speaker_website":156,"last_modified_time":18395,"sessions":18450,"speaker_type":18451},[18445],{"id":18380,"width":1014,"height":1014,"url":18381,"filename":18382,"size":18383,"type":1018,"thumbnails":18446},{"small":18447,"large":18448,"full":18449},{"url":18386,"width":1022,"height":1022},{"url":18388,"width":1025,"height":1025},{"url":18390,"width":1014,"height":1014},[18398],[],[],[],[1149,1150,2144],[],{"id":18457,"slug":18458,"name":18459,"profile_image":18460,"job_title":10651,"company":18473,"featured":12,"featured_order":156,"bio":18474,"twitter_handle":156,"linkedin_page":18475,"facebook_page":156,"threads_profile":156,"tiktok_channel":156,"speaker_website":18476,"last_modified_time":18477,"sessions":18478,"speaker_type":18582},"recvsomsshn7jgpov","eric-m-bailey","Eric M. Bailey",[18461],{"id":18462,"width":1014,"height":1014,"url":18463,"filename":18464,"size":18465,"type":1018,"thumbnails":18466},"attfKeDjz2j0XS0Ug","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FEric_M._Bailey.png","Eric M. Bailey.png",1142216,{"small":18467,"large":18469,"full":18471},{"url":18468,"width":1022,"height":1022},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FtjjKnSWFul30E9I6nlBE_g\u002F0nhNYUSlEYr7YAkuY6ehR0k1Qtl9f9uyQPvY4ZtIgz5jFO5tQGLfTTgQ43Yy6RP7vgISTOwMItLodN-WAEVJyx4zgiOuQxTmXO_npw6Xwnwd1NqHBXkujTSOPdOHFvtJpYO4roSlhh0e9Ptl2y5oqg\u002FjOMXI_B5FMV_03cWKHDwDpAldGrh3yIa5GeAoyF8rmY",{"url":18470,"width":1025,"height":1025},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FUVEc9-JQgmyA3QGiwpVSAw\u002Fi6QCAnsV_e-rpRvsbq9HokK9wvy2GsPgpgtIzDWwMgYoGSQWshE6mYpglGJ90CQF1vjDuGIldFwaggCefqm8gJwCfAATrp5r6lgoXXMY7BQVti97w2_q82oN_flLhDj5c4KAtpyecBBbUZs43zbzeg\u002FYAED-768dFEAAY6Q4YI_gpBQElCVVAcsZq-Fw3ok6hE",{"url":18472,"width":1014,"height":1014},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002Ff-Ewo3vJWSkb0lk87ZgsIw\u002F5VReR_c-J1-VUVEMaGj2afBbR38no6xmW4WvHZ3C72q_Qkc-AlhpTohgbW4LrF0mDduAqC0ESWLnpUCfPvRP2my86drxLGDAE_55qJi8qSHcrMSnOgKtnLOpUwWPARd0UMTndG89yNSDQrPMRWKXng\u002FhOtjIi8jmM9SE4bu5U6rSRR5pBKIsHa-QMPKzYPW3-A","Bailey Innovation Group","Eric M. Bailey is the bestselling author and president of Bailey Strategic Innovation Group, one of the fastest-growing human communication consulting firms in the United States. Eric has a unique set of life experiences that includes earning a Master’s Degree in Leadership and Organizational Development from Saint Louis University, helping NFL Pro-Bowler Larry Fitzgerald pet a rhinoceros, doing barrel rolls in an F-16, and chatting with LL Cool J on the campus of Harvard University. Eric believes that no matter what life throws at you theres either a lesson to be learned or a story to be told. 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today.",[3809],[3811],[],"2025-09-09T23:17:18.000Z",[19499,19509],{"id":19500,"width":156,"height":156,"url":19501,"filename":19502,"size":19503,"type":1055,"thumbnails":19504},"attgtwukWsQKtZiyD","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fsession-attachments\u002FDD1_D3_02_Evan_Hamilton_Will_Cady_ENCORE_What_Comes_After_Content_Marketing_Presentation.pptx.pdf","DD1_D3_02_Evan_Hamilton_Will_Cady_ENCORE_What_Comes_After_Content_Marketing_Presentation.pptx.pdf",10229855,{"small":19505,"large":19507},{"url":19506,"width":1059,"height":1022},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775073600000\u002FS3q9VLDD41do9_n0V2LNeQ\u002FxvMStqwYa13mfBYofhP7WGwfMb65XoEtXCN5QPxGvgbkDK7ZaMtcyv1SCqdk945NEj2UyrziYngi3tjYtTlONGaACFUzfhCK0SKYfKx37xx1L113_LMSLAA7DNYNMQo4mAsN5j2gn0VX5hi6kj5jkg\u002FKVCfSMYJcMCrGbtfCD1DaklxiYuWkOYjNIM8anVA60o",{"url":19508,"width":1062,"height":1025},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775073600000\u002F6fwzLo2ynaEFMi-XuKDNdQ\u002FM2TJPHST3H_Q_EascsfVYF7QpnJuGNA2PMlu8D3T6m6yVcbQfkyenpy8tpscKdtAJCwXqcsCsXygmEHbLjTtmByEfTvrGEmserZKbrQ_JNXBT-XuaPXYpBfeXEP684MpoL_aGILiJoyTfheKhUFNYg\u002FOHosiuPfY3rB2ykjN8yqk0WWkbcbhq3m7kBNxxAo78g",{"id":19510,"width":156,"height":156,"url":19511,"filename":19512,"size":19513,"type":1055,"thumbnails":19514},"attnEVhBq8aZ0eLSr","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fsession-attachments\u002FINBOUND_2025_-_DD1_-_ENCORE_-_What_Comes_After_Content_Marketing.pdf","INBOUND_2025 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A marketing professional for over 15 years, Mark has worked across B2B and B2C, both in-house and agency-side. He has been using HubSpot for 13 years and has spoken at HubSpot’s GROW London 2022 and INBOUND 2023 events.  Mark is a member of HubSpot’s Customer Advisory Board, contributing insights and learning from the community. 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This session is for anyone who’s ever doubted their data or 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