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For more information, check out our \u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Flegal.hubspot.com\u002Fprivacy-policy?hubs_content=www.hubspot.com\u002F&hubs_content-cta=Privacy%20Policy&_gl=1*atai5b*_ga*NjU0NzI3ODUwLjE2OTc1NTYxODA.*_ga_LXTM6CQ0XK*MTcxMDk0OTkyNi4zMy4xLjE3MTA5NDk5MjcuNTkuMC4w\" rel=\"noopener noreferrer\" target=\"_blank\" style=\"font-size: 14px;\">privacy policy\u003C\u002Fa>\u003Cspan style=\"font-size: 14px;\"> and UNBOUND \u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Flegal.hubspot.com\u002Funbound-2026\" rel=\"noopener noreferrer\" target=\"_blank\" style=\"font-size: 14px;\">terms and conditions\u003C\u002Fa>\u003Cspan style=\"font-size: 14px;\">.\u003C\u002Fspan>\u003C\u002Fp>","Subscribe",{"folders":93,"createdDate":94,"id":95,"name":96,"modelId":97,"published":98,"meta":99,"query":101,"data":107,"variations":179,"firstPublished":180,"previewUrl":181,"testRatio":142,"screenshot":182,"createdBy":183,"lastUpdatedBy":184,"lastUpdated":185,"rev":186},[],1709069584435,"c2b9894ea80c4304ade3c040bfec8b18","What Your Customer Messages Miss (And How to Fix Them)","86667eddacea4729bf216765f5f9e5cd","published",{"kind":31,"lastPreviewUrl":100,"hasLinks":12},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fwhat-your-customer-messages-miss?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditCode%2CeditDesigns%2Cadmin%2CeditLayouts%2CeditLayers%2CeditContentPriority&builder.user.role.name=Admin&builder.user.role.id=admin&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=c2b9894ea80c4304ade3c040bfec8b18&builder.overrides.c2b9894ea80c4304ade3c040bfec8b18=c2b9894ea80c4304ade3c040bfec8b18",[102],{"@type":103,"property":104,"operator":105,"value":106},"@builder.io\u002Fcore:Query","urlPath","is","\u002Fblog\u002Fwhat-your-customer-messages-miss",{"tags":108,"description":112,"environment":113,"title":96,"imageAltText":114,"excerpt":115,"datePublished":116,"category":117,"image":118,"themeId":12,"author":119,"blocks":122,"url":106,"state":172},[109,110,111],"Featured","Marketing","Thought Leadership","Nancy Harhut shares how marketers can use human behavior triggers to form a deeper, more empathetic understanding of their customers.","Production","A headshot of the author.","Uncover the power of behavioral science in marketing and how tapping into instinctive human responses can revolutionize your customer messaging and engagement strategies.",1708318800000,"Inbound","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fbbe8cc3ea1cc4b01a4bdccd59fefd9ac",{"@type":29,"id":120,"model":121},"2a6eb448844c44f7a2931d7955e62343","author",[123,136,143,150,159],{"@type":124,"@version":125,"id":126,"component":127,"responsiveStyles":132},"@builder.io\u002Fsdk:Element",2,"builder-4e46bce04224496c9b535880dd398a00",{"name":128,"options":129},"Text",{"text":130,"blockIndex":131},"\u003Cp>By Nancy Harhut, Chief Creative Officer at \u003Ca href=\"https:\u002F\u002Fwww.hbtmktg.com\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">HBT Marketing\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Cem>This blog post is part of the \u003C\u002Fem>\u003Cstrong>\u003Cem>INBOUND Speaker Insights\u003C\u002Fem>\u003C\u002Fstrong>\u003Cem> series: where industry leaders share their expertise, actionable tips, and innovative strategies for success in sales, marketing, leadership, and more. \u003C\u002Fem>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>Do you make these marketing mistakes?\u003C\u002Fp>\u003Cul>\u003Cli>Your message includes everything you want prospects to know about you\u003C\u002Fli>\u003Cli>You stick to the facts, providing a logical argument to act now\u003C\u002Fli>\u003Cli>You focus on why people should choose you, versus why they do not\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>If you follow these practices, you’re not alone. But you may be surprised to hear them referred to as mistakes. And at face value, they’re not bad practices.\u003C\u002Fp>\u003Cp>However, they overlook a key driver of human behavior: \u003Cstrong>People often don’t make logical, well-thought-out decisions.\u003C\u002Fstrong> Instead, they rely on decision-making shortcuts—automatic, reflexive, hardwired behaviors that help them navigate life while exerting as little mental energy as possible.\u003C\u002Fp>\u003Cp>As a result, they frequently make decisions imperfectly. Rather than weighing the appropriate information in rational ways, they are influenced by factors they’re not consciously aware of.\u003C\u002Fp>\u003Cp>They’re less concerned with what you want them to know, and instead gravitate to what they want to hear. They prioritize feelings over facts. And they fail to choose you not because your product or service isn’t good, but because the path of least resistance leads them elsewhere.\u003C\u002Fp>",0,{"large":133},{"lineHeight":134,"height":135},"normal","auto",{"@type":124,"@version":125,"id":137,"component":138},"builder-1d8a15ce6be6433f977f4b15e72d7462",{"name":139,"options":140},"Blog Quote",{"quote":141,"blockIndex":142},"But there’s good news for marketers. Once you discover the decision-making shortcuts people rely on, you can use them to prompt the actions you seek. ",1,{"@type":124,"@version":125,"id":144,"component":145,"responsiveStyles":148},"builder-40b6478dd1054a628c6c42f5f719e0b1",{"name":128,"options":146},{"text":147,"blockIndex":125},"\u003Cp>To trigger these hardwired behaviors, marketers must demonstrate a deeper understanding of their customers. You need to get out of your own head and into theirs, thinking about their needs, their situations, and most importantly, their decision-making shortcuts.\u003C\u002Fp>\u003Cp>Fortunately, behavioral science offers numerous tactics to trigger those shortcuts. I cover 25 of them in my book, \u003Cem>Using Behavioral Science in Marketing, Drive Customer Action and Loyalty By Prompting Instinctive Responses\u003C\u002Fem>.\u003C\u002Fp>\u003Cp>The following are merely a few that, properly applied, automatically increase the likelihood people engage with and respond to your marketing messages. By working with the human brain, you make it easier for people to absorb and respond to your content.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Ch5>EMOTION\u003C\u002Fh5>\u003Cp>\u003Cstrong>Behavioral scientists have proven that people make decisions for emotional reasons, and then later justify those decisions with rational reasons.\u003C\u002Fstrong> That means the most effective marketing messages contain both emotional and rational selling points.\u003C\u002Fp>\u003Cp>HubSpot research shows that emotion-driven subject lines get 47% higher open rates. Even \u003Ca href=\"https:\u002F\u002Fbusiness.linkedin.com\u002Fmarketing-solutions\u002Fb2b-institute\" rel=\"noopener noreferrer\" target=\"_blank\">The B2B Institute\u003C\u002Fa> finds strategies that appeal to emotion are 7 times more effective at driving sales, profits, and revenue. This means that whatever you are marketing—including boring, practical, and professional products—benefits from adding emotion to your content.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Ch5>AVAILABILITY BIAS\u003C\u002Fh5>\u003Cp>\u003Cstrong>People will judge the likelihood of an event happening based on how easily they recall a similar occurrence\u003C\u002Fstrong>. If people readily recall a relevant example, they believe it’s more likely to happen again. That’s why sales of flood insurance increase after a flood. It’s top-of-mind, and people think it will probably reoccur.\u003C\u002Fp>\u003Cp>So, before you ask someone to buy, first get them to recall a time in the past when if they’d had your product, it would have come in handy. Or get them to imagine benefiting from it in the future. Set the stage for the need, and then provide the appropriate details.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Ch5>AUTONOMY BIAS\u003C\u002Fh5>\u003Cp>\u003Cstrong>Your customers and prospects have a deep-seated desire to exert some control over themselves and their environments\u003C\u002Fstrong>. Behavioral scientists refer to this as Autonomy Bias. People don’t like to feel forced to do things. That’s why it’s smart for marketers to offer choices. By definition, choices mean you have control.\u003C\u002Fp>\u003Cp>Research from Tulane University finds that having a second option nearly quadruples purchase intent. With one option, your prospects have no context or comparison. But with two options, the question goes from “Do I want this or not?” to “Which of these do I want?”\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>The above are just some of the human behavior triggers marketers can use to demonstrate a deeper, more empathetic understanding of their customers. The key is to use what science has proven about human behavior to influence it.\u003C\u002Fp>\u003Cp>\u003Cem>Nancy Harhut is the Chief Creative Officer at HBT Marketing, where she blends best practices with behavioral science to increase results for her clients’ campaigns. She is also the author of the award-winning book, “Using Behavioral Science in Marketing.” Contact her at \u003C\u002Fem>\u003Ca href=\"https:\u002F\u002Fwww.hbtmktg.com\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cem>HBTmktg.com\u003C\u002Fem>\u003C\u002Fa>\u003Cem>.\u003C\u002Fem>\u003C\u002Fp>",{"large":149},{"lineHeight":134,"height":135},{"@type":124,"@version":125,"id":151,"component":152},"builder-28ed1735c4504369b7076d6af0c92c77",{"name":153,"options":154},"Hubspot Form Embed",{"headline":89,"subHead":155,"embedScript":156,"excludeDecoration":157,"forceWhite":157,"blockIndex":158},"\u003Cp>Want access to more content like this? Subscribe to our email list below for first dibs all things INBOUND:\u003C\u002Fp>","\u003Cscript charset=\"utf-8\" type=\"text\u002Fjavascript\" src=\"\u002F\u002Fjs.hsforms.net\u002Fforms\u002Fembed\u002Fv2.js\">\u003C\u002Fscript> \u003Cscript>   hbspt.forms.create({     region: \"na1\",     portalId: \"146726\",     formId: \"94e51ee4-5911-41f2-9da9-8a67f179fcaf\"   }); 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Schmaltz",[195],{"id":196,"width":197,"height":197,"url":198,"filename":199,"size":200,"type":201,"thumbnails":202},"att8fHNVJ4U7rX9NI",1000,"https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FAaron_Schmaltz.png","Aaron Schmaltz.png",881678,"image\u002Fpng",{"small":203,"large":206,"full":209},{"url":204,"width":205,"height":205},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002F_w_ugvI9zoyyJVWrellLlA\u002FIS4cgzk02pHnPr2LU2gxsTtHqMBpvtonp_9THsk9T3MR_8EeLq42vY3kuuhdV9sS-r-MWcaEtJ-8Lpxb6IX6QOBkT33qZQvoKhUGuUoumR7hy_iFHBggyBMPJN-gYhUdE6d7T7baT8LNdu0Fmswvhw\u002FUuxEgE7g-pgiYemMgJgOSxlToA6VtA8A75aGyINoTXE",36,{"url":207,"width":208,"height":208},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FWoXb1Snk8VVIwNkzSWTQ3w\u002FWcMaHxL0sAmc6janPicyyHPwcuN_HdmhHt8I74Tt2CxEjY6aQeTEBIShkiwGFSWiFyaCoFkrM_6QEuxbBpbhfUg1FEMBAmv8dFtrJuH73pW9BgR6C01CQxmPFE748rR5pRy9j543VJaidtxmvbMdhA\u002FiQDELqLjvENKFno_rdu5EtzqgCNT60I58ydZKUsMYNk",512,{"url":210,"width":197,"height":197},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002F5F2duuTbcn7vTTQ5T9ixdQ\u002FiJD4zh8FZ1nd3BygbAO-1w3swUgG5JHJxufGcBXZlqhYdt5N55YrfiUVtKNIYdbXVwZ3pu2j9X8_ByrsOkX3tW-0AzIStQyPmgxIoFPLrq-2mmCV9ok47ea5fjtMGIib_UxRg5tI0mANxVZH3xecjg\u002Fly_8rA2nE6nSbPFboll9M5Yp8NoFW7nFVlZMiMmtOWE","Senior Inbound Professor","HubSpot",null,"Aaron Schmaltz is a Senior Inbound Professor at HubSpot. His passion for education began with his Mom (a middle school orchestra teacher), and has been refined through his years in onboarding, private training, and customer success. Aaron also spent time in real estate, cybersecurity, and hospitality, and it’s been incredible to witness firsthand how HubSpot can help grow your business across industries. 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Hear firsthand how investors are evaluating startups with AI-driven sales efficiency and what metrics matter most in this new landscape.\n","2025-09-03T22:30:00.000Z","2025-09-03T23:00:00.000Z",[792],"Hall F (Level 0)",[794],"recn0hi5r4eKw3oQl","https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=8IaQBFrrW-c",[],"2025-09-29T20:08:00.000Z",[],[],[],[],[803],{"id":804,"name":805,"type":806},"recYlH7p6aBkr7kCZ","Sales Tactics, Tech, & Strategy","Session Sales",[],[809,810],{"id":480,"name":481,"type":482},{"id":811,"name":812,"type":482},"recgHMgsdZuu78VkL","Trends",[],[],[],[],[818,827,853,883],{"id":762,"slug":763,"name":764,"profile_image":819,"job_title":778,"company":212,"featured":12,"featured_order":213,"bio":779,"twitter_handle":213,"linkedin_page":780,"facebook_page":213,"threads_profile":213,"tiktok_channel":213,"speaker_website":781,"last_modified_time":782,"sessions":825,"speaker_type":826},[820],{"id":767,"width":197,"height":197,"url":768,"filename":769,"size":770,"type":201,"thumbnails":821},{"small":822,"large":823,"full":824},{"url":773,"width":205,"height":205},{"url":775,"width":208,"height":208},{"url":777,"width":197,"height":197},[785],[],{"id":828,"slug":829,"name":830,"profile_image":831,"job_title":844,"company":845,"featured":12,"featured_order":213,"bio":846,"twitter_handle":847,"linkedin_page":848,"facebook_page":213,"threads_profile":213,"tiktok_channel":213,"speaker_website":849,"last_modified_time":850,"sessions":851,"speaker_type":852},"reckwmzukmcyeqhg7","jennifer-li","Jennifer Li",[832],{"id":833,"width":197,"height":197,"url":834,"filename":835,"size":836,"type":201,"thumbnails":837},"attZlY5IdikkpTPyX","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FJennifer_Li.png","Jennifer Li.png",803650,{"small":838,"large":840,"full":842},{"url":839,"width":205,"height":205},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FTY-qPO8exH1NrbqIRWIC8Q\u002FcFZVitqbViTDGD1XJpsHwkcpiHH0ppLvJVOoANdczOCu-YtkaSeIUHHybg9TC7KXRLrcZ-dCuGCFtb4b1iAzKxWJJX7Ii6PS-abWfhefLK-M6MNQu67E_nZSg92U3AXTwJU_i9aQS2AtQeM7S64yMg\u002F6A4yHgh4Ya__g4oMapby8Bswp3NcPHxj_ClchSVb2iI",{"url":841,"width":208,"height":208},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FbGsLyMcRkbwbd52dX8rTEg\u002FEdw0JQbWdEruw0yC6HcahAFSzx_TXP_XxFqTG3__Kj0bFpeofyikTeW3NvEHeYQXEW4sQN33xCi0O1uCApBlLI-iNGL6YPoVIl5oxIlRBI-wKG7l2qpbh5zprPO8QyHPnj7bvyXsyMNri0UC8FtXrg\u002FFFrFMqhvrrgG3Y41Ogy5eXFHXOWALMcz1M-G6s_v_to",{"url":843,"width":197,"height":197},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FiWhsEzxvtb0nUl7NYEGBKA\u002FF9KitYkKMW9pUjxo1UREHIhSbaCRK3xebvVHEWDZiVP0k0PGWI3JozhtF5lDGHrJYp5onGB3X_IS-wLHDX6XwsEU7tF24of7NG2PydcPqt2qJHxb7sPaV2Dx7BqvAYvhMoH2IAeZFoaJ3r30dnSw-w\u002FzkhdhLCF9ompkYf4aq6dnykkOza-Ra547z4ACdHofFc","General Partner","Andreessen Horowitz","Jennifer Li is a General Partner at a16z, and is focused on enterprise and infrastructure investments in data systems, developer tools, and AI. She’s passionate about open source and loves products that abstract complex problems to a simple interface. She’s on the boards of ElevenLabs, Ideogram, Mintlify, Mux, Pylon, Rasa, and Stacker and is a board observer at dbt Labs, Fal.ai, Fivetran, Motherduck, NX, Upstash, and Vantage. Prior to joining a16z in 2018, Jennifer led product at Solvvy (acquired by Zoom) and led self-service and analytics products at AppDynamics (acquired by Cisco for $3.7B).","@JenniferHli","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fjenniferhli\u002F","www.a16z.com","2025-07-08T14:59:22.000Z",[785],[],{"id":854,"slug":855,"name":856,"profile_image":857,"job_title":874,"company":875,"featured":12,"featured_order":213,"bio":876,"twitter_handle":877,"linkedin_page":878,"facebook_page":213,"threads_profile":213,"tiktok_channel":213,"speaker_website":879,"last_modified_time":880,"sessions":881,"speaker_type":882},"recg5mnlwfi1pjsjs","josh-coyne","Josh Coyne",[858],{"id":859,"width":860,"height":861,"url":862,"filename":863,"size":864,"type":201,"thumbnails":865},"attgOjccvwLyyUfBH",720,900,"https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FJosh_Coyne.png","Josh Coyne.png",910834,{"small":866,"large":869,"full":872},{"url":867,"width":868,"height":205},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FTREEydhleJfV--GUr4LzIA\u002Ff9fXWr46-ad-z1VGwM0aRq7nrkP5gUc89Bxlim-PruED71tk5xLZ4fKHiGbSjY8rDoOU-Zm6dEqwiN6atKaXH0U2ZXxQEFnIBp1OISnH8UVLVl3i6HlgIPMUGGt-TRJv0wagrtl64RJ_2LNkmZAUxA\u002FRW0woYgYGGHyug-EdVzfWZPBdJDbFz_tZDb8eK-7a70",29,{"url":870,"width":208,"height":871},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FI-wGkRa9Nrxw1s_9eqAC1w\u002Fl-Q7c1qNc-2AoNUsJrogUrfSzZd-0dmsG_U0NO1VjzGmB5kQ1svnD-iJry5Oh0OFJCrQ-F2MwJ8ZsBl23a2krvKTE86wBSi2IumzMGk_RYwDZ8p3HXG7j--32LNjSgUGwH-HK6hddEqpVXbQB3YxvQ\u002FDfH0rru-nvNhuTDHo25yd2cYHu7o9pWMcwZdbRFnz4E",640,{"url":873,"width":860,"height":861},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FE2O9OPLtd0VhEgSY5Tid_Q\u002FzXTiXh9i2XgCp5aNkvJJA6xgGBM-z6y5H4sbgZUqnK7-xfMScfI3aNKFp98UAcMi_E6WtKnx4DoYYkXN67Xa557960_B_Bl3mT0xeSeIKUwJVHIdg0WgVdSTFZw8eRYr9RU0KPCiTALqBR5iJyXSSw\u002FXMM8-wtMtWvb-FVdxN-bvwL4M20UIQVhRwrKyc1rbYg","Partner","Kleiner Perkins","Josh Coyne joined Kleiner Perkins in 2017 and focuses on partnering with the next generation of enterprise software and financial services founders. Josh has invested in companies including Figma, Loom, Moveworks, Rippling, Stord, Synthesia, and UiPath. Prior to joining Kleiner Perkins, Josh was at Qatalyst Partners, where he helped advise on multi-billion dollar acquisitions, leveraged buyouts, and financings across a variety of technology sectors. Originally from Cleveland, Josh graduated summa cum laude from Boston College with a degree in Computer Science and Finance.","josh_coyne","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fjoshuacoyne","https:\u002F\u002Fwww.kleinerperkins.com\u002F","2025-06-10T19:46:52.000Z",[785],[],{"id":884,"slug":885,"name":886,"profile_image":887,"job_title":900,"company":901,"featured":12,"featured_order":213,"bio":902,"twitter_handle":213,"linkedin_page":213,"facebook_page":213,"threads_profile":213,"tiktok_channel":213,"speaker_website":903,"last_modified_time":904,"sessions":905,"speaker_type":906},"reczt9mym5zu878py","sonya-huang","Sonya Huang ",[888],{"id":889,"width":197,"height":197,"url":890,"filename":891,"size":892,"type":201,"thumbnails":893},"attSvG01vwYvDMtnr","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FSonya_Huang.png","Sonya Huang.png",1389646,{"small":894,"large":896,"full":898},{"url":895,"width":205,"height":205},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FcGm4qY1SeXIYGKUT0dt1Dw\u002FuuAicEV5NKtrE937x46vSWENjWEWaOwFy3jQMs7gysgQG5GgZDU7w56t_XfKFGtG1kK-qaPZD6aQy3wJIM8XG2MHp9joPcowbnJgLv6lO1irtHCP4LJB_Vfx_Va6m61GIjOhJU-W9h04xPNSLrmXwQ\u002FVK-pSrYN-Jpb6kYtLIhQ5xI4dSKdiggymKRkcQ4sGmI",{"url":897,"width":208,"height":208},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FMJ1i9MuwUr7BO8efStu8bw\u002FLbrQ1jkqEKMKEoxQJT51Qb9JsLOLDPpTCZRix8YN_tf6MPvpMengKCzvO6v7T_OK01GniE0z8I_KBNOYiIYAqCLnXAQb1xyTQrCSS_CXAERiDQwdG6vcLLWCRlgyfdOZ5snDfIHetdn29A6EQFFmmg\u002FKzhEYtAujPw_bgFJ2ekKYFy3WPcaJt8LVB8nKxLSY60",{"url":899,"width":197,"height":197},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FGQ-GsmOT7oxn2Ke4dVU6hg\u002F7R_clprobvz1T1QCmFhjjDf4BW8YIipuiWVkzaLG2wCsShTZF-V_r2_prmTxjosbBljC1YwxqH3jVxYXY3adefJ0hU5xq67Htgq__naw0Zi9Z91I324uKH6sIzFtpX-tNp5f3iB0d2GHLY4aEoCWXg\u002F38xBqJEh7M3AwfdBcTpydQoZ88iq45jpVY3m_KblTMs","Partner ","Sequoia Capital","Sonya Huang is a Partner at Sequoia with a focus on AI and data\u002Finfrastructure investing. She led or co-led Sequoia's investments in companies including OpenAI, Hugging Face, Langchain, Mercury, Streamlit, Glean, and Gong. Prior to joining Sequoia in 2018, Sonya worked at TPG Capital and Goldman Sachs. Sonya received an AB in Economics summa cum laude from Princeton University.","https:\u002F\u002Fwww.sequoiacap.com\u002Fpeople\u002Fsonya-huang\u002F","2025-07-17T15:36:06.000Z",[785],[],[],[],28,[334,335,911],"3:30pm - 4:00pm PT",[],{"id":914,"slug":915,"name":916,"profile_image":917,"job_title":930,"company":931,"featured":12,"featured_order":213,"bio":932,"twitter_handle":213,"linkedin_page":933,"facebook_page":213,"threads_profile":213,"tiktok_channel":934,"speaker_website":935,"last_modified_time":936,"sessions":937,"speaker_type":1242},"recqsprk0udmoz8co","adam-harder","Adam Harder",[918],{"id":919,"width":197,"height":197,"url":920,"filename":921,"size":922,"type":201,"thumbnails":923},"attytfvXioe361bWE","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FAdam_Harder.png","Adam Harder.png",2281023,{"small":924,"large":926,"full":928},{"url":925,"width":205,"height":205},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002F7HuEAI0WfMtvuCLL2Rxbuw\u002F64zsRyjp872Uhpp0mJAkjAMPFi2rmPQugF7ggs--fZ_SfL7ukBkkcJ7npW5pS6iDEOKlPl2bJN5O2AzSXLc7QV8W2J30UpOzsJn92wohiQ1F1V9KVXW5u-5fUSSAGhfhyuNIALLxAvCqO2vqzNk8JA\u002F1J2kFqfVLpcioRnwvwFlm9qCpNAn59b9I9MrE0dbssE",{"url":927,"width":208,"height":208},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FROugm6YhkSIak6kemI0r-w\u002FnvIjJPXJRA0gZVBnr_6hh_6z5pkLj8I4EOCuSubCv_Q0OJ_N2uSNidKQpk8vcfoe7IvRfgDgDlfQzptbEslIQsm-eVBqeur8yKDUHcfOehcUuiJtZvzRN3WTZspGvFxqvudJXXlpBxbYwSUJzmfhOQ\u002FXp521LHEF0cQi2KBTfr3tLHDSSTPkHGHCVskthYZwY0",{"url":929,"width":197,"height":197},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FfDdfU5iU976ilZWaLBu-Fw\u002FKJ-1WZDjke5lYh87nbwWNcLql3m-doW9FWU5uLw1sulcwmsKyFYXxs5-fnnPYXNXMTqg1k_48PR2Rlkahu_WMAiimDbgF_vXC3wgbkFTycLq6db1F9T0FB9X_OdZNusDHRNbwVWvxnpfsIyWiVndMw\u002FtEQYMfxpe2zAVUepekMK2flNTFJXnmYCM4D--EOdUb4","CEO & Co-Founder","InPress","Adam Harder is the founder and CEO of InPress, the first social news app that uses engagement with vetted journalism to match people for dating, friendship, and conversation. A former active duty U.S. Air Force broadcast journalist and Telly Award–winning producer, Adam holds degrees from Kent State, Syracuse University’s Newhouse School, and Georgetown University. He founded InPress to make factual journalism more engaging and profitable than misinformation, ensuring truth wins the competition for attention.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fadam-harder\u002F","https:\u002F\u002Fwww.tiktok.com\u002F@inpresssocial","www.inpress.app","2025-08-25T21:10:12.000Z",[938],{"id":939,"year":219,"unique_id":940,"title":941,"description":942,"start_date_and_time":943,"end_date_and_time":944,"level":945,"skill_level":440,"location":947,"livestream":12,"livestream_link":213,"livestream_order":213,"featured":12,"featured_order":213,"related_sessions":949,"last_modified_time":950,"registration":12,"session_reservations":12,"reservations_required":12,"registrationCapacityEnable":12,"registrationCapacity":213,"attachments":951,"attachments_name":941,"attachments_thumbnails":247,"also_sponsors":962,"session_type":963,"session_marketing":964,"session_sales":969,"session_customer_success":970,"session_culture_trends":971,"session_gtm_data_systems":974,"session_revops":975,"session_hubspot_products":976,"session_networking":977,"speakers":978,"sponsors":1236,"locations":1237,"grid_row_span":331,"grid_row_start":909,"display_date":1238},"reccssitthynazgey","1690474","The Next Big AIdea","Watch AI startup founders compete for $50K in the first-ever AI pitch competition presented by HubSpot for Startups and HubSpot Media. Five finalists will present their innovative solutions live, judged by HubSpot Media creators and industry experts. 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Mark is active with a number of startups as a board of director’s member, advisory board member, and investor.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fmarkroberge\u002F","https:\u002F\u002Fwww.stage2.capital\u002F","2025-06-17T20:06:43.000Z",[1028,939],"recm6svx7ozs8bcfa",[],{"id":1031,"slug":1032,"name":1033,"profile_image":1034,"job_title":1047,"company":212,"featured":12,"featured_order":213,"bio":1048,"twitter_handle":213,"linkedin_page":213,"facebook_page":213,"threads_profile":213,"tiktok_channel":213,"speaker_website":1049,"last_modified_time":1050,"sessions":1051,"speaker_type":1052},"recqdzkai2d9l13de","ben-berkley","Ben Berkley",[1035],{"id":1036,"width":197,"height":197,"url":1037,"filename":1038,"size":1039,"type":201,"thumbnails":1040},"attjYkTF66sKszBdq","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FBen_Berkley.png","Ben Berkley.png",1036816,{"small":1041,"large":1043,"full":1045},{"url":1042,"width":205,"height":205},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002Fg1BnyylORKL61LyZCdGwMA\u002F5TManv2AZvR0phQdGCKZhy5wXefjqyEAEiQF9UUok-kor32C_RuQ53NXqahNHIjieQMg8OVoz8XL2bUNpSp-hAG2UAwv0xxIrcyOtFgDqhHT011Wfl4nYR16DJ-JwZeVIfo5H4MVX-NGnSK4zhQYtw\u002FdL3-X4J-bDKf6seE788MwCpifLy2o-A9baxXQM152oU",{"url":1044,"width":208,"height":208},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002Fk_62XwClSoMOhrHJxa3-vA\u002FC7HdFEtuybhDXrJePh5LKgJemGzbk4JbvN6K3Es5spdt-2BMGx-83nx2FgiIN8-meb2MX1dr83LebyDcEHZgKOLjAB6zloNhOauRq7Q6asb3qiPd9oZnmDEeglQVtg-7gLW50KV8oj06jw7TN1-fjA\u002F_44vFYy9kpytabh91Af-28Y6QMO9FgQiaGolqXe8tN8",{"url":1046,"width":197,"height":197},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FOHwbm24L2SIUKlkCbHRjJg\u002F1xygtcjUevfaX3zEiUP02b3YfaziS_v1_7evyCUnDbNAsN9LfUYIcI1JjjOn4EdK_yz-SxJqL97ZaECv8HRfgiTYtAq3aCvTIVFFXL2u7PPckp3RxXUL4A0WXidEEpKL8KMQozotVEwLYF_0hFCBCw\u002F8x21xypvKLkA1sG2puiJcHAnqPezvj4zclYYieMAMPc","Editor in Chief, The Hustle","Ben Berkley is the editor in chief of The Hustle, a daily business newsletter keeping millions of entrepreneurs up-to-date on the day's most interesting headlines. Prior to joining HubSpot Media in 2023, he led the editorial team at The Onion, and was a founding editor of ClickHole, The Onion’s acclaimed satirical spin-off site. 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But what if the clues were hiding in plain sight? Join CBS CMO Mike Benson, Mutual Markets CEO Alan Gould, and actor Morris Chestnut (Dr. Watson on CBS's \"Watson\") as they reveal how an innovative spirit and AI can help transform brand partnerships across every industry. Whether partnering with entertainment properties, influencers, or other brands, AI eliminates guesswork from partnership selection and marketing direction.\n","2025-09-04T22:00:00.000Z",[792],[794],[],"2025-08-25T17:47:26.000Z",[],[],[],[2293],{"id":2294,"name":2295,"type":968},"recNc8OhJgKoXhsZf","Brand & Creative",[],[],[2299,2300],{"id":480,"name":481,"type":482},{"id":2301,"name":2302,"type":482},"reczuOC10iFMXP2vM","Culture & Community",[],[],[],[],[2308,2317,2341],{"id":2256,"slug":2257,"name":2258,"profile_image":2309,"job_title":2272,"company":2273,"featured":12,"featured_order":213,"bio":2274,"twitter_handle":213,"linkedin_page":2275,"facebook_page":213,"threads_profile":213,"tiktok_channel":213,"speaker_website":2276,"last_modified_time":2277,"sessions":2315,"speaker_type":2316},[2310],{"id":2261,"width":860,"height":861,"url":2262,"filename":2263,"size":2264,"type":201,"thumbnails":2311},{"small":2312,"large":2313,"full":2314},{"url":2267,"width":868,"height":205},{"url":2269,"width":208,"height":871},{"url":2271,"width":860,"height":861},[2280],[],{"id":2318,"slug":2319,"name":2320,"profile_image":2321,"job_title":2334,"company":2335,"featured":12,"featured_order":213,"bio":2336,"twitter_handle":213,"linkedin_page":213,"facebook_page":213,"threads_profile":213,"tiktok_channel":213,"speaker_website":2337,"last_modified_time":2338,"sessions":2339,"speaker_type":2340},"recsztrqlertfw63x","mike-benson","Mike Benson",[2322],{"id":2323,"width":197,"height":197,"url":2324,"filename":2325,"size":2326,"type":201,"thumbnails":2327},"attE2vGJOPCH7GEAx","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FMike_Benson.png","Mike Benson.png",1866241,{"small":2328,"large":2330,"full":2332},{"url":2329,"width":205,"height":205},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FkKloZPlBjnszl6he4cqWVA\u002FTGHnzhIU5NJOQ0Qz6jd1SLZbFzFByH6W2jeC4qbdmSMzKKfwXwqjwddNYf13XFNnNI_1TEiuBNP4LFuK51gOdZiLLMvIi1x91H7is95-ZJB2TeENBiEWYS5p6k4rTZlfAY2nNIu_HrZviFgjCtDbBw\u002FvbCya-gqBc8CvIIt3ntxpJfxTGLCzr0sinQFkqHodhc",{"url":2331,"width":208,"height":208},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FmHEkr7mL7osgbklE_pz30Q\u002FIsLt-EmVJxtqIdbOF7pFkT73xVfEGbnsF0DgLwzxH3IOIjvBW1ZbEld3lWhM4kD-ViNnQf1ws1w5dX_81IB9E8sldTivonmuWxX3HND3tDNEFWQbT-nRXgX4L6NsZPpmLDbkuGPRfRDSRVGaB4Blzw\u002F0DFJk2301ZKSElzf3mQTkxxjXWxSWAHuR--rhAczT60",{"url":2333,"width":197,"height":197},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FlIMNyJg1NQ6d4LuKz9Ih6g\u002FHBiye0LfeO5nfZrZ7ELv2aJ4vG5sAAiVwk0EzLyPUUX4Fyp86KMnGlqrc2nyJ-vo3u2U-5X5Dh9_tZY0SlOTtL1wikyzoysH3kgkam42kVbfpZFmW-YSwsNSIzthRCHhguv4aY598Iqt3cKDs19L9w\u002F9vZSezZbJtrie-OOd8cmKnnMOmwdWnnswc7ehSTTRD0","President and Chief Marketing Officer, CBS, BET and VH1","CBS","Mike Benson, President and CMO, CBS since 2019, leads CBS marketing across broadcast, streaming and CBS-produced content for Paramount+. His strategies drive growth for CBS Entertainment, News & Stations, Sports, Studios, Media Ventures, See it Now Studios and BET Studios, and he collaborates across Paramount Global for cross-company marketing. He launched hits like MATLOCK, TRACKER, GHOSTS and others, and boosted programs like 60 MINUTES, SURVIVOR, THE PRICE IS RIGHT, NFL ON CBS and Star Trek. Formerly, he held leadership roles at Amazon Studios, Time Warner and The Walt Disney Company.","www.cbs.com","2025-08-22T14:45:22.000Z",[2280],[],{"id":2342,"slug":2343,"name":2344,"profile_image":2345,"job_title":2358,"company":2359,"featured":12,"featured_order":213,"bio":2360,"twitter_handle":213,"linkedin_page":213,"facebook_page":213,"threads_profile":213,"tiktok_channel":213,"speaker_website":213,"last_modified_time":2361,"sessions":2362,"speaker_type":2363},"recuphoxtgxqgjnc5","morris-chestnut","Morris Chestnut",[2346],{"id":2347,"width":197,"height":197,"url":2348,"filename":2349,"size":2350,"type":201,"thumbnails":2351},"attGkJOueoRKQiLUn","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FMorris_Chestnut.png","Morris Chestnut.png",1118385,{"small":2352,"large":2354,"full":2356},{"url":2353,"width":205,"height":205},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FSc-6dz6rWVhzoFelnMKT_Q\u002FaEs3r2vsoQJsO1Ghncd2rg9WOClJSUi3jW9q0R4My1_0XhVkXuigjkiMlSjp9ZWlMeXieGMBQS08lHfKplX5ZA7--VgVlUe2JHXld5kWWXqmoig5TT8zITqqlnrwl31qoue2hqE7Wjcld3Tn0AgJFA\u002FSSHRY1zj0_DdND89QTGzTJ6PM0qATLBc4Dpg1DS1Uek",{"url":2355,"width":208,"height":208},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FJIP7kdEURddnTNEWmsAQrQ\u002FQJbDom7OBwFq3yt3DNQLI8hur8OjEN7fBHILyKMVA5lSckVWJAUeriMQmu1dzzyd0iGP1GWl4FReFRCAaky4jQd0w_2B41Xt9Vje4HcH1lSBrH8J2vIyyhrRKoEEkWZKLN93qXRTeQuBA4Ko_Qe2PA\u002FfHBnfYdckLMJJIbPaptgqL3JEVe8wOdAWaCVxS23Je0",{"url":2357,"width":197,"height":197},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002Fz5A0EGqQdc9kAedMhmK3og\u002Fv95Hs5U39VmWjwTKyENgVpuFJlHQXgEx2Np9WLT6CV_3e-vck4-Qm1JNyHCB6EETBUlNZpoPt4Ckun0aVh5zEvh2HPlobwnkDtmP3OuDsxTU9TpNGnpb7c9sP55TfuuVo8QMd1OUSG4szlTqpRNWhw\u002FuzLlKRAspmAYWPaUpi-WnztOPQ6ollIKJbB_izdJpV0","Actor and Executive Producer","CBS' Watson","Morris Chestnut, a two-time NAACP award-winning actor and producer, has enjoyed tremendous success for over three decades. He received a Hollywood Walk of Fame star in 2022. Currently, Chestnut leads CBS drama WATSON in its second season as star and executive producer. In 2023, he won his second NAACP Image Award for Outstanding Lead Actor for Peacock's \"The Best Man: The Final Chapters.\" His TV credits include NURSE JACKIE, American Horror Story, Rosewood, The Resident, and Goliath. Film credits include Boyz n the Hood.","2025-08-27T16:15:35.000Z",[2280],[],[],[],26,[1239,1240,2368],"3:00pm - 3:30pm PT",[],{"id":2371,"slug":2372,"name":2373,"profile_image":2374,"job_title":2387,"company":212,"featured":12,"featured_order":213,"bio":2388,"twitter_handle":213,"linkedin_page":2389,"facebook_page":213,"threads_profile":213,"tiktok_channel":213,"speaker_website":2390,"last_modified_time":2391,"sessions":2392,"speaker_type":2482},"recho4ugv3oewnxaw","alanah-joseph","Alanah Joseph",[2375],{"id":2376,"width":197,"height":197,"url":2377,"filename":2378,"size":2379,"type":201,"thumbnails":2380},"attSbqng6kzqKYSTb","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FAlanah_Joseph.png","Alanah Joseph.png",522676,{"small":2381,"large":2383,"full":2385},{"url":2382,"width":205,"height":205},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002F1IPflCbXHN-xbBvygByYbQ\u002Foooyshi2tMdDZQG_ZtSRV_XehRUMOcR-ZOUvwAR7JjLDyXSaBTJkoctSFniNKiZP0YLcMEtC6XAEAsJgOhgqjWoYwaRNdsr0j8616RMGFxOJ_h49SElwg4qEJrOPsxwSXXtSbviOw4RuJpV1TDLd5w\u002F1VtImfb-p6Y_5Ias54OGiuL8AWRa40rdx3-k-965joA",{"url":2384,"width":208,"height":208},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FRQzbPlnwKcKbagUfNnlSnA\u002FLu9kg3PwvrAP8YJRt5Fckl_xEWZrklEJEK60n7aJ4I5BppH-bUT22WlcJXQV-3R8bFVVABPa_ojSicaJ7MMX1n1byeYJN3kpj1hJeEMmDDj3Ms2T8pqgcHs8dL94OgiOwc4atHRZM1HOU542P4afZg\u002FFO6ijgYUY4Cdh_xDvwW2Pfh0W6-u8ySTiCo5MGXIrz4",{"url":2386,"width":197,"height":197},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FPzPDNfwaG-SFaA20I9LCiQ\u002FVOHbUFPb653-kA6ue8Bys5vjPxNA6p1dSeg4V6ihTi5ThiE4_FLqjvEC7VOJEd4LhpRh2kx32vfK-yvNrFn2qTbKZ7k1rBo7TzrZ1B1AyJwMYNibX5yNLpEHLnIB4PirZM4rzSQNt8rMhu4RTvEzbQ\u002FnooJJ2QV6MyPdIoIBmfkAClpXzri3iFzdJyzbOnk-uE","Head of Creator Partnerships","Alanah Joseph serves as Head of Creator Partnerships at HubSpot, where she leads a dynamic team responsible for driving the company's influencer marketing initiatives. 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Learn sustainable creative leadership through intentional personal development. Build a \"sovereign practice\" where fulfillment and profit align. Master energy-based systems, regenerative routines, and authentic presence for lasting success.","2025-09-03T19:30:00.000Z","2025-09-03T20:15:00.000Z",[1884],[1886],[],"2025-09-09T23:30:41.000Z",[2405,2415],{"id":2406,"width":213,"height":213,"url":2407,"filename":2408,"size":2409,"type":239,"thumbnails":2410},"att3BfMmJGpQdrLCo","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fsession-attachments\u002FED2_D1_02_Lorraine_K_Lee_Alanah_Joseph_Beating_Burnout_Use_Personal_Growth_to_Drive_Success_Presentation.pptx.pdf","ED2_D1_02_Lorraine_K_Lee_Alanah_Joseph_Beating_Burnout_Use_Personal_Growth_to_Drive_Success_Presentation.pptx.pdf",1193602,{"small":2411,"large":2413},{"url":2412,"width":243,"height":205},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FmBhTI9sWnKgamdAcw9zbtg\u002F0Sw_GUzQtkBXjN3bh4P43QOpT8KaBs5PKO2ZtD1pUrhD__VJ8VHQcr4m5NLMxv_UQLDRf2pOoylSGjGjf78JoSPR-YOw87pLB7nMyzvrCghSiIlQdqECumar8AIZS9gFT8KE5C5CZE8VZuWnDTWZug\u002FDFZL9s3duBKmEjfKz6egxutF42KaGZrad4pIsptGV9A",{"url":2414,"width":246,"height":208},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FgQ8VKgzlpfq8DfYw6mDZuA\u002FpQ_P3x01vffzt3DmUsZ1NL7_qv_27yVmxb2GoXR8lkbbMfguH74NsNP-Jv02nukW0jYs5cdJ-V9bQmtNbSVFwwgtRTz43FsoM3Za6AVLBazvwgALulhTtDDWNJuuTYjam8Fx3cDKunVoHCanhcjlvw\u002FTHaQUeLf2z1c1wtSq-anlGxIcJUwfWRS6NJCqQ2Xa5Y",{"id":2416,"width":213,"height":213,"url":2417,"filename":2418,"size":2419,"type":239,"thumbnails":2420},"attN4eJNXQnKsO6mr","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fsession-attachments\u002FINBOUND_2025_-_ED2_-_Beating_Burnout_-_Use_Personal_Growth_to_Drive_Success.pdf","INBOUND_2025 - ED2 - Beating Burnout - Use Personal Growth to Drive Success.pdf",796535,{"small":2421,"large":2423},{"url":2422,"width":243,"height":205},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FUFPpaKovguLHqfrac9utZw\u002FGsZJCTuKZ-ifLV8wBQSFkR-lqIKKkkHtlNUt2DREl8jLd-T5XPL34mJAXEjw77DwNDox95aGIEqcobus_2OrktLDwrTKS65agjoayRi6Vvzkfp6TYli2HTvKk015QzIMlQ8X8lGlPnl_rslBC2lXHQ\u002FEUGqkvaur69LQWw5NhrxwYwGSgH33HN47zKqtOKsftc",{"url":2424,"width":246,"height":208},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FodTpRjtDum3sDu_fQSKjLQ\u002FCJ1fUkqsLXjSeUVebkl6Ym76f6WG_TyUYd0BJSOvWwyPBKtwgfaTomh1rbNNrk9sfMemVOuNE9ZArxptgsiOeVDzg3IkvvKnTTQXzldR-6a-sXuOUmAgQz5EVNeWk0_FCk4pfNCgHJhQtsvxVY-61Q\u002FRj_SZ0JmDKoeB388_MwvoXsjJyMqnpOew5FrSKTSXw0","Beating Burnout: Use Personal Growth to Drive Success, AI Recaps",[],[],[2429],{"id":2294,"name":2295,"type":968},[],[],[2433,2434],{"id":2301,"name":2302,"type":482},{"id":2435,"name":2436,"type":482},"recdRxKlAmRux8eq3","Coaching & Mentorship",[],[],[],[],[2442,2451],{"id":2371,"slug":2372,"name":2373,"profile_image":2443,"job_title":2387,"company":212,"featured":12,"featured_order":213,"bio":2388,"twitter_handle":213,"linkedin_page":2389,"facebook_page":213,"threads_profile":213,"tiktok_channel":213,"speaker_website":2390,"last_modified_time":2391,"sessions":2449,"speaker_type":2450},[2444],{"id":2376,"width":197,"height":197,"url":2377,"filename":2378,"size":2379,"type":201,"thumbnails":2445},{"small":2446,"large":2447,"full":2448},{"url":2382,"width":205,"height":205},{"url":2384,"width":208,"height":208},{"url":2386,"width":197,"height":197},[2394],[],{"id":2452,"slug":2453,"name":2454,"profile_image":2455,"job_title":2468,"company":2469,"featured":12,"featured_order":213,"bio":2470,"twitter_handle":2471,"linkedin_page":2472,"facebook_page":213,"threads_profile":213,"tiktok_channel":213,"speaker_website":2473,"last_modified_time":2474,"sessions":2475,"speaker_type":2476},"rec8ektgug2yhbl9w","lorraine-k-lee","Lorraine K. 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In this hands-on lab, you'll write, test, and refine prompts that deliver marketing gold instead of generic fluff. Through interactive exercises using both HubSpot's AI tools and external platforms, you'll learn about and practice iterative prompting methods to refine outputs until they're publication-ready, ensuring your work is always slick, never slop. Bring your laptop and real marketing challenges—leave with the skills and techniques to consistently create AI prompts that think like your best marketing strategist rather than just a content machine.","2025-09-03T21:15:00.000Z",[1483],[1485],[],"2025-09-09T23:25:58.000Z",[13868],{"id":13869,"width":213,"height":213,"url":13870,"filename":13871,"size":13872,"type":239,"thumbnails":13873},"attGHb4L0355aOtfH","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fsession-attachments\u002FAL2_D1_02_Crystal_King_Luis_Azuaje_Lab_AI_Prompting_for_Marketing_Excellence_Presentation.pdf","AL2_D1_02_Crystal_King_Luis_Azuaje_Lab_AI_Prompting_for_Marketing_Excellence_Presentation.pdf",2150606,{"small":13874,"large":13876},{"url":13875,"width":243,"height":205},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FXrXnSRhxeMhOLCYyYbmmGA\u002FAbdvgoFte0CCY0VJJZcw25ELjEVMn3NUrKlPygmJ-Xm6fx34D0YWcDYROBWQPKKg87cy2SolqBeX6orLOntyDE21L7_RK_VN9NSsEUXPt9nx_tMY3wr99_JT4ZBOKoQGLKul7vqtdUuYDe06Hx4_tg\u002FB9mGC3iUnyxxejYQpyoB2NaAGSxUHwYgrSToIcEMohk",{"url":13877,"width":246,"height":208},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FbvIZajB3G0Umgilyt5Wwig\u002FfUoI1PP9jzzEZLPW0K2Cjd9KxZyOYMyheMFcVLAMC65mXSHY21VWx6IgG4xrHE61l845q-JxQdGy5gLuqhB8O2dc1Y0BH0o3FCypwSupL7jOfTskXq8EGfjv2tktUIPhz-boRRuXA2XsiK30g6pesQ\u002FRoFWyXw1T8WuJ9vX_tNGV-8qtWinS-ZIaKZRlsTj5uI",[],[],[13881],{"id":1430,"name":1431,"type":968},[],[],[13885],{"id":480,"name":481,"type":482},[],[],[13889],{"id":1315,"name":1316,"type":268},[],[13892,13902],{"id":13835,"slug":13836,"name":13837,"profile_image":13893,"job_title":288,"company":212,"featured":12,"featured_order":213,"bio":13851,"twitter_handle":213,"linkedin_page":13852,"facebook_page":213,"threads_profile":13853,"tiktok_channel":213,"speaker_website":13854,"last_modified_time":13855,"sessions":13899,"speaker_type":13901},[13894],{"id":13840,"width":197,"height":197,"url":13841,"filename":13842,"size":13843,"type":201,"thumbnails":13895},{"small":13896,"large":13897,"full":13898},{"url":13846,"width":205,"height":205},{"url":13848,"width":208,"height":208},{"url":13850,"width":197,"height":197},[13858,13900],"rec1sygeqp0yx6id5",[],{"id":13903,"slug":13904,"name":13905,"profile_image":13906,"job_title":533,"company":212,"featured":12,"featured_order":213,"bio":13919,"twitter_handle":213,"linkedin_page":213,"facebook_page":213,"threads_profile":213,"tiktok_channel":213,"speaker_website":213,"last_modified_time":13920,"sessions":13921,"speaker_type":13922},"recrmqni5qnimsfmv","luis-azuaje","Luis Azuaje",[13907],{"id":13908,"width":860,"height":861,"url":13909,"filename":13910,"size":13911,"type":201,"thumbnails":13912},"attr330Gwmhg0bjYK","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FLuis_Azuaje.png","Luis Azuaje.png",713327,{"small":13913,"large":13915,"full":13917},{"url":13914,"width":868,"height":205},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002Fj6OXiNaRdMGdZ-AJf0qibA\u002F6eMDseXcPu-YrWWF-eJM0qkekJ9n0baJSRS7svxFuKZto7MQ_yY5rjbsvz3kAuyDWn4rrORTsu2UTLU2iNionc0PmV4F-ULpkueJuwm1Q9CYlvf0NtD6-JH-KkIxBcBwb3YJfNoiolRwgIxg-6tqIw\u002FaG0I1BLFrjmJ3PLt-V3u2MLAaz49ufb-x8hxwoPDBt8",{"url":13916,"width":208,"height":871},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FahDSWjL8fQSisvZE4u8agg\u002FCZmA3q0rnBFfcSe3repgeAC5-TLran4RlAaJhOiIl-TlGqV3OAgTmJ_kQRkfXM-8kiJRZ5pmpw1hHrqCUi5jlbaS2RDwJifrJQq3LRzcHqKrryFNyHLgPNVPvfFwDcYLyipjTezHre4ARgSuZqQa6w\u002FNYS8nNrRJggNPLQQvHJ_oBJqaQQ6MsJW6EmpLY8UvVg",{"url":13918,"width":860,"height":861},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002Fk0qcEV_CSqM-Loj2wy-6yg\u002FFoXW5jRWx6sZSBQAyc36Qtr2zKlCuW4J2J1R4CFsRYV_RsK0V3vaPYEzKqrZvotMn7kyi3gbMxGj4tUuyaYZyCS58IDD9hIG-ESWo7vFZBo2_es8R_GI3fmGMt0dbaZ_Zr-Rg_UWlY53WU8T7AXtQw\u002FV30Hm_KrAmCLx3G3f_pPAFh8dEXDK-uwlBZVyyHEaUY","Luis is an Inbound Professor at HubSpot Academy, located in Colombia. 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Come take the “What Vibe Event Marketer Are You?” quiz and find your energy match.\nLive DJ setting the tone. Exclusive swag + the coolest hats on the floor. Shiny stickers. Come for the beats, stay for the connections — this is where eventprofs at INBOUND get together. Whether you’re here to refuel your strategy, steal some inspo, or just vibe with the right crowd, we’ve got you. No boring name tags. Just bold energy.\n\n*Session reservations required this year. 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In this panel, Jayde Powell talks with social leads from top agencies to reveal how iconic social moments come to life. Hear about the wins, pivots, and fast moves it takes to keep up with culture. They’ll also dive into how agency teams are evolving—through staffing, training, and tools—to support today’s always-on social world. 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Learn how the fastest growing GTM teams use first and third-party signals to identify target customer segments and run personalized campaigns that convert. You'll learn how to automate your segmentation, identify which signals drive results, determine the right tech stack for your company stage, and build an end-to-end multi-channel campaign together using signals.",[2016],[2018],[],"2025-09-09T23:44:15.000Z",[16737,16747],{"id":16738,"width":213,"height":213,"url":16739,"filename":16740,"size":16741,"type":239,"thumbnails":16742},"atto8wtu5yRCFLogf","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fsession-attachments\u002FDD6_D2_01_EJ_Cho_Kevin_White_Ventures_Signal_to_Revenue_Personalized_Campaigns_That_Convert_Presentation.pptx.pdf","DD6_D2_01_EJ_Cho_Kevin_White_Ventures_Signal_to_Revenue_Personalized_Campaigns_That_Convert_Presentation.pptx.pdf",8483697,{"small":16743,"large":16745},{"url":16744,"width":243,"height":205},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775073600000\u002FVC3UL3yEs5WpLZFOJkz4wQ\u002Fig62wHAiY2urbimzg0C5fF6DvixTMEJmXezkgzHfxlQmIUAIl6L0XPZxy6gWlwynYkO86GA4bJSpm5TKsEOf2Ib57UrBcJqRXSS8TFEmkCYoqJAsovy2tbUOKR1PGfZMQcyD46y_xhsHm5mrZ6tDKA\u002Fs4xQ_sOz-ewFK5JeRZsvvyh0UATmN3MixhA5mIFUTa8",{"url":16746,"width":246,"height":208},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775073600000\u002F691LH74qqKhH7ORA8JIL4Q\u002FP8UG88jC0YmwjgTzvV3Ri3gsf4Po0HWo3Rc3KiFWBE3CwSLr-4XVWlIohFGvwSMUhOM26GFhu2gDLBoxArOyfHxDyyM-syNPwVTLagtzhGMefJ5dvVuBduNM7DJSlYrd-dydLJw0PLZdzeyI7iTfrA\u002FBdOdqdmWl7oUbycX75FDQvw1ngP5KycvKJroVhIMDUM",{"id":16748,"width":213,"height":213,"url":16749,"filename":16750,"size":16751,"type":239,"thumbnails":16752},"attyHKEW8I1y0M8Ha","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fsession-attachments\u002FINBOUND_2025_-_DD6_-_Signal_to_Revenue_-_Personalized_Campaigns_That_Convert.pdf","INBOUND_2025 - 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Fmr @segment @retool . 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Through a blend of data analysis and human insight, he’s helped scale to 45M+ monthly sessions, grow the content library to more than 3M photos and videos, while strengthening integration with Canva’s 225M+ monthly users.  A curious problem solver at heart, Enrique breaks down complex business challenges into actionable strategies that drive value across the entire user journey.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fenriquehoyos\u002F","2025-07-22T15:57:12.000Z",[17593],{"id":17594,"year":219,"unique_id":17595,"title":17596,"description":17597,"start_date_and_time":2014,"end_date_and_time":17598,"level":17599,"skill_level":440,"location":17600,"livestream":12,"livestream_link":213,"livestream_order":213,"featured":12,"featured_order":213,"related_sessions":17601,"last_modified_time":17602,"registration":157,"session_reservations":157,"reservations_required":157,"registrationCapacityEnable":157,"registrationCapacity":5407,"attachments":17603,"attachments_name":17624,"attachments_thumbnails":468,"also_sponsors":17625,"session_type":17626,"session_marketing":17627,"session_sales":17629,"session_customer_success":17630,"session_culture_trends":17632,"session_gtm_data_systems":17633,"session_revops":17635,"session_hubspot_products":17636,"session_networking":17637,"speakers":17638,"sponsors":17648,"locations":17649,"grid_row_span":158,"grid_row_start":1330,"display_date":17650},"recfd0armcnutzy7k","1673791","Beyond Acquisition: Turning Users Into Lifelong Customers","Acquiring customers is only half of the battle — driving early product stickiness is where compounding growth happens.  Discover how to blend quantitative and qualitative data to design experiences that stick: define your value proposition, identify your ”aha moment,” and design an onboarding experience that turns new users into successful customers.  We’ll walk through a real life case study on how Pexels rebuilt their creator (customer) onboarding to grow their community to 300K+ and unlock 3M+ pieces of content. From high-level strategy, to practical tips you can implement immediately.","2025-09-03T19:15:00.000Z",[5402],[5404],[],"2025-09-09T23:28:28.000Z",[17604,17614],{"id":17605,"width":213,"height":213,"url":17606,"filename":17607,"size":17608,"type":239,"thumbnails":17609},"atts73yUjHBeBsmBs","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fsession-attachments\u002FED5_D1_01_Enrique_Hoyos_Beyond_Acquisition_Turning_Users_Into_Lifelong_Customers_Presentation.pdf","ED5_D1_01_Enrique_Hoyos_Beyond_Acquisition_Turning_Users_Into_Lifelong_Customers_Presentation.pdf",14730378,{"small":17610,"large":17612},{"url":17611,"width":243,"height":205},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002F0y8RE6rJJzqj-PP91KlUsg\u002FzPJJNrKB6ZwjBomwBcHlLKT3KdJLalmgZv6bJ9BwkH47GbD_U-7Z2xMHNx66yJMaKAVDJnJuXLy2LUWXgcx21dSf9YqBJxhjE_fVI7z9x5XYmEjsA5nZBw6V9uW3ozl7fYHn6MIFhymUSxyqh3hq-A\u002FnS6Q1aEJ5plkFdW4XijPKtDYo6BY4qxcunarkdDAyAU",{"url":17613,"width":246,"height":208},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002F9k7JODJrgfI0N8wfwDGw5g\u002FweQWImE_Fg0QQM35PYNftaABJSae64ipI_K8uW10dg96y9FaY8ZcI9M9H0fAfI9kKCRYUtNbUG-kgYiU2eP7QW3FCcf7BjLhyDy_mDEgyOgkMgxcA-YU3G3Di_n5uh1nnKFILzWlwELvbAdeC3xoUA\u002FB_RB5hfBz1j98jDpQVSiowFIeao5GGgiPsjZS0U0Csg",{"id":17615,"width":213,"height":213,"url":17616,"filename":17617,"size":17618,"type":239,"thumbnails":17619},"attLuJ0Ue8UTxTPlj","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fsession-attachments\u002FINBOUND_2025_-_ED5_-_Beyond_Acquisition_-_Turning_Users_Into_Lifelong_Customers.pdf","INBOUND_2025 - ED5 - Beyond Acquisition - Turning Users Into Lifelong Customers.pdf",710900,{"small":17620,"large":17622},{"url":17621,"width":243,"height":205},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FUYWeUk7_qPfwcZFDfc3ezA\u002FkwS_MzYxaFN7boex2s4YienKtYQJTyswk054CC4uXO0OUecFzHbrvdPZc28ITnbvGaoYyRCUYl55b8jbzTK1VKBXIhhuRcX_VnF_eiu9xPRlZqaqNm4Bo3GzdOVaAbAIYmgP-OM5ek90r82txZJx7w\u002FppaBdNL4rUFuUrYmso0pG8qVj8TUXSjTKCdIi4Vc-gg",{"url":17623,"width":246,"height":208},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FGMO66qaamQELjfBAedrUJw\u002Fn-NBEB6c3ddwZksMc2b6AeULq3TqqDFhKOZh4pxXnERbo3XzI2MjtSxZm0ZQ7WMr6FwuxuJquvIEQW6xHkckUOCNzuHIRF0IdcrDCbiCnKVzIxf07xAgfe_aUnA1LP--JDQA_E3rigcOyD5u0RfjhQ\u002FTZg9jLtFH-J2MHDBDrg9OsT7sWEUWwMdz8fCI-WI974","Beyond Acquisition: Turning Users Into Lifelong Customers, AI Recaps",[],[],[17628],{"id":3568,"name":3569,"type":968},[],[17631],{"id":475,"name":476,"type":477},[],[17634],{"id":7395,"name":7396,"type":258},[],[],[],[17639],{"id":17571,"slug":17572,"name":17573,"profile_image":17640,"job_title":17587,"company":17588,"featured":12,"featured_order":213,"bio":17589,"twitter_handle":213,"linkedin_page":17590,"facebook_page":213,"threads_profile":213,"tiktok_channel":213,"speaker_website":213,"last_modified_time":17591,"sessions":17646,"speaker_type":17647},[17641],{"id":17576,"width":197,"height":197,"url":17577,"filename":17578,"size":17579,"type":201,"thumbnails":17642},{"small":17643,"large":17644,"full":17645},{"url":17582,"width":205,"height":205},{"url":17584,"width":208,"height":208},{"url":17586,"width":197,"height":197},[17594],[],[],[],[334,335,1332],[],{"id":17653,"slug":17654,"name":17655,"profile_image":17656,"job_title":9847,"company":17669,"featured":12,"featured_order":213,"bio":17670,"twitter_handle":213,"linkedin_page":17671,"facebook_page":213,"threads_profile":213,"tiktok_channel":213,"speaker_website":17672,"last_modified_time":17673,"sessions":17674,"speaker_type":17778},"recvsomsshn7jgpov","eric-m-bailey","Eric M. 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Bailey.png",1142216,{"small":17663,"large":17665,"full":17667},{"url":17664,"width":205,"height":205},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FtjjKnSWFul30E9I6nlBE_g\u002F0nhNYUSlEYr7YAkuY6ehR0k1Qtl9f9uyQPvY4ZtIgz5jFO5tQGLfTTgQ43Yy6RP7vgISTOwMItLodN-WAEVJyx4zgiOuQxTmXO_npw6Xwnwd1NqHBXkujTSOPdOHFvtJpYO4roSlhh0e9Ptl2y5oqg\u002FjOMXI_B5FMV_03cWKHDwDpAldGrh3yIa5GeAoyF8rmY",{"url":17666,"width":208,"height":208},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FUVEc9-JQgmyA3QGiwpVSAw\u002Fi6QCAnsV_e-rpRvsbq9HokK9wvy2GsPgpgtIzDWwMgYoGSQWshE6mYpglGJ90CQF1vjDuGIldFwaggCefqm8gJwCfAATrp5r6lgoXXMY7BQVti97w2_q82oN_flLhDj5c4KAtpyecBBbUZs43zbzeg\u002FYAED-768dFEAAY6Q4YI_gpBQElCVVAcsZq-Fw3ok6hE",{"url":17668,"width":197,"height":197},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002Ff-Ewo3vJWSkb0lk87ZgsIw\u002F5VReR_c-J1-VUVEMaGj2afBbR38no6xmW4WvHZ3C72q_Qkc-AlhpTohgbW4LrF0mDduAqC0ESWLnpUCfPvRP2my86drxLGDAE_55qJi8qSHcrMSnOgKtnLOpUwWPARd0UMTndG89yNSDQrPMRWKXng\u002FhOtjIi8jmM9SE4bu5U6rSRR5pBKIsHa-QMPKzYPW3-A","Bailey Innovation Group","Eric M. Bailey is the bestselling author and president of Bailey Strategic Innovation Group, one of the fastest-growing human communication consulting firms in the United States. Eric has a unique set of life experiences that includes earning a Master’s Degree in Leadership and Organizational Development from Saint Louis University, helping NFL Pro-Bowler Larry Fitzgerald pet a rhinoceros, doing barrel rolls in an F-16, and chatting with LL Cool J on the campus of Harvard University. Eric believes that no matter what life throws at you theres either a lesson to be learned or a story to be told. 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Go-To-Market","2025-08-27T16:47:09.000Z",[],[],[43041,43042,43043,43044,43045,43046,43047,43048,43049,43050,43051,43052,43053,43054,43057,43058,43059,43060,43061,43062,43063,43064,43065,43066,43067,43068,43069,43070,43071,43072,43073,43074,43077,43078,43079,43080],{"id":3033,"name":3034,"type":968},{"id":256,"name":257,"type":258},{"id":5131,"name":5132,"type":268},{"id":3677,"name":3678,"type":263},{"id":3436,"name":3437,"type":263},{"id":2294,"name":2295,"type":968},{"id":33795,"name":33796,"type":268},{"id":1315,"name":1316,"type":268},{"id":261,"name":262,"type":263},{"id":2657,"name":2658,"type":263},{"id":5442,"name":5443,"type":268},{"id":266,"name":267,"type":268},{"id":804,"name":805,"type":806},{"id":43055,"name":43056,"type":2750},"recb3YS84mqQTtWHr","Braindate",{"id":1430,"name":1431,"type":968},{"id":2435,"name":2436,"type":482},{"id":7395,"name":7396,"type":258},{"id":2742,"name":2743,"type":263},{"id":487,"name":488,"type":268},{"id":811,"name":812,"type":482},{"id":2860,"name":2861,"type":268},{"id":1925,"name":1926,"type":268},{"id":11873,"name":11874,"type":268},{"id":475,"name":476,"type":477},{"id":1920,"name":1921,"type":263},{"id":2049,"name":2050,"type":968},{"id":5122,"name":5123,"type":806},{"id":2748,"name":2749,"type":2750},{"id":3989,"name":3990,"type":258},{"id":5001,"name":5002,"type":268},{"id":480,"name":481,"type":482},{"id":43075,"name":43076,"type":268},"recuwI8RBgEiRB5Qm","Breeze Intelligence",{"id":3568,"name":3569,"type":968},{"id":966,"name":967,"type":968},{"id":366,"name":367,"type":258},{"id":2301,"name":2302,"type":482},{"lastUpdatedBy":183,"folders":43082,"data":43083,"modelId":43086,"query":43087,"published":98,"firstPublished":43088,"testRatio":142,"lastUpdated":43089,"createdDate":43090,"createdBy":183,"meta":43091,"variations":43093,"name":32348,"id":120,"rev":43094},[],{"authorName":32348,"authorImage":43084,"authorDescription":43085},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F56a8efbe431c4c83b6cffb9681398d5d","Chief Creative Officer at HBT Marketing.\n\n","b52948d65bc64d0482d64fa34376398e",[],1709069552575,1709069552585,1709069496792,{"kind":43092,"lastPreviewUrl":89},"data",{},"macj4m0zw4",[43096,43372,43616],{"createdDate":43097,"id":43098,"name":43099,"modelId":97,"published":98,"stageModifiedSincePublish":12,"query":43100,"data":43103,"variations":43362,"lastUpdated":43363,"firstPublished":43364,"previewUrl":43365,"testRatio":142,"screenshot":43366,"createdBy":183,"lastUpdatedBy":183,"folders":43367,"meta":43368,"rev":43371},1776207441783,"a324c3b62d7644ad908e427243aebfd1","What Your UNBOUND 2026 Merch Pick Says About You ",[43101],{"@type":103,"property":104,"operator":105,"value":43102},"\u002Fblog\u002Fwhat-your-unbound-2026-merch-pick-says-about-you",{"imageAltText":43104,"environment":113,"author":43105,"description":43107,"relatedPosts":43108,"title":43099,"tags":43118,"category":43120,"excerpt":43121,"image":43122,"themeId":12,"datePublished":43123,"blocks":43124,"url":43102,"state":43359},"Attendee picking up merch",{"@type":29,"id":43106,"model":121},"ea7f9b0a4be34ff8a5acace0c10cf8fa","The official UNBOUND 2026 merch collection is here and your pick says more about you than you think. Attendee-exclusive, limited quantities. Shop before it's gone.",[43109,43112,43115],{"post":43110},{"@type":29,"id":43111,"model":176},"d2a6bd5acc214038b94eb5459b1fd097",{"post":43113},{"@type":29,"id":43114,"model":176},"40ab3acd8c6a40958c58d45fdea4de82",{"post":43116},{"@type":29,"id":43117,"model":176},"9963d6283a69493a823fe93f4d3ea9c7",[43119],"Onsite Experience","Attendee Resources","You've made some big decisions lately. Booked your flights. Cleared your calendar for the third week of September.\n\nBut now comes the real test: what are you ordering from the official UNBOUND 2026 merch collection?\n\nThe collection just dropped: a limited, attendee-exclusive lineup of apparel and accessories available for pre-order now, with onsite pickup at Boston's MCEC, September 16–18. And as it turns out, your pick says a lot about who you are and how you show up.\n\nNot registered yet? The merch store is only open to UNBOUND 2026 attendees, which means getting your ticket is step one. Quantities are limited and there are no restocks, so the sooner you register, the better your odds of getting what you want. [Register for UNBOUND 2026 →]\n\nNow, for the important stuff. What does your merch pick say about you?","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F3b30641010414c158b2123044912a7fd",1776225600000,[43125,43132,43171,43197,43224,43251,43278,43305,43332,43339,43348,43354],{"@type":124,"@version":125,"id":43126,"component":43127,"responsiveStyles":43130},"builder-c7c4dda932944e56916af3993d10713b",{"name":128,"options":43128,"isRSC":157},{"text":43129},"\u003Cp>You've made some big decisions lately. Booked your flights. Cleared your calendar for the third week of September.\u003C\u002Fp>\u003Cp>But now comes the real test: what are you ordering from the official UNBOUND 2026 merch collection?\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fshop.hubspot.com\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">The collection just dropped\u003C\u002Fa>: a limited, attendee-exclusive lineup of apparel and accessories available for pre-order now, with onsite pickup at Boston's MCEC, September 16–18. And as it turns out, your pick says a lot about who you are and how you show up.\u003C\u002Fp>\u003Cp>Not registered yet? The merch store is only open to UNBOUND 2026 attendees, which means getting your ticket is step one. Quantities are limited and there are no restocks, so the sooner you register, the better your odds of getting what you want. [\u003Ca href=\"https:\u002F\u002Funbound.hubspot.com\u002Fregister?utm_source=unbound&utm_medium=blog&utm_campaign=merch\">Register for UNBOUND 2026 →\u003C\u002Fa>]\u003C\u002Fp>\u003Cp>Now, for the important stuff. What does your merch pick say about you?\u003Cbr>\u003C\u002Fp>",{"large":43131},{"lineHeight":134,"height":135},{"@type":124,"@version":125,"id":43133,"component":43134},"builder-7b205ce1ef704150a45ac40e3bae8e7d",{"name":43135,"options":43136,"isRSC":157},"Columns",{"columns":43137,"space":2605,"stackColumnsAt":43170,"reverseColumnsWhenStacked":12},[43138,43148],{"blocks":43139},[43140],{"@type":124,"@version":125,"id":43141,"component":43142,"responsiveStyles":43145},"builder-b8b50709d5e449b79afd7c445e581f70",{"name":128,"options":43143,"isRSC":213},{"text":43144},"\u003Ch5>The Crewneck: The Effortlessly In-the-Know One\u003C\u002Fh5>\u003Cp>You tend to be in the right place at the right time. You’re the type who: \u003C\u002Fp>\u003Cul>\u003Cli>Always seem to know which sessions to be in\u003C\u002Fli>\u003Cli>Treats community like a long-term investment\u003C\u002Fli>\u003Cli>Knows a few people attending before you even get to Boston\u003C\u002Fli>\u003C\u002Ful>\u003Cp>The rich burgundy, \u003Ca href=\"https:\u002F\u002Fshop.hubspot.com\u002Fproducts\u002Fcrewneck\" rel=\"noopener noreferrer\" target=\"_blank\">relaxed fit crewneck\u003C\u002Fa> is the right call for someone who shows up prepared and stays comfortable doing it. It’s easy, versatile, and works across the whole week.\u003C\u002Fp>\u003Cp>Plus, it’s the perfect layering piece if you get chilly at the MCEC. \u003C\u002Fp>",{"large":43146},{"position":43147,"lineHeight":134,"height":135},"relative",{"blocks":43149},[43150],{"@type":124,"@version":125,"tagName":43151,"id":43152,"properties":43153,"linkUrl":43154,"component":43156,"responsiveStyles":43164},"a","builder-dce690700db848baa32f6a8980487903",{"href":43154,"target":43155},"https:\u002F\u002Fshop.hubspot.com\u002Fproducts\u002Fcrewneck","_blank",{"name":43157,"options":43158,"isRSC":213},"Image",{"image":43159,"backgroundSize":43160,"backgroundPosition":43161,"lazy":12,"fitContent":157,"aspectRatio":142,"lockAspectRatio":12,"height":43162,"width":43162,"altText":43163},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F4394d5c8664f47928b74e36a12e9650d","cover","center",1080,"UN26 Crewneck",{"large":43165},{"position":43147,"width":43166,"minHeight":43167,"minWidth":43167,"overflow":170,"cursor":43168,"pointerEvents":135,"display":43169},"100%","20px","pointer","flex","tablet",{"@type":124,"@version":125,"id":43172,"component":43173},"builder-c73254738edb4b1f9527715e1a806f04",{"name":43135,"options":43174,"isRSC":157},{"columns":43175,"space":2605,"stackColumnsAt":43170,"reverseColumnsWhenStacked":12},[43176,43188],{"blocks":43177},[43178],{"@type":124,"@version":125,"tagName":43151,"id":43179,"properties":43180,"linkUrl":43181,"component":43182,"responsiveStyles":43186},"builder-3731b68611804bd6bfcf6713b62b21ab",{"href":43181,"target":43155},"https:\u002F\u002Fshop.hubspot.com\u002Fproducts\u002Ft-shirt",{"name":43157,"options":43183,"isRSC":213},{"image":43184,"backgroundSize":43160,"backgroundPosition":43161,"lazy":12,"fitContent":157,"aspectRatio":142,"lockAspectRatio":12,"height":43162,"width":43162,"altText":43185},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fc355e408b9724c5dac9ecae636e01cf3","UN26 Tee",{"large":43187},{"position":43147,"width":43166,"minHeight":43167,"minWidth":43167,"overflow":170,"cursor":43168,"pointerEvents":135,"display":43169},{"blocks":43189},[43190],{"@type":124,"@version":125,"id":43191,"component":43192,"responsiveStyles":43195},"builder-c411f3924f3d475d863a613b6d5c48b4",{"name":128,"options":43193,"isRSC":213},{"text":43194},"\u003Ch5>The UNBOUND Tee: The Main Character\u003C\u002Fh5>\u003Cp>You've had September 16 in your calendar for a while and you’re not here to blend in. You're the type who:\u003C\u002Fp>\u003Cul>\u003Cli>Has your agenda, your outfits, and your LinkedIn posts planned before arriving in Boston\u003C\u002Fli>\u003Cli>Is committed to full UNBOUND experience\u003C\u002Fli>\u003Cli>Isn't afraid to be seen (or tagged)\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Made from soft, premium cotton with exclusive UNBOUND 2026 branding, \u003Ca href=\"https:\u002F\u002Fshop.hubspot.com\u002Fproducts\u002Ft-shirt\" rel=\"noopener noreferrer\" target=\"_blank\">the tee\u003C\u002Fa> is comfortable enough for all-day wear and recognizable enough to be spotted across a crowded session room.\u003C\u002Fp>",{"large":43196},{"position":43147,"lineHeight":134,"height":135},{"@type":124,"@version":125,"id":43198,"meta":43199,"component":43200},"builder-3d71aa7a9c524ce59d75443d9b273b38",{"previousId":43133},{"name":43135,"options":43201,"isRSC":157},{"columns":43202,"space":2605,"stackColumnsAt":43170,"reverseColumnsWhenStacked":12},[43203,43212],{"blocks":43204},[43205],{"@type":124,"@version":125,"id":43206,"component":43207,"responsiveStyles":43210},"builder-e5358db1b41d46349d7e6bc6c5f67397",{"name":128,"options":43208,"isRSC":213},{"text":43209},"\u003Ch5>The Tote: The Prepared Networker\u003C\u002Fh5>\u003Cp>You said you were going to pack light. You did not pack light. You’re the type who:\u003C\u002Fp>\u003Cul>\u003Cli>Carries everything and somehow finds a use for all of it\u003C\u002Fli>\u003Cli>Introduces people like it's your job\u003C\u002Fli>\u003Cli>Treats every hallway like a networking opportunity\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Sturdy enough to handle a full day on the go, finished with vibrant HubSpot orange straps and a crisp logo print, \u003Ca href=\"https:\u002F\u002Fshop.hubspot.com\u002Fproducts\u002Ftote\" rel=\"noopener noreferrer\" target=\"_blank\">the tote\u003C\u002Fa> is practical and impossible to miss in a crowd.\u003C\u002Fp>",{"large":43211},{"position":43147,"lineHeight":134,"height":135},{"blocks":43213},[43214],{"@type":124,"@version":125,"tagName":43151,"id":43215,"properties":43216,"linkUrl":43217,"component":43218,"responsiveStyles":43222},"builder-235dac3e02844d0ba039ac7be173f26f",{"href":43217,"target":43155},"https:\u002F\u002Fshop.hubspot.com\u002Fproducts\u002Ftote",{"name":43157,"options":43219,"isRSC":213},{"image":43220,"backgroundSize":43160,"backgroundPosition":43161,"lazy":12,"fitContent":157,"aspectRatio":142,"lockAspectRatio":12,"height":43162,"width":43162,"altText":43221},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F1448aa87b565466084cd9da26d02d473","UN26 Tote",{"large":43223},{"position":43147,"width":43166,"minHeight":43167,"minWidth":43167,"overflow":170,"cursor":43168,"pointerEvents":135,"display":43169},{"@type":124,"@version":125,"id":43225,"meta":43226,"component":43227},"builder-23aa8896d8be4288a6ac85a15bad915a",{"previousId":43172},{"name":43135,"options":43228,"isRSC":157},{"columns":43229,"space":2605,"stackColumnsAt":43170,"reverseColumnsWhenStacked":12},[43230,43242],{"blocks":43231},[43232],{"@type":124,"@version":125,"tagName":43151,"id":43233,"properties":43234,"linkUrl":43235,"component":43236,"responsiveStyles":43240},"builder-4f93f3b7311645b583954a283dd17821",{"href":43235,"target":43155},"https:\u002F\u002Fshop.hubspot.com\u002Fproducts\u002Fcoffee-mug",{"name":43157,"options":43237,"isRSC":213},{"image":43238,"backgroundSize":43160,"backgroundPosition":43161,"lazy":12,"fitContent":157,"aspectRatio":142,"lockAspectRatio":12,"height":43162,"width":43162,"altText":43239},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F18364acedc06403e8e447c4d4fc034c4","UN26 Coffee Mug",{"large":43241},{"position":43147,"width":43166,"minHeight":43167,"minWidth":43167,"overflow":170,"cursor":43168,"pointerEvents":135,"display":43169},{"blocks":43243},[43244],{"@type":124,"@version":125,"id":43245,"component":43246,"responsiveStyles":43249},"builder-c1d14f01061941aba21518154cac7ac9",{"name":128,"options":43247,"isRSC":213},{"text":43248},"\u003Ch5>The Coffee Mug: The Booked-and-Busy Operator\u003C\u002Fh5>\u003Cp>You’re schedule is doing a lot, and somehow, so are you. You’re moving between sessions, meetings, and conversations without much downtime and you 100% planned it that way. You’re the type who:\u003C\u002Fp>\u003Cul>\u003Cli>Knows where you need to be next (and after that)\u003C\u002Fli>\u003Cli>Treats energy management like a strategy\u003C\u002Fli>\u003Cli>Moves fast, thinks faster\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Sleek, durable, and keeps your drinks exactly how you like them all day, the \u003Ca href=\"https:\u002F\u002Fshop.hubspot.com\u002Fproducts\u002Fcoffee-mug\" rel=\"noopener noreferrer\" target=\"_blank\">Ocean Bottle coffee mug\u003C\u002Fa> is built to keep up with your schedule, not slow it down.\u003C\u002Fp>",{"large":43250},{"position":43147,"lineHeight":134,"height":135},{"@type":124,"@version":125,"id":43252,"meta":43253,"component":43254},"builder-dcf0ce202b4e493899edaaa84ab8a586",{"previousId":43198},{"name":43135,"options":43255,"isRSC":157},{"columns":43256,"space":2605,"stackColumnsAt":43170,"reverseColumnsWhenStacked":12},[43257,43266],{"blocks":43258},[43259],{"@type":124,"@version":125,"id":43260,"component":43261,"responsiveStyles":43264},"builder-1021dc2318554cc4bd59d3d6e2ef0170",{"name":128,"options":43262,"isRSC":213},{"text":43263},"\u003Ch5>The Beanie: The Low-Key Connector\u003C\u002Fh5>\u003Cp>You’re not trying to be everywhere. And somehow, you still end up knowing everyone. You’re the type who:\u003C\u002Fp>\u003Cul>\u003Cli>Prefers meaningful conversations over crowded spaces\u003C\u002Fli>\u003Cli>Doesn't try too hard and doesn't need to\u003C\u002Fli>\u003Cli>Picks up on things others miss\u003C\u002Fli>\u003C\u002Ful>\u003Cp>The soft cable \u003Ca href=\"https:\u002F\u002Fshop.hubspot.com\u002Fproducts\u002Fbeanie\" rel=\"noopener noreferrer\" target=\"_blank\">knit beanie\u003C\u002Fa> with a woven tag is the kind of piece that pulls an outfit together without announcing itself: subtle, style-forward, and exactly your speed.\u003C\u002Fp>",{"large":43265},{"position":43147,"lineHeight":134,"height":135},{"blocks":43267},[43268],{"@type":124,"@version":125,"tagName":43151,"id":43269,"properties":43270,"linkUrl":43271,"component":43272,"responsiveStyles":43276},"builder-f31adf8e14a64a41bd042f7efc9161dc",{"href":43271,"target":43155},"https:\u002F\u002Fshop.hubspot.com\u002Fproducts\u002Fbeanie",{"name":43157,"options":43273,"isRSC":213},{"image":43274,"backgroundSize":43160,"backgroundPosition":43161,"lazy":12,"fitContent":157,"aspectRatio":142,"lockAspectRatio":12,"height":43162,"width":43162,"altText":43275},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F6b7cdd2c105f4bd7b1a2400b6e8025c8","UN26 Beanie",{"large":43277},{"position":43147,"width":43166,"minHeight":43167,"minWidth":43167,"overflow":170,"cursor":43168,"pointerEvents":135,"display":43169},{"@type":124,"@version":125,"id":43279,"meta":43280,"component":43281},"builder-fe7aaf5ff3364bfb85a055f8864e62f3",{"previousId":43225},{"name":43135,"options":43282,"isRSC":157},{"columns":43283,"space":2605,"stackColumnsAt":43170,"reverseColumnsWhenStacked":12},[43284,43296],{"blocks":43285},[43286],{"@type":124,"@version":125,"tagName":43151,"id":43287,"properties":43288,"linkUrl":43289,"component":43290,"responsiveStyles":43294},"builder-c3ead81aa50842389ebcb891365c957d",{"href":43289,"target":43155},"https:\u002F\u002Fshop.hubspot.com\u002Fproducts\u002Fcore-t-shirt",{"name":43157,"options":43291,"isRSC":213},{"image":43292,"backgroundSize":43160,"backgroundPosition":43161,"lazy":12,"fitContent":157,"aspectRatio":142,"lockAspectRatio":12,"height":43162,"width":43162,"altText":43293},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fd84203b53af64bd98fc646e1db1761a8","UN26 HubSpot Tee",{"large":43295},{"position":43147,"width":43166,"minHeight":43167,"minWidth":43167,"overflow":170,"cursor":43168,"pointerEvents":135,"display":43169},{"blocks":43297},[43298],{"@type":124,"@version":125,"id":43299,"component":43300,"responsiveStyles":43303},"builder-2c8f379971f14755adae322d54d2adae",{"name":128,"options":43301,"isRSC":213},{"text":43302},"\u003Ch5>The HubSpot Tee: The Confident Builder\u003C\u002Fh5>\u003Cp>You’re at UNBOUND with a plan, a purpose, and probably a follow-up task already logged. You’re here to learn, connect, and actually do something with it afterward. You’re the type who:\u003C\u002Fp>\u003Cul>\u003Cli>Is deep in the ecosystem (and proud of it)\u003C\u002Fli>\u003Cli>Cares about how things connect: tools, teams, strategy\u003C\u002Fli>\u003Cli>Is here to build something that lasts\u003C\u002Fli>\u003C\u002Ful>\u003Cp>The heavyweight \u003Ca href=\"https:\u002F\u002Fshop.hubspot.com\u002Fproducts\u002Fcore-t-shirt\" rel=\"noopener noreferrer\" target=\"_blank\">HubSpot tee\u003C\u002Fa> is comfortable, but also structured and intentional. It matches the energy you bring to everything.\u003C\u002Fp>",{"large":43304},{"position":43147,"lineHeight":134,"height":135},{"@type":124,"@version":125,"id":43306,"meta":43307,"component":43308},"builder-dce16d30483241b9b703a2f638ec63e2",{"previousId":43252},{"name":43135,"options":43309,"isRSC":157},{"columns":43310,"space":2605,"stackColumnsAt":43170,"reverseColumnsWhenStacked":12},[43311,43320],{"blocks":43312},[43313],{"@type":124,"@version":125,"id":43314,"component":43315,"responsiveStyles":43318},"builder-060e4a007653425192ac139c0bd0655b",{"name":128,"options":43316,"isRSC":213},{"text":43317},"\u003Ch5>The Socks: The Unexpected Favorite \u003C\u002Fh5>\u003Cp>You didn’t come here for socks. And yet… here you are. You’re the type who:\u003C\u002Fp>\u003Cul>\u003Cli>Notices the details other people skip\u003C\u002Fli>\u003Cli>Doesn't take yourself too seriously\u003C\u002Fli>\u003Cli>Likes a little personality in everything you do\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Pantone-matched, custom HubSpot design, soft enough to actually wear all day, you already know \u003Ca href=\"https:\u002F\u002Fshop.hubspot.com\u002Fproducts\u002Fcore-socks\" rel=\"noopener noreferrer\" target=\"_blank\">the socks\u003C\u002Fa> are a good call. It’s the kind of item people regret skipping because they didn't think they needed it, but you know better.\u003C\u002Fp>",{"large":43319},{"position":43147,"lineHeight":134,"height":135},{"blocks":43321},[43322],{"@type":124,"@version":125,"tagName":43151,"id":43323,"properties":43324,"linkUrl":43325,"component":43326,"responsiveStyles":43330},"builder-f304be3f70ab4ff0bbab6f70c9882caa",{"href":43325,"target":43155},"https:\u002F\u002Fshop.hubspot.com\u002Fproducts\u002Fcore-socks",{"name":43157,"options":43327,"isRSC":213},{"image":43328,"backgroundSize":43160,"backgroundPosition":43161,"lazy":12,"fitContent":157,"aspectRatio":142,"lockAspectRatio":12,"height":43162,"width":43162,"altText":43329},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F65501273b09149c4afc99f328b4ce809","UN26 Socks",{"large":43331},{"position":43147,"width":43166,"minHeight":43167,"minWidth":43167,"overflow":170,"cursor":43168,"pointerEvents":135,"display":43169},{"@type":124,"@version":125,"id":43333,"component":43334,"responsiveStyles":43337},"builder-b21b94e548ec41f2a144a6590d154425",{"name":128,"options":43335,"isRSC":157},{"text":43336},"\u003Ch4>How to Choose Your UNBOUND Merch (If You’re Overthinking It)\u003C\u002Fh4>\u003Cp>Not sure where to start? Choose based on how you show up:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>Want to stand out?\u003C\u002Fstrong> Go bold (tee, tote)\u003C\u002Fli>\u003Cli>\u003Cstrong>Want versatility?\u003C\u002Fstrong> Go staple (crewneck)\u003C\u002Fli>\u003Cli>\u003Cstrong>Want function?\u003C\u002Fstrong> Go practical (tote, mug)\u003C\u002Fli>\u003Cli>\u003Cstrong>Want subtle flex?\u003C\u002Fstrong> Go detail (beanie, socks)\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Or… skip the logic and pick the one that feels the most you. That’s kind of the point.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Ch4>Ready to place your order?\u003C\u002Fh4>\u003Cp>Here's what you need to know before you shop:\u003C\u002Fp>\u003Cul>\u003Cli>Pre-orders are open now at\u003Ca href=\"https:\u002F\u002Fshop.hubspot.com\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">shop.hubspot.com\u003C\u002Fa>\u003C\u002Fli>\u003Cli>The merch store is attendee-exclusive and available for pickup only (you’ll need a ticket in order to claim your items onsite).\u003C\u002Fli>\u003Cli>Quantities are limited, and there are no restocks once items sell out\u003C\u002Fli>\u003Cli>All orders are pickup only at UNBOUND 2026 in Boston (September 16–18, MCEC)\u003C\u002Fli>\u003Cli>Orders not collected onsite will be donated (no refunds or shipping).\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cstrong>Not registered yet?\u003C\u002Fstrong> This is your sign. \u003Ca href=\"https:\u002F\u002Funbound.hubspot.com\u002Fregister?utm_source=unbound&utm_medium=blog&utm_campaign=merch\">Get your UNBOUND 2026 ticket\u003C\u002Fa> and unlock access to the collection before it's gone.\u003C\u002Fp>",{"large":43338},{"lineHeight":134,"height":135},{"@type":124,"@version":125,"id":43340,"properties":43341,"component":43343,"responsiveStyles":43346},"builder-0db561dd520f4a1185e3766b55b3fb69",{"id":43342},"faqs",{"name":128,"options":43344,"isRSC":157},{"text":43345},"\u003Ch4>\u003Cspan style=\"font-size: 16px;\">Frequently Asked Questions About UNBOUND 2026 Merch\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp>\u003Cstrong>What is the UNBOUND 2026 merch collection? \u003C\u002Fstrong>The \u003Ca href=\"https:\u002F\u002Fshop.hubspot.com\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">UNBOUND 2026 merch collection\u003C\u002Fa> is a limited, attendee-exclusive drop of branded apparel and accessories (including a crewneck, two tees, a tote, beanie, flask, and socks). Items are available for pre-order now, with pickup at Boston's MCEC during UNBOUND 2026 (September 16–18).\u003C\u002Fp>\u003Cp>\u003Cstrong>How do I order UNBOUND 2026 merch? \u003C\u002Fstrong>Pre-orders are available at \u003Ca href=\"https:\u002F\u002Fshop.hubspot.com\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">shop.hubspot.com\u003C\u002Fa>. You must be a registered UNBOUND 2026 attendee to access the merch store.\u003C\u002Fp>\u003Cp>\u003Cstrong>Do I need a ticket to buy UNBOUND 2026 merch? \u003C\u002Fstrong>Yes. The merch store is exclusive to registered attendees and you’ll need a ticket in order to pick up your items onsite. \u003Ca href=\"https:\u002F\u002Funbound.hubspot.com\u002Fregister?utm_source=unbound&utm_medium=blog&utm_campaign=merch\" rel=\"noopener noreferrer\" target=\"_blank\">Register for UNBOUND 2026\u003C\u002Fa> to get access.\u003C\u002Fp>\u003Cp>\u003Cstrong>I forgot to place my order online. Can I buy onsite?\u003C\u002Fstrong> Some items may be available for purchase onsite, but selection will be based on availability and nothing is guaranteed. Pre-ordering is the only way to make sure you get what you want.\u003C\u002Fp>\u003Cp>\u003Cstrong>Can UNBOUND 2026 merch be shipped?\u003C\u002Fstrong> No. All items must be picked up onsite at UNBOUND 2026 in Boston, reinforcing a more sustainable approach by reducing shipping impact. Orders not collected during the event will be donated (no refunds or shipping).\u003C\u002Fp>\u003Cp>\u003Cstrong>Will UNBOUND 2026 merch be restocked?\u003C\u002Fstrong> No. Items are available in limited quantities with no restocks planned. Pre-ordering is the best way to guarantee access.\u003C\u002Fp>\u003Cp>\u003Cstrong>When is the last day to pre-order UNBOUND 2026 merch? \u003C\u002Fstrong>There's no set order cutoff, but inventory is limited. Pre-ordering early gives you the best chance of securing the items you want before they sell out.\u003C\u002Fp>",{"large":43347},{"lineHeight":134,"height":135},{"@type":124,"@version":125,"id":43349,"component":43350},"builder-61fcdd550dbb49c18adee43c62d460af",{"name":153,"options":43351,"isRSC":213},{"headline":43352,"subHead":43353,"embedScript":156,"forceWhite":12},"\u003Cp>\u003Cbr>\u003C\u002Fp>","\u003Cp>\u003Cspan style=\"font-size: 14px;\">Want to stay ahead? Subscribe to our email list for exclusive marketing, sales, and AI insights along with first dibs on all things UNBOUND:\u003C\u002Fspan>\u003C\u002Fp>",{"id":43355,"@type":124,"tagName":161,"properties":43356,"responsiveStyles":43357},"builder-pixel-v8zw6gcdg0g",{"src":163,"aria-hidden":164,"alt":89,"role":165,"width":166,"height":166},{"large":43358},{"height":166,"width":166,"display":169,"opacity":166,"overflow":170,"pointerEvents":171},{"deviceSize":173,"location":43360},{"path":89,"query":43361},{},{},1776286488586,1776284001666,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fwhat-your-unbound-2026-merch-pick-says-about-you","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Ff8ffdeab06a2418b80faf21a9f717426",[],{"hasLinks":157,"kind":31,"componentsUsed":43369,"lastPreviewUrl":43370,"hasAutosaves":12},{"Hubspot Form Embed":142},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fwhat-your-unbound-2026-merch-pick-says-about-you?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects%2CsendPullRequests&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=a324c3b62d7644ad908e427243aebfd1&builder.overrides.a324c3b62d7644ad908e427243aebfd1=a324c3b62d7644ad908e427243aebfd1&builder.options.locale=Default","8lz0sga5big",{"createdDate":43373,"id":43374,"name":43375,"modelId":97,"published":98,"query":43376,"variations":43379,"firstPublished":43380,"previewUrl":43381,"testRatio":142,"screenshot":43382,"createdBy":184,"lastUpdatedBy":183,"folders":43383,"meta":43384,"lastUpdated":43388,"data":43389,"rev":43371},1775236759867,"d025abfb8992404bb13d53e609c06a87","How to Convince Your Manager to Send You UNBOUND 2026",[43377],{"@type":103,"property":104,"operator":105,"value":43378},"\u002Fblog\u002Fconvince-your-boss-letter",{},1775247152749,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fconvince-your-boss-letter","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F998ec632ce1f4c96a21a5fd7315584b9",[],{"winningTest":213,"componentsUsed":43385,"kind":31,"lastPreviewUrl":43386,"originalContentId":43387,"hasLinks":12,"hasAutosaves":12},{"Hubspot Form Embed":142},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fconvince-your-boss-letter?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects%2CsendPullRequests&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=d025abfb8992404bb13d53e609c06a87&builder.overrides.d025abfb8992404bb13d53e609c06a87=d025abfb8992404bb13d53e609c06a87&builder.options.locale=Default","72570eb826104904ac18c4af70c3fff6",1776224582418,{"inputs":43390,"description":43391,"excerpt":43392,"environment":113,"datePublished":43393,"image":43394,"themeId":12,"title":43395,"author":43396,"category":43397,"imageAltText":43398,"featured":12,"blocks":43399,"url":43378,"state":43613},[],"If you’re having trouble securing tickets to UNBOUND 2026, here’s how you can convince your manager it’s a worthwhile investment for the company. Download our Letter template!","If you’re having trouble securing tickets to UNBOUND 2026, here’s how you can convince your manager it’s a worthwhile investment for the company. Download our letter template!",1775566800000,"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F12c277d06784493da420b781ea430dde","Convince Your Manager to Send You to UNBOUND 2026: Free Letter Template",{"@type":29,"id":43106,"model":121},"Announcements","An image of a busy INBOUND event.",[43400,43413,43423,43432,43471,43481,43512,43521,43552,43561,43599,43608],{"@type":124,"@version":125,"id":43401,"meta":43402,"component":43404,"responsiveStyles":43407},"builder-750040981b224dd99f5f8b5ead31ff1e",{"previousId":43403},"builder-c9f441c6dba549f4988515a42e95de77",{"name":128,"options":43405,"isRSC":213},{"text":43406},"\u003Cp>UNBOUND 2026 (formerly INBOUND) is happening September 16–18 in Boston. HubSpot’s flagship event is evolving to reflect how growth works today: more connected, more collaborative, and powered by AI. \u003C\u002Fp>\u003Cp>Growth is no longer linear and the teams that adapt fastest (testing, learning, and evolving in real time)are the ones pulling ahead.\u003C\u002Fp>\u003Cp>UNBOUND is built for that reality. \u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">If you’re ready to attend but need your manager’s approval, we’ll help you make the case. Below, you’ll find a customizable letter template plus the context you need to turn a “maybe” into a confident “yes.”\u003C\u002Fspan>\u003C\u002Fp>",{"large":43408,"small":43412},{"display":43169,"flexDirection":43409,"position":43147,"flexShrink":166,"boxSizing":43410,"marginTop":43411,"lineHeight":134,"height":135},"column","border-box","0px",{"marginBottom":43167},{"@type":124,"@version":125,"id":43414,"meta":43415,"component":43417,"responsiveStyles":43421},"builder-ae96d675e1c642b7a13136a3fd3e631b",{"previousId":43416},"builder-54acdaf3cfd440c8955346d89d35f27e",{"name":153,"options":43418,"isRSC":213},{"headline":89,"subHead":43419,"embedScript":43420,"excludeDecoration":157,"forceWhite":157},"\u003Cp>\u003Cstrong>Want to bring your leadership team on board?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>Fill in your details to download the Convince Your Manager letter template.\u003C\u002Fp>","\u003Cscript charset=\"utf-8\" type=\"text\u002Fjavascript\" src=\"\u002F\u002Fjs.hsforms.net\u002Fforms\u002Fembed\u002Fv2.js\">\u003C\u002Fscript> \u003Cscript>   hbspt.forms.create({     portalId: \"146726\",     formId: \"1878d759-77db-4912-b155-ca741a6ade19\",     region: \"na1\"   }); \u003C\u002Fscript>",{"large":43422},{"display":43169,"flexDirection":43409,"position":43147,"flexShrink":166,"boxSizing":43410,"marginTop":43167,"marginBottom":43167},{"@type":124,"@version":125,"id":43424,"meta":43425,"component":43427,"responsiveStyles":43430},"builder-b0dd56e2987b438388d8a456e23fd077",{"previousId":43426},"builder-d84b126d606f47e2a8d3ace0a68cca89",{"name":128,"options":43428,"isRSC":157},{"text":43429},"\u003Ch4>Hear What Happens When Your Manager Says “Yes” \u003C\u002Fh4>",{"large":43431},{"lineHeight":134,"height":135},{"@type":124,"@version":125,"id":43433,"meta":43434,"component":43436,"responsiveStyles":43468},"builder-760f36203f104c87bd360cfe7498eccc",{"previousId":43435},"builder-d4b4242504ce444fa133646c4d40913b",{"name":43135,"options":43437,"isRSC":213},{"columns":43438,"space":131,"stackColumnsAt":43170},[43439,43453],{"blocks":43440},[43441],{"@type":124,"@version":125,"id":43442,"properties":43443,"meta":43445,"component":43447,"responsiveStyles":43450},"builder-3a910676972746a28c29a80209a280ed",{"id":43444},"manager-ic",{"previousId":43446},"builder-2faa8b4de37a4a32a15768cdf0cff513",{"name":128,"options":43448,"isRSC":157},{"text":43449},"\u003Cp>\u003Cstrong>WATCH: Crystal and Pablo’s Story\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">See how this manager-IC duo attended INBOUND 2025 together, divided and conquered the sessions, and brought back a strategy they could activate immediately.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\"I want him to go get the most out of what he can and me to get the most out of what I can, and then we're gonna come together and figure out what works for us.\" – Crystal Kingsbury, Director of Marketing, Anchor Construction\u003C\u002Fspan>\u003C\u002Fp>",{"large":43451,"small":43452},{"lineHeight":134,"height":135},{"marginTop":43167},{"blocks":43454},[43455],{"@type":124,"@version":125,"id":43456,"meta":43457,"component":43459,"responsiveStyles":43463},"builder-ae29755836994abf9dbaa6c93c3ad5c4",{"previousId":43458},"builder-a13d5cb8dfba45ebaf867864c28dcf60",{"name":43460,"options":43461,"isRSC":213},"Custom Code",{"code":43462,"scriptsClientOnly":12},"\u003C!DOCTYPE html>\n\u003Chtml>\n  \u003Chead>\n    \u003Cstyle>\n      html, body {\n        margin: 0;\n        padding: 0;\n      }\n\n      .video-container {\n        width: 100%;\n        max-width: 400px;\n        margin: 0 auto;\n        display: block;\n        line-height: 0;\n      }\n\n      .video-container video {\n        width: 100%;\n        height: auto;\n        display: block;\n      }\n    \u003C\u002Fstyle>\n  \u003C\u002Fhead>\n  \u003Cbody>\n    \u003Cdiv class=\"video-container\">\n      \u003Cvideo controls poster=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FIN26%20CYM%20Both.png\">\n        \u003Csource src=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FIN25_CONVINCE_YOUR_MANAGER_Both_v2_1.mp4\" type=\"video\u002Fmp4\" \u002F>\n      \u003C\u002Fvideo>\n    \u003C\u002Fdiv>\n  \u003C\u002Fbody>\n\u003C\u002Fhtml>\n",{"large":43464,"small":43467},{"position":43147,"marginTop":166,"marginBottom":43465,"paddingBottom":43411,"paddingTop":43411,"width":43166,"maxWidth":43466},"10px","384px",{"marginTop":43167,"marginBottom":43167},{"large":43469},{"display":43169,"flexDirection":43409,"alignItems":43470,"marginRight":135,"marginLeft":135},"stretch",{"@type":124,"@version":125,"id":43472,"meta":43473,"component":43475,"responsiveStyles":43478},"builder-2cdfa78891dc412d84932beaee2097d6",{"previousId":43474},"builder-bcc153081d524014a186f5cfa0fdf869",{"name":128,"options":43476,"isRSC":213},{"text":43477},"\u003Ch4>Why UNBOUND 2026 is Worth Attending \u003C\u002Fh4>\u003Cp>If you’re wondering whether UNBOUND is worth the time, travel, and team bandwidth, fair question. Here’s the short answer: it’s not just an event. It’s three days designed to stretch your ideas and impact.\u003C\u002Fp>\u003Cp>You’ll get:\u003C\u002Fp>\u003Cul>\u003Cli>Sessions packed with practical insights, real-world case studies, and hands-on learning designed for implementation.\u003C\u002Fli>\u003Cli>Keynotes featuring leaders across AI, business, and growth sharing where things are headed in the next 1–3 years and how to act now.\u003C\u002Fli>\u003Cli>Role, industry, and identity-specific networking debuting on our new show floor activation, \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fintroducing-the-exchanges\" rel=\"noopener noreferrer\" target=\"_blank\">The Exchanges\u003C\u002Fa>, so you can connect with people solving the same challenges.\u003C\u002Fli>\u003Cli>Live HubSpot demos and direct access to the product experts behind the tools you use\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Whether you're here for fresh solutions or future planning, UNBOUND gives you the space and support to do both.\u003C\u002Fp>",{"large":43479,"small":43480},{"lineHeight":134,"height":135},{"marginBottom":43167},{"@type":124,"@version":125,"id":43482,"meta":43483,"component":43484,"responsiveStyles":43510},"builder-85699cb669c04e5cb2b9b21ba10e43d0",{"previousId":43433},{"name":43135,"options":43485,"isRSC":213},{"columns":43486,"space":131,"stackColumnsAt":43170},[43487,43499],{"blocks":43488},[43489],{"@type":124,"@version":125,"id":43490,"properties":43491,"meta":43492,"component":43493,"responsiveStyles":43496},"builder-5153a63c1c85415b8200305e690cdb9d",{"id":43444},{"previousId":43446},{"name":128,"options":43494,"isRSC":157},{"text":43495},"\u003Cp>\u003Cstrong>WATCH: What First-Time Attendees Take Away\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Pablo Ayala, content manager at Anchor Construction, shares his journey to becoming a first-time INBOUND attendee, and why he wanted to be there to bring back actionable AI strategies to his team.\u003C\u002Fp>",{"large":43497,"small":43498},{"lineHeight":134,"height":135},{"marginTop":43167},{"blocks":43500},[43501],{"@type":124,"@version":125,"id":43502,"meta":43503,"component":43504,"responsiveStyles":43507},"builder-3315a7c6df8d481384ee0beb03fae7ef",{"previousId":43458},{"name":43460,"options":43505,"isRSC":213},{"code":43506,"scriptsClientOnly":12},"\u003C!DOCTYPE html>\n\u003Chtml>\n  \u003Chead>\n    \u003Cstyle>\n      html, body {\n        margin: 0;\n        padding: 0;\n      }\n\n      .video-container {\n        width: 100%;\n        max-width: 400px;\n        margin: 0 auto;\n        display: block;\n        line-height: 0;\n      }\n\n      .video-container video {\n        width: 100%;\n        height: auto;\n        display: block;\n      }\n    \u003C\u002Fstyle>\n  \u003C\u002Fhead>\n  \u003Cbody>\n    \u003Cdiv class=\"video-container\">\n      \u003Cvideo controls poster=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FIN26%20CYM%20Pablo.png\">\n        \u003Csource src=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FIN25_CONVINCE_YOUR_MANAGER_Pablo_v2_1.mp4\" type=\"video\u002Fmp4\" \u002F>\n      \u003C\u002Fvideo>\n    \u003C\u002Fdiv>\n  \u003C\u002Fbody>\n\u003C\u002Fhtml>\n",{"large":43508,"small":43509},{"position":43147,"marginTop":43465,"marginBottom":43465,"paddingBottom":43411,"paddingTop":43411,"width":43166,"maxWidth":43466},{"marginTop":43167,"marginBottom":43167},{"large":43511},{"display":43169,"flexDirection":43409,"alignItems":43470,"marginRight":135,"marginLeft":135},{"@type":124,"@version":125,"id":43513,"meta":43514,"component":43516,"responsiveStyles":43519},"builder-c13e3bdb73fc43beb7e60ec18b23804b",{"previousId":43515},"builder-608c6bc4239f4e12bf5f52a381e734b5",{"name":128,"options":43517,"isRSC":213},{"text":43518},"\u003Ch4>What You'll Bring Back\u003C\u002Fh4>\u003Cp>Managers want to know the ROI and UNBOUND delivers it. \u003C\u002Fp>\u003Cp>You’ll return with:\u003C\u002Fp>\u003Cul>\u003Cli>Tactics you can use immediately: From smart frameworks to tested strategies, you’ll leave with tools ready to plug into your day-to-day.\u003C\u002Fli>\u003Cli>Fresh approaches to stuck problems: Hear how peers are solving the same challenges you’re facing, and come home with ideas that work.\u003C\u002Fli>\u003Cli>A network that lasts: You’ll meet smart, generous people you can turn to long after UNBOUND ends.\u003C\u002Fli>\u003Cli>Hands-on learning that goes beyond note-taking: Dive into live product labs, interactive workshops, and sessions built for doing, not just listening.\u003C\u002Fli>\u003C\u002Ful>",{"large":43520},{"lineHeight":134,"height":135},{"@type":124,"@version":125,"id":43522,"meta":43523,"component":43524,"responsiveStyles":43550},"builder-2b6b14dd085a44d296b603727184f9a3",{"previousId":43482},{"name":43135,"options":43525,"isRSC":213},{"columns":43526,"space":1330,"stackColumnsAt":43170},[43527,43539],{"blocks":43528},[43529],{"@type":124,"@version":125,"id":43530,"properties":43531,"meta":43532,"component":43533,"responsiveStyles":43536},"builder-fbc5e4988e8e4d9eaba24902be69f10b",{"id":43444},{"previousId":43446},{"name":128,"options":43534,"isRSC":157},{"text":43535},"\u003Cp>\u003Cstrong>WATCH: Why Leaders Say Yes\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Crystal explains how attending with a team member allows for more comprehensive learning, idea sharing, and immediate planning for implementation. See why the 4-time attendee decided to bring her content manager along. \u003C\u002Fp>\u003Cp>\"As a duo, two heads are better than one. He will be at some classes, I'll be at some classes, and we get to have this magical opportunity to bounce things off of each other.\" – Crystal Kingsbury, Director of Marketing, Anchor Construction\u003C\u002Fp>",{"large":43537,"small":43538},{"lineHeight":134,"height":135},{"marginTop":43167},{"blocks":43540},[43541],{"@type":124,"@version":125,"id":43542,"meta":43543,"component":43544,"responsiveStyles":43547},"builder-376f83640ffa44368f3a0094099a94b7",{"previousId":43458},{"name":43460,"options":43545,"isRSC":213},{"code":43546,"scriptsClientOnly":12},"\u003C!DOCTYPE html>\n\u003Chtml>\n  \u003Chead>\n    \u003Cstyle>\n      html, body {\n        margin: 0;\n        padding: 0;\n      }\n\n      .video-container {\n        width: 75%;\n        max-width: 400px;\n        margin: 0 auto;\n        display: block;\n        line-height: 0;\n      }\n\n      .video-container video {\n        width: 100%;\n        height: auto;\n        display: block;\n      }\n    \u003C\u002Fstyle>\n  \u003C\u002Fhead>\n  \u003Cbody>\n    \u003Cdiv class=\"video-container\">\n      \u003Cvideo controls poster=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FIN26%20CYM%20Crystal.png\">\n        \u003Csource src=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FIN25_CONVINCE_YOUR_MANAGER_Crystal_v2_1.mp4\" type=\"video\u002Fmp4\" \u002F>\n      \u003C\u002Fvideo>\n    \u003C\u002Fdiv>\n  \u003C\u002Fbody>\n\u003C\u002Fhtml>\n",{"large":43548,"small":43549},{"position":43147,"marginTop":43465,"marginBottom":43465,"paddingBottom":43411,"paddingTop":43411,"width":43166,"maxWidth":43466},{"marginTop":43167,"marginBottom":43167},{"large":43551},{"display":43169,"flexDirection":43409,"alignItems":43470,"marginRight":135,"marginLeft":135},{"@type":124,"@version":125,"id":43553,"meta":43554,"component":43556,"responsiveStyles":43559},"builder-8daab79790444f50b0b06cbe0dcb8adb",{"previousId":43555},"builder-6515c504b5064c4ba47a1c7089e59f71",{"name":128,"options":43557,"isRSC":213},{"text":43558},"\u003Ch4>Why UNBOUND is Better with a Team \u003C\u002Fh4>\u003Cp>Here's a pro tip: while attending UNBOUND solo is valuable, bringing your team multiplies the impact exponentially. Instead of trying to relay insights back to your colleagues, imagine experiencing those \"aha moments\" together and strategizing in real-time about how to put what you're learning into play. \u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cstrong>Plus, with a 15% discount for groups of 10 or more\u003C\u002Fstrong>, you can \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fwhy-top-performing-teams-make-inbound-their-annual-strategic-offsite\" rel=\"noopener noreferrer\" target=\"_blank\">transform UNBOUND into a productive team offsite\u003C\u002Fa> with built-in programming. It's professional development and team bonding rolled into one powerful package.\u003C\u002Fp>",{"large":43560},{"lineHeight":134,"height":135},{"@type":124,"@version":125,"id":43562,"meta":43563,"component":43565},"builder-a028cb3f0fb846b782b9cff4bb70bc7e",{"previousId":43564},"builder-bb385d5e8914418fbe530b4773e6d35a",{"name":43135,"options":43566,"isRSC":213},{"columns":43567,"space":2605,"stackColumnsAt":43170,"reverseColumnsWhenStacked":12},[43568,43579,43589],{"blocks":43569},[43570],{"@type":124,"@version":125,"id":43571,"component":43572,"responsiveStyles":43576},"builder-2b7f4d907dd340a783c1e81a083125fe",{"name":43157,"options":43573,"isRSC":213},{"image":43574,"backgroundSize":43160,"backgroundPosition":43161,"lazy":12,"fitContent":157,"aspectRatio":142,"lockAspectRatio":12,"height":43162,"width":43162,"altText":43575},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fc1a581a030724d519544f5c21287d901","Two women with red lanyards sitting in audience at conference, one holding coffee cup, both smiling and looking engaged",{"large":43577},{"position":43147,"width":43166,"minHeight":43167,"minWidth":43167,"overflow":170,"marginBottom":43578,"marginTop":43167},"40px",{"blocks":43580},[43581],{"@type":124,"@version":125,"id":43582,"component":43583,"responsiveStyles":43587},"builder-0938c23f4cae4e07a01bb2ffe7ba001b",{"name":43157,"options":43584,"isRSC":213},{"image":43585,"backgroundSize":43160,"backgroundPosition":43161,"lazy":12,"fitContent":157,"aspectRatio":142,"lockAspectRatio":12,"height":43162,"width":43162,"altText":43586},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F3bc56cb400fa40bba30c974448a8b98a","Three women posing for photos in front of large purple 3D letters spelling 'BUNK' at an outdoor event with crowds in background",{"large":43588},{"position":43147,"width":43166,"minHeight":43167,"minWidth":43167,"overflow":170,"marginBottom":43578,"marginTop":43167},{"blocks":43590},[43591],{"@type":124,"@version":125,"id":43592,"component":43593,"responsiveStyles":43597},"builder-ed6a248e40fa44cc8d0277a15fdcdc21",{"name":43157,"options":43594,"isRSC":213},{"image":43595,"backgroundSize":43160,"backgroundPosition":43161,"lazy":12,"fitContent":157,"aspectRatio":142,"lockAspectRatio":12,"height":43162,"width":43162,"altText":43596},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F4ec1a78c314346a69ae7edb51b6dce62","Business professionals having a meeting in a modern office lounge with wooden furniture, laptops, and glass walls showing other workers in background",{"large":43598},{"position":43147,"width":43166,"minHeight":43167,"minWidth":43167,"overflow":170,"marginBottom":43578,"marginTop":43167},{"@type":124,"@version":125,"id":43600,"meta":43601,"component":43603,"responsiveStyles":43606},"builder-d548270e5dab4dc0929b8b9e0addea96",{"previousId":43602},"builder-b45ea62411b647449f9906c6db539dba",{"name":128,"options":43604,"isRSC":157},{"text":43605},"\u003Ch4>How to Address Your Manager's Top Concerns \u003C\u002Fh4>\u003Cp>\u003Cstrong>1. \"The budget is tight this year.\"\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>Your response\u003C\u002Fstrong>: UNBOUND replaces multiple line items—courses, hiring consultants, planning offsites—and bundles it into one event. Plus, the sooner we register, the better the ticket pricing and the more hotel block options we'll have access to.\u003C\u002Fp>\u003Cp>\u003Cstrong>2. \"We can't spare the team for three days.\"\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>Your response\u003C\u002Fstrong>: The teams getting the most out of UNBOUND treat it as their strategic planning session. We'll divide and conquer sessions to maximize coverage, and I'll come back with a documented action plan and a knowledge-share for anyone who couldn't attend.\u003C\u002Fp>\u003Cp>\u003Cstrong>3. \"What makes UNBOUND different from other conferences?\"\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>Your response\u003C\u002Fstrong>: UNBOUND combines inspiration with implementation. Where other conferences stop at theory, UNBOUND provides hands-on labs, workshops, and direct access to people who've solved our exact challenges. Plus, we’ll get in-person time with the HubSpot product team, which has direct value for how we use the platform every day.\u003C\u002Fp>\u003Cp>\u003Cstrong>4. \"How do we measure success?\"\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>Your response\u003C\u002Fstrong>: Your response: We'll set clear goals before I go and I'll report back within 30 days on what we learned, what we've implemented, and what's moved. I'll also share a team recap so everyone benefits.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Ch4>Ready to Make the Formal Ask? \u003C\u002Fh4>\u003Cp>We've created a customizable template that helps you build a clear, compelling case for attending UNBOUND 2026. It covers the value, breaks down the costs, and outlines exactly how you'll bring it back to the team.\u003C\u002Fp>\u003Cp>Download it, make it yours, and send it with confidence.\u003C\u002Fp>",{"large":43607},{"lineHeight":134,"height":135},{"id":43609,"@type":124,"tagName":161,"properties":43610,"responsiveStyles":43611},"builder-pixel-sbo43ofcsz",{"src":163,"aria-hidden":164,"alt":89,"role":165,"width":166,"height":166},{"large":43612},{"height":166,"width":166,"display":169,"opacity":166,"overflow":170,"pointerEvents":171},{"deviceSize":173,"location":43614},{"path":89,"query":43615},{},{"createdDate":43617,"id":43111,"name":43618,"modelId":97,"published":98,"query":43619,"variations":43622,"firstPublished":43623,"previewUrl":43624,"testRatio":142,"screenshot":43625,"createdBy":183,"lastUpdatedBy":183,"folders":43626,"meta":43627,"lastUpdated":43630,"data":43631,"rev":43371},1774530077023,"INBOUND Is Now UNBOUND: Why We’re Evolving the Event ",[43620],{"@type":103,"property":104,"operator":105,"value":43621},"\u002Fblog\u002Finbound-is-now-unbound-why-were-evolving-the-event",{},1775146449510,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Finbound-is-now-unbound-why-were-evolving-the-event","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F251dd74a332843509a6aa69d4f2286e5",[],{"hasLinks":12,"lastPreviewUrl":43628,"kind":31,"componentsUsed":43629,"hasAutosaves":12},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Finbound-is-now-unbound-why-were-evolving-the-event?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects%2CsendPullRequests&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=d2a6bd5acc214038b94eb5459b1fd097&builder.overrides.d2a6bd5acc214038b94eb5459b1fd097=d2a6bd5acc214038b94eb5459b1fd097&builder.options.locale=Default",{"Hubspot Form Embed":142,"Video Embed":142},1776224699005,{"featured":157,"tags":43632,"category":43397,"relatedPosts":43633,"excerpt":43641,"themeId":12,"environment":113,"datePublished":43642,"image":43643,"description":43644,"author":43645,"imageAltText":43646,"title":43647,"blocks":43648,"url":43621,"state":43772},[],[43634,43636,43638],{"post":43635},{"@type":29,"id":43114,"model":176},{"post":43637},{"@type":29,"id":43117,"model":176},{"post":43639},{"@type":29,"id":43640,"model":176},"eeeb42da675b4db582d1b2a80de84e28","After fifteen years, HubSpot’s INBOUND event is becoming: UNBOUND. \n\nThat naturally raises a question. Why change the name at all? Fifteen years is a long time. The world didn't stand still and neither did we.\n\nOver the past several years, we've heard two consistent reactions from the practitioners, marketers, and growth leaders who have made INBOUND what it is. First: deep appreciation for what INBOUND established. Second: recognition that the world it was created for has changed across teams, across technology, and across the customer journey. And so has HubSpot.\n\nThis evolution is our response to that reality. INBOUND is becoming UNBOUND because growth no longer fits within a single framework or function. Today, it covers marketing, sales, service, and operations across the full customer journey in an AI-driven environment. UNBOUND reflects that expanded reality and the mindset required to lead through it.\n\nINBOUND laid the foundation. UNBOUND embraces what growth has become.",1775448000000,"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Ff56674ea95e64b19880a4194b4b255bd","Why is INBOUND changing its name to UNBOUND? After 15 years, HubSpot’s flagship event is entering a new era. Here’s why UNBOUND is what comes next.",{"@type":29,"id":43106,"model":121},"UNBOUND ","INBOUND is Now UNBOUND: Why We’re Evolving the Event ",[43649,43657,43663,43670,43710,43718,43755,43763,43767],{"@type":124,"@version":125,"id":43650,"component":43651,"responsiveStyles":43654},"builder-6bd18c0643094be5b6fa02442ff2e004",{"name":128,"options":43652,"isRSC":157},{"text":43653},"\u003Cp>After fifteen years, HubSpot’s INBOUND event is becoming: UNBOUND. \u003C\u002Fp>\u003Cp>That naturally raises a question. Why change the name at all? Fifteen years is a long time. The world didn't stand still and neither did we.\u003C\u002Fp>\u003Cp>Over the past several years, we've heard two consistent reactions from the practitioners, marketers, and growth leaders who have made INBOUND what it is. First: deep appreciation for what INBOUND established. Second: recognition that the world it was created for has changed across teams, across technology, and across the customer journey. And so has HubSpot.\u003C\u002Fp>\u003Cp>This evolution is our response to that reality. INBOUND is becoming UNBOUND because growth no longer fits within a single framework or function. Today, it covers marketing, sales, service, and operations across the full customer journey in an AI-driven environment. UNBOUND reflects that expanded reality and the mindset required to lead through it.\u003C\u002Fp>\u003Cp>INBOUND laid the foundation. UNBOUND embraces what growth has become.\u003Cbr>\u003C\u002Fp>",{"large":43655,"small":43656},{"lineHeight":134,"height":135},{"marginTop":43167,"marginBottom":43167},{"@type":124,"@version":125,"id":43658,"component":43659},"builder-1e669f69dd724a359dd88b256a71b09d",{"name":43660,"options":43661,"isRSC":213},"Video Embed",{"videoEmbedCode":43662},"\u003Ciframe width=\"1335\" height=\"751\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FEc2noFcVGLc?si=YKM0cPjIShM4lLQo\"\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>",{"@type":124,"@version":125,"id":43664,"component":43665,"responsiveStyles":43668},"builder-8e6390bdd52845918573e28a62ff1ce8",{"name":128,"options":43666,"isRSC":157},{"text":43667},"\u003Ch4>\u003Cspan style=\"font-size: 30px; letter-spacing: 0px;\">What INBOUND Built\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">Before diving into the change, it’s worth being clear about what isn’t changing.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">INBOUND helped define a generation of marketing. It championed simple, powerful principles: earn attention by creating value, build trust before asking for anything, and put the customer first. That philosophy reshaped how companies approached content, demand generation, and customer relationships.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">It also brought together a global community of practitioners (marketers, founders, operators) who learned from one another and applied those ideas inside their businesses. That legacy still matters, the principles still apply, and our community remains at the center of everything.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">UNBOUND will carry that groundwork further.\u003Cbr>\u003Cbr>\u003C\u002Fp>\u003Ch4 style=\"font-size: 30px; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">A New Era of Growth\u003C\u002Fh4>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">What has changed is the context in which companies grow and the mindset needed to keep pace. Sales, marketing, service, and operations work as one connected system; traffic patterns are less predictable. Buyers now discover through AI before they click. Intent is higher and journeys are nonlinear. Experimentation cycles move faster than what any annual plan can account for. \u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">At the same time, HubSpot has evolved from a marketing platform into a full agentic customer platform. Our customers don’t just lead marketing teams, they lead revenue organizations and own the entire customer experience.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">The name INBOUND was rooted in a specific marketing methodology but growth today spans the full customer journey. 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It reflects how modern growth leaders actually think across teams, channels, and the entire customer journey.\u003C\u002Fp>\u003Cp>The connection to INBOUND is intentional. One letter change reflects fifteen years of learning and iteration. The foundation was strong and now we're extending what INBOUND started.\u003C\u002Fp>\u003Cp>UNBOUND is not a new methodology. It’s a mindset.\u003C\u002Fp>\u003Cp>To be UNBOUND is to be expansive: free from unnecessary constraints and always pushing beyond what once defined growth. It’s to move beyond rigid funnels, siloed ownership, and static playbooks.\u003C\u002Fp>\u003Cp>Growth today demands that freedom.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Ch4>What This Means for Our Community\u003C\u002Fh4>\u003Cp>If you grew your career during the INBOUND era, this moment should feel familiar. Fifteen years ago, you embraced a new way of thinking about growth. 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INBOUND began around a specific marketing methodology at a specific moment in marketing history. That methodology still matters, but growth today spans the entire customer journey: marketing, sales, service, RevOps, and AI-powered experimentation. UNBOUND reflects that expanded reality. \u003C\u002Fp>\u003Cp>\u003Cstrong>I’m already registered for INBOUND. Do I need to do anything?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>No, you’re all set! Your registration carries over automatically to UNBOUND. Everything you’ve signed up for remains the same; no action needed on your part.\u003C\u002Fp>\u003Cp>\u003Cstrong>Is UNBOUND the same event as INBOUND?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>It’s the same community with the same values, but with a bigger vision. UNBOUND is the next chapter of INBOUND, carrying forward fifteen years of practitioner-first learning and aligning with how modern growth leaders actually work. The programming, the people, and the commitment to substantive, actionable content all continue.\u003C\u002Fp>\u003Cp>\u003Cstrong>Why \"UNBOUND\" specifically?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>The name is intentional on multiple levels. The phonetic connection to INBOUND signals continuity and the word itself captures how growth works today: less constrained by single-channel funnels or siloed teams, more interconnected, iterative, and adaptive. To be unbound is to grow without limits and to adopt a way of thinking that isn’t defined by how things used to work, but by where growth is headed.\u003C\u002Fp>\u003Cp>\u003Cstrong>What's changing about the event experience?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>UNBOUND takes a limitless approach to growth and turns it into practical strategies modern teams can apply immediately. Expect sessions built around tested playbooks, real-world AI use cases, and clear examples of how marketing, sales, and service teams are driving results together.\u003C\u002Fp>\u003Cp>\u003Cstrong>I've attended INBOUND for years. Is this still for me?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Absolutely. INBOUND attracted people who were willing to rethink how growth works. That same spirit carries forward in UNBOUND, a broader, more expansive way of approaching what’s next.\u003C\u002Fp>\u003Cp>\u003Cstrong>Wait—are you really just changing one letter?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Yes. And it's intentional. 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