[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"redirects:L2Jsb2cvemVyby1jbGljay1zZW8taXMtaGVyZS1ob3ctdG8tY29udmVydC1pbi1hbi1haS1wb3dlcmVkLXNlYXJjaC13b3JsZA==":3,"all-global-data":4,"page:L2Jsb2cvemVyby1jbGljay1zZW8taXMtaGVyZS1ob3ctdG8tY29udmVydC1pbi1hbi1haS1wb3dlcmVkLXNlYXJjaC13b3JsZA==":92,"getAuthor-ea7f9b0a4be34ff8a5acace0c10cf8fa":195,"speaker-null":211,"blogs:featured":43102,"session-null":43738},{},{"data":5},{"footerData":6,"header":34,"announcementBannerText":69,"socials":70,"environment":86,"newsletter":87},{"footerLinks":7,"newsletterSubText":25,"cta":26},[8,13,17,21],{"id":9,"label":10,"url":11,"priority":12},"307878257","Privacy Policy"," https:\u002F\u002Flegal.hubspot.com\u002Fprivacy-policy?hubs_content=www.hubspot.com\u002F&hubs_content-cta=Privacy%20Policy&_gl=1*atai5b*_ga*NjU0NzI3ODUwLjE2OTc1NTYxODA.*_ga_LXTM6CQ0XK*MTcxMDk0OTkyNi4zMy4xLjE3MTA5NDk5MjcuNTkuMC4w",false,{"id":14,"label":15,"url":16,"priority":12},"-697432171","Website Terms of Use","https:\u002F\u002Flegal.hubspot.com\u002Fwebsite-terms-of-use",{"id":18,"label":19,"url":20,"priority":12},"-1027445700","Terms & Conditions","http:\u002F\u002Flegal.hubspot.com\u002Funbound-2026",{"id":22,"label":23,"url":24,"priority":12},"-2018023638","Code of Conduct","https:\u002F\u002Fhelp.unbound.com\u002Funbound-code-of-conduct","\u003Cp>Stay ahead of what’s next.\u003C\u002Fp>\u003Cp>Get first access to INBOUND news and updates.\u003C\u002Fp>",{"title":27,"shortLabel":27,"page":28,"label":32,"url":33},"Register",{"@type":29,"id":30,"model":31},"@builder.io\u002Fcore:Reference","094aed3e7b8b4d5dac6b0aeb6fc898a8","page","Register Now","\u002Fregister",{"logo":35,"menu":36,"logoAltText":68},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fa1011aa26b104c4ebcfe37e87247da55",[37,39,48,53,58,63],{"id":38,"label":27,"url":33,"priority":12},"-2076721615",{"id":40,"label":41,"url":42,"priority":12,"subitems":43},"488005996","Agenda & Speakers","\u002Fagenda-speakers",[44],{"id":45,"label":46,"url":47},"983163594","2025 Archive","\u002F2025-sessions",{"id":49,"label":50,"url":51,"priority":12,"subitems":52},"1041838509","Become a Sponsor","\u002Fsponsors",[],{"id":54,"label":55,"url":56,"priority":12,"subitems":57},"-663993359","Blog","\u002Fblog",[],{"id":59,"label":60,"url":61,"priority":12,"subitems":62},"-1370906640","Help","\u002Fhelp",[],{"id":64,"label":65,"url":66,"priority":12,"subitems":67},"2114980093","Store","https:\u002F\u002Fshop.hubspot.com",[],"IN26 Logo ","\u003Cp>General Admission tickets are selling fast! Save $200 before prices jump to $1,399. \u003Ca href=\"https:\u002F\u002Funbound.hubspot.com\u002Fregister\" rel=\"noopener noreferrer\" target=\"_blank\">Register now\u003C\u002Fa>.\u003C\u002Fp>",[71,74,77,80,83],{"url":72,"type":73},"https:\u002F\u002Ftwitter.com\u002FINBOUND","twitter",{"url":75,"type":76},"https:\u002F\u002Fwww.facebook.com\u002FINBOUND\u002F","facebook",{"type":78,"url":79},"Instagram","https:\u002F\u002Fwww.instagram.com\u002FINBOUND\u002F",{"type":81,"url":82},"linkedIn","https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Finboundboston\u002F",{"url":84,"type":85},"https:\u002F\u002Fwww.tiktok.com\u002F@inbound","tiktok","Unbound",{"headline":88,"subHead":89,"subText":90,"buttonText":91},"Stay ahead of what’s next. Get first access to UNBOUND news and updates. ","","\u003Cp>\u003Cspan style=\"font-size: 14px;\">We're committed to your privacy. HubSpot uses the information you provide us to contact you about UNBOUND and other HubSpot events.\u003C\u002Fspan> \u003Cspan style=\"font-size: 14px;\">You may unsubscribe from these communications at any time. For more information, check out our \u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Flegal.hubspot.com\u002Fprivacy-policy?hubs_content=www.hubspot.com\u002F&hubs_content-cta=Privacy%20Policy&_gl=1*atai5b*_ga*NjU0NzI3ODUwLjE2OTc1NTYxODA.*_ga_LXTM6CQ0XK*MTcxMDk0OTkyNi4zMy4xLjE3MTA5NDk5MjcuNTkuMC4w\" rel=\"noopener noreferrer\" target=\"_blank\" style=\"font-size: 14px;\">privacy policy\u003C\u002Fa>\u003Cspan style=\"font-size: 14px;\"> and UNBOUND \u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Flegal.hubspot.com\u002Funbound-2026\" rel=\"noopener noreferrer\" target=\"_blank\" style=\"font-size: 14px;\">terms and conditions\u003C\u002Fa>\u003Cspan style=\"font-size: 14px;\">.\u003C\u002Fspan>\u003C\u002Fp>","Subscribe",{"createdDate":93,"id":94,"name":95,"modelId":96,"published":97,"query":98,"data":104,"variations":185,"firstPublished":186,"previewUrl":187,"testRatio":141,"screenshot":188,"createdBy":189,"lastUpdatedBy":189,"folders":190,"meta":191,"lastUpdated":193,"rev":194},1764023266439,"c3e24310f1684dccb826ce7dbda07947","Zero-Click SEO Is Here: How to Convert in an AI-Powered Search World","86667eddacea4729bf216765f5f9e5cd","published",[99],{"@type":100,"property":101,"operator":102,"value":103},"@builder.io\u002Fcore:Query","urlPath","is","\u002Fblog\u002Fzero-click-seo-is-here-how-to-convert-in-an-ai-powered-search-world",{"title":95,"excerpt":105,"image":106,"description":107,"environment":108,"themeId":12,"author":109,"tags":112,"datePublished":115,"category":116,"imageAltText":117,"blocks":118,"url":103,"state":178},"Search has changed. Have you? Google is no longer just a ranking engine and if you're still optimizing for blue links and waiting for traffic to land on your site, you may already be invisible.\n\nAt INBOUND 2025, Fire&Spark’s Dale Bertrand challenged marketers to adapt to how AI is changing search behavior or risk being written out of the conversation entirely.","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F5a1733607efe4d3abe9bb2b077bca172","Search has changed. Learn how to optimize for AI search engines using the GEO framework from Dale Bertrand’s INBOUND 2025 session.","Production",{"@type":29,"id":110,"model":111},"ea7f9b0a4be34ff8a5acace0c10cf8fa","author",[113,114],"AI","Marketing",1763614800000,"Session Recaps","Dale Bertrand at INBOUND 2025",[119,135,143,150,157,165],{"@type":120,"@version":121,"id":122,"component":123,"responsiveStyles":129},"@builder.io\u002Fsdk:Element",2,"builder-85699e90e3a3420abd6fa577a0c58e0e",{"name":124,"options":125,"isRSC":128},"Text",{"text":126,"blockIndex":127},"\u003Cp>Search has changed. Have you? Google is no longer just a ranking engine and if you're still optimizing for blue links and waiting for traffic to land on your site, you may already be invisible.\u003C\u002Fp>\u003Cp>At INBOUND 2025, Fire&Spark’s \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fdalebertrand\">Dale Bertrand\u003C\u002Fa> challenged marketers to adapt to how AI is changing search behavior or risk being written out of the conversation entirely.\u003Cbr>\u003Cspan style=\"letter-spacing: normal;\">\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>\u003Ch4>\u003Cspan style=\"letter-spacing: normal;\">From SEO to GEO\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">In traditional SEO, success meant ranking high and earning clicks; with generative AI search, the click is no longer the goalpost, the citation is.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Generative Engine Optimization (GEO) is designed to get your content mentioned, quoted, and cited in AI-generated answers (even when no one visits your site). AI search engines like ChatGPT operate on semantic understanding, not keyword matches. They’re powered by vector embeddings that map meaning.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">“They are semantic search engines now... it’s not matching words and keywords on pages anymore,” Bertrand noted.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">What you say still matters. But how you say it, and where it shows up, is what really moves the needle now.\u003Cbr>\u003C\u002Fspan>\u003Cspan style=\"letter-spacing: -0.03rem; color: inherit; text-align: inherit;\">\u003Cbr>\u003C\u002Fspan>\u003Ch4>\u003Cspan style=\"letter-spacing: -0.03rem; color: inherit; text-align: inherit;\">What GEO Actually Addresses\u003C\u002Fspan>\u003C\u002Fh4>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\u003Cspan>Traditional\u003C\u002Fspan> SEO still plays an important role in driving volume and building awareness across all stages of the customer journey. It's foundational. GEO focuses on three specific objectives:\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cul>\u003Cli>\u003Cspan style=\"font-size: 17.008px;\">\u003Cstrong>Brand visibility:\u003C\u002Fstrong> Ensuring your brand appears when AI discusses relevant topics\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan style=\"font-size: 17.008px;\">\u003Cstrong>Reputation management: \u003C\u002Fstrong>Making sure AI presents accurate information about your products and services\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan style=\"font-size: 17.008px;\">\u003Cstrong>Direct conversion: \u003C\u002Fstrong>Capturing pre-qualified traffic that's ready to make decisions\u003C\u002Fspan>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Think of SEO and GEO as complementary. Traditional SEO builds awareness and drives traffic whereas GEO ensures that when AI mentions you, it says the right things and sends the right people to your website.\u003C\u002Fspan>\u003C\u002Fp>",0,true,{"large":130,"small":133},{"lineHeight":131,"height":132},"normal","auto",{"marginBottom":134},"20px",{"@type":120,"@version":121,"id":136,"component":137},"builder-bb52f02d26f5489ea308cf30665a319f",{"name":138,"options":139,"isRSC":142},"Blog Quote",{"quote":140,"blockIndex":141},"This is about crafting passages, individual passages that are modular and standalone in your content... They're snackable when it comes to AI search engines. — Dale Bertrand",1,null,{"@type":120,"@version":121,"id":144,"component":145,"responsiveStyles":148},"builder-da6905451dfc4b4eabc6c159b818c0ce",{"name":124,"options":146,"isRSC":128},{"text":147,"blockIndex":121},"\u003Ch4>VECTOR: A Framework for AI Search Optimization\u003C\u002Fh4>\u003Cp>Bertrand introduced a tactical framework for GEO called VECTOR, and it’s designed to help your brand show up in AI-generated content and convert.\u003C\u002Fp>\u003Cp>\u003Cstrong>V: Verify Intents\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Understand what your audience is really asking beyond keywords. \u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">Instead of targeting high-volume keywords, zero-click SEO starts with mapping the actual questions, scenarios, and decision paths your buyers are exploring inside AI tools. “Talk to your customers to understand the information that they need when they're making a buying decision... This is what replaces keyword research,” Bertrand added.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>💡Tactics:\u003C\u002Fp>\u003Cul>\u003Cli>Interview customers about how they research before buying.\u003C\u002Fli>\u003Cli>Review sales call recordings and support tickets for recurring themes\u003C\u002Fli>\u003Cli>Explore niche communities like Reddit where your audience discusses problems and solutions\u003C\u002Fli>\u003Cli>Use AI itself to understand customer perspectives (you can ask ChatGPT what people generally think about product categories).\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cstrong>E: Expand Relevance\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>AI agents reward semantic depth, not keyword repetition. \u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">To show up in AI-generated answers, your content needs to be rich in adjacent concepts and closely related topics. Bertrand calls this “semantic enrichment”—the process of embedding your content into a network of meaning.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>💡Tactics:\u003C\u002Fp>\u003Cul>\u003Cli>Add related terms, use cases, and synonyms naturally throughout content.\u003C\u002Fli>\u003Cli>Use prompts to help AI generate content variants based on one core topic.\u003C\u002Fli>\u003Cli>Create internal content clusters around personas and stages of intent.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cstrong>C: Clarify Answers\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Write in modular, AI-friendly formats that can be lifted into responses. \u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">AI tools don’t retrieve full articles; they pull snippets, summaries, and short facts. The more clearly your content answers a question in a standalone passage, the more likely it is to be cited.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>💡Tactics:\u003C\u002Fp>\u003Cul>\u003Cli>Create one-paragraph answers to specific questions.\u003C\u002Fli>\u003Cli>Use bullet lists, comparisons, and callout boxes.\u003C\u002Fli>\u003Cli>Add section summaries with clear, factual statements.\u003C\u002Fli>\u003Cli>Repurpose blog intros as direct answer snippets.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cstrong>T: Target Mentions\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Earn credibility across the sources AI pulls from beyond your website. \u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">AI reads your content and it also reads everything said about you. Third-party mentions in forums, reviews, and publications help train models to associate your brand with trusted topics.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>💡Tactics:\u003C\u002Fp>\u003Cul>\u003Cli>Launch digital PR campaigns to earn citations in industry blogs, forums, or knowledge bases.\u003C\u002Fli>\u003Cli>Ask your customers to share reviews and use cases on platforms like G2 or Reddit.\u003C\u002Fli>\u003Cli>Monitor what AI says about your brand using prompts like: “What do customers think of [your brand]?”\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cstrong>O: Optimize for Assembly\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Structure matters. AI reads content like machines, not humans. \u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">You’ve heard of structuring for skim readers. Now, structure for AI.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>💡Tactics:\u003C\u002Fp>\u003Cul>\u003Cli>Use clear headers (H1, H2, H3) that match your page hierarchy.\u003C\u002Fli>\u003Cli>Separate long text into labeled sections.\u003C\u002Fli>\u003Cli>Add tables, lists, and structured markup.\u003C\u002Fli>\u003Cli>Ensure only one core topic per page or section.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cstrong>R: Refresh Passages\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Up-to-date content wins in generative engines and outdated content disappears. \u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">AI models are constantly being retrained. If your content hasn’t been updated or doesn’t include recent context, then it’s unlikely to surface.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>💡Tactics:\u003C\u002Fp>\u003Cul>\u003Cli>Add current stats, events, or news hooks.\u003C\u002Fli>\u003Cli>Use explicit language like “as of November 2025…”\u003C\u002Fli>\u003Cli>Create a refresh schedule for top-performing pages.\u003C\u002Fli>\u003Cli>Set reminders to recheck your passages every 3-6 months.\u003Cbr>\u003Cbr>\u003C\u002Fli>\u003C\u002Ful>\u003Ch4>What This Means for Your Marketing\u003C\u002Fh4>\u003Cdiv>How does this impact your day-to-day work?\u003C\u002Fdiv>\u003Cdiv>\u003Cbr>\u003C\u002Fdiv>\u003Cdiv>\u003Cstrong>Content planning evolves. \u003C\u002Fstrong>The focus shifts toward answering specific, granular questions rather than covering broad topics. \"Ultimate guide\" posts still have value for traditional SEO, but GEO requires more targeted, modular content.\u003C\u002Fdiv>\u003Cdiv>\u003Cbr>\u003C\u002Fdiv>\u003Cdiv>\u003Cstrong>Measurement priorities change.\u003C\u002Fstrong> In addition to traffic metrics, consider tracking:\u003C\u002Fdiv>\u003Cdiv>\u003Cbr>\u003C\u002Fdiv>\u003Cdiv>\u003Cul>\u003Cli>How AI platforms describe your brand and products\u003C\u002Fli>\u003Cli>Conversion rates segmented by traffic source\u003C\u002Fli>\u003Cli>Mentions in AI-generated responses\u003C\u002Fli>\u003Cli>Sentiment and accuracy of AI-generated brand descriptions\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\u003Cdiv>\u003Cbr>\u003C\u002Fdiv>\u003Cdiv>GEO and SEO work best together: SEO brings the traffic, while AI search ensures it's the right type of traffic.  To win in this new search world, focus on reputation; relevance; and clear, specific content that answers real questions. \u003C\u002Fdiv>\u003Cdiv>\u003Cbr>\u003C\u002Fdiv>\u003Cdiv>Watch Bertrand’s full session below:\u003C\u002Fdiv>",{"large":149},{"lineHeight":131,"height":132},{"@type":120,"@version":121,"id":151,"component":152},"builder-473aea1cf5944720bb4a382acf6eb3fa",{"name":153,"options":154,"isRSC":142},"Video Embed",{"videoEmbedCode":155,"blockIndex":156},"\u003Ciframe width=\"1335\" height=\"751\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FIp47CFEc5Ik?si=A4w-V88t-uXRP0I3\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>",3,{"@type":120,"@version":121,"id":158,"component":159},"builder-06495156fb464165b62922bda2b80d70",{"name":160,"options":161,"isRSC":142},"Hubspot Form Embed",{"headline":89,"subHead":162,"embedScript":163,"forceWhite":128,"blockIndex":164},"\u003Cp>\u003Cspan style=\"font-size: 14px;\">Want to stay ahead? Subscribe to our email list for exclusive marketing, sales, and AI insights along with first dibs on all things UNBOUND:\u003C\u002Fspan>\u003C\u002Fp>","\u003Cscript charset=\"utf-8\" type=\"text\u002Fjavascript\" src=\"\u002F\u002Fjs.hsforms.net\u002Fforms\u002Fembed\u002Fv2.js\">\u003C\u002Fscript> \u003Cscript>   hbspt.forms.create({     region: \"na1\",     portalId: \"146726\",     formId: \"94e51ee4-5911-41f2-9da9-8a67f179fcaf\"   }); 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In this role, he partners with exceptional entrepreneurs and other VCs to build enduring value for HubSpot's customers and ecosystem. HubSpot Ventures invests globally in startups at seed-series B. Prior to joining HubSpot Ventures, Adam was the MD for Intuit Ventures and an Operating Partner at M12 - Microsoft's venture fund. Adam lives in the Bay Area with his wife and 2 boys.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fadam-coccari-9932a134\u002F","http:\u002F\u002Fhubspot.com\u002Fventures","2025-06-17T14:40:42.000Z",[805],{"id":806,"year":242,"unique_id":807,"title":808,"description":809,"start_date_and_time":810,"end_date_and_time":811,"level":812,"skill_level":462,"location":814,"livestream":128,"livestream_link":816,"livestream_order":142,"featured":12,"featured_order":142,"related_sessions":817,"last_modified_time":818,"registration":12,"session_reservations":12,"reservations_required":12,"registrationCapacityEnable":12,"registrationCapacity":142,"attachments":819,"attachments_name":142,"attachments_thumbnails":142,"also_sponsors":820,"session_type":821,"session_marketing":822,"session_sales":823,"session_customer_success":828,"session_culture_trends":829,"session_gtm_data_systems":834,"session_revops":835,"session_hubspot_products":836,"session_networking":837,"speakers":838,"sponsors":928,"locations":929,"grid_row_span":121,"grid_row_start":930,"display_date":931},"recyaeagobhtupywz","1673770","The AI Growth Stack: VC Insights on the New GTM Playbook","Leading venture capitalists will explore how artificial intelligence is fundamentally rewriting the go-to-market playbook. 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Josh has invested in companies including Figma, Loom, Moveworks, Rippling, Stord, Synthesia, and UiPath. Prior to joining Kleiner Perkins, Josh was at Qatalyst Partners, where he helped advise on multi-billion dollar acquisitions, leveraged buyouts, and financings across a variety of technology sectors. Originally from Cleveland, Josh graduated summa cum laude from Boston College with a degree in Computer Science and Finance.","josh_coyne","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fjoshuacoyne","https:\u002F\u002Fwww.kleinerperkins.com\u002F","2025-06-10T19:46:52.000Z",[806],[],{"id":905,"slug":906,"name":907,"profile_image":908,"job_title":921,"company":922,"featured":12,"featured_order":142,"bio":923,"twitter_handle":142,"linkedin_page":142,"facebook_page":142,"threads_profile":142,"tiktok_channel":142,"speaker_website":924,"last_modified_time":925,"sessions":926,"speaker_type":927},"reczt9mym5zu878py","sonya-huang","Sonya Huang ",[909],{"id":910,"width":221,"height":221,"url":911,"filename":912,"size":913,"type":225,"thumbnails":914},"attSvG01vwYvDMtnr","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FSonya_Huang.png","Sonya Huang.png",1389646,{"small":915,"large":917,"full":919},{"url":916,"width":229,"height":229},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FcGm4qY1SeXIYGKUT0dt1Dw\u002FuuAicEV5NKtrE937x46vSWENjWEWaOwFy3jQMs7gysgQG5GgZDU7w56t_XfKFGtG1kK-qaPZD6aQy3wJIM8XG2MHp9joPcowbnJgLv6lO1irtHCP4LJB_Vfx_Va6m61GIjOhJU-W9h04xPNSLrmXwQ\u002FVK-pSrYN-Jpb6kYtLIhQ5xI4dSKdiggymKRkcQ4sGmI",{"url":918,"width":232,"height":232},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FMJ1i9MuwUr7BO8efStu8bw\u002FLbrQ1jkqEKMKEoxQJT51Qb9JsLOLDPpTCZRix8YN_tf6MPvpMengKCzvO6v7T_OK01GniE0z8I_KBNOYiIYAqCLnXAQb1xyTQrCSS_CXAERiDQwdG6vcLLWCRlgyfdOZ5snDfIHetdn29A6EQFFmmg\u002FKzhEYtAujPw_bgFJ2ekKYFy3WPcaJt8LVB8nKxLSY60",{"url":920,"width":221,"height":221},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FGQ-GsmOT7oxn2Ke4dVU6hg\u002F7R_clprobvz1T1QCmFhjjDf4BW8YIipuiWVkzaLG2wCsShTZF-V_r2_prmTxjosbBljC1YwxqH3jVxYXY3adefJ0hU5xq67Htgq__naw0Zi9Z91I324uKH6sIzFtpX-tNp5f3iB0d2GHLY4aEoCWXg\u002F38xBqJEh7M3AwfdBcTpydQoZ88iq45jpVY3m_KblTMs","Partner ","Sequoia Capital","Sonya Huang is a Partner at Sequoia with a focus on AI and data\u002Finfrastructure investing. 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Five finalists will present their innovative solutions live, judged by HubSpot Media creators and industry experts. 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Mark is active with a number of startups as a board of director’s member, advisory board member, and investor.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fmarkroberge\u002F","https:\u002F\u002Fwww.stage2.capital\u002F","2025-06-17T20:06:43.000Z",[1049,960],"recm6svx7ozs8bcfa",[],{"id":1052,"slug":1053,"name":1054,"profile_image":1055,"job_title":1068,"company":236,"featured":12,"featured_order":142,"bio":1069,"twitter_handle":142,"linkedin_page":142,"facebook_page":142,"threads_profile":142,"tiktok_channel":142,"speaker_website":1070,"last_modified_time":1071,"sessions":1072,"speaker_type":1073},"recqdzkai2d9l13de","ben-berkley","Ben Berkley",[1056],{"id":1057,"width":221,"height":221,"url":1058,"filename":1059,"size":1060,"type":225,"thumbnails":1061},"attjYkTF66sKszBdq","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FBen_Berkley.png","Ben Berkley.png",1036816,{"small":1062,"large":1064,"full":1066},{"url":1063,"width":229,"height":229},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002Fg1BnyylORKL61LyZCdGwMA\u002F5TManv2AZvR0phQdGCKZhy5wXefjqyEAEiQF9UUok-kor32C_RuQ53NXqahNHIjieQMg8OVoz8XL2bUNpSp-hAG2UAwv0xxIrcyOtFgDqhHT011Wfl4nYR16DJ-JwZeVIfo5H4MVX-NGnSK4zhQYtw\u002FdL3-X4J-bDKf6seE788MwCpifLy2o-A9baxXQM152oU",{"url":1065,"width":232,"height":232},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002Fk_62XwClSoMOhrHJxa3-vA\u002FC7HdFEtuybhDXrJePh5LKgJemGzbk4JbvN6K3Es5spdt-2BMGx-83nx2FgiIN8-meb2MX1dr83LebyDcEHZgKOLjAB6zloNhOauRq7Q6asb3qiPd9oZnmDEeglQVtg-7gLW50KV8oj06jw7TN1-fjA\u002F_44vFYy9kpytabh91Af-28Y6QMO9FgQiaGolqXe8tN8",{"url":1067,"width":221,"height":221},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FOHwbm24L2SIUKlkCbHRjJg\u002F1xygtcjUevfaX3zEiUP02b3YfaziS_v1_7evyCUnDbNAsN9LfUYIcI1JjjOn4EdK_yz-SxJqL97ZaECv8HRfgiTYtAq3aCvTIVFFXL2u7PPckp3RxXUL4A0WXidEEpKL8KMQozotVEwLYF_0hFCBCw\u002F8x21xypvKLkA1sG2puiJcHAnqPezvj4zclYYieMAMPc","Editor in Chief, The Hustle","Ben Berkley is the editor in chief of The Hustle, a daily business newsletter keeping millions of entrepreneurs up-to-date on the day's most interesting headlines. Prior to joining HubSpot Media in 2023, he led the editorial team at The Onion, and was a founding editor of ClickHole, The Onion’s acclaimed satirical spin-off site. Ben oversees HubSpot Media's network of world-class newsletters, including Mindstream, Masters in Marketing, and The Pipeline.","thehustle.co","2025-08-26T14:13:17.000Z",[960],[],{"id":1075,"slug":1076,"name":1077,"profile_image":1078,"job_title":1091,"company":1092,"featured":12,"featured_order":142,"bio":1093,"twitter_handle":1094,"linkedin_page":1095,"facebook_page":142,"threads_profile":142,"tiktok_channel":142,"speaker_website":1096,"last_modified_time":1097,"sessions":1098,"speaker_type":1099},"rechvt46hitwr6dgd","nathan-lands","Nathan Lands",[1079],{"id":1080,"width":221,"height":221,"url":1081,"filename":1082,"size":1083,"type":225,"thumbnails":1084},"attd9CTGPXQfuS3cM","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FNathan_Lands.png","Nathan Lands.png",875558,{"small":1085,"large":1087,"full":1089},{"url":1086,"width":229,"height":229},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FHAa7IgZRLn60MU-UVJ-EIg\u002FCBhHMtTXHIgJWQ1uAoT8zJd8Dv4vPAAZfh27-TSSYwoXH6oN8QYmu7BI1e840CDuVdgyeVdj-FhubxjslTv-d_nQIP3LVXlAk4MM0OGICG5T9dFiHrMMOiI2zhz26hl97p_OgeHLcuqKLNl0104seQ\u002FIXWM7p55rmhgHOqAto52zjubRF_z-4QE8ztAXgfXnyI",{"url":1088,"width":232,"height":232},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002Fdm23fHtspt7bQTpS9f6j8w\u002FfWX5sQalv2bf9-eCsAQ9SaW2IpsXSQnIPrb2cHKTohLjwu6mQDqX5xRIhPCa_qHWWLtEpuDVinDh0hP8iBR-Hzzi72gA8C1EU66duXpFL74ro-Ky3A7ci_rUHnqKvnTraoRXVB4Jjq4LQdhCSvQYQg\u002FT6nDnShk_lOire7fBbqbpLPQKRZihJYecLf7WdE6z9g",{"url":1090,"width":221,"height":221},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FW0xZ04E-7viH72RTwi6bqQ\u002FxENZptPuYR-iiViOFyjMnnkdPNz-eWtKfWLHIMfyyPbfroOhdJ5f7yiMmbjq2XV1N13xldtECLjyga0tQCndQoQXkvYAAjxqOCOHp7zA4ZNu8PHtFqTAmfH32VW_tbGlXzZgkhmjSKrEP_Kecl8r_Q\u002F6OxE1DDJ00zHLLpJH1z9mVNNHDtC3LeK2uIzyjV3bCk","CEO","Lore.com","Nathan Lands hosts The Next Wave, HubSpot's original AI podcast, and is founder of Lore.com, now acquiring and operating hyperscale AI data centers. Based in Japan, he also invests in high-growth AI startups through Lands Capital, backed by leading AI influencers. A repeat founder who built successful gaming and tech ventures across Silicon Valley and Kyoto, Nathan publishes Lore Brief, an AI business newsletter with over 40,000 readers, and advises Factory.ai and other breakout AI 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Inc.","Founder of an edtech company, angel investor\nFirst creator to raise a venture round (led by Slow Ventures)\nInfluential Angel Investor (Boom Supersonic, Gheelish, JellyJelly, Navier, Cr8tr, Virtualness, Luum Lash, Sebby’s Fund, Yotta, Sunsama, Beacons.ai, GoodCash, 3DPredict, Passionfroot, Ankur’s Fund, CloudThread, Snapcourse, Davidovs, TapTap, Luma, Kick)\nCovergirl Times Monaco, L’Officiel, Los Altos Hills, Wiba Awards\nWIBA Award — the Best Influencer in Education (Cannes Film Festival 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She's a 2x founder with a background in investment banking with over $1B in M&A and capital markets experience and early-stage venture capital. Taylor brings deep expertise in finance, fundraising, and scaling startups. She has traveled extensively across the globe, combining her passion for food and culture with her mission to help restaurants thrive in the digital age. She's a graduate of Howard University and Cornell University and has been featured in Black Enterprise, Fortune Magazine, and rang the opening bell at NASDAQ.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Ftaylor-a-davis\u002F","https:\u002F\u002Fwww.troodieapp.com\u002F",[960],[],{"id":1162,"slug":1163,"name":1164,"profile_image":1165,"job_title":1178,"company":1179,"featured":12,"featured_order":142,"bio":1180,"twitter_handle":142,"linkedin_page":1181,"facebook_page":142,"threads_profile":142,"tiktok_channel":142,"speaker_website":1182,"last_modified_time":957,"sessions":1183,"speaker_type":1184},"recojgzbmlknkngsd","caden-broussard","Caden Broussard",[1166],{"id":1167,"width":221,"height":221,"url":1168,"filename":1169,"size":1170,"type":225,"thumbnails":1171},"attMWsis3rWEM38aq","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FCaden_Broussard.png","Caden Broussard.png",1463319,{"small":1172,"large":1174,"full":1176},{"url":1173,"width":229,"height":229},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FKCrJJTxCrJjdcI2KMcXIJg\u002FRQ9RUnJ7kVfJgA3_Abx8eIzZpBTRxPX6bhQJW_SgFOijTU0tD8wUgoq9cEskpPABw0HfkpTi2WOzTOi-KF4ezMbi5Xwmne9ceo2W0OXArQC9JloBcbDiGsAFWzWbJUFF5eexuuSl0yDjLKti4JH_Lg\u002Fo8KYxSWbTOlN9-et6N4ZtSiF4Yl0HWRGJ5jtrW7BNAY",{"url":1175,"width":232,"height":232},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FJ-RsrKx9PurjwfIFcvGiLA\u002FtoRVIJnfhRzYFeDKA6lBglO4Q9IP04zC45ynrMQufdiak1b5T7iksh4QKsLNDIqYJj5s1djfRoeWo5N-JoWtaHw1hbLJYccJ1wiJs2L1G3jfkIKDggu_3e3JpEigXHUx1LowY-G8Eb3eDEbvBtVqcQ\u002FCLikPRCJCF1Nd4jaRwqNcVMmP2k0THSbOLbiJ1SEzXU",{"url":1177,"width":221,"height":221},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FSp6oIO5vyTY-A7ZKje388w\u002FULjWJgRUc0wK40xbqVY_zyI9eRNophiOc94TZM3-HGurhBkBW6nTd2As0KdLaGo_on6N61fbq7bpcIFXzV2sUvM5ssRBcim01PtiJ2DkuIqLb4jMWIQQoj5iZDjdAPApRR4Qsx0B7Bbdxu3FpLcZ8w\u002FiX1soG4DTjjB32NaSuFRviP-cvKacyM_CjVQWw_I7e4","Co-founder & COO","Cello","Caden Broussard is co-founder and COO of Cello. Caden started her career at the Boston Consulting Group where she led projects in BCG's Retail and Consumer practice areas. She then joined Capital One where she founded and led a new business unit dedicated to launching new credit products and services for the smallest of small businesses. She holds a BA in Economics and African American studies from Harvard College and an MBA from Stanford Graduate School of Business. She is originally from Tulsa, Oklahoma and currently lives in San Francisco.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fcaden-broussard-90985a90\u002F","https:\u002F\u002Fcellocloset.com\u002F",[960],[],{"id":1186,"slug":1187,"name":1188,"profile_image":1189,"job_title":1091,"company":1202,"featured":12,"featured_order":142,"bio":1203,"twitter_handle":1204,"linkedin_page":1205,"facebook_page":142,"threads_profile":142,"tiktok_channel":142,"speaker_website":1206,"last_modified_time":1207,"sessions":1208,"speaker_type":1209},"recsrndijxouzgacz","george-munguia","George Munguia",[1190],{"id":1191,"width":221,"height":221,"url":1192,"filename":1193,"size":1194,"type":225,"thumbnails":1195},"attilEHzSkL1fsdO8","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FGeorge_Munguia.png","George Munguia.png",1334491,{"small":1196,"large":1198,"full":1200},{"url":1197,"width":229,"height":229},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FsWdH6Rl_4lB9z83AX4hp5Q\u002FszCYRUQSXTqg7a_OmSbgM3qonmbVWyLZS-eCPTaDWJ6e2acZAzSfdVqHsZEi6SZRGVcAhz1t-2J7FS6n4HiRvIH61zFqOyjmREGiYvXo-fG1Tlayk1FbXFbSlkHJangq-1oImTASsh5iaUAL4Dq4pQ\u002Fc29EUviCjYUvfFA1IpnA7pHO1_S8_b3eA98DRTxj9z4",{"url":1199,"width":232,"height":232},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FuUznLD8NUp-SSiwbYisdVg\u002FjvmboxIJYrqRc-91mlt_RZwW6lfGSnADj60dy9YyNO1CLIlLY-84nKfTWJ7xChBqrb4d00yS0lBT1znwwrUC9yuNUR2Z6Uv_swmfC9z_yglyCB5UNSOlJ0RnyzxzVHEKgyNW8_HolDKQtt7ICXlSGQ\u002F870xXg4cdaFzZHrNb9TGZf77FR3TmJkuYevRgfV-4pM",{"url":1201,"width":221,"height":221},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002F77aGLJyF8rW1tj8RVxWl9Q\u002FLFMGXHF_Z03GMyZiI_DinJJQ4bhVAFzTYUAZD_qHjFoLHwUH5xnhMWqILgYF8NeiFXVJ1WKKawlZbOy7UJAO0naPakREPBDsiFXuGWHlHcVMQrCmOamyJunLTd_fhYMVHp5qEPRH4DdZC43V8Fk4ig\u002FRhl4rmq9Q6i4mXhkrZK3Tu8EFFoYpLyQQWknYXhXfnw","Harmony Intelligence Inc.","George Munguia is the CEO and co-founder of Harmony Intelligence Inc., backed by the founders of HubSpot, Typeform, and Apollo. Harmony helps GTM teams unify sales and marketing data into a single source of truth, transforming it into insights, actions, and metrics that drive pipeline and revenue. George was previously the co-founder of Coconut VA, which was bootstrapped to $3M ARR in under three years.","https:\u002F\u002Fx.com\u002Fjobsbygeorge","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fjobsbygeorge\u002F","https:\u002F\u002Fwww.tryharmony.ai\u002F","2025-08-27T16:15:33.000Z",[960],[],{"id":1211,"slug":1212,"name":1213,"profile_image":1214,"job_title":1227,"company":1179,"featured":12,"featured_order":142,"bio":1228,"twitter_handle":142,"linkedin_page":1229,"facebook_page":142,"threads_profile":142,"tiktok_channel":142,"speaker_website":1230,"last_modified_time":1134,"sessions":1231,"speaker_type":1232},"recvrqvka1kezr0ha","jinny-chen","Jinny Chen",[1215],{"id":1216,"width":221,"height":221,"url":1217,"filename":1218,"size":1219,"type":225,"thumbnails":1220},"attj9OKLIQcZIuMHT","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FJinny_Chen.png","Jinny Chen.png",1455161,{"small":1221,"large":1223,"full":1225},{"url":1222,"width":229,"height":229},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002F0Gq9qvhsXxBCFKMTJQo9Kg\u002Fvdk-bWDhfAiIy1LMJMEx1XiZQtg58aMT6oFfGI_8Yc-Ec9g122rwA9jwu90k2MQy94UPxnCnsirWhv5mm18Gf9fVp_HuZSD2bktil-sC8jU8MCqCQWdjedHYJVj6jXvC0khLe9gyj0TADamnS1V9yw\u002FMjeL0dq_r2qXlbSj7mf8EGru7wTz058atiRX71r0rtQ",{"url":1224,"width":232,"height":232},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002Fs1695UrlteixXWv14dcjtg\u002FbO_DNRLo37p1R6xwTwDJnyb-7UC4a82HmGLprT15K1S7unG9vffubcPb6B2oxEihudvVbYuvbHJbTTxuDC9v6e_bIYgfJXYNm8RR4I1wisLAEUU0KSVUYN-Pslj-PI61BcCDV4cEXU-bCpIzbqNPzg\u002F11ntoKzAqjXW9Sc2uB_lxQzt_UUmModEhvH4nNxLVpY",{"url":1226,"width":221,"height":221},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FOw1OnxnFVS6MaJhTQhz6RA\u002FmThizquovMc4Wgu9tw2gXqtaZaHJV0bRTv3ATJZVsDyl9Lb9Ax0k9TL-IHYUqKn0UdpgXb7UPfRivkj6wOg51VRVL34cSJEbbfnDC39ubE-Z-oALimFBHNxAPpYZtTDg_x9MrLaOIdUpv2Xpo7bPyA\u002FWRp0VG4z1BV7OZ9XVbnzdHfSudIy_e-cR-7nQ6llBD0","CEO and Cofounder","Jinny Chen is the co-founder of Cello, a platform giving everyone their own hyper-personal stylist. 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But what if the clues were hiding in plain sight? Join CBS CMO Mike Benson, Mutual Markets CEO Alan Gould, and actor Morris Chestnut (Dr. Watson on CBS's \"Watson\") as they reveal how an innovative spirit and AI can help transform brand partnerships across every industry. Whether partnering with entertainment properties, influencers, or other brands, AI eliminates guesswork from partnership selection and marketing direction.\n","2025-09-04T22:00:00.000Z",[813],[815],[],"2025-08-25T17:47:26.000Z",[],[],[],[2314],{"id":2315,"name":2316,"type":989},"recNc8OhJgKoXhsZf","Brand & Creative",[],[],[2320,2321],{"id":502,"name":113,"type":503},{"id":2322,"name":2323,"type":503},"reczuOC10iFMXP2vM","Culture & Community",[],[],[],[],[2329,2338,2362],{"id":2277,"slug":2278,"name":2279,"profile_image":2330,"job_title":2293,"company":2294,"featured":12,"featured_order":142,"bio":2295,"twitter_handle":142,"linkedin_page":2296,"facebook_page":142,"threads_profile":142,"tiktok_channel":142,"speaker_website":2297,"last_modified_time":2298,"sessions":2336,"speaker_type":2337},[2331],{"id":2282,"width":881,"height":882,"url":2283,"filename":2284,"size":2285,"type":225,"thumbnails":2332},{"small":2333,"large":2334,"full":2335},{"url":2288,"width":889,"height":229},{"url":2290,"width":232,"height":892},{"url":2292,"width":881,"height":882},[2301],[],{"id":2339,"slug":2340,"name":2341,"profile_image":2342,"job_title":2355,"company":2356,"featured":12,"featured_order":142,"bio":2357,"twitter_handle":142,"linkedin_page":142,"facebook_page":142,"threads_profile":142,"tiktok_channel":142,"speaker_website":2358,"last_modified_time":2359,"sessions":2360,"speaker_type":2361},"recsztrqlertfw63x","mike-benson","Mike Benson",[2343],{"id":2344,"width":221,"height":221,"url":2345,"filename":2346,"size":2347,"type":225,"thumbnails":2348},"attE2vGJOPCH7GEAx","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FMike_Benson.png","Mike Benson.png",1866241,{"small":2349,"large":2351,"full":2353},{"url":2350,"width":229,"height":229},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FkKloZPlBjnszl6he4cqWVA\u002FTGHnzhIU5NJOQ0Qz6jd1SLZbFzFByH6W2jeC4qbdmSMzKKfwXwqjwddNYf13XFNnNI_1TEiuBNP4LFuK51gOdZiLLMvIi1x91H7is95-ZJB2TeENBiEWYS5p6k4rTZlfAY2nNIu_HrZviFgjCtDbBw\u002FvbCya-gqBc8CvIIt3ntxpJfxTGLCzr0sinQFkqHodhc",{"url":2352,"width":232,"height":232},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FmHEkr7mL7osgbklE_pz30Q\u002FIsLt-EmVJxtqIdbOF7pFkT73xVfEGbnsF0DgLwzxH3IOIjvBW1ZbEld3lWhM4kD-ViNnQf1ws1w5dX_81IB9E8sldTivonmuWxX3HND3tDNEFWQbT-nRXgX4L6NsZPpmLDbkuGPRfRDSRVGaB4Blzw\u002F0DFJk2301ZKSElzf3mQTkxxjXWxSWAHuR--rhAczT60",{"url":2354,"width":221,"height":221},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FlIMNyJg1NQ6d4LuKz9Ih6g\u002FHBiye0LfeO5nfZrZ7ELv2aJ4vG5sAAiVwk0EzLyPUUX4Fyp86KMnGlqrc2nyJ-vo3u2U-5X5Dh9_tZY0SlOTtL1wikyzoysH3kgkam42kVbfpZFmW-YSwsNSIzthRCHhguv4aY598Iqt3cKDs19L9w\u002F9vZSezZbJtrie-OOd8cmKnnMOmwdWnnswc7ehSTTRD0","President and Chief Marketing Officer, CBS, BET and VH1","CBS","Mike Benson, President and CMO, CBS since 2019, leads CBS marketing across broadcast, streaming and CBS-produced content for Paramount+. His strategies drive growth for CBS Entertainment, News & Stations, Sports, Studios, Media Ventures, See it Now Studios and BET Studios, and he collaborates across Paramount Global for cross-company marketing. He launched hits like MATLOCK, TRACKER, GHOSTS and others, and boosted programs like 60 MINUTES, SURVIVOR, THE PRICE IS RIGHT, NFL ON CBS and Star Trek. Formerly, he held leadership roles at Amazon Studios, Time Warner and The Walt Disney Company.","www.cbs.com","2025-08-22T14:45:22.000Z",[2301],[],{"id":2363,"slug":2364,"name":2365,"profile_image":2366,"job_title":2379,"company":2380,"featured":12,"featured_order":142,"bio":2381,"twitter_handle":142,"linkedin_page":142,"facebook_page":142,"threads_profile":142,"tiktok_channel":142,"speaker_website":142,"last_modified_time":2382,"sessions":2383,"speaker_type":2384},"recuphoxtgxqgjnc5","morris-chestnut","Morris Chestnut",[2367],{"id":2368,"width":221,"height":221,"url":2369,"filename":2370,"size":2371,"type":225,"thumbnails":2372},"attGkJOueoRKQiLUn","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FMorris_Chestnut.png","Morris Chestnut.png",1118385,{"small":2373,"large":2375,"full":2377},{"url":2374,"width":229,"height":229},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FSc-6dz6rWVhzoFelnMKT_Q\u002FaEs3r2vsoQJsO1Ghncd2rg9WOClJSUi3jW9q0R4My1_0XhVkXuigjkiMlSjp9ZWlMeXieGMBQS08lHfKplX5ZA7--VgVlUe2JHXld5kWWXqmoig5TT8zITqqlnrwl31qoue2hqE7Wjcld3Tn0AgJFA\u002FSSHRY1zj0_DdND89QTGzTJ6PM0qATLBc4Dpg1DS1Uek",{"url":2376,"width":232,"height":232},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FJIP7kdEURddnTNEWmsAQrQ\u002FQJbDom7OBwFq3yt3DNQLI8hur8OjEN7fBHILyKMVA5lSckVWJAUeriMQmu1dzzyd0iGP1GWl4FReFRCAaky4jQd0w_2B41Xt9Vje4HcH1lSBrH8J2vIyyhrRKoEEkWZKLN93qXRTeQuBA4Ko_Qe2PA\u002FfHBnfYdckLMJJIbPaptgqL3JEVe8wOdAWaCVxS23Je0",{"url":2378,"width":221,"height":221},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002Fz5A0EGqQdc9kAedMhmK3og\u002Fv95Hs5U39VmWjwTKyENgVpuFJlHQXgEx2Np9WLT6CV_3e-vck4-Qm1JNyHCB6EETBUlNZpoPt4Ckun0aVh5zEvh2HPlobwnkDtmP3OuDsxTU9TpNGnpb7c9sP55TfuuVo8QMd1OUSG4szlTqpRNWhw\u002FuzLlKRAspmAYWPaUpi-WnztOPQ6ollIKJbB_izdJpV0","Actor and Executive Producer","CBS' Watson","Morris Chestnut, a two-time NAACP award-winning actor and producer, has enjoyed tremendous success for over three decades. He received a Hollywood Walk of Fame star in 2022. Currently, Chestnut leads CBS drama WATSON in its second season as star and executive producer. In 2023, he won his second NAACP Image Award for Outstanding Lead Actor for Peacock's \"The Best Man: The Final Chapters.\" His TV credits include NURSE JACKIE, American Horror Story, Rosewood, The Resident, and Goliath. Film credits include Boyz n the Hood.","2025-08-27T16:15:35.000Z",[2301],[],[],[],26,[1260,1261,2389],"3:00pm - 3:30pm PT",[],{"id":2392,"slug":2393,"name":2394,"profile_image":2395,"job_title":2408,"company":236,"featured":12,"featured_order":142,"bio":2409,"twitter_handle":142,"linkedin_page":2410,"facebook_page":142,"threads_profile":142,"tiktok_channel":142,"speaker_website":2411,"last_modified_time":2412,"sessions":2413,"speaker_type":2503},"recho4ugv3oewnxaw","alanah-joseph","Alanah Joseph",[2396],{"id":2397,"width":221,"height":221,"url":2398,"filename":2399,"size":2400,"type":225,"thumbnails":2401},"attSbqng6kzqKYSTb","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FAlanah_Joseph.png","Alanah Joseph.png",522676,{"small":2402,"large":2404,"full":2406},{"url":2403,"width":229,"height":229},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002F1IPflCbXHN-xbBvygByYbQ\u002Foooyshi2tMdDZQG_ZtSRV_XehRUMOcR-ZOUvwAR7JjLDyXSaBTJkoctSFniNKiZP0YLcMEtC6XAEAsJgOhgqjWoYwaRNdsr0j8616RMGFxOJ_h49SElwg4qEJrOPsxwSXXtSbviOw4RuJpV1TDLd5w\u002F1VtImfb-p6Y_5Ias54OGiuL8AWRa40rdx3-k-965joA",{"url":2405,"width":232,"height":232},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FRQzbPlnwKcKbagUfNnlSnA\u002FLu9kg3PwvrAP8YJRt5Fckl_xEWZrklEJEK60n7aJ4I5BppH-bUT22WlcJXQV-3R8bFVVABPa_ojSicaJ7MMX1n1byeYJN3kpj1hJeEMmDDj3Ms2T8pqgcHs8dL94OgiOwc4atHRZM1HOU542P4afZg\u002FFO6ijgYUY4Cdh_xDvwW2Pfh0W6-u8ySTiCo5MGXIrz4",{"url":2407,"width":221,"height":221},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FPzPDNfwaG-SFaA20I9LCiQ\u002FVOHbUFPb653-kA6ue8Bys5vjPxNA6p1dSeg4V6ihTi5ThiE4_FLqjvEC7VOJEd4LhpRh2kx32vfK-yvNrFn2qTbKZ7k1rBo7TzrZ1B1AyJwMYNibX5yNLpEHLnIB4PirZM4rzSQNt8rMhu4RTvEzbQ\u002FnooJJ2QV6MyPdIoIBmfkAClpXzri3iFzdJyzbOnk-uE","Head of Creator Partnerships","Alanah Joseph serves as Head of Creator Partnerships at HubSpot, where she leads a dynamic team responsible for driving the company's influencer marketing initiatives. 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Learn sustainable creative leadership through intentional personal development. Build a \"sovereign practice\" where fulfillment and profit align. Master energy-based systems, regenerative routines, and authentic presence for lasting success.","2025-09-03T19:30:00.000Z","2025-09-03T20:15:00.000Z",[1905],[1907],[],"2025-09-09T23:30:41.000Z",[2426,2436],{"id":2427,"width":142,"height":142,"url":2428,"filename":2429,"size":2430,"type":262,"thumbnails":2431},"att3BfMmJGpQdrLCo","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fsession-attachments\u002FED2_D1_02_Lorraine_K_Lee_Alanah_Joseph_Beating_Burnout_Use_Personal_Growth_to_Drive_Success_Presentation.pptx.pdf","ED2_D1_02_Lorraine_K_Lee_Alanah_Joseph_Beating_Burnout_Use_Personal_Growth_to_Drive_Success_Presentation.pptx.pdf",1193602,{"small":2432,"large":2434},{"url":2433,"width":266,"height":229},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FmBhTI9sWnKgamdAcw9zbtg\u002F0Sw_GUzQtkBXjN3bh4P43QOpT8KaBs5PKO2ZtD1pUrhD__VJ8VHQcr4m5NLMxv_UQLDRf2pOoylSGjGjf78JoSPR-YOw87pLB7nMyzvrCghSiIlQdqECumar8AIZS9gFT8KE5C5CZE8VZuWnDTWZug\u002FDFZL9s3duBKmEjfKz6egxutF42KaGZrad4pIsptGV9A",{"url":2435,"width":269,"height":232},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FgQ8VKgzlpfq8DfYw6mDZuA\u002FpQ_P3x01vffzt3DmUsZ1NL7_qv_27yVmxb2GoXR8lkbbMfguH74NsNP-Jv02nukW0jYs5cdJ-V9bQmtNbSVFwwgtRTz43FsoM3Za6AVLBazvwgALulhTtDDWNJuuTYjam8Fx3cDKunVoHCanhcjlvw\u002FTHaQUeLf2z1c1wtSq-anlGxIcJUwfWRS6NJCqQ2Xa5Y",{"id":2437,"width":142,"height":142,"url":2438,"filename":2439,"size":2440,"type":262,"thumbnails":2441},"attN4eJNXQnKsO6mr","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fsession-attachments\u002FINBOUND_2025_-_ED2_-_Beating_Burnout_-_Use_Personal_Growth_to_Drive_Success.pdf","INBOUND_2025 - ED2 - Beating Burnout - Use Personal Growth to Drive Success.pdf",796535,{"small":2442,"large":2444},{"url":2443,"width":266,"height":229},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FUFPpaKovguLHqfrac9utZw\u002FGsZJCTuKZ-ifLV8wBQSFkR-lqIKKkkHtlNUt2DREl8jLd-T5XPL34mJAXEjw77DwNDox95aGIEqcobus_2OrktLDwrTKS65agjoayRi6Vvzkfp6TYli2HTvKk015QzIMlQ8X8lGlPnl_rslBC2lXHQ\u002FEUGqkvaur69LQWw5NhrxwYwGSgH33HN47zKqtOKsftc",{"url":2445,"width":269,"height":232},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FodTpRjtDum3sDu_fQSKjLQ\u002FCJ1fUkqsLXjSeUVebkl6Ym76f6WG_TyUYd0BJSOvWwyPBKtwgfaTomh1rbNNrk9sfMemVOuNE9ZArxptgsiOeVDzg3IkvvKnTTQXzldR-6a-sXuOUmAgQz5EVNeWk0_FCk4pfNCgHJhQtsvxVY-61Q\u002FRj_SZ0JmDKoeB388_MwvoXsjJyMqnpOew5FrSKTSXw0","Beating Burnout: Use Personal Growth to Drive Success, AI Recaps",[],[],[2450],{"id":2315,"name":2316,"type":989},[],[],[2454,2455],{"id":2322,"name":2323,"type":503},{"id":2456,"name":2457,"type":503},"recdRxKlAmRux8eq3","Coaching & Mentorship",[],[],[],[],[2463,2472],{"id":2392,"slug":2393,"name":2394,"profile_image":2464,"job_title":2408,"company":236,"featured":12,"featured_order":142,"bio":2409,"twitter_handle":142,"linkedin_page":2410,"facebook_page":142,"threads_profile":142,"tiktok_channel":142,"speaker_website":2411,"last_modified_time":2412,"sessions":2470,"speaker_type":2471},[2465],{"id":2397,"width":221,"height":221,"url":2398,"filename":2399,"size":2400,"type":225,"thumbnails":2466},{"small":2467,"large":2468,"full":2469},{"url":2403,"width":229,"height":229},{"url":2405,"width":232,"height":232},{"url":2407,"width":221,"height":221},[2415],[],{"id":2473,"slug":2474,"name":2475,"profile_image":2476,"job_title":2489,"company":2490,"featured":12,"featured_order":142,"bio":2491,"twitter_handle":2492,"linkedin_page":2493,"facebook_page":142,"threads_profile":142,"tiktok_channel":142,"speaker_website":2494,"last_modified_time":2495,"sessions":2496,"speaker_type":2497},"rec8ektgug2yhbl9w","lorraine-k-lee","Lorraine K. 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In this hands-on lab, you'll write, test, and refine prompts that deliver marketing gold instead of generic fluff. Through interactive exercises using both HubSpot's AI tools and external platforms, you'll learn about and practice iterative prompting methods to refine outputs until they're publication-ready, ensuring your work is always slick, never slop. Bring your laptop and real marketing challenges—leave with the skills and techniques to consistently create AI prompts that think like your best marketing strategist rather than just a content machine.","2025-09-03T21:15:00.000Z",[1504],[1506],[],"2025-09-09T23:25:58.000Z",[13889],{"id":13890,"width":142,"height":142,"url":13891,"filename":13892,"size":13893,"type":262,"thumbnails":13894},"attGHb4L0355aOtfH","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fsession-attachments\u002FAL2_D1_02_Crystal_King_Luis_Azuaje_Lab_AI_Prompting_for_Marketing_Excellence_Presentation.pdf","AL2_D1_02_Crystal_King_Luis_Azuaje_Lab_AI_Prompting_for_Marketing_Excellence_Presentation.pdf",2150606,{"small":13895,"large":13897},{"url":13896,"width":266,"height":229},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FXrXnSRhxeMhOLCYyYbmmGA\u002FAbdvgoFte0CCY0VJJZcw25ELjEVMn3NUrKlPygmJ-Xm6fx34D0YWcDYROBWQPKKg87cy2SolqBeX6orLOntyDE21L7_RK_VN9NSsEUXPt9nx_tMY3wr99_JT4ZBOKoQGLKul7vqtdUuYDe06Hx4_tg\u002FB9mGC3iUnyxxejYQpyoB2NaAGSxUHwYgrSToIcEMohk",{"url":13898,"width":269,"height":232},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FbvIZajB3G0Umgilyt5Wwig\u002FfUoI1PP9jzzEZLPW0K2Cjd9KxZyOYMyheMFcVLAMC65mXSHY21VWx6IgG4xrHE61l845q-JxQdGy5gLuqhB8O2dc1Y0BH0o3FCypwSupL7jOfTskXq8EGfjv2tktUIPhz-boRRuXA2XsiK30g6pesQ\u002FRoFWyXw1T8WuJ9vX_tNGV-8qtWinS-ZIaKZRlsTj5uI",[],[],[13902],{"id":1451,"name":1452,"type":989},[],[],[13906],{"id":502,"name":113,"type":503},[],[],[13910],{"id":1336,"name":1337,"type":291},[],[13913,13923],{"id":13856,"slug":13857,"name":13858,"profile_image":13914,"job_title":311,"company":236,"featured":12,"featured_order":142,"bio":13872,"twitter_handle":142,"linkedin_page":13873,"facebook_page":142,"threads_profile":13874,"tiktok_channel":142,"speaker_website":13875,"last_modified_time":13876,"sessions":13920,"speaker_type":13922},[13915],{"id":13861,"width":221,"height":221,"url":13862,"filename":13863,"size":13864,"type":225,"thumbnails":13916},{"small":13917,"large":13918,"full":13919},{"url":13867,"width":229,"height":229},{"url":13869,"width":232,"height":232},{"url":13871,"width":221,"height":221},[13879,13921],"rec1sygeqp0yx6id5",[],{"id":13924,"slug":13925,"name":13926,"profile_image":13927,"job_title":554,"company":236,"featured":12,"featured_order":142,"bio":13940,"twitter_handle":142,"linkedin_page":142,"facebook_page":142,"threads_profile":142,"tiktok_channel":142,"speaker_website":142,"last_modified_time":13941,"sessions":13942,"speaker_type":13943},"recrmqni5qnimsfmv","luis-azuaje","Luis Azuaje",[13928],{"id":13929,"width":881,"height":882,"url":13930,"filename":13931,"size":13932,"type":225,"thumbnails":13933},"attr330Gwmhg0bjYK","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FLuis_Azuaje.png","Luis Azuaje.png",713327,{"small":13934,"large":13936,"full":13938},{"url":13935,"width":889,"height":229},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002Fj6OXiNaRdMGdZ-AJf0qibA\u002F6eMDseXcPu-YrWWF-eJM0qkekJ9n0baJSRS7svxFuKZto7MQ_yY5rjbsvz3kAuyDWn4rrORTsu2UTLU2iNionc0PmV4F-ULpkueJuwm1Q9CYlvf0NtD6-JH-KkIxBcBwb3YJfNoiolRwgIxg-6tqIw\u002FaG0I1BLFrjmJ3PLt-V3u2MLAaz49ufb-x8hxwoPDBt8",{"url":13937,"width":232,"height":892},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FahDSWjL8fQSisvZE4u8agg\u002FCZmA3q0rnBFfcSe3repgeAC5-TLran4RlAaJhOiIl-TlGqV3OAgTmJ_kQRkfXM-8kiJRZ5pmpw1hHrqCUi5jlbaS2RDwJifrJQq3LRzcHqKrryFNyHLgPNVPvfFwDcYLyipjTezHre4ARgSuZqQa6w\u002FNYS8nNrRJggNPLQQvHJ_oBJqaQQ6MsJW6EmpLY8UvVg",{"url":13939,"width":881,"height":882},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002Fk0qcEV_CSqM-Loj2wy-6yg\u002FFoXW5jRWx6sZSBQAyc36Qtr2zKlCuW4J2J1R4CFsRYV_RsK0V3vaPYEzKqrZvotMn7kyi3gbMxGj4tUuyaYZyCS58IDD9hIG-ESWo7vFZBo2_es8R_GI3fmGMt0dbaZ_Zr-Rg_UWlY53WU8T7AXtQw\u002FV30Hm_KrAmCLx3G3f_pPAFh8dEXDK-uwlBZVyyHEaUY","Luis is an Inbound Professor at HubSpot Academy, located in Colombia. 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Come take the “What Vibe Event Marketer Are You?” quiz and find your energy match.\nLive DJ setting the tone. Exclusive swag + the coolest hats on the floor. Shiny stickers. Come for the beats, stay for the connections — this is where eventprofs at INBOUND get together. Whether you’re here to refuel your strategy, steal some inspo, or just vibe with the right crowd, we’ve got you. No boring name tags. Just bold energy.\n\n*Session reservations required this year. 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As VP of Social at Edelman, she leads social strategy for Unilever brands like Dove, Vaseline, and Hellmann’s. She’s also worked on Stanley1913, Fruit of the Loom, and major tech and pharma brands. Outside of work, Dakota writes Recreation, a (fun!) 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In this panel, Jayde Powell talks with social leads from top agencies to reveal how iconic social moments come to life. Hear about the wins, pivots, and fast moves it takes to keep up with culture. They’ll also dive into how agency teams are evolving—through staffing, training, and tools—to support today’s always-on social world. 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Powell is a creatorpreneur and social media strategist from Atlanta, Georgia. With over 12 years of experience in marketing, Jayde has taken her knowledge and established herself as a well-respected creative and voice in both the advertising industry and the creator economy.\n\nShe is the founder and head of creative at The Em Dash Co., a multidisciplinary social-first creative agency specializing in strategy, creative direction, and content creation. 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Learn how the fastest growing GTM teams use first and third-party signals to identify target customer segments and run personalized campaigns that convert. You'll learn how to automate your segmentation, identify which signals drive results, determine the right tech stack for your company stage, and build an end-to-end multi-channel campaign together using signals.",[2037],[2039],[],"2025-09-09T23:44:15.000Z",[16758,16768],{"id":16759,"width":142,"height":142,"url":16760,"filename":16761,"size":16762,"type":262,"thumbnails":16763},"atto8wtu5yRCFLogf","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fsession-attachments\u002FDD6_D2_01_EJ_Cho_Kevin_White_Ventures_Signal_to_Revenue_Personalized_Campaigns_That_Convert_Presentation.pptx.pdf","DD6_D2_01_EJ_Cho_Kevin_White_Ventures_Signal_to_Revenue_Personalized_Campaigns_That_Convert_Presentation.pptx.pdf",8483697,{"small":16764,"large":16766},{"url":16765,"width":266,"height":229},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775073600000\u002FVC3UL3yEs5WpLZFOJkz4wQ\u002Fig62wHAiY2urbimzg0C5fF6DvixTMEJmXezkgzHfxlQmIUAIl6L0XPZxy6gWlwynYkO86GA4bJSpm5TKsEOf2Ib57UrBcJqRXSS8TFEmkCYoqJAsovy2tbUOKR1PGfZMQcyD46y_xhsHm5mrZ6tDKA\u002Fs4xQ_sOz-ewFK5JeRZsvvyh0UATmN3MixhA5mIFUTa8",{"url":16767,"width":269,"height":232},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775073600000\u002F691LH74qqKhH7ORA8JIL4Q\u002FP8UG88jC0YmwjgTzvV3Ri3gsf4Po0HWo3Rc3KiFWBE3CwSLr-4XVWlIohFGvwSMUhOM26GFhu2gDLBoxArOyfHxDyyM-syNPwVTLagtzhGMefJ5dvVuBduNM7DJSlYrd-dydLJw0PLZdzeyI7iTfrA\u002FBdOdqdmWl7oUbycX75FDQvw1ngP5KycvKJroVhIMDUM",{"id":16769,"width":142,"height":142,"url":16770,"filename":16771,"size":16772,"type":262,"thumbnails":16773},"attyHKEW8I1y0M8Ha","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fsession-attachments\u002FINBOUND_2025_-_DD6_-_Signal_to_Revenue_-_Personalized_Campaigns_That_Convert.pdf","INBOUND_2025 - 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Fmr @segment @retool . 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Through a blend of data analysis and human insight, he’s helped scale to 45M+ monthly sessions, grow the content library to more than 3M photos and videos, while strengthening integration with Canva’s 225M+ monthly users.  A curious problem solver at heart, Enrique breaks down complex business challenges into actionable strategies that drive value across the entire user journey.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fenriquehoyos\u002F","2025-07-22T15:57:12.000Z",[17614],{"id":17615,"year":242,"unique_id":17616,"title":17617,"description":17618,"start_date_and_time":2035,"end_date_and_time":17619,"level":17620,"skill_level":462,"location":17621,"livestream":12,"livestream_link":142,"livestream_order":142,"featured":12,"featured_order":142,"related_sessions":17622,"last_modified_time":17623,"registration":128,"session_reservations":128,"reservations_required":128,"registrationCapacityEnable":128,"registrationCapacity":5428,"attachments":17624,"attachments_name":17645,"attachments_thumbnails":490,"also_sponsors":17646,"session_type":17647,"session_marketing":17648,"session_sales":17650,"session_customer_success":17651,"session_culture_trends":17653,"session_gtm_data_systems":17654,"session_revops":17656,"session_hubspot_products":17657,"session_networking":17658,"speakers":17659,"sponsors":17669,"locations":17670,"grid_row_span":156,"grid_row_start":1351,"display_date":17671},"recfd0armcnutzy7k","1673791","Beyond Acquisition: Turning Users Into Lifelong Customers","Acquiring customers is only half of the battle — driving early product stickiness is where compounding growth happens.  Discover how to blend quantitative and qualitative data to design experiences that stick: define your value proposition, identify your ”aha moment,” and design an onboarding experience that turns new users into successful customers.  We’ll walk through a real life case study on how Pexels rebuilt their creator (customer) onboarding to grow their community to 300K+ and unlock 3M+ pieces of content. From high-level strategy, to practical tips you can implement immediately.","2025-09-03T19:15:00.000Z",[5423],[5425],[],"2025-09-09T23:28:28.000Z",[17625,17635],{"id":17626,"width":142,"height":142,"url":17627,"filename":17628,"size":17629,"type":262,"thumbnails":17630},"atts73yUjHBeBsmBs","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fsession-attachments\u002FED5_D1_01_Enrique_Hoyos_Beyond_Acquisition_Turning_Users_Into_Lifelong_Customers_Presentation.pdf","ED5_D1_01_Enrique_Hoyos_Beyond_Acquisition_Turning_Users_Into_Lifelong_Customers_Presentation.pdf",14730378,{"small":17631,"large":17633},{"url":17632,"width":266,"height":229},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002F0y8RE6rJJzqj-PP91KlUsg\u002FzPJJNrKB6ZwjBomwBcHlLKT3KdJLalmgZv6bJ9BwkH47GbD_U-7Z2xMHNx66yJMaKAVDJnJuXLy2LUWXgcx21dSf9YqBJxhjE_fVI7z9x5XYmEjsA5nZBw6V9uW3ozl7fYHn6MIFhymUSxyqh3hq-A\u002FnS6Q1aEJ5plkFdW4XijPKtDYo6BY4qxcunarkdDAyAU",{"url":17634,"width":269,"height":232},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002F9k7JODJrgfI0N8wfwDGw5g\u002FweQWImE_Fg0QQM35PYNftaABJSae64ipI_K8uW10dg96y9FaY8ZcI9M9H0fAfI9kKCRYUtNbUG-kgYiU2eP7QW3FCcf7BjLhyDy_mDEgyOgkMgxcA-YU3G3Di_n5uh1nnKFILzWlwELvbAdeC3xoUA\u002FB_RB5hfBz1j98jDpQVSiowFIeao5GGgiPsjZS0U0Csg",{"id":17636,"width":142,"height":142,"url":17637,"filename":17638,"size":17639,"type":262,"thumbnails":17640},"attLuJ0Ue8UTxTPlj","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fsession-attachments\u002FINBOUND_2025_-_ED5_-_Beyond_Acquisition_-_Turning_Users_Into_Lifelong_Customers.pdf","INBOUND_2025 - ED5 - Beyond Acquisition - Turning Users Into Lifelong Customers.pdf",710900,{"small":17641,"large":17643},{"url":17642,"width":266,"height":229},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FUYWeUk7_qPfwcZFDfc3ezA\u002FkwS_MzYxaFN7boex2s4YienKtYQJTyswk054CC4uXO0OUecFzHbrvdPZc28ITnbvGaoYyRCUYl55b8jbzTK1VKBXIhhuRcX_VnF_eiu9xPRlZqaqNm4Bo3GzdOVaAbAIYmgP-OM5ek90r82txZJx7w\u002FppaBdNL4rUFuUrYmso0pG8qVj8TUXSjTKCdIi4Vc-gg",{"url":17644,"width":269,"height":232},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FGMO66qaamQELjfBAedrUJw\u002Fn-NBEB6c3ddwZksMc2b6AeULq3TqqDFhKOZh4pxXnERbo3XzI2MjtSxZm0ZQ7WMr6FwuxuJquvIEQW6xHkckUOCNzuHIRF0IdcrDCbiCnKVzIxf07xAgfe_aUnA1LP--JDQA_E3rigcOyD5u0RfjhQ\u002FTZg9jLtFH-J2MHDBDrg9OsT7sWEUWwMdz8fCI-WI974","Beyond Acquisition: Turning Users Into Lifelong Customers, AI Recaps",[],[],[17649],{"id":3589,"name":3590,"type":989},[],[17652],{"id":497,"name":498,"type":499},[],[17655],{"id":7416,"name":7417,"type":281},[],[],[],[17660],{"id":17592,"slug":17593,"name":17594,"profile_image":17661,"job_title":17608,"company":17609,"featured":12,"featured_order":142,"bio":17610,"twitter_handle":142,"linkedin_page":17611,"facebook_page":142,"threads_profile":142,"tiktok_channel":142,"speaker_website":142,"last_modified_time":17612,"sessions":17667,"speaker_type":17668},[17662],{"id":17597,"width":221,"height":221,"url":17598,"filename":17599,"size":17600,"type":225,"thumbnails":17663},{"small":17664,"large":17665,"full":17666},{"url":17603,"width":229,"height":229},{"url":17605,"width":232,"height":232},{"url":17607,"width":221,"height":221},[17615],[],[],[],[356,357,1353],[],{"id":17674,"slug":17675,"name":17676,"profile_image":17677,"job_title":9868,"company":17690,"featured":12,"featured_order":142,"bio":17691,"twitter_handle":142,"linkedin_page":17692,"facebook_page":142,"threads_profile":142,"tiktok_channel":142,"speaker_website":17693,"last_modified_time":17694,"sessions":17695,"speaker_type":17799},"recvsomsshn7jgpov","eric-m-bailey","Eric M. Bailey",[17678],{"id":17679,"width":221,"height":221,"url":17680,"filename":17681,"size":17682,"type":225,"thumbnails":17683},"attfKeDjz2j0XS0Ug","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FEric_M._Bailey.png","Eric M. Bailey.png",1142216,{"small":17684,"large":17686,"full":17688},{"url":17685,"width":229,"height":229},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FtjjKnSWFul30E9I6nlBE_g\u002F0nhNYUSlEYr7YAkuY6ehR0k1Qtl9f9uyQPvY4ZtIgz5jFO5tQGLfTTgQ43Yy6RP7vgISTOwMItLodN-WAEVJyx4zgiOuQxTmXO_npw6Xwnwd1NqHBXkujTSOPdOHFvtJpYO4roSlhh0e9Ptl2y5oqg\u002FjOMXI_B5FMV_03cWKHDwDpAldGrh3yIa5GeAoyF8rmY",{"url":17687,"width":232,"height":232},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002FUVEc9-JQgmyA3QGiwpVSAw\u002Fi6QCAnsV_e-rpRvsbq9HokK9wvy2GsPgpgtIzDWwMgYoGSQWshE6mYpglGJ90CQF1vjDuGIldFwaggCefqm8gJwCfAATrp5r6lgoXXMY7BQVti97w2_q82oN_flLhDj5c4KAtpyecBBbUZs43zbzeg\u002FYAED-768dFEAAY6Q4YI_gpBQElCVVAcsZq-Fw3ok6hE",{"url":17689,"width":221,"height":221},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F51\u002F51\u002F1775066400000\u002Ff-Ewo3vJWSkb0lk87ZgsIw\u002F5VReR_c-J1-VUVEMaGj2afBbR38no6xmW4WvHZ3C72q_Qkc-AlhpTohgbW4LrF0mDduAqC0ESWLnpUCfPvRP2my86drxLGDAE_55qJi8qSHcrMSnOgKtnLOpUwWPARd0UMTndG89yNSDQrPMRWKXng\u002FhOtjIi8jmM9SE4bu5U6rSRR5pBKIsHa-QMPKzYPW3-A","Bailey Innovation Group","Eric M. Bailey is the bestselling author and president of Bailey Strategic Innovation Group, one of the fastest-growing human communication consulting firms in the United States. Eric has a unique set of life experiences that includes earning a Master’s Degree in Leadership and Organizational Development from Saint Louis University, helping NFL Pro-Bowler Larry Fitzgerald pet a rhinoceros, doing barrel rolls in an F-16, and chatting with LL Cool J on the campus of Harvard University. Eric believes that no matter what life throws at you theres either a lesson to be learned or a story to be told. 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If you’re anything like me, you have countless examples DAILY of people behaving irrationally! What would the world look like if we could cure the stupidity around us? Imagine freedom from frustration. Imagine the peace. This session, based on Eric M. Bailey’s bestselling book, can fix that. 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Go-To-Market","2025-08-27T16:47:09.000Z",[],[],[43062,43063,43064,43065,43066,43067,43068,43069,43070,43071,43072,43073,43074,43075,43078,43079,43080,43081,43082,43083,43084,43085,43086,43087,43088,43089,43090,43091,43092,43093,43094,43095,43098,43099,43100,43101],{"id":3054,"name":3055,"type":989},{"id":279,"name":280,"type":281},{"id":5152,"name":5153,"type":291},{"id":3698,"name":3699,"type":286},{"id":3457,"name":3458,"type":286},{"id":2315,"name":2316,"type":989},{"id":33816,"name":33817,"type":291},{"id":1336,"name":1337,"type":291},{"id":284,"name":285,"type":286},{"id":2678,"name":2679,"type":286},{"id":5463,"name":5464,"type":291},{"id":289,"name":290,"type":291},{"id":825,"name":826,"type":827},{"id":43076,"name":43077,"type":2771},"recb3YS84mqQTtWHr","Braindate",{"id":1451,"name":1452,"type":989},{"id":2456,"name":2457,"type":503},{"id":7416,"name":7417,"type":281},{"id":2763,"name":2764,"type":286},{"id":508,"name":509,"type":291},{"id":832,"name":833,"type":503},{"id":2881,"name":2882,"type":291},{"id":1946,"name":1947,"type":291},{"id":11894,"name":11895,"type":291},{"id":497,"name":498,"type":499},{"id":1941,"name":1942,"type":286},{"id":2070,"name":2071,"type":989},{"id":5143,"name":5144,"type":827},{"id":2769,"name":2770,"type":2771},{"id":4010,"name":4011,"type":281},{"id":5022,"name":5023,"type":291},{"id":502,"name":113,"type":503},{"id":43096,"name":43097,"type":291},"recuwI8RBgEiRB5Qm","Breeze Intelligence",{"id":3589,"name":3590,"type":989},{"id":987,"name":988,"type":989},{"id":388,"name":389,"type":281},{"id":2322,"name":2323,"type":503},[43103,43357,43518],{"createdDate":43104,"id":43105,"name":43106,"modelId":96,"published":97,"query":43107,"variations":43110,"firstPublished":43111,"previewUrl":43112,"testRatio":141,"screenshot":43113,"createdBy":196,"lastUpdatedBy":189,"folders":43114,"meta":43115,"lastUpdated":43119,"data":43120,"rev":43356},1775236759867,"d025abfb8992404bb13d53e609c06a87","How to Convince Your Manager to Send You UNBOUND 2026",[43108],{"@type":100,"property":101,"operator":102,"value":43109},"\u002Fblog\u002Fconvince-your-boss-letter",{},1775247152749,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fconvince-your-boss-letter","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F998ec632ce1f4c96a21a5fd7315584b9",[],{"winningTest":142,"componentsUsed":43116,"kind":31,"lastPreviewUrl":43117,"originalContentId":43118,"hasLinks":12,"hasAutosaves":12},{"Hubspot Form Embed":141},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fconvince-your-boss-letter?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects%2CsendPullRequests&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=d025abfb8992404bb13d53e609c06a87&builder.overrides.d025abfb8992404bb13d53e609c06a87=d025abfb8992404bb13d53e609c06a87&builder.options.locale=Default","72570eb826104904ac18c4af70c3fff6",1776224582418,{"inputs":43121,"description":43122,"excerpt":43123,"environment":108,"datePublished":43124,"image":43125,"themeId":12,"title":43126,"author":43127,"category":43128,"imageAltText":43129,"featured":12,"blocks":43130,"url":43109,"state":43353},[],"If you’re having trouble securing tickets to UNBOUND 2026, here’s how you can convince your manager it’s a worthwhile investment for the company. Download our Letter template!","If you’re having trouble securing tickets to UNBOUND 2026, here’s how you can convince your manager it’s a worthwhile investment for the company. Download our letter template!",1775566800000,"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F12c277d06784493da420b781ea430dde","Convince Your Manager to Send You to UNBOUND 2026: Free Letter Template",{"@type":29,"id":110,"model":111},"Announcements","An image of a busy INBOUND event.",[43131,43146,43156,43165,43207,43217,43248,43257,43288,43297,43339,43348],{"@type":120,"@version":121,"id":43132,"meta":43133,"component":43135,"responsiveStyles":43138},"builder-750040981b224dd99f5f8b5ead31ff1e",{"previousId":43134},"builder-c9f441c6dba549f4988515a42e95de77",{"name":124,"options":43136,"isRSC":142},{"text":43137},"\u003Cp>UNBOUND 2026 (formerly INBOUND) is happening September 16–18 in Boston. HubSpot’s flagship event is evolving to reflect how growth works today: more connected, more collaborative, and powered by AI. \u003C\u002Fp>\u003Cp>Growth is no longer linear and the teams that adapt fastest (testing, learning, and evolving in real time)are the ones pulling ahead.\u003C\u002Fp>\u003Cp>UNBOUND is built for that reality. \u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">If you’re ready to attend but need your manager’s approval, we’ll help you make the case. Below, you’ll find a customizable letter template plus the context you need to turn a “maybe” into a confident “yes.”\u003C\u002Fspan>\u003C\u002Fp>",{"large":43139,"small":43145},{"display":43140,"flexDirection":43141,"position":43142,"flexShrink":172,"boxSizing":43143,"marginTop":43144,"lineHeight":131,"height":132},"flex","column","relative","border-box","0px",{"marginBottom":134},{"@type":120,"@version":121,"id":43147,"meta":43148,"component":43150,"responsiveStyles":43154},"builder-ae96d675e1c642b7a13136a3fd3e631b",{"previousId":43149},"builder-54acdaf3cfd440c8955346d89d35f27e",{"name":160,"options":43151,"isRSC":142},{"headline":89,"subHead":43152,"embedScript":43153,"excludeDecoration":128,"forceWhite":128},"\u003Cp>\u003Cstrong>Want to bring your leadership team on board?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>Fill in your details to download the Convince Your Manager letter template.\u003C\u002Fp>","\u003Cscript charset=\"utf-8\" type=\"text\u002Fjavascript\" src=\"\u002F\u002Fjs.hsforms.net\u002Fforms\u002Fembed\u002Fv2.js\">\u003C\u002Fscript> \u003Cscript>   hbspt.forms.create({     portalId: \"146726\",     formId: \"1878d759-77db-4912-b155-ca741a6ade19\",     region: \"na1\"   }); \u003C\u002Fscript>",{"large":43155},{"display":43140,"flexDirection":43141,"position":43142,"flexShrink":172,"boxSizing":43143,"marginTop":134,"marginBottom":134},{"@type":120,"@version":121,"id":43157,"meta":43158,"component":43160,"responsiveStyles":43163},"builder-b0dd56e2987b438388d8a456e23fd077",{"previousId":43159},"builder-d84b126d606f47e2a8d3ace0a68cca89",{"name":124,"options":43161,"isRSC":128},{"text":43162},"\u003Ch4>Hear What Happens When Your Manager Says “Yes” \u003C\u002Fh4>",{"large":43164},{"lineHeight":131,"height":132},{"@type":120,"@version":121,"id":43166,"meta":43167,"component":43169,"responsiveStyles":43204},"builder-760f36203f104c87bd360cfe7498eccc",{"previousId":43168},"builder-d4b4242504ce444fa133646c4d40913b",{"name":43170,"options":43171,"isRSC":142},"Columns",{"columns":43172,"space":127,"stackColumnsAt":43203},[43173,43187],{"blocks":43174},[43175],{"@type":120,"@version":121,"id":43176,"properties":43177,"meta":43179,"component":43181,"responsiveStyles":43184},"builder-3a910676972746a28c29a80209a280ed",{"id":43178},"manager-ic",{"previousId":43180},"builder-2faa8b4de37a4a32a15768cdf0cff513",{"name":124,"options":43182,"isRSC":128},{"text":43183},"\u003Cp>\u003Cstrong>WATCH: Crystal and Pablo’s Story\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">See how this manager-IC duo attended INBOUND 2025 together, divided and conquered the sessions, and brought back a strategy they could activate immediately.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\"I want him to go get the most out of what he can and me to get the most out of what I can, and then we're gonna come together and figure out what works for us.\" – Crystal Kingsbury, Director of Marketing, Anchor Construction\u003C\u002Fspan>\u003C\u002Fp>",{"large":43185,"small":43186},{"lineHeight":131,"height":132},{"marginTop":134},{"blocks":43188},[43189],{"@type":120,"@version":121,"id":43190,"meta":43191,"component":43193,"responsiveStyles":43197},"builder-ae29755836994abf9dbaa6c93c3ad5c4",{"previousId":43192},"builder-a13d5cb8dfba45ebaf867864c28dcf60",{"name":43194,"options":43195,"isRSC":142},"Custom Code",{"code":43196,"scriptsClientOnly":12},"\u003C!DOCTYPE html>\n\u003Chtml>\n  \u003Chead>\n    \u003Cstyle>\n      html, body {\n        margin: 0;\n        padding: 0;\n      }\n\n      .video-container {\n        width: 100%;\n        max-width: 400px;\n        margin: 0 auto;\n        display: block;\n        line-height: 0;\n      }\n\n      .video-container video {\n        width: 100%;\n        height: auto;\n        display: block;\n      }\n    \u003C\u002Fstyle>\n  \u003C\u002Fhead>\n  \u003Cbody>\n    \u003Cdiv class=\"video-container\">\n      \u003Cvideo controls poster=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FIN26%20CYM%20Both.png\">\n        \u003Csource src=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FIN25_CONVINCE_YOUR_MANAGER_Both_v2_1.mp4\" type=\"video\u002Fmp4\" \u002F>\n      \u003C\u002Fvideo>\n    \u003C\u002Fdiv>\n  \u003C\u002Fbody>\n\u003C\u002Fhtml>\n",{"large":43198,"small":43202},{"position":43142,"marginTop":172,"marginBottom":43199,"paddingBottom":43144,"paddingTop":43144,"width":43200,"maxWidth":43201},"10px","100%","384px",{"marginTop":134,"marginBottom":134},"tablet",{"large":43205},{"display":43140,"flexDirection":43141,"alignItems":43206,"marginRight":132,"marginLeft":132},"stretch",{"@type":120,"@version":121,"id":43208,"meta":43209,"component":43211,"responsiveStyles":43214},"builder-2cdfa78891dc412d84932beaee2097d6",{"previousId":43210},"builder-bcc153081d524014a186f5cfa0fdf869",{"name":124,"options":43212,"isRSC":142},{"text":43213},"\u003Ch4>Why UNBOUND 2026 is Worth Attending \u003C\u002Fh4>\u003Cp>If you’re wondering whether UNBOUND is worth the time, travel, and team bandwidth, fair question. Here’s the short answer: it’s not just an event. It’s three days designed to stretch your ideas and impact.\u003C\u002Fp>\u003Cp>You’ll get:\u003C\u002Fp>\u003Cul>\u003Cli>Sessions packed with practical insights, real-world case studies, and hands-on learning designed for implementation.\u003C\u002Fli>\u003Cli>Keynotes featuring leaders across AI, business, and growth sharing where things are headed in the next 1–3 years and how to act now.\u003C\u002Fli>\u003Cli>Role, industry, and identity-specific networking debuting on our new show floor activation, \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fintroducing-the-exchanges\" rel=\"noopener noreferrer\" target=\"_blank\">The Exchanges\u003C\u002Fa>, so you can connect with people solving the same challenges.\u003C\u002Fli>\u003Cli>Live HubSpot demos and direct access to the product experts behind the tools you use\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Whether you're here for fresh solutions or future planning, UNBOUND gives you the space and support to do both.\u003C\u002Fp>",{"large":43215,"small":43216},{"lineHeight":131,"height":132},{"marginBottom":134},{"@type":120,"@version":121,"id":43218,"meta":43219,"component":43220,"responsiveStyles":43246},"builder-85699cb669c04e5cb2b9b21ba10e43d0",{"previousId":43166},{"name":43170,"options":43221,"isRSC":142},{"columns":43222,"space":127,"stackColumnsAt":43203},[43223,43235],{"blocks":43224},[43225],{"@type":120,"@version":121,"id":43226,"properties":43227,"meta":43228,"component":43229,"responsiveStyles":43232},"builder-5153a63c1c85415b8200305e690cdb9d",{"id":43178},{"previousId":43180},{"name":124,"options":43230,"isRSC":128},{"text":43231},"\u003Cp>\u003Cstrong>WATCH: What First-Time Attendees Take Away\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Pablo Ayala, content manager at Anchor Construction, shares his journey to becoming a first-time INBOUND attendee, and why he wanted to be there to bring back actionable AI strategies to his team.\u003C\u002Fp>",{"large":43233,"small":43234},{"lineHeight":131,"height":132},{"marginTop":134},{"blocks":43236},[43237],{"@type":120,"@version":121,"id":43238,"meta":43239,"component":43240,"responsiveStyles":43243},"builder-3315a7c6df8d481384ee0beb03fae7ef",{"previousId":43192},{"name":43194,"options":43241,"isRSC":142},{"code":43242,"scriptsClientOnly":12},"\u003C!DOCTYPE html>\n\u003Chtml>\n  \u003Chead>\n    \u003Cstyle>\n      html, body {\n        margin: 0;\n        padding: 0;\n      }\n\n      .video-container {\n        width: 100%;\n        max-width: 400px;\n        margin: 0 auto;\n        display: block;\n        line-height: 0;\n      }\n\n      .video-container video {\n        width: 100%;\n        height: auto;\n        display: block;\n      }\n    \u003C\u002Fstyle>\n  \u003C\u002Fhead>\n  \u003Cbody>\n    \u003Cdiv class=\"video-container\">\n      \u003Cvideo controls poster=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FIN26%20CYM%20Pablo.png\">\n        \u003Csource src=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FIN25_CONVINCE_YOUR_MANAGER_Pablo_v2_1.mp4\" type=\"video\u002Fmp4\" \u002F>\n      \u003C\u002Fvideo>\n    \u003C\u002Fdiv>\n  \u003C\u002Fbody>\n\u003C\u002Fhtml>\n",{"large":43244,"small":43245},{"position":43142,"marginTop":43199,"marginBottom":43199,"paddingBottom":43144,"paddingTop":43144,"width":43200,"maxWidth":43201},{"marginTop":134,"marginBottom":134},{"large":43247},{"display":43140,"flexDirection":43141,"alignItems":43206,"marginRight":132,"marginLeft":132},{"@type":120,"@version":121,"id":43249,"meta":43250,"component":43252,"responsiveStyles":43255},"builder-c13e3bdb73fc43beb7e60ec18b23804b",{"previousId":43251},"builder-608c6bc4239f4e12bf5f52a381e734b5",{"name":124,"options":43253,"isRSC":142},{"text":43254},"\u003Ch4>What You'll Bring Back\u003C\u002Fh4>\u003Cp>Managers want to know the ROI and UNBOUND delivers it. \u003C\u002Fp>\u003Cp>You’ll return with:\u003C\u002Fp>\u003Cul>\u003Cli>Tactics you can use immediately: From smart frameworks to tested strategies, you’ll leave with tools ready to plug into your day-to-day.\u003C\u002Fli>\u003Cli>Fresh approaches to stuck problems: Hear how peers are solving the same challenges you’re facing, and come home with ideas that work.\u003C\u002Fli>\u003Cli>A network that lasts: You’ll meet smart, generous people you can turn to long after UNBOUND ends.\u003C\u002Fli>\u003Cli>Hands-on learning that goes beyond note-taking: Dive into live product labs, interactive workshops, and sessions built for doing, not just listening.\u003C\u002Fli>\u003C\u002Ful>",{"large":43256},{"lineHeight":131,"height":132},{"@type":120,"@version":121,"id":43258,"meta":43259,"component":43260,"responsiveStyles":43286},"builder-2b6b14dd085a44d296b603727184f9a3",{"previousId":43218},{"name":43170,"options":43261,"isRSC":142},{"columns":43262,"space":1351,"stackColumnsAt":43203},[43263,43275],{"blocks":43264},[43265],{"@type":120,"@version":121,"id":43266,"properties":43267,"meta":43268,"component":43269,"responsiveStyles":43272},"builder-fbc5e4988e8e4d9eaba24902be69f10b",{"id":43178},{"previousId":43180},{"name":124,"options":43270,"isRSC":128},{"text":43271},"\u003Cp>\u003Cstrong>WATCH: Why Leaders Say Yes\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Crystal explains how attending with a team member allows for more comprehensive learning, idea sharing, and immediate planning for implementation. See why the 4-time attendee decided to bring her content manager along. \u003C\u002Fp>\u003Cp>\"As a duo, two heads are better than one. He will be at some classes, I'll be at some classes, and we get to have this magical opportunity to bounce things off of each other.\" – Crystal Kingsbury, Director of Marketing, Anchor Construction\u003C\u002Fp>",{"large":43273,"small":43274},{"lineHeight":131,"height":132},{"marginTop":134},{"blocks":43276},[43277],{"@type":120,"@version":121,"id":43278,"meta":43279,"component":43280,"responsiveStyles":43283},"builder-376f83640ffa44368f3a0094099a94b7",{"previousId":43192},{"name":43194,"options":43281,"isRSC":142},{"code":43282,"scriptsClientOnly":12},"\u003C!DOCTYPE html>\n\u003Chtml>\n  \u003Chead>\n    \u003Cstyle>\n      html, body {\n        margin: 0;\n        padding: 0;\n      }\n\n      .video-container {\n        width: 75%;\n        max-width: 400px;\n        margin: 0 auto;\n        display: block;\n        line-height: 0;\n      }\n\n      .video-container video {\n        width: 100%;\n        height: auto;\n        display: block;\n      }\n    \u003C\u002Fstyle>\n  \u003C\u002Fhead>\n  \u003Cbody>\n    \u003Cdiv class=\"video-container\">\n      \u003Cvideo controls poster=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FIN26%20CYM%20Crystal.png\">\n        \u003Csource src=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FIN25_CONVINCE_YOUR_MANAGER_Crystal_v2_1.mp4\" type=\"video\u002Fmp4\" \u002F>\n      \u003C\u002Fvideo>\n    \u003C\u002Fdiv>\n  \u003C\u002Fbody>\n\u003C\u002Fhtml>\n",{"large":43284,"small":43285},{"position":43142,"marginTop":43199,"marginBottom":43199,"paddingBottom":43144,"paddingTop":43144,"width":43200,"maxWidth":43201},{"marginTop":134,"marginBottom":134},{"large":43287},{"display":43140,"flexDirection":43141,"alignItems":43206,"marginRight":132,"marginLeft":132},{"@type":120,"@version":121,"id":43289,"meta":43290,"component":43292,"responsiveStyles":43295},"builder-8daab79790444f50b0b06cbe0dcb8adb",{"previousId":43291},"builder-6515c504b5064c4ba47a1c7089e59f71",{"name":124,"options":43293,"isRSC":142},{"text":43294},"\u003Ch4>Why UNBOUND is Better with a Team \u003C\u002Fh4>\u003Cp>Here's a pro tip: while attending UNBOUND solo is valuable, bringing your team multiplies the impact exponentially. Instead of trying to relay insights back to your colleagues, imagine experiencing those \"aha moments\" together and strategizing in real-time about how to put what you're learning into play. \u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cstrong>Plus, with a 15% discount for groups of 10 or more\u003C\u002Fstrong>, you can \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fwhy-top-performing-teams-make-inbound-their-annual-strategic-offsite\" rel=\"noopener noreferrer\" target=\"_blank\">transform UNBOUND into a productive team offsite\u003C\u002Fa> with built-in programming. It's professional development and team bonding rolled into one powerful package.\u003C\u002Fp>",{"large":43296},{"lineHeight":131,"height":132},{"@type":120,"@version":121,"id":43298,"meta":43299,"component":43301},"builder-a028cb3f0fb846b782b9cff4bb70bc7e",{"previousId":43300},"builder-bb385d5e8914418fbe530b4773e6d35a",{"name":43170,"options":43302,"isRSC":142},{"columns":43303,"space":2626,"stackColumnsAt":43203,"reverseColumnsWhenStacked":12},[43304,43319,43329],{"blocks":43305},[43306],{"@type":120,"@version":121,"id":43307,"component":43308,"responsiveStyles":43316},"builder-2b7f4d907dd340a783c1e81a083125fe",{"name":43309,"options":43310,"isRSC":142},"Image",{"image":43311,"backgroundSize":43312,"backgroundPosition":43313,"lazy":12,"fitContent":128,"aspectRatio":141,"lockAspectRatio":12,"height":43314,"width":43314,"altText":43315},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fc1a581a030724d519544f5c21287d901","cover","center",1080,"Two women with red lanyards sitting in audience at conference, one holding coffee cup, both smiling and looking engaged",{"large":43317},{"position":43142,"width":43200,"minHeight":134,"minWidth":134,"overflow":176,"marginBottom":43318,"marginTop":134},"40px",{"blocks":43320},[43321],{"@type":120,"@version":121,"id":43322,"component":43323,"responsiveStyles":43327},"builder-0938c23f4cae4e07a01bb2ffe7ba001b",{"name":43309,"options":43324,"isRSC":142},{"image":43325,"backgroundSize":43312,"backgroundPosition":43313,"lazy":12,"fitContent":128,"aspectRatio":141,"lockAspectRatio":12,"height":43314,"width":43314,"altText":43326},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F3bc56cb400fa40bba30c974448a8b98a","Three women posing for photos in front of large purple 3D letters spelling 'BUNK' at an outdoor event with crowds in background",{"large":43328},{"position":43142,"width":43200,"minHeight":134,"minWidth":134,"overflow":176,"marginBottom":43318,"marginTop":134},{"blocks":43330},[43331],{"@type":120,"@version":121,"id":43332,"component":43333,"responsiveStyles":43337},"builder-ed6a248e40fa44cc8d0277a15fdcdc21",{"name":43309,"options":43334,"isRSC":142},{"image":43335,"backgroundSize":43312,"backgroundPosition":43313,"lazy":12,"fitContent":128,"aspectRatio":141,"lockAspectRatio":12,"height":43314,"width":43314,"altText":43336},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F4ec1a78c314346a69ae7edb51b6dce62","Business professionals having a meeting in a modern office lounge with wooden furniture, laptops, and glass walls showing other workers in background",{"large":43338},{"position":43142,"width":43200,"minHeight":134,"minWidth":134,"overflow":176,"marginBottom":43318,"marginTop":134},{"@type":120,"@version":121,"id":43340,"meta":43341,"component":43343,"responsiveStyles":43346},"builder-d548270e5dab4dc0929b8b9e0addea96",{"previousId":43342},"builder-b45ea62411b647449f9906c6db539dba",{"name":124,"options":43344,"isRSC":128},{"text":43345},"\u003Ch4>How to Address Your Manager's Top Concerns \u003C\u002Fh4>\u003Cp>\u003Cstrong>1. \"The budget is tight this year.\"\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>Your response\u003C\u002Fstrong>: UNBOUND replaces multiple line items—courses, hiring consultants, planning offsites—and bundles it into one event. Plus, the sooner we register, the better the ticket pricing and the more hotel block options we'll have access to.\u003C\u002Fp>\u003Cp>\u003Cstrong>2. \"We can't spare the team for three days.\"\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>Your response\u003C\u002Fstrong>: The teams getting the most out of UNBOUND treat it as their strategic planning session. We'll divide and conquer sessions to maximize coverage, and I'll come back with a documented action plan and a knowledge-share for anyone who couldn't attend.\u003C\u002Fp>\u003Cp>\u003Cstrong>3. \"What makes UNBOUND different from other conferences?\"\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>Your response\u003C\u002Fstrong>: UNBOUND combines inspiration with implementation. Where other conferences stop at theory, UNBOUND provides hands-on labs, workshops, and direct access to people who've solved our exact challenges. Plus, we’ll get in-person time with the HubSpot product team, which has direct value for how we use the platform every day.\u003C\u002Fp>\u003Cp>\u003Cstrong>4. \"How do we measure success?\"\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>Your response\u003C\u002Fstrong>: Your response: We'll set clear goals before I go and I'll report back within 30 days on what we learned, what we've implemented, and what's moved. I'll also share a team recap so everyone benefits.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Ch4>Ready to Make the Formal Ask? \u003C\u002Fh4>\u003Cp>We've created a customizable template that helps you build a clear, compelling case for attending UNBOUND 2026. It covers the value, breaks down the costs, and outlines exactly how you'll bring it back to the team.\u003C\u002Fp>\u003Cp>Download it, make it yours, and send it with confidence.\u003C\u002Fp>",{"large":43347},{"lineHeight":131,"height":132},{"id":43349,"@type":120,"tagName":167,"properties":43350,"responsiveStyles":43351},"builder-pixel-toe6jupmbc",{"src":169,"aria-hidden":170,"alt":89,"role":171,"width":172,"height":172},{"large":43352},{"height":172,"width":172,"display":175,"opacity":172,"overflow":176,"pointerEvents":177},{"deviceSize":179,"location":43354},{"path":89,"query":43355},{},"wthx5p0eul",{"createdDate":43358,"id":43359,"name":43360,"modelId":96,"published":97,"query":43361,"variations":43364,"firstPublished":43365,"previewUrl":43366,"testRatio":141,"screenshot":43367,"createdBy":189,"lastUpdatedBy":189,"folders":43368,"meta":43369,"lastUpdated":43372,"data":43373,"rev":43356},1774530077023,"d2a6bd5acc214038b94eb5459b1fd097","INBOUND Is Now UNBOUND: Why We’re Evolving the Event ",[43362],{"@type":100,"property":101,"operator":102,"value":43363},"\u002Fblog\u002Finbound-is-now-unbound-why-were-evolving-the-event",{},1775146449510,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Finbound-is-now-unbound-why-were-evolving-the-event","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F251dd74a332843509a6aa69d4f2286e5",[],{"hasLinks":12,"lastPreviewUrl":43370,"kind":31,"componentsUsed":43371,"hasAutosaves":12},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Finbound-is-now-unbound-why-were-evolving-the-event?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects%2CsendPullRequests&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=d2a6bd5acc214038b94eb5459b1fd097&builder.overrides.d2a6bd5acc214038b94eb5459b1fd097=d2a6bd5acc214038b94eb5459b1fd097&builder.options.locale=Default",{"Hubspot Form Embed":141,"Video Embed":141},1776224699005,{"featured":128,"tags":43374,"category":43128,"relatedPosts":43375,"excerpt":43385,"themeId":12,"environment":108,"datePublished":43386,"image":43387,"description":43388,"author":43389,"imageAltText":43390,"title":43391,"blocks":43392,"url":43363,"state":43515},[],[43376,43379,43382],{"post":43377},{"@type":29,"id":43378,"model":182},"40ab3acd8c6a40958c58d45fdea4de82",{"post":43380},{"@type":29,"id":43381,"model":182},"9963d6283a69493a823fe93f4d3ea9c7",{"post":43383},{"@type":29,"id":43384,"model":182},"eeeb42da675b4db582d1b2a80de84e28","After fifteen years, HubSpot’s INBOUND event is becoming: UNBOUND. \n\nThat naturally raises a question. Why change the name at all? Fifteen years is a long time. The world didn't stand still and neither did we.\n\nOver the past several years, we've heard two consistent reactions from the practitioners, marketers, and growth leaders who have made INBOUND what it is. First: deep appreciation for what INBOUND established. Second: recognition that the world it was created for has changed across teams, across technology, and across the customer journey. And so has HubSpot.\n\nThis evolution is our response to that reality. INBOUND is becoming UNBOUND because growth no longer fits within a single framework or function. Today, it covers marketing, sales, service, and operations across the full customer journey in an AI-driven environment. UNBOUND reflects that expanded reality and the mindset required to lead through it.\n\nINBOUND laid the foundation. UNBOUND embraces what growth has become.",1775448000000,"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Ff56674ea95e64b19880a4194b4b255bd","Why is INBOUND changing its name to UNBOUND? After 15 years, HubSpot’s flagship event is entering a new era. Here’s why UNBOUND is what comes next.",{"@type":29,"id":110,"model":111},"UNBOUND ","INBOUND is Now UNBOUND: Why We’re Evolving the Event ",[43393,43401,43406,43413,43453,43461,43498,43506,43510],{"@type":120,"@version":121,"id":43394,"component":43395,"responsiveStyles":43398},"builder-6bd18c0643094be5b6fa02442ff2e004",{"name":124,"options":43396,"isRSC":128},{"text":43397},"\u003Cp>After fifteen years, HubSpot’s INBOUND event is becoming: UNBOUND. \u003C\u002Fp>\u003Cp>That naturally raises a question. Why change the name at all? Fifteen years is a long time. The world didn't stand still and neither did we.\u003C\u002Fp>\u003Cp>Over the past several years, we've heard two consistent reactions from the practitioners, marketers, and growth leaders who have made INBOUND what it is. First: deep appreciation for what INBOUND established. Second: recognition that the world it was created for has changed across teams, across technology, and across the customer journey. And so has HubSpot.\u003C\u002Fp>\u003Cp>This evolution is our response to that reality. INBOUND is becoming UNBOUND because growth no longer fits within a single framework or function. Today, it covers marketing, sales, service, and operations across the full customer journey in an AI-driven environment. UNBOUND reflects that expanded reality and the mindset required to lead through it.\u003C\u002Fp>\u003Cp>INBOUND laid the foundation. UNBOUND embraces what growth has become.\u003Cbr>\u003C\u002Fp>",{"large":43399,"small":43400},{"lineHeight":131,"height":132},{"marginTop":134,"marginBottom":134},{"@type":120,"@version":121,"id":43402,"component":43403},"builder-1e669f69dd724a359dd88b256a71b09d",{"name":153,"options":43404,"isRSC":142},{"videoEmbedCode":43405},"\u003Ciframe width=\"1335\" height=\"751\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FEc2noFcVGLc?si=YKM0cPjIShM4lLQo\"\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>",{"@type":120,"@version":121,"id":43407,"component":43408,"responsiveStyles":43411},"builder-8e6390bdd52845918573e28a62ff1ce8",{"name":124,"options":43409,"isRSC":128},{"text":43410},"\u003Ch4>\u003Cspan style=\"font-size: 30px; letter-spacing: 0px;\">What INBOUND Built\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">Before diving into the change, it’s worth being clear about what isn’t changing.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">INBOUND helped define a generation of marketing. It championed simple, powerful principles: earn attention by creating value, build trust before asking for anything, and put the customer first. That philosophy reshaped how companies approached content, demand generation, and customer relationships.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">It also brought together a global community of practitioners (marketers, founders, operators) who learned from one another and applied those ideas inside their businesses. That legacy still matters, the principles still apply, and our community remains at the center of everything.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">UNBOUND will carry that groundwork further.\u003Cbr>\u003Cbr>\u003C\u002Fp>\u003Ch4 style=\"font-size: 30px; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">A New Era of Growth\u003C\u002Fh4>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">What has changed is the context in which companies grow and the mindset needed to keep pace. Sales, marketing, service, and operations work as one connected system; traffic patterns are less predictable. Buyers now discover through AI before they click. Intent is higher and journeys are nonlinear. Experimentation cycles move faster than what any annual plan can account for. \u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">At the same time, HubSpot has evolved from a marketing platform into a full agentic customer platform. Our customers don’t just lead marketing teams, they lead revenue organizations and own the entire customer experience.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">The name INBOUND was rooted in a specific marketing methodology but growth today spans the full customer journey. It requires coordination across functions, is powered by AI and context, and driven by constant iteration.\u003C\u002Fp>\u003Cspan style=\"font-weight: 300; letter-spacing: 0.32px;\">As the scope of what HubSpot customers manage has widened, the event needed to address that too.\u003C\u002Fspan>",{"large":43412},{"lineHeight":131,"height":132},{"@type":120,"@version":121,"id":43414,"meta":43415,"component":43417},"builder-6ed8c592b38749f58a4500b432e94bf6",{"previousId":43416},"builder-f7355e9fea6d4e888273ff52af35918a",{"name":43170,"options":43418,"isRSC":128},{"columns":43419,"space":2626,"stackColumnsAt":43203,"reverseColumnsWhenStacked":12},[43420,43431,43442],{"blocks":43421},[43422],{"@type":120,"@version":121,"id":43423,"component":43424,"responsiveStyles":43428},"builder-ce478318d858405daeb7216375c97e56",{"name":43309,"options":43425,"isRSC":142},{"image":43426,"backgroundSize":43312,"backgroundPosition":43313,"lazy":12,"fitContent":128,"aspectRatio":141,"lockAspectRatio":12,"height":43314,"width":43314,"altText":43427},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fd49ed7a732b44e32bcf374e2c440c5db","Man in green checkered shirt with lanyard gesturing while speaking to woman at table with pink materials in office setting",{"large":43429,"small":43430},{"position":43142,"width":43200,"minHeight":134,"minWidth":134,"overflow":176},{"marginTop":43199,"marginBottom":43199},{"blocks":43432},[43433],{"@type":120,"@version":121,"id":43434,"component":43435,"responsiveStyles":43439},"builder-d586bc8fc16a4ef793e9040265f61f18",{"name":43309,"options":43436,"isRSC":142},{"image":43437,"backgroundSize":43312,"backgroundPosition":43313,"lazy":12,"fitContent":128,"aspectRatio":141,"lockAspectRatio":12,"height":43314,"width":43314,"altText":43438},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fdfb58a63be044d2886d59a58c54c5cc1","Two people standing in a colorful illuminated circular archway installation with orange, red, and purple LED lighting",{"large":43440,"small":43441},{"position":43142,"width":43200,"minHeight":134,"minWidth":134,"overflow":176},{"marginTop":43199,"marginBottom":43199},{"blocks":43443},[43444],{"@type":120,"@version":121,"id":43445,"component":43446,"responsiveStyles":43450},"builder-6cb2261b5b354f218e40b269dd2f4e9b",{"name":43309,"options":43447,"isRSC":142},{"image":43448,"backgroundSize":43312,"backgroundPosition":43313,"lazy":12,"fitContent":128,"aspectRatio":141,"lockAspectRatio":12,"height":43314,"width":43314,"altText":43449},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F3ff9d2029b5b4ee19a9c87e2f32b91b0","Three women with conference badges sitting together and chatting in an auditorium filled with attendees",{"large":43451,"small":43452},{"position":43142,"width":43200,"minHeight":134,"minWidth":134,"overflow":176},{"marginTop":43199,"marginBottom":43199},{"@type":120,"@version":121,"id":43454,"component":43455,"responsiveStyles":43458},"builder-3078491a1bfe4e6885c1dcedc9b88577",{"name":124,"options":43456,"isRSC":128},{"text":43457},"\u003Ch4>\u003Cspan>Why UNBOUND?\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp>UNBOUND signals more than a name change or a conference. It reflects how modern growth leaders actually think across teams, channels, and the entire customer journey.\u003C\u002Fp>\u003Cp>The connection to INBOUND is intentional. One letter change reflects fifteen years of learning and iteration. The foundation was strong and now we're extending what INBOUND started.\u003C\u002Fp>\u003Cp>UNBOUND is not a new methodology. It’s a mindset.\u003C\u002Fp>\u003Cp>To be UNBOUND is to be expansive: free from unnecessary constraints and always pushing beyond what once defined growth. It’s to move beyond rigid funnels, siloed ownership, and static playbooks.\u003C\u002Fp>\u003Cp>Growth today demands that freedom.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Ch4>What This Means for Our Community\u003C\u002Fh4>\u003Cp>If you grew your career during the INBOUND era, this moment should feel familiar. Fifteen years ago, you embraced a new way of thinking about growth. That instinct to adapt when the environment shifts is the same instinct behind this change.\u003C\u002Fp>\u003Cp>Nothing you built is being undone; the principles still stand, the relationships still matter, and the foundation is still here.\u003C\u002Fp>\u003Cp>What’s different is the landscape around it and UNBOUND is designed for the environment you’re stepping into now: \u003C\u002Fp>\u003Cul>\u003Cli>How teams are integrating AI responsibly\u003C\u002Fli>\u003Cli>How companies are rethinking their playbooks\u003C\u002Fli>\u003Cli>How go-to-market functions are aligning\u003C\u002Fli>\u003Cli>How experimentation replaces rigid planning\u003C\u002Fli>\u003C\u002Ful>\u003Cp>UNBOUND is created for a world where growth is interconnected, iterative, and marked by constant change.\u003Cbr>\u003Cbr>\u003C\u002Fp>\u003Ch4>What Comes Next\u003C\u002Fh4>\u003Cp>What INBOUND created over fifteen years—the trust, the relationships, the shared commitment to growth done well—doesn't go away. It comes with us.\u003C\u002Fp>\u003Cp>UNBOUND is our commitment to what this community has always believed: that the best way to grow a business is to keep learning, keep adapting, and keep putting people at the center of it.\u003C\u002Fp>\u003Cp>We're just getting started. Ready to be unstoppable? Welcome to UNBOUND.\u003C\u002Fp>",{"large":43459,"small":43460},{"lineHeight":131,"height":132},{"marginTop":134,"marginBottom":134},{"@type":120,"@version":121,"id":43416,"component":43462},{"name":43170,"options":43463,"isRSC":128},{"columns":43464,"space":2626,"stackColumnsAt":43203,"reverseColumnsWhenStacked":12},[43465,43476,43487],{"blocks":43466},[43467],{"@type":120,"@version":121,"id":43468,"component":43469,"responsiveStyles":43473},"builder-dc452c55ab4c47ce8a104af1a5752590",{"name":43309,"options":43470,"isRSC":142},{"image":43471,"backgroundSize":43312,"backgroundPosition":43313,"lazy":12,"fitContent":128,"aspectRatio":141,"lockAspectRatio":12,"height":43314,"width":43314,"altText":43472},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F75cc72a00a124e9c89dde213f596077b","Three conference attendees wearing name badges applauding while seated in an auditorium, with more audience members visible in background",{"large":43474,"small":43475},{"position":43142,"width":43200,"minHeight":134,"minWidth":134,"overflow":176},{"marginTop":43199,"marginBottom":43199},{"blocks":43477},[43478],{"@type":120,"@version":121,"id":43479,"component":43480,"responsiveStyles":43484},"builder-3bea63c85e574e6fb83d232ccdc23077",{"name":43309,"options":43481,"isRSC":142},{"image":43482,"backgroundSize":43312,"backgroundPosition":43313,"lazy":12,"fitContent":128,"aspectRatio":141,"lockAspectRatio":12,"height":43314,"width":43314,"altText":43483},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fc90a8e3e267f47e5b3be95c3e32caff7","Two people having a business meeting at a white round table in a purple-carpeted conference space with other attendees in background",{"large":43485,"small":43486},{"position":43142,"width":43200,"minHeight":134,"minWidth":134,"overflow":176},{"marginTop":43199,"marginBottom":43199},{"blocks":43488},[43489],{"@type":120,"@version":121,"id":43490,"component":43491,"responsiveStyles":43495},"builder-904d9eb30c9e406c9a319c2370c18b0b",{"name":43309,"options":43492,"isRSC":142},{"image":43493,"backgroundSize":43312,"backgroundPosition":43313,"lazy":12,"fitContent":128,"aspectRatio":141,"lockAspectRatio":12,"height":43314,"width":43314,"altText":43494},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F7991eaafbfeb43fbabd4e0ba1c9e8b93","A smiling woman in a white shirt holds up her phone to record while sitting in an audience at what appears to be an event or conference",{"large":43496,"small":43497},{"position":43142,"width":43200,"minHeight":134,"minWidth":134,"overflow":176},{"marginTop":43199,"marginBottom":43199},{"@type":120,"@version":121,"id":43499,"component":43500,"responsiveStyles":43503},"builder-d38fcfb5745e47e6bfcf94848097ea89",{"name":124,"options":43501,"isRSC":128},{"text":43502},"\u003Ch6>\u003Cstrong>FAQs\u003C\u002Fstrong>\u003C\u002Fh6>\u003Cp>\u003Cstrong>Why is INBOUND changing its name to UNBOUND?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>INBOUND is becoming UNBOUND because the event and the community it serves have grown beyond what the original name conveyed. INBOUND began around a specific marketing methodology at a specific moment in marketing history. That methodology still matters, but growth today spans the entire customer journey: marketing, sales, service, RevOps, and AI-powered experimentation. UNBOUND reflects that expanded reality. \u003C\u002Fp>\u003Cp>\u003Cstrong>I’m already registered for INBOUND. Do I need to do anything?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>No, you’re all set! Your registration carries over automatically to UNBOUND. Everything you’ve signed up for remains the same; no action needed on your part.\u003C\u002Fp>\u003Cp>\u003Cstrong>Is UNBOUND the same event as INBOUND?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>It’s the same community with the same values, but with a bigger vision. UNBOUND is the next chapter of INBOUND, carrying forward fifteen years of practitioner-first learning and aligning with how modern growth leaders actually work. The programming, the people, and the commitment to substantive, actionable content all continue.\u003C\u002Fp>\u003Cp>\u003Cstrong>Why \"UNBOUND\" specifically?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>The name is intentional on multiple levels. The phonetic connection to INBOUND signals continuity and the word itself captures how growth works today: less constrained by single-channel funnels or siloed teams, more interconnected, iterative, and adaptive. To be unbound is to grow without limits and to adopt a way of thinking that isn’t defined by how things used to work, but by where growth is headed.\u003C\u002Fp>\u003Cp>\u003Cstrong>What's changing about the event experience?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>UNBOUND takes a limitless approach to growth and turns it into practical strategies modern teams can apply immediately. Expect sessions built around tested playbooks, real-world AI use cases, and clear examples of how marketing, sales, and service teams are driving results together.\u003C\u002Fp>\u003Cp>\u003Cstrong>I've attended INBOUND for years. Is this still for me?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Absolutely. INBOUND attracted people who were willing to rethink how growth works. That same spirit carries forward in UNBOUND, a broader, more expansive way of approaching what’s next.\u003C\u002Fp>\u003Cp>\u003Cstrong>Wait—are you really just changing one letter?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Yes. And it's intentional. The phonetic bridge back to INBOUND is by design to show that this is a continuation of 15 years of learning and iteration. We're extending what INBOUND started and building forward.\u003C\u002Fp>",{"large":43504,"small":43505},{"lineHeight":131,"height":132},{"marginTop":134,"marginBottom":134},{"@type":120,"@version":121,"id":43507,"component":43508},"builder-ccfc231e3bfc46fe85301f509c56561c",{"name":160,"options":43509,"isRSC":142},{"headline":89,"subHead":162,"embedScript":163,"forceWhite":128},{"id":43511,"@type":120,"tagName":167,"properties":43512,"responsiveStyles":43513},"builder-pixel-7kf2djvcsw4",{"src":169,"aria-hidden":170,"alt":89,"role":171,"width":172,"height":172},{"large":43514},{"height":172,"width":172,"display":175,"opacity":172,"overflow":176,"pointerEvents":177},{"deviceSize":179,"location":43516},{"path":89,"query":43517},{},{"createdDate":43519,"id":43378,"name":43520,"modelId":96,"published":97,"stageModifiedSincePublish":12,"query":43521,"data":43524,"variations":43729,"lastUpdated":43730,"firstPublished":43731,"previewUrl":43732,"testRatio":141,"screenshot":43733,"createdBy":189,"lastUpdatedBy":189,"folders":43734,"meta":43735,"rev":43356},1774539166080,"Find Your People at UNBOUND 2026: Introducing The Exchanges",[43522],{"@type":100,"property":101,"operator":102,"value":43523},"\u002Fblog\u002Fintroducing-the-exchanges",{"datePublished":43525,"imageAltText":43526,"tags":43527,"title":43520,"author":43529,"environment":108,"themeId":12,"image":43530,"description":43531,"category":43128,"excerpt":43532,"blocks":43533,"url":43523,"state":43726},1774929600000,"INBOUND attendees networking",[43528],"Networking",{"@type":29,"id":110,"model":111},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F81d3f391e372415e8ea2528f1b231ef8","Discover The Exchanges, a new networking experience at UNBOUND 2026 designed to help you connect through role, industry, and identity.","For many attendees, the most valuable part of UNBOUND isn’t just what they learn—it’s who they meet. With 13,000+ attendees from across industries, roles, and backgrounds, the opportunity to meet the right people is unmatched.\n\nBut as the event continues to grow, so does the challenge of making those connections feel meaningful and personal. That’s why, for 2026, we’re introducing a new approach to networking designed to help every attendee find their place.",[43534,43541,43579,43587,43628,43637,43676,43684,43695,43703,43714,43721],{"@type":120,"@version":121,"id":43535,"component":43536,"responsiveStyles":43539},"builder-df75bff4584b4614a8964b3891ab3043",{"name":124,"options":43537,"isRSC":128},{"text":43538},"\u003Cp>For many attendees, the most valuable part of UNBOUND isn’t just what they learn, it’s who they meet. With 13,000+ attendees from across industries, roles, and backgrounds, the opportunity to meet the right people is unmatched. \u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: inherit;\">But as the event continues to grow, so does the challenge of making those connections feel real and personal. That’s why, for 2026, we’re introducing a new approach to networking designed to help every attendee find their place.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Ch4>What Are The Exchanges at UNBOUND 2026?\u003C\u002Fh4>\u003Cp>The Exchanges are a new networking experience at UNBOUND 2026. Meet our dedicated destination on the show floor helping attendees connect through shared roles, industries, and identities.\u003C\u002Fp>\u003Cp>Instead of relying on scheduled Meetups alone, The Exchanges create always-on environments where relationships form naturally throughout the day.\u003C\u002Fp>\u003Cp>Inside The Exchanges, you’ll find:\u003C\u002Fp>\u003Cul>\u003Cli>Settings made for conversation, not just attendance\u003C\u002Fli>\u003Cli>Interactive, experiential elements that get people talking\u003C\u002Fli>\u003Cli>Curated moments layered into a continuous, come-and-go experience\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Think of it as your home base for networking at UNBOUND. It’s a place you can return to between sessions, after a keynote, or whenever you’re ready to meet someone new.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Ch4>Three Ways to Network and Find Your Community at UNBOUND\u003C\u002Fh4>\u003Cp>At the center of The Exchanges are three distinct areas, each built around a different way people come together.\u003C\u002Fp>\u003Cp>\u003Cstrong>The Sync (Role-Based Communities)\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>The Sync is where you meet with people who do what you do. Whether you’re a marketer, sales leader, RevOps pro, customer success manager, or founder, this space brings together professionals navigating similar day-to-day challenges.\u003C\u002Fp>\u003Cp>Here, conversations move quickly from introductions to insights:\u003C\u002Fp>\u003Cul>\u003Cli>What’s working right now\u003C\u002Fli>\u003Cli>What’s changing in your role\u003C\u002Fli>\u003Cli>What you’re testing next\u003C\u002Fli>\u003C\u002Ful>\u003Cp>If you’ve ever wanted to skip the small talk and get straight to honest peer conversations, The Sync is your place.\u003C\u002Fp>",{"large":43540},{"lineHeight":131,"height":132},{"@type":120,"@version":121,"id":43542,"component":43543},"builder-122a21ad43954b05a583d8c1ef7e3de9",{"name":43170,"options":43544,"isRSC":128},{"columns":43545,"space":2626,"stackColumnsAt":43203,"reverseColumnsWhenStacked":12},[43546,43557,43568],{"blocks":43547},[43548],{"@type":120,"@version":121,"id":43549,"component":43550,"responsiveStyles":43554},"builder-ce0d3df2067f4d4890088672bc23ab4b",{"name":43309,"options":43551,"isRSC":142},{"image":43552,"backgroundSize":43312,"backgroundPosition":43313,"lazy":12,"fitContent":128,"aspectRatio":141,"lockAspectRatio":12,"height":43314,"width":43314,"altText":43553},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fc5d50aa0f21b42549863430df360c4e7","Two men having a conversation at a wooden table in what appears to be a modern café or co-working space, with promotional text visible",{"large":43555,"small":43556},{"position":43142,"width":43200,"minHeight":134,"minWidth":134,"overflow":176},{"marginTop":43199,"marginBottom":43199},{"blocks":43558},[43559],{"@type":120,"@version":121,"id":43560,"component":43561,"responsiveStyles":43565},"builder-eeaf91891c6e4c8d82e0715f4ee0ecd8",{"name":43309,"options":43562,"isRSC":142},{"image":43563,"backgroundSize":43312,"backgroundPosition":43313,"lazy":12,"fitContent":128,"aspectRatio":141,"lockAspectRatio":12,"height":43314,"width":43314,"altText":43564},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F82ed08fdc8354a7dbba3d84efda4d448","People networking at a trade show or conference, standing around white tables in a modern venue with colorful booth displays",{"large":43566,"small":43567},{"position":43142,"width":43200,"minHeight":134,"minWidth":134,"overflow":176},{"marginTop":43199,"marginBottom":43199},{"blocks":43569},[43570],{"@type":120,"@version":121,"id":43571,"component":43572,"responsiveStyles":43576},"builder-d1adfbbf14204ffaa19ab4aee8a941a1",{"name":43309,"options":43573,"isRSC":142},{"image":43574,"backgroundSize":43312,"backgroundPosition":43313,"lazy":12,"fitContent":128,"aspectRatio":141,"lockAspectRatio":12,"height":43314,"width":43314,"altText":43575},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F9771856ce459451eb9e1657b6a1e94fe","Four people sitting on white cylindrical seats at a conference or trade show, having a casual conversation in a modern venue",{"large":43577,"small":43578},{"position":43142,"width":43200,"minHeight":134,"minWidth":134,"overflow":176},{"marginTop":43199,"marginBottom":43199},{"@type":120,"@version":121,"id":43580,"component":43581,"responsiveStyles":43584},"builder-17ca65fae1b940f19fe18ebfa1ef1561",{"name":124,"options":43582,"isRSC":128},{"text":43583},"\u003Cp>\u003Cstrong>The Sector (Industry-Based Communities)\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>The Sector is where you talk shop with people in your world. From SaaS and healthcare to finance, manufacturing, and beyond, it’s built for industry-specific connection.\u003C\u002Fp>\u003Cp>Because while great ideas can come from anywhere, context matters.\u003C\u002Fp>\u003Cp>Inside The Sector, you’ll find discussions grounded in:\u003C\u002Fp>\u003Cul>\u003Cli>Shared market challenges\u003C\u002Fli>\u003Cli>Industry trends and shifts\u003C\u002Fli>\u003Cli>Real-world applications of strategy\u003C\u002Fli>\u003C\u002Ful>\u003Cp>It’s where your industry comes to life through the people building it.\u003C\u002Fp>",{"large":43585,"small":43586},{"lineHeight":131,"height":132},{"marginTop":134,"marginBottom":134},{"@type":120,"@version":121,"id":43588,"meta":43589,"component":43590},"builder-332f7b2ad40a49eb9393818c626ab8ca",{"previousId":43542},{"name":43170,"options":43591,"isRSC":128},{"columns":43592,"space":2626,"stackColumnsAt":43203,"reverseColumnsWhenStacked":12},[43593,43604,43616],{"blocks":43594},[43595],{"@type":120,"@version":121,"id":43596,"component":43597,"responsiveStyles":43601},"builder-83db70bc8c6c4be49b928d9a1b4972f1",{"name":43309,"options":43598,"isRSC":142},{"image":43599,"backgroundSize":43312,"backgroundPosition":43313,"lazy":12,"fitContent":128,"aspectRatio":141,"lockAspectRatio":12,"height":43314,"width":43314,"altText":43600},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F2d7270dcbf4a4da582a8df620e9b25f7","Group of professionals in business attire having a discussion while seated in wicker chairs at a trade show or conference",{"large":43602,"small":43603},{"position":43142,"width":43200,"minHeight":134,"minWidth":134,"overflow":176},{"marginTop":43199,"marginBottom":43199},{"blocks":43605,"width":43615},[43606],{"@type":120,"@version":121,"id":43607,"component":43608,"responsiveStyles":43612},"builder-ca1d1d440f2e43dcac26a2aec696ba6c",{"name":43309,"options":43609,"isRSC":142},{"image":43610,"backgroundSize":43312,"backgroundPosition":43313,"lazy":12,"fitContent":128,"aspectRatio":141,"lockAspectRatio":12,"height":43314,"width":43314,"altText":43611},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F1ae5168563c840a2b818f133943000b8","Two people having a conversation at what appears to be a conference or event, with the woman holding papers and both wearing lanyards",{"large":43613,"small":43614},{"position":43142,"width":43200,"minHeight":134,"minWidth":134,"overflow":176},{"marginTop":43199,"marginBottom":43199},33.333,{"blocks":43617,"width":43627},[43618],{"@type":120,"@version":121,"id":43619,"component":43620,"responsiveStyles":43624},"builder-63a7b429a00145f8a248713cd91662ad",{"name":43309,"options":43621,"isRSC":142},{"image":43622,"backgroundSize":43312,"backgroundPosition":43313,"lazy":12,"fitContent":128,"aspectRatio":141,"lockAspectRatio":12,"height":43314,"width":43314,"altText":43623},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F724cb22c59fa44f48865d7f6df34f4a2","Busy conference or trade show with people networking around a white table with drinks and promotional materials",{"large":43625,"small":43626},{"position":43142,"width":43200,"minHeight":134,"minWidth":134,"overflow":176},{"marginTop":43199,"marginBottom":43199},33.334,{"@type":120,"@version":121,"id":43629,"meta":43630,"component":43631,"responsiveStyles":43634},"builder-719d9674ef02435f9eefb86f42802e6d",{"previousId":43580},{"name":124,"options":43632,"isRSC":128},{"text":43633},"\u003Cp>\u003Cstrong>The Spot (Identity-Based Communities)\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>The Spot has long been a meaningful part of INBOUND—a space centered around identity-based communities that create room for dialogue beyond the day-to-day of work.\u003C\u002Fp>\u003Cp>In 2026, that foundation remains but the experience expands.\u003C\u002Fp>\u003Cp>The Spot is evolving from a series of moments into a format fit for deeper, more continuous engagement. Attendees can return to The Spot whenever they’re ready to engage, reflect, or meet someone new.\u003C\u002Fp>\u003Cp>This next chapter builds on what attendees have loved, while introducing:\u003C\u002Fp>\u003Cul>\u003Cli>More ways to participate and interact\u003C\u002Fli>\u003Cli>More opportunities for spontaneous exchange\u003C\u002Fli>\u003Cli>More room for community to take shape in real time\u003C\u002Fli>\u003C\u002Ful>\u003Cp>It’s a space you can belong to throughout the entire UNBOUND experience.\u003C\u002Fp>",{"large":43635,"small":43636},{"lineHeight":131,"height":132},{"marginTop":134,"marginBottom":134},{"@type":120,"@version":121,"id":43638,"meta":43639,"component":43640},"builder-121af32206ff475abe36ad7860fb5a8c",{"previousId":43588},{"name":43170,"options":43641,"isRSC":128},{"columns":43642,"space":2626,"stackColumnsAt":43203,"reverseColumnsWhenStacked":12},[43643,43654,43665],{"blocks":43644},[43645],{"@type":120,"@version":121,"id":43646,"component":43647,"responsiveStyles":43651},"builder-ee18dfc1e00f4c40a10b441f668ab6d0",{"name":43309,"options":43648,"isRSC":142},{"image":43649,"backgroundSize":43312,"backgroundPosition":43313,"lazy":12,"fitContent":128,"aspectRatio":141,"lockAspectRatio":12,"height":43314,"width":43314,"altText":43650},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F4fa81ecaf5914b9998e3c314c3668120","Smiling woman in orange blazer and glasses at a booth or table, engaging with visitors at what appears to be a conference or event",{"large":43652,"small":43653},{"position":43142,"width":43200,"minHeight":134,"minWidth":134,"overflow":176},{"marginTop":43199,"marginBottom":43199},{"blocks":43655,"width":43615},[43656],{"@type":120,"@version":121,"id":43657,"component":43658,"responsiveStyles":43662},"builder-32d6faa799d44398a2e4588eb7ad76c9",{"name":43309,"options":43659,"isRSC":142},{"image":43660,"backgroundSize":43312,"backgroundPosition":43313,"lazy":12,"fitContent":128,"aspectRatio":141,"lockAspectRatio":12,"height":43314,"width":43314,"altText":43661},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F46a0413c665b4582b9c6b03020336c9f","People socializing at tables in a modern restaurant or cafe with tropical wallpaper and mid-century modern furniture",{"large":43663,"small":43664},{"position":43142,"width":43200,"minHeight":134,"minWidth":134,"overflow":176},{"marginTop":43199,"marginBottom":43199},{"blocks":43666,"width":43627},[43667],{"@type":120,"@version":121,"id":43668,"component":43669,"responsiveStyles":43673},"builder-444837e2b35a432898c41c6f190008a4",{"name":43309,"options":43670,"isRSC":142},{"image":43671,"backgroundSize":43312,"backgroundPosition":43313,"lazy":12,"fitContent":128,"aspectRatio":141,"lockAspectRatio":12,"height":43314,"width":43314,"altText":43672},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F2ea40c7f7a8e48acb6a15b0b019a49c8","Three women wearing red lanyards collaborate around a table covered with colorful papers and materials at a conference or workshop event",{"large":43674,"small":43675},{"position":43142,"width":43200,"minHeight":134,"minWidth":134,"overflow":176},{"marginTop":43199,"marginBottom":43199},{"@type":120,"@version":121,"id":43677,"component":43678,"responsiveStyles":43681},"builder-4b7410e6000144558dfa252c58c7c3e9",{"name":124,"options":43679,"isRSC":128},{"text":43680},"\u003Ch4>From Meetups to a More Dynamic Experience\u003C\u002Fh4>\u003Cp>If you’ve attended INBOUND before, you might be familiar with Meetups: scheduled networking moments designed to bring communities together around shared roles, industries, or identities.\u003C\u002Fp>\u003Cp>Those are growing alongside our new event experience.\u003C\u002Fp>\u003Cp>Meetups will now live within all three Exchanges: The Sync, The Sector, and The Spot. Each space will shift between more active, facilitated moments and more open, conversational environments, depending on the programming.\u003C\u002Fp>\u003Cp>This means you can:\u003C\u002Fp>\u003Cul>\u003Cli>Join a curated Meetup when it’s happening\u003C\u002Fli>\u003Cli>Stay and continue the dialogue after it ends\u003C\u002Fli>\u003Cli>Or drop in anytime to connect more casually\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Instead of existing as standalone sessions, Meetups are now woven into the fabric of The Exchanges, creating a flow between structured moments and open-ended ones.\u003C\u002Fp>\u003Cp>The result is networking that feels less like a schedule to follow and more like a space to be part of.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Ch4>Why Networking at UNBOUND is Evolving\u003C\u002Fh4>\u003Cp>Networking has always been core to UNBOUND. But the way people connect has changed.\u003C\u002Fp>\u003Cp>Today’s attendees aren’t looking for more calendar blocks. 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