Your Most Valuable Data Is Hiding in Your Conversations

Most agencies treat meeting conversations as a record of what happened. The best teams treat them as operational data. In this session, Wishly founder Aneesh Lal shares how his team transformed client and internal conversations into structured inputs that drive campaign execution, accountability, and decision-making. You'll learn a practical framework for turning meeting context into action, where AI accelerates work versus where human judgment matters most, and how to apply these lessons regardless of your team size, tools, or technology stack.