Main Stage
Wed • Sep 16 • 4:30pm – 5:00pm ET • Main Stage
You're Doing AI Wrong. So Were We
Generative AI might be the most transformative technology of the past decade. But it might still feel like hype at your company: murky results, noticeable costs, and a workforce that isn't buying in You're not alone. Every company, including Google, is still figuring out how to capitalize on this opportunity without derailing the business. Join Richard for a frank conversation about where Google has succeeded and failed, and what their customers are actually experiencing on their AI journeys. Leave with new confidence that you can make AI truly work.
Session Speakers:
- Richard Seroter
Senior Director and Chief Evangelist @ Google
Richard Seroter is Senior Director and Chief Evangelist at Google Cloud, leading the teams building and championing the future of development. He holds product and engineering responsibility for Google's flagship languages and frameworks, including Go, Dart, Flutter, and Genkit, while heading the Open Source Programs O…

Be There at UNBOUND 2026
Boston. September 16–18. Three days designed to help you move beyond outdated playbooks. Break beyond the limits that defined yesterday. Be unstoppable.



