Unlock Profit With Privacy: Marketing Strategies That Work
The future of marketing is privacy-first and performance-driven. In this tactical, no-fluff session, learn how to turn consent into a growth engine—not a blocker. Get grounded in the evolving privacy landscape, then dive into strategies backed by real case studies. We’ll cover Consent Mode implementation, boosting opt-in rates, using Customer Match effectively, and building privacy-forward flows that convert. If you’re ready to turn compliance into ROI, this is your session.
Session Downloads:
Session Speakers
Navah Hopkins
Product Liaison @ Microsoft
Navah Hopkins is the Product Liaison at Microsoft Advertising and a 17 year veteran of the digital marketing industry. She is a frequent contributor to industry publications, an international speaker, and a founding board member of the Paid Search Association.
Max Lucas
Senior Consultant and Managing Director @ DWC CONSULT GmbH
As a Senior Consultant at DWC, Max assists companies with the implementation, optimization, and maintenance of the Usercentrics CMP and Web Analytics software. DWC is an agency specializing in Consent and Data Management, with a particular focus on Usercentrics CMP as well as modern measurement technologies such as ser...
Related Sessions
