Beyond the Booth: B2B Sales Strategies for Field Events

B2B sales teams walk into field events with big goals—but too often, they leave revenue opportunities on the table. In fact, 80% of trade show leads go cold due to poor follow-up. The disconnect? Many teams treat events as branding exercises rather than revenue-generating opportunities. In this session, HubSpot alumnus and B2B leader Nick Salvatoriello will share how sales teams can use content marketing to draw in and invite quality prospects they’re working with to the event, and how to leverage HubSpot automation and sequences to enable contacts after the event.