Seat Reservation Required Academy Labs
Thu • Sep 17 • 2:30pm – 4:30pm ET • Westin - Room Alcott
ENCORE: Lab: Build Your Loop Marketing Campaign With AI
In this Academy Lab, you'll use Breeze to generate a campaign brief, develop a compelling hero offer, and remix AEO-optimized content across channels. Everything you create will be aligned to your brand voice and target audience. To close the loop, you'll build an AI-powered workflow that puts your campaign intelligence to work automatically. Leave with ready-to-publish deliverables, a clear execution roadmap, and a repeatable playbook you can scale immediately. Come prepared with a defined ICP, brand style guidelines, and a campaign concept.
Session Speakers:
- Clare Wetmore
Senior Professor @ HubSpot
Clare Wetmore is a Senior Professor on HubSpot Academy's Small Group Coaching team, helping customers learn, build, and grow stronger results in HubSpot. Based in NYC, Clare has spent six years at HubSpot, starting in sales as an Inbound Success Coach, moving into customer success, and now leading collaborative session… - Juanita Moreno Londono
Lead Professor @ HubSpot
Juanita Moreno, born in Medellín, Colombia, is a Lead Professor at HubSpot Academy. With 15 years of experience in digital marketing and instructional design, she creates educational content in Spanish to help professionals excel in the digital business world. She is passionate about education, traveling, and learning…

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Boston. September 16–18. Three days designed to help you move beyond outdated playbooks. Break beyond the limits that defined yesterday. Be unstoppable.




