Limited Capacity Academy Labs
Thu • Sep 17 • 2:30pm – 4:30pm ET • Westin - Room Faneuil
HubSpot Lab: Loop Foundation: ICPs and Segmentation
While AI enables content generation at scale, volume doesn't mean relevance. Effective campaigns start with a clear picture of your audience. In this Lab, you'll use Breeze Assistant to build a data-driven Ideal Customer Profile (ICP), then translate its criteria into audience filters in HubSpot's Segments tool.
You'll leave with:
- An understanding of how ICPs, personas, and segments fit into Loop Marketing
- A data-driven ICP built from your customer data
- A ready-to-activate HubSpot audience segment mapping to your ICP
Best for: Marketers wanting a sharper ICP and audience segment.
Session Speakers:
Clare WetmoreSenior Professor @ HubSpot
Clare Wetmore is a Senior Professor on HubSpot Academy's Small Group Coaching team, helping customers learn, build, and grow stronger results in HubSpot. Based in NYC, Clare has spent six years at HubSpot, starting in sales as an Inbound Success Coach, moving into customer success, and now leading collaborative session…
James RoulstonSenior Professor, Small Group Coach @ HubSpot
James Roulston is a Senior Academy Professor at HubSpot, specialising in Small Group Coaching. Born and raised in Ireland, James has spent over two decades convincing people that learning new things is actually fun, first across 17 years in financial services, and now through live, hands-on HubSpot sessions. He's helpe…
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