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April 6, 2026

INBOUND is Now UNBOUND: Why We’re Evolving the Event

After fifteen years, HubSpot’s INBOUND event is becoming: UNBOUND. That naturally raises a question. Why change the name at all? Fifteen years is a long time. The world didn't stand still and neither did we. Over the past several years, we've heard two consistent reactions from the practitioners, marketers, and growth leaders who have made INBOUND what it is. First: deep appreciation for what INBOUND established. Second: recognition that the world it was created for has changed across teams, across technology, and across the customer journey. And so has HubSpot. This evolution is our response to that reality. INBOUND is becoming UNBOUND because growth no longer fits within a single framework or function. Today, it covers marketing, sales, service, and operations across the full customer journey in an AI-driven environment. UNBOUND reflects that expanded reality and the mindset required to lead through it. INBOUND laid the foundation. UNBOUND embraces what growth has become.
Currently showing 4 posts.
  • Ari Echt-Wilson at INBOUND 2025

    Session Recaps

    December 22, 2025

    How to Use AI to Personalize Emails at Scale

    If there’s one skill marketers should commit to mastering in 2026, it’s using AI to scale 1:1 email personalization. At INBOUND, Ari Echt-Wilson, Director of Global Prospect Email at HubSpot, shared how her team has driven over 10,000 qualified meetings per quarter and achieved a 45% year-over-year increase in email conversion rates with the help of AI-personalization. Here’s what she and her team learned throughout the process and the actionable skills every marketer can start practicing now.

    AI

    Email Marketing

  • Jay Schwedelson at INBOUND 2025

    Session Recaps

    October 24, 2025

    Jay Schwedelson’s No-BS Guide to What’s Working in Email Marketing Right Now

    Email marketing is either dying or thriving depending on who you ask. But if you were at Jay Schwedelson’s packed session at INBOUND 2025, you walked away with zero doubt that email is changing fast, and marketers who test (not guess) will win. In a rapid-fire 45 minutes, Schwedelson delivered a tactical, data-packed session backed by insights from over 6 billion emails a year sent through his agency. He shared what’s working, what’s not, and what to test next for teams looking to move the needle using email.

    Email Marketing

  • Two people giving presentations.

    Marketing

    January 30, 2024

    NEW Email Marketing Test Ideas and Pitfalls to Avoid in 2024

    New year, new tactics! Elevate your email marketing game with fresh ideas and tests to try out along with common pitfalls and how to sidestep those. At INBOUND 2023, email marketing pros Jay Schwedelson (CEO and founder, Outcome Media/SubjectLine.com/GURU Events) and Pierce Ujjainwalla (Co-founder and CEO, Knak) shared their current effective strategies and insights from their past email campaign results.

    Session Recap

    Email Marketing

    Marketing

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