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April 6, 2026

INBOUND is Now UNBOUND: Why We’re Evolving the Event

After fifteen years, HubSpot’s INBOUND event is becoming: UNBOUND. That naturally raises a question. Why change the name at all? Fifteen years is a long time. The world didn't stand still and neither did we. Over the past several years, we've heard two consistent reactions from the practitioners, marketers, and growth leaders who have made INBOUND what it is. First: deep appreciation for what INBOUND established. Second: recognition that the world it was created for has changed across teams, across technology, and across the customer journey. And so has HubSpot. This evolution is our response to that reality. INBOUND is becoming UNBOUND because growth no longer fits within a single framework or function. Today, it covers marketing, sales, service, and operations across the full customer journey in an AI-driven environment. UNBOUND reflects that expanded reality and the mindset required to lead through it. INBOUND laid the foundation. UNBOUND embraces what growth has become.
Currently showing 15 posts.
  • Aja Frost at INBOUND 2025

    Session Recaps

    March 23, 2026

    How to Show Up in AI Search: HubSpot’s Winning AEO Playbook

    For years, marketers have been trained to think in rankings: rank on Google, drive traffic, optimize conversion. Repeat. That model influenced an entire generation of content strategy and defined what we wrote, how we structured it, and how we measured success. But at INBOUND 2025, Aja Frost, Senior Director of Global Growth at HubSpot, made it clear that this model is being replaced with AEO (the practice of optimizing your content so AI tools like ChatGPT and Google AI Overviews can find, extract, and recommend your brand in their answers). AI is compressing what used to be a multi-step journey into a single, synthesized answer. If your brand isn’t part of the answer, you may never enter the consideration set at all. Frost knows this firsthand. HubSpot saw the shift early, pivoted their content strategy, and is now the number one most visible CRM in AI engines. Here's the playbook she sharedcheck and what you can start doing today.

    AI

    Marketing

  • Attendees at an INBOUND 2025 session

    Session Recaps

    March 9, 2026

    In-Culture Marketing Explained: How Two Women Are Redefining Sports Fandom

    Sports marketing has a blind spot. And it's not small: it's 30 million people and growing, to be exact. For decades, brands have treated the Latina consumer as a niche, a secondary audience, or worse, an afterthought. At INBOUND 2025, Karina Martinez (CEO) and Jennifer Yepez-Blundell (COO), co-founders of DRAFTED—a sports culture media company centering Latinas and the next generation of fandom—joined Sonia Thompson of the Inclusion and Marketing podcast to make the case that this audience isn't niche at all. She's the new general market. Here's what they shared, and what marketers can start doing differently today.

    Marketing

  • Jay Schwedelson at INBOUND 2025

    Session Recaps

    February 3, 2026

    Best Practices Are Garbage: Jay Schwedelson’s Take on Marketing, AI, and Growth

    For years, marketers have been told there’s a “right way” to do things. Follow the best practices. Copy what worked before. Don’t deviate from the playbook. At INBOUND 2025, Jay Schwedelson shared why so much of the advice marketers rely on today is outdated, misleading, or actively holding teams back. In his session Best Practices Are Garbage: In Marketing and Life, he challenged career clichés, questioned how we measure marketing impact, and reframed common fears around AI. So how do we move past best practices and actually grow through change and constant pressure to perform? Read on for the top takeaways from Schwedelson’s INBOUND session.

    Marketing

    Thought Leadership

  • Nancy Harhut at INBOUND 2025

    Session Recaps

    January 12, 2026

    9 Behavioral Science Tactics Every Marketer Should Start Testing Now

    Marketing today is about behavioral fluency and if you’re building strategies based on how people say they make decisions, you’re already behind. Behavioral science tells us that up to 95% of decisions are made subconsciously. In practice, that means your audience is often choosing without realizing why. Nancy Harhut, behavioral science and marketing expert, says that these decision defaults are automatic responses rooted in habit, emotion, and cognitive efficiency. At INBOUND 2025 she laid out 9 counterintuitive marketing tactics every marketer should have in their toolbox to identify and exploit common decision triggers. Here’s a breakdown of each tactic, plus tips for how to start applying them to your work.

    Marketing

  • Neil Patel at INBOUND 2025

    Session Recaps

    October 30, 2025

    What Neil Patel Says Marketers Are Getting Wrong About AI, Email, and Content

    On the Main Stage at INBOUND 2025, Neil Patel, co-founder of NP Digital, came with hard data that challenges where we're all spending our marketing time and energy. His topic: 30 Charts That Will Change the Way You Do Marketing. His message: Most companies are focused on the wrong things and missing real revenue opportunities because of it. If you’re navigating search behaviors, AI-generated content, or performance plateaus, here’s what you need to know from Patel’s session and how to act on it now.

    AI

    Marketing

  • Marques Brownlee at INBOUND 2025

    Session Recaps

    September 23, 2025

    MKBHD at INBOUND: Why Truth, Focus, and Audience-First Thinking Win

    If you spend any time on YouTube watching tech reviews, chances are you’ve stumbled across a video by Marques Brownlee—better known as MKBHD. With nearly 2,000 videos, millions of subscribers, and a reputation as one of the most trusted voices in tech, Marques has built an empire by doing one simple thing: telling the truth. At INBOUND 2025, HubSpot’s CMO Kipp Bodnar sat down with Marques to unpack exactly how he’s built that trust, what it takes to stand out in a crowded digital world, and why audience-first thinking always wins.

    AI

    Marketing

  • Shannon Duffy at INBOUND 2024

    Inbound

    May 16, 2025

    Beyond "Good Enough": What CMO Secrets Could Transform Your Marketing Team Today?

    What if the difference between good and great marketing isn't just doing more of the same? At an eye-opening INBOUND 2024 Spotlight session, HubSpot CMO Kipp Bodnar and Asana CMO Shannon Duffy shared invaluable insights on elevating marketing teams from merely good to truly exceptional. Their conversation revealed how emotion, instinct, and embracing change might be the missing ingredients in your marketing strategy.

    Session Recap

    Marketing

  • Two people giving presentations.

    Marketing

    January 30, 2024

    NEW Email Marketing Test Ideas and Pitfalls to Avoid in 2024

    New year, new tactics! Elevate your email marketing game with fresh ideas and tests to try out along with common pitfalls and how to sidestep those. At INBOUND 2023, email marketing pros Jay Schwedelson (CEO and founder, Outcome Media/SubjectLine.com/GURU Events) and Pierce Ujjainwalla (Co-founder and CEO, Knak) shared their current effective strategies and insights from their past email campaign results.

    Session Recap

    Email Marketing

    Marketing

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