Session Recaps
October 20, 2026Building Fast When You're Not First: How Legora Turned Customer Obsession Into Hypergrowth
What does it take to build a breakout AI company when you're entering a market full of competitors chasing the same opportunity?
For Legora CEO Max Junestrand, the answer was getting closer to customers, moving quickly, and building a company that could evolve as fast as the technology itself.
At UNBOUND 2026, Junestrand joined HubSpot Chief Legal Officer Erika Fisher on the Main Stage to share how Legora went from a small Swedish startup to a fast-growing legal AI platform.
The numbers tell an impressive story. According to Junestrand, Legora grew from $1 million to $100 million in annual recurring revenue in less than 18 months, building its business through a direct sales model in an industry traditionally cautious about adopting new technology.
But behind that growth is a story about customer obsession, creative marketing, and a willingness to rethink the rules. Here are the biggest lessons for founders, marketers, and growth leaders.
