Explore the UNBOUND 2026 Show Floor: Activations, Games, Swag, and More

Between everything happening on stage, the show floor is packed with reasons to stop for a few minutes: games, demos, custom swag, coffee, photo ops, giveaways, and some very good excuses to get competitive.

There are a few things to keep an eye out for as you make your way around the venue, too. The Unlock, new this year, turns your trip around UNBOUND into a game. Hidden swag tickets will be popping up throughout the event.

And the Tech Stack Showcase gives you another way to hear from sponsors and see their products in action.

Here are a few things you might want to make room in your schedule for.

Brand Experiences to Check Out

See Boston Through AdRoll

AdRoll is bringing a little of Boston onto the show floor with a transit-inspired space and a map of local hot spots. There will be product demos and giveaways, plus a luggage-tag activation for something useful to take home. Coffee is on the agenda Wednesday and Thursday, and branded pedicabs will be making the rounds, too.

What’s Playing at the CallRail Listening Lounge?

CallRail is going all in on vinyl. The CallRail Listening Lounge pairs its AI listening tools with record-player demo stations, a DJ, a platinum record “greatest hits” wall, one-on-one demo areas, giveaways, and a content capture setup. See what better listening can tell you about your marketing.

Coffee, Cabanas, and a Change of Scenery

There will be a few places around UNBOUND made for a different kind of pit stop.

OpenAI will have space for demos, giveaways, private meetings, networking, and conversations with the team. And when you’re ready to head outside, Supered is taking things to the Lawn on D with its own cabana space (and a good reason to head outside for some fresh air.

PandaDoc has the protein shakes covered, with a cart near its booth every day of UNBOUND. Exa is handling Wednesday’s nitro brew, with a station near the VIP Lounge beginning at 10:45 AM.

Games, Giveaways, and Plenty More

Explore the show floor where sponsor booths have their own lineups of games, demos, photo ops, custom takeaways, and prizes.

Get in the Game

Wistia: Play through three custom interactive games tied to Wistia’s booth experience and score swag along the way.
Vivun: Build your own sales teammate in an interactive touchscreen game, plus get hands-on with a LEGO-building activity.
Huble: Answer a few quick questions about how you use AI with HubSpot, then spin the wheel for a chance at a prize.
Propensity: Give them seven minutes for an “AI ABM in 7” briefing, then grab some swag and get entered into the end-of-event prize draw.
Tatari: Drop a chip into its marketing-funnel-inspired Plinko board for a chance to win Paramount+, Hulu, or Netflix gift cards.
DemandWorks: Put your steady hand to the test with a buzz-wire puzzle challenge.
QuotaPath: Pull up to the blackjack table for a game with a live dealer, plus a guessing game.

SalesMsg: Drop a chip into the Plinko-style prize board and see which piece of branded swag you land on.

BHN | Tango: Take a virtual spin for a chance to win a gift card.
Vendelux: Fire up Mario Kart and see how you stack up against the competition.
Lusha: Spin the wheel and see where it lands.
G2: Play a round of cornhole for a quick break and the chance to pick up some swag.
Fivetran: Guess how many LEGO pieces are in the jar for a chance to win a LEGO set.
Trestle: Put your estimating skills to work in the “How Accurate Is Your Phone Data?” jelly-bean challenge for a chance to win a DJI Mini Drone or similar prize.
Bland: Try to stop the clock at exactly eight seconds. Easier said than done.
GrowthX: Race to rank #1 in a tabletop bowling challenge, then make your own charm bracelet to take home.
Flint: Put your reflexes to the test in a racing game, climb the leaderboard, and grab a mini keychain camera on your way out.

Make it Yours

Sendoso: Choose your favorite patches and have them heat-pressed onsite to create a custom item to take home.
HIVE Strategy:Take home a custom engraved keychain or tumbler made onsite.
Superhuman: Spin the prize wheel during UNBOUND, then head to the charm bar at UNBOUND After Dark to customize your own carabiner charm.
CloudExtend by Celigo: Add your biggest reporting pain point to the Reporting Clinic wall and take home a pin to match.
Brilliant: Customize a tote with your choice of patches, then make a trip to the sticker vending machine.
Reachdesk: Put the product to work by choosing your own swag through a live touchscreen demo.

Camera Ready

Hapily: Step into the EventOps Skateshop for an interactive tag wall, Polaroids, tech decks, and more.
Vibe: Stop by the AuraBooth for a different kind of photo moment.
PandaDoc: Snap a Polaroid, add it to the onsite photo wall, and pick up some swag while you’re there.
ZoomInfo: Book a personal color analysis with a professional and find out which shades suit you best.
UJET: Choose your photo experience: take home an instant Instax print or go old school with a branded disposable camera.
Blend Marketing: Sit for a custom black-and-white caricature and leave with a portrait made just for you.
Badger Maps: Get into the F1 spirit with a racecar-themed photo op made for stepping into the driver’s seat.
PCM Integration: Grab premium swag, get a headshot, or pose in front of a postcard-inspired backdrop built as a nod to direct mail.
pharosIQ: See what AI does with your camera roll at its AI selfie station.

Expect the Unexpected

Booking.com for Business: Catch close-up magic and card tricks from a professional magician and illusionist right at the booth.
Centralise: Watch a robot solve a Rubik’s Cube. Yes, we’ll be watching, too.
ZeroBounce: See what the cards have to say with an onsite tarot card reader.
Tremendous: Reach into the Tremendous Vault, grab as many Tremendous Bucks as you can before time runs out, then watch your haul get redeemed in real time.

Go Big or Go Home

Aloware: Enter the onsite raffle for a chance to take home an iPad.
Captello: Enter for a chance to win a trip to Cabo, with the prize awarded on the final day of UNBOUND.

New This Year: The Unlock

Here’s one more reason to keep your phone charged. The Unlock is a new tap-to-play game running across UNBOUND. Six glowing shards are hidden around the MCEC, each with a quick challenge waiting on the other side.

Before you play, download the UNBOUND app, add the NFC wallet pass, and turn on push notifications.

After that, start looking. When you find a shard, hold your phone to the center and tap in. Complete the challenge and bank 10,000 points.

Track down all six (plus, a hidden bonus shard worth 20,000 points), finish the challenges, and head to MerchSpot to claim your prize while supplies last.

Spot the Ticket. Score the Swag.

Each day at UNBOUND, we’ll be hiding hundreds of tickets around the venue. Find one and you can trade it in for a special item at MerchSpot while supplies last.

There’s no scheduled drop or designated spot and tickets could turn up just about anywhere, at any point in the day, so keep your eyes peeled!

Take a Seat at the Tech Stack Showcase

There’s plenty to see at sponsor booths, but the conversation doesn’t stop there.

The Tech Stack Showcase is another way to hear directly from UNBOUND partners and get a closer look at the products, ideas, and use cases they’re bringing to the event.

Drop in throughout the week to hear companies share what they’re building, how their technology works, and see where their technology could fit into your team’s day-to-day.

Make Some Room for the Show Floor

Between sponsor activations, The Unlock, hidden tickets, and the Tech Stack Showcase, there’s plenty happening beyond your session schedule.

Keep the UNBOUND app handy, leave a little room in your day, and see what you find along the way.