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July 2, 2026Event Content

Your Starting Lineup for UNBOUND 2026: Match Your Goals to Must-Attend Sessions

Every great team shows up with a game plan.

With 200+ sessions across three days, the UNBOUND agenda is stacked. but showing up without a clear sense of what you came to accomplish is the fastest way to return to work on Monday without much to show for it. Here’s the move: set your goals and work backward from there.

Don’t know where to start? We’ve got you covered with five specific outcomes and a curated starting lineup for each. Whether you're planning your own schedule or putting together a team roster, pick your goal and start here.

Goal: Generate More Pipeline Without Blowing Up Your Budget

Pipeline pressure is real. More tools and more content haven’t fixed it. haven't fixed it. What's working right now is better targeting, owned distribution, and a sales approach that earns attention. Here’s where to start.

A Repeatable LinkedIn Content System That Actually Drives Pipeline
Daniel Disney (Founder and Owner, The Daily Sales Ltd)

Most LinkedIn content earns engagement and stops there. Disney will deliver a full year of formats and frameworks built to convert reach into pipeline.

From Signals to Pipeline: ABM as a Revenue System
Sumner Vanderhoof (CEO and Co-Founder, Propensity)

ABM stalls when it lives only in marketing. Vanderhoof will show what it looks like when it runs as a signal-driven system aligned across marketing, sales, and CS, and actually produces revenue.

The Rise of the In-Person GTM Engine
Jarrod Webb (Founder and CEO, Blinq)

As digital channels get noisier, in-person moments are becoming the highest-intent touchpoints in the funnel. Webb will share how to treat them as a structured GTM motion rather than a networking afterthought.

Running Loops: A Marketer's Guide to AI-Era Growth
Christine Lee (Senior Inbound Professor, HubSpot), Steph Crigler (Lead Product Marketer, HubSpot), Remington Begg (Co-Founder and CEO, Impulse Creative, Inc)

Buyers are discovering brands through AI-generated answers before they ever hit your site. This session will introduce Loop Marketing: a framework for the teams that have stopped optimizing the old engine and started building a new one.

Goal: Make Your AI Investments Pay Off

Every team is running AI experiments, but the gap between "we're doing a lot with AI" and "AI is compounding our results" comes down to how AI is adopted and not just which tools are deployed.

Attend these sessions to get AI working in the middle of your operation.

How We Scaled 1,000 AI Agents Without an AI Team
Alina Vandenberghe (Co-Founder and Co-CEO

Vandenberghe's team cracked AI adoption by tying agent creation (including failed experiments) to career growth. The result: 1,000+ agents built by non-technical employees. She’ll cover how to make experimentation feel like advancement.

Turn AI Experiments Into Measurable Revenue
Britney Cole (Chief Innovation Officer, Blanchard)

Cole will share a framework on how to align AI usage with performance metrics, identify adoption gaps, and build a repeatable system for scaling AI across marketing, sales, and RevOps with accountability attached.

Automation Isn't Strategy: Rethinking AI in Sales
Rohan Suri (Co-Founder and CPO, Nooks)

More automation hasn't produced more revenue. Suri will share why, and what it takes to deploy AI in the sales motion in a way that amplifies performance instead of scaling mediocrity.

From Marketing Executor to Marketing Architect
Darren Smith (Senior Marketing Ops Manager, Personio)

As AI absorbs more execution, the most valuable marketing role is shifting. Smith will explain why moving from campaign manager to systems designer matters for career trajectory as much as team output.

Goal: Win Visibility When Buyers Are Skipping Your Site

The buyers who used to find you through search are now getting answers from AI before they ever reach your homepage. You can't score if you're invisible on the pitch. These sessions are for the team working to stay in the game when buyers aren't playing by the old rules.

What 1M+ Responses Reveal About Showing Up in Answer Engines
Aja Frost (Senior Director, Marketing; HubSpot)

What actually improves brand visibility in AI search? Frost analyzed more than a million AI search responses to find out and will share those findings with teams that are still guessing.

What 10,000 Hours of AEO Taught Us
Marcel Santilli (CEO, GrowthX AI)

A practitioner's distillation of what actually moves the needle in AI-powered search, what doesn't, and which common approaches are quietly wasting budget.

Stop the Silent Traffic Drop: A Hands-On AEO Playbook
Beeri Amiel (Director, Product Management; HubSpot)

Amiel will walk through how to diagnose what's driving your traffic decline and what to do about it, with AEO as the primary tool. Attend if you want to leave with a concrete action plan.

The B2B Credibility Code
Ty Heath (Director, Thought Leadership; LinkedIn) & Vita Molis (Global Team Lead, B2B Institute; LinkedIn)

Trust is earned through visible expertise, not brand spend. Heath and Molis will show how to build the kind of authority that registers with both human buyers and the AI systems deciding whose content to surface.

Goal: Scale Revenue Without Scaling Headcount

Headcount isn't the answer it used to be. The teams growing NRR, improving conversion rates, and hitting quota are doing it with better systems and signals, and smarter decisions about where human attention belongs.

From Signals to Scale: How We Increased NRR by 47 Points
Sam Chandler (Head of Commercial CS, Kustomer)

Chandler will break down the Growth Filter Index (the signal-to-action framework behind a 47-point NRR increase) with the focus on codifying expansion signals into a repeatable engine.

How Our AI BDR Increased More Human Conversations
Jake Goldstein (Director of Rev Ops & Strategy, Kiln)

While most AI BDR implementations optimize for cost reduction, Goldstein's team optimized for more high-quality human conversations. This session will cover how to use AI to increase capacity without adding headcount.

The Death of the Natural Closer in Sales
Sumedha Rai (NYU AI Researcher | Former Acorns ML Lead, Domyn) & Matt Sniff (Founder and Chief Product Officer, Map My Customers)

Research with NYU dismantles the charisma myth in sales and reveals which behaviors actually predict performance with direct implications for how high-performing teams hire, coach, and close.

What Neuroscience Reveals About Sales Success
Dr. Carmen Simon (Cognitive Neuroscientist, Enhancive)

As AI handles more of the early sales motion, the moments where human connection changes outcomes become higher-stakes. Simon uses neuroscience to identify exactly where those moments are and how to make them count.

Goal: Develop the Team Behind the Strategy

The best game plan doesn't survive a team that can't execute it. High performance includes tools and tactics, but it's also about how people work, make decisions, and hold each other accountable to outcomes.

These sessions are for the manager, director, or leader who knows the roster is as important as the playbook.

The Hidden Cost of Cognitive Bias in Sales Hiring
Carole Mahoney (Founder, Unbound Growth)

Hiring failures are more common and more expensive than most leaders admit. Mahoney will discuss how cognitive bias drives those failures and what teams can do to hire better before the damage is done.

Brain Science + AI: Human Connection in an Artificial World
Eric M. Bailey (President, Bailey Strategic Innovation Group)

As AI handles more of how we communicate, genuine connection becomes a competitive advantage. Bailey uses neuroscience to share what that means for how teams lead, sell, and show up in 2026.

From Rep to Revenue Leader: The Confidence Gap
Jen Spencer (Chief Growth Officer, Booth) & Lori Richardson (Sales Strategist, Score More Sales)

The skills that make someone a top performer don't automatically translate to leading a team. Spencer and Richardson will go through what closes that gap and how to accelerate the transition before it costs you results.

Diagnose Team Tension Before It Derails Results
Karen McFarlane (Founder, CMO, Board Director; Kaye Media Partners)

Most leadership problems get harder when you're solving for the wrong type of tension. McFarlane will share a framework that diagnoses what's causing friction across teams, priorities, and expectations so you can address the real problem instead of a symptom of it.

Your Starting Lineup Is Waiting

Start planning and preparing so that you leave with momentum and tactics ready to use the first day you’re back from UNBOUND.

Pick your goal. Build your lineup. And if you're making the case for sending a team, use this guide to tie back your sessions to a specific outcome to help convince your leadership team.

Register for UNBOUND 2026 and get first access to our Agenda Builder (July 21) and session reservations when they open (August 25 for VIP tickets and September 1 for General Admission).