UNBOUND Blog

What does it take to build a breakout AI company when you're entering a market full of competitors chasing the same opportunity? For Legora CEO Max Junestrand, the answer was getting closer to customers, moving quickly, and building a company that could evolve as fast as the technology itself. At UNBOUND 2026, Junestrand joined HubSpot Chief Legal Officer Erika Fisher on the Main Stage to share how Legora went from a small Swedish startup to a fast-growing legal AI platform. The numbers tell an impressive story. According to Junestrand, Legora grew from $1 million to $100 million in annual recurring revenue in less than 18 months, building its business through a direct sales model in an industry traditionally cautious about adopting new technology. But behind that growth is a story about customer obsession, creative marketing, and a willingness to rethink the rules. Here are the biggest lessons for founders, marketers, and growth leaders.

What if you could live to 120 years old? This may sound like science fiction, but according to Melanie Goldey, CEO Tally Health, it could be our reality in the not-so-distant future. Goldey shared a stunning statistic: "We actually believe that the first person to live to 150 may have already been born." Imagine a world where 60-year careers are the norm, where "retirement" becomes a series of sabbaticals and reinventions, and where five generations work side-by-side in the office. It may sound far-fetched, but as lifespans extend, this could be our new reality. 🌍💼