DEBATE: Why Founder-Led Brands Falter

Discover how uncomfortable conversations can spark extraordinary change, and why creating truly accessible and inclusive environments doesn't just help people thrive - it drives real business results. Learn strategies to build spaces where everyone succeeds, turning accessibility from obligation into a competitive advantage.

Struggling to break through on LinkedIn? Join Daniel Murray and Mark Jung, who earned 321.21M organic impressions in 2024 with their 5 Attention Tactics. Learn the exact strategies that drove 898,648 new followers and 5.13M engagements – no paid ads required. Whether you’re building your personal brand or scaling your company page, discover how to become a Top 1% LinkedIn authority (the same approach that scaled three B2B media companies to 7 figures).

Kids instinctively find the smartest, easiest way to win. What if AI Agents could give your GTM team the same edge? In this session, you’ll learn 8ish practical AI Agent use cases that will make your GTM strategy smarter, faster, more intuitive, and more effective. You’ll also learn how to cut through the fuzziness of how AI Agents actually work—so you can move beyond hype to real implementation. While others spend time debating AI, you’ll leave with real-world applications that give you a competitive advantage. The question is: will you be the first to implement them?

Sometimes the moves that don’t make sense are the best ones to make. Your customers don’t always make sense. Brain science research shows they often act irrationally, making choices that aren’t well considered. Now you can make that work for you with these 9 counterintuitive tactics. Find out how to use them in this surprising session. See numerous market-tested examples of brands that best the competition by rejecting best practices. You’ll gain 9 proven new ways to increase the response to your emails, ads, etc. And you’ll see why some counterintuitive thinking can be a very smart move.

ABM isn’t what it used to be—and that’s a good thing. In this hands-on workshop, we’ll break down what modern, high-performing ABM really looks like in 2025. You’ll learn how to move beyond generic account lists and anonymous intent to build personalized, signal-rich campaigns that target the right people and drive real pipeline. From generating your own first-party signals to building contact-level attribution models, this session gives marketing the frameworks, workflows, and GTM alignment needed to make ABM perform— compliantly, predictable, and powerfully.

Kipp and Aja reveal the four-stage playbook that will empower marketers to thrive while their competitors struggle in the AI era. You'll walk away with the exact tactics, tools, and strategies to implement immediately.