Head of Lifecycle Marketing, Portfolio @ Atlassian
Ashley Faus is a marketer, writer, and speaker by day, and a singer, actor, and fitness fiend by night. She’s the author of the book, “Human-Centered Marketing: How to Connect with Audiences in the Age of AI”. Her work has been featured in TIME, Forbes, and The Journal of Brand Strategy, and she's shared insights with audiences at Harvard Business Review, UNBOUND, and MarketingProfs. She works for Atlassian, a collaboration software maker on a mission to unleash the potential of every team. Follow her on LinkedIn, @ashleyfaus.
Thu • Sep 17 • 11:45am – 12:15pm ET
Great campaigns don’t fail because of bad ideas, they fail because teams aren’t aligned. In this session, Ashley Faus shares how to connect marketing, sales, and service around shared goals, messaging, and data. You’ll learn how to identify where misalignment is slowing growth, improve handoffs between teams, and create a more connected customer experience that drives better results.
