Building a Data-Driven Marketing Budget That Works

In a special solo keynote, HubSpot Co-founder and CTO Dharmesh Shah explores how to build and lead in an era of unprecedented change. From AI transformation to evolving customer expectations, Dharmesh will decode the patterns that define tomorrow's successful companies. Walk away with a clearer vision of what's coming and the practical steps to position your business ahead of the curve.

In this session, you'll learn how the search landscape has completely changed and how you can get ahead of the competition by leveraging a new SEO strategy along with exclusive prompts. You'll learn how to wield the power of Cursor, Claude Code, and MCPs to clone yourself 100 times, and much more.

What if you could see exactly what works in marketing, backed by millions of data points? Neil Patel reveals the patterns behind high-performing content, social engagement, and conversion strategies, based on an extensive analysis of 150,000 blog posts, 3 million social media updates, and feedback from 10,000 marketers. These 25 key insights cut through the noise and spotlight where real results come from. Whether you're refining strategy or reallocating budget, you'll walk away with a data-backed playbook for smarter, more effective marketing.

This session will explore how sales teams can quote faster, close smarter, and drive profitable growth by giving reps more autonomy while keeping pricing, contracts, and revenue impact aligned. Sarika and AJ will share insights on automating approvals, leveraging real-time commission and contract data, and using transparency-driven tools to accelerate deals and boost margins.

Customer success as a strategic motion (not just a department) can 5x your revenue—it’s true! In this session, discover how Marketing can harness a customer success framework to move beyond lead generation and drive revenue at every stage, from engagement and onboarding to upselling and renewals. Learn how to turn fragmented customer journeys into a seamless revenue engine using a playbook that combines AI and data for personalization and cross-functional collaboration to achieve sustainable, long-term growth.

ABM isn’t what it used to be—and that’s a good thing. In this hands-on workshop, we’ll break down what modern, high-performing ABM really looks like in 2025. You’ll learn how to move beyond generic account lists and anonymous intent to build personalized, signal-rich campaigns that target the right people and drive real pipeline. From generating your own first-party signals to building contact-level attribution models, this session gives marketing the frameworks, workflows, and GTM alignment needed to make ABM perform— compliantly, predictable, and powerfully.