Alyona Mysko

CEO and Founder @ Fuelfinance

Alyona Mysko is the CEO and co-founder of Fuelfinance, a financial planning and analysis solution for growing SMBs. A CFO-turned-founder, she leads Fuelfinance in managing over $250M in P&L for clients like Hampton, ColdIQ, and Testimonial Hero. Fuel’s approach has helped clients raise funds from top VCs like a16z, YC, and Sequoia. With 10+ years of finance experience, Alyona has built financial models for 200+ businesses. Last year, she competed in the $1M Pitch Competition at INBOUND. She frequently appears on podcasts like Masters of Scale and hosts her own finance podcast.

Speaker Sessions

Building a Data-Driven Marketing Budget That Works
Learn how to set a budget based on revenue goals, CAC, and LTV. Discover how to calculate your max cost per lead in just 10 minutes. See case studies of companies that moved from gut-based to data-driven budgeting. Walk away with an actionable framework: the 70-20-10 rule—70% on proven strategies, 20% on experiments, and 10% on bold, moonshot ideas.
- Alyona Mysko

Alyona Mysko

Speaker Sessions

Building a Data-Driven Marketing Budget That Works