The Rise of the In-Person GTM Engine

As automation makes digital channels noisier, in-person interactions are becoming some of the highest-intent moments in the funnel. This session introduces the In-Person GTM Engine, a system for turning real-world conversations into structured CRM data, fast follow-up, and measurable pipeline. You'll learn how to capture context more effectively, operationalize event and networking interactions, and build workflows that help teams turn presence into real revenue momentum.