Most landing pages are built to look good, not to convert. The gap between traffic and revenue lives in that mismatch. Michelle Lim, CEO of Flint, works with companies like Airtable, Glean, and Langchain to build, test, and scale landing pages programmatically. In this session, she shares what a modern CRO approach actually looks like when AI handles generation and iteration. Whether you're running paid campaigns, ABM, or SEO, the principles are the same: build pages that convert, ship faster, and stop leaving revenue behind.