Seat Reservation Required Academy Labs
Wed • Sep 16 • 11:00am – 1:00pm ET • Westin - Room Douglass
Lab: Build Your Loop Foundation: ICPs and Segmentation
Use HubSpot's Breeze Assistant to audit and structure your CRM data. Then, leverage those insights to build a detailed Ideal Customer Profile (ICP) and generate compelling campaign concepts rooted in real customer behavior. From there, segment and enrich your audience into actionable groups. This is the strategic groundwork that transforms generic marketing into precision-targeted, scalable growth.
Session Speakers:
Romana HandlovaSenior Professor @ HubSpot
Romana Handlova is a Learning Experience Designer and Senior Professor at HubSpot Academy with a passion for helping people learn and grow. Before joining HubSpot, she built a strong foundation in customer service, training, and learning experience design, which shaped her love for adult education. Today, she creates c…
Jenn SanchezProfessor @ HubSpot
Jenn is a Professional Professor at HubSpot Academy. She holds a Master's degree in Instructional Technology and has a passion for creating a safe, judgment-free space where adult learners can thrive. Outside of work, you'll find her lost in a fantasy novel, treasure hunting at thrift stores for one-of-a-kind finds, or…
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