While AI enables content generation at scale, volume doesn't mean relevance. Effective campaigns start with a clear picture of your audience. In this Lab, you'll use Breeze Assistant to build a data-driven Ideal Customer Profile (ICP), then translate its criteria into audience filters in HubSpot's Segments tool.

You'll leave with:

• An understanding of how ICPs, personas, and segments fit into Loop Marketing 
• A data-driven ICP built from your customer data 
• A ready-to-activate HubSpot audience segment mapping to your ICP
  
  

Best for: Marketers wanting a sharper ICP and audience segment.

What if your customers could get fast, accurate, on-brand answers 24/7? A well-built customer agent makes that possible. Through live demos, hands-on building time, and expert coaching, you'll learn how to write agent guidelines that reflect your brand, structure knowledge sources, configure smart handoffs, and test before launch. You'll leave with a customer agent that's ready to go.

Best for: HubSpot admins, ops leads, service managers, and marketers deploying or optimizing customer-facing tools. Editor access to customer agent required.