Romana Handlova

Senior Professor @ HubSpot

Romana Handlova is a Learning Experience Designer and Senior Professor at HubSpot Academy with a passion for helping people learn and grow. Before joining HubSpot, she built a strong foundation in customer service, training, and learning experience design, which shaped her love for adult education. Today, she creates certifications, courses and tutorials, particularly for German-speaking audiences that make complex topics easy to understand and apply.

Speaker Sessions:

Seat Reservation Required
Academy Labs
Wed • Sep 16 • 11:00am – 1:00pm ET
Lab: Build Your Loop Foundation: ICPs and Segmentation
Use HubSpot's Breeze Assistant to audit and structure your CRM data. Then, leverage those insights to build a detailed Ideal Customer Profile (ICP) and generate compelling campaign concepts rooted in real customer behavior. From there, segment and enrich your audience into actionable groups. This is the strategic groundwork that transforms generic marketing into precision-targeted, scalable growth.
Romana Handlova, Jenn Sanchez

Previous Sessions:

Be There at UNBOUND 2026

Boston. September 16–18. Three days designed to help you move beyond outdated playbooks. Break beyond the limits that defined yesterday. Be unstoppable.

Romana Handlova

Speaker Sessions:

Lab: Build Your Loop Foundation: ICPs and Segmentation

Previous Sessions:

Lab: AI-Powered Sales Success With Sales Workspace

ENCORE: Lab: AI-Powered Sales Success With Sales Workspace

Be There at UNBOUND 2026