Seat Reservation Required Education Session
Wed • Sep 16 • 11:00am – 11:45am ET • Room 258
The Commercial Cost of AI Sameness
Speed alone is not a differentiator. Everyone has access to the same tools now, and it shows. The sea of sameness is rising. The push for more, faster has never been stronger. In this session, Rachel Ousley, B2B research & insights lead at Canva, breaks down new research across 1,415 marketing leaders and 3,547 consumers to show what sameness is really costing brands. When every brand has the same speed, a clear sense of your own identity is what decides who earns the business and who gets lost in the noise.
Session Speakers:
Rachel OusleyB2B Research and Insights Lead @ Canva
Rachel Ousley is a behavioral scientist with an MSc in Social Cognition from UCL. She currently leads B2B research and insights at Canva, and previously was a researcher in the ads marketing team at Google. She also worked at the strategic insights agency Canvas8 where she led research for brands like Chanel, Adidas, V…
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