Speed alone is not a differentiator. Everyone has access to the same tools now, and it shows. The sea of sameness is rising. The push for more, faster has never been stronger. In this session, Rachel Ousley, B2B research & insights lead at Canva, breaks down new research across 1,415 marketing leaders and 3,547 consumers to show what sameness is really costing brands. When every brand has the same speed, a clear sense of your own identity is what decides who earns the business and who gets lost in the noise.