How I Turned a CEO Into a Thought Leader
Getting executive buy-in for content can be one of the biggest challenges for marketing teams. In this session, you'll learn how to turn a CEO into a consistent thought leader who drives pipeline. Through a candid conversation, the speakers share how to build trust, create repeatable content systems using AI, and align on the value of brand investment even when it is difficult to measure directly.
Session Speakers:
Jess CookVP of Marketing @ Vector
Jess is a creative director turned content marketer and strategist with more than 20 years of experience conceptualizing and executing breakthrough work for B2C brands like Eggo, Rice Krispies, Blue Cross, Cottonelle, and McDonald’s, and B2B brands like Fastly and Island. She has a knack for leading cross-functional te…
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