Innovation Stage
Wed • Sep 16 • 2:00pm – 2:30pm ET • Innovation Stage
What 1M+ Responses Reveal About Showing Up in Answer Engines
AI search is changing how buyers discover and evaluate brands, and understanding visibility in answer engines now requires a different playbook. This session shares lessons from analyzing more than a million AI responses across major platforms to show what influences citation and visibility. You'll learn which content formats perform best, how freshness and structure affect outcomes, and why success in AEO should be measured over time rather than through one-off snapshots.
Session Speakers:
Aja FrostHead of Growth Marketing @ Mercury
Aja Frost is the head of growth marketing at Mercury. She is also a digital demand expert and HubSpot media host. She conceived and launched HubSpot's AEO Grader, the first free tool to help companies understand and optimize for their visibility in answer engines.
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