The Decision Engine: How to Build a CRM That Drives Action
Most CRMs are designed to manage processes, not to guide decisions. This interactive workshop introduces the D3 Framework, Discover, Decode, Decide, to transform HubSpot into a true decision engine. Through hands on exercises and real world scenarios, you'll learn how to connect data to strategic questions, forecast outcomes, and translate insights into action, leaving with a blueprint to align your CRM with executive priorities and drive smarter go to market decisions.
Session Speakers:
Hannah FisherPrincipal Consultant @ BabelQuest
Hannah is a Principal Consultant at a UK Elite HubSpot Agency, bridging the gap between technical architecture and GTM strategy. Having worked in more than 100 HubSpot platforms, she specializes in transforming static CRMs into decision engines that drive strategic growth. A HubSpot Community Champion, HubSpot Certifie…
Chris GrantPrincipal Consultant @ BabelQuest
A five-time HubSpot Impact Award winner and Academy Super Admin Bootcamp instructor, Chris combines 20 years of sales experience with a decade of Elite-level HubSpot implementation and consulting. Having led over 50 implementations across the full CRM Suite, Chris specializes in solving complex business process problem…
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