DEBATE: Why Founder-Led Brands Falter
"Founder-led marketing" is trending among marketers, but is it the secret to thriving, or a slippery slope, filled with pitfalls? Join this debate to see whether founder-led brands equal funding or faltering!
Session Speakers
Ashley Faus
Head of Lifecycle Marketing, Portfolio @ Atlassian
Ashley Faus is a marketer, writer, and speaker by day, and a singer, actor, and fitness fiend by night. She's the author of the book, "Human-Centered Marketing: How to Connect with Audiences in the Age of AI". Her work has been featured in TIME, Forbes, and The Journal of Brand Strategy, and she's shared insights with ...
Christina Garnett
Chief Community Officer @ HeyOrca
Christina Garnett is a Fractional CCO, customer experience strategist, and the author of Transforming Customer–Brand Relationships (Kogan Page, 2025). Her work focuses on helping brands build emotional connection, customer advocacy, and long-term loyalty through intentional customer experience, community engagement, an...
Elle Grossenbacher
Founder and Host @ Product Marketing Adventures
Elle Grossenbacher is a product marketing leader and host of the Product Marketing Adventures podcast, where she highlights world-class PMMs and their wins. Over the past decade, she has led GTM strategies, launches, and partner programs for Fortune 100s and high-growth tech brands, driving results like 300%+ pipeline ...
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