Best Practices Are Garbage: In Marketing and Life

You’ve been lied to. Best practices aren’t just outdated—they’re actively holding you back. They tell you what not to do, making you believe you can’t or shouldn’t try certain things. So, you don’t. And that’s exactly why you’re missing out. This session is a wake-up call. We’re flipping the script on marketing and life, exposing why the opposite of many so-called best practices is actually best. Expect instant, high-impact marketing tactics you should’ve been using yesterday—plus a mindset shift that will change how you approach your career, business growth, and everyday life.