Most marketing teams aren't struggling to use AI—they're struggling to operationalize it.

In this Deep Dive, Kevin Barber shares practical frameworks and tools for building the systems, processes, and team habits that turn AI from drafts and experiments into a scalable way of working.

You'll learn how to create repeatable AI workstreams, improve AI adoption across your team, and build an operating model that delivers stronger, more consistent marketing results.

One view: the top of the funnel is being rewritten—how companies get discovered, build trust, and generate demand through AEO and Loop Marketing.

Another view: the bigger shift is happening inside the business, with AI redefining CRM, RevOps, automation, and the full customer lifecycle.

Sarah McDevitt brings together two partners who've placed different bets. She'll push them on where they're investing, how they're sequencing services, and what they'd tell a client with a board asking about AI ROI. Where do you start? What drives growth at 100 employees versus 5,000? Expect a candid debate.