Vibe Eventing: Data-Driven Event Monetization
What if you could bottle your best event's energy—and sell it? Explore the next frontier: using data to decode audience attention, amplify engagement, and unlock revenue. Go beyond traditional metrics to learn how "vibe eventing" powers new sponsorship models and premium experiences. Perfect for marketers ready to lead where attention equals profit.
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Session Speakers
Dahlia El Gazzar
Tech Evangelist @ DAHLIA+Agency
Dahlia has an OMG-attitude about all things event tech and experience design. She’s her own brand, with more than a decade of experience in the meetings and events sector, working on both the professional planning side and as an association collaborator, Dahlia is known as the coffee-fueled ‘go-to’ source for trend-set...
Rachel Stephan
Snöballer-in-chief @ Snöball Event Marketing
Rachel is an event marketing strategist, event tech founder, and industry speaker on event and influencer marketing. When planners need more butts in seats, they call Rachel. With 24+ years of experience, she crafts creative solutions to event marketing challenges. Drawing from hundreds of campaigns, she launched the a...
Mira Soullen
Chief Marketing Officer @ ConnectionPoint Systems
Mira Soullen is a full‑stack digital marketer with experience in both tech and consumer products. Her wheelhouse spans digital marketing, brand building, demand generation, and marketing process optimization. She is driven by a passion for building sustainable startup marketing engines that operate effectively at scale...
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