Building a Data-Driven Marketing Budget That Works

Learn how to set a budget based on revenue goals, CAC, and LTV. Discover how to calculate your max cost per lead in just 10 minutes. See case studies of companies that moved from gut-based to data-driven budgeting. Walk away with an actionable framework: the 70-20-10 rule—70% on proven strategies, 20% on experiments, and 10% on bold, moonshot ideas.