Lab: AI Prompting for Marketing Excellence
Ready to move beyond basic AI requests? In this hands-on lab, you'll write, test, and refine prompts that deliver marketing gold instead of generic fluff. Through interactive exercises using both HubSpot's AI tools and external platforms, you'll learn about and practice iterative prompting methods to refine outputs until they're publication-ready, ensuring your work is always slick, never slop. Bring your laptop and real marketing challenges—leave with the skills and techniques to consistently create AI prompts that think like your best marketing strategist rather than just a content machine.
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Session Speakers
Crystal King
Senior Professor @ HubSpot
Crystal King is a Senior Professor for HubSpot Academy, focusing on social media and AI strategy. Crystal has led global social media and community programs for companies such as Pegasystems, Keurig, CA Technologies, and Sybase. She has taught classes in writing, creativity, and social media at Harvard Extension School...
Luis Azuaje
Inbound Professor @ HubSpot
Luis is an Inbound Professor at HubSpot Academy, located in Colombia. He specializes in digital marketing, sales, and educational content production. Luis has dedicated his career to training entrepreneurs, students, and professionals across Latin America and Spain. Before HubSpot, he created educational content for te...
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