Seat Reservation Required Deep Dives
Thu • Sep 17 • 10:30am – 12:00pm ET • Room 156
From Signals to Pipeline: ABM as a Revenue System
Most ABM fails because it stops at marketing. High-performing teams run ABM as a signal-driven revenue system that aligns marketing, sales, and CS around buying groups, real-time intent, and shared pipeline goals. This session shows how to identify buying groups, prioritize accounts using live signals, and orchestrate cross-functional outreach. Walk away with a practical blueprint to turn ABM into a repeatable pipeline engine that improves win rates, velocity, and expansion.
Session Speakers:
Sumner VanderhoofCEO and Co-Founder @ Propensity
Sumner Vanderhoof is the CEO and co-founder of Propensity, an ABM platform focused on contact-level attribution. With more than 15 years of experience leading growth across Fortune 500 companies and startups, Sumner brings deep expertise in technology and RevOps. He has driven Propensity's growth through a focus on cus…
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