Limited Capacity Deep Dives
Thu • Sep 17 • 10:30am – 12:00pm ET • Room 156
From Signals to Pipeline: ABM as a Revenue System
Most ABM fails because it stops at marketing. High-performing teams run ABM as a signal-driven revenue system that aligns marketing, sales, and CS around buying groups, real-time intent, and shared pipeline goals. This session shows how to identify buying groups, prioritize accounts using live signals, and orchestrate cross-functional outreach. Walk away with a practical blueprint to turn ABM into a repeatable pipeline engine that improves win rates, velocity, and expansion.
Session Speakers:
Sumner VanderhoofCEO and Co-Founder @ Propensity
Sumner Vanderhoof is CEO of Propensity, an AI-powered ABM and GTM orchestration platform that helps B2B teams turn buyer signals into coordinated action and measurable revenue. He is a leading voice in the evolution of ABM, championing a more unified approach that connects data, intent, engagement, prioritization, and…
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