Limited Capacity Academy Labs
Wed • Sep 16 • 11:45am – 1:45pm ET • Westin - Room Faneuil
HubSpot Lab: Loop Foundation: ICPs and Segmentation
While AI enables content generation at scale, volume doesn't mean relevance. Effective campaigns start with a clear picture of your audience. In this Lab, you'll use Breeze Assistant to build a data-driven Ideal Customer Profile (ICP), then translate its criteria into audience filters in HubSpot's Segments tool.
You'll leave with:
- An understanding of how ICPs, personas, and segments fit into Loop Marketing
- A data-driven ICP built from your customer data
- A ready-to-activate HubSpot audience segment mapping to your ICP
Best for: Marketers wanting a sharper ICP and audience segment.
Session Speakers:
Christine LeeSenior Inbound Professor @ HubSpot
Christine Lee is a senior inbound professor at HubSpot, where she helps professionals develop the skills to grow their careers and businesses. With a master's in clinical mental health counseling, Christine brings a unique lens to leadership development and coaching. She's also a practicing therapist, blending behavior…
Clare WetmoreSenior Professor @ HubSpot
Clare Wetmore is a Senior Professor on HubSpot Academy's Small Group Coaching team, helping customers learn, build, and grow stronger results in HubSpot. Based in NYC, Clare has spent six years at HubSpot, starting in sales as an Inbound Success Coach, moving into customer success, and now leading collaborative session…
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