Marketing has changed dramatically as buyers now increasingly discover brands through AI-generated answers instead of traditional search. This session overviews Loop Marketing, a framework powered by humans and AI working together to express a story, tailor it to specific audiences, amplify it across channels, and evolve it in real-time. In this session, you'll learn how to apply Loop Marketing to your work and leave with a practical understanding of how to run your first "loop" in HubSpot.

Use HubSpot's Breeze Assistant to audit and structure your CRM data. Then, leverage those insights to build a detailed Ideal Customer Profile (ICP) and generate compelling campaign concepts rooted in real customer behavior. From there, segment and enrich your audience into actionable groups. This is the strategic groundwork that transforms generic marketing into precision-targeted, scalable growth.