Seat Reservation Required Academy Labs
Thu • Sep 17 • 10:00am – 12:00pm ET • Westin - Room Faneuil
Lab: Build Your Loop Foundation: ICPs and Segmentation
Use HubSpot's Breeze Assistant to audit and structure your CRM data. Then, leverage those insights to build a detailed Ideal Customer Profile (ICP) and generate compelling campaign concepts rooted in real customer behavior. From there, segment and enrich your audience into actionable groups. This is the strategic groundwork that transforms generic marketing into precision-targeted, scalable growth.
Session Speakers:
Ashley MassicottAcademy Professor @ HubSpot
Ashley is an Academy Professor at HubSpot, based in Boston, Massachusetts. Ashley runs Academy Onboarding live sessions, where she enjoys connecting with new customers and empowering them with the foundations needed to unlock value in the Smart CRM. Ashley also runs a TikTok series, HubSpot Hacks with Ash, where she sh…
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