Use HubSpot's Breeze Assistant to audit and structure your CRM data. Then, leverage those insights to build a detailed Ideal Customer Profile (ICP) and generate compelling campaign concepts rooted in real customer behavior. From there, segment and enrich your audience into actionable groups. This is the strategic groundwork that transforms generic marketing into precision-targeted, scalable growth.

In this Academy Lab, you'll use Breeze to generate a campaign brief, develop a compelling hero offer, and remix AEO-optimized content across channels. Everything you create will be aligned to your brand voice and target audience. To close the loop, you'll build an AI-powered workflow that puts your campaign intelligence to work automatically. Leave with ready-to-publish deliverables, a clear execution roadmap, and a repeatable playbook you can scale immediately. Come prepared with a defined ICP, brand style guidelines, and a campaign concept.