All Sessions
Seat Reservation Required Academy Labs

Thu  •  Sep 17  •  10:30am – 12:30pm ET  •  Westin - Room Alcott

ENCORE: Lab: Build and Deploy Customer Agent with Confidence

What if your customers could get fast, accurate, on-brand answers 24/7? A well-built customer agent makes that possible. Through live demos, hands-on building time, and expert coaching, you'll learn how to write agent guidelines that reflect your brand, structure knowledge sources, configure smart handoffs, and test before launch. You'll leave with a customer agent that's ready to go.

Best for: HubSpot admins, ops leads, service managers, and marketers deploying or optimizing customer-facing tools. Editor access to customer agent required.

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