Seat Reservation Required Academy Labs
Fri • Sep 18 • 10:00am – 12:00pm ET • Westin - Room Douglass
ENCORE: Lab: Build Your Loop Marketing Campaign With AI
In this Academy Lab, you'll use Breeze to generate a campaign brief, develop a compelling hero offer, and remix AEO-optimized content across channels. Everything you create will be aligned to your brand voice and target audience. To close the loop, you'll build an AI-powered workflow that puts your campaign intelligence to work automatically. Leave with ready-to-publish deliverables, a clear execution roadmap, and a repeatable playbook you can scale immediately. Come prepared with a defined ICP, brand style guidelines, and a campaign concept.
Session Speakers:
- Juanita Moreno Londono
Lead Professor @ HubSpot
Juanita Moreno, born in Medellín, Colombia, is a Lead Professor at HubSpot Academy. With 15 years of experience in digital marketing and instructional design, she creates educational content in Spanish to help professionals excel in the digital business world. She is passionate about education, traveling, and learning… - Ashley Massicott
Academy Professor @ HubSpot
Ashley is an Academy Professor at HubSpot, based in Boston, Massachusetts. Ashley runs Academy Onboarding live sessions, where she enjoys connecting with new customers and empowering them with the foundations needed to unlock value in the Smart CRM. Ashley also runs a TikTok series, HubSpot Hacks with Ash, where she sh…

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