Limited Capacity Academy Labs
Fri • Sep 18 • 10:00am – 12:00pm ET • Westin - Room Alcott
HubSpot Lab: AEO With HubSpot: Build Content AI Recommends
For HubSpot customers only. Most marketers know they need to show up in AI search. But not everyone knows where they're falling short or what to do next. In this lab, you'll go from AEO (answer engine optimization) guesswork to a content plan you can act on immediately.
You'll leave with:
- Three citation gaps tied to real buyer questions
- A hero offer built to address your top gap using Breeze Assistant
- A clear path for what to do next: publish, track, and amplify with HubSpot
Best for: Marketers with their AEO dashboard set up in HubSpot, and who have a defined ideal customer profile.
Session Speakers:
Brenna ZenatyLead Professor @ HubSpot
Brenna is a Lead Professor for HubSpot Academy living in Atlanta, GA, USA. Before joining the Academy team, Brenna was a customer education manager at an ABM tech company and the marketing manager at a HubSpot partner agency. As a professor, Brenna's goal is to help people implement, manage, and customize HubSpot throu…
Clare WetmoreSenior Professor @ HubSpot
Clare Wetmore is a Senior Professor on HubSpot Academy's Small Group Coaching team, helping customers learn, build, and grow stronger results in HubSpot. Based in NYC, Clare has spent six years at HubSpot, starting in sales as an Inbound Success Coach, moving into customer success, and now leading collaborative session…
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