For HubSpot customers only. What if your customers could get accurate, on-brand answers 24/7? Customer agent makes that possible. Through live demos, hands-on building, and expert coaching, you'll learn to write agent guidelines, structure knowledge sources, configure smart handoffs, and test before launch.

You'll leave able to:

• Configure knowledge sources, handoff rules, and guidelines
• Test your agent against your FAQs
• Build a deployment plan to launch with confidence

Best for: HubSpot admins, ops leads, service managers, and marketers with editor access to customer agent required.

For HubSpot customers only. What if your customers could get accurate, on-brand answers 24/7? Customer agent makes that possible. Through live demos, hands-on building, and expert coaching, you'll learn to write agent guidelines, structure knowledge sources, configure smart handoffs, and test before launch.

You'll leave able to:

• Configure knowledge sources, handoff rules, and guidelines
• Test your agent against your FAQs
• Build a deployment plan to launch with confidence

Best for: HubSpot admins, ops leads, service managers, and marketers with editor access to customer agent required.

For HubSpot customers only. Most marketers know they need to show up in AI search. But not everyone knows where they're falling short or what to do next. In this lab, you'll go from AEO (answer engine optimization) guesswork to a content plan you can act on immediately.

 

You'll leave with:

 

• Three citation gaps tied to real buyer questions, each mapped to a content action
• A hero offer built to address your top gap using Breeze Assistant
• A multi-channel content kit, ready to publish

 

Best for: Marketers with their AEO dashboard set up in HubSpot, and who have a defined ideal customer profile.

Fragmented customer data holds your business back — marketing can’t segment, sales misses signals, and service lacks context. In this hands-on workshop, learn how to turn HubSpot Smart CRM into a unified data powerhouse. We’ll walk through step-by-step tactics to build a strategic data framework, maintain data quality, and unlock insights your teams can use. You’ll leave with a starter guide and a clear roadmap to make HubSpot Smart CRM your single source of truth.

Marketing is evolving fast, but we’re here to help you stay ahead. Join us to learn how HubSpot’s newest AI-powered marketing tools help you find and engage the right audience and create high-performing content that converts, all while scaling your team’s efficiency.

ENCORE due to popularity! Marketing is evolving fast, but we’re here to help you stay ahead. Join us to learn how HubSpot’s newest AI-powered marketing tools help you find and engage the right audience and create high-performing content that converts, all while scaling your team’s efficiency.

ENCORE due to popularity! Fragmented customer data holds your business back — marketing can’t segment, sales misses signals, and service lacks context. In this hands-on workshop, learn how to turn HubSpot Smart CRM into a unified data powerhouse. We’ll walk through step-by-step tactics to build a strategic data framework, maintain data quality, and unlock insights your teams can use. You’ll leave with a starter guide and a clear roadmap to make HubSpot Smart CRM your single source of truth.