Main Stage
Fri • Sep 18 • 1:15pm – 1:45pm ET • Main Stage
The 90% Problem: Growing Past the Brand You're Known For
Zoom is one of the most recognized brand names on the planet. That's also the hardest starting point. When everyone already knows who you are, earning the right to mean something new requires a different playbook entirely. Kimberly Storin, Zoom's CMO, joins Kyle Denhoff for a candid conversation on what it actually takes to expand a brand's permission, shift category positioning, and bring a massive installed base with you toward a version of your company they haven't met yet.
Session Speakers:
Kimberly StorinChief Marketing Officer @ Zoom
Kimberly Storin is the CMO at Zoom, where she leads global marketing and communications. Prior to Zoom, Kim held marketing leadership roles at various tech companies from SaaS start-ups to Fortune 500 companies, and was an M&A consultant at Deloitte earlier in her career. She lives in Austin, Texas and is deeply involv…
Kyle DenhoffSr Director, Marketing @ HubSpot
Kyle Denhoff is a growth marketer and media operator with 15 years of experience spanning healthcare and SaaS. For the past four years, he's led the buildout of HubSpot Media and its Creator program, scaling properties like The Hustle, My First Million, and Marketing Against the Grain into a network that drives 20-25%…
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