Main Stage
Fri • Sep 18 • 1:15pm – 1:45pm ET • Main Stage
Rebranding a Verb: When Your Biggest Asset Holds You Back
"Zoom" became both a verb and a term that defined a generation. That's the best marketing outcome most companies will never get, and the toughest starting position for the CMO trying to reposition the company. Kimberly Storin, Zoom's CMO, sits down with Kyle Denhoff to unpack what it means to reposition a brand this big, including the framework driving the shift and the campaign that's challenging legacy perception.
Session Speakers:
Kimberly StorinChief Marketing Officer @ Zoom
Kimberly Storin is the CMO at Zoom, where she leads global marketing and communications. Prior to Zoom, Kim held marketing leadership roles at various tech companies from SaaS start-ups to Fortune 500 companies, and was an M&A consultant at Deloitte earlier in her career. She lives in Austin, Texas and is deeply involv…
Kyle DenhoffSr Director, Marketing @ HubSpot
Kyle Denhoff is a growth marketer and media operator with 15 years of experience spanning healthcare and SaaS. For the past four years, he's led the buildout of HubSpot Media and its Creator program, scaling properties like The Hustle, My First Million, and Marketing Against the Grain into a network that drives 20-25%…
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