Limited Capacity Academy Labs
Thu • Sep 17 • 10:30am – 12:30pm ET • Westin - Room Douglass
HubSpot Lab: AEO With HubSpot: Build Content AI Recommends
For HubSpot customers only. Most marketers know they need to show up in AI search. But not everyone knows where they're falling short or what to do next. In this lab, you'll go from AEO (answer engine optimization) guesswork to a content plan you can act on immediately.
You'll leave with:
- Three citation gaps tied to real buyer questions
- A hero offer built to address your top gap using Breeze Assistant
- A clear path for what to do next: publish, track, and amplify with HubSpot
Best for: Marketers with their AEO dashboard set up in HubSpot, and who have a defined ideal customer profile.
Session Speakers:
- Christine Lee
Senior Inbound Professor @ HubSpot
Christine Lee is a senior inbound professor at HubSpot, where she helps professionals develop the skills to grow their careers and businesses. With a master's in clinical mental health counseling, Christine brings a unique lens to leadership development and coaching. She's also a practicing therapist, blending behavior… - Jenn Sanchez
Professor @ HubSpot
Jenn is a Professional Professor at HubSpot Academy. She holds a Master's degree in Instructional Technology and has a passion for creating a safe, judgment-free space where adult learners can thrive. Outside of work, you'll find her lost in a fantasy novel, treasure hunting at thrift stores for one-of-a-kind finds, or…

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