Impact Stage
Fri • Sep 18 • 1:15pm – 1:45pm ET • Impact Stage
Better Decisions, Better Growth: Marketing Moves Business
Great marketing leaders don’t just execute campaigns. They help their organisations make better business decisions. Drawing on real-world experience leading growth and marketing operations for a fast-growing B2B SaaS company, this session explores how to distinguish meaningful evidence from noise, stay connected to execution while leading strategically, and align teams around shared business goals. Better judgement leads to better decisions and better growth.
Session Speakers:
Mark DebenhamB2B Growth Marketing & Operations Leader
Mark Debenham helps B2B marketing leaders work out what matters, what does not and what to do next. He has led growth marketing and marketing operations teams, bringing data, technology and customer insight together. He does his best work in the messy middle, when the numbers, the customer and the commercial reality ar…
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