Tech Stack Showcase
Thu • Sep 17 • 11:15am – 11:35am ET • Tech Stack Showcase
Tools for Growth: Boost ABM Insights With AdRoll MCP
ABM teams have more data than ever, but turning insights into action remains a challenge. In this session, learn how AdRoll Model Context Protocol (MCP) enables AI assistants to securely access and reason over your ABM data, making insights available wherever work happens. We’ll explore MCP fundamentals, real-world marketing use cases, architecture best practices, and how to prepare your organization for an AI-native future where AI helps marketers prioritize accounts, uncover opportunities, and accelerate growth.
Session Speakers:
Amanda KnuppPrincipal Product Marketing Manager @ AdRoll
Amanda Knupp is a product marketing leader at AdRoll, where she helps shape the future of account-based marketing through AI, advertising, and data-driven go-to-market strategies. With more than 15 years of experience spanning product marketing, demand generation, and digital advertising, Amanda has led product launch…
Jashuan SmithLead Solutions Consultant @ AdRoll
Jashaun Smith is a lead solutions consultant at AdRoll who has worked with hundreds of B2B brands to build and optimize their account-based advertising strategies. He supports sales, implementation, and customer success teams to ensure clients are equipped not onlywith product knowledge, but with the strategic guidance…
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